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Live Like a Freelancer, Charge Like a Business

Live Like a Freelancer, Charge Like a Business

Freedom! Independence! Coffee! These are the promises of a freelance life, and it’s a wonderful image. As I branched out from corporate life (got fired…again) I embraced the freelance ethos of not letting the man get me down, living life on my terms and working from coffee shops with a superior smirk at the ready, should some office bound hack come my way.

The problem is, freelancing isn’t all it’s cracked up to be. I found that while I liked the idea – and still do – I’m just not suited to it; I needed to find a way to get the best of freelancing, while taking the best things from corporate life – consistent income, the resources of others, the flexibility to work beyond the structures of an intermediary or freelancing site – without the gross parts that make me want to spit bile. I wanted to freelance while behaving like a business.

So I made a list of the things I wanted and didn’t want. I had to accept that some basics came with having a business, like budgets and product offerings beyond, “I do writing,” but there were clear lines in the sand – I would not work in an office, be restricted to office hours, or work with anyone who took themselves too seriously.

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Here’s the most important of those rules, adapted over time.

1. Act Like a Business

The perception of being a business of substance is important. Probably not to you, but your prospects like to feel comfortable engaging you, they want to sense there is more accountability than your promise.

  •  Invest in a website – you’re not as good at WordPress as you think (unless you’re a WP designer).
  • Find some good marketing automation software. Combine MailChimp with a marketing stack – Hubspot, Hootsuite, Sprout Social and Buffer are all good places to start. Spend some time creating a social calendar and a way to collect leads from your website.
  • Get an accounting system with invoicing capability – I use Xero, Quickbooks is awesome, but there are heaps of options out there.
  • Get a logo. I spent ages on this and eventually I just found a font I liked. Check out www.knighttime.com.au, for my mindbogglingly simple creation.
  • Get business cards. I hate business cards; they seem so dated in the digital age, but go to Moo.com and spend hours creating.

2. Charge Like a Business

Freelancers sell on price, and (good) businesses sell on value. When I started ‘being’ a business, I had to put up my prices for new clients – because businesses charge more. This was good news, both for my clients and I, because there was increased accountability from me, and realistically, I was (and am) still charging below market rates. That’s cool because I have overheads so low I could bump my face on them, and businesses are far less price sensitive than freelancers.

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I’ll talk more about packaging in a later blog, but in the meantime define at least two offerings that you can charge for, either on an extended project basis or as a monthly commitment. If this is intimidated, do what I do – use it as a guarantee.

“If you don’t like our work, just stop – there’s no commitment.” It’s a powerful statement, because it increases accountability again, and it’s true. The best guarantees are crystal clear with no positioning and offer genuine peace of mind.

3. Tack On Offerings

One of the most frustrating parts of being a freelance writer was when I had to leave money on the table. “Can you do web design? I need this blog to look awesome.” “Do you know Photoshop?” “Can you create my logo?” Every time I had to shake my head and walk away, knowing that I’d likely opened the door to another freelancer who would gladly claim to be a writer despite their lack of, you know, writing experience.

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Now, I have a little group of loyal peeps who I’ve tested and used on heaps of engagements. They understand that when they deal with a client, they’re my team member and should act as such. Why would they do this? Because I get them paid! I don’t clip the ticket too much, treat them fairly, remember they’re not your employees, and make sure the offering is still compelling for the client. Boom! More freelancers, doing their freelance thang.

4. Don’t Spend Money On Pointless Junk

Things are going well! Don’t listen to anyone who says you should move into a shared space – that’s called a library or a park. Don’t for goodness sake hire staff, even on a casual basis. Don’t upgrade the car (yet) and don’t think you’ve got the whole thing sorted. The strength of freelancing is adaptability – you can be fluid according to market conditions and adapt your offering, marketing, structure or…well, anything if needs be.

I mentioned my low cost base – that’s advantageous, not only from an adaptability point of view, but also for authenticity’s sake. You see, I don’t care about the Mercedes, the big office or the bottles of champagne…and that brings me to the most important point.

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5. Define What You Want, and Do That Fearlessly

I want to sit on the beach, in a park, or wherever with the sun on my face, and a skateboard, headphones, and coffee not too far away. I passionately want to create works that matter to my clients. I like working hard, but on my own terms.

None of these things may resonate with you, and that’s fine. Define your vision, and force it into life by being an epic freelancer, who runs their own business. Begin with the right mindset and the right clients, freelancers and supporters will show up.

Featured photo credit: Camille Kimberley via Unsplash via unsplash.com

More by this author

Rhys Knight

Head of Content at www.knight.global

Hacking Your Beliefs Can Change Your Life Reprogram Your Brain, Change Your Life Want To Be Authentic? Speak To Your Inner Child How To Write Content That Matters 3 Steps to Being Fearless, Epic & Free In 2017

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Last Updated on October 22, 2018

Do You Have to Give Everything Up to Get a Fresh Start?

