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I Made $1000 From a Single Blog Post, So Can You

I Made $1000 From a Single Blog Post, So Can You
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I used to write books on programming and Web development. You know those big ones, like doorstops? Then I found out that the only difference between writing published books and blogging is the amount of money you make.

And here’s the thing; blogging pays more. Much more.

I decided that writing a freely available blog that anyone could access without paying a cent for was a much better way to help people learn about the technical challenges of starting an online business and creating a website. Especially since it paid me, as an individual, more.

Ok sure; the total revenue generated by the books was probably more than I earn from the blog. But as the author, you only get paid 15 -20 % of the net profit from book sales, so the real money goes to someone else. Getting 100% of the revenue from your own blog is much better than taking 15% of the net revenue of a published book. Any day.

Don’t believe me?

The $1000 blog post

Here’s a snapshot that I took a while back, of the earnings made from Google ads on a single blog post about home business ideas, over the course of 3 months:

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Blog post earnings

    The earning for that 3-month period comes to a touch over $260. Looked at another way, this post earned just over $1000 for that year; and that’s only on Google Ads.

    That’s not really the end of the story either. There are plenty of other ways to make money from an article this.

    Don’t stop earning

    Readers might decide, after browsing the ideas on that page, to start their own business. They’re going to need a lot more information to help them get started. Where there’s a demand for information there’s an opportunity to create great content to meet that demand (and that means more revenue from more ads shown on more pages).

    But we can do more than show ads to this type of reader.

    In order to start their own business, they will likely need a number of paid products and services (like Web hosting, website builders, domain registration, accounting, payments, tax, planning, software, office products, etc). I can’t provide these personally, but I can review and compare the best ones to recommend to my readers and earn additional income from affiliate links.

    Affiliate links aren’t the only way to make money from your web pages either. There are lots of options. The most common are:

    1. eCommerce sales
    2. Paid advertising
    3. Sponsorship

    Depending on the type of content you’re sharing there will probably be scope to do one or more of any of these methods of revenue generation. The trick is,

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    Ensure your content is always valuable and relevant for the reader and the revenue will follow.

    Let’s assume that someone reading our list of ten ideas has been inspired to start their own business. They might decide to draw up their own business plan. Naturally, I want to help them do this because it means that I can keep them engaged, giving me more opportunities to earn.

    I researched and created a popular free business plan template for online startups. But while offering a free template is great for the reader, it’s not ideal for making money.

    What to do?

    Fortunately, there are some great business plan services available that offer professional, standards compliant business plan builders that I can recommend to readers at the same time.

    Look closely (at the two red download links in the screenshot below), not only is there a free download there’s a link for people who want a truly professional, top of the range, easy to make, standards compliant beauty of a business plan:

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    Affiliate link generating revenue

      In other words, I do exactly what is promised (and what the reader expects) by offering a great free business plan template on that page. At the same time, I also offer a bit of extra value in the form of an industry leading service that people might prefer.

      I get paid a small affiliate commission for any customers that make a purchase, and here’s the conversion report from the last week in August:

      Affiliate earnings revenue report

        That’s $40 more than I would have derived from advertising alone. Not to mention that I was able to create another useful piece of content that ties in nicely with the business ideas article. By offering a related piece of content that would be directly relevant to readers of one article, I’ve also created an additional source of revenue for the blog.

        A blog makes money by weaving together highly useful and interesting pieces of content that relate to each other in such a way as to “funnel” readers towards a conversion point.

        Keep growing

        If you do a good enough job, those readers will genuinely find your content helpful and come back time and time again to get the information they need. Each time they do, there is a quantifiable average amount of money they generate for your blog.

        Over time, organic traffic and readership (i.e. email lists, social media followers, RSS subscribers, etc) build up and the amount of money you can earn grows and becomes more stable and sustainable.

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        Other benefits also start accruing. The more popular your blog becomes the more likely it is to capture high rankings in Google search results and this can lead to plenty more income.

        Do a search on Google for “online startup business plan” and you should see my free template post at the top of the results (but under all the paid ads). Ranking well in search results gives your blog posts the ability to reach new audiences, impress them with your mad skills, and make cash.

        Sure, it takes time. Absolutely, you need to have something useful to share. Of course, you need to present it in an engaging and exciting way. Undeniably, it takes time and practice to get right.

        But can you actually make money?

        Without a doubt.

