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7 Social Media Mistakes Professionals Should Avoid

7 Social Media Mistakes Professionals Should Avoid

Do a quick search of just about anyone and you’ll be bombarded with ads for services that offer all kinds of information, including criminal records, phone numbers, and home addresses. To make matters even worse, you can search just about any social media network and have instant access to the personal views of an individual.

For a professional trying to establish their career, the internet has traps and snares all over the place. We live in a world where it is all too simple to find out what you want to about pretty much anyone.

For these reasons, among others, it is increasingly important that professionals be aware of the common mistakes made on social media to avoid while establishing their careers.

1. Personal, Non-Business Posts on LinkedIn

For anyone familiar with the very professional community of LinkedIn, this is a big no-no.

This network was created for professionals to reach out to other professionals. Posting inspirational quotes, images of your last vacation, or of that “cute cat” is super unprofessional and almost offensive.

Posting anything non-professional on LinkedIn sends off alerts in the minds of others, causing them to be wary of you and ultimately destroying trust and credibility of your professionalism.

Posting relevant items that help others understand your profession is completely acceptable and expected. You can check out this relevant post from Travis Bradberry here.

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2. Bad Spelling and/or Grammar

“trust me im profesh and ur in gud handz”
“Riiiiight.”

Regardless of the nature of any social media post, a professional who habitually posts with bad spelling and grammar conveys the message that they don’t have a good education.

In turn, this demonstrates to your target audience you’re probably not a very reliable resource. Habitually posting with improper spelling and grammar relays the message and idea that you’re a fraud.

Always double-check your posts, ensure spelling and grammar is correct.

3. Having Unclear Messaging or Objectives

As a professional, your audience expects a purpose behind everything you say.

Before you post anything, answer these questions:

  • What is the goal of this post?
  • Is it relevant to my target audience?
  • Does the wording make me look incompetent (or stupid)?

Whether it’s informational, helpful, or has a call-to-action, always have a purpose behind every post. The goal is to be in the “business” category in the minds of your audience.

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If you fail to have purpose with each post then you’ll risk falling into the “social” category. Here is a great article from Forbes about clear social media messaging.

4. Using A Social Media Account for Personal and Business

Unfortunately, the social media landscape is littered with professionals who use their social media for both business and personal reasons. Many people don’t realize how much of an adverse effect their personal views have on their audience.

Most social networks have the ability to separate personal and business profiles. This is very useful, and should be utilized.

As an example, a real estate professional using social media to engage with their market can ruin their career with one or two personal posts about politics or religion. Take advantage of the professional profiles most social networks provide. Heidi Cohen wrote a great article about social media for business versus personal.

5. Only Sharing Content From Your Website

Social media exists to help people be social. Only sharing things from your website says to the audience that your views are the only ones that matter. Recently, Google SEO updates have punished sites that publish articles with only themselves in mind. This is because the mindset of one who only shares their views is perceived as self-serving.

The more value you provide to your audience, the more valuable you become. It doesn’t matter where the value comes from. This is good news, it means you don’t have to be Superman and be the only hero.

Albert Costill of Search Engine Journal states, “You need to have a variety of content that is informative or entertaining for your audience. And the best way to do that is by sharing insightful content from authority figures.”[1]

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6. Posting Confidential Information

This one should be a given. Social media is seen by thousands and practically creates a permanent record.

A professional should be aware that your competition is watching you. For example, in my own business, I have alerts set up for anytime relevant competitors or potential partners post on social media.

Mashable.com posted a great article that includes a section with great points about confidential information. You can check that out here.

7. Making Enemies

We’ve all made a comment or two aimed at putting down one person or another, mentioned someone in a derogatory way, or minimized a set of ideologies at some point in our career.

President Trump, as well as his rival, both made comments that upset one crowd or another. The result was public backlash through social and mainstream media that impacted both campaigns.

While this kind of attention is a given for a presidential candidate, both candidates could have avoided these situations if they had been more mindful of their professional roles.

The lesson?

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Don’t put down other groups, ideas, or cultures. This demonstrates a lack of tact and discipline.

Kissmetrics.com put together a great article that discusses this here.

Conclusion

The basic rule of thumb when doing anything online is to remember that you’re a professional and to treat those you are working with as professionals. Recognize that you have value to provide and that your audience has intelligence enough to receive and understand that value.

Also, keep the message relevant. The team over at www.calvinwayman.com teaches a simple recipe they call the “4 Cs to Social Media Success”. These refer to content, context, consistency, and connection. All of these are critical for social media success.

Their blog is loaded with great information about how to manage your social media accounts. Check it out here.

Just keep in mind, if it wouldn’t provide value to you, it won’t provide value to your audience.

