Advertising

Want To Nail The Toughest Interview Like A Pro? You Need To Master This STAR Approach

Advertising
Want To Nail The Toughest Interview Like A Pro? You Need To Master This STAR Approach

When interviewing candidates for work, modern-day employers tend to favor competency-based questions that encourage individuals to draw on their personal experience. In fact, if you look at the top interview questions often posed by HR representatives,[1] the vast majority require candidates to highlight practical experience through their answers.

While these questions are generally feared by interviewees, the answers that they prompt are extremely detailed in their nature and make a positive impact on employers. It therefore makes sense that you should respond to all questions with competency-based answers when possible, as this provides the best demonstration of your skills and suitability as a candidate for work.

Advertising

The STAR and CAR Approaches: How to Respond to Interview Questions

One of the main challenges associated with interviews is responding effectively to employer questions, particularly those that are not competency-based and do not prompt respondents to actively draw on their experience. After all, while competency-based questions usually start by asking you to recall a specific time when you had to overcome a business challenge, those that are more general in their nature are often presented as hypothetical situations, which have no basis in reality.

The variable ways in which these questions are phrased has a direct impact on how interviewees respond, which is why you should develop a strategic approach that enables you to answer all queries as though they are competency-based. Below, we will discuss the STAR and CAR approaches, [2] which create a clear thought process that can direct and inform your answers.

Advertising

The STAR and CAR Approaches: How Do They Work?

These approaches are extremely similar in their nature, but let’s start by looking at the STAR strategy for answering interview questions. This is an anacronym for Situation, Task, Action and Result, and it provides a generic structure for any question that a potential employer will ask you. Let’s assume that you are asked about a time when you have overcome a major obstacle in your life and the approach that you took to achieve your aims, and you wanted to respond by talking about problems you incurred while completing your dissertation at University.

Using the STAR approach, you would first set the scene by describing the scenario and creating a context for your answer (in this instance this would mean relaying the specific year of study and your subject of interest). You would then go on to present the challenges that you encountered while completing the dissertation, before describing the direct actions that you took to over come these. The last part is arguably the most important, as this shares the positive results of your efforts and completes a narrative that employers can engage with.

Advertising

As you can see, this is a breathtakingly simple approach that can be used to answer almost any interview question, and the same can be said for the slightly more concise CAR approach. This translates into Context, Action and Result, and it is almost identical to the STAR strategy with the exception that it negates the need to describe the scenario and the challenge separately. This approach is ideal in instances when you need to go into greater detail while describing the actions that you took to overcome the challenge, as it enables you to answer the question in a quick but efficient manner.

How to Make the STAR and CAR Approaches Work for You

If this approach is to work for you, it is important to keep a couple of points in mind. The first is to ensure that you capitalise on its simplicity, as this ensures that you can apply it to any conceivable interview question and deliver structured and impactful answers. We would also recommend practicing the approach outside of an interview scenario, applying it to various, non-competency based questions that are likely to be asked by employers. It is also wise to adhere to one of the STAR or CAR approaches, as while they may be similar it is important to avoid confusion and maintain a clear, open mind.

Advertising

If you follow these ideals, the STAR and CAR techniques can help you to deliver seamless and coherent answers that have a positive impact on employers. Make no mistake; the structure and guidance offered by these approaches can prove invaluable, so we would definitely recommend trying these when attending interviews.

Reference

More by this author

The One Strategy to Achieve Your Goals With Minimal Effort 6 Ways To Wake Up Early Without Feeling Tired 10 Reasons A Long-Distance Relationship Will Work 12 iPhone 6 Tricks You Probably Don’t Know But Should We Are Often Confused Empathy With Sympathy but What’s The Difference Actually?

Trending in Career Advice

1 The Lifehack Show: Standing Out in Today’s Job Market with Dr. Julia Ivy 2 Clueless On Your Career? Sabbatical vs. Career Break 3 10 Essential Career Change Questions To Ask Yourself This Year 4 10 Job Search Tools Every Jobseekers Need To Know About 5 If You Have This Key Behavior, You’ll Be More Successful Than 90% Of People

Read Next

Advertising
Advertising

Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

Advertising
Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

Advertising

I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

Advertising

As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

Advertising

1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

Advertising

As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

Read Next