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Last Updated on January 30, 2018

The Only Thing to Care About If You Want to Succeed

The Only Thing to Care About If You Want to Succeed

I have a friend who was thinking about opening a pizza place. His core passion was making pizza and having others enjoy it, so he figured it could be a good business for him.

As soon as he began the process of opening the restaurant, though, there were lots of other questions he had to consider: the location, taxes, zoning, staffing, and business planning. So he began researching and talking to people, which all took a lot of time. He figured out the right location, the staffing, the tax implications, the business plan, and more.

    He felt he was ready to open. But what suffered when he finally got started was the actual quality of the pizzas.

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      How could that be? Wasn’t the pizza-making itself his passion?

      In fact it happens to 90% of us. We get caught up by all the other things around us that it makes us easily forget the core that creates meaning for our works. So how to turn things around?

      Find The Epicenter

      The “epicenter” is the core of anything. In terms of earthquakes, for example, it’s where the process begins. In a business sense, an “epicenter” is your core idea. What’s the passion? Why are you investing in this idea, concept, or new project?

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      This idea comes from a book Rework, which was written by Jason Fried, the founder of Basecamp. The book is about looking at business planning and advice in a different way.

      In the example above, my friend’s epicenter was making quality pizza. If he focused on that side of it and potentially outsourced some of the other work he needed to do, he would have stayed passionate and had great overall performance.

        Stay focused on your epicenter

        Why are you doing this thing as opposed to doing some other things? When you find that passion in your epicenter, it allows you to be more productive and do more quality work.

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        Determine what’s a priority

        If you begin from your epicenter and view that as your foundation, you can more clearly understand what’s necessary to do in the future and what’s not. You can also better figure out what elements to outsource, or assign to someone else.

        Basecamp became a very powerful productivity tool for a lot of organizations. When Fried was building it, he didn’t rely very much on outside investors — as many do. He also didn’t have a standard business plan — which many people say you must have. Instead, he decided there was a major problem with how teams organized themselves and communicated information back and forth. His team set out to build a product that would help solve that problem. That was his epicenter. Everything else flowed from that. He didn’t instantly get bogged down in details or logistics of other aspects of building a business because his epicenter told him “If you work to solve this problem, the other aspects will get addressed.”

        Focus Your Energy

        There are always going to be other things that need to be addressed. But if your energy is focused on what you absolutely want to do, you will get better at knowing how to deal with everything else.

        Think of any random day at work. A lot of people easily become distracted: emails, meetings, people stopping by, and phone calls etc. This is not focusing on your epicenter. If you arrive at work on any given day and think “What do I need to achieve today?” then your day will be much more productive. You will be focusing towards your epicenter.

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        But if you allow yourself to be pulled in any new direction the moment it arises (a new email, a new phone call, a new visitor), you won’t be that productive. You’re not working towards an epicenter. You’re just working towards tasks.

        If you want to be more productive and successful, then, determine your epicenter. Work from there.

        Featured photo credit: Vecteezy via vecteezy.com

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        Leon Ho

        Founder & CEO of Lifehack

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        Forget Learning How to Multitask: Boost Productivity 10X More with Focus

        Forget Learning How to Multitask: Boost Productivity 10X More with Focus

        There’s a dark side to the conveniences of the Digital Age. With smartphones that function like handheld computers, it has become increasingly difficult to leave our work behind. Sometimes it seems like we’re expected to be accessible 24/7.

        How often are you ever focused on just one thing? Most of us try to meet these demands by multi-tasking.

        Many of us have bought into the myth that we can achieve more through multi-tasking. In this article, I’ll show you how you can accomplish more work in less time. Spoiler alert: multi-tasking is not the answer.

        Why is multitasking a myth?

        The term “multi-tasking” was originally used to describe how microprocessors in computers work. Machines multitask, but people cannot.

        Despite our inability to simultaneously perform two tasks at once, many people believe they are excellent multi-taskers.

        You can probably imagine plenty of times when you do several things at once. Maybe you talk on the phone while you’re cooking or respond to emails during your commute.

        Consider the amount of attention that each of these tasks requires. Chances are, at least one of the two tasks in question is simple enough to be carried out on autopilot.

        We’re okay at simultaneously performing simple tasks, but what if you were trying to perform two complex tasks? Can you really work on your presentation and watch a movie at the same time? It can be fun to try to watch TV while you work, but you may be unintentionally making your work more difficult and time-consuming.

        Your brain on multi-tasking

        Your brain wasn’t designed to multi-tasking. To compensate, it will switch from task to task. Your focus turns to whatever task seems more urgent. The other task falls into the background until you realize you’ve been neglecting it.

        When you’re bouncing back and forth like this, an area of the brain known as Broadmann’s Area 10 activates. Located in your fronto-polar prefrontal cortex at the very front of the brain, this area controls your ability to shift focus. People who think they are excellent multitaskers are really just putting Broadmann’s Area 10 to work.

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        But I can juggle multiple tasks!

        You are capable of taking in information with your eyes while doing other things efficiently. Scientifically speaking, making use of your vision is the only thing you can truly do while doing something else.

