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I Made $1000 From a Single Blog Post, So Can You

I Made $1000 From a Single Blog Post, So Can You

I used to write books on programming and Web development. You know those big ones, like doorstops? Then I found out that the only difference between writing published books and blogging is the amount of money you make.

And here’s the thing; blogging pays more. Much more.

I decided that writing a freely available blog that anyone could access without paying a cent for was a much better way to help people learn about the technical challenges of starting an online business and creating a website. Especially since it paid me, as an individual, more.

Ok sure; the total revenue generated by the books was probably more than I earn from the blog. But as the author, you only get paid 15 -20 % of the net profit from book sales, so the real money goes to someone else. Getting 100% of the revenue from your own blog is much better than taking 15% of the net revenue of a published book. Any day.

Don’t believe me?

The $1000 blog post

Here’s a snapshot that I took a while back, of the earnings made from Google ads on a single blog post about home business ideas, over the course of 3 months:

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Blog post earnings

    The earning for that 3-month period comes to a touch over $260. Looked at another way, this post earned just over $1000 for that year; and that’s only on Google Ads.

    That’s not really the end of the story either. There are plenty of other ways to make money from an article this.

    Don’t stop earning

    Readers might decide, after browsing the ideas on that page, to start their own business. They’re going to need a lot more information to help them get started. Where there’s a demand for information there’s an opportunity to create great content to meet that demand (and that means more revenue from more ads shown on more pages).

    But we can do more than show ads to this type of reader.

    In order to start their own business, they will likely need a number of paid products and services (like Web hosting, website builders, domain registration, accounting, payments, tax, planning, software, office products, etc). I can’t provide these personally, but I can review and compare the best ones to recommend to my readers and earn additional income from affiliate links.

    Affiliate links aren’t the only way to make money from your web pages either. There are lots of options. The most common are:

    1. eCommerce sales
    2. Paid advertising
    3. Sponsorship

    Depending on the type of content you’re sharing there will probably be scope to do one or more of any of these methods of revenue generation. The trick is,

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    Ensure your content is always valuable and relevant for the reader and the revenue will follow.

    Let’s assume that someone reading our list of ten ideas has been inspired to start their own business. They might decide to draw up their own business plan. Naturally, I want to help them do this because it means that I can keep them engaged, giving me more opportunities to earn.

    I researched and created a popular free business plan template for online startups. But while offering a free template is great for the reader, it’s not ideal for making money.

    What to do?

    Fortunately, there are some great business plan services available that offer professional, standards compliant business plan builders that I can recommend to readers at the same time.

    Look closely (at the two red download links in the screenshot below), not only is there a free download there’s a link for people who want a truly professional, top of the range, easy to make, standards compliant beauty of a business plan:

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    Affiliate link generating revenue

      In other words, I do exactly what is promised (and what the reader expects) by offering a great free business plan template on that page. At the same time, I also offer a bit of extra value in the form of an industry leading service that people might prefer.

      I get paid a small affiliate commission for any customers that make a purchase, and here’s the conversion report from the last week in August:

      Affiliate earnings revenue report

        That’s $40 more than I would have derived from advertising alone. Not to mention that I was able to create another useful piece of content that ties in nicely with the business ideas article. By offering a related piece of content that would be directly relevant to readers of one article, I’ve also created an additional source of revenue for the blog.

        A blog makes money by weaving together highly useful and interesting pieces of content that relate to each other in such a way as to “funnel” readers towards a conversion point.

        Keep growing

        If you do a good enough job, those readers will genuinely find your content helpful and come back time and time again to get the information they need. Each time they do, there is a quantifiable average amount of money they generate for your blog.

        Over time, organic traffic and readership (i.e. email lists, social media followers, RSS subscribers, etc) build up and the amount of money you can earn grows and becomes more stable and sustainable.

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        Other benefits also start accruing. The more popular your blog becomes the more likely it is to capture high rankings in Google search results and this can lead to plenty more income.

        Do a search on Google for “online startup business plan” and you should see my free template post at the top of the results (but under all the paid ads). Ranking well in search results gives your blog posts the ability to reach new audiences, impress them with your mad skills, and make cash.

        Sure, it takes time. Absolutely, you need to have something useful to share. Of course, you need to present it in an engaging and exciting way. Undeniably, it takes time and practice to get right.

        But can you actually make money?

        Without a doubt.

        Featured photo credit: Thomas Hawk via flickr.com

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        Last Updated on July 18, 2019

        How to Sharpen Your Transferable Skills For a Swift Career Switch

        How to Sharpen Your Transferable Skills For a Swift Career Switch

        Most people grow up with dreams to go to college and graduate with high-paying job offers waiting for them the week after graduation. Others may favor non-traditional career paths. But the desire is the same: to find a job we love where compensation is commensurate with experience.

