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6 Tips For Creating Your Dream Job

6 Tips For Creating Your Dream Job

We live in an information age. We are the founders of the future. We have so much information  constantly at our fingertips, and the capability to reach an amazingly immense amount of people at any time, it is no wonder that people have discovered how to utilize this capability to create innovative career opportunities.

In 2015, 45% of U.S. employees were able to work from home, and that number continues to rise. It is an ideal situation for many, whether you are a young entrepreneur or a stay-at-home mom. The flexibility is valued. From one business owner to another, here are some basic startup tips for anyone looking to begin an online business while striving to be able to work from home.

1. The Why

This is the most important aspect of any business. If you do not go into creating this business idea with a firm, objective purpose then it does not matter how much time and effort is put into the company. It will dissolve. Your team and yourself will have no direction and the company will fall to the wayside. People don’t necessarily buy the product, they buy the ‘why.’ What does your company stand for; what makes your product or service fulfilling?

2. Building & Design

Now that you have the why figured out a general business idea/plan it is time to start building. The tech industry has grown exponentially, especially in city centers like New York. Tech based startups are creating new jobs and opportunities at a rapid pace because the need is there. Everything is online now, so a business needs to be embracing things like social media, marketing, and analytics. These are all necessary platforms for a business to succeed and acquire new clients/customers, as well as monitor what is working and what is not.

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Things as simple as the time of day that something is published or shared can make or break a sale. Creating a website that is easy to navigate, showcases the product or service, creates a platform for added interaction with the customer through social media and is grounded in the analytics that will help guide future decision making.

Some of us are not artistically gifted, so creating a website that looks professional and will attract the customer we have in mind may not be doable without help. If so this will be your first real purchase, and it is extremely worth the time and money. It does not matter how good you are at what you do or how amazing your product might be, if the platform you are showcasing this on does not portray just that customers are not going be interested.

A well designed website goes a very long way. You have 5 seconds to get a user’s attention or you’ve lost them so make it count.

3. Marketing

Marketing is a process that takes time and can involve hours of research for a plan to be effective. There are so many different marketing avenues you can take, and each are more or less effective depending on the business using them. This is yet, another example of how analytics will help you navigate what works for your business. This is all trial and error.

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Just because the tech industry and online business is blossoming does not mean that it is easy. There will be failures, try, try again.

Your brand along with goods and/or services is a key feature that you will be marketing. Your online presence will work while you’re asleep, while you’re on holiday, twenty-four hours a day, seven days a week. Maintaining a solid, persistent online presence is the key ingredient to a successful branding. Once a marketing strategy is in place, advertise.

4. Advertising

Being timid when it comes to self promotion will not get you far. Promoting yourself online requires some finesse. You can easily hit the wrong note or appear arrogant if all you’re talking about is yourself, so be sure to involve others in the conversation.

Once your product/image is developed and your marketing strategy is in place, present your product or service to your audience. Social media is the most common and inexpensive route to take, but there are also so many others.

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Communicating your brand with potential customers can be done through print, radio, internet ads and even television. The price varies and the reach varies as well. Like with everything else being, aware of who your audience is through analytics and marketing will help you make the most educated decisions as well as trial and error.

Every step of the way test and measure everything. You can’t grow if you don’t change what isn’t working. If you are not faithfully testing, measuring and tracking your results then you will never know.

5. Legal and Financial Considerations

If you plan to advertise online (which you most likely are and SHOULD be), whether you’re buying ads on search engines or direct marketing through email understanding some basic rules is important.

Understanding the federal advertising laws to Internet advertising and marketing, complying with the law when developing online ads, things like CAN-SPAM that creates criminal prohibitions against those who knowingly transmit spam through others’ computers without authorization as well as help with navigating sales and eCommerce and utilizing those resources.

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Do your research on what works and what doesn’t, what is legal and what is not and what you can afford to make happen right away considering both time and cost.

