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Do Blogs Really Make Sense For All Companies ?

Do Blogs Really Make Sense For All Companies ?

Blogs are considered by a lot of us as a good PR strategy — which automatically, we think, means that every one of us should have one. They enable businesses to curtail traditional media and reach their prospects directly, but do they really make sense for all companies? In my personal opinion: ABSOLUTELY NOT.

I’m a huge proponent of the transparency, candidness, and two-way communication that a B2B blog invokes. There are also some real benefits from blogs in terms of SEO and visibility on the web. Done properly, a company’s blog can become the destination on the web for a particular industry. But a blog is much more of a commitment than organizations often expect, and it adds an entirely new level of accountability.

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So what companies are NOT good candidates for blogs?

1. Those without the bandwidth to devote the time needed for writing blog entries

Whether it is a corporate blog or an industry blog sponsored by a company, interesting and current content is key. If no one has the time or ongoing interest to keep the blog updated, it has no way to attract repeat visitors. Even worse, it will look abandoned, and that can negatively affect the image of the company and the services it provides.

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2. Those that do not see the importance of participating on other industry blogs

Posting up content is just the bare minimum of a blog. Being successful in the blogosphere involves a lot of give and take. It takes active participation on other blogs to gain traction for one’s own blog. If an organization does not have an interest in getting involved, they will not be maximizing the conversations they could be having and getting the visibility they are looking for.

3. Those that have trouble presenting thoughts and ideas without a hierarchy of approvals

Although controlled and targeted messaging is crucial, a blog should allow designated members of an organization to have their own voice, to express their minds freely, and to write timely, appropriate content. If leadership needs to have a review process and analyze content before it can hit the web, a blog will lose part of its purity, and it will be obvious to readers.

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4. Those that want to control customer feedback through a closed channel

Some companies just may not be comfortable with the idea of giving any disgruntled customers the opportunity to participate on their blog in the form of comments or suggestions. The nature of a true blog would give anyone the chance to chime in and speak their mind on the topic at hand. If that is not something a company can live with or does not make sense to it, a blog may not be in its best interest.

5. Those that have trouble presenting content that is not self-serving

Usually, the most relevant and interesting content is not specifically about the organization blogging. Companies can use a blog to present its people’s thoughts on industry trends, make predictions, and even start conversations. But often this content will not be about a particular product or service, and a company needs to be comfortable developing that kind of content to attract visitors. A blog does not necessarily need to be discussing only topics or issues directly related to the company itself.

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This is by no means an inclusive list. The practicality of a corporate blog really needs to be identified on a case-by-case basis, and some of the obstacles above can be overcome through education and gradual participation in existing blogs.

They say you are behind if you do not have a blog. I say, there is no room for a “one size fits all” mentality in the blogosphere.

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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