        Featured photo credit: Thomas Hawk via flickr.com

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        Published on July 27, 2021

        15 Smart Video Conferencing Etiquette Tips to Follow

        15 Smart Video Conferencing Etiquette Tips to Follow
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        During the pandemic, video conferencing replaced in-person meetings and has now become the standard option for business meetings. Over the past 17 months, most workers have gotten past the video conferencing learning curve with Zoom or Microsoft Teams (or their platform of choice).

        But just as with in-person meetings, attention can wax and wane. Some say we’re just not used to staring at ourselves so much on the screen. Instead of fixating on that, try employing smart video conferencing etiquette, or you may risk indiscretions that will flag you as a slacker.

        Put the Pro in Professional

        After more than a year of fine-tuning, here are the new rules of video conferencing etiquette.

        1. Mute Your Mobile and Other Devices

        The first video conference etiquette you need to know is muting your other devices. Just as in the pre-COVID days, someone’s obnoxious ring tone blaring Taylor Swift’s newest single in the middle of a meeting is also an annoyance if it happens during a Zoom meeting and so is the inevitable fumbling to turn off the sound. Even the apologies to the group get tiresome.

        Also, when notifications are activated on the computer that you’re using for the meeting, the incoming message takes over the audio and you’ll miss out on snippets of the conversation. Be sure to eliminate this possible faux pas.

        2. Dress the Part

        While working from home, you may have fallen into the habit of slipping on your comfiest T-shirt each day. Hey, no judgments! But before you log on to your video conference, try to make an effort with your appearance.

        Depending on your company culture and the importance of your meeting, consider dressing the part of the professional whom you wish to project. It will help you feel more self-assured, and others will likely take you more seriously.

        For women, wear light make-up, put on earrings, and make sure your blouse is crisply pressed. For men, show up freshly shaved. Wearing a crisp collared shirt in a solid color will usually suffice.

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        Pro Tip: Stay away from wearing white or black, unless those colors look great on you. Consider wearing light blue or brown instead.

        3. Stage Your Workspace

        Have you noticed the backdrops of experts interviewed on news shows? Bookshelves and photographs are carefully curated, and no busy-patterned furniture or artwork is in sight.

        Take note of what appears behind you when you choose the location of your video conferences. Piles of junk mail on the table or stacks of folded laundry on the couch will convey more about your personal life than you care to share. Make sure you remove clutter from the camera’s eye, and present a tidy, orderly workspace to your colleagues, coworkers, and bosses.

        4. Put Some Thought Into Lighting and Perspective

        Be aware that in a video conference, your computer camera can actually make you look up to ten pounds heavier depending on where you sit. But you can easily drop those added pounds by moving back from the screen to diminish the wide-angle distortion.

        Frame your head on the screen by tilting the screen up or down. Also, it’s best to not place yourself in front of a window or bright light, which makes you appear in shadow. Instead, face the light source, moving it (or yourself) until you have a flattering amount of illumination. You can also purchase some small spotlights that allow you to add light as needed.

        Pro Tip: If your lights add too much redness to your skin, consider counter-balancing with a green filter.

        Remember That Half of Life Is Showing Up

        5. Arrive on Time

        In the old days of in-person meetings, it was nearly impossible to slip in late into a meeting unnoticed. In today’s video conferences, logging in late still shows poor form. Instead, strive to arrive five minutes early and get yourself settled.

        Once the meeting is underway, the host may be less attentive about late arrivals waiting to be let in. Diverting the host’s attention away from the meeting with a tardy entry request is the ultimate giveaway that you didn’t honor the schedule. If you don’t want a black mark against you, log in on time.

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        6. Turn on Your Video

        Few people like to see their face on the screen, but buck up and turn on your camera in video conferences. In most cases, it’s better to be a face on a screen than a name in a blank square. Your statements will be more memorable when other meeting attendees can see you.

        If you need to turn off the video, either because of a poor connection, some commotion in the room, or a need for a quick break, give a short explanation via the chat feature. Then, go back on video as soon as you’re able.

        Pro Tip: Keep your explanation for your departure pithy. “Sorry! Doorbell rang. Back in five” says it all. Be sure to honor what you say in chat and really do return in five minutes.