Do You Have to Give Everything Up to Get a Fresh Start?

There is a common belief that when you want to embark or start on something new, whether it be a project, a hobby, a job or some big life change, a certain sacrifice must be made. “Out with the old, and in with the new” as they say. It’s almost as if we’re not capable of handling more than what we already have unless we let go of something. But is that really always the case?

When I was young, I took up violin lessons. I enjoyed playing the violin, but when I saw a friend playing the guitar, I got interested in that and wanted to start playing the guitar. My parents however, insisted that I continue with violin lessons and felt I should give my full attention to one instrument, rather than a few; they didn’t believe in being a Jack of all trades. And so sadly, I never got to take up guitar lessons.

Afraid of Giving it Up?

Have you found yourself in a similar circumstance? Perhaps you’re at a crossroad right now, and you’re trying to decide on whether to stay on in your current job, or move on to something completely different.

You’re not truly doing something you love or are passionate about, and so you want to make that change… but it’s a risky plunge.

You’re going to have to sacrifice everything that you’ve worked for over the years. You’re going to have to say goodbye to that big salary, the benefits that comes with the job, and you’re going to have to adjust to the changes.

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Thinking of all that is already detering you from stepping out to take that plunge, isn’t it?

Or maybe you have many responsibilities in life and little time for yourself. You have a spouse and children to take care of, maybe you’ve even got aging parents to think of.

At work, you’ve got subordinates waiting on you for advice. As a leader, you have to manage the team. You’ve got conference calls in different time zones to take, business trips to make, decisions to execute.

You have a lot on your plate, and you wish you could just set aside some time to enjoy the pleasures in life. Golf more, take the kids out more, go on vacations more.

Sure, if you wanted all that time, you could take on a lower paying job that would require less of your time. But that would mean a big pay cut and less comfort in your life. If not, you’ll just have to wait till retirement.

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Play It Safe and Regret It Later

In these situations, it usually feels like an all or nothing approach. And, it then becomes the ‘smart’ thing to just ignore the challenge and stay put. Unless you’re overly confident that things are going to work out, or that you have a back up plan in place, most people never truly dare to take on new opportunities after a certain age or stage in life for fear of losing out, falling behind or having to give up whatever it is that they’ve already accomplished thus far.

But this is also where many individuals end up feeling regret much later on in life, perhaps as they approach retirement and have a sense of unfulfillment. There is an emptiness or a lack that they start feeling because they never answered their ‘calling’ or satisfied their heart’s desires. You may end up feeling short changed and unhappy with how things have turned out.

Most people end up feeling more bitter over the regrets of not having done or tried something, rather than in the mistakes they made when they tried something. It’s always the ‘what ifs’ that will go on to haunt you.

No Sacrifice Needed!

The good news is, you don’t actually have to make such a big sacrifice when it comes to change! You can carry on with your existing way of life, your job or your responsibilities while changing or doing something new.

It’s really not that hard because everything that you do in life, whether it’s your career, relationships or even health, are driven by 7 Cornerstone Skills. These are 7 qualities that if you have them, can make you excel at anything. And we already have most, if not all, of these 7 Cornerstone Skills; we just don’t always know how to use them to the best of our abilities.

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Unfortunately, some of us may not even know the importance of these Cornerstone Skills, and how just sharpening one skill can significantly improve the wellbeing of your life.

If you’re that busy professional with far too much on your plate, thinking there’s nothing you can do to lighten the weight so that you can breathe a little and have time to enjoy life, then think again.

Because I can show you some proven techniques that will improve your Focus significantly, and the way you manage your Time. You’ll end up investing in more time, than spending time unnecessarily, thus giving you the ability to enjoy some of that time for yourself.

By learning to Learn again, you’ll be able to grasp knowledge a lot quicker, allowing you to manage your responsibilities in a smart manner.

These are just 3 of the 7 Cornerstone Skills that I’ve mentioned. By harnessing the potential of all 7, you will realize that if you truly want to achieve a certain goal or ambition, you need not worry about having to trade off a certain aspect of your life.  Instead, you’ll be able to work around things, or improve things even faster because of the skills that you’ve now enhanced from understanding how these 7 Cornerstone Skills work together.

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Making a life improvement, career switch or new goal pursuit can easily happen without risky trade-offs once you know how to harness your Cornerstone Skills into your existing life.

Ready to learn more about the 7 Cornerstone Skills and find out why they’re so important? Subscribe to our newsletter today and begin making that change you’ve been wanting to, without sacrifices!

Featured photo credit: Martha Dominguez de Gouveia via unsplash.com

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