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Live Like a Freelancer, Charge Like a Business

Live Like a Freelancer, Charge Like a Business

Freedom! Independence! Coffee! These are the promises of a freelance life, and it’s a wonderful image. As I branched out from corporate life (got fired…again) I embraced the freelance ethos of not letting the man get me down, living life on my terms and working from coffee shops with a superior smirk at the ready, should some office bound hack come my way.

The problem is, freelancing isn’t all it’s cracked up to be. I found that while I liked the idea – and still do – I’m just not suited to it; I needed to find a way to get the best of freelancing, while taking the best things from corporate life – consistent income, the resources of others, the flexibility to work beyond the structures of an intermediary or freelancing site – without the gross parts that make me want to spit bile. I wanted to freelance while behaving like a business.

So I made a list of the things I wanted and didn’t want. I had to accept that some basics came with having a business, like budgets and product offerings beyond, “I do writing,” but there were clear lines in the sand – I would not work in an office, be restricted to office hours, or work with anyone who took themselves too seriously.

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Here’s the most important of those rules, adapted over time.

1. Act Like a Business

The perception of being a business of substance is important. Probably not to you, but your prospects like to feel comfortable engaging you, they want to sense there is more accountability than your promise.

  •  Invest in a website – you’re not as good at WordPress as you think (unless you’re a WP designer).
  • Find some good marketing automation software. Combine MailChimp with a marketing stack – Hubspot, Hootsuite, Sprout Social and Buffer are all good places to start. Spend some time creating a social calendar and a way to collect leads from your website.
  • Get an accounting system with invoicing capability – I use Xero, Quickbooks is awesome, but there are heaps of options out there.
  • Get a logo. I spent ages on this and eventually I just found a font I liked. Check out www.knighttime.com.au, for my mindbogglingly simple creation.
  • Get business cards. I hate business cards; they seem so dated in the digital age, but go to Moo.com and spend hours creating.

2. Charge Like a Business

Freelancers sell on price, and (good) businesses sell on value. When I started ‘being’ a business, I had to put up my prices for new clients – because businesses charge more. This was good news, both for my clients and I, because there was increased accountability from me, and realistically, I was (and am) still charging below market rates. That’s cool because I have overheads so low I could bump my face on them, and businesses are far less price sensitive than freelancers.

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I’ll talk more about packaging in a later blog, but in the meantime define at least two offerings that you can charge for, either on an extended project basis or as a monthly commitment. If this is intimidated, do what I do – use it as a guarantee.

“If you don’t like our work, just stop – there’s no commitment.” It’s a powerful statement, because it increases accountability again, and it’s true. The best guarantees are crystal clear with no positioning and offer genuine peace of mind.

3. Tack On Offerings

One of the most frustrating parts of being a freelance writer was when I had to leave money on the table. “Can you do web design? I need this blog to look awesome.” “Do you know Photoshop?” “Can you create my logo?” Every time I had to shake my head and walk away, knowing that I’d likely opened the door to another freelancer who would gladly claim to be a writer despite their lack of, you know, writing experience.

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Now, I have a little group of loyal peeps who I’ve tested and used on heaps of engagements. They understand that when they deal with a client, they’re my team member and should act as such. Why would they do this? Because I get them paid! I don’t clip the ticket too much, treat them fairly, remember they’re not your employees, and make sure the offering is still compelling for the client. Boom! More freelancers, doing their freelance thang.

4. Don’t Spend Money On Pointless Junk

Things are going well! Don’t listen to anyone who says you should move into a shared space – that’s called a library or a park. Don’t for goodness sake hire staff, even on a casual basis. Don’t upgrade the car (yet) and don’t think you’ve got the whole thing sorted. The strength of freelancing is adaptability – you can be fluid according to market conditions and adapt your offering, marketing, structure or…well, anything if needs be.

I mentioned my low cost base – that’s advantageous, not only from an adaptability point of view, but also for authenticity’s sake. You see, I don’t care about the Mercedes, the big office or the bottles of champagne…and that brings me to the most important point.

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5. Define What You Want, and Do That Fearlessly

I want to sit on the beach, in a park, or wherever with the sun on my face, and a skateboard, headphones, and coffee not too far away. I passionately want to create works that matter to my clients. I like working hard, but on my own terms.

None of these things may resonate with you, and that’s fine. Define your vision, and force it into life by being an epic freelancer, who runs their own business. Begin with the right mindset and the right clients, freelancers and supporters will show up.

Featured photo credit: Camille Kimberley via Unsplash via unsplash.com

More by this author

Rhys Knight

Head of Content at www.knight.global

Hacking Your Beliefs Can Change Your Life Reprogram Your Brain, Change Your Life Want To Be Authentic? Speak To Your Inner Child How To Write Content That Matters 3 Steps to Being Fearless, Epic & Free In 2017

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Last Updated on June 29, 2020

How Does Setting Goals Lead to Success?

How Does Setting Goals Lead to Success?

As well as being the founder of Lifehack, I also help people on a one-to-one basis through life coaching.

I’ve been doing this for more than 10 years now and have helped hundreds of clients reevaluate their lives and turn inertia into progress and failure into success.

A common theme I’ve noticed with many of my clients is that they don’t have any definite goals to aim towards.

This has always surprised me, as goal setting is frequently recommended by self-improvement gurus, performance coaches, and business leaders. It’s also something that I learned at university and have implemented successfully in my life ever since.

If you’re similar to the majority of my life coaching clients and you don’t have any definite goals to aim for, then you’re missing out on what is probably the most powerful personal success technique on the planet.

The good news is—you’ve come to the right place for help with this.

