Advertising
Advertising

Your Life Needs Strategy and Tactics, Just Like Any Games

Your Life Needs Strategy and Tactics, Just Like Any Games

Southwest Airlines has been around since 1966, and is generally considered one of the better airlines in the industry. While some airlines focus on big, potentially expensive amenities, Southwest focused its business model on cheaper flights and painless “commuter”-type flights for people who wanted to get from A to B with no fuss. Over time, Southwest’s business model has increasingly become the industry standard for airlines.[1]

Southwest’s broader strategy was cheaper, easier-to-get flights. But strategy is meaningless without tactics. (Some call this “execution.”)

To get cheaper flights, they reduced flight attendants, changed flight models, limited carry-on baggage, and even changed the process of boarding.

Strategy is the what part of thinking about organizational mission: long-term goals. Tactics are the how part: the best practices, specific plans, milestones, resources, and generally how you’ll execute the overall strategy.

You need both in life.

The Art of War: Strategy vs Tactics

One of the most famous books ever written, The Art of War, has a quote along these lines:

Advertising

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

That book was written more than 2,500 years ago. The context still applies, though. You need both strategy and tactics. You can’t just long-term plan, and you can’t just execute. Both ultimately end up nowhere.

    Strategy and tactics are all over the business world these days. New books on business strategy seemingly come out every day, and the overall “leadership industry” — often teaching executives how to think about strategy and tactics — is somewhere around $44 billion.[2]

    Think about some well-known strategies, for example:

    • Facebook wants to be immersive in people’s lives; they want to be the great connector of our time. That’s the broader strategy. One tactic was to acquire other platforms where people spend a lot of time, i.e. WhatsApp and Instagram.
    • Muji wants to make their products simple. Tactically, they only focus on one feature at a time, and their shops use a simple color tone in design.
    • Nintendo wants to design engaging games that are easy for anyone to pick up and play (strategy). This is why you see them focus more on progressive games instead of complicated role-play games.

    Advertising

      Strategy Makes Things Clear

      The pros are that having a strategy sets a clear goal and makes it easier to align the efforts of different parties — because the shared goal is the strategy. This ideally creates more long-term stability.

      Unfortunately, strategy isn’t easy to measure because it’s long-term (most businesses focus short-term) and it combines a number of different tactics (cross-departmental measurement can be hard). Strategy is also less flexible and it’s harder to make big, strategic decisions and changes. It usually requires a lot of time and input from multiple people, which can slow down a business as it attempts to innovate.

        Tactics Make Things Concrete

        Essentially the reverse of the above — tactics are quick wins where results are often easy to see and track. There are less concerns about flexibility.

        But as noted in The Art of War, a focus solely on tactics lacks the bigger picture. It’s short-term and unstable, which can cause frustration. This is when you have a job where it seems like all you do is execute but you’re never sure what or why the outcome is.

        Advertising

          When Strategy or Tactic Is Left Out

          Think of Apple, one of their initial strategies was to make computers portable and universal, which they largely achieved. One of the tactics over time was bringing phone weight down and making that portable, which led to the iPhone. Now the iPhone is on its 10th iteration, it’s essentially a portable computer that can perform lots of different functions, but Apple is having a mini-crisis of strategy. While they have lots of cash, the strategy needs to be updated. They can’t keep producing similar phone products. Their growth has stunted a bit because the tactics outpaced the strategy and the strategy isn’t updated.

          Now think of a personal example. Let’s say you were taking a test in high school and you knew the format would be lots of short questions and a few long ones. The short ones, in total points, are worth more. If you want a high score, your strategy might be to focus on the short ones (practice there and do them first on the actual test), and then do the long ones when time permits. That’s your strategy, and your tactic is doing the short questions first.

          If you had no strategy for this test, you’d go in blind without an idea how to approach the test. If you had no tactic, you’d spend your time in the wrong parts. Either way, you wouldn’t get the highest score.

          Making it Optimum: Strategy x Tactics

          Strategy and tactics together allows you to have long-term focus with short-term execution.

            You should use this dual approach regularly in daily life. If you’re trying to reach your target on closing more deals, your strategy can be to focus on high-spending groups. Your tactics would be to spend 80% of your time locating these high-spending groups and connecting with them — or calling the people who have connections with this group. You don’t focus on low-spending groups.

            Advertising

            But how do you align strategy and tactics so you have both?

            First, you need to understand purpose.

