Advertising
Advertising

Live Like a Freelancer, Charge Like a Business

Live Like a Freelancer, Charge Like a Business

Freedom! Independence! Coffee! These are the promises of a freelance life, and it’s a wonderful image. As I branched out from corporate life (got fired…again) I embraced the freelance ethos of not letting the man get me down, living life on my terms and working from coffee shops with a superior smirk at the ready, should some office bound hack come my way.

The problem is, freelancing isn’t all it’s cracked up to be. I found that while I liked the idea – and still do – I’m just not suited to it; I needed to find a way to get the best of freelancing, while taking the best things from corporate life – consistent income, the resources of others, the flexibility to work beyond the structures of an intermediary or freelancing site – without the gross parts that make me want to spit bile. I wanted to freelance while behaving like a business.

So I made a list of the things I wanted and didn’t want. I had to accept that some basics came with having a business, like budgets and product offerings beyond, “I do writing,” but there were clear lines in the sand – I would not work in an office, be restricted to office hours, or work with anyone who took themselves too seriously.

Advertising

Here’s the most important of those rules, adapted over time.

1. Act Like a Business

The perception of being a business of substance is important. Probably not to you, but your prospects like to feel comfortable engaging you, they want to sense there is more accountability than your promise.

  •  Invest in a website – you’re not as good at WordPress as you think (unless you’re a WP designer).
  • Find some good marketing automation software. Combine MailChimp with a marketing stack – Hubspot, Hootsuite, Sprout Social and Buffer are all good places to start. Spend some time creating a social calendar and a way to collect leads from your website.
  • Get an accounting system with invoicing capability – I use Xero, Quickbooks is awesome, but there are heaps of options out there.
  • Get a logo. I spent ages on this and eventually I just found a font I liked. Check out www.knighttime.com.au, for my mindbogglingly simple creation.
  • Get business cards. I hate business cards; they seem so dated in the digital age, but go to Moo.com and spend hours creating.

2. Charge Like a Business

Freelancers sell on price, and (good) businesses sell on value. When I started ‘being’ a business, I had to put up my prices for new clients – because businesses charge more. This was good news, both for my clients and I, because there was increased accountability from me, and realistically, I was (and am) still charging below market rates. That’s cool because I have overheads so low I could bump my face on them, and businesses are far less price sensitive than freelancers.

Advertising

I’ll talk more about packaging in a later blog, but in the meantime define at least two offerings that you can charge for, either on an extended project basis or as a monthly commitment. If this is intimidated, do what I do – use it as a guarantee.

“If you don’t like our work, just stop – there’s no commitment.” It’s a powerful statement, because it increases accountability again, and it’s true. The best guarantees are crystal clear with no positioning and offer genuine peace of mind.

3. Tack On Offerings

One of the most frustrating parts of being a freelance writer was when I had to leave money on the table. “Can you do web design? I need this blog to look awesome.” “Do you know Photoshop?” “Can you create my logo?” Every time I had to shake my head and walk away, knowing that I’d likely opened the door to another freelancer who would gladly claim to be a writer despite their lack of, you know, writing experience.

Advertising

Now, I have a little group of loyal peeps who I’ve tested and used on heaps of engagements. They understand that when they deal with a client, they’re my team member and should act as such. Why would they do this? Because I get them paid! I don’t clip the ticket too much, treat them fairly, remember they’re not your employees, and make sure the offering is still compelling for the client. Boom! More freelancers, doing their freelance thang.

4. Don’t Spend Money On Pointless Junk

Things are going well! Don’t listen to anyone who says you should move into a shared space – that’s called a library or a park. Don’t for goodness sake hire staff, even on a casual basis. Don’t upgrade the car (yet) and don’t think you’ve got the whole thing sorted. The strength of freelancing is adaptability – you can be fluid according to market conditions and adapt your offering, marketing, structure or…well, anything if needs be.

I mentioned my low cost base – that’s advantageous, not only from an adaptability point of view, but also for authenticity’s sake. You see, I don’t care about the Mercedes, the big office or the bottles of champagne…and that brings me to the most important point.

Advertising

5. Define What You Want, and Do That Fearlessly

I want to sit on the beach, in a park, or wherever with the sun on my face, and a skateboard, headphones, and coffee not too far away. I passionately want to create works that matter to my clients. I like working hard, but on my own terms.