        However, plans change. For instance, what started out as a dream to be a surgeon is cut short by a nasty injury and you’re debating how to transition into a new role. Or you might be facing being let go from your current employer and are anxious about “options out there.”

        Whatever the case may be, switching careers can be intentional or unintentional. What matters is that you’re well-prepared, and the only way to do so is to learn new skills — hone in on your transferable skills.

        Why Hone in on Your Transferable Skills?

        There are several reasons you need to develop these skills if you want to go far in life and your career. In a nutshell, honing in your your transferable skills can lead to:

        Better Job Offers

        Continuous assessment and improvement of your skills widens the pool of job offers for you to make selections from. You’re no longer tethered to one industry as you’re able to lead your career by design, not by default.

        People with transferable skills on a resume also open up opportunities for more potential employers.

        Increase in Pay and More Responsibilities

        You’ve heard the saying “with great power come great responsibility.” In your case, transferable skills make you more marketable to employers which could lead to pay raises.

        Although this isn’t an automatic process– you have to be proactive about what you want in the marketplace, there is a chance that these pay raises will come with change in titles and roles.

        A Shot at Entrepreneurship

        Yes, changing career paths also includes the possibility of working for yourself. With these skills and work experience, you could live anywhere in the world and design a life and career you want.

        We’ve talked about why you need to strengthen your transferable skills but what are some these skills, and how can you work on them?

        13 Tips to Sharpen Your Transferable Skills

        1. Update Your Resume

        You might be surprised to know this but yes, updating your resume is a skill. The very first thing you should do while thinking about switching careers is to highlight attributes that make you very desirable candidate to employers.

        Think about your volunteer experiences, freelance projects, and school projects. Although they might seem insignificant, they demonstrate your ability to deliver results that several companies are looking for.

        While you might have held several positions since college, switching careers will require you to have a different type of resume.

        There are three different types of resumes: functional, chronological, and a combination resume. However, if you are looking to switch careers you’ll want to have a functional resume. A functional resume is strengths-based that emphasizes skills that are transferable rather than a collection of dates and job titles.

        2. Brush up on Your Communication Skills

        Every attempt to get ahead in business and in life starts with the need to communicate effectively. Whether it is interpersonal, intercultural, or multi-generational, the ability to be seen and heard while respecting the boundaries of work relationship matters.

        That’s why it’s one of the top skills you need to master. Strong communication skills allows you to effectively tailor your messages to specific audiences, which will make you a stronger asset to any organization.

        To hone this skill:

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        Pay attention to your listening skills. To communicate effectively, you need to first learn how to understand others.

        Your ability to decode overt and implied messages, no matter how nuanced they are, is key to knowing how to foster deep relationships with others.

        This article can also give you effective ways to enhance your communication skills:

        How to Master Effective Communication Skills at Work and Home

        3. Learn Technical (or Business) Writing

        Another form of communication, writing, is a skill that can take you anywhere.

        Companies communicate a lot through written memos, emails, newsletters, and other audio-visual means. But at the crux of this all is someone or some people who are tasked with translating the organization’s vision into statements anyone can understand.

        To hone this skill:

        Consider taking some free or paid classes online. You can accomplish this through several community colleges or online platforms like Lynda, Udemy or edX .

        4. Practice Public Speaking and Presentation Skills

        No matter how intelligent you are, no one will take you seriously if you’re unable to pull off a decent level of persuasion through presentation skills.

        Most presentation can be done through either electronic devices or require your physical presence. Your chosen career may require you to be in front of several hundreds of people or you could be charged with developing materials for presentation.

        To hone this skill:

        Volunteer to lead projects that give you some responsibility for putting together presentations.

        Also, try taking courses that will improve your public speaking skills if you feel lacking.

        These tips on public speaking would be helpful too:

        The Ultimate Public Speaking Tips to Hook and Impress Any Audience

        5. Get Comfortable with Identifying Problems and Solutions

        Every organization has got its problems no matter how greener the grass is on the other side.

        How to hone this skill:

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        Practice being resourceful.

        Do you know where to find every company policy on the intranet in less than five minutes?

        Think about a time you noticed some inefficiency at work and proposed a solution. Think about instances where you lent your voice to a cause which resulted in improved processes for your department.

        No matter how small or inadequate you might feel, you’ve got some problem-solving skills that some organizations want.

        If you look for more ways to improve your problem solving skills, take a look at this article:

        6 Effective Ways to Enhance Your Problem Solving Skills

        6. Recognize Your Team-Building Ability

        Your ability to smoothly switch careers also depends on how well you can energize your team, especially if you’re aiming for a leadership role. Unfortunately, team-building usually isn’t something you learn on the job in most careers unless you hold a managerial position.

