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7 Social Media Mistakes Professionals Should Avoid

7 Social Media Mistakes Professionals Should Avoid

Do a quick search of just about anyone and you’ll be bombarded with ads for services that offer all kinds of information, including criminal records, phone numbers, and home addresses. To make matters even worse, you can search just about any social media network and have instant access to the personal views of an individual.

For a professional trying to establish their career, the internet has traps and snares all over the place. We live in a world where it is all too simple to find out what you want to about pretty much anyone.

For these reasons, among others, it is increasingly important that professionals be aware of the common mistakes made on social media to avoid while establishing their careers.

1. Personal, Non-Business Posts on LinkedIn

For anyone familiar with the very professional community of LinkedIn, this is a big no-no.

This network was created for professionals to reach out to other professionals. Posting inspirational quotes, images of your last vacation, or of that “cute cat” is super unprofessional and almost offensive.

Posting anything non-professional on LinkedIn sends off alerts in the minds of others, causing them to be wary of you and ultimately destroying trust and credibility of your professionalism.

Posting relevant items that help others understand your profession is completely acceptable and expected. You can check out this relevant post from Travis Bradberry here.

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2. Bad Spelling and/or Grammar

“trust me im profesh and ur in gud handz”
“Riiiiight.”

Regardless of the nature of any social media post, a professional who habitually posts with bad spelling and grammar conveys the message that they don’t have a good education.

In turn, this demonstrates to your target audience you’re probably not a very reliable resource. Habitually posting with improper spelling and grammar relays the message and idea that you’re a fraud.

Always double-check your posts, ensure spelling and grammar is correct.

3. Having Unclear Messaging or Objectives

As a professional, your audience expects a purpose behind everything you say.

Before you post anything, answer these questions:

  • What is the goal of this post?
  • Is it relevant to my target audience?
  • Does the wording make me look incompetent (or stupid)?

Whether it’s informational, helpful, or has a call-to-action, always have a purpose behind every post. The goal is to be in the “business” category in the minds of your audience.

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If you fail to have purpose with each post then you’ll risk falling into the “social” category. Here is a great article from Forbes about clear social media messaging.

4. Using A Social Media Account for Personal and Business

Unfortunately, the social media landscape is littered with professionals who use their social media for both business and personal reasons. Many people don’t realize how much of an adverse effect their personal views have on their audience.

Most social networks have the ability to separate personal and business profiles. This is very useful, and should be utilized.

As an example, a real estate professional using social media to engage with their market can ruin their career with one or two personal posts about politics or religion. Take advantage of the professional profiles most social networks provide. Heidi Cohen wrote a great article about social media for business versus personal.

5. Only Sharing Content From Your Website

Social media exists to help people be social. Only sharing things from your website says to the audience that your views are the only ones that matter. Recently, Google SEO updates have punished sites that publish articles with only themselves in mind. This is because the mindset of one who only shares their views is perceived as self-serving.

The more value you provide to your audience, the more valuable you become. It doesn’t matter where the value comes from. This is good news, it means you don’t have to be Superman and be the only hero.

Albert Costill of Search Engine Journal states, “You need to have a variety of content that is informative or entertaining for your audience. And the best way to do that is by sharing insightful content from authority figures.”[1]

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6. Posting Confidential Information

This one should be a given. Social media is seen by thousands and practically creates a permanent record.

A professional should be aware that your competition is watching you. For example, in my own business, I have alerts set up for anytime relevant competitors or potential partners post on social media.

Mashable.com posted a great article that includes a section with great points about confidential information. You can check that out here.

7. Making Enemies

We’ve all made a comment or two aimed at putting down one person or another, mentioned someone in a derogatory way, or minimized a set of ideologies at some point in our career.

President Trump, as well as his rival, both made comments that upset one crowd or another. The result was public backlash through social and mainstream media that impacted both campaigns.

While this kind of attention is a given for a presidential candidate, both candidates could have avoided these situations if they had been more mindful of their professional roles.

The lesson?

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Don’t put down other groups, ideas, or cultures. This demonstrates a lack of tact and discipline.

Kissmetrics.com put together a great article that discusses this here.

