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I Made $1000 From a Single Blog Post, So Can You

I Made $1000 From a Single Blog Post, So Can You

I used to write books on programming and Web development. You know those big ones, like doorstops? Then I found out that the only difference between writing published books and blogging is the amount of money you make.

And here’s the thing; blogging pays more. Much more.

I decided that writing a freely available blog that anyone could access without paying a cent for was a much better way to help people learn about the technical challenges of starting an online business and creating a website. Especially since it paid me, as an individual, more.

Ok sure; the total revenue generated by the books was probably more than I earn from the blog. But as the author, you only get paid 15 -20 % of the net profit from book sales, so the real money goes to someone else. Getting 100% of the revenue from your own blog is much better than taking 15% of the net revenue of a published book. Any day.

Don’t believe me?

The $1000 blog post

Here’s a snapshot that I took a while back, of the earnings made from Google ads on a single blog post about home business ideas, over the course of 3 months:

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Blog post earnings

    The earning for that 3-month period comes to a touch over $260. Looked at another way, this post earned just over $1000 for that year; and that’s only on Google Ads.

    That’s not really the end of the story either. There are plenty of other ways to make money from an article this.

    Don’t stop earning

    Readers might decide, after browsing the ideas on that page, to start their own business. They’re going to need a lot more information to help them get started. Where there’s a demand for information there’s an opportunity to create great content to meet that demand (and that means more revenue from more ads shown on more pages).

    But we can do more than show ads to this type of reader.

    In order to start their own business, they will likely need a number of paid products and services (like Web hosting, website builders, domain registration, accounting, payments, tax, planning, software, office products, etc). I can’t provide these personally, but I can review and compare the best ones to recommend to my readers and earn additional income from affiliate links.

    Affiliate links aren’t the only way to make money from your web pages either. There are lots of options. The most common are:

    1. eCommerce sales
    2. Paid advertising
    3. Sponsorship

    Depending on the type of content you’re sharing there will probably be scope to do one or more of any of these methods of revenue generation. The trick is,

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    Ensure your content is always valuable and relevant for the reader and the revenue will follow.

    Let’s assume that someone reading our list of ten ideas has been inspired to start their own business. They might decide to draw up their own business plan. Naturally, I want to help them do this because it means that I can keep them engaged, giving me more opportunities to earn.

    I researched and created a popular free business plan template for online startups. But while offering a free template is great for the reader, it’s not ideal for making money.

    What to do?

    Fortunately, there are some great business plan services available that offer professional, standards compliant business plan builders that I can recommend to readers at the same time.

    Look closely (at the two red download links in the screenshot below), not only is there a free download there’s a link for people who want a truly professional, top of the range, easy to make, standards compliant beauty of a business plan:

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    Affiliate link generating revenue

      In other words, I do exactly what is promised (and what the reader expects) by offering a great free business plan template on that page. At the same time, I also offer a bit of extra value in the form of an industry leading service that people might prefer.

      I get paid a small affiliate commission for any customers that make a purchase, and here’s the conversion report from the last week in August:

      Affiliate earnings revenue report

        That’s $40 more than I would have derived from advertising alone. Not to mention that I was able to create another useful piece of content that ties in nicely with the business ideas article. By offering a related piece of content that would be directly relevant to readers of one article, I’ve also created an additional source of revenue for the blog.

        A blog makes money by weaving together highly useful and interesting pieces of content that relate to each other in such a way as to “funnel” readers towards a conversion point.

        Keep growing

        If you do a good enough job, those readers will genuinely find your content helpful and come back time and time again to get the information they need. Each time they do, there is a quantifiable average amount of money they generate for your blog.

        Over time, organic traffic and readership (i.e. email lists, social media followers, RSS subscribers, etc) build up and the amount of money you can earn grows and becomes more stable and sustainable.

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        Other benefits also start accruing. The more popular your blog becomes the more likely it is to capture high rankings in Google search results and this can lead to plenty more income.

        Do a search on Google for “online startup business plan” and you should see my free template post at the top of the results (but under all the paid ads). Ranking well in search results gives your blog posts the ability to reach new audiences, impress them with your mad skills, and make cash.

        Sure, it takes time. Absolutely, you need to have something useful to share. Of course, you need to present it in an engaging and exciting way. Undeniably, it takes time and practice to get right.

        But can you actually make money?

        Without a doubt.