        For everything else, you’re serial tasking. This constant refocusing can be exhausting, and it prevents us from giving our work the deep attention it deserves.

        Think about how much longer it takes to do something when you have to keep reminding yourself to focus.

        Why multitasking is failing you

        Multitasking does more bad than good to your productivity, here’re 4 reasons why you should stop multitasking:

        Multitasking wastes your time.

        You lose time when you interrupt yourself. People lose an average of 2.1 hours per day getting themselves back on track when they switch between tasks.

        In fact, some studies suggest that doing multiple things at once decreases your productivity by as much as 40%. That’s a significant loss in efficiency. You wouldn’t want your surgeon to be 40% less productive while you’re on the operating table, would you?

        It makes you dumber.

        A distracted brain performs a full 10 IQ points lower than a focused brain. You’ll also be more forgetful, slower at completing tasks, and more likely to make mistakes.

        You’ll have to work harder to fix your mistakes. If you miss an important detail, you could risk injury or fail to complete the task properly.

        This is an emotional response.

        There’s so much data suggesting that multitasking is ineffective but people insist that they can multitask.

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        Feeling productive fulfills an emotional need. We want to feel like we’re accomplishing something. Why accomplish just one item on the to-do list when you can check off two or three?

        It’ll wear you out.

        When you’re jumping from task to task, it can feel invigorating for a little while. Over time, this needs to fill every second with more and more work leads to burn out.

        We’re simply not built to multitask, so when we try, the effect can be exhausting. This destroys your productivity and your motivation.

        How to stop multitasking and work productively

        Flitting back and forth between tasks feels second-nature after a while. This is in part because Broadmann’s Area 10 becomes better at serial tasking through time.

        In addition to changing how the brain works, this serial tasking behavior can quickly turn into a habit.

        Just like any bad habit, you’ll need to recognize that you need to make a change first. Luckily, there are a few simple things you can do to adjust to a lifestyle of productive mono-tasking:

        1. Consciously change gears

        Instead of trying to work on two distinct tasks at once, consider setting up a system to remind you when to change focus. This technique worked for Jerry Linenger, an American astronaut onboard the space station, Mir.

        As an astronaut, he had many things to take care of every day. He set alarms for himself on a few watches. When a particular watch sounded, he knew it was time to switch tasks. This enabled him to be 100% in tune with what he was doing at any given moment.

        This strategy is effective because the alarm served as his reminder for what was to come next. Linenger’s intuition about setting reminders falls in line with research conducted by Paul Burgess of University College, London on multitasking.

        2. Manage multiple tasks without multitasking

        Raj Dash of Performancing.com has an effective strategy for balancing multiple projects without multitasking. He suggests taking 15 minutes to acquaint yourself with a new project before moving on to other work. Revisit the project later and do about thirty minutes on research and brainstorming.

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        Allow a few days to pass before knocking out the project in question. While you were actively work on other projects, your brain continues to problem solve-in the background.

        This method works because it gives us the opportunity to work on several projects without allowing them to compete for your attention.

        3. Set aside distractions

        Your smartphone, your inbox and the open tabs on your computer are all open invitations for distraction. Give yourself time each day when you silence your notifications, close your inbox and remove unnecessary tabs from your desktop.

        If you want to focus, you can’t give anything else an opportunity to invade your mental space.

        Emails can be particularly invasive because they often have an unnecessary sense of urgency associated with them. Some work cultures stress the importance of prompt responses to these messages, but we can’t treat every situation like an emergency.

        Designate certain times in your day for checking and responding to emails to avoid compulsive checking.

        4. Take care of yourself

        We often blame electronics for pulling us from our work, but sometimes our physical body forces us into a state of serial tasking. If you’re hungry while you’re trying to work, your attention will flip between your hunger and your work until you take care of your physical needs.

        Try to take all your bio-breaks before you sit down for an uninterrupted stint of work.

        In addition, you’ll also want to be sure you’re attending to your health in a broader sense. Getting enough exercise, practicing mindfulness and incorporating regular breaks into your day will keep you from being tempted by distractions.

        5. Take a break

        People are more likely to head to YouTube or check their social media when they need a break. Instead of trying to work and watch a mindless video at the same time, give yourself times when you’re allowed to enjoy your distracting activity of choice.

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        Limit how much time you’ll spend on this break so that your guilt-free distraction time doesn’t turn into hours of wasted time.

        6. Make technology your ally

        Scientists are beginning to discover the detrimental effects of chronic serial tasking on our brains. Some companies are developing programs to curb this desire to multitask.

        Apps like Forest turn staying focused into a game. Extensions like RescueTime help you track your online habits so that you can be more aware of how you spend your time.

        The key to productivity: Focus

        Multitasking is not the key to productivity. It’s far better to schedule time to focus on each task than it is to try to do everything at once.

        Make use of the methods outlined above and prepare to be more effective and less exhausted in the process.

        If you want to learn more about how to focus, don’t miss my other article:

        How to Focus and Maximize Your Productivity (the Definitive Guide)

        Featured photo credit: Pexels via pexels.com

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