Conclusion

The basic rule of thumb when doing anything online is to remember that you’re a professional and to treat those you are working with as professionals. Recognize that you have value to provide and that your audience has intelligence enough to receive and understand that value.

Also, keep the message relevant. The team over at www.calvinwayman.com teaches a simple recipe they call the “4 Cs to Social Media Success”. These refer to content, context, consistency, and connection. All of these are critical for social media success.

Their blog is loaded with great information about how to manage your social media accounts. Check it out here.

Just keep in mind, if it wouldn’t provide value to you, it won’t provide value to your audience.

Featured photo credit: Rival IQ via rivaliq.com

Reference

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Herbert Timpson

Business Owner

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Last Updated on December 7, 2018

10 Steps For Success: Applying The Power Of Your Subconscious Mind

10 Steps For Success: Applying The Power Of Your Subconscious Mind

How big is the gap between you and your success?

What is the difference between successful people and unsuccessful people?

It is as simple as this: successful people think and talk about what they are creating, and unsuccessful people focus on and talk about what they’re lacking.

So how do you bridge that gap between wanting success and having your success? Let’s make an important distinction. You see, there is a big difference between “Wanting” and “Having” something.

Wanting: means lacking or absent. Deficient in some part, thing or aspect.

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Having: means to possess, to hold, to get, to receive, to experience.

You can have one OR the other, but not both at the same time with any particular object of your desire. You either have it or you don’t.

When it comes to your subconscious, if you’re focusing on the “wanting”, i.e. the not having, guess what, you will build stronger neural networks in your brain around the “wanting.” However, through the power of your subconscious mind, you can focus on the “having” as if it has already happened. Research has shown that your brain doesn’t know the difference between what you’re visualizing inside your mind versus what is happening out there in your reality.

This is a regular practice of elite athletes. They spend as much timing creating the internal mental imagery of their success playing out as they do actually physically practicing. This helps create both the neural pathways in their brain and the muscle memory to consistently deliver on that success.

Here are 10 “brain hack” steps for success that you can take to create your version of a happy life. Make these steps a regular habit, and you will be astonished at the results.

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Step 1: Decide exactly what you want to create and have

This is usually the biggest problem that people have. They don’t know what they want and then they’re surprised when they don’t get it.

Step 2: Write down your goal clearly in every technicolor detail

A goal that is not written down is merely a wish. When you write it down in full detail, you signal to your subconscious mind that you really want to accomplish this particular goal.

Step 3: Write your goal in simple, present tense words

…that a three year old can understand on a three-by-five index card and carry it with you. Read it each morning after you awake and just before you go to sleep.

Step 4: Backwards planning

See your goal achieved and identify all the steps required that it took to bring it to life. Making a list of all these steps intensifies your desire and deepens your belief that the attainment of the goal is already happening.

Step 5: Resolve to take at least one step every day from one of the items on your list

Do something every day, even if it is just one baby step, that moves you toward your goal so you can maintain your momentum.

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Step 6: Visualize your goal repeatedly

See it in your mind’s eye as though it were already a reality. The more clear and vivid your mental picture of your goal, the faster it will come into your life.

Step 7: Feel the feeling of success as if your goal were realized at this very moment

Feel the emotion of happiness, satisfaction, and pleasure that you would have once you have achieved your goal. Visualize and feel this success for at least 20 seconds at a time.

Step 8: “Fake it till you make it!”

Confidently behave as if your subconscious mind was already bringing your goal into reality. Accept that you are moving toward your goal and it is moving toward you.

Step 9: Relax your mind

Take time to breathe, pray or mediate each day. Disengage the stress response and engage the relaxation response. A quiet state of mind allows your brain to access newly formed neural pathways.

Step 10: Release your goal to your subconscious mind

When you turn your goal over to the power of the universe and just get out of the way, you will always know the right actions to take at the right time.

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Starting today, try tapping into the incredible power of your subconscious mind.Start with just one goal or idea, and practice it continually until you succeed in achieving that goal. Make it a game and have fun with it! The more lightly you hold it, the easier it will be to achieve. By doing so, you will move from the “positive thinking” of the hopeful person to the “positive knowing” of the totally successful person.

Hit reply and let me know what you’re creating!

To your success!

Featured photo credit: use-your-brain-markgraf via mrg.bz

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