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7 Proven Tips to Boost Your Blog Success

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7 Proven Tips to Boost Your Blog Success

Today’s digital savvy people are not just hungry for content, but they also want it to deliver quality, value, humor, and most importantly, solutions to their problems. A novice in this field needs to understand the relevancy of the content with regards to the target audience and make the right choice to establish a firm footing in the world of content marketing.

However, with the clutter of so many articles and the exodus of information bombarded at the public everyday it’s hard to know what to follow and what to ignore. You need to do more than just write blog articles to sell products, services, reviews, or tips. You need to provide quality information, and create strong relationships with readers to grab their attention.

Below, we’ll give you a road-map to choosing the best content marketing tools you need to deliver vital content to your audience and become a trustworthy source of information.

1. Guest Blogging

Guest blogs can bring you into limelight on the web as well as increase traffic on your website. They invite others to your cause to build a strong networking base, and share information and help you build a conspicuous online presence. Guest blogging is the lifeblood of your online content and as an amateur you need to have the right resources and a Pandora of bright ideas to infiltrate into the right audience.

The greater the number of blogs the better it is for you; once you hit 24-51 posts, your blog traffic can increase by 30%. Overall, guest blogging is a rewarding activity providing your blog with a fresh voice, promoting exposure, and building up credibility.

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2. Infographics

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    To become the cynosure of all eyes as a beginner you need to introduce information through visual functions and graphical pictures, as this form of presenting information is the most appealing to the human mind.

    Hence, the best approach is through persuasive graphical content such as “infographics.” Since you are new to the content marketing world you need to have substantial proof to back your arguments based on real data. Infographics can present all the necessary information in a clear and attractive way and make the point you are making more valid and easily digestible. At an early stage it is important that you establish your credibility to be recognized as a reliable source of information.

    3. Social Media

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    To get your efforts acknowledged and recognized, a neophyte needs to incorporate the various social media platforms which serve as the perfect crossover. The most vital ingredient at this point in time is to network with people operating in your niche or who take interest in your work. You need to communicate to them Social media engagement aims to build on social interaction and involve people with more informal communication regarding fashion, opinion, entertainment, or news. With frequent updates, access to information in real time, and personalized connections, the integration of social media in your content marketing is crucial for the success of your initiative, be it individual based or for the purpose of serving a company. Consider it the bread and butter of your digital marketing strategy.

    4. Video

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      To reach out to the maximum possible target market the ideal combination of audio and visual can be leveraged. Video content or posts prove to be thought-provoking for your audience and help them relate to the concept you are trying to get through. Spread communication through your video posts, through competitions or contests, or even let your audience share your video messages. Video posts are likely to be shared more as they are less time-consuming and present information in a more convincing and comprehensive manner, appealing to all intellect levels.

      5. Email Marketing

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      One thing is for certain: content marketing isn’t just the use of write-ups or images. Such a practice can eventually dry out and become boring. Instead, provide compelling reasons for your audience to associate themselves with your business and brand. Provide them with contest incentives by subscribing them from your website and offer them the latest products/services from your business through email marketing.

      Email marketing is 40 times more effective at obtaining new customers as compared with Facebook or Twitter. With a strong email communication of your recent updates directly to your target customer’s inbox you will be creating everlasting touch points that will keep them connected to your purpose.

      6. Media Coverage

      Acquiring media coverage for your content marketing can mediate your message and act as your mirror to the world. Any important event, news, or information related to your venture can be viewed as a compelling story to tell by media coverage. All the successful bloggers that you see out there definitely made tireless efforts to come under media coverage to gain popularity.

      Media coverage can shape both news and information for your advantage as it can present similar versions of your content and put it out there in front the world. Publicity is what takes you to places and helps you face the talent-hungry market scenario.

      7. PR and Influencer Collaborations

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        PR and influencer collaboration can insert trust into your content and leverage influencers opinions and perceptions about your business or brand.  With influencer collaboration, you can increase the effectiveness of your content marketing through trust as a number of touch points can be expanded through the purchasing journey of the visitor. PR and influencer collaboration in content marketing must identify key topics for discussion, themes, forums, and opinions of the people to make content efforts.

        A great many number of amateurs have gone on to become professional writers and even become publishers owing to the numerous blogging platforms and the dynamic social media channels that present everybody with an equal opportunity to show their talent. Producing evergreen content is not a piece of cake but you need to at least equip yourself with the proper user-centric content marketing strategies that will help you reap the benefits of your efforts.

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        Published on September 21, 2021

        How Remote Work Affects Your Productivity And Wellbeing (Backed By Data)

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        How Remote Work Affects Your Productivity And Wellbeing (Backed By Data)

        The internet is flooded with articles about remote work and its benefits or drawbacks. But in reality, the remote work experience is so subjective that it’s impossible to draw general conclusions and issue one-size-fits-all advice about it. However, one thing that’s universal and rock-solid is data. Data-backed findings and research about remote work productivity give us a clear picture of how our workdays have changed and how work from home affects us—because data doesn’t lie.