            Sometimes our to-do lists get filled up with tasks that have no purpose. What are you achieving by carrying an action out? Is it helping you achieve your strategic outcome? Is it helping you achieve any of your goals? This component of a tactic serves two purposes:

            1. It ensures that every tactic helps you achieve your strategic outcome.
            2. It ensures you’re not wasting time on tasks that provide no return.

            Then you need a scheduling component.

            For example, many of us become beholden to our email. To avoid that, decide when and how often you’re going to process messages. Actions move you towards your goals, while scheduling ensures actions are executed. It also keeps you balanced and not as overwhelmed.

            Finally, you need to understand how measurable results work.

            When you complete something, can the result be measured? There’s usually no need to track these results meticulously for every task, but when you’re unsure whether a task is working for you or just wasting your time, measurement provides hard answers.

            To understand more about how strategy and tactics align and work together, check out this article: Tactics & Strategy: Do you know the difference?

            Featured photo credit: 3plusplus via 3plusplus.net

            Reference

            More by this author

            Leon Ho

            Founder & CEO of Lifehack

            13 Common Life Problems And How To Fix Them How Does Setting Goals Lead to Success? The Lifehack Show: Standing Out in Today’s Job Market with Dr. Julia Ivy Your Night Routine Guide to Sleeping Better & Waking Up Productive 5 Types of Procrastination (And How To Fix Each of Them)

            Trending in Smartcut

            1 9 Best Calendar Apps to Stay on Track in 2020 2 How to Measure a Goal? (With Examples of Measurable Goals) 3 How to Write a Good SMART Goal Statement 4 How to Achieve a Realistic Work Life Balance 5 13 Ways to Simplify Your Life and Be Happier

            Read Next

            Advertising
            Advertising
            Advertising

            Last Updated on June 26, 2020

            9 Best Calendar Apps to Stay on Track in 2020

            9 Best Calendar Apps to Stay on Track in 2020

            The success of our day is largely dependent on the quality of our planning. Not to miss out anything in their to-dos, some people prefer to make a list of upcoming tasks in a notebook, while others have long started using digital technology solutions.

            Calendar applications are some of the main tools that are worth using to organize our life and plan your time carefully.

            Many people have switched to specific tools; however, there are still some who do not use calendars on a daily basis. They may find some applications uncomfortable to use, non-functional, or expensive.

            In this article, we are going to check out the best calendars apps to help you stay organized.

            1. Any.do Calendar

              This calendar has direct integration with Any.Do To-Do List, which gives you a unique tandem of two applications.

              Apart from its extended functionality, Cal Calendar is easy to use. The creation of events is very simple and fast.

              What is more, depending on the name of the event, the application automatically adds contacts and geolocation data to the entry description. You can even import your lists and entries from Any.do.

              Any.do Calendar is a great option for any type of user. It is very convenient and doesn’t overcomplicate the mode of display.

              Another good thing is that this tool is available for free, so you can use it without spending a dime for the software.

              Download Any.do Calendar here!

              2. Google Calendar

                Google Calendar is the official calendar for Android devices that has been tested out by many users around the globe. If you are right now trying to get away from it, consider changing your mind.

                Since this application is installed on most Android devices by default, many users think that there is nothing special in this program. They are wrong.

                Advertising

                Google has been updating its calendar for quite a few years, and now it comes in Material Design with advanced event features, direct integration into other Google services (for example, supports reminders and Google Now), and comes with Exchange support.

                The program is super easy and will not cost a dime for you. It is a good thing, right?

                Download Google Calendar here.

                3. Jorte Calendar

                  Jorte Calendar is one of the most popular calendar applications in the Google Play store.

                  The program features a wide range of configuration options, with many design alternatives. You can adjust display mode to your needs and view calendar entries sorted by month, week, or day (by hours). It is convenient for quickly picking the desired date, using task bars, and setting reminders.

                  Apart from its ordinary information storing function, this application can be a special cloud service, Jorte Cloud, allowing you to synchronize calendars, schedules, and task lists on multiple devices. The application also supports data importing from Google Calendar.

                  For those paying attention to the program design, there is also Jorte Store, where you can buy styles and icons to personalize the calendar. This feature makes Jorte is one of the brightest calendar applications.

                  A basic version of the app is free of charge, so if you do not want to spend money on a calendar application, it is a good option.

                  Download Jorte Calendar here.

                  4. Business Calendar

                    Business Calendar is geared towards people who use their calendar for work purposes and business task planning. It offers different modes with wide configuration capabilities.

                    The application gives a default view mode by months, and events can be marked in different colors. Display modes/ sorting can be adjusted to your needs (by month, day, year, or events).

