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7 Social Media Mistakes Professionals Should Avoid

7 Social Media Mistakes Professionals Should Avoid

Do a quick search of just about anyone and you’ll be bombarded with ads for services that offer all kinds of information, including criminal records, phone numbers, and home addresses. To make matters even worse, you can search just about any social media network and have instant access to the personal views of an individual.

For a professional trying to establish their career, the internet has traps and snares all over the place. We live in a world where it is all too simple to find out what you want to about pretty much anyone.

For these reasons, among others, it is increasingly important that professionals be aware of the common mistakes made on social media to avoid while establishing their careers.

1. Personal, Non-Business Posts on LinkedIn

For anyone familiar with the very professional community of LinkedIn, this is a big no-no.

This network was created for professionals to reach out to other professionals. Posting inspirational quotes, images of your last vacation, or of that “cute cat” is super unprofessional and almost offensive.

Posting anything non-professional on LinkedIn sends off alerts in the minds of others, causing them to be wary of you and ultimately destroying trust and credibility of your professionalism.

Posting relevant items that help others understand your profession is completely acceptable and expected. You can check out this relevant post from Travis Bradberry here.

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2. Bad Spelling and/or Grammar

“trust me im profesh and ur in gud handz”
“Riiiiight.”

Regardless of the nature of any social media post, a professional who habitually posts with bad spelling and grammar conveys the message that they don’t have a good education.

In turn, this demonstrates to your target audience you’re probably not a very reliable resource. Habitually posting with improper spelling and grammar relays the message and idea that you’re a fraud.

Always double-check your posts, ensure spelling and grammar is correct.

3. Having Unclear Messaging or Objectives

As a professional, your audience expects a purpose behind everything you say.

Before you post anything, answer these questions:

  • What is the goal of this post?
  • Is it relevant to my target audience?
  • Does the wording make me look incompetent (or stupid)?

Whether it’s informational, helpful, or has a call-to-action, always have a purpose behind every post. The goal is to be in the “business” category in the minds of your audience.

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If you fail to have purpose with each post then you’ll risk falling into the “social” category. Here is a great article from Forbes about clear social media messaging.

4. Using A Social Media Account for Personal and Business

Unfortunately, the social media landscape is littered with professionals who use their social media for both business and personal reasons. Many people don’t realize how much of an adverse effect their personal views have on their audience.

Most social networks have the ability to separate personal and business profiles. This is very useful, and should be utilized.

As an example, a real estate professional using social media to engage with their market can ruin their career with one or two personal posts about politics or religion. Take advantage of the professional profiles most social networks provide. Heidi Cohen wrote a great article about social media for business versus personal.

5. Only Sharing Content From Your Website

Social media exists to help people be social. Only sharing things from your website says to the audience that your views are the only ones that matter. Recently, Google SEO updates have punished sites that publish articles with only themselves in mind. This is because the mindset of one who only shares their views is perceived as self-serving.

The more value you provide to your audience, the more valuable you become. It doesn’t matter where the value comes from. This is good news, it means you don’t have to be Superman and be the only hero.

Albert Costill of Search Engine Journal states, “You need to have a variety of content that is informative or entertaining for your audience. And the best way to do that is by sharing insightful content from authority figures.”[1]

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6. Posting Confidential Information

This one should be a given. Social media is seen by thousands and practically creates a permanent record.

A professional should be aware that your competition is watching you. For example, in my own business, I have alerts set up for anytime relevant competitors or potential partners post on social media.

Mashable.com posted a great article that includes a section with great points about confidential information. You can check that out here.

7. Making Enemies

We’ve all made a comment or two aimed at putting down one person or another, mentioned someone in a derogatory way, or minimized a set of ideologies at some point in our career.

President Trump, as well as his rival, both made comments that upset one crowd or another. The result was public backlash through social and mainstream media that impacted both campaigns.

While this kind of attention is a given for a presidential candidate, both candidates could have avoided these situations if they had been more mindful of their professional roles.

The lesson?

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Don’t put down other groups, ideas, or cultures. This demonstrates a lack of tact and discipline.

Kissmetrics.com put together a great article that discusses this here.

Conclusion

The basic rule of thumb when doing anything online is to remember that you’re a professional and to treat those you are working with as professionals. Recognize that you have value to provide and that your audience has intelligence enough to receive and understand that value.

Also, keep the message relevant. The team over at www.calvinwayman.com teaches a simple recipe they call the “4 Cs to Social Media Success”. These refer to content, context, consistency, and connection. All of these are critical for social media success.

Their blog is loaded with great information about how to manage your social media accounts. Check it out here.

Just keep in mind, if it wouldn’t provide value to you, it won’t provide value to your audience.

Featured photo credit: Rival IQ via rivaliq.com

Reference

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Herbert Timpson

Business Owner

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Last Updated on February 21, 2019

How to Stop Information Overload

How to Stop Information Overload

Information overload is a creature that has been growing on the Internet’s back since its beginnings. The bigger the Internet gets, the more information there is. The more quality information we see, the more we want to consume it. The more we want to consume it, the more overloaded we feel.

This has to stop somewhere. And it can.

As the year comes to a close, there’s no time like the present to make the overloading stop.

