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I Made $1000 From a Single Blog Post, So Can You

I Made $1000 From a Single Blog Post, So Can You

I used to write books on programming and Web development. You know those big ones, like doorstops? Then I found out that the only difference between writing published books and blogging is the amount of money you make.

And here’s the thing; blogging pays more. Much more.

I decided that writing a freely available blog that anyone could access without paying a cent for was a much better way to help people learn about the technical challenges of starting an online business and creating a website. Especially since it paid me, as an individual, more.

Ok sure; the total revenue generated by the books was probably more than I earn from the blog. But as the author, you only get paid 15 -20 % of the net profit from book sales, so the real money goes to someone else. Getting 100% of the revenue from your own blog is much better than taking 15% of the net revenue of a published book. Any day.

Don’t believe me?

The $1000 blog post

Here’s a snapshot that I took a while back, of the earnings made from Google ads on a single blog post about home business ideas, over the course of 3 months:

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Blog post earnings

    The earning for that 3-month period comes to a touch over $260. Looked at another way, this post earned just over $1000 for that year; and that’s only on Google Ads.

    That’s not really the end of the story either. There are plenty of other ways to make money from an article this.

    Don’t stop earning

    Readers might decide, after browsing the ideas on that page, to start their own business. They’re going to need a lot more information to help them get started. Where there’s a demand for information there’s an opportunity to create great content to meet that demand (and that means more revenue from more ads shown on more pages).

    But we can do more than show ads to this type of reader.

    In order to start their own business, they will likely need a number of paid products and services (like Web hosting, website builders, domain registration, accounting, payments, tax, planning, software, office products, etc). I can’t provide these personally, but I can review and compare the best ones to recommend to my readers and earn additional income from affiliate links.

    Affiliate links aren’t the only way to make money from your web pages either. There are lots of options. The most common are:

    1. eCommerce sales
    2. Paid advertising
    3. Sponsorship

    Depending on the type of content you’re sharing there will probably be scope to do one or more of any of these methods of revenue generation. The trick is,

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    Ensure your content is always valuable and relevant for the reader and the revenue will follow.

    Let’s assume that someone reading our list of ten ideas has been inspired to start their own business. They might decide to draw up their own business plan. Naturally, I want to help them do this because it means that I can keep them engaged, giving me more opportunities to earn.

    I researched and created a popular free business plan template for online startups. But while offering a free template is great for the reader, it’s not ideal for making money.

    What to do?

    Fortunately, there are some great business plan services available that offer professional, standards compliant business plan builders that I can recommend to readers at the same time.

    Look closely (at the two red download links in the screenshot below), not only is there a free download there’s a link for people who want a truly professional, top of the range, easy to make, standards compliant beauty of a business plan:

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    Affiliate link generating revenue

      In other words, I do exactly what is promised (and what the reader expects) by offering a great free business plan template on that page. At the same time, I also offer a bit of extra value in the form of an industry leading service that people might prefer.

      I get paid a small affiliate commission for any customers that make a purchase, and here’s the conversion report from the last week in August:

      Affiliate earnings revenue report

        That’s $40 more than I would have derived from advertising alone. Not to mention that I was able to create another useful piece of content that ties in nicely with the business ideas article. By offering a related piece of content that would be directly relevant to readers of one article, I’ve also created an additional source of revenue for the blog.

        A blog makes money by weaving together highly useful and interesting pieces of content that relate to each other in such a way as to “funnel” readers towards a conversion point.

        Keep growing

        If you do a good enough job, those readers will genuinely find your content helpful and come back time and time again to get the information they need. Each time they do, there is a quantifiable average amount of money they generate for your blog.

        Over time, organic traffic and readership (i.e. email lists, social media followers, RSS subscribers, etc) build up and the amount of money you can earn grows and becomes more stable and sustainable.

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        Other benefits also start accruing. The more popular your blog becomes the more likely it is to capture high rankings in Google search results and this can lead to plenty more income.

