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The Bigger the Idea, the Bigger the Value?

The Bigger the Idea, the Bigger the Value?

In 1935, Boeing and Martin & Douglas — two aviation companies — brought planes to an airfield in Dayton, Ohio to compete for a contract from the U.S. Army. Boeing was showcasing a plane called the Model 299, which had a 103-foot wingspan, four engines (the norm at the time was two), five times the number of specified bombs, and could fly much farther than any other plane.

It was a very complex plane, but a tremendous one.

And what happened in Dayton? It crashed right into the ground, killing two of the men on board.[1]

The instant theory on what happened was complexity. Some newspapers called it “too much plane for one man to fly.” Martin & Douglas won the contract, and Boeing almost went bankrupt.

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Some in the Army, though, still thought the Model 299 could work. They got together and tried to fix the complexity issues. At first, they thought the main issue was experience of the pilots — but in the Dayton test, the pilot had been very experienced. That wasn’t it.

Over time, they came up with a very simple idea: a pre-flight checklist.[2]

    The pre-flight checklist was a success, the plane was renamed the B-17, and it had a huge impact on WW2. At the same time, the pilot’s checklist gave birth to the hospital checklist, which has improved safety in surgery by 30% and more.

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    A simple idea, but with a huge impact.

    Very often, we seek great thoughts. We believe that the bigger the idea the bigger the value. But the pre-flight checklist is one of the many pieces of evidence to prove that this is not true.

    Start Small and Leverage

      If you want to make an impact, aim small and think about the leverage of an idea. Begin with one small idea, or an old idea. How can the old idea be reused, adjusted, or tweaked to “leverage” for higher values?

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      “Leveraging” is an investment strategy involving the use of borrowed capital to increase the potential return on an investment. It works with ideas too, however. An old idea in a new situation can be transformative. Or a simple idea like a pre-flight checklist can change the course of a World War.

      You don’t always need to wait for the inspirational “big idea” to come. What if that never comes, and you’re left with no ideas at all?

      How to Find that Small Idea?

      The easiest way is to start with a problem.

      Because there are so many different types of problems you could solve, look for one within your capability or expertise area. By narrowing down the scope, you don’t get distracted by problems that you don’t have control over. Within that area, look for a problem that happens all the time. (Something frequent.)

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      Now you need to stick to the problem you’ve found and look into it — start with the root cause, and then look for different layers of causes. Understand what the core of the issue is. This will help you think of more good approaches/solutions for it.

      Now review the causes you have identified and think of solutions. If there are available solutions, review whether they can really fix the causes you have identified. If the answer is no, it’s probably a hard problem to fix. But if the answer is yes, don’t worry so much about the root cause — try to review different layers of causes.

      If there are no available solutions, think of different solutions for different layers of causes. It feels counterintuitive to many, but oftentimes when you stop looking for the big idea, you open up creativity big-time.

      Small is Big

        A simple act, with a simple, old tool, had incredible leverage. Don’t look for a great idea. Look for a good problem. Start by observing the troubles you come across in your everyday life. Go for the small idea and get the big wins from there. You probably won’t win a World War, no, but you could be very successful.

        Reference

        More by this author

        Leon Ho

        Founder & CEO of Lifehack

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        Last Updated on August 10, 2020

        15 Simple Things You Can Do To Turn Your Life Around

        15 Simple Things You Can Do To Turn Your Life Around

        Life can be difficult. It can seem like nothing goes your way and the world is against you. The world can be a very cruel and lonely place. But there are things that you can do to begin turning your life around.

        Whether you’re in a job you hate, struggling with a loss, or just not on the path you expected, only you hold the key to turning your life around. Here are 15 simple things you can do to turn your life around.

        1. Read Daily

        Reading lets you escape to a different place within your mind. It can be relaxing and calming. And it helps stimulate brain activity and keeps you sharp.

        Reading daily can help you spend time away from the problems of the day and allow you to escape into a world of endless possibilities. Changing your perspective can help you turn around your life, and reading is a great place to start.

