Cultures are not built, they are created.
Reread that quote. A culture, whether it be something as large as your entire organization, or as small as your team, is a complex whole that is created organically through the manifestation and implementation of consistent behaviors, actions, and practices. When a new person joins an already established work culture, they can read the employee manual to get a sense of what the team is about, but what really resonates are the actions of their team members in their daily tasks.
Regardless of the industry you are in, the foundations for creating a great culture within your organization and team are always the same. Through these behaviors and actions, we can set the base for a great culture to emerge.Advertising
Who do we want to be?
In the case of a startup company, the founding members have the best purview of who they want to be and where they want to go. If you are starting a new team or taking over an existing one, you need to first take a step back and determine who you want to be, what will define you and your team, and what you see as the implementation of your guiding principles to achieve that goal. In its simplest form, this can be a set of tenets laid out on everyone’s desk that drive people’s actions, or a few keywords that reinforce those values. Whichever form it takes, remember that it must be clear. If you can’t articulate it in 30 seconds, how do you expect someone to understand it and follow it?
If people are constantly asking for clarification, then you need to clean it up and simplify it.
In any team, there will always be failures and successes – whether it be for the team itself or an individual who made a mistake. A cornerstone of any great team culture is to ensure that when failures happen, they are treated the same as successes – what did we do wrong, how can we learn from this, what do we do next – those are the approaches to failure that breed trust within a team.Advertising
If every failure is harped upon and made an example of, then you’ll never get to see the benefits of empowerment, determination, and passion that shine through in those toughest moments. It must be emphasized that in these scenarios, trust goes both ways – just as you need to trust those on your team when they fail, you too should be trusted by your team when you fail and make mistakes.
It’s not always easy, but when that commitment to knowing that everyone is working towards the same goal and possibly stumbling along the way to get there, the commitment to achieve is further emboldened.
From knowing who we are and trusting one another, a sense of empathy starts to emerge where we know the success of the team is not tied to individual performance, but instead to that of the team. When this is understood, as a team, we work harder to listen more and talk less, understand someone’s weaknesses and identify where we can help, and give respect to those around us. New team members often bear the brunt when a lack of empathy is in place with words such as, “I’ve already explained it enough times, what’s taking so long to understand it?” when really what should be said is, “what can I do to help you wrap your head around this or understand what to do next?”.Advertising
Empathy as a part of culture forges the bonds for our final piece of building a great culture. Empathy really comes into play in our feedback channels to one another. A great team culture needs to have a proper feedback mechanism in place where team members feel open to receiving critical feedback on their performance. Providing it at the same time and knowing the feedback given and received is for the benefit of the team and not hidden agendas.
Capacity for Growth
A good culture works on what you are doing today, grinding through tasks, checking off boxes, while looking like superstars. A great team looks to the future, what is coming down the pipe next, what should be thought about, what factors are going to affect us, and how we hit that challenge coming down the road. When a team is built for the capacity of growth, they are not looking for quick wins and pyrrhic victories, instead, they are focused on long-term growth, development, and sustainability. It’s when all the other elements to a great culture are in place that we can truly consider the capacity for growth. When a project goes badly based on a new approach, the team doesn’t assign blame, they learn from the mistake and move forward, not returning to the status quo, while staying committed to growing and trying something new.
While looking at each piece of a team culture, one might assume that you could have three pieces of a foundation and skip the one that doesn’t affect you today. But this would be a failure as all pieces must work together in unison, bound by an unflinching desire to create something that can withstand the good times as well as the bad without the team feeling the effects one way over the other.Advertising
You can’t build a culture, but you can create one.
Featured photo credit: VIKTOR HANACEK via picjumbo.com
Last Updated on August 25, 2021
Why Personal Branding Is Important to Your Career
As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.
Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.
According to Celinne Da Costa:
“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”
A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.
Table of Contents
What Is Your Personal Brand?
“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive
Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.
Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.
I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.
A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.
Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.
Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.
Your Personal Brand Is Essential for Your Career Success
In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.
According to Castrillon,
“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”
The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.
As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”
In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:
“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”
When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.
The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.
Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.
The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.
5 Key Steps to Creating Your Personal Brand
These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.
1. Set Your Personal Goals
What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.
2. Create Your Unique Value Proposition
Create your unique value proposition by asking yourself these four questions:
- What are your personality features? What benefit do you offer people?
- Who are you and why do people enjoy working with you?
- What do you do and what do people want you to do for them? How do you solve their problems?
- What makes you different from others like you?
The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.
3. Write Your Professional Story
Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.
4. Determine Which Platforms Will Support Your Personal Brand
Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.
5. Become Recognized for Sharing Your Knowledge and Expertise
A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.
The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.
Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.
As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.
Other People’s Stories
Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))
Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.
Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,
“your story is what you have, what you will always have. It is something to own.”
So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.
Featured photo credit: Austin Distel via unsplash.com