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7 Social Media Mistakes Professionals Should Avoid

7 Social Media Mistakes Professionals Should Avoid

Do a quick search of just about anyone and you’ll be bombarded with ads for services that offer all kinds of information, including criminal records, phone numbers, and home addresses. To make matters even worse, you can search just about any social media network and have instant access to the personal views of an individual.

For a professional trying to establish their career, the internet has traps and snares all over the place. We live in a world where it is all too simple to find out what you want to about pretty much anyone.

For these reasons, among others, it is increasingly important that professionals be aware of the common mistakes made on social media to avoid while establishing their careers.

1. Personal, Non-Business Posts on LinkedIn

For anyone familiar with the very professional community of LinkedIn, this is a big no-no.

This network was created for professionals to reach out to other professionals. Posting inspirational quotes, images of your last vacation, or of that “cute cat” is super unprofessional and almost offensive.

Posting anything non-professional on LinkedIn sends off alerts in the minds of others, causing them to be wary of you and ultimately destroying trust and credibility of your professionalism.

Posting relevant items that help others understand your profession is completely acceptable and expected. You can check out this relevant post from Travis Bradberry here.

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2. Bad Spelling and/or Grammar

“trust me im profesh and ur in gud handz”
“Riiiiight.”

Regardless of the nature of any social media post, a professional who habitually posts with bad spelling and grammar conveys the message that they don’t have a good education.

In turn, this demonstrates to your target audience you’re probably not a very reliable resource. Habitually posting with improper spelling and grammar relays the message and idea that you’re a fraud.

Always double-check your posts, ensure spelling and grammar is correct.

3. Having Unclear Messaging or Objectives

As a professional, your audience expects a purpose behind everything you say.

Before you post anything, answer these questions:

  • What is the goal of this post?
  • Is it relevant to my target audience?
  • Does the wording make me look incompetent (or stupid)?

Whether it’s informational, helpful, or has a call-to-action, always have a purpose behind every post. The goal is to be in the “business” category in the minds of your audience.

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If you fail to have purpose with each post then you’ll risk falling into the “social” category. Here is a great article from Forbes about clear social media messaging.

4. Using A Social Media Account for Personal and Business

Unfortunately, the social media landscape is littered with professionals who use their social media for both business and personal reasons. Many people don’t realize how much of an adverse effect their personal views have on their audience.

Most social networks have the ability to separate personal and business profiles. This is very useful, and should be utilized.

As an example, a real estate professional using social media to engage with their market can ruin their career with one or two personal posts about politics or religion. Take advantage of the professional profiles most social networks provide. Heidi Cohen wrote a great article about social media for business versus personal.

5. Only Sharing Content From Your Website

Social media exists to help people be social. Only sharing things from your website says to the audience that your views are the only ones that matter. Recently, Google SEO updates have punished sites that publish articles with only themselves in mind. This is because the mindset of one who only shares their views is perceived as self-serving.

The more value you provide to your audience, the more valuable you become. It doesn’t matter where the value comes from. This is good news, it means you don’t have to be Superman and be the only hero.

Albert Costill of Search Engine Journal states, “You need to have a variety of content that is informative or entertaining for your audience. And the best way to do that is by sharing insightful content from authority figures.”[1]

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6. Posting Confidential Information

This one should be a given. Social media is seen by thousands and practically creates a permanent record.

A professional should be aware that your competition is watching you. For example, in my own business, I have alerts set up for anytime relevant competitors or potential partners post on social media.

Mashable.com posted a great article that includes a section with great points about confidential information. You can check that out here.

7. Making Enemies

We’ve all made a comment or two aimed at putting down one person or another, mentioned someone in a derogatory way, or minimized a set of ideologies at some point in our career.

President Trump, as well as his rival, both made comments that upset one crowd or another. The result was public backlash through social and mainstream media that impacted both campaigns.

While this kind of attention is a given for a presidential candidate, both candidates could have avoided these situations if they had been more mindful of their professional roles.

The lesson?

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Don’t put down other groups, ideas, or cultures. This demonstrates a lack of tact and discipline.

