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3 Reasons Why Social Media May Not Be Helping Your Business Grow

3 Reasons Why Social Media May Not Be Helping Your Business Grow

We live in a social media driven world. If you look to your left or your right, you will see how social media is impacting your world. With this increase in social media usage many brands both large and small are beginning to feel the pressure of joining social media.

1. Not knowing your audience

Every day a new business joins Facebook, Twitter, Instagram, Snapchat and the list goes on. While joining can be exciting, you must have a strategy ready to be executed.  Although it has almost become imperative for businesses to join social media, it is important to remember that not all social media sites are created equal. You must know your audience.

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Knowing your audience is important in all facets of marketing but it’s especially important when determining your social media presence. Not knowing your audience could have you in a space that you don’t belong. For example, if you are trying to target retires you probably have no reason to join snapchat or Instagram. Before you join any site, research the audience then determine if that audience matches yours. 23.68 billion dollars is spent each year on social media advertising. A moderate percentage of that money is wasted because some advertisers don’t do their due diligence.

There are several varying types of social media to pick from when determining your brand’s place online and making sure that you’re in the right place, at the right time. For example: if your business is focused on the gaming industry then it would be important to make sure that your business has a presence in online gaming communities. If your business is focused on professional development than it would be important for you to be involved in business communities. If your business goal is to get more interaction, then perhaps the more popular social media sites are what best fits your company landscape.

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2. Lack of Purposeful Engagement

In addition to knowing your audience you must also know why you are joining a particular social media site. Are you joining to promote, advertise, engage or listen? If you don’t know why you are joining you won’t have any insight on what you are going to say or do once you join. As a business owner you must have a purpose behind what you do in order to effectively measure results.

If you are unsure of which social media sites (if any) are right for your brand there are a variety of social tools available that tell you not only how well you are doing but offers suggestions on how you can improve engagement, best times to be active and what posts are most successful. These tools combined with your own market research can have your brand well on your way to a successful social media campaign.

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3. Wasting Time Thinking Through the Process

One of the biggest mistakes; however, that you can make is simply wasting time thinking through the process. If after you’ve done all your research you are still unable to determine which sites you should build your presence on then perhaps you can just simply run some testing.

Give any social media channel of your desire a shot and see how well it goes. If it fail, that’s okay. If it does well that’s even better but one of the biggest mistakes you can do is allow the fear of striking out to keep you out of the game.

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Think out the box, be willing to grow, be willing to learn and if all else fails, don’t fret because it’s better to have failed trying than to simply spend your valuable business resources not trying at all.

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Stephanie Caudle

Content Creator

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Last Updated on September 17, 2019

10 Simple Ways To Always Think Positive Thoughts

10 Simple Ways To Always Think Positive Thoughts

Positive thinking can lead to a lot of positive change in your life. Developing an optimistic outlook can be good for both your physical and mental health.

But sometimes, certain situations arise in life that makes it hard to keep a positive outlook. Take steps to make positive thinking become more like your second nature and you’ll reap the biggest benefits.

Here are 10 ways to make thinking positive thoughts easy:

1. Spend Time with Positive People

If you surround yourself with constant complainers, their negativity is likely to rub off on you.

Spend time with positive friends and family members to increase the likelihood that their positive thinking habits will become yours too. It’s hard to be negative when everyone around you is so positive.

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2. Take Responsibility for Your Behavior

When you encounter problems and difficulties in life, don’t play the role of the victim. Acknowledge your role in the situation and take responsibility for your behavior.

Accepting responsibility can help you learn from mistakes and prevent you from blaming others unfairly.

3. Contribute to the Community

One of the best ways to feel good about what you have, is to focus on what you have to give.

Volunteer in some manner and give back to the community. Helping others can give you a new outlook on the world and can assist you with positive thinking.

4. Read Positive and Inspirational Materials

Spend time each day reading something that encourages positive thinking. Read the Bible, spiritual material, or inspirational quotes to help you focus on what’s important to you in life. It can be a great way to start and end your day.

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Some recommendations for you:

5. Recognize and Replace Negative Thoughts

You won’t be successful at positive thinking if you’re still plagued by frequent negative thoughts. Learn to recognize and replace thoughts that are overly negative. Often, thoughts that include words like “always” and “never” signal that they aren’t true.

If you find yourself thinking something such as, “I always mess everything up,” replace it with something more realistic such as, “Sometimes I make mistakes but I learn from them.”

There’s no need to make your thoughts unrealistically positive, but instead, make them more realistic.

6. Establish and Work Toward Goals

It’s easier to be positive about problems and setbacks when you have goals that you’re working toward. Goals will give you motivation to overcome those obstacles when you encounter problems along the way. Without clear goals, it’s harder to make decisions and gauge your progress.

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Learn to set SMART goals to help you achieve more.

7. Consider the Consequences of Negativity

Spend some time thinking about the consequences of negative thinking. Often, it can become a self-fulfilling prophecy.

For example, a person who thinks, “I probably won’t get this job interview,” may put less effort into the interview. As a result, he may decrease his chances of getting the job.

Create a list of all the ways negative thinking impacts your life. It likely influences your behavior, your relationships, and your feelings. Then, create a list of the ways in which positive thinking could be beneficial.

8. Offer Compliments to Others

Look for reasons to compliment others. Be genuine in your praise and compliments, but offer it frequently. This will help you look for the good in other people.

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9. Create a Daily Gratitude List

If you start keeping a daily gratitude list, you’ll start noticing exactly how much you have to be thankful for. This can help you focus on the positive in your life instead of thinking about all the bad things that have happened in the day.

Getting in the habit of showing an attitude of gratitude makes positive thinking more of a habit. Here’re 40 Simple Ways To Practice Gratitude.

10. Practice Self-Care

Take good care of yourself and you’ll be more equipped to think positively.

Get plenty of rest and exercise and practice managing your stress well. Taking care of your physical and mental health will provide you with more energy to focus on positive thinking.

Learn about these 30 Self-Care Habits for a Strong and Healthy Mind, Body and Spirit.

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Featured photo credit: DESIGNECOLOGIST via unsplash.com

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