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7 Social Media Mistakes Professionals Should Avoid

7 Social Media Mistakes Professionals Should Avoid

Do a quick search of just about anyone and you’ll be bombarded with ads for services that offer all kinds of information, including criminal records, phone numbers, and home addresses. To make matters even worse, you can search just about any social media network and have instant access to the personal views of an individual.

For a professional trying to establish their career, the internet has traps and snares all over the place. We live in a world where it is all too simple to find out what you want to about pretty much anyone.

For these reasons, among others, it is increasingly important that professionals be aware of the common mistakes made on social media to avoid while establishing their careers.

1. Personal, Non-Business Posts on LinkedIn

For anyone familiar with the very professional community of LinkedIn, this is a big no-no.

This network was created for professionals to reach out to other professionals. Posting inspirational quotes, images of your last vacation, or of that “cute cat” is super unprofessional and almost offensive.

Posting anything non-professional on LinkedIn sends off alerts in the minds of others, causing them to be wary of you and ultimately destroying trust and credibility of your professionalism.

Posting relevant items that help others understand your profession is completely acceptable and expected. You can check out this relevant post from Travis Bradberry here.

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2. Bad Spelling and/or Grammar

“trust me im profesh and ur in gud handz”
“Riiiiight.”

Regardless of the nature of any social media post, a professional who habitually posts with bad spelling and grammar conveys the message that they don’t have a good education.

In turn, this demonstrates to your target audience you’re probably not a very reliable resource. Habitually posting with improper spelling and grammar relays the message and idea that you’re a fraud.

Always double-check your posts, ensure spelling and grammar is correct.

3. Having Unclear Messaging or Objectives

As a professional, your audience expects a purpose behind everything you say.

Before you post anything, answer these questions:

  • What is the goal of this post?
  • Is it relevant to my target audience?
  • Does the wording make me look incompetent (or stupid)?

Whether it’s informational, helpful, or has a call-to-action, always have a purpose behind every post. The goal is to be in the “business” category in the minds of your audience.

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If you fail to have purpose with each post then you’ll risk falling into the “social” category. Here is a great article from Forbes about clear social media messaging.

4. Using A Social Media Account for Personal and Business

Unfortunately, the social media landscape is littered with professionals who use their social media for both business and personal reasons. Many people don’t realize how much of an adverse effect their personal views have on their audience.

Most social networks have the ability to separate personal and business profiles. This is very useful, and should be utilized.

As an example, a real estate professional using social media to engage with their market can ruin their career with one or two personal posts about politics or religion. Take advantage of the professional profiles most social networks provide. Heidi Cohen wrote a great article about social media for business versus personal.

5. Only Sharing Content From Your Website

Social media exists to help people be social. Only sharing things from your website says to the audience that your views are the only ones that matter. Recently, Google SEO updates have punished sites that publish articles with only themselves in mind. This is because the mindset of one who only shares their views is perceived as self-serving.

The more value you provide to your audience, the more valuable you become. It doesn’t matter where the value comes from. This is good news, it means you don’t have to be Superman and be the only hero.

Albert Costill of Search Engine Journal states, “You need to have a variety of content that is informative or entertaining for your audience. And the best way to do that is by sharing insightful content from authority figures.”[1]

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6. Posting Confidential Information

This one should be a given. Social media is seen by thousands and practically creates a permanent record.

A professional should be aware that your competition is watching you. For example, in my own business, I have alerts set up for anytime relevant competitors or potential partners post on social media.

Mashable.com posted a great article that includes a section with great points about confidential information. You can check that out here.

7. Making Enemies

We’ve all made a comment or two aimed at putting down one person or another, mentioned someone in a derogatory way, or minimized a set of ideologies at some point in our career.

President Trump, as well as his rival, both made comments that upset one crowd or another. The result was public backlash through social and mainstream media that impacted both campaigns.

While this kind of attention is a given for a presidential candidate, both candidates could have avoided these situations if they had been more mindful of their professional roles.

The lesson?

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Don’t put down other groups, ideas, or cultures. This demonstrates a lack of tact and discipline.

Kissmetrics.com put together a great article that discusses this here.

Conclusion

The basic rule of thumb when doing anything online is to remember that you’re a professional and to treat those you are working with as professionals. Recognize that you have value to provide and that your audience has intelligence enough to receive and understand that value.

Also, keep the message relevant. The team over at www.calvinwayman.com teaches a simple recipe they call the “4 Cs to Social Media Success”. These refer to content, context, consistency, and connection. All of these are critical for social media success.

Their blog is loaded with great information about how to manage your social media accounts. Check it out here.

Just keep in mind, if it wouldn’t provide value to you, it won’t provide value to your audience.

Featured photo credit: Rival IQ via rivaliq.com

Reference

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Herbert Timpson

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Last Updated on August 15, 2018

25 Most Useful Excel Shortcuts That Very Few People Know

25 Most Useful Excel Shortcuts That Very Few People Know

Imagine if you could use 5 simple shortcuts while working in Excel, and increase your productivity without wasting time for searching information in huge tables, writing long formulas, and sorting the data.