6. Drive

What it all comes down to is the drive and ambition of all of those involved, the ‘why’ has to be united. Start ups lose money often before making any, so keep in mind that you won’t always be able to monetize all of your projects even though they were successful.

It may seem backwards, but if you are going into building your business, your brand, in an avenue that you find fulfilling–looking at money as a resource instead of a goal may be the best way to approach your endeavors.This “goal” creates a space that keeps the drive behind the initial reason for starting the business. The fulfillment stays the focus.

There are no foolproof books on how to build a successful online business, especially with the pace of change. The best way to learn is by doing so take the necessary steps and do. The opportunities are endless.

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Last Updated on January 21, 2020

5 Proven Memorization Techniques to Make the Most of Your Memory

5 Proven Memorization Techniques to Make the Most of Your Memory

Do you forget stuff every now and then? Are you trying to enhance your memory but not sure how?

All you need is the right memorization techniques to make the most of your memory.

The human brain is fascinating. More specifically, the vast interconnections within our mind. Mendel Kaelen compares the human brain to a hill covered in snow,

“Think of the brain as a hill covered in snow, and thoughts as sleds gliding down that hill. As one sled after another goes down the hill a small number of main trails will appear in the snow. And every time a new sled goes down, it will be drawn into preexisting trails, almost like a magnet. In time it becomes more and more difficulty to glide down the hill on any other path or in a different direction.”

The intent of Kaelen’s discussion is to think of new ways to temporarily flatten the snow. Kaelen remarked,

“The deeply worn trails disappear, and suddenly the sled can go in other directions, exploring new landscapes and, literally, creating new pathways.”

The idea here is to temporarily rewire your brain, or as Michael Pollan remarked in How to Change Your Mind,

“The power to shake the snow globe, disrupting unhealthy patterns of thought and creating a space of flexibility-entropy-in which more salubrious patterns and narratives have an opportunity to coalesce as the snow slowly settles.”

So, how can we rewire our brain allowing deeply worn connections to disappear and new connections to form? The answer is quite simple. We must change the way we store information in our mind.

    Let’s examine 5 specific memorization techniques that will change the way you think and remember information.

    1. Build a Memory Palace

      What is it?

      The method of loci[1] (aka memory palace) is a method of memory enhancement using visualizations with the use of spatial memory. It uses familiar information about your environment to quickly recall information. It is a method that was discussed by Cicero in an ancient dialogue called De Oratore.

      How to use it?

      Ron White discusses in How to Memorize Fast and Easily: Build a Memory Palace, that it’s essentially a room or building that you have memorized and you use locations in the room to store data. Ron informs us,

      “You memorize locations in a room and then you later go back to those locations to retrieve the data that you want to remember.”

      Example

      An easy 5-step example, in the form of a Wiki, can be found at Artofmemory.com. Let’s examine the the steps:

      • Step 1. Choose a place that you know well. For example, your house or office.
      • Step 2. Plan the route and pick specific locations in your route. For example, your front door, bathroom kitchen, etc.
      • Step 3. Decide what you want to memorize. For example, geography, list of items, answers for a test, etc.
      • Step 4. Place one or two items, with a mental image, and place them in your memory palace. Exaggerate your images. For example, use nudity or crazy images forcing it to stick in your mind.
      • Step 5. Make the image into a mnemonic.

      You can learn more about this technique here: How to Build a Memory Palace to Remember More of Everything

      2. Mnemonic

        What is it?

        A mnemonic is a memory device that aids in retention and/or retrieval of information. Mnemonic systems are techniques consciously used to improve memory by helping us use information already stored in long-term memory to make memorization easier.[2]

        How to use it?

        Mnemonics make use of retrieval cues to encode information in our brain allowing for efficient storage and retrieval of the information. The trick is to learn how to easily create mnemonics. If you find that you struggle with creating your own, try the following website: Mnemonic Generator.

        Example

        I recently came across a video using mnemonics to memorize countries. Memorizing Countries using Mnemonics is a video created as an introduction to a class for using memory techniques to learn the names of countries on maps.

