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6 Tips For Creating Your Dream Job

6 Tips For Creating Your Dream Job

We live in an information age. We are the founders of the future. We have so much information  constantly at our fingertips, and the capability to reach an amazingly immense amount of people at any time, it is no wonder that people have discovered how to utilize this capability to create innovative career opportunities.

In 2015, 45% of U.S. employees were able to work from home, and that number continues to rise. It is an ideal situation for many, whether you are a young entrepreneur or a stay-at-home mom. The flexibility is valued. From one business owner to another, here are some basic startup tips for anyone looking to begin an online business while striving to be able to work from home.

1. The Why

This is the most important aspect of any business. If you do not go into creating this business idea with a firm, objective purpose then it does not matter how much time and effort is put into the company. It will dissolve. Your team and yourself will have no direction and the company will fall to the wayside. People don’t necessarily buy the product, they buy the ‘why.’ What does your company stand for; what makes your product or service fulfilling?

2. Building & Design

Now that you have the why figured out a general business idea/plan it is time to start building. The tech industry has grown exponentially, especially in city centers like New York. Tech based startups are creating new jobs and opportunities at a rapid pace because the need is there. Everything is online now, so a business needs to be embracing things like social media, marketing, and analytics. These are all necessary platforms for a business to succeed and acquire new clients/customers, as well as monitor what is working and what is not.

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Things as simple as the time of day that something is published or shared can make or break a sale. Creating a website that is easy to navigate, showcases the product or service, creates a platform for added interaction with the customer through social media and is grounded in the analytics that will help guide future decision making.

Some of us are not artistically gifted, so creating a website that looks professional and will attract the customer we have in mind may not be doable without help. If so this will be your first real purchase, and it is extremely worth the time and money. It does not matter how good you are at what you do or how amazing your product might be, if the platform you are showcasing this on does not portray just that customers are not going be interested.

A well designed website goes a very long way. You have 5 seconds to get a user’s attention or you’ve lost them so make it count.

3. Marketing

Marketing is a process that takes time and can involve hours of research for a plan to be effective. There are so many different marketing avenues you can take, and each are more or less effective depending on the business using them. This is yet, another example of how analytics will help you navigate what works for your business. This is all trial and error.

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Just because the tech industry and online business is blossoming does not mean that it is easy. There will be failures, try, try again.

Your brand along with goods and/or services is a key feature that you will be marketing. Your online presence will work while you’re asleep, while you’re on holiday, twenty-four hours a day, seven days a week. Maintaining a solid, persistent online presence is the key ingredient to a successful branding. Once a marketing strategy is in place, advertise.

4. Advertising

Being timid when it comes to self promotion will not get you far. Promoting yourself online requires some finesse. You can easily hit the wrong note or appear arrogant if all you’re talking about is yourself, so be sure to involve others in the conversation.

Once your product/image is developed and your marketing strategy is in place, present your product or service to your audience. Social media is the most common and inexpensive route to take, but there are also so many others.

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Communicating your brand with potential customers can be done through print, radio, internet ads and even television. The price varies and the reach varies as well. Like with everything else being, aware of who your audience is through analytics and marketing will help you make the most educated decisions as well as trial and error.

Every step of the way test and measure everything. You can’t grow if you don’t change what isn’t working. If you are not faithfully testing, measuring and tracking your results then you will never know.

5. Legal and Financial Considerations

If you plan to advertise online (which you most likely are and SHOULD be), whether you’re buying ads on search engines or direct marketing through email understanding some basic rules is important.

Understanding the federal advertising laws to Internet advertising and marketing, complying with the law when developing online ads, things like CAN-SPAM that creates criminal prohibitions against those who knowingly transmit spam through others’ computers without authorization as well as help with navigating sales and eCommerce and utilizing those resources.

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Do your research on what works and what doesn’t, what is legal and what is not and what you can afford to make happen right away considering both time and cost.

6. Drive

What it all comes down to is the drive and ambition of all of those involved, the ‘why’ has to be united. Start ups lose money often before making any, so keep in mind that you won’t always be able to monetize all of your projects even though they were successful.

It may seem backwards, but if you are going into building your business, your brand, in an avenue that you find fulfilling–looking at money as a resource instead of a goal may be the best way to approach your endeavors.This “goal” creates a space that keeps the drive behind the initial reason for starting the business. The fulfillment stays the focus.