        The good thing is that you possibly know one or two things about team-building. Think back to moments in college when you had group projects with colleagues and had to work with 3 to 4 other strangers for months. Were you able to get past your differences and disagreements to focus on the uniqueness of everyone at the table?

        Making a career switch might require that you work with multidisciplinary teams whether you have a deep knowledge of what the other team does or not. I can easily think of doctors, nurses, physical therapists, and social workers working closely to achieve the goals in a patient’s care plan.

        How to hone this skill:

        Look for collaborative projects and team building activities that excite you and challenge yourself with new possibilities.

        Try some of these tactics to keep your team motivated as well:

        17 Proven Tactics for Motivating Employees and Building a Stronger Team

        7. Lean into Your Leadership Skills

        Although similar to the previous point, leadership skills extend far beyond building teams, managing time sheets and correcting behavior.

        What I’m referring to here is your ability to develop a vision, believe in it, and inspire buy-in from everyone involved. This isn’t about knowing how to run a particular machine; it’s about how to lead a team of people with various backgrounds, experiences, and ideas of how things should be done.

        How to hone this skill:

        Although more complex than the rest, it all starts with an introspective look into your strengths and weaknesses. Then get a mentor or a coach who can bring out your leadership qualities so you can operate from a place of strength.

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        Learn more about the effective leadership types here:

        5 Types of Leadership that Help You Build a High Performance Team

        8. Improve Your Analytical Skills

        Are you good at taking large amount of data and interpreting them? Your skills could come in handy.

        Organizations are looking for people to make sense of the data around them, explain how it affects profitability, and make projections based on it. Best of all? You don’t need to be an accountant to be analytical.

        How to hone this skill:

        Try taking data interpretation classes online or at a community college. Learning Microsoft Excel or Access is also a plus. If you’re ambitious enough, you could consider getting additional certifications to up the ante.

        Take a look at these ways to help sharpen your analytical skills:

        What Are Analytical Skills and How to Strengthen Them For Success

        9. Don’t Discount Your Time Management and Prioritization Skills

        How good are you when it comes to deciding how important tasks are, organizing schedules, and coordinating plans?

        Should you be willing, there is a market waiting for you out there. Organizations and busy executives are always looking for talented individuals to outsource these tasks to.

        How to hone this skill:

        Although not everyone possesses secretarial superpowers, you can improve this skill by focusing on taking huge tasks and breaking them into smaller goals or steps in order to achieve a bigger goal.

        Here, you can learn to prioritize to achieve more:

        The Ultimate Guide to Prioritizing Your Work And Life

        10. Embrace Your Creative and Critical Thinking Side

        Although it’s often believed that creativity is for the arts and right-brained people, I believe everyone is capable of being creative. In fact, most organizations recognize creativity as a vehicle that will drive successful inventions in the future.

        How to hone this skill:

        Try doing something fun. As simple as this sounds, you’d be surprised to learn how much. In fact, behavioral and learning scientist, Marily Oppezzo, says taking a walk might be all you need to get your creative juices flowing.[1]

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        Anyone can be creative, you just need the right way to train your brain:

        What Is Creativity? We All Have It, and Need It

        11. Don’t Stop Learning Tech Knowledge and Skills

        Being tech-savvy is a huge plus. If you have an affinity with computers, software applications and are abreast of technological improvements, it is a transferable skill that is worth highlighting.

        You don’t have to be a young college graduate with silicon valley dreams to work

        How to hone this skill:

        All you need is the determination and the readiness to learn. This article will give you some ideas on the types of skills to learn:

        How to Improve Your Computer Skills to Get Ahead in Your Career

        12. Build Networks and Relationships

        You aren’t free from networking. Not at the moment. With your goal to switch to a different career, your networking skills will come in handy.

        Fortunately for you, networking doesn’t have to be so hard.

        How to hone this skill:

        Attend conferences and job fairs. Chances are you already have people in your network you can move you closer to your dream career.

        To enhance your networking skills, take these steps:

        How to Network So You’ll Get Way Ahead in Your Professional Life

        Final Thoughts

        Although there are several people with the same qualification and degree(s) you possess, what ultimately determines hireability comes down to a myriad of things such as culture fit, how teachable you are, cultural sensitivity, inter-generational awareness, and your ability to navigate uncertainty.

        You have a chance to stand out by letting your dream companies know how these soft skills make you an invaluable asset, and how saying ‘YES’ to you is a win-win for both parties.

        Happy career switching!

        More Resources About Career Advancement

        Featured photo credit: Unsplash via unsplash.com

        Reference

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