        I actively search for videos that provide enormous educational value, yet receive very little exposure. At the time of this writing, this video has received less than 4k views. Let’s examine the video.

        Goal: Create a mnemonic to memorize the countries in the Caribbean (just the countries you need to learn).

        Step 1. Looking at a map – write out each country (for which five were chosen).

        Cuba, Jamaica, Haiti, Dominican Republic, Puerto Rico.

        Step 2. Write the first letter of each country vertically.

        C

        J

        H

        D

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        P

        Step 3. Create a sentence or phrase.

        Cubs

        Just

        Hate

        Doing

        Push-ups

        Cubs just hate doing push-ups. (Cuba Jamaica Haiti Dominican Republic Puerto Rico)

        3. Mnemonic Peg System

          What is it?

          According to Artofmemory.com, a mnemonic peg system is a technique for memorizing lists and it works by memorizing a list of words that are easy to associate with the numbers they represent.[3] These objects are the pegs of the system.

          How to use it?

          The trick is to create a Number Rhyme System with each number having a rhyming mnemonic keyword.

          Example

          Let’s look at an example of a Number Rhyme System:[4]

          0 = hero

          1 = gun

          2 = shoe

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          3 = tree

          4 = door

          5 = hive

          6 = sticks

          7 = heaven

          8 = gate

          9 = line

          Another technique like the Peg system is the Number Shape System.[5] Here you are assigning mnemonic images based on the shape of the number. Watch the following video for an example of this system: Number Shape System for Memorizing Numbers.

          4. Chunking

            What is it?

            Chunking is a way to remember large bits of information by chunking them into smaller pieces of information. We are more likely to then remember the information when we put the small pieces back together to see the entire picture.

            How to use it?

            In the video Chunking – A Learning Technique, we can see that there are several ways to chunk information.

            Example

            Let’s examine a simple example using a nine-digit number.

            Step 1. What is the number you are trying to remember?

            081127882

            Step 2. Cut the number into smaller pieces through chunking.

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            081 – 127 – 882

            Let’s look at one more example from the same video.

            “Piano teachers will first demonstrate an entire song to students. They will then ask their students to practice one measure at a time. Once the part has been learned and the neural connections in the brain have been built, then students go on to the next measure. After all chunks have been played separately, they are combined until the entire piece is connected.”

            5. Transfer of Learning

              What is it?

              Transfer of learning is a way to learn something in one area and apply it in another. Authors of Thinking at Every Desk, Derek and Laura Cabrera inform us about the transfer of learning,

              “If a student has a high transfer skills, she can learn one thing and then teach herself 10, 50, or 100 additional things.”

              How to use it?

              There are two specific ways to use it:

              1. Vertical Transfer (aka Far Transfer). Think of learning something in grade school and applying it another grade or later in life.
              2. Horizontal Transfer (aka Near Transfer). Think of learning a concept in history and applying it in math.

              Example

              I provide a detailed step-by-step example for this technique in this article:

              Learn How to Learn: How to Understand and Connect Difficult Ideas Easily

              The Bottom Line

              The key to using the techniques discussed here is to remember that we must actively think about information.

              We cannot simply drill information into our brain through rote memorization. We must change the way we think about memorization. We must find a way to “shake the snow-globe” in our mind or flatten the snow so that we can create new learning paths.

              Or as Derek and Laura Cabrera point out, we must insert “Thinking” into the equation,

              “Information X Thinking = Knowledge”

              More About Enhancing Memories

              Featured photo credit: Nong Vang via unsplash.com

              Reference

              [1] Remember Everything: Memory Palaces and the Method of Loci
              [2] The Learning Center Exchange: 9 Types of Mnemonics for Better Memory
              [3] Art of Memory: Mnemonic Peg System
              [4] Art of Memory: Number Rhyme System
              [5] Art of Memory: Number Shape System

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