Or even better:

What if you would get 25 useful shortcuts… and each of them could simplify your work, so you could do much more every day?

You’d definitely feel excited to read about them.

Today is your lucky day because we are going to share with you in this article 25 great Excel shortcuts you can use in your work every day! This is your lucky chance, so go ahead and become a real professional in Excel without wasting your time.

How important are Excel shortcuts for you?

The most effective thing to check out if people really need something is to release a survey and look at the results. So, according to the anonymous survey, 99% of people said Excel shortcuts are critical or important for them.

In general, there are more than 200 shortcuts in Excel. But when we have analyzed the data about how many shortcuts people know, we got the next results:

  • 26% of people know 10 or fewer shortcuts;
  • 61% of people know 10-50 shortcuts;
  • 10% of people know 50-100 shortcuts.

As you can see, not so many people know a lot of shortcuts. Probably, some of them never think about increasing their productivity in such a simple way.

Of course, it depends on how deep you use Excel. Some people use this powerful application just for making simple tables or graphs, others use it for everyday work to count something.

Most of the accountants and businessmen use much more Excel functions for more complex tasks such as creating VBA macros, managing PivotTables, recalculating huge workbooks, outlining data, etc.

But even those people who work with Excel every day very close may know a few shortcuts. Needless to say, they can do their job without shortcuts, but it usually takes for them much more time. T

his sounds not funny, especially if you must finish a huge amount of work urgently. There is a great opportunity for you to increase your productivity in Excel and do your job faster with our useful shortcuts.

5 Main reasons to learn excel shortcuts

Many people don’t understand why they should use shortcuts if they can work without them. Of course, if you use Excel twice per year to make a simple table or a graph, it is probably not so important for you to know many shortcuts.

But if you work in Excel every day, sorting huge tables and managing with tons of data, then shortcuts will help you to reach the next five goals:

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  1. Work efficiently and faster in Excel
  2. Manage big amounts of data easily and fast
  3. Stay calm and concentrated even while doing a tedious job
  4. Make your work accurately and properly without errors
  5. Get a better understanding of Microsoft Excel

Who can use Excel shortcuts?

There are a lot of people who can simplify their life with Excel shortcuts, and here are the groups that will definitely love using them:

  • People who work in banks, finance organizations, etc.
  • Businessmen who make tons of various reports and presentations in Excel for meetings and briefings.
  • Students who usually are lazy and impatient to make their homework because they don’t want to waste a lot of time working in Excel.
  • Private entrepreneurs who keep various data in Excel tables.

Whether you are a student who hates Excel because it seems a time-wasting and boring application, or you are an accountant who must recalculate huge worksheets every day without making errors, we recommend reading and learning these Excel shortcuts to make your work simpler and save some time.

With these simple but useful tricks, it is so easy to finish your job and get more time for yourself.

25 Excel shortcuts to increase your productivity

Here are 25 great Excel shortcuts you should learn and use for work or studying to make your job faster and simpler. Try to use them all and you will realize you were totally blind before while working in Excel:

1. Format whatever object fast with Ctrl+1

If you select any object in Excel – a cell, a chart, a chart axis, a drawing object – then press Ctrl+1, and you will get the Properties dialog for the certain object. This shortcut offers a very quick and easy way to format whatever object you’re working with.

2. Use range names with Ctrol+G or F5 key

If you use range names (which we strongly recommend to do) and you want to choose the range with a specific name references, press either Ctrl+G or the F5 key, which launches the GoTo dialog.

If the name is simple, you can click on it in a list in that dialog. But if it’s at all unusual, Excel won’t list it; so you will need to type in the name. Then press OK.

3. Use a range name in a formula with =sum( and F3

Suppose you want to use a range name in a formula. For example, you want to sum the Sales range. Enter…

=sum(

…and then press F3.

When you do so, Excel launches the Paste Name dialog. Just choose “Sales” from the list, press the OK button in the dialog, then enter the SUM function’s closing “)” to complete the formula.

4. Launch Function Arguments dialog easily with Ctrl+A

Suppose you want to check the help topic for a worksheet function. For example, you want to read about the MATCH function. In a cell, type…

=match(

…and then press Ctrl+A, or click the Insert Function (“fx“) button to the left of the formula bar.

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When you do so, Excel displays the Function Arguments dialog, which might offer all the help you need.

But if you still want to see the complete help topic, click the blue “Help on this function” hyperlink in the lower-left corner of the dialog. This technique works with all documented Excel functions.

5. Copy stuff down the column without scrolling with Ctrl+D

If you added a formula in a new column on the right of a huge dataset, and you want to copy that formula down without scrolling, do these steps:

  • go to the right to the column that has data (the column to the left of the new column with the formula);
  • press Ctrl+Down – to get to bottom;
  • move one cell to the right (with arrow key naturally);
  • press Ctrl+Shift+Up to select the new column, at the top of which is the formula you just created;
  • press Ctrl+D to fill down the formula.

6. Quick access to any function with Alt+

By customizing the quick access toolbar, you can create simple shortcuts to commands that you would otherwise have to find in the Ribbon tabs, or macros you have created yourself.