In this article, I’ll explain exactly what goal-setting is and how you can put it into action in your life. As you’ll discover, it’s a key that can open many doors for you.

An Introduction to Goal Setting

Goals can be big, small, short-term, long-term, essential, or desirable. But they all share one thing: They will give you something to aim for.

This is important. As just like a ship without a destination, if you have no goals, you’ll end drifting aimlessly.

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Goals give you purpose. They also give you drive and enthusiasm. In other words—they make you feel alive!

If you’ve never spent time setting goals before, then here’s what I recommend you to do:

  1. Take some time to evaluate all areas of your life (health, career, family, etc.).
  2. Determine which of these areas need a boost.
  3. Think of ways in which to achieve this (for example, if you want to boost your health, you could eat less and exercise more).
  4. Set some definite goals that you would like to achieve.
  5. Write down these goals, including the date you want to accomplish them by.

Now, before you get started on the above, I want to make one thing clear: Goals are not wishful thinking!

By this, I mean that while your goals should be ambitious, they shouldn’t be unrealistic or verging into fantasy land.

For example, wanting to be promoted at work would be a realistic goal while wanting to be President of the United States might not be. (Of course, feel free to prove me wrong!)

If you’re new to the world of goal setting, then I’d recommend you start with easy-to-achieve goals. These could be things such as eating a healthy breakfast, walking more, taking regular breaks from your screen, and sleeping early.

These simple goals might take you a month or so to achieve, including making the daily practices a habit.

Once you’ve successfully accomplished these goals, you’ll find your self-confidence grows, and you’ll be ready to set yourself some bigger goals.

Here are a few examples that you might want to choose or adapt to your personal circumstances:

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  • Run a marathon
  • Buy a new car
  • Learn a new language
  • Travel around the world
  • Change career
  • Retire early
  • Write a book

I’m sure you can think of many more things that you would like to achieve. As the famous Shakespeare line neatly states: “The world is your oyster!”

Now, the trick with big goals (as I’ll show in an example shortly) is to break them down into small, bite-sized chunks. This means you’ll have a big end goal, with smaller goals (sometimes referred to as objectives) helping you to gradually achieve your main aim.

When you do this, you’ll make big goals more achievable. Plus, you’ll have an easy way to track how far along the road to your goal you are at any given point in time.

Let’s see this in action…

Going from an Idea to a Global Success

Everything starts with an idea.

And there appears to be no shortage of good ideas in the world. But there is a shortage of people willing to put these ideas into action!

This is the essential step that will move you from being a dreamer to an achiever.

Back in 2005, when I first had the idea for Lifehack, I really only considered it to be a platform to record some of my productivity and self-improvement techniques. I’d developed these during my time at university and as a Software Engineer at Redhat.

However, based on the number of views and positive feedback I received on the first few articles, I quickly realized that Lifehack had the potential to be a popular and successful website—a site that could help transform the lives of people from all across the world.

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It was at that point that I decided to set some goals in place for Lifehack.

The way I did this was to set specific targets for different areas of the business:

  1. Number of articles published
  2. Amount of time spent writing and promoting the articles
  3. Number of new readers
  4. Number of new email subscribers
  5. Revenue generated from ads

For each of the above, I set weekly, monthly, and yearly targets. These targets were realistic but were also ambitious. In addition, I wrote down the necessary steps to take to achieve each target within the specified time frame.

This goal setting had a powerful impact on my motivation and energy levels. Because I could clearly see what needed to be done to achieve each goal, I found a purpose to my tasks that made them exciting to complete. Each small target achieved took me closer to accomplishing the bigger goals.

For example, my initial goals for writing articles were for just five a week, which equated to 20 per month and just over 100 per year. However, as I dedicated more and more time to Lifehack, I found I was able to exceed my initial goals.

This led me to increase the numbers. Of course, there’s a limit to how many articles one person can write. So when the readership began to exponentially increase, I started to hire other writers to help me out with the site’s content.

From my initial goal of just over 100 articles per year, I’ve used goal setting to help Lifehack publish more than 35,000 articles to date. This is now the largest collection of original self-development articles in the world.

And in terms of readership—this has skyrocketed from a few dozen in 2005 to several million in 2020.

And of course, I have many new goals for Lifehack, including expanding our range of online courses.

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My original goal has always remained the same though: To change people’s lives for the better.

Goal Setting Can Transform Your Life

If you haven’t yet experienced the incredible power of goal setting, then now’s the time to get started.

Build a definite picture of what you want to accomplish, break it down into small, achievable steps, and then start taking action!

You’ll be able to change all areas of your life using this method, including boosting your health, improving your relationships, and transforming your career. You may also want to use goal setting to start a new hobby or plot a path to a prosperous and peaceful retirement.

So please don’t wait for success to drop in your lap (which it is highly unlikely to do). Instead, decide on exactly what you want, then make a plan to get it. This is the secret to lifelong success.

Legendary motivational speaker and author Paul J. Meyer said it well:

“Goal setting is the most important aspect of all improvement and personal development plans. It is the key to all fulfillment and achievement.”

Final Thoughts

Now, let me leave you with five questions that will help you think about your future:

  1. What would you like to be doing in 3, 5, and 7 years?
  2. What things make you happiest?
  3. How can you share your knowledge and experience?
  4. Who can help you achieve your goals?
  5. What would you like to be your legacy?

Take plenty of time to think about these questions. When the answers come, you’ll be able to start building a picture of how you’d like your life to be—and what goals you need to set to make this picture a reality.

More Tips on Setting Goals

Featured photo credit: Jealous Weekends via unsplash.com

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