Today’s digital savvy people are not just hungry for content, but they also want it to deliver quality, value, humor, and most importantly, solutions to their problems. A novice in this field needs to understand the relevancy of the content with regards to the target audience and make the right choice to establish a firm footing in the world of content marketing.
However, with the clutter of so many articles and the exodus of information bombarded at the public everyday it’s hard to know what to follow and what to ignore. You need to do more than just write blog articles to sell products, services, reviews, or tips. You need to provide quality information, and create strong relationships with readers to grab their attention.
Below, we’ll give you a road-map to choosing the best content marketing tools you need to deliver vital content to your audience and become a trustworthy source of information.
1. Guest Blogging
Guest blogs can bring you into limelight on the web as well as increase traffic on your website. They invite others to your cause to build a strong networking base, and share information and help you build a conspicuous online presence. Guest blogging is the lifeblood of your online content and as an amateur you need to have the right resources and a Pandora of bright ideas to infiltrate into the right audience.
The greater the number of blogs the better it is for you; once you hit 24-51 posts, your blog traffic can increase by 30%. Overall, guest blogging is a rewarding activity providing your blog with a fresh voice, promoting exposure, and building up credibility.
To become the cynosure of all eyes as a beginner you need to introduce information through visual functions and graphical pictures, as this form of presenting information is the most appealing to the human mind.
Hence, the best approach is through persuasive graphical content such as “infographics.” Since you are new to the content marketing world you need to have substantial proof to back your arguments based on real data. Infographics can present all the necessary information in a clear and attractive way and make the point you are making more valid and easily digestible. At an early stage it is important that you establish your credibility to be recognized as a reliable source of information.
3. Social Media
To get your efforts acknowledged and recognized, a neophyte needs to incorporate the various social media platforms which serve as the perfect crossover. The most vital ingredient at this point in time is to network with people operating in your niche or who take interest in your work. You need to communicate to them Social media engagement aims to build on social interaction and involve people with more informal communication regarding fashion, opinion, entertainment, or news. With frequent updates, access to information in real time, and personalized connections, the integration of social media in your content marketing is crucial for the success of your initiative, be it individual based or for the purpose of serving a company. Consider it the bread and butter of your digital marketing strategy.
To reach out to the maximum possible target market the ideal combination of audio and visual can be leveraged. Video content or posts prove to be thought-provoking for your audience and help them relate to the concept you are trying to get through. Spread communication through your video posts, through competitions or contests, or even let your audience share your video messages. Video posts are likely to be shared more as they are less time-consuming and present information in a more convincing and comprehensive manner, appealing to all intellect levels.
5. Email Marketing
One thing is for certain: content marketing isn’t just the use of write-ups or images. Such a practice can eventually dry out and become boring. Instead, provide compelling reasons for your audience to associate themselves with your business and brand. Provide them with contest incentives by subscribing them from your website and offer them the latest products/services from your business through email marketing.
Email marketing is 40 times more effective at obtaining new customers as compared with Facebook or Twitter. With a strong email communication of your recent updates directly to your target customer’s inbox you will be creating everlasting touch points that will keep them connected to your purpose.
6. Media Coverage
Acquiring media coverage for your content marketing can mediate your message and act as your mirror to the world. Any important event, news, or information related to your venture can be viewed as a compelling story to tell by media coverage. All the successful bloggers that you see out there definitely made tireless efforts to come under media coverage to gain popularity.
Media coverage can shape both news and information for your advantage as it can present similar versions of your content and put it out there in front the world. Publicity is what takes you to places and helps you face the talent-hungry market scenario.
7. PR and Influencer Collaborations
PR and influencer collaboration can insert trust into your content and leverage influencers opinions and perceptions about your business or brand. With influencer collaboration, you can increase the effectiveness of your content marketing through trust as a number of touch points can be expanded through the purchasing journey of the visitor. PR and influencer collaboration in content marketing must identify key topics for discussion, themes, forums, and opinions of the people to make content efforts.
A great many number of amateurs have gone on to become professional writers and even become publishers owing to the numerous blogging platforms and the dynamic social media channels that present everybody with an equal opportunity to show their talent. Producing evergreen content is not a piece of cake but you need to at least equip yourself with the proper user-centric content marketing strategies that will help you reap the benefits of your efforts.