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How to Answer Common Interview Questions in an Uncommon Way

How to Answer Common Interview Questions in an Uncommon Way

No matter how much we may love our job, there are always aspects that we could do without. And among all of my duties as Chief of Product Management at Lifehack, interviewing is by far my least favorite. It’s an awkward, draining task that wears me down both mentally and physically. Most interviews take around an hour to get through, a grueling 60 minutes that neither I nor the interviewee enjoys. I hear the same answers to the same questions time and time again. Boring, basic answers that by no way separate the individual from their competition. But every once in a while I will hear an answer that catches me off guard, leaving me impressed and inspired.

To help you to knock out your next interview, I’ve compiled a list of the best possible answers to common interview questions, and what to avoid.

“What can you tell me about yourself?”

Your interviewer isn’t looking for little fragments of information. They want to hear a story. This will help to draw them in and keep them interested. Be sure to include your progression and how it brought you to where you are today.

Avoid including irrelevant personal things like your love for cats. Your potential employer is only interested in your work persona, so only focus on that aspect of yourself. Summarize your experience and explain to them why you are an expert in this field. Highlight your achievements, as well as obstacles you have encountered and how you managed to overcome them.

Here is an example of an intriguing answer to this question:

“Previously, I had worked for a prestigious company, managing a team of 15 people. My job was to improve the company, but the longer I stayed, the more I realized that there was very little potential for growth. That is why I am here today. To further myself in this field, as well as advance this company with my skills. “

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“What are some of your strengths as well as weaknesses?”

When speaking about your strengths, focus on elements that are necessary for this potential job. Briefly describe your skills, and elaborate on how they will be beneficial for this company.

Don’t make the mistake of avoiding speaking about your weaknesses. Your interviewer will not be impressed, instead they will think that you lack the ability to self-reflect and improve. But when you do mention your weaknesses, include what actions you are taking to improve them. This will highlight your problem solving skills as well as your humility.

For example, let’s say that you are interviewing for a sales position. When your interviewer asks for your strengths and weaknesses you could say:

“I am very skilled at thinking on my feet, and using the art of persuasion to make a sale. Although sometimes I tend to shut down when dealing with an agitated customer. I am currently reading a book on how to quickly diffuse conflict to reroute the customer and have them meet me on common ground.”

“Why are you the right fit for the job?”

Before the interview, consider the position you are interviewing for and all of the duties that will be expected of you. Reiterate these duties to the interviewer, and how you possess the skills necessary to fulfill these requirements.

Be sure to include specific duties that were listed in the job ad, but doctor them so that it sounds organic. You don’t want the interviewer to feel that you’re just regurgitating the job description they’ve already provided for you.

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“What do you know about our company?”

Do your research before the interview. Familiarize yourself with the basic functions of the business, and the goals that they are working towards. Identify the challenges that the business is facing, specifically in the department that you are interviewing for. Mention these challenges, and how you have noticed the advancements they are making to alleviate them.

Search for individuals in a similar position on LinkedIn for example. Pay close attention to their specific job duties, as well as the challenges they have faced and how they overcame them. Use their technique to describe how your skills will help to improve the business.

“Why do you want to work here?”

Similar to question number 3 (please refer above), make sure you know the details of the position before the interview. Then, include how your involvement with the company will bring you satisfaction. This makes your answer more personal, as well as shows your interest in the actual company and not just a paycheck.

Reassure the interviewer that you will be very committed and passionate about your position, because it appeals to you on a personal level.

For example, as a Production Manager, I love to see projects grow exponentially instead of just naturally. I like to see big results right away, and will throw myself entirely into a project to see that happen.

“Why did you leave your last job?”

Do not by any means belittle the previous business that you’ve worked for. It will make you appear unprofessional. Instead, speak about how you learned all that you could from said company, and the reasons that you eventually outgrew it.

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What has really impressed me during interviews is the highlight of an achievement before leaving the company. This shows that you are a team player, and didn’t leave your previous employer high and dry.

Example:

“At my last job as a Production Manager, I realized that I didn’t believe in traditional media anymore, and my ideals did not line up with the concept of the company. But before leaving, I trained the editor so that the company could continue running as it had.”

“What is your greatest achievement?”

Use this opportunity to tell another story to keep your employer captivated. Don’t only speak about your achievements, but the action that you took to get there. Include how you analyzed the situation, the various options you came up with to resolve the conflict, and what led you to your final decision.

Don’t be vague! Don’t answer the question like this:

“I had the highest record of sales at my previous company.”

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Definitely start off your answer with this achievement, but then elaborate.

“In order to achieve the highest record of sales at my previous company, I collected market research on the demographic that I was aiming to sell to. I considered what appealed to them, and how I could use those variables to make them want my product.”

“Tell me a story about how you overcame a conflict or challenge in a work environment.”

Use every opportunity to tell a story instead of just providing a simple answer. This gives your interviewer the opportunity to focus on individual aspects of your story and expand on them. You want to engage your interviewer as much as possible.

Again, stress the steps that you took in order to resolve the conflict. If your interviewer is engaged, go on to tell them more stories about overcoming conflicts.

This is your golden opportunity to sell yourself and showcase who you are. At this point you can delve a little deeper into how your techniques reflect who you are as a person, but still keep it professional and work related.

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Brian Lee

Chief of Product Management at Lifehack

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Last Updated on September 30, 2020

Effective vs Efficient: What’s the Difference Regarding Productivity?

Effective vs Efficient: What’s the Difference Regarding Productivity?

When it comes to being effective vs efficient, there are a lot of similarities, and because of this, they’re often misused and misinterpreted, both in daily use and application.

