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3 Reasons Why Social Media May Not Be Helping Your Business Grow

3 Reasons Why Social Media May Not Be Helping Your Business Grow

We live in a social media driven world. If you look to your left or your right, you will see how social media is impacting your world. With this increase in social media usage many brands both large and small are beginning to feel the pressure of joining social media.

1. Not knowing your audience

Every day a new business joins Facebook, Twitter, Instagram, Snapchat and the list goes on. While joining can be exciting, you must have a strategy ready to be executed.  Although it has almost become imperative for businesses to join social media, it is important to remember that not all social media sites are created equal. You must know your audience.

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Knowing your audience is important in all facets of marketing but it’s especially important when determining your social media presence. Not knowing your audience could have you in a space that you don’t belong. For example, if you are trying to target retires you probably have no reason to join snapchat or Instagram. Before you join any site, research the audience then determine if that audience matches yours. 23.68 billion dollars is spent each year on social media advertising. A moderate percentage of that money is wasted because some advertisers don’t do their due diligence.

There are several varying types of social media to pick from when determining your brand’s place online and making sure that you’re in the right place, at the right time. For example: if your business is focused on the gaming industry then it would be important to make sure that your business has a presence in online gaming communities. If your business is focused on professional development than it would be important for you to be involved in business communities. If your business goal is to get more interaction, then perhaps the more popular social media sites are what best fits your company landscape.

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2. Lack of Purposeful Engagement

In addition to knowing your audience you must also know why you are joining a particular social media site. Are you joining to promote, advertise, engage or listen? If you don’t know why you are joining you won’t have any insight on what you are going to say or do once you join. As a business owner you must have a purpose behind what you do in order to effectively measure results.

If you are unsure of which social media sites (if any) are right for your brand there are a variety of social tools available that tell you not only how well you are doing but offers suggestions on how you can improve engagement, best times to be active and what posts are most successful. These tools combined with your own market research can have your brand well on your way to a successful social media campaign.

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3. Wasting Time Thinking Through the Process

One of the biggest mistakes; however, that you can make is simply wasting time thinking through the process. If after you’ve done all your research you are still unable to determine which sites you should build your presence on then perhaps you can just simply run some testing.

Give any social media channel of your desire a shot and see how well it goes. If it fail, that’s okay. If it does well that’s even better but one of the biggest mistakes you can do is allow the fear of striking out to keep you out of the game.

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Think out the box, be willing to grow, be willing to learn and if all else fails, don’t fret because it’s better to have failed trying than to simply spend your valuable business resources not trying at all.

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Stephanie Caudle

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Last Updated on September 20, 2018

7 Powerful Questions To Find Out What You Want To Do With Your Life

7 Powerful Questions To Find Out What You Want To Do With Your Life

What do I want to do with my life? It’s a question all of us think about at one point or another.

For some, the answer comes easily. For others, it takes a lifetime to figure out.

It’s easy to just go through the motions and continue to do what’s comfortable and familiar. But for those of you who seek fulfillment, who want to do more, these questions will help you paint a clearer picture of what you want to do with your life.

1. What are the things I’m most passionate about?

The first step to living a more fulfilling life is to think about the things that you’re passionate about.

What do you love? What fulfills you? What “work” do you do that doesn’t feel like work? Maybe you enjoy writing, maybe you love working with animals or maybe you have a knack for photography.

The point is, figure out what you love doing, then do more of it.

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2. What are my greatest accomplishments in life so far?

Think about your past experiences and the things in your life you’re most proud of.

How did those accomplishments make you feel? Pretty darn good, right? So why not try and emulate those experiences and feelings?

If you ran a marathon once and loved the feeling you had afterwards, start training for another one. If your child grew up to be a star athlete or musician because of your teachings, then be a coach or mentor for other kids.

Continue to do the things that have been most fulfilling for you.

3. If my life had absolutely no limits, what would I choose to have and what would I choose to do?

Here’s a cool exercise: Think about what you would do if you had no limits.

If you had all the money and time in the world, where would you go? What would you do? Who would you spend time with?

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These answers can help you figure out what you want to do with your life. It doesn’t mean you need millions of dollars to be happy though.

What it does mean is answering these questions will help you set goals to reach certain milestones and create a path toward happiness and fulfillment. Which leads to our next question …

4. What are my goals in life?

Goals are a necessary component to set you up for a happy future. So answer these questions:

Once you figure out the answers to each of these, you’ll have a much better idea of what you should do with your life.

5. Whom do I admire most in the world?

Following the path of successful people can set you up for success.

Think about the people you respect and admire most. What are their best qualities? Why do you respect them? What can you learn from them?

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You’re the average of the 5 people you spend the most time with.[1] So don’t waste your time with people who hold you back from achieving your dreams.

Spend more time with happy, successful, optimistic people and you’ll become one of them.

6. What do I not like to do?

An important part of figuring out what you want to do with your life is honestly assessing what you don’t want to do.

What are the things you despise? What bugs you the most about your current job?

Maybe you hate meetings even though you sit through 6 hours of them every day. If that’s the case, find a job where you can work more independently.

The point is, if you want something to change in your life, you need to take action. Which leads to our final question …

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7. How hard am I willing to work to get what I want?

Great accomplishments never come easy. If you want to do great things with your life, you’re going to have to make a great effort. That will probably mean putting in more hours the average person, getting outside your comfort zone and learning as much as you can to achieve as much as you can.

But here’s the cool part: it’s often the journey that is the most fulfilling part. It’s during these seemingly small, insignificant moments that you’ll often find that “aha” moments that helps you answer the question,

“What do I want to do with my life?”

So take the first step toward improving your life. You won’t regret it.

Featured photo credit: Andrew Ly via unsplash.com

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