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I Made $1000 From a Single Blog Post, So Can You

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I Made $1000 From a Single Blog Post, So Can You

I used to write books on programming and Web development. You know those big ones, like doorstops? Then I found out that the only difference between writing published books and blogging is the amount of money you make.

And here’s the thing; blogging pays more. Much more.

I decided that writing a freely available blog that anyone could access without paying a cent for was a much better way to help people learn about the technical challenges of starting an online business and creating a website. Especially since it paid me, as an individual, more.

Ok sure; the total revenue generated by the books was probably more than I earn from the blog. But as the author, you only get paid 15 -20 % of the net profit from book sales, so the real money goes to someone else. Getting 100% of the revenue from your own blog is much better than taking 15% of the net revenue of a published book. Any day.

Don’t believe me?

The $1000 blog post

Here’s a snapshot that I took a while back, of the earnings made from Google ads on a single blog post about home business ideas, over the course of 3 months:

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Blog post earnings

    The earning for that 3-month period comes to a touch over $260. Looked at another way, this post earned just over $1000 for that year; and that’s only on Google Ads.

    That’s not really the end of the story either. There are plenty of other ways to make money from an article this.

    Don’t stop earning

    Readers might decide, after browsing the ideas on that page, to start their own business. They’re going to need a lot more information to help them get started. Where there’s a demand for information there’s an opportunity to create great content to meet that demand (and that means more revenue from more ads shown on more pages).

    But we can do more than show ads to this type of reader.

    In order to start their own business, they will likely need a number of paid products and services (like Web hosting, website builders, domain registration, accounting, payments, tax, planning, software, office products, etc). I can’t provide these personally, but I can review and compare the best ones to recommend to my readers and earn additional income from affiliate links.

    Affiliate links aren’t the only way to make money from your web pages either. There are lots of options. The most common are:

    1. eCommerce sales
    2. Paid advertising
    3. Sponsorship

    Depending on the type of content you’re sharing there will probably be scope to do one or more of any of these methods of revenue generation. The trick is,

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    Ensure your content is always valuable and relevant for the reader and the revenue will follow.

    Let’s assume that someone reading our list of ten ideas has been inspired to start their own business. They might decide to draw up their own business plan. Naturally, I want to help them do this because it means that I can keep them engaged, giving me more opportunities to earn.

    I researched and created a popular free business plan template for online startups. But while offering a free template is great for the reader, it’s not ideal for making money.

    What to do?

    Fortunately, there are some great business plan services available that offer professional, standards compliant business plan builders that I can recommend to readers at the same time.

    Look closely (at the two red download links in the screenshot below), not only is there a free download there’s a link for people who want a truly professional, top of the range, easy to make, standards compliant beauty of a business plan:

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    Affiliate link generating revenue

      In other words, I do exactly what is promised (and what the reader expects) by offering a great free business plan template on that page. At the same time, I also offer a bit of extra value in the form of an industry leading service that people might prefer.

      I get paid a small affiliate commission for any customers that make a purchase, and here’s the conversion report from the last week in August:

      Affiliate earnings revenue report

        That’s $40 more than I would have derived from advertising alone. Not to mention that I was able to create another useful piece of content that ties in nicely with the business ideas article. By offering a related piece of content that would be directly relevant to readers of one article, I’ve also created an additional source of revenue for the blog.

        A blog makes money by weaving together highly useful and interesting pieces of content that relate to each other in such a way as to “funnel” readers towards a conversion point.

        Keep growing

        If you do a good enough job, those readers will genuinely find your content helpful and come back time and time again to get the information they need. Each time they do, there is a quantifiable average amount of money they generate for your blog.

        Over time, organic traffic and readership (i.e. email lists, social media followers, RSS subscribers, etc) build up and the amount of money you can earn grows and becomes more stable and sustainable.

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        Other benefits also start accruing. The more popular your blog becomes the more likely it is to capture high rankings in Google search results and this can lead to plenty more income.

        Do a search on Google for “online startup business plan” and you should see my free template post at the top of the results (but under all the paid ads). Ranking well in search results gives your blog posts the ability to reach new audiences, impress them with your mad skills, and make cash.

        Sure, it takes time. Absolutely, you need to have something useful to share. Of course, you need to present it in an engaging and exciting way. Undeniably, it takes time and practice to get right.

        But can you actually make money?

        Without a doubt.

        Featured photo credit: Thomas Hawk via flickr.com

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        Last Updated on August 25, 2021

        Why Personal Branding Is Important to Your Career

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        Why Personal Branding Is Important to Your Career

        As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

        Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

        According to Celinne Da Costa:[1]

        “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

        A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

        What Is Your Personal Brand?

        “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

        Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

        Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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        I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

        A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

        Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

        Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

        Your Personal Brand Is Essential for Your Career Success

        In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

        According to Castrillon,[2]

        “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

        The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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        As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

        In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

        “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

        When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

        The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

        Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

        The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

        5 Key Steps to Creating Your Personal Brand

        These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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        1. Set Your Personal Goals

        What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

        2. Create Your Unique Value Proposition

        Create your unique value proposition by asking yourself these four questions:

        1. What are your personality features? What benefit do you offer people?
        2. Who are you and why do people enjoy working with you?
        3. What do you do and what do people want you to do for them? How do you solve their problems?
        4. What makes you different from others like you?

        The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

        3. Write Your Professional Story

        Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

        4. Determine Which Platforms Will Support Your Personal Brand

        Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

        5. Become Recognized for Sharing Your Knowledge and Expertise

        A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

        The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

        Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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        As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

        Other People’s Stories

        Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

        Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

        Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

        “your story is what you have, what you will always have. It is something to own.”

        So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

        Featured photo credit: Austin Distel via unsplash.com

        Reference

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