Advertising
Advertising

Design for Default: How to Optimize Your Daily Decisions

Design for Default: How to Optimize Your Daily Decisions

You might assume that humans buy products because of what they are, but the truth is that we often buy things because of where they are. For example, items on store shelves that are at eye level tend to be purchased more than items on less visible shelves.

In the best-selling book Nudge (Kindle | Audiobook), authors Richard Thaler and Cass Sunstein explain a variety of ways that our everyday decisions are shaped by the world around us. The effect that eye-level shelves have on our purchase habits is just one example.

Here’s another: The ends of aisles are money-making machines for retailers. According to data cited by the New York Times, 45 percent of Coca-Cola sales come specifically from end-of-the-aisle racks.

Here’s why this is important: Something has to go on the shelf at eye level. Something has to be placed on the rack at the end of the aisle. Something must be the default choice. Something must be the option with the most visibility and prominence. This is true not just in stores, but in nearly every area of our lives. There are default choices in your office and in your car, in your kitchen and in your living room.

Advertising

My argument is this: If you optimize the default decisions in your life, rather than accepting whatever is handed to you, then it will be easier to live a better life. Let’s talk about how to do that right now.

Design for Default

Although most of us have the freedom to make a wide range of choices at any given moment, we often make decisions based on the environment we find ourselves in.

For example, if I wanted to do so, I could drink a beer as I write this article. However, I am currently sitting at my desk with a glass of water next to me. There are no beers in sight. Although I possess the capability to get up, walk to my car, drive to the store, and buy a beer, I probably won’t because I surrounded by easier alternatives – namely, drinking water. In this case, taking a sip of water is the default decision, the easy decision.

Consider how your default decisions are designed throughout your personal and professional life. For example:

Advertising

  • If you sleep with your phone next to your bed, then checking social media and email as soon as you wake up is likely to be the default decision.
  • If you walk into your living room and your couches and chairs all face the television, then watching television is likely to be the default decision.
  • If you keep alcohol in your kitchen, then drinking consistently is more likely to be the default decision.

Of course, defaults can be positive as well.

  • If you keep a dumbbell next to your desk at work, then pumping out some quick curls is more likely to be the default decision.
  • If you keep a water bottle with you throughout the day, then drinking water rather than soda is more likely to be the default decision.
  • If you place floss in a visible location (like next to your toothbrush), then flossing is more likely to be the default decision.

Researchers have referred to the impact that environmental defaults can have on our decision making as choice architecture. It is important to realize that you can be the architect of your choices. You can design for default.

How to Optimize Your Default Decisions

Here are a few strategies I have found useful when trying to design better default decisions into my life:

Simplicity. It is hard to focus on the signal when you’re constantly surrounded by noise. It is more difficult to eat healthy when your kitchen is filled with junk food. It is more difficult to focus on reading a blog post when you have 10 tabs open in your browser. It is more difficult to accomplish your most important task when you fall into the myth of multitasking. When in doubt, eliminate options.

Advertising

Visual Cues. In the supermarket, placing items on shelves at eye level makes them more visual and more likely to be purchased. Outside of the supermarket, you can use visual cues like the Paper Clip Method or the Seinfeld Strategy to create an environment that visually nudges your actions in the right direction.

Opt-Out vs. Opt-In. There is a famous organ donation study that revealed how multiple European countries skyrocketed their organ donation rates: they required citizens to opt-out of donating rather than opt-in to donating. You can do something similar in your life by opting your future self into better habits ahead of time. For example, you could schedule your yoga session for next week while you are feeling motivated today. When your workout rolls around, you have to justify opting-out rather than motivating yourself to opt-in.

Designing for default comes down to a very simple premise: shift your environment so that the good behaviors are easier and the bad behaviors are harder.

Designed For You vs. Designed By You

Default choices are not inherently bad, but the entire world was not designed with your goals in mind. In fact, many companies have goals that directly compete with yours (a food company may want you to buy their bag of chips, while you want to lose weight). For this reason, you should be wary of accepting every default as if it is supposed to be the optimal choice.

Advertising

I have found more success by living a life that I design rather than accepting the standard one that has been handed to me. Question everything. You need to alter, tweak, and shift your environment until it matches what you want out of life. Yes, the world around you shapes your habits and choices, but there is something important to realize: someone had to shape that world in the first place. Now, that someone can be you.

This article was originally published on JamesClear.com.

Featured photo credit: Yohari Garcia Martnez via flickr.com

More by this author

James Clear

James Clear is the author of Atomic Habits. He shares self-improvement tips based on proven scientific research.