        Here’re some recommendations: 20 All-Time Best Motivational Books to Inspire You

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        2. Put Your Goals in Writing

        When thoughts are banging around in our heads, they can easily slip away. Walk from one room to another and you forget what you were doing!

        Make sure your goals are concrete and written down. This will help you stay accountable to yourself and is the first step in completing your goal. By writing it on a piece of paper, you must put in the thought of how you should word it, what exactly you want to accomplish, and will make you consider if it’s truly worth it.

        3. Prune Your Relationships

        Too often, relationships can be destructive. This is often looked at through the scope of romantic relationships, but also consider life-long friends, family, and acquaintances. Are the people you spend time with bringing you down? Are they helping you achieve your goals or hindering? It can be difficult, but pruning your relationships can be the quickest catalyst in turning your life around.

        4. Make New Friends

        Don’t underestimate how a new person or group of friends in your life can change your outlook. Be open to meeting new people, both at work and in your personal life.

        5. Get Healthy

        When you feel great, good things seem to come your way. Working out helps you feel better about yourself and can help change your outlook on life. Eating right can help you have the energy to do more. Getting healthy can improve your entire outlook on life and help turn your life around.

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        6. Start Saving

        For many, financial struggle can weigh heavy and be the cause of many problems. Without a change of job or career, changing your financial situation will take time and effort. Start saving with each paycheck to help build toward your future. Even if it’s a small amount each check, consistency in saving can help you change your path in the future.

        7. Start a Business

        Working for others can be tough. You may be underemployed, under-utilized, and under-appreciated. Starting a business can help you take control of your financial future.

        Understand that you don’t have to quit your current job to start a business. Find something you love and have skills at and do it in your free time. If you’re in creative services, freelance. If you’re great at carpentry, build tables to sell. If you are a talented painter or crafty, start an Etsy store.

        You may find that your side passion business can turn into more. Or, if you have the opportunity and skills, take the plunge and go all in. Working for yourself is challenging, but a great opportunity to change your life.

        Here’re some tips for you: How to Start a Small Business with Little to No Money

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        8. Find Opportunities to Help Others

        Helping others can change your outlook and help turn your life around. Changing the way you think about the world can play a part. But helping others can also open up doors you never had available. Being a good person can help you get out of a funk and can be the catalyst for change.

        9. Learn a New Skill

        When you have more skills, additional opportunities will be presented. If you’re tired of your blue collar job, take classes to learn computer skills. If you’re struggling to move up in your company, find a skill that makes you more valuable. And if you want financial freedom, learn a skill that can help you change your life. Knowledge is power.

        10. Stop Watching TV

        Watching TV can keep you distracted and take up a lot of time. Cutting out the time you spend watching TV and replacing it with more productive activities can help you accomplish more and stay focused.

        11. Listen to Inspirational Content

        You can learn much about yourself from others. Find inspirational and educational content that matches your needs and give it a listen. You may find that the advice from others in similar situations can give you the boost you need to change your life.

        12. Stop Complaining

        Negative thoughts and talk can turn people against you and make your outlook grim. Stop complaining so much and make the best out of your situation.

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        13. Find or Rekindle Your Passion

        Doing what you love can change your entire outlook on life. When you’re doing things you hate, you can be more stressed and make life much harder than it needs to be. Find things you’re passionate about and rekindle the love for what you enjoyed in the past. Doing what you love can turn your life around and make each day more rewarding.

        14. Take a Vacation (or Staycation)

        Sometimes, hitting the reset button is all it takes to improve your situation. Taking a vacation, or staycation, is a great way to get away from the stress of the daily grind and recharge your battery. A vacation can give you the perspective you need to change your life.

        15. Re-evaluate Your Attitude

        How you view the world will often reflect in how you treat yourself. Re-evaluate your attitude and ensure that you’re doing all you can to make the most out of every situation. A change in how you view your situation can often be the push that helps you change your life for the better.

        More Tips to Help You Change Your Life

        Featured photo credit: Conner Ching via unsplash.com

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