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7 Proven Tips to Boost Your Blog Success

7 Proven Tips to Boost Your Blog Success

Today’s digital savvy people are not just hungry for content, but they also want it to deliver quality, value, humor, and most importantly, solutions to their problems. A novice in this field needs to understand the relevancy of the content with regards to the target audience and make the right choice to establish a firm footing in the world of content marketing.

However, with the clutter of so many articles and the exodus of information bombarded at the public everyday it’s hard to know what to follow and what to ignore. You need to do more than just write blog articles to sell products, services, reviews, or tips. You need to provide quality information, and create strong relationships with readers to grab their attention.

Below, we’ll give you a road-map to choosing the best content marketing tools you need to deliver vital content to your audience and become a trustworthy source of information.

1. Guest Blogging

Guest blogs can bring you into limelight on the web as well as increase traffic on your website. They invite others to your cause to build a strong networking base, and share information and help you build a conspicuous online presence. Guest blogging is the lifeblood of your online content and as an amateur you need to have the right resources and a Pandora of bright ideas to infiltrate into the right audience.

The greater the number of blogs the better it is for you; once you hit 24-51 posts, your blog traffic can increase by 30%. Overall, guest blogging is a rewarding activity providing your blog with a fresh voice, promoting exposure, and building up credibility.

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2. Infographics

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    To become the cynosure of all eyes as a beginner you need to introduce information through visual functions and graphical pictures, as this form of presenting information is the most appealing to the human mind.

    Hence, the best approach is through persuasive graphical content such as “infographics.” Since you are new to the content marketing world you need to have substantial proof to back your arguments based on real data. Infographics can present all the necessary information in a clear and attractive way and make the point you are making more valid and easily digestible. At an early stage it is important that you establish your credibility to be recognized as a reliable source of information.

    3. Social Media

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    To get your efforts acknowledged and recognized, a neophyte needs to incorporate the various social media platforms which serve as the perfect crossover. The most vital ingredient at this point in time is to network with people operating in your niche or who take interest in your work. You need to communicate to them Social media engagement aims to build on social interaction and involve people with more informal communication regarding fashion, opinion, entertainment, or news. With frequent updates, access to information in real time, and personalized connections, the integration of social media in your content marketing is crucial for the success of your initiative, be it individual based or for the purpose of serving a company. Consider it the bread and butter of your digital marketing strategy.

    4. Video

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      To reach out to the maximum possible target market the ideal combination of audio and visual can be leveraged. Video content or posts prove to be thought-provoking for your audience and help them relate to the concept you are trying to get through. Spread communication through your video posts, through competitions or contests, or even let your audience share your video messages. Video posts are likely to be shared more as they are less time-consuming and present information in a more convincing and comprehensive manner, appealing to all intellect levels.

      5. Email Marketing

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      One thing is for certain: content marketing isn’t just the use of write-ups or images. Such a practice can eventually dry out and become boring. Instead, provide compelling reasons for your audience to associate themselves with your business and brand. Provide them with contest incentives by subscribing them from your website and offer them the latest products/services from your business through email marketing.

      Email marketing is 40 times more effective at obtaining new customers as compared with Facebook or Twitter. With a strong email communication of your recent updates directly to your target customer’s inbox you will be creating everlasting touch points that will keep them connected to your purpose.

      6. Media Coverage

      Acquiring media coverage for your content marketing can mediate your message and act as your mirror to the world. Any important event, news, or information related to your venture can be viewed as a compelling story to tell by media coverage. All the successful bloggers that you see out there definitely made tireless efforts to come under media coverage to gain popularity.

      Media coverage can shape both news and information for your advantage as it can present similar versions of your content and put it out there in front the world. Publicity is what takes you to places and helps you face the talent-hungry market scenario.

      7. PR and Influencer Collaborations

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        PR and influencer collaboration can insert trust into your content and leverage influencers opinions and perceptions about your business or brand.  With influencer collaboration, you can increase the effectiveness of your content marketing through trust as a number of touch points can be expanded through the purchasing journey of the visitor. PR and influencer collaboration in content marketing must identify key topics for discussion, themes, forums, and opinions of the people to make content efforts.

        A great many number of amateurs have gone on to become professional writers and even become publishers owing to the numerous blogging platforms and the dynamic social media channels that present everybody with an equal opportunity to show their talent. Producing evergreen content is not a piece of cake but you need to at least equip yourself with the proper user-centric content marketing strategies that will help you reap the benefits of your efforts.

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        Published on April 16, 2019

        How Self Care Can Help You Live Your Best Life

        How Self Care Can Help You Live Your Best Life

        When was the last time you did something for yourself?

        Whether it was deciding to treat yourself with a little something or travel for some R&R, how often do you practice self-care?

        Well, as good as above sounds, there’s a common misconception that many of us have about self-care: that it’s only about indulgence and enjoyment.

        However, self-care goes far beyond indulgence. It’s actually about respecting your mind and body, understanding its limits, and being able to take care of every part of yourself, in a holistic way.

        And, you really don’t have to go to extreme measures or do anything specific–like meditating or following a plant based diet–in order to practice self-care. You just have to make sure that what you’re doing is in your best interests.

        So how can you make that happen?

        Below are a few proven methods that will help you become a better version of you. Follow through with these regularly and you’ll be well on your way to living your very best life.

        Listen to Yourself

        The bulk of self-care is knowing yourself.

        This means knowing your body’s limitations, and being in tune with your feelings, emotions and thoughts. So it’s important, then, to know who you are and what you want to do in life, in order to truly say that you know yourself. 