        Do a search on Google for “online startup business plan” and you should see my free template post at the top of the results (but under all the paid ads). Ranking well in search results gives your blog posts the ability to reach new audiences, impress them with your mad skills, and make cash.

        Sure, it takes time. Absolutely, you need to have something useful to share. Of course, you need to present it in an engaging and exciting way. Undeniably, it takes time and practice to get right.

        But can you actually make money?

        Without a doubt.

        Featured photo credit: Thomas Hawk via flickr.com

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        Published on September 18, 2018

        17 Proven Tactics for Motivating Employees and Building a Stronger Team

        17 Proven Tactics for Motivating Employees and Building a Stronger Team

        Have there been instances when you noted a drop in your team’s productivity or observed a behavioral change in someone who used to be an excellent performer?

        Before you blame the team for not being motivated enough or worse still, choose to ignore these warning signs, look inwards and ask yourself if YOU are doing enough to keep your team motivated in the first place.

        Motivating employees is extremely crucial. As the leader of the pack, it is your responsibility to ensure each and every member of your team feels valued, driven and motivated.

        After all, you cannot expect a bunch of disengaged and demotivated people to deliver results and grow your business, can you?

        Here are 17 surefire tactics for motivating your employees and building a productive team:

        1. Show your appreciation

        In the whole race to achieve external business goals, leaders often forget to value their most important assets — their employees.

        The least you can do to boost performance and morale is to appreciate your employees, recognize their efforts and give them credit when it is due.

        Whether it’s sending a personalized note, recognizing achievements publicly during team huddles or even rewarding top performers at the end of every month, you will be surprised to see how these small acts of appreciation can go a long way.

        2. Communicate effectively

        Effective communication can do wonders in motivating employees. Who is a strong communicator? Someone who knows what they are talking about and are able to convey their message accurately.

        Communication is a lot more than just language and talking. Factors such as eye contact, active listening, hand gestures and postures also say a lot about a person’s communication skills.

        3. Be open to dialogue

        Gone are the days when leading through fear and putting on the tough, distant leader act would work.

        New age leadership is all about instilling trust by being accessible and encouraging discussions. Your team needs to feel comfortable speaking to you and you need to set the tone for such a camaraderie.

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        In spite of having a busy schedule, you can still show you care through simple, effective acts.

        For instance, having an open door policy, showing genuine interest while interacting with your employees or even greeting your team members helps breaking barriers and projects you as an accessible leader.

        4. Provide constructive criticism

        Giving negative feedback is always tricky — you don’t want to hurt feelings nor do you want the feedback to be taken lightly.

        So, what do you do? The idea is to offer criticism such that it inspires change and delivers results.

        Firstly, take criticism behind closed doors because nothing breaks self esteem the way calling out employees in public does.

        Have a one-on-one discussion with the concerned person and make your feedback very specific. Be clear about your expectations and offer guidance on how they can improve.

        Most importantly, give them the chance to explain their side of the story too instead of jumping to conclusions.

        5. Conduct one-on-ones

        Yes, you conduct weekly meetings with the team but how well do you know them on a personal level?

        While you may think this isn’t an important practice to follow, it is one of the best ways to engage with your employees and identify what drives them.

        Conduct a one-one-one session every month and use it to understand how your employees are doing and if they are facing any roadblocks.

        More than reviewing performances, consider this as a relationship building tool to ensure you are aligned with your team and are working towards a shared, common goal.

        6. Build training programs

        In this ever-changing business landscape, it is important to ensure your employees are updated with the latest, relevant skills that can help boost productivity and performance.

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        From imparting technical and soft skills to offering mentoring programs – investing in training and development significantly helps in motivating employees and keeps the learning going.

        While conducting training programs, remember to keep them engaging and interactive. They need to ultimately drive value and reinforce learnings.

        7. Offer growth opportunities

        Every employee envisions a different career path for themselves and demotivation strikes the day they feel they have reached stagnation. As a leader, you need to first be aligned with their goals and offer ample growth opportunities that constantly keeps them engaged and motivated.