None of these things may resonate with you, and that’s fine. Define your vision, and force it into life by being an epic freelancer, who runs their own business. Begin with the right mindset and the right clients, freelancers and supporters will show up.

Featured photo credit: Camille Kimberley via Unsplash via unsplash.com

More by this author

Rhys Knight

Head of Content at www.knight.global

Hacking Your Beliefs Can Change Your Life Reprogram Your Brain, Change Your Life Want To Be Authentic? Speak To Your Inner Child How To Write Content That Matters 3 Steps to Being Fearless, Epic & Free In 2017

Trending in Productivity

1 There Is More to Life Than  ____________ 2 10 Steps For Success: Applying The Power Of Your Subconscious Mind 3 How to Lead a Team More Effectively and Be a True Leader at Work 4 How to Live up to Your Full Potential and Succeed in Life 5 How to Find Your Blind Spots in Life and Turn Them Into Strengths

Read Next

Advertising
Advertising

Last Updated on December 13, 2018

There Is More to Life Than  ____________

There Is More to Life Than  ____________

I decided to leave the title of this article open ended, because I’d like you to fill in what words best fit that blank. We’re all unique individuals from different walks of life, and in different stages of life; so, that sentence will have a different meaning for each of us.

If you’re a busy working professional, why are you working in the job that you have now?

Is it because it’s something you’re passionate about and brings you a lot of satisfaction? Or, is it because you studied that in college and just found a job that hired you for those skills? Perhaps it’s because of the money that you’re earning, or know you can earn down the line?

What if you’re about to retire? You’ve got, say, 2 to 3 more years before you hit your ‘deadline’ for retiring. Have you done all that you’ve wanted to do in the past 30-40 years? Any unfulfilled goals or dreams? Are you happy with the outcome of your life to date, all the decisions and/or risks that you’ve made thus far?

I’m sure many of us started working after college in hopes of earning a good living–to be financially stable and able to afford the ability to experience and do things that we love. We start establishing a career, and with time, tick off boxes on our bucket or ambition list. As you look back on the last couple of years, just how much of your time has been spent doing things that you enjoy and love–the things that give you a great sense of fulfillment and meaning?

Have you become a slave to the economy, a slave to your work, or a slave to your kids? Or have you found a balance between work and pleasure?

When is Enough Ever Enough?

Sadly, many of us live to work.

Realists would argue that if you truly want to work to live, you still need the finances to back that up. No money no talk. That is how the world runs today. So if you don’t earn or make enough dough, it’s hard to truly enjoy life; it’s hard to be happy without money.

So, in this quest to provide just that, many of us end up spending our whole lives pursuing wealth and a life of status and material wants. But, is it ever enough? Is there such a thing as having too much money? And, at what expense?

Advertising

Many wealthy entrepreneurs, millionaires and even billionaires have come to agree that money doesn’t bring you all the happiness in the world. It’s good to have, but it doesn’t truly satisfy all desires. There comes a point where you would have ‘had it all’ and still feel a sense of emptiness: an empty void that needs to be filled, not with money or material possessions.

So the question is then, what more is there to life if not for financial stability, status or material possessions?

How do we make work a part of life instead of having it consume our life entirely? Perhaps we need to go back to look at the word life itself.

What is Your Purpose in Life?

What is the nature of life? What does life mean to you? Is there a purpose?

If we seek jobs, all we will find are jobs. But if we have a sense of purpose in how we are productive; if we seek a calling, then we will find more than a job. We will find our contribution to humanity and we will find more to life. Would you agree?

Research has shown that having purpose and meaning in life increases overall well-being and life satisfaction, improves mental and physical health, enhances resiliency, enhances self-esteem, and decreases the chances of depression. So it should be noted that to be happy in life isn’t always enough, because happiness is a surge of emotions that does not last. Instead, it’s more important to find and have meaning in life.

Meaning is not only about transcending the self, but also about transcending the present moment. While happiness is an emotion felt in the here and now, it ultimately fades away, just as all emotions do; positive affect and feelings of pleasure are fleeting. The amount of time people report feeling good or bad correlates with happiness, but not at all with meaning.

Have You Been Going on a Wild Goose Chase?