        In this article, we’ll look at three decisive findings from a recent data study and two survey reports concerning remote work productivity and worker well-being.

        1. We Take Less Frequent Breaks

        Your home can be a peaceful or a distracting place depending on your living and family conditions. While some of us might find it hard to focus amidst the sounds of our everyday life, other people will tell you that the peace and quiet while working from home (WFH) is a major productivity booster. Then there are those who find it hard to take proper breaks at home and switch off at the end of the workday.

        But what does data say about remote work productivity? Do we work more or less in a remote setting?

        Let’s take a step back to pre-pandemic times (2014, to be exact) when a time tracking application called DeskTime discovered that 10% of most productive people work for 52 minutes and then take a break for 17 minutes.

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        Recently, the same time tracking app repeated that study to reveal working and breaking patterns during the pandemic. They found that remote work has caused an increase in time worked, with the most productive people now working for 112 minutes and breaking for 26 minutes.[1]

        Now, this may seem rather innocent at first—so what if we work for extended periods of time as long as we also take longer breaks? But let’s take a closer look at this proportion.

        While breaks have become only nine minutes longer, work sprints have more than doubled. That’s nearly two hours of work, meaning that the most hard-working people only take three to four breaks per 8-hour workday. This discovery makes us question if working from home (WFH) really is as good a thing for our well-being as we thought it was. In addition, in the WFH format, breaks are no longer a treat but rather a time to squeeze in a chore or help children with schoolwork.

        Online meetings are among the main reasons for less frequent breaks. Pre-pandemic meetings meant going to another room, stretching your legs, and giving your eyes a rest from the computer. In a remote setting, all meetings happen on screen, sometimes back-to-back, which could be one of the main factors explaining the longer work hours recorded.

        2. We Face a Higher Risk of Burnout

        At first, many were optimistic about remote work’s benefits in terms of work-life balance as we save time on commuting and have more time to spend with family—at least in theory. But for many people, this was quickly counterbalanced by a struggle to separate their work and personal lives. Buffer’s 2021 survey for the State of Remote Work report found that the biggest struggle of remote workers is not being able to unplug, with collaboration difficulties and loneliness sharing second place.[2]

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        Buffer’s respondents were also asked if they are working more or less since their shift to remote work, and 45 percent admitted to working more. Forty-two percent said they are working the same amount, while 13 percent responded that they are working less.

        Longer work hours and fewer quality breaks can dramatically affect our health, as long-term sitting and computer use can cause eye strain, mental fatigue, and other issues. These, in turn, can lead to more severe consequences, such as burnout and heart disease.

        Let’s have a closer look at the connection between burnout and remote work.

        McKinsey’s report about the Future of work states that 49% of people say they’re feeling some symptoms of burnout.[3] And that may be an understatement since employees experiencing burnout are less likely to respond to survey requests and may have even left the workforce.

        From the viewpoint of the employer, remote workers may seem like they are more productive and working longer hours. However, managers must be aware of the risks associated with increased employee anxiety. Otherwise, the productivity gains won’t be long-lasting. It’s no secret that prolonged anxiety can reduce job satisfaction, decrease work performance, and negatively affect interpersonal relationships with colleagues.[4]

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        3. Despite everything, We Love Remote Work

        An overwhelming majority—97 percent—of Buffer report’s survey respondents say they would like to continue working remotely to some extent. The two main benefits mentioned by the respondents are the ability to have a flexible schedule and the flexibility to work from anywhere.

        McKinsey’s report found that more than half of employees would like their workplace to adopt a more flexible hybrid virtual-working model, with some days of work on-premises and some days working remotely. To be more exact, more than half of employees report that they would like at least three work-from-home days a week once the pandemic is over.

        Companies will increasingly be forced to find ways to satisfy these workforce demands while implementing policies to minimize the risks associated with overworking and burnout. Smart companies will embrace this new trend and realize that adopting hybrid models can also be a win for them—for example, for accessing talent in different locations and at a lower cost.

        Remote Work: Blessing or Plight?

        Understandably, workers worldwide are tempted to keep the good work-life aspects that have come out of the pandemic—professional flexibility, fewer commutes, and extra time with family. But with the once strict boundaries between work and life fading, we must remain cautious. We try to squeeze in house chores during breaks. We do online meetings from the kitchen or the same couch we watch TV shows from, and many of us report difficulties switching off after work.

        So, how do we keep our private and professional lives from hopelessly blending together?

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        The answer is that we try to replicate the physical and virtual boundaries that come naturally in an office setting. This doesn’t only mean having a dedicated workspace but also tracking your work time and stopping when your working hours are finished. In addition, it means working breaks into your schedule because watercooler chats don’t just naturally happen at home.

        If necessary, we need to introduce new rituals that resemble a normal office day—for example, going for a walk around the block in the morning to simulate “arriving at work.” Remote work is here to stay. If we want to enjoy the advantages it offers, then we need to learn how to cope with the personal challenges that come with it.

        Learn how to stay productive while working remotely with these tips: How to Work From Home: 10 Tips to Stay Productive

        Featured photo credit: Jenny Ueberberg via unsplash.com

        Reference

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