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6 Garages That Changed The World

6 Garages That Changed The World

Everyone loves a rags to riches story. The majority of us aren’t royalty or offspring of oil barons, but spend our time merely attempting to make ends meet while trying our best to make the most of our time while we’re here. That’s why when we see a story of triumph, like a journey from modest pastures to fields of great success, we find it awe-inspiring.

Here were people, just like us, who with great vision, sacrifice and innovation, seized an opportunity to achieve. Funnily enough, nothing can typify this sentiment more than the spawning of some of the world’s biggest and most influential companies. Many of them started out in very humble workplace arrangements. It’s hard to believe. When we think of the big corporations and conglomerates of today, we think of skyscrapers and executive living, not computers paired alongside pedestal fans and gardening equipment. It’s truly amazing that some of the world’s leading companies, of which arguably bear influence over the direction of mankind, all began operating out of a home garage.

Don’t believe it? Read on to see how the modern world was defined and changed all thanks to a few trusty lock up, (we hope), garages!

1. Google

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Google Office California

    It’s September 1998, and a couple of Stanford graduates, Larry Page and Sergey Brin, decide to rent a garage from a friend, Susan Wojcicki. They worked day and night over the following months to develop an online search engine called ‘Google’. Their goal was to create a platform that could pull all the information on the web into one portal accessible for anyone (and anywhere) that had an internet connection.

    Fast-forward 18 years and Google is the most used search engine available, as well as the most visited domain in existence. This was no accident. Page and Brin were not your average students – they were prodigies, blessed with capabilities worthy of transfiguring the world. Think about just how big Google is for a second. In your immediate surroundings, fathom how many people use it, need it, rely on it. Stats highlight that every minute that passes, 2 million searches are conducted on Google.

    Since its inception, Google has firmly cemented its global domination and is only getting bigger. They recently announced developments in things like basic artificial intelligence. This all stemmed from a small room attached to a house. For Page and Brin to succeed, all they needed was a garage setting to compliment and fuel their brilliant minds – and thus Google was born. When Google bought out Youtube, they made Ms. Wojcicki (their initial garage landlord) CEO as a token of appreciation.

    2. Microsoft

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    Microsoft Office Building

      It’s weird to think that Microsoft, creator of the most popular software in the world, with a market share of 80%, was conceived in the garage of a small suburb in Albuquerque, New Mexico. Bill Gates, alongside friend Paul Allen, worked on a small software program in partnership with IBM. These early days lead to the creation of the landmark software application ‘Windows’.

      Microsoft is now one of the biggest companies in the world, worth several hundred billion in capital. More than a billion computers worldwide are running Windows. As the company constantly updates and refines its programs, it will no doubt get bigger. The company also channels a large amount of its wealth for philanthropic purposes. Microsoft, under the guise and encouragement of Gates, is always starting new charities to help aid and assist people or regions in need, most notably in Africa. Donations to notable causes and organisations are now a fundamental pillar in Microsoft’s company values. As of today, Microsoft is the leading software provider worldwide and has lead to Gates being dubbed the 4th most powerful man in the world. A simple garage is all it took to get it all going.

      3. Amazon

      Amazon Warehouse

        The story of Amazon is much like the river; long, meandering and wild, yet compelling and inspiring. Its founder, Jeff Bezos, worked in computer science on Wall Street throughout the early 90s, building networks in international trading. After being exposed to the rapid growth in internet based business, Bezos left his well paid job in New York in pursuit of his own venture, driving cross country to relocate in Seattle, drafting the formative plans for an internet-based shopping centre along the way. This road trip led to the creation of what is now the biggest online retailer in the world, Amazon.

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        Arriving in Seattle, Bezos set up shop in his garage, pooling together his ingenuity and creative resources to pave the way for a corporate juggernaut that is today the pinnacle of E-commerce and online shopping. The company sits around $65 billion in value, serving customers worldwide. Funny to think it all started from selling a book out of a garage. Now, people associate Amazon with the retailer more so than the breathtaking river.