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        What is your purpose?

        Have you ever thought about this question?

        Your purpose doesn’t have to remain the same throughout your life. What you found a purpose in at age 19 would likely be different at age 49.

        In your current situation, think about the different roles that you have – as a working professional, a spouse, a partner, a parent, etc.

        Do you feel like you are fulfilling your purpose through any of these roles?

        All you have to do is ensure that what you’re chasing is meaningful to you; this will bring focus and motivation as you strive to achieve your goals.

        If you have your purpose defined, then that’s awesome! You know what drives you and why.

        But, if you don’t feel like you have a purpose nailed down, it’s good to start by asking why.

        For example, why are you working in your particular job or industry? If the reason is vague or unclear, then your motivational energy will be the same. In which case, you may find yourself not having a direction for where you’re headed in life.

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        If you’d like to learn more about finding your purpose, then I recommend you check out this article:

        How to Get Motivated and Be Happy Every Day When You Wake Up

        Seek Out Continuous Education

        Now, this may seem less common when you think of self-care, but lifelong learning is incredibly useful and an important component of taking care of yourself.

        It’s Super Practical

        Lifelong learning is extremely practical these days and does not require as much effort as it may have in the past. Long gone are the days when you could only find information on something by visiting a library. In this day of the internet, anything you can imagine is at your fingertips.

        You don’t need to physically go to a learning institution to learn. You can watch Youtube videos to learn new skills, take online courses to earn a degree, and scroll through an endless amount of articles, books and journals from reputable news and informative sites.

        When you’re constantly pushing yourself to learn and take up new things, your mental health also improves. Research shows that an active and engaged mind is responsible for diminishing age-related memory loss and improves overall cognitive abilities.

        Your Confidence Will Skyrocket

        You’ll also have improved self worth as it teaches you to step outside of your comfort zone, which will undoubtedly improve your confidence.

        You’ll also connect better with others by expanding your knowledge base. Learning exposes you to a multitude of new ideas and perspectives that you may have otherwise never considered. This also increases your adaptability. Whether it’s at work or just wanting to adapt to society, your peers, and loved ones, life long learning prepares you to take on new challenges.

        You’ll Be More Desired in the Job Market

        Another obvious reason for continuous education, is that your employability will also increase.

        With the ever changing economy, and huge influences from technology, social media, science etc., job descriptions today are moving targets. Assignments and roles change so quickly in response to changing business demands, it becomes a Herculean task to keep a job description database current.

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        In years past, stability was a characteristic of the world of work. Procedures, information, jobs, and organizations were established and provided continuity. Education was completed in the first 14 to 22 years of one’s life, followed by a long career occasionally punctuated by short-term job training.

        Today, however, jobs, companies, and technology are disappearing and being created simultaneously. To remain current and maintain a competitive advantage in the human capital marketplace, an individual is challenged to continually learn.

        People return to school at every age to enrich their skills and knowledge for their current positions. Some even prepare themselves for new jobs or career changes, moving them forward into new opportunities and technology.

        We can be assured that we will be challenged to continue to learn new tasks and information throughout our lives. Successful careers belong to flexible, curious learners who are prepared for opportunities because they know themselves and where they make their best contribution. As Peter Drucker, the father of modern management stated,

        “Knowledge is choice.”

        Lifelong learning also increases social awareness and perspective. To genuinely understand and empathize with others, increase social awareness, and foster strong interpersonal relationships, it’s important to seek out new perspectives. Enhancing the skills that positively impact emotional intelligence can bring even greater happiness and success, both personally and at work; and, this is all part of self-care.

        Improve Your Habits (Both at Work and at Home)

        Now, the last piece of advice I want to introduce to your self-care regimen, is to improve your habits.

        Habits define who you are, and are built up over time. You are what you eat is a great example of this. If you make it a habit to eat foods that nourish your body, rather than make your body feel bad, then you will be much healthier overall.

        Good Habits Allow You to Reach Your Goals

        Since habits dictate your days and nights, such as waking up every morning to get to work before a certain time, or brushing your teeth before bedtime every night, they play a major role in whether we do or do not reach our goals.

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        When you form habits that allow you to progress towards your goals, you’re automatically living a purposeful day, everyday.

        Habits Make Your Time a Priority

        How do you spend your free time? Do you opt to lounge on the couch watching Netflix passively, or do you engage in activities that support your purpose in life?

        It’s natural to waste a lot of time during the day, but fostering good habits will make you set a pattern for how you spend your time and give you the choice of what you choose to spend your time on. By improving your habits, you’ll find that you can be a LOT more productive. When you create good habits, you become more efficient with your time and a lot less is wasted.

        This in essence creates an overall positive influence on your life, allowing you to treat your mind and body well, which is why improving your habits are so important to self-care.

        Your Well Being Comes First

        We live in such a fast-paced society, where we are often so caught up in our work, families, maintaining our social lives, our studies and everything in between. It’s an understatement to say that life can get a little overwhelming at times.

        If you’ve ever watched the safety video onboard a plane, you’ll know that they always ask for a parent or adult to put on the safety mask first, before tending to the child. This may sound selfish, but the fact is that if you truly want to ensure the child’s safety, then your safety needs to come first so that you can protect and care for the child without complications from your end.

        The same goes for self-care. We need to ensure that our well being is priority, so that we can be the best for the people around us.

        Listening to yourself, practicing lifelong learning and improving your habits are steps that you can take to ensure you’re constantly in the best state of mind, alongside the indulgence and rest that you reward yourself with.

        Featured photo credit: Photo by Raychan on Unsplash via unsplash.com

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