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7 Ways to Improve Your Reputation as a Leader

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7 Ways to Improve Your Reputation as a Leader

Your leadership reputation is critical to your success and the success of your venture. Your reputation is the overall quality or character as seen or judged by people in general. It is the recognition by other people of some characteristic or ability in you. It’s not what you think it is. Or should be.

For example, “She’ll always have my back.” Or “She’s only out for herself first.” Or, “What a jerk!”

These may not be nice things to say, socially appropriate, or politically correct. But they are what people say. And they are saying it about you. Quietly in their minds…over coffee with a colleague…and particularly after a couple of glasses of wine.

I met a leader the other day who bristled when I used the word “reputation” to describe how people may seen her in her workplace. She didn’t understand her power as it relates to her reputation.

Your reputation is what others unconsciously expect from you…before you walk in the room. And leaders have powerful reputations.

The most salient reason why leaders’ reputations are so powerful is because they have power over peoples’ lives.

Leaders control the rewards people get. They have control over unpleasant things in their peoples’ lives like a bad shift, a transfer, or even whether they remain with the organization. And they often control the salary people receive that pays their rent and feeds their families.

As Marshall Goldsmith says, “Amid all your list-making, organizing, and planning your next move, when was the last time you sat down and thought about your reputation?”

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Probably never. It’s not something we naturally do.

But it can be a very powerful thing to do.

You see it’s powerful because it helps you reduce blind spots in your leadership. And blind spots can be a killer.

You are creating the culture of your business or the group you work with from the moment you step into it. A simple but practical definition of culture that I like is “how we get things done.”

Not what’s in the policy book or the SOP guide. But how we get things done.

And so, let’s touch upon my previous examples.

  • If our fictitious leader’s reputation is: “She’ll always have my back,” then what do you think her people will do for her? They will have her back. They will go beyond the normal job description for her. In our business jargon these days we might say that she’ll likely have engaged employees.
  • But if the fictitious leader’s reputation is “She always looks out for herself first,” then it’s likely people will see her as a bit of dangerous ground. They won’t trust her. And it will be very hard for her to achieve her goals.

The danger is not knowing what your reputation is.

Working in the dark, so to speak.

You can’t control what people think about you but you can influence it. And your influence is determined by your actions. Your character as some would call it.

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But for you to change your reputation, if it needs changing, then you first need to be aware of it.

Bob Anderson and Bill Adams, authors of Mastering Leadership, say that leaders need to keep their promises, set the right strategic direction, keep the organization on track, execute efficiently, and to effectively lead the organization to produce results that sustain the business. And depending on where you sit within the organization you may be expected to set a vision that captures people’s imagination and provides inspiration, to engage employees in meaningful work, and, of course, model how people are treated and valued.

That’s a lot. And that is why leading is difficult.

But to meet these demands, leaders must increase both their competence and consciousness. This means being committed to their own personal development as well as being committed to developing the people they serve.

And one way to improve is to increase your awareness of the reputation you are creating around you.

As part of my work, I do executive coaching with leaders and I always use some form of assessment to help the leader increase their consciousness or awareness about themselves. How they are showing up in the workplace; not how they think they are showing up, but how others see them showing up.

And this, as you can imagine, can be quite complex.

The leader and I use this assessment to shine a light on their blind spots so that we can peer in. And that gives the leader the power to make a shift.

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If we don’t know what people are saying about us, we have no opportunity to change our behavior to influence our reputation

And feedback can help a leader increase their awareness of their reputation.

You can’t control what people think about you but you can influence it. And your influence is determined by your actions. What you say and do.

As Dan Rockwell says, “Good reputations are earned slowly and lost quickly. One major blunder outweighs many contributions.”

Here are the seven things you can do to help you with your reputation.

1. Find out what your reputation is. Ask people whom you trust. Send out a survey so people can answer anonymously. Get a colleague to ask around for you. Look for the truth.

2. Be thoughtful about what you want your reputation to be. Ask yourself, “How do I want to show up at work?” And then ask yourself why.

3. Find out what you are doing well to build a strong reputation and then deepen your strengths in what you do well. Your strengths will serve you well.

4. Find out what is holding you back. This is often based in some assumption we make about life and how to get things done. As a young guy, I carried the mistaken assumption that I needed to be liked. That was my number one goal. And wow was I wrong! It held me back in my career and inhibited me from getting good results. Thank goodness I’ve let that go.

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5. Now pick one way that you can let go of what’s holding you back. Something that will be big and powerful.

6. Get some accountability in your life around the changes you want to make. From both the strengthening side and the modifying side. If you don’t engage some accountability it won’t happen. I guess I shouldn’t say never but the odds are stacked strongly against you. Often I, as an executive coach, play the role of accountability partner with a leader. But it can be done in lots of other ways.

Declare what you are working on to others. Your boss, your peers, the people who report to you, your friends, and your family. Ask them what you could do immediately to make a difference. Thank them. Don’t get defensive.

7. Finally, assign a time in your schedule once a week for you to reflect on how you are doing. Leave the office or wherever you work. Go and sit by yourself in a coffee shop or go for a walk. Think about what you’ve set for your reputation goals, what you have done this week to achieve them, and what you’ve let slip. Trust me. Something will slip. We are human. And you are busy. Then recommit for the next week.

Almost everybody is a little nervous about getting some feedback about themselves. I was.

But it can be one of the most powerful tools to help you be a better leader and therefore have success in whatever is important to you.

I laughed when I saw an article the other day that referenced gaining and losing a reputation. I chuckled because you never lose a reputation. You change a reputation. For the better or worse.

And while you have different circumstances to deal with that significantly influence the successes of your ventures, only you control your reputation and the power it has on your leadership and its influence on the success of your work.

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Featured photo credit: Pixabay via pixabay.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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