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7 Proven Tips to Boost Your Blog Success

7 Proven Tips to Boost Your Blog Success

Today’s digital savvy people are not just hungry for content, but they also want it to deliver quality, value, humor, and most importantly, solutions to their problems. A novice in this field needs to understand the relevancy of the content with regards to the target audience and make the right choice to establish a firm footing in the world of content marketing.

However, with the clutter of so many articles and the exodus of information bombarded at the public everyday it’s hard to know what to follow and what to ignore. You need to do more than just write blog articles to sell products, services, reviews, or tips. You need to provide quality information, and create strong relationships with readers to grab their attention.

Below, we’ll give you a road-map to choosing the best content marketing tools you need to deliver vital content to your audience and become a trustworthy source of information.

1. Guest Blogging

Guest blogs can bring you into limelight on the web as well as increase traffic on your website. They invite others to your cause to build a strong networking base, and share information and help you build a conspicuous online presence. Guest blogging is the lifeblood of your online content and as an amateur you need to have the right resources and a Pandora of bright ideas to infiltrate into the right audience.

The greater the number of blogs the better it is for you; once you hit 24-51 posts, your blog traffic can increase by 30%. Overall, guest blogging is a rewarding activity providing your blog with a fresh voice, promoting exposure, and building up credibility.

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2. Infographics

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    To become the cynosure of all eyes as a beginner you need to introduce information through visual functions and graphical pictures, as this form of presenting information is the most appealing to the human mind.

    Hence, the best approach is through persuasive graphical content such as “infographics.” Since you are new to the content marketing world you need to have substantial proof to back your arguments based on real data. Infographics can present all the necessary information in a clear and attractive way and make the point you are making more valid and easily digestible. At an early stage it is important that you establish your credibility to be recognized as a reliable source of information.

    3. Social Media

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    To get your efforts acknowledged and recognized, a neophyte needs to incorporate the various social media platforms which serve as the perfect crossover. The most vital ingredient at this point in time is to network with people operating in your niche or who take interest in your work. You need to communicate to them Social media engagement aims to build on social interaction and involve people with more informal communication regarding fashion, opinion, entertainment, or news. With frequent updates, access to information in real time, and personalized connections, the integration of social media in your content marketing is crucial for the success of your initiative, be it individual based or for the purpose of serving a company. Consider it the bread and butter of your digital marketing strategy.

    4. Video

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      To reach out to the maximum possible target market the ideal combination of audio and visual can be leveraged. Video content or posts prove to be thought-provoking for your audience and help them relate to the concept you are trying to get through. Spread communication through your video posts, through competitions or contests, or even let your audience share your video messages. Video posts are likely to be shared more as they are less time-consuming and present information in a more convincing and comprehensive manner, appealing to all intellect levels.

      5. Email Marketing

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      One thing is for certain: content marketing isn’t just the use of write-ups or images. Such a practice can eventually dry out and become boring. Instead, provide compelling reasons for your audience to associate themselves with your business and brand. Provide them with contest incentives by subscribing them from your website and offer them the latest products/services from your business through email marketing.

      Email marketing is 40 times more effective at obtaining new customers as compared with Facebook or Twitter. With a strong email communication of your recent updates directly to your target customer’s inbox you will be creating everlasting touch points that will keep them connected to your purpose.

      6. Media Coverage

      Acquiring media coverage for your content marketing can mediate your message and act as your mirror to the world. Any important event, news, or information related to your venture can be viewed as a compelling story to tell by media coverage. All the successful bloggers that you see out there definitely made tireless efforts to come under media coverage to gain popularity.

      Media coverage can shape both news and information for your advantage as it can present similar versions of your content and put it out there in front the world. Publicity is what takes you to places and helps you face the talent-hungry market scenario.

      7. PR and Influencer Collaborations

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        PR and influencer collaboration can insert trust into your content and leverage influencers opinions and perceptions about your business or brand.  With influencer collaboration, you can increase the effectiveness of your content marketing through trust as a number of touch points can be expanded through the purchasing journey of the visitor. PR and influencer collaboration in content marketing must identify key topics for discussion, themes, forums, and opinions of the people to make content efforts.

        A great many number of amateurs have gone on to become professional writers and even become publishers owing to the numerous blogging platforms and the dynamic social media channels that present everybody with an equal opportunity to show their talent. Producing evergreen content is not a piece of cake but you need to at least equip yourself with the proper user-centric content marketing strategies that will help you reap the benefits of your efforts.

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        Last Updated on February 18, 2019

        How to Motivate Employees and Boost Team Productivity

        How to Motivate Employees and Boost Team Productivity

        These days, in a world with cognitive, AI, and extraordinary advances, we have failed at the most basic stimulus: motivation. Why do I say so? Just take a look at these statistics:

        58 percent of managers said they didn’t receive any management training as per a CareerBuilder.com survey. Only 12% of employees leave their jobs because of more money. Research indicates that around 80% of employees leave their jobs due to “lack of appreciation”. Due to fear of failing, more than half of American workers don’t take their paid vacations. 53% of Americans are unhappy at work (not engaged). And 1 in 3 are working in a field they don’t like.[1]

        Archaic people management and HR structures are the root cause.

        “If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” – Antoine de Saint-Exupery

        So how to motivate employees and boost team productivity?

        Here are 3 key things that you can do to motivate your employees and boost team productivity:

        1. Run Your Team/Group/Company like a Lean Startup

        The Lean Startup phenomena by Eric Ries has been socialized across millions all over the globe. In a nutshell, it is a methodology for developing businesses and products, which aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.[2]

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        Encourage Your Employees

        When you empower your employees (or family members) to do what they deem to be best for a particular roadblock, idea, or improvement, you create magic. You create genuine trust. You enable innovation. The result is happy, inspired employees who feel they have a say in the grand cosmic stage at work.