The keyboard shortcut is simply selecting Alt+ (the number of the command you wish to select).

For example, if you have customized your quick access toolbar to have Calc Sheet, Save, Open. To calculate sheet you would hit Alt+1, for save Alt+2, and for open Alt+3.

A lot of people are unaware of this useful function, and it’s a great time saver.

7. Format cells with Ctrl+1

When you need to format cells, use Ctrl+1. Most people know this as the shortcut for the Format Cells dialog, but you can also use it to format almost anything in Excel, without a care about the state of the ribbon. Try this amazing and simple shortcut!

8. Choose visible cells with Alt+

When you need to choose visible cells only – use Alt+. This is the trick to copy only what you see. It is a priceless shortcut when you’re manually hiding rows and columns in the table.

9. Use filtering

Filtering – it is a powerful way to slice, dice, and sort through a huge table of information.

It’s amazingly effective when you’re participating in a meeting to discuss something like a sales forecast, and everyone is looking in real-time at your spreadsheet projected on a screen (or on their monitors).

To some people, you will be seen as the God of Spreadsheets, and this is not a joke!

10. Insert or delete column/row easily with the Ctrl key

Some people waste a lot of time even for simple operations, for example, when they need to insert/delete columns and rows in Excel.

Use this shortcut to insert: with an entire row or column selected, use Ctrl+Shift ++.

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To delete: with an entire row or column selected, use Ctrl + –.

11. See formula results with F9

If you want to check formula results within multiple formulas, highlight the formula and select F9 to see formula result.

Don’t forget to undo before exiting the formula.

12. Use ALT+Enter for more text within a cell

If you want to add a second line of text within a cell, use ALT+Enter.

13. Use EDATE to move a date on by a full calendar month:

Here’s how to use EDATE:

=EDATE(15/01/16,+1) = 15/02/2016 (15th Feb 2016)

=EDATE (15/01/2016,-2) = 15/11/2015 (15th Nov 2016)

14. Use EOMONTH to move a date onto the end of the month:

Here’s how to use EMONTH:

=EOMONTH(15/01/2016,0) = 31/01/2016 (31st Jan 2106)

=EOMONTH (15/01/2016,-2) = 30/11/2015 (30th Nov 2015)

15. Remove spaces with TRIM

TRIM is a useful function known by few people. It removes any spaces at the beginning of a value. This is useful if you are pulling in values from somewhere else.

16. Repeat commands with F4 or Ctrl+Y

In many cases, you may need to repeat your last action. Use F4 or Ctrl+Y; you can repeat many commands like applying the same borders, format, or insert a worksheet again.

17. Quick access to cells with the Ctrl key and Shift key

When you need to go to the first or last cell of a worksheet, no matter where you are, use Ctrl+Home, Ctrl+End combinations.

And here is a pleasant bonus for you: add the Shift key to select everything on the way!

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18. Use Ctrl+ to create a timestamp

If you need a date stamp and/or a timestamp in your document, there is no need to type a date and time! Use shortcuts Ctrl+ ; (date) Ctrl+Shift+ : (time). It works like a magic and helps to save your time and nerves.

19. Use autosum shortcut for sum function anywhere

Autosum shortcut – use Alt =. It is a “magic” shortcut of Excel to automatically insert a sum function.

You can use this shortcut to sum rows, columns, or even an entire table in one step without wasting your time.

20. Use data validation

This is an amazing but underutilized tool in Excel, which can be used for a variety of things:

  • Create dependent drop-down lists;
  • Create drop-down lists;
  • Protect/restrict data input of specific cells (without the need for VBA macros).

21. Use conditional formatting

It can be used for various purposes such as color format or cell format of cells, rows or columns based on dependent cell values or formats.

22. Use formula auditing

This is a great tool to analyze and trace precedent or dependent cells, check errors and evaluate formulas.

The “Watch Window” is a feature to keep a snapshot of an area of the spreadsheet, and then move to another area of the workbook – particularly valuable if you’re managing large spreadsheets or don’t have a second screen.

23. Use Scenario Manager to generate summary outputs of a spreadsheet

Scenario Manager (under “What-if Analysis”) enables users to generate high-level, summary outputs of a spreadsheet – without the need to replicate the entire workbook.

It will present multiple scenarios of a spreadsheet in a succinct, high-level summary worksheet.

24. Use INDIRECT to set up large tables

INDIRECT makes it easy to set up tables which reference larger tables without a lot of referencing work or cutting and pasting; especially for dynamic spreadsheets.

25. Use OFFSET for complicated calculations or formulas

OFFSET can be useful for things like calculating YTD numbers or creating formulas that take data in rows and using in columns.

The bottom line

As you can see, when you have a boring or tedious job to do, the best way to do it fast is not looking for a way how to avoid it, but searching for the shortest variant to do it!

That is why we suggest keeping in mind these Excel shortcuts that will help you to save a lot of time and nerves.

If it seems hard for you to remember all them, you can print out the list of shortcuts and keep it on your worktable. Use it to search for some help when you need it, and over time, you’ll remember all shortcuts easily.

Featured photo credit: Unsplash via unsplash.com

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