        Growth opportunities go beyond just financial growth. While money is a huge driving factor, what makes most people tick is making progress in the company and going up the career ladder.

        Being faced with new challenges and responsibilities lets them push the envelope and broaden their knowledge and skills.

        8. Reward them

        Go beyond verbal recognition and reward employees for their notable work. You can start an incentive program and reward top performers. This ensures increased productivity and brings out the best in them.

        If you don’t have enough budgets for that, you can also reward top performers with movie tickets, a paid vacation or something as simple as giving them the option to work from home.

        Rewarding employees promotes healthy competition and motivates them while meeting business goals.

        9. Encourage team outings

        Employee motivation also stems from how connected the team is. Invest time in team building because a team that works collaboratively is likely to deliver better results.

        From bowling nights to hosting team dinners – team outings are a great way to get to know each other and bond. Assign someone from your team to be in charge of organizing these monthly outings and make sure you join them too!

        10. Involve them

        Involve your employees in decision making because when they are involved, they feel more valued and part of a larger cause.

        Seek your team’s opinion and encourage healthy debates within the team. This boosts employee morale and challenges them to work harder as they know they are in a position to make an impact and will be taken seriously.

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        11. Set meaningful goals

        In the beginning of the financial year, make sure you sit down with each employee to set meaningful and realistic goals. The goal-setting conversation is an extremely crucial one and needs to be a two-way street.

        Whether your employee feels burdened or doesn’t feel inspired enough by the assigned goals – this is the time to come to a consensus and assign goals derived from business objectives that foster individual development while keeping in mind their strengths and weaknesses.

        12. Empower them

        You cannot expect employees to be motivated for long if you micro manage the team and do all the talking.

        Trust your employees and empower them to take decisions. Mistakes will happen but that is the only way they will learn.

        Be open to discussions, delegate effectively, set your expectations and give your team the freedom to do it their way.

        13. Deal with conflict

        A conducive work environment is one wherein there is open communication and trust, but every once in a while, you do encounter people in the team who indulge in office politics and spread negativity.

        How much ever fulfilled an employee feels with their work, gossiping co-workers are bound to ruin it for them. Workplace gossip if not tackled hampers productivity and soils working relations.

        As a responsible leader, you need to maintain a conducive work environment and act as a mediator in such cases. Don’t be the leader who is locked up in his/her cabin and is unaware of what is brewing within the team.

        14. Implement a flexible work culture

        Flexible work cultures are a growing trend and are here to stay.

        Whether it is offering flexible working hours or allowing employees to work from home once in a month – a flexible work culture promotes work-life balance and aids in employee satisfaction.

        It shows that the management is sensitive to employees’ schedules and is thereby highly appreciated.

        15. Host engaging activities

        All work and no play makes Jack a dull boy and we cannot agree more! So, why not devote one day of the week to employee engagement activities?

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        From hosting baking competitions to introducing wellness programs in the office – let your team have some fun beyond work. This keeps the environment engaging, light-hearted and interesting, giving them all the more reason to look forward to coming to work.

        16. Maintain a positive work space

        Your employees spend more than half their day at work and in order to keep them energized and motivated, it is important to maintain a positive and inspiring work space.

        Have a recreation center where employees can unwind after a hard day’s work, offer free snacks and beverages and invest in an open office design that promotes socializing and conversations.

        These are simple yet effective ways to create a space your employees will love coming to.

        17. Avoid discrimination

        Any kind of discrimination, be it due to age, gender, religion or race hugely impacts employee motivation and performance.

        In order to avoid such cases, you must lay down rules against discrimination and take strict action against accused employees. Lead by example and make sure no one in the team is a victim of bias and discrimination.

        The bottom line

        Don’t underestimate the power of motivating employees. Understand that the more engaged and motivated they are, the better their performance will be.

        It is also a good idea to send out a survey and get feedback from your employees on the company culture, work environment and their motivation levels.

        This will help you be more aligned with their expectations and further improve your efforts in building a stronger, engaged team.

        Featured photo credit: Unsplash via unsplash.com

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