Ironically, the single-minded pursuit of happiness is leaving people less happy. “It is the very pursuit of happiness, that thwarts happiness”, according to Viktor Frankl, a famous Austrian Neurologist and Holocaust survivor. Going back to the common example of pursuing riches in order to be happy is exactly what makes many so unhappy.

So again, look at the statement “There is more to life than ______.”

Advertising

Have you answered it meaningfully? If you’ve read on this far, and are now wondering how to take that first step to figuring out what your true purpose is in life, fret not; I’m here to help you reframe your mind and actions, so that you can embark on a journey of finding true meaning to your life.

Everything that you can do and accomplish in life are bounded by 7 Cornerstone Skills. These are the true essentials needed to achieve excellence. They’ll put you on a path that gives great meaning and satisfaction in life. And, the best thing of all? They already exist in each of us. We just don’t always make the most of it, or sometimes we aren’t even aware of the power that each of these skills have to help us in life.

On it’s own, each skill is unique and can help you through different stages of life, or problems. But as a whole set, these 7 Cornerstone Skills will give you full transformation over any situation. No matter what phase of life you’re in, what you’re striving to achieve, or what feel you’re lacking, your pursuit of meaning in life will be much faster when you’re able to make use of not one, not two, but all 7 Cornerstone Skills.

The 7 Cornerstone Skills

So let me give you a glimpse into what these 7 Cornerstone skills are.

Creativity

Creativity empowers you to find unique solutions to problems, and see things in ways that you least expect.

It goes beyond the artistic impressions and aesthetics, and is a crucial building block of change.

Learning

Without Learning, you will not be able to advance and progress in life. Yet, there are many of us who always fall behind not because they don’t have the intellectual ability, but because they don’t know how to learn effectively.

Memory

And then we have Memory, one of the most vital components, because without that you have nothing to fall back on, nothing to gain from all the learning or experiences that you’re exposed to on this earth.

And with an ever increasing amount of information available, how can you store up as much knowledge as you can without overloading?

Advertising

Focus

And with any and everything that you do, a certain amount of Focus is always given.

Whether it’s the career ladder that you’ve been climbing, or the responsibility of being a parent, Focus is a flow that allows you to push towards the progress that you’re striving for.

Without focus, we find ourselves lost, demotivated and stuck in a rut.

Motivation

Many of us aren’t happy in life or with our jobs and responsibilities because we lack Motivation, and an overarching purpose as I already mentioned earlier. Motivation helps drive you forward, and gives you the focus achieve your purpose.

Habits

If you realize, every new day that comes is filled with routines. Whether it’s getting ready for work in the morning, putting your kids to bed in the evening, or setting aside time during the weekends for family time and activities, it all happens as a result of habits that you’ve built over time.

Therefore Habits dictate a big part of your life. Pursuing happiness, money or meaning all have a dependency on your habits. If you find yourself being controlled by bad or negative habits, it’s more likely to hinder you from being productive and reaching those goals.

Time

This also ends up leading to bad use of Time, or poor time management.

You might feel like you haven’t built a stable career yet because you lack proper time management. You find yourself spending a lot of time being busy, yet producing little outcomes.

Or certain habits might be consuming time that you can be using for other more productive tasks.

Advertising

Perhaps you’re on your way to retirement, and feel like it’s too late to find new meaning to your life. There’s not much time left to embark on a new journey again.

Are You Ready to Live Your Best Life?

The simple fact is, that if you can sharpen these 7 Cornerstone skills, you will realize that finding meaning in life, or reaching the goals and ambitions that you’ve set out for yourself, no matter what stage of life you’re in, is very attainable.

There is no magical method to having life figured out. The skills have always been there since day 1, you just need to know how to use it to the best of your advantage.

And I’m here to show you just how you can do that. Lifehack is all about equipping you with the best and most effective ways to increase your productivity, motivation and focus to achieve true Purpose in life, in as little time as possible.

Embark on a transformational journey with us as we show you how to learn and improve your 7 Cornerstone Skills so that you’ll come out a new person, ready to either pursue your existing goals at a much quicker rate, or to find new goals to pursue without being limited by time, age or responsibilities.

If you’ve been wanting a change, or been stuck in a rut for a while now, here is your chance to get started on pushing towards progress again.

Anyone can transform, anyone can change. Are you ready to live your best life? Click here to start your journey!

 

Featured photo credit: Caroline Hernandez via unsplash.com

Read Next