Kissmetrics.com put together a great article that discusses this here.

Conclusion

The basic rule of thumb when doing anything online is to remember that you’re a professional and to treat those you are working with as professionals. Recognize that you have value to provide and that your audience has intelligence enough to receive and understand that value.

Also, keep the message relevant. The team over at www.calvinwayman.com teaches a simple recipe they call the “4 Cs to Social Media Success”. These refer to content, context, consistency, and connection. All of these are critical for social media success.

Their blog is loaded with great information about how to manage your social media accounts. Check it out here.

Just keep in mind, if it wouldn’t provide value to you, it won’t provide value to your audience.

Featured photo credit: Rival IQ via rivaliq.com

Reference

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Herbert Timpson

Business Owner

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Last Updated on January 24, 2020

10 Good Habits To Have in Life To Be More Successful

10 Good Habits To Have in Life To Be More Successful

Habits are behaviors and patterns that you showcase by default. They enable you to carry out crucial activities like taking a shower, brushing your teeth, getting prepared for work.

Interestingly, you follow this routine every day without considering them. Your unconscious habits create room for your brain to perform more advanced activities like problem-solving and choosing what book to read.

Everyone has habits, and several of those habits are activated every day. I would classify them into three groups:

  • The first category includes the habits that you hardly notice as they have become a major part of your life- such as brushing teeth or wearing clothes.
  • The second category comprises good habits to have to be more successful-like eating healthily, exercising your body and reading books.
  • The last group consists of those habits that are harmful-like procrastinating, smoking or overeating.

Habits are fundamental to becoming successful in life — or probably ending up a failure. Yet, as significant as habits are, some lack the knowledge of their capabilities.

Habits are default activities that you engage in without giving an afterthought. They are automatic behavioral or mental activities. They help you carry out some actions without exerting too much energy. They simplify your life.

Several people aspire to break bad habits. For instance, some people diet to stop overeating. They exercise to reduce obesity. Habits can hinder or impact your performance and productivity.

That’s why I would share 10 good habits to have to be more successful in life.

1. Begin Your Day with Meditation

I recommend mindful meditation early in the morning. This practice helps you to be in the present moment. Consequently, it enables you to be mindful of challenging situations during the day.

Different stressors may trigger as you go through the day; meditation helps you to remain calm before taking on the challenges.

Personally, it helps me to devise strategies and think about ideas. Meditation is a good habit to have if you want to be connected to what’s significant in your life.

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2. Be Grateful for What You Have

Sometimes, you waste time thinking of what’s not enough. You become immersed in those daunting challenges. However, challenges justify the presence of hope. When you have life, you have expectations. You will be free from challenges when you are six feet under. The only strategy you have to stop focusing on your problems is to focus on what you have.

Gratitude is a time-tested pathway to success, health, and happiness. It redirects your focus to what you have from what you lack. Here’s what James Clear does every day,[1]

“I say one thing I’m grateful for each day when I sit down to eat dinner.”

3. Smile

Can you pause and smile before you continue reading this?

Now here is what just happened based on research conducted by the Association for Psychological Science; you set a pace for living a happier life when you smile. A genuine smile or what’s called a Duchenne smile is a good habit to have if you want to find spiritual, emotional and mental peace of mind.[2]

Smiling induces the release of molecules that function towards fighting stress. The physiological state of your body determines the state of your mind. When you slouch or frown, your mind takes cues relating to unhappiness and depression. But, once you adjust yourself by putting up a smile, you begin to feel a new level of excitement and vibrancy.

Can you smile again?

4. Start Your Day with a Healthy Breakfast

Starting your day with a healthy breakfast is a good habit to have and forms a crucial part of your life. Nevertheless, about 31 million Americans skip their breakfast each day.[3]

If you are fed up hearing that breakfast is a crucial component of your day, you are only fighting the truth. If you want to become more successful, you need to ‘break your fast’ with healthy foods every morning.

This habit is not difficult to form if you usually rush out the door every single morning. You can wake up earlier to fix yourself a meal so you don’t break down during the day.