        7. Plan Ahead Before Sharing Your Screen

        Don’t be one of those people who makes everyone else wait as you click through folders in search of a document. That’s just poor video conferencing etiquette. If you know you’ll need to share a document or video on your screen, prepare by pulling it out of its folder and onto your desktop. Also, clean up the files and folders on your desktop to reduce clutter and facilitate easy access. Close other programs like chat, calendar notifications, and email. Disable pop-up notifications to ensure there’ll be no unforeseen distractions.

        Be sure to remind the host before the meeting that you’ll need them to activate the screen-sharing function. Show courtesy once you’re finished by hitting “stop share” to return to the screen with participants.

        Attend to the Pesky Details

        8. Make Sure That Meetings Remain Right-Sized

        With the easy accessibility of video conferencing, it can be tempting to extend the meeting invitation beyond the core group and include everyone peripherally involved in a project. But just as with in-person meetings, the more people involved, the more unwieldy the meeting becomes.

        Use good judgment when asking others to sit through a video conference so that you don’t needlessly take up others’ time and so that participants can be fully engaged.

        9. Remember to “Unmute” Before You Speak

        Most of us are likely able to count on one hand the number of video conferences when someone didn’t have to be reminded, “You’re on mute!” Forgetting to unmute before speaking has become one of the most common missteps in video conferencing.[1]

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        Show everyone your impeccable video-conferencing poise by managing your mute feature with flawless control.

        10. Stay on Point to Keep the Meeting Length in Check

        As with in-person meetings, an agenda with assigned time limits for discussions remains necessary to keep a meeting focused. Data shows, however, that video conferencing can actually reduce meeting time.[2] Reasons include the elimination of commuting time and the ability to screen share and annotate to keep everyone on task.

        Additionally, side conversations are virtually impossible with video conferencing now that you can no longer have back-and-forth exchanges with the person beside you.

        Pro Tip: If you’re running the meeting, let attendees know in advance the protocol for the chat feature. Is it okay for them to “chat among themselves” or not? (See point 11, as well.)

        Talking Has a Time and a Place

        11. Chat Appropriately

        Just like side conversations or texting in an in-person meeting, the use of the chat feature during a video conference can be disrespectful unless it’s directed to all participants. Hence, it’s good video conferencing etiquette to mind your use of the chat.

        At the start of the meeting, you may want to ask the host if it’s alright for participants to use the chat feature. This allows them to disable it if they choose. Used appropriately, it can be a helpful tool to clarify or amplify an earlier point once the conversation has moved on or to let the group know that you need to sign off early (and why).

        12. Use the “Raise Hand” Feature to Avoid Interruptions

        The slight lag in many video conferences can result in speaking over another person if you attempt to jump into a conversation. To avoid this awkward interruption, indicate when you have something to add to the discussion with the raise-your-hand feature that signals the host you would like to speak. This effective meeting management device makes video conferencing run more smoothly, especially with a large group, but it must be activated and monitored by the host.

        Pro Tip: For meetings of six to ten people, sometimes the old-fashioned raising of your physical hand may be the best option. But it’s up to the meeting host. Ask them what they would prefer, and follow that.

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        13. Don’t Record the Session or Take Photos Without Prior Permission

        In this case, not sharing is caring. The “sharing culture” made popular through social media has little place in video conferencing. Before recording a meeting or capturing a screenshot of the participants, always ask for consent in advance from the full roster of attendees. Knowing that a video conference will be photographed or recorded could have a bearing on what others are willing to discuss.

        Manage Yourself

        14. Minimize Distractions

        While de-activating audio and video features can keep distractions from affecting the other participants, you will need to manage noise and disruptions on your end to give your full attention to the meeting.

        Move out of high-traffic zones in your home, keep your door closed, and ask family members to be considerate.

        15. Save Snacking for Later

        Save snacking for later—or earlier. Eating while on video conference is a no-no. Munching in front of the group while close to the camera—as you are when video conferencing—subjects the participants to an up-close and (too) personal view of your food consumption process.

        However, it’s perfectly fine to sip quietly from a glass of water or cup of coffee or tea. If the meeting threatens to last for more than two hours, you may want to ask the host in advance to schedule a five-minute break at the halfway point.

        Final Thoughts

        Even though bosses are now beginning to ask workers to spend some of their workdays on-site, up to 80 percent will permit employees to work remotely at least part of the time, which means more video conferencing in your future.[3] Mastering these video conferencing etiquette tips will help you dial in—as well as dial back—your participation and demonstrate your unwavering level of engagement to the team.

        Featured photo credit: Chris Montgomery via unsplash.com

        Reference

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