                    You can also set a multi-day viewing mode to see how things look for the next few days. Scrolling up and down moves you by month, and if you check a few days, they will be shown in a more detailed form.

                    Advertising

                    The day display mode offers hourly scheduling, and the schedule mode provides a detailed schedule for a single event.

                    Business Calendar is a great tool for planning/ scheduling cases, tasks, and events. There is a support for recurring events, which can be set up in just a few clicks.

                    Having purchased software, you can use it to import and export other calendars, delete, copy, or move several events at the same time.

                    Android Business Calendar application may seem somewhat chaotic, but it works fine and is easy to work with if you play with it for a while.

                    A full version of the application is available for $4.99, but you can also find a free version for the app test drive.

                    Download Business Calendar here.

                    5. Calendar

                      Calendar is a relatively new app. It works as a web app and for both iOS and Android devices. It is an intelligent app that learns your contacts, schedule and tasks. It also helps you schedule and arrange meetings according to your available time slots.

                      A good thing about Calendar is that it allows you to sync up with other calendars you use such as Apple Calendar and Google Calendar. And so you can manage all the calendars you have in one place.

                      Calendar also gives you analytics of your meetings, giving you a clear picture on how you can improve your time management.

                      Download Calendar: Meeting & Scheduling here.

                      6. aCalendar

                        aCalendar opens our collection of top 10 calendar applications available on the market today. With its appealing design, easy navigation, and great functionality, it is one of the most popular calendar apps in our list.

                        Some of extra functions include color schemes for each case type (48 colors to choose from), different types of demonstrations, different widgets, moon phases, and much more.

                        Advertising

                        Taking into account it functionality, aCalendar is a reliable calendar application that has an easy-to-navigate interface with three display options. Scrolling from side to side allows you to switch between the display modes of the month, week and day.

                        When scrolling down and up, you are moving through the calendar at intervals in accordance with the selected display mode.

                        Apart from its time planning feature, aCalendar synchronizes photos from contact lists or social networks to remind you about birthdays, anniversaries, or any other special dates.

                        The program also supports data transfer through NFC and full-screen widgets, which eases your work with any data.

                        The program is available for free, but you can also get even more features if you buy the extended version of software for $4.99.

                        Download aCalendar here.

                        7. DigiCal Calendar

                          DigiCal Calendar is very similar to Cal Calendar in the fact that the application focuses on design more than on its functionality. However, this doesn’t mean that the application doesn’t serve the purpose.

                          With this calendar application, you can synchronize all your calendars and view them in different ways.

                          Along with the basic functions, this program comes with support for Google Calendar, Outlook, and includes some unique and interesting features. You can match keywords to the image or set up a dark theme.

                          The app can even show you the weather forecast for three days. There are many other features that deserve the attention of people who really like to use calendar applications.

                          Download DigiCal Calendar here.

                          8. SolCalendar

                            SolCalendar can be called a universal application. It claims to be an all-in-one digital solution having a basic calendar functionality combined with some other advanced features, such as weather forecast for a specific day.

                            Advertising

                            The application supports Google Calendar, as well as tasks, widgets, lunar calendar and even Foursquare.

                            Those searching for a calendar application to cover just everything in its functionality, SolCalendar is a program to consider. There are a lot of interesting things in this application; the program does an excellent job working in “all-in-one” mode.

                            Test SolCalendar – the application is available for free. You can test it out without purchasing the service.

                            Download SolCalendar here.

                            9. Today Calendar

                              Today Calendar is one of the most hip and edgy calendars in our list. The solution was one of the first ones that really embraced Material Design and remains one of the few that adhere to the neat style.

                              The calendar application offers bold colors, simple controls, and great functionality. This is not as heavy an application as many others; it will not eat all the memory of your device.

                              If you are not searching for something complicated and over-functional, Today Calendar is what you need. You can always test the application before paying for it – the program is available for free.

                              Download Today Calendar here.

                              Our Verdict

                              Searching for the right application to manage your various calendars and plan your busy day can sometimes turn into a streak of obstacles.

                              Most of us need flexible applications that can be easily used to manage our tough schedule. The application should have all necessary time planning functions and be intuitive.

                              Stylish design and limitless compatibility also matter. It is not always easy to find such a program.

                              The above digital calendar solutions fall under the category “worth” of being used. They are modern, multifunctional, easy, and easy. Pick the one you like!

                              More Productivity Apps for Better Time Management

                              Featured photo credit: Unsplash via unsplash.com

                              Read Next