But before I explain exactly what I mean, let’s discuss information overload in general.

How Serious Is Information Overload?

The sole fact that there’s more and more information published online every single day is not the actual problem. Only the quality information becomes the problem.

This sounds kind of strange…but bear with me.

When we see some half-baked blog posts we don’t even consider reading, we just skip to the next thing. But when we see something truly interesting — maybe even epic — we want to consume it.

We even feel like we have to consume it. And that’s the real problem.

No matter what topic we’re interested in, there are always hundreds of quality blogs publishing entries every single day (or every other day). Not to mention all the forums, message boards, social news sites, and so on.

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The amount of epic content on the Internet these days is so big that it’s virtually impossible for us to digest it all. But we try anyway.

That’s when we feel overloaded. If you’re not careful, one day you’ll find yourself reading the 15th blog post in a row on some nice WordPress tweaking techniques because you feel that for some reason, “you need to know this.”

Information overload is a plague. There’s no vaccine, there’s no cure. The only thing you have is self-control.

Luckily, you’re not on your own. There are some tips you can follow to protect yourself from information overload and, ultimately, fight it.

But first, admit that information overload is really bad for you.

Why Information Overload Is Bad for You

Information overload stops you from taking action. That’s the biggest problem here.

When you try to consume more and more information every day, you start to notice that even though you’ve been reading tons of articles, watching tons of videos and listening to tons of podcasts, the stream of incoming information seems to be infinite.

Therefore, you convince yourself that you need to be on a constant lookout for new information if you want to be able to accomplish anything in your life, work and/or passion. The final result is that you are consuming way too much information, and taking way too little action because you don’t have enough time for it.

The belief that you need to be on this constant lookout for information is just not true.

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You don’t need every piece of advice possible to live your life, do your work or enjoy your passion.

How to Stop Information Overload (And Start to Achieve More)

So how to recognize the portion of information that you really need? Start with setting goals.

1. Set Your Goals

If you don’t have your goals put in place, you’ll be just running around grabbing every possible advice and thinking that it’s “just what you’ve been looking for.”

Setting goals is a much more profound task than just a way to get rid of information overload. Now by “goals” I don’t mean things like “get rich, have kids, and live a good life”. I mean something much more within your immediate grasp. Something that can be achieved in the near future — like within a month (or a year) at most.

Basically, something that you want to attract to your life, and you already have some plan on how you’re going to make it happen. So no hopes and dreams, just actionable, precise goals.

Then once you have your goals, they become a set of strategies and tactics you need to act upon.

2. Know What to Skip When Facing New Information

Once you have your goals, plans, strategies and tasks, you can use them to decide what information is really crucial.

First of all, if the information you’re about to read has nothing to do with your current goals and plans, then skip it. You don’t need it.

If it does, then ask yourself these questions:

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  • Will you be able to put this information into action immediately?
  • Does it have the potential to maybe alter your nearest actions/tasks?
  • Is it so incredible that you absolutely need to take action on it right away?

If the information is not actionable in a day or two, then skip it.

(You’ll forget about it anyway.)

And that’s basically it. Digest only what can be used immediately. If you have a task that you need to do, consume only the information necessary for getting this one task done, nothing more.

You need to be focused in order to have clear judgment, and be able to decide whether some piece of information is mandatory or redundant.

Self-control comes handy too. It’s quite easy to convince yourself that you really need something just because of poor self-control. Try to fight this temptation, and be as ruthless about it as possible – if the information is not matching your goals and plans, and you can’t take action on it in the near future, then SKIP IT.

3. Be Aware of the Minimal Effective Dose

There’s a thing called the MED – Minimal Effective Dose. I was first introduced to this idea by Tim Ferriss. In his book The 4-Hour BodyTim illustrates the minimal effective dose by talking about medical drugs.

Everybody knows that every pill has a MED, and after that specific dose, no other positive effects occur, only some negative side effects if you overdose big.

Consuming information is somewhat similar. You need just a precise amount of it to help you to achieve your goals and put your plans into life.

Everything more than that amount won’t improve your results any further. And if you try to consume too much of it, it will eventually stop you from taking any action altogether.

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4. Don’t Procrastinate by Consuming More Information

Probably one of the most common causes of consuming ridiculous amounts of information is the need to procrastinate. By reading yet another article, we often feel that we are indeed working, and that we’re doing something good – we’re learning, which in result will make us a more complete and educated person.

This is just self-deception. The truth is we’re simply procrastinating. We don’t feel like doing what really needs to be done – the important stuff – so instead we find something else, and convince ourselves that “that thing” is equally important. Which is just not true.

Don’t consume information just for the sake of it. It gets you nowhere.

The focus of this article is not on how to stop procrastinating, but if you’re having such issue, I recommend you read this:

Procrastination – A Step-By-Step Guide to Stop Procrastinating

Summing It Up

As you can see, information overload can be a real problem and it can have a sever impact on your productivity and overall performance.

I know I have had my share of problems with it (and probably still have from time to time). But creating this simple set of rules helps me to fight it, and to keep my lizard brain from taking over.

I hope it helps you too, especially as we head into a new year with a new chance at setting ourselves up for success.

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Featured photo credit: Pexels via pexels.com

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