        4. Disney

        A Disney Store in Paris

          In 1923, brothers Walt and Roy Disney, who were looking to start their careers as artists, politely asked their uncle if they could use his garage to make films (you know, as one typically does). Unsure of what exactly Walt and Roy were referring to, he kindly permitted. The works that were created in this garage, all due to the generosity of Walt and Roy’s uncle, would influence storytelling, filmmaking, and the worldwide landscape of media and entertainment. Their legacy continues to touch the hearts and imaginations of generations upon generations to this very day.

          This success, like all great stories, didn’t come without its challenges. There was a high chance the Disney company was going to be as prolific as Bambi’s mother’s screen time. Disney faced overwhelming rejection from investors in the early stages of production. However, the animated film eventually triumphed, and Disney became one of the highest earning film studios in the world. Today, it’s one of the biggest media entities, leading the way in family animation with Pixar and blockbuster entertainment with Marvel movies and Star Wars. All it took was great imagination, a generous uncle, and a modest garage to help inspire stories that touch our hearts still to this day and create a show business empire.

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          5. Apple

          Apple Store

            Probably the most popular garage story, a lot of us are very aware of Apple’s humble beginnings. Founder Steve Jobs, given the scarcity of the industry at the time, opted to work from his parents’ home garage to create ‘Apple’ along with pals Steve Wozniak and Ronald Wayne. This was in negotiation and strict agreement with Steve’s adopted parents, Paul and Clara. This garage would become the birthplace of Apple 1, Apple’s first major computing product. This was the beginning of what would lead to a journey of worldwide technological advancement.

            Apple’s journey was one that encompassed tumultuous and cyclonic events in its early years, which saw creator, Jobs, leave and then later return to establish Apple as one of the biggest tech giants in the world. Innovative products like the ipod, macbook, iphone, imac, and ipad have transformed the way in which the world connects and engages. Apple’s success is best highlighted by the fact it was the first company in the United States to be valued at $700 billion and is the largest publicly traded corporation in the world by market capitalization. Next time you look at your iphone, or order a much needed coffee courtesy of an ipad, thank Paul and Clara Jobs for generously sub-letting their garage.

            Conclusion

            It’s overwhelming to think that the world has been so heavily influenced by inventions and innovations conceived in plain old garages. A room usually reserved for cars, storage, garden equipment, and unwanted furniture is also apparently a recurring source of creative, highly lucrative, and influential ideas. If you’re looking for an office space to fuel your startup or entrepreneurship, remind yourself of the admirable stories mentioned here, where creative geniuses opted for a garage over an overpriced feng shui workplace.

            By combining the wealth of these ideas created in garages, the figures reach north of several trillion dollars. Let that sink in. You can’t help but imagine what would’ve happened if the individuals mentioned throughout hadn’t locked their garage doors. Ideas are synonymous with theft, so if you decide to follow the footsteps of these great innovators from the contemporary world, be sure to research how to lock up, service, and maintain your garage.

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            Last Updated on September 29, 2020

            How to Start an Online Business That Will Grow and Succeed

            How to Start an Online Business That Will Grow and Succeed

            Unsurprisingly enough, all businesses are online today. Considering the advances in the smartphone industry as well as the increasingly accessible internet facility, it was only a matter of time before businesses took advantage of the online environment.

            This increasing popularity makes for a promising future for a lot of young entrepreneurs. And knowing how to start an online business will open up a world of possibilities for you that was not possible 10 years ago.

            So, keeping the potential for exponential growth in mind, let’s dive into the article below, and explore the steps of starting an online business that will bring you success.

            1. Becoming the Master of ‘ONE’ Trade

            Most successful online businesses are the master of one trade. And that’s why beginning with a niche is always a good idea.