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Get inspired by these 20 Healthy Breakfast Choices That Will Save You Time.

5. Exercise Daily

One of the good habits to have is to exercise your body and muscles every day. You don’t have to run a marathon or lift a weight. You only need to engage in less strenuous activities that oxygenate your blood and inject endorphins in your body.

Jack Dorsey, the CEO of Twitter, classified exercise as a good habit to maximize his already jam-packed schedule.[4] He said,

‘I wake up by 5, meditate for 30 minutes, seven-minute workout times three, make coffee, and check-in.’

He said on Product Hunt that he follows this routine every day as it gives him a steady-state that empowers him to be more productive.

6. Manage Your Time as You Manage Your Finance

Another good habit is the act of managing your time effectively. This goes a long way to impact your achievement.

Time management is what separates the successful from the rest of the world as we all possess the same amount of time. How you leverage time determines your potential to succeed in life.

So how do you manage your time effectively?

Here’s Jack Dorsey’s recommendation in one of the Techonomy events;

“I accomplish effective time management by theming my days and practicing self-discipline. These themes help me handle distractions and interactions. If a request or task does not align with the theme for that day, I don’t do it. This sets a cadence for everyone in the company to deliver and evaluate their progress”.

And this is Dorsey’s weekly theme:[5]

  • Monday – Management
  • Tuesdays – Product
  • Wednesday – Marketing and growth
  • Thursdays – Developers and partnerships
  • Fridays – Culture and recruiting
  • Saturdays – Taking off
  • Sundays – Reflection, feedback, strategy, and preparing for Monday

No wonder he was able to run two companies when others were struggling with one job.

7. Set Daily Goals with Intentions

Everyone has goals. It may relate to business or personal life. The truth is, we’re all tending towards a particular direction or another. Nevertheless, while long-term goals can offer you direction, it’s your daily goals that you establish that help you develop short-term goals that are essential for your success.

Long-term goals may not give you the motivation you need to keep on. But when you implement your short-term milestones daily, you become fired up, and you can overcome the challenges that come with taking on bigger tasks.

Here’s the main truth:Successful people don’t set goals without establishing their intentions. According to Jennifer Cohen of Forbes,[6]

“What helps you to achieve your desired expectation is ensuring intentions accompany your daily goals.”

Be intentional about your daily goals!

8. Seek Inspiration

It is usually difficult to be inspired for a considerable length of time. Sometimes, you become discouraged and feel like giving up on your goals when things are not working out as intended.

A practical approach to stay on top of the situation is to inspire yourself each day. When you wake up in the morning after meditation, watch some motivational videos, and let the story of great leaders inspire you.

Establish what Anthony Robbins called the ‘hour of power.’ Determine how many minutes you spend but make it count. Inspiration is the fuel for achievement because when you can conceive it in your mind, you can accomplish it.

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Michal Solowow, an investor and the founder of Mitex, a construction company puts it this way,[7]

“The problems I encounter in everyday life motivates me to find solutions. This is a self-propelling mechanism. becoming a billionaire was never a motivating factor.”

9. Save Steadily, Invest with All Prudence

I can exhaust the good habits to have without talking about saving and investing. Most times, you overlook the significance of saving for the future when you are living in your present moment. According to CNBC, a $1000 emergency will propel several Americans into debt.[8]

However, it is not enough to save, and you must invest your fund and be wise with it. If you pay attention to this now, you will set yourself for a life of success in the future. Ensure you save at least six months in your emergency account so you can be prepared for any future emergency.

10. Budget and Track Your Spendings

Benjamin Franklin warned of taking the precaution of little expenses. He said,

“A small leak sinks a great ship.”

It is easy to discard little expenses, but the truth is they always add up. This happens when you fail to budget.

Budgeting is a good habit to have, which can impact your financial life significantly. The money you spend on extravagant lifestyles can be saved and invested in your future.

The Bottom Line

Endeavor to cultivate these good habits to have to become more successful as you journey through life. The quicker you cultivate them, the faster you achieve your goals.

More About Habits

Featured photo credit: Andrijana Bozic via unsplash.com

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