        Featured photo credit: Thomas Hawk via flickr.com

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        Published on March 20, 2019

        How to Write a Powerful Mission Statement for Your Business

        How to Write a Powerful Mission Statement for Your Business

        Have you ever felt lost in the minutia of your job?

        As a business owner, I can relate to getting bogged down in the day to day operations of my business. Things like inventory, payroll, scheduling, purchasing and employee management take up the bulk of my day.

        While these things are important and need to get done, focusing too much on the details can make you lose sight of the big picture. This is why having a good mission statement comes in handy.

        What is a Mission Statement?

        Put simply, a mission statement is an internal document that provides a clear purpose for the organization. It provides a common reference point for everyone in the organization to start from.

        In other words, after reading your company’s mission statement, managers and employees should be able to answer the question “What are company’s main objectives?” For example, Southwest Airlines mission statement reads:[1]

        “Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.”

        In this single statement, Southwest conveys the company’s goals of providing the highest level of customer service as well as providing a good working environment for their employees.

        Mission Statement VS. Vision Statement

        While the mission and vision statements are related, there are subtle but distinct differences the you should be aware of.

        First of all, a mission statement is designed primarily as an internal company document. It provides clarity and direction for managers and employees.

        While there’s nothing wrong with sharing your company’s mission statement with the outside world, its intended audience is within the company.

        While a mission statement provides a general framework for the organization, the vision statement is usually a more inspirational statement designed to motivate employees and inspire customers. Going back to Southwest Airlines, their vision statement reads:[2]

        “To become the world’s most loved, most flown, and most profitable airline.”

        This statement inspires good feeling from the customer while motivating the employees to achieve that vision.

        What Does a Good Mission Statement Look Like?

        When coming up with a mission statement, it’s important to take your time and do it right. Too often, people (especially entrepreneurs) just write down the first thing that comes to mind and they end up with worthless or (worse yet) a generic mission statement that is utterly useless.

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        Remember, a mission statement should provide a common framework for everyone in your organization.

        When writing a mission statement, you should always try to incorporate the following;

        • What we do?
        • How we do it?
        • Whom do we do it for?
        • What value are we bringing?

        Now, you can see how tempting it is to just come up with something generic that ticks off those four boxes. Something like “We provide the best widgets available online for the consumer.”

        After all, that did check off all the boxes:

        What we do? Provide widgets.

        How we do it? Online.

        Who do we do it for? The consumer.

        What value we bring? The best widgets.

        The problem with this mission statement is that it could apply to any number of companies producing the same widget. There is nothing to distinguish your company or its widgets from any of your competitors widgets.

        Compare that mission statement to this one:

        “We provide the highest quality widgets directly to the consumer at an affordable price backed up with a 100% satisfaction guarantee. If our clients aren’t 100% satisfied, we’ll make it right.”

        What’s the difference?

        Both mission statements answer all the same questions of what, how, whom and value. But in the second statement, they are differentiating their company from all other competitors by answering the question “what makes us unique”.

        Another way to read that is, “Why you should buy from us.” In this example, it’s because our widgets are of the highest quality and we stand behind them 100%.

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        You might have noticed the statement didn’t say that we sell widgets at the lowest possible price. That’s because we are emphasizing quality and satisfaction over price.

        A different company’s mission statement may emphasize selling widgets at the lowest possible price with little to no mention of a guarantee.

        Hallmarks of a Good Mission Statement

        1. Keep It Brief

        Your mission statement should be no longer than three sentences. This is not your company’s magnum opus.

        You should be able to distill the what, how, who and why questions into a succinct message.

        2. Have a Purpose

        A company’s missions statement should include the reason it even exists.

        Make clear exactly what the company does with statements like “We strive to provide our customers with …….”

        3. Include a “How”

        Take this as an opportunity to differentiate your company from its competitors.

        How do you provide a product or service that’s different or better than how your competitor provides it?

        4. Talk About the Value You Bring to the Table

        This is where you can really set yourself apart from the competition. This is the “why” customers should buy from you.

        Do you offer the lowest prices? Fastest delivery? Exceptional customer service? Whatever it is that sets you apart and gives your particular products, services or company an advantage talk about it in the mission statement.

        5. Make Sure It’s Plausible

        It’s okay to shoot for the stars just to settle for the moon, but not in a mission statement.

        Being overly ambitious will only set you and your employees up for failure, hurt morale and make you lose credibility. You will also scare away potential investors if they think that you are not being realistic in your mission statement.