            A niche market is a focused segment within a larger market. Imagine a men’s shoes market and then, imagine handcrafted brown Italian leather shoes for men. While the previous one is a bigger market, the latter one is simply a more focused segment within that market.

            Knowing the niche helps a lot to start an online business and if you are feeling a bit lost, here are some self-queries that will act as a perfect guide:

            What Speaks to Your Heart?

            This first way of discovering the niche is perfect for those who want to do what they love. Working in a market that you love will ensure that constant excitement and drive to do better, eventually leading to ultimate prosperity.

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            Decisions Based on Knowledge

            The second way is perfect for those who have a lot of untapped knowledge about a specific industry. Utilizing the insights on a specific industry is a great way to find a niche. This way, you’ll already know all the ins and outs of the industry and can easily get ahead of all the competitors.

            Undiscovered Potential

            Lastly, conducting research into various industries and finding an untapped segment is another amazing way of finding the right niche. This practice will require you to come up with a new and unique solution for uncatered audiences.

            2. When Is Your Idea Valid?

            All the great ideas for starting an online business needs to be valid. And once you have found the niche, this validation process is what comes next.

            Proving the soundness of the idea is not at all hard. A detailed industry examination is all you need initially to understand the value of the concept and recalibrate it to turn into a great online business.

            Market research is a systematic unraveling of the target market. This research will include all the information on the product/service you are about to sell, the target audience, and how the competitors are operating in this crowded market.

            This in-depth research will give you the initial idea of how the products can make an impact in the outside world. And once the small online business ideas are validated, it will be time to move on and craft a plan and start working on establishing the business.

            3. Crafting the Map to Success

            Having a proper plan for an online business is like having a map when you travel to an unknown city. This is a document that includes all the factual information on the business and crucial business data.

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            To help you out, here’s a list of all the information online business plans must include:

            • An idea of objective – The best online business plans always have a clear outline of the business goals and intentions. Having this clear outline will increase the efficiency of business functions later on. The target demographic, business model—all kinds of information needs to be a part of this document.
            • Taking stock of available resources – A startup needs to utilize all the resources it has, and that’s why the plan needs to have an in-depth outline of the financial resources in use as well as the employees and their expertise. With a better idea of all the resources in hand, starting an online business will be an easier process.

            4. The Virtual Storefront: A Process of Development

            The steps of how to start an online business are incomplete without the website creation process. With the right website approach, you can easily succeed in increasing business revenue.

            What does that perfect business website look like? Let’s follow these steps to create an effective business website.

            Choose Your Approach

            There are numerous ways of making a website and for a positive outcome, you need to choose the perfect approach. Depending on the business model, initial finances, and end goals, there are two kinds of approaches for the online storefront:

            • Third-party approach – Third-party platforms will connect you with the customers out there. For small online business ideas, Creating an account or site with these platforms will be beneficial because these platforms come with a large array of services as well as a big enough existing consumer base ready to utilize.
            • Creating a new website –  A business-specific website will help you eliminate the third party go-between and connect directly with the buyers. With this approach, you get more control over the business and how it is presented to the consumers out there and the revenue you make. Any of the above-mentioned approaches can be beneficial for easy online business startups. However, to achieve some specific business goals, having a customized website will be more beneficial for you.

            Design Can Bring You Maximum Success!

            For those who have decided to create their own site, the design is of paramount importance. With a great design, you will be able to engage and interact with the visitors better and encourage them to make a purchase.

            The design, however, is not just a matter of aesthetics. A website’s design encompasses all aspects of it, from the visual effects to the content that’s used on the site.