Every business should look for new ways to improve employee effectiveness and efficiency to save time and energy in the long term. Just because a company or employee has one, however, doesn’t necessarily mean that the other is equally present.

Utilizing both an effective and efficient methodology in nearly any capacity of work and life will yield high levels of productivity, while a lack of it will lead to a lack of positive results.

Before we discuss the various nuances between the word effective and efficient and how they factor into productivity, let’s break things down with a definition of their terms.

Effective vs Efficient

Effective is defined as “producing a decided, decisive, or desired effect.” Meanwhile, the word “efficient ” is defined as “capable of producing desired results with little or no waste (as of time or materials).”[1]

A rather simple way of explaining the differences between the two would be to consider a light bulb. Say that your porch light burned out and you decided that you wanted to replace the incandescent light bulb outside with an LED one. Either light bulb would be effective in accomplishing the goal of providing you with light at night, but the LED one would use less energy and therefore be the more efficient choice.

Now, if you incorrectly set a timer for the light, and it was turned on throughout the entire day, then you would be wasting energy. While the bulb is still performing the task of creating light in an efficient manner, it’s on during the wrong time of day and therefore not effective.

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The effective way is focused on accomplishing the goal, while the efficient method is focused on the best way of accomplishing the goal.

Whether we’re talking about a method, employee, or business, the subject in question can be either effective or efficient, or, in rare instances, they can be both.

When it comes to effective vs efficient, the goal of achieving maximum productivity is going to be a combination where the subject is effective and as efficient as possible in doing so.

Effectiveness in Success and Productivity

Being effective vs efficient is all about doing something that brings about the desired intent or effect[2]. If a pest control company is hired to rid a building’s infestation, and they employ “method A” and successfully completed the job, they’ve been effective at achieving the task.

The task was performed correctly, to the extent that the pest control company did what they were hired to do. As for how efficient “method A” was in completing the task, that’s another story.

If the pest control company took longer than expected to complete the job and used more resources than needed, then their efficiency in completing the task wasn’t particularly good. The client may feel that even though the job was completed, the value in the service wasn’t up to par.

When assessing the effectiveness of any business strategy, it’s wise to ask certain questions before moving forward:

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  • Has a target solution to the problem been identified?
  • What is the ideal response time for achieving the goal?
  • Does the cost balance out with the benefit?

Looking at these questions, a leader should ask to what extent a method, tool, or resource meets the above criteria and achieve the desired effect. If the subject in question doesn’t hit any of these marks, then productivity will likely suffer.

Efficiency in Success and Productivity

Efficiency is going to account for the resources and materials used in relation to the value of achieving the desired effect. Money, people, inventory, and (perhaps most importantly) time, all factor into the equation.

When it comes to being effective vs efficient, efficiency can be measured in numerous ways[3]. In general, the business that uses fewer materials or that is able to save time is going to be more efficient and have an advantage over the competition. This is assuming that they’re also effective, of course.

Consider a sales team for example. Let’s say that a company’s sales team is tasked with making 100 calls a week and that the members of that team are hitting their goal each week without any struggle.

The members on the sales team are effective in hitting their goal. However, the question of efficiency comes into play when management looks at how many of those calls turn into solid connections and closed deals.

If less than 10 percent of those calls generate a connection, the productivity is relatively low because the efficiency is not adequately balancing out with the effect. Management can either keep the same strategy or take a new approach.

Perhaps they break up their sales team with certain members handling different parts of the sales process, or they explore a better way of connecting with their customers through a communications company.

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The goal is ultimately going to be finding the right balance, where they’re being efficient with the resources they have to maximize their sales goals without stretching themselves too thin. Finding this balance is often easier said than done, but it’s incredibly important for any business that is going to thrive.

Combining Efficiency and Effectiveness to Maximize Productivity

Being effective vs efficient works best if both are pulled together for the best results.

If a business is ineffective in accomplishing its overall goal, and the customer doesn’t feel that the service is equated with the cost, then efficiency becomes largely irrelevant. The business may be speedy and use minimal resources, but they struggle to be effective. This may put them at risk of going under.

It’s for this reason that it’s best to shoot for being effective first, and then work on bringing efficiency into practice.

Improving productivity starts with taking the initiative to look at how effective a company, employee, or method is through performance reviews. Leaders should make a point to regularly examine performance at all levels on a whole, and take into account the results that are being generated.

Businesses and employees often succumb to inefficiency because they don’t look for a better way, or they lack the proper tools to be effective in the most efficient manner possible.

Similar to improving a manager or employee’s level of effectiveness, regularly measuring the resources needed to obtain the desired effect will ensure that efficiency is being accounted for. This involves everything from keeping track of inventory and expenses, to how communication is handled within an organization.

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By putting in place a baseline value for key metrics and checking them once changes have been made, a company will have a much better idea of the results they’re generating.

It’s no doubt a step-by-step process. By making concentrated efforts, weakness can be identified and rectified sooner rather than later when the damage is already done.

Bottom Line

Understanding the differences between being effective vs efficient is key when it comes to maximizing productivity. It’s simply working smart so that the intended results are achieved in the best way possible. Finding the optimal balance should be the ultimate goal for employees and businesses:

  • Take the steps that result in meeting the solution.
  • Review the process and figure out how to do it better.
  • Repeat the process with what has been learned in a more efficient manner.

And just like that, effective and efficient productivity is maximized.

More on How to Improve Productivity

Featured photo credit: Tim van der Kuip via unsplash.com

Reference

[1] Merriam-Webster: effective and efficient
[2] Mind Tools: Being Effective at Work
[3] Inc.: 8 Things Really Efficient People Do

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