There are no foolproof books on how to build a successful online business, especially with the pace of change. The best way to learn is by doing so take the necessary steps and do. The opportunities are endless.

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Last Updated on September 10, 2018

Overcoming The Pain Of A Breakup: 3 Suggestions Based On Science

Overcoming The Pain Of A Breakup: 3 Suggestions Based On Science

We thought that the expression ‘broken heart’ was just a metaphor, but science is telling us that it is not: breakups and rejections do cause physical pain. When a group of psychologists asked research participants to look at images of their ex-partners who broke up with them, researchers found that the same brain areas that are activated by physical pain are also activated by looking at images of ex-partners. Looking at images of our ex is a painful experience, literally.[1].

Given that the effect of rejections and breakups is the same as the effect of physical pain, scientists have speculated on whether the practices that reduce physical pain could be used to reduce the emotional pain that follows from breakups and rejections. In a study on whether painkillers reduce the emotional pain caused by a breakup, researchers found that painkillers did help. Individuals who took painkillers were better able to deal with their breakup. Tamar Cohen wrote that “A simple dose of paracetamol could help ease the pain of a broken heart.”[2]

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Just like painkillers can be used to ease the pain of a broken heart, other practices that ease physical pain can also be used to ease the pain of rejections and breakups. Three of these scientifically validated practices are presented in this article.

Looking at images of loved ones

While images of ex-partners stimulate the pain neuro-circuitry in our brain, images of loved ones activate a different circuitry. Looking at images of people who care about us increases the release of oxytocin in our body. Oxytocin, or the “cuddle hormone,” is the hormone that our body relies on to induce in us a soothing feeling of tranquility, even when we are under high stress and pain.

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In fact, oxytocin was found to have a crucial role as a mother is giving birth to her baby. Despite the extreme pain that a mother has to endure during delivery, the high level of oxytocin secreted by her body transforms pain into pleasure. Mariem Melainine notes that, “Oxytocin levels are usually at their peak during delivery, which promotes a sense of euphoria in the mother and helps her develop a stronger bond with her baby.”[3]

Whenever you feel tempted to look at images of your ex-partner, log into your Facebook page and start browsing images of your loved ones. As Eva Ritvo, M.D. notes, “Facebook fools our brain into believing that loved ones surround us, which historically was essential to our survival. The human brain, because it evolved thousands of years before photography, fails on many levels to recognize the difference between pictures and people”[4]

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Exercise

Endorphins are neurotransmitters that reduce our perception of pain. When our body is high on endorphins, painful sensations are kept outside of conscious awareness. It was found that exercise causes endorphins to be secreted in the brain and as a result produce a feeling of power, as psychologist Alex Korb noted in his book: “Exercise causes your brain to release endorphins, neurotransmitters that act on your neurons like opiates (such as morphine or Vicodin) by sending a neural signal to reduce pain and provide anxiety relief.”[5] By inhibiting pain from being transmitted to our brain, exercise acts as a powerful antidote to the pain caused by rejections and breakups.

Meditation

Jon Kabat Zinn, a doctor who pioneered the use of mindfulness meditation therapy for patients with chronic pain, has argued that it is not pain itself that is harmful to our mental health, rather, it is the way we react to pain. When we react to pain with irritation, frustration, and self-pity, more pain is generated, and we enter a never ending spiral of painful thoughts and sensations.

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In order to disrupt the domino effect caused by reacting to pain with pain, Kabat Zinn and other proponents of mindfulness meditation therapy have suggested reacting to pain through nonjudgmental contemplation and acceptance. By practicing meditation on a daily basis and getting used to the habit of paying attention to the sensations generated by our body (including the painful ones and by observing these sensations nonjudgmentally and with compassion) our brain develops the habit of reacting to pain with grace and patience.

When you find yourself thinking about a recent breakup or a recent rejection, close your eyes and pay attention to the sensations produced by your body. Take deep breaths and as you are feeling the sensations produced by your body, distance yourself from them, and observe them without judgment and with compassion. If your brain starts wandering and gets distracted, gently bring back your compassionate nonjudgmental attention to your body. Try to do this exercise for one minute and gradually increase its duration.

With consistent practice, nonjudgmental acceptance will become our default reaction to breakups, rejections, and other disappointments that we experience in life. Every rejection and every breakup teaches us great lessons about relationships and about ourselves.

Featured photo credit: condesign via pixabay.com

Reference

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