            To create a truly amazing design that reflects new online business concepts here are a few matters to consider:

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            • Keep it responsive – Many markets are simply skipping over the desktop phase and launching the business for mobile users around the world.[1] Considering this popularity of the mobile internet market, the business website has to be responsive. This approach will help you to reach a bigger audience and conduct business on a larger scale.
            • Users want a fast experience – Using high-quality images on the site does improve the visuals, but make sure all those images are compressed. Having a faster website will enhance the user experience on the site. Besides compressing all the media content on the site, you can also utilize an asynchronous loading technique that loads all the contents simultaneously, reducing friction. With a faster site, it will become easier to implement the online business startup ideas into reality.
            • Define the brand – The design stage determines a lot of things for the business website and one of those things is the business image. To make an impact on the world with the business, you have to create a perfect image and for that, a brand guide is necessary. The brand guide is a document that includes all the information and guidelines on various visual elements on the site that makes up the business personality. Based on the kind of image you want to create, all the elements will be outlined in this documentation.

            Where the Website Becomes Reality

            Since we know how website design helps to launch a successful online business, it is time to move onto development. Online business development is where the idea becomes a reality. And to make this reality perfect, you need to make sure that the development and deployment process goes well.

            A high performing site always includes all the right features that enhance the user experience as well as helps you to convert more traffic. And for the best results, ensure the use of only the latest tech stack during development.

            Here are some development issues you have to pay attention to while building the business website:

            • The right partner makes all the difference – For small startups who are wondering how to start an online business, finding the right development partner is going to make all the difference. However, before making a decision, there are a few things you should contemplate. The team that you are about to hire should have experience in catering to your industry, as well as an extensive portfolio and good reviews. Additionally, it will be perfect if the agency or freelancer also provides a 360-degree service, from development to maintenance.
            • How to assure the quality of the site? – Testing the site is an integral part of the answer to the question of “how to start an online business?”. An experienced partner will be able to help you the most with this. From security testing to split testing, this stage in development will help in understanding how well the site functions and what needs to change. And once the changes are made and the test results come clean, it will be time to launch the website.

            5. Some Tricks to Increase Online Sales

            Selling online is not easy, but not hard either. In a physical store, you can use campaigns, go door to door with pamphlets, and such. However, successful online businesses have their own style of campaigns that helps them to sell more without any problems.

            So, what are these tricks?

            Utilize the Magic of SEO

            With an increase in quality traffic, the sales ratio will go up too. And to drive quality traffic on the website, you need to utilize the SEO tricks, and probably hire an SEO expert.

            When starting an online business site, ensure all the content on the site is optimized to rank for the right queries by target consumers. With a higher rank on the SERP, the traffic will increase on the site.

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            With the increase in quality traffic, it will become easier for you to convert visitors. The visitor data will help you to adjust the site performance. In brief, utilizing SEO will open the doors to a lot of possibilities for your small online business ideas.[2]

            Entice With Free Value

            Consumers today have lots of options to choose from. And keeping all that in mind, it will be wise to create a business plan for an online startup that provides free value to the users before asking them to buy something.

            Consumers want to buy from someone who knows what they are doing, especially in the case of a curated service or goods provider. And that’s why to turn the profitable online business ideas even more effective, you need to start offering free value on the site, with free products and content.

            Having a blog is also another way of displaying your expertise. With specialized content on the industry, you can easily grab the attention of the audience. And once assured of your knowledge on the matter, consumers will feel a lot safer about making a purchase.

            A Killer Customer Service Is Everything

            Your small online business idea needs a better service option. Using AI-based interactive features to implement better support for the global consumer base will prove to be extremely beneficial. With a 24/7 automated support channel, customers will be satisfied with your business and come back more often.

            It’s an Easy Process: All You Have to Do Is to Start

            And there it is, the simple five-step process of starting an online business that is bound to succeed. If you look closely, you’ll notice that there are not a lot of differences between creating a physical business and an online one. The main differences are only in the consumer and competitive landscape.

            While a physical store faces and caters to local competitors and consumers, the online business has to deal with the same on a global basis. So, focusing well on the global market landscape while crafting the plan will help you succeed.

            More Tips on How to Start an Online Business

            Featured photo credit: Austin Distel via unsplash.com

            Reference

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