        Note that increasing the competency level of employees and coaching and mentoring them along the way is key. You yourself, need to do the same. Nourish your brain – and get a mentor that will keep you at the edge of your game.

        Offer Rewards

        Motivation is also intrinsic. The startups I have worked at offered instant rewards — not just fat checks or equity increments, but Oscar-style nominations.

        The non-monetary rewards were actually more coveted, and grandiose: lunch with the CEO, tickets to an Obama fund-raiser, horse-back riding with a world-class equestrian.

        Compare this to a dodgy, corporate, white-cubicle dinosaur that had a “yearly performance review” where both parties dread the conversation. In a world of instant WhatsApp messages, having a conversation about performance, likes and dislikes cannot just happen annually in 60 minutes. Employees need to be rooted in the belief that their manager genuinely cares about them.

        Give Autonomy

        Another key attribute is autonomy. Most employees start brushing their resumes and cruising LinkedIn when their hands are tied in their current positions: approval forms, long meetings, escalations, and more meetings. In the world of agile and scrum masters, deliberating for the sake of deliberating is poison. You will choke the very employees that giddily accepted the job initially to “change the world”.

        Within a reasonable realm of assessment and deep-dives, trust your employees to do the heavy lifting. Give them access to the knowledge, people and resources that help them directly make the choices that will shape the future of your team, and your company.

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        Eliminate yourself as the bottleneck – and interject yourself as a benevolent, servant leader that is the symbol of high-performing organizations.

        2. Apply the 90/90/1 Rule

        I recently saw a video by Deepak Sharma (a leadership adviser) about productivity and this principle stuck with me. Here’s what it’s about:

        Devote the First 90 Minutes of Your Day to Important Project

        For the next 90 days, devote the first 90 minutes of your day to your most important project—nothing else. Do this for yourself and your employees.

        We usually get sucked into the most wasteful, operational activities in the morning which robs our focus, and steers us into an unwanted rabbit hole. So mute your notifications, avoid the temptation to check your exploding inbox, and scroll your Instagram feed later. Instead, focus on that ONE thing that will provide real value to you, your team, or your business/company/home.

        Apply this rule to yourself – and your team. Your team will thank you. Note: If you’re feeling really stretched for time, you can always hack the rule by testing out a “45/45/1” version.

        A To Do Scheduling System

        Another version of this is to use the Kanban concept, developed by Taiichi Ohno, an industrial engineer at Toyota. Kanban is a scheduling system employing boards and cards.

        The most basic version is a canvas with “To-do”, “Doing”, and “Done” boards (or columns). Each activity or task is a “card” that moves from one column to the other. I use Trello (a Kanban-inspired app) that is a key system for my personal and professional life. It allows me to understand my workload, their priority, and due dates.

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        I use importance and effort metrics (scores) for each task to understand what is truly necessary in my life to work on. It negates the FIFO (first-in, first out) paradox that has plagued millions of people. Instead, it allows me to take stock of what is on my plate, and then bite on what truly will move the needle for me, my team, my life, and my company.

        With a limited appetite (at least for some), would you eat the veggies, fries, mashed potatoes and leave the sizzling steak? No, you wouldn’t (unless you are a vegan and ended up in the wrong restaurant).

        Approach your work with a weighted vengeance – and encourage your team to do the same.

        3. Align Passion and Skills to Purpose

        The heart of human excellence often begins to beat when you discover a pursuit that absorbs you, frees you, challenges you, and gives you a sense of meaning, joy and passion.

        “The most fortunate people on earth are those who have found a calling that’s bigger than they are—that moves them and fills their lives with constant passion, aliveness, and growth.” — Richard Leider

        An ace team-member once told me that while she enjoys working for the company we both used to work at, she really hated anything to do with technology. She was more of a “people” person, and did not want to sit behind a desk sifting through lines of code.

        What struck me was that she was in that role for more than a decade and had just spoken up. The good thing is she spoke up. She expressed her desire and interests. And it allowed her to get into a role of her liking within 30 days.

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        Ask If They like What They’re Doing

        If you, or a team member is frustrated, demotivated, or not performing at their best – one of the questions you should ask is whether they like what they are doing. Then genuinely try to help them get to the role they should be in (whether in the same team/company or not).

        There’s a reason why 53% of Americans (and perhaps more or same across the globe) are unhappy at work. A butcher cannot be an ace salad maker. Pursue your passion – and help pave the way for your team. Unlock your potential and theirs. You will command and lead a supercharged team.

        “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs

        The Bottom Line

        Sometimes, passion has to be ignited. It is dormant, clouded by busy-ness, buried by wrong career choices, and plagued by non-supportive eco-systems. Some will climb out of it, but we as society — and in the case of business teams — incumbent upon the manager/CEO/leader to foster, grow, and nurture the employee.

        Teach her the ropes. Show her the path. Advise him as you would yourself. Let them lead, and make mistakes. Do not fear them, rather make them the leader you would want to become.

        For your not-so-great team members, understand that it is not personal, it is just not a good fit. Help them move on to the pastures they would be fit to graze on. Hence, hire slow (and fire fast).

        Your team is a reflection of you. Boosting their confidence and helping them achieve the impossible is motivation. Focus on that, and you will have a productive team that you and your company will be proud of.

        More Resources About Team Management

        Featured photo credit: rawpixel via unsplash.com

        Reference

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