        6. Make It Unique and Distinctive

        Imagine if someone who knew nothing about your business walked in and saw how it was operating, then they read your mission statement. Would they be able to recognize that mission statement was attached to that business? If not re-work it.

        7. Think Long Term

        A mission statement should be narrow enough so that it provides a common framework for the existing business, but open enough to allow for longer term goals. It should be able to grow as the business grows.

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        8. Get Feedback

        This is very important, especially from managers and employees.

        Getting their input can clarify how they currently see the company and their role within the organization. It’s also a good way to get people “on-board,” as studies show that people are more likely to go along with an idea if they feel included in the decision making process beforehand.

        9. Review Often and Revise as Necessary

        You should review the missions statement often for two reasons.

        First, as a reminder of what the essence of the company is. It’s easy to forget when you are in the day to day grind of the business.

        And two, to make sure that the mission statement is still relevant. Things change, and not everything can be anticipated at the time a mission statement was written.

        For example, if a mission statement was written before the advent of the internet, a company that use to sell things door to door now probably has a website that people order from. You should always update the mission statement to reflect these changes.

        The Value of Mission Statements: Why Go Through All of These in the First Place?

        It may seem like a lot of work just for a few sentences that describe a company, but the value of a well written mission statement should not be discounted.

        First of all, if you are an entrepreneur, crystallizing the what, how, whom and value questions will keep you focused on the core business and its values.

        If you are a manager or other employee, knowing the company’s basic tenants will help inform your interactions with both customers and colleagues alike.

        Strategic Planning

        A relevant mission statement acts as a framework for strategic planning. It provides guidance and parameters for making strategic decisions for the future of the company.

        Measuring Performance

        By having the company’s mission in a concrete form, it also allows for an objective measurement of how well the organization is meeting its stated goals at any one time.

        Management can identify strengths and weaknesses in the organization based on the criteria set forth in the mission statement and make decisions accordingly.

        Solidifying the Company’s Goals and Values for Employees

        Part of a well run organization is nurturing happy and productive employees.

        As humans, we all have an innate need for both purpose and to be part of something larger than ourselves. Providing employees with a clearly defined mission statement helps to define their role in the larger organization. Thus, fulfilling both of these needs.

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        Now I’m not saying that a mission statement can overcome low pay and poor working conditions, but with everything else being equal, it can contribute to a happier and more productive workforce.

        To Hold Management Accountable

        By creating a mission statement, a company is publicly stating its highest values and goals for the world to see. By doing so, you are inviting both the public and your employees to to scrutinize how well the company lives up to its ideals.

        So if you state that you only provide the highest quality products, and then offer something less, it’s fair for both the public and the employees to question, and even call for a change in management.

        If management doesn’t take the mission statement seriously, no one else will either; and the legitimate authority that management rely’s on will be diminished.

        To Serve as an Example

        This is the opposite side of the coin from the previous statement. If the highest levels of management are seen taking the mission statement seriously and actively managing within the framework of the statement, that attitude filters down throughout the organization.

        After all, a good employee knows what’s important to their boss and will take the steps necessary to curry favor with them.

        Finally, use the company’s mission statement as a way to define roles within the company. You can do this by giving each division in the company a copy of the mission statement and challenge the head of each division to create a mission statement for their respective departments.

        Their individual mission statements should focus on how each department fits in and ultimately contributes to the success of the company’s overall mission statement. This serves as both a clarifying and a team building exercise for all parts of the organization.

        Final Thoughts

        Developing a mission statement is too often just an after-thought, especially for entrepreneurs. We tend to prioritize things that we perceive will give us the biggest “bang for our buck.”

        Somehow, taking the time and effort to sit down and think seriously about the what, whom, how and value of our business seems like a waste of time. After all, we got in the business to make money and become successful, isn’t that all we need to know?

        That mindset will probably get you started okay, but if you find yourself having any success at all, you’ll find that there really is such a thing as growing pains.

        By putting in the time and effort to create a mission statement, you are laying the groundwork that will give you a path to follow in your growth. And isn’t building long term success what we are really after?

        More Resources About Achieving Business Success

        Featured photo credit: Fab Lentz via unsplash.com

        Reference

        [1] Southwest Airlines: About Page
        [2] Fit Small Business: 10 Vision Statement Examples To Spark Your Imagination

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