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4 Ways To Effectively Handle A Large Business

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4 Ways To Effectively Handle A Large Business

Many things that worked well when your business was small no longer work now that you are running a large business. Although you may still be in the same basic business, you now have to run it in a different way. Scaling up adds new pressure on your business and you have to deal with a whole new set of conditions.

It might not necessarily be that you’ve gotten inefficient. In fact, you are producing more goods at a faster rate and have vastly improved the quality of your services. The revenue you now earn in a month may even be what it took a year for you to earn in your small business.

It’s tough handling a large business and it’s easy to get overwhelmed, but if you follow the basics correctly and make an attempt to patiently persevere, it’s not as hard as it seems. The tips mentioned below will help you alleviate your problems and handle your business effectively.

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1. Manage your payrolls.

Doing payroll the same old trusted way may be increasing your costs because of the increasing complexity of the paperwork required for wage payments and statements. The solution is to adopt electronic payroll and wage statement methods. This will allow you to put paperless pay into practice. This will give you many payment options, like pay cards and online statements. It will also be easier to manage changes in a variety of departments that have diverse requirements, as well as provide service to employees who have different payment needs.

2. Manage your meetings.

When your business was small, you had fewer business meetings. You probably also had to travel far less often to attend those meetings with partners or clients. Now that your company is growing, there are probably more outside meetings, and frequent travel not only raises your costs but also limits the time you have to work on your own business projects.

One solution to this is to opt for video conferencing instead of actually traveling regionally or internationally. Setting up a meeting is as simple as sending recipients a hyperlink and then conducting the meeting via voice, video, and desktop sharing. Your meetings will go just as well, perhaps even better, and this alternative is both simple to use and inexpensive.

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3. Manage your telecommunications.

It can become fairly expensive to have multi-line telephone units. It’s possible to get virtual solutions that offer the same functionality at a lower cost. If your business has more than one location, you may want to consider getting laptop-based softphone software. Since your employees are probably being outfitted with laptops anyway, why not add these softphone applications to their portable computers, as well?

A softphone is a hybrid word for software telephone. It is an application program that enables users to talk using VoIP, or voice over Internet Protocol. In other words, your employees will be making telephone calls from their computing devices. These applications can be used with a headset and microphone.

4. Manage your technological infrastructures.

If your business is growing rapidly but you are still using an on-premise computer system, then you are paying too much and getting too little for your money. If you’re in this situation, it’s time to migrate to cloud computing.

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Your users will have a richer experience because they will be able to take full advantage of the latest software through Software as a Service. You don’t have to hire an IT team for maintenance and care of the system because all that is handled by the cloud service provider.

You can also scale up your business easily by asking for more system resources and additional services. And your employees can access their work from anywhere at any time. This feature is especially useful if you are outsourcing work and want to give independent contractors limited access to your database as well as enhance collaboration.

Remember, it’s not the same old business anymore!

Size makes a huge difference in business operations because you’re now dealing with far more complexity. For instance, your hiring process has probably changed beyond recognition. It used to be easy to hire new people when you had a vacancy.

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A few well-placed ads were all you needed to get a large selection of candidates and it was not long before you got some more people on board. Now, however, you have so many positions to fill more often that you need a much more sophisticated recruiting system to keep track of everything.

When you have a larger business, you have more employees doing more things, more business processes, more projects to coordinate, and more vendors to manage. You also have more products to sell and more services to offer. Besides having a lot more customers, you may even have several target audiences now because you’ve entered several niches in the same industry.

The bigger your business gets, the more different it becomes. In fact, it may be so different that it’s just a question of semantics to say that you have the same business. In reality, you have a different business — a bigger, more complex business that does more things with more resources to produce bigger results. By using the right solutions, you can prevent complexity from tipping into chaos.

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Featured photo credit: Wikipedia via upload.wikimedia.org

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Nabin Paudyal

Co-Founder, Siplikan Media Group

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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