How to Change Your Beliefs and Stick to Your Goals for Good Plan for Chaos: How to Stick to Your Health Goals When Life Gets Crazy How to Stay Focused on Your Goals When You Are Worn Out One Simple Trick That Helps You Reach Your Goals Successfully 7 Helpful Reminders When You Want to Make Big Life Changes

Trending in Productivity

1 How to Influence People and Make Them Feel Good 2 How to Be a Good Leader and Lead Effectively in Any Situation 3 Does the Pomodoro Technique Work for Your Productivity? 4 A Stress-Free Way To Prioritizing Tasks And Ending Busyness 5 4 Things Every True Leader Wants You to Know

Read Next

Advertising
Advertising
Advertising

Last Updated on March 23, 2021

Manage Your Energy so You Can Manage Your Time

Manage Your Energy so You Can Manage Your Time

One of the greatest ironies of this age is that while various gadgets like smartphones and netbooks allow you to multitask, it seems that you never manage to get things done. You are caught in the busyness trap. There’s just too much work to do in one day that sometimes you end up exhausted with half-finished tasks.

The problem lies in how to keep our energy level high to ensure that you finish at least one of your most important tasks for the day. There’s just not enough hours in a day and it’s not possible to be productive the whole time.

You need more than time management. You need energy management

1. Dispel the idea that you need to be a “morning person” to be productive

How many times have you heard (or read) this advice – wake up early so that you can do all the tasks at hand. There’s nothing wrong with that advice. It’s actually reeks of good common sense – start early, finish early. The thing is that technique alone won’t work with everyone. Especially not with people who are not morning larks.

Advertising

I should know because I was once deluded with the idea that I will be more productive if I get out of bed by 6 a.m. Like most of you Lifehackers, I’m always on the lookout for productivity hacks because I have a lot of things in my plate. I’m working full time as an editor for a news agency, while at the same time tending to my side business as a content marketing strategist. I’m also a travel blogger and oh yeah, I forgot, I also have a life.

I read a lot of productivity books and blogs looking for ways to make the most of my 24 hours. Most stories on productivity stress waking up early. So I did – and I was a major failure in that department – both in waking up early and finishing early.

2. Determine your “peak hours”

Energy management begins with looking for your most productive hours in a day. Getting attuned to your body clock won’t happen instantly but there’s a way around it.

Monitor your working habits for one week and list down the time when you managed to do the most work. Take note also of what you feel during those hours – do you feel energized or lethargic? Monitor this and you will find a pattern later on.

Advertising

My experiment with being a morning lark proved that ignoring my body clock and just doing it by disciplining myself to wake up before 8 a.m. will push me to be more productive. I thought that by writing blog posts and other reports in the morning that I would be finished by noon and use my lunch break for a quick gym session. That never happened. I was sleepy, distracted and couldn’t write jack before 10 a.m.

In fact that was one experiment that I shouldn’t have tried because I should know better. After all, I’ve been writing for a living for the last 15 years, and I have observed time and again that I write more –and better – in the afternoon and in evenings after supper. I’m a night owl. I might as well, accept it and work around it.

Just recently, I was so fired up by a certain idea that – even if I’m back home tired from work – I took out my netbook, wrote and published a 600-word blog post by 11 p.m. This is a bit extreme and one of my rare outbursts of energy, but it works for me.

3. Block those high-energy hours

Once you have a sense of that high-energy time, you can then mold your schedule so that your other less important tasks will be scheduled either before or after this designated productive time.

Advertising

Block them out in your calendar and use the high-energy hours for your high priority tasks – especially those that require more of your mental energy and focus. You also need to use these hours to any task that will bring you closer to you life’s goal.

If you are a morning person, you might want to schedule most business meetings before lunch time as it’s important to keep your mind sharp and focused. But nothing is set in stone. Sometimes you have to sacrifice those productive hours to attend to other personal stuff – like if you or your family members are sick or if you have to attend your son’s graduation.

That said, just remember to keep those productive times on your calendar. You may allow for some exemptions but stick to that schedule as much as possible.

There’s no right or wrong way of using this energy management technique because everything depends on your own personal circumstances. What you need to remember is that you have to accept what works for you – and not what other productivity gurus say you should do.

Advertising

Understanding your own body clock is the key to time management. Without it, you end up exhausted chasing a never-ending cycle of tasks and frustrations.

Featured photo credit: Collin Hardy via unsplash.com

Read Next