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3 Reasons Why Social Media May Not Be Helping Your Business Grow

3 Reasons Why Social Media May Not Be Helping Your Business Grow

We live in a social media driven world. If you look to your left or your right, you will see how social media is impacting your world. With this increase in social media usage many brands both large and small are beginning to feel the pressure of joining social media.

1. Not knowing your audience

Every day a new business joins Facebook, Twitter, Instagram, Snapchat and the list goes on. While joining can be exciting, you must have a strategy ready to be executed.  Although it has almost become imperative for businesses to join social media, it is important to remember that not all social media sites are created equal. You must know your audience.

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Knowing your audience is important in all facets of marketing but it’s especially important when determining your social media presence. Not knowing your audience could have you in a space that you don’t belong. For example, if you are trying to target retires you probably have no reason to join snapchat or Instagram. Before you join any site, research the audience then determine if that audience matches yours. 23.68 billion dollars is spent each year on social media advertising. A moderate percentage of that money is wasted because some advertisers don’t do their due diligence.

There are several varying types of social media to pick from when determining your brand’s place online and making sure that you’re in the right place, at the right time. For example: if your business is focused on the gaming industry then it would be important to make sure that your business has a presence in online gaming communities. If your business is focused on professional development than it would be important for you to be involved in business communities. If your business goal is to get more interaction, then perhaps the more popular social media sites are what best fits your company landscape.

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2. Lack of Purposeful Engagement

In addition to knowing your audience you must also know why you are joining a particular social media site. Are you joining to promote, advertise, engage or listen? If you don’t know why you are joining you won’t have any insight on what you are going to say or do once you join. As a business owner you must have a purpose behind what you do in order to effectively measure results.

If you are unsure of which social media sites (if any) are right for your brand there are a variety of social tools available that tell you not only how well you are doing but offers suggestions on how you can improve engagement, best times to be active and what posts are most successful. These tools combined with your own market research can have your brand well on your way to a successful social media campaign.

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3. Wasting Time Thinking Through the Process

One of the biggest mistakes; however, that you can make is simply wasting time thinking through the process. If after you’ve done all your research you are still unable to determine which sites you should build your presence on then perhaps you can just simply run some testing.

Give any social media channel of your desire a shot and see how well it goes. If it fail, that’s okay. If it does well that’s even better but one of the biggest mistakes you can do is allow the fear of striking out to keep you out of the game.

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Think out the box, be willing to grow, be willing to learn and if all else fails, don’t fret because it’s better to have failed trying than to simply spend your valuable business resources not trying at all.

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Stephanie Caudle

Content Creator

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Last Updated on January 18, 2019

7 Ways To Deal With Negative People

7 Ways To Deal With Negative People

Some people will have a rain cloud hanging over them, no matter what the weather is outside. Their negative attitude is toxic to your own moods, and you probably feel like there is little you can do about it.

But that couldn’t be farther from the truth.

If you want to effectively deal with negative people and be a champion of positivity, then your best route is to take definite action through some of the steps below.

1. Limit the time you spend with them.

First, let’s get this out of the way. You can be more positive than a cartoon sponge, but even your enthusiasm has a chance of being afflicted by the constant negativity of a friend.

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In fact, negativity has been proven to damage your health physically, making you vulnerable to high levels of stress and even cardiac disease. There’s no reason to get hurt because of someone else’s bad mood.

Though this may be a little tricky depending on your situation, working to spend slightly less time around negative people will keep your own spirits from slipping as well.

2. Speak up for yourself.

Don’t just absorb the comments that you are being bombarded with, especially if they are about you. It’s wise to be quick to listen and slow to speak, but being too quiet can give the person the impression that you are accepting what’s being said.

3. Don’t pretend that their behavior is “OK.”

This is an easy trap to fall into. Point out to the person that their constant negativity isn’t a good thing. We don’t want to do this because it’s far easier to let someone sit in their woes, and we’d rather just stay out of it.

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But if you want the best for this person, avoid giving the false impression that their negativity is normal.

4. Don’t make their problems your problems.

Though I consider empathy a gift, it can be a dangerous thing. When we hear the complaints of a friend or family member, we typically start to take on their burdens with them.

This is a bad habit to get into, especially if this is a person who is almost exclusively negative. These types of people are prone to embellishing and altering a story in order to gain sympathy.

Why else would they be sharing this with you?

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5. Change the subject.

When you suspect that a conversation is starting to take a turn for the negative, be a champion of positivity by changing the subject. Of course, you have to do this without ignoring what the other person said.

Acknowledge their comment, but move the conversation forward before the euphoric pleasure gained from complaining takes hold of either of you.

6. Talk about solutions, not problems.

Sometimes, changing the subject isn’t an option if you want to deal with negative people, but that doesn’t mean you can’t still be positive.

I know that when someone begins dumping complaints on me, I have a hard time knowing exactly what to say. The key is to measure your responses as solution-based.

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You can do this by asking questions like, “Well, how could this be resolved?” or, “How do you think they feel about it?”

Use discernment to find an appropriate response that will help your friend manage their perspectives.

7. Leave them behind.

Sadly, there are times when we have to move on without these friends, especially if you have exhausted your best efforts toward building a positive relationship.

If this person is a family member, you can still have a functioning relationship with them, of course, but you may still have to limit the influence they have over your wellbeing.

That being said, what are some steps you’ve taken to deal with negative people? Let us know in the comments.

You may also want to read: How to Stop the Negative Spin of Thoughts, Emotions and Actions.

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