Featured photo credit: Rival IQ via rivaliq.com

Reference

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Herbert Timpson

Business Owner

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Last Updated on October 15, 2018

How to Calm Down When You Are Overwhelmed: 7 Quick Ways to Try

How to Calm Down When You Are Overwhelmed: 7 Quick Ways to Try

Do you sometimes feel that you add items to your to-do list faster than you tick them off? Do you spend most of your day worrying about your lack of time?

The truth is, no matter how much we love our job, or how productive we believe we are under stress, there comes a moment when the pressure rises above boiling point. The sheer number of urgent tasks multiplies in a geometric progression. New possibilities no longer sound inspiring, they sound overwhelming and equal more work.

If that’s where you are right now – keep reading! If not, it doesn’t mean you should wait until you get there to learn how to cope with a demanding work schedule and how to calm yourself down quickly when you feel overwhelmed.

Here are 7 quick and easy tips on how to calm down when you are overwhelmed:

1. Let go of a few activities

Yes, it’s that easy! Take a look at your to-do list and ask yourself, “If I don’t do it today, will it matter a month from now?”

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Not every urgent task is important. Just like not every important, high pay-off task is urgent. The best way to keep yourself from getting overwhelmed and to manage your time is to know the difference between the two and learn to simplify your life by getting your to-do list down to three big tasks.

2. Take deep breaths to calm down

This advice sounds so simple it’s often overlooked. But it works better (and faster) than any other relaxation technique out there.

There is a direct connection between our emotional state and breathing. An anxious, frustrated or overwhelmed person breathes as if they have just finished running a marathon. A calm person breathes differently. Their breathing is deep, slow and steady. So when you have a panic attack, the best way to bring your heart rate down and to regain your cool is to change your breathing.

Try this now:

Take a slow, long deep breath in, filling your lungs with air and expanding your diaphragm. Hold your breath for four counts and then slowly release the air through your mouth. Repeat four times and notice frustration and the feeling of being overwhelmed dissolve with each long exhale of these calming breaths.

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3. Make “Just one thing” your mantra

When we feel overwhelmed by the amount of tasks on our to-do list, it’s easy to enter the ‘deer in the headlights’ state. You see deadlines approaching directly towards you, and you know that something has to be done about them, but you just don’t know where to start.

The best way to get your mind out of an ‘inactivity trance’ is to create momentum. This is what makes the “Just one thing” mantra so powerful. It helps to change our expectation that everything has to be completed right now, “or else.”

Next time you feel overwhelmed make grabbing a cup of coffee your “Just one thing.” You can do it, right? Then come back, pick one of the smallest tasks on your to-do list and tell yourself you’ll do just that one task. This is your next “Just one thing” that you will concentrate on until it’s complete. After that you can move on to the next task and so on.

It’s not “One thing at a time.” Saying this implies that there is a huge line of other tasks waiting to get done and that’s not the message you want to keep repeating to yourself. Learn how to focus here and stop getting overwhelmed.

4. Reduce the multi-tasking and multi-thinking

It’s been proven that multi-tasking is very inefficient, to the point of dumbing us down (more than smoking marijuana does). The same is true for multi-thinking, when your mind frantically jumps from one thought to another, trying to focus on and analyze several things all at once.

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Fortunately, there is help. A few minutes of meditation or brainwave music is all it takes to start feeling more relaxed, more creative and less overwhelmed.

5. Get moving

Any exercise you engage in – be it walking or dancing to your favorite beat – helps to release endorphins, the ‘feel-good’ hormones, through your body and to clear your mind.

Staying active also increases your productivity, enhances your ability to combat stress and anxiety. It also helps you to release the tension, boosting your mood and changing the thoughts that induce the sense of being overwhelmed.

The best part is you don’t have to spend hours in the gym to get the mind-soothing benefits of exercise. Even as little as 15 minutes of dancing or jogging can go a long way towards making you feel better and staying calmer.

6. Change your surroundings

We all need and deserve to take vacations from work woes and family responsibilities. Unfortunately, spending two weeks lazing on a beach, toes in the sand and a Mojito in hand, is not always an option. However, this doesn’t mean that we can’t take short ‘vacations’ from work stress and the technology buzz.

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Go outside for a few minutes and enjoy the sunshine. Stop at a park instead of driving straight home from work. Sometimes changing your surroundings and ‘spicing up your routine’ is all it takes to change your perspective on things and find creative solutions to seemingly complex and overwhelming problems.

7. Get some pet therapy

Studies have shown what most of us already guessed – our pets can be a great help during stressful moments. Simple actions such as petting or playing with your dog or cat can lower high blood pressure, boost your immune system and boost your mood.

Besides, pets can make the best conversation partners to share your frustrations with. They listen, they love you unconditionally and they never talk back or say, “I told you so.”

Final thoughts

Don’t wait for stress to hit you to start practicing these quick ways to calm down when you are overwhelmed. The best way to enjoy a worry-free life is not to push yourself to the limit of being overwhelmed and frustrated.

Featured photo credit: Dardan via unsplash.com

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