Advertising
Advertising

How to Become Insanely Efficient on Twitter With 1 Hour per Day

How to Become Insanely Efficient on Twitter With 1 Hour per Day

Stay sane with Twitter and your followers — no bot-talk here!

I came to love Twitter years after I started using it. In December 2007, I started off  as  a curious, early adopter and nerd—who, me?—but also as a consumer, a person who only observes what’s happening while checking on my favorite app publishers, bloggers and companies.

Don’t get me wrong—that’s fine if that is what you want.

General remarks about using Twitter and staying sane at the same time

What? There is a wrong way to use Twitter?

Of course not, but there will be a red and blue pill in it, and here is why: everybody is talking about Social-Media Automation these days, so I decided to take one of its poster boys for a spin.

red_or_blue_pill_crimson_quill-2-xlarge_trans++1AV4Xi_c1-RBRBJaxWbsj_CMwXDMSn9wenNYVANiOzU
    (Courtesy of Wikia)

    Yea, I did choose the blue pill.

    Neo, the shining hero of the Matrix Universe took the red one, of course. My experiment went on for 14 days, and I chose the great service of SocialQuant (more from these nice people you can find here).

    Basically, what they’re doing is plugging you into an Autopilot Twitter on Steroids.

    “You will not follow, unfollow anybody, did I make myself clear?”

    Advertising

    “Yes, Morpheus,” is all you bear to say.

    No joke, they’re doing nearly everything, not only the heavy lifting for you. The only thing they allow you to do  is tweeting on your own. How sweet of you, guys. They followed and unfollowed people and services I’ve never known existed. Very soon, I totally lost grip of my follower base and their likes, direct messages and clicks.

    To be honest with you, that really creeped me out quite a bit.

    Nonetheless, for sure, it turned out, they did a hell of a job: my follower base increased by 77% in only 14 days. But in the end, my still shivering bones forced me asking Morpheus to provide the red pill instead this time, uh, better. Thank you so much. Don’t get me wrong here. If you are serious about growing your business fast and pushing your brand in no time, then there is no way out of content-marketing automation.

    This is what Jeff Bullas pointed out recently in his blog. And boy, this man knows, what he is talking about.

    That leads us to, why are you using Twitter in the first place? Sit back, grab a cup of coffee and think about it:

    • What is your purpose on Twitter?
    • Do you honestly want to achieve a personal or professional goal?
    • Is it that you think you want to use Twitter but feel like you’re drowning?

    If you choose to reach new heights personally or professionally on Twitter, this guide is for you.

    So, why not dive in?

    You’re still with me. Very much appreciated, young Padawan! We both know now that you want to reach new highs on Twitter and not be overwhelmed by the constant stream of information on the platform. Likewise, it wouldn’t harm you to become a Twitter Jedi, who will never turn to the dark side. You don’t want to spend your hard-earned dollars on tools that make you famous. Your fame will be hard earned, but your own!

    Advertising

    Agreed? Good boy!

    “There are as many goals and Twitter strategies as tweets these days, but only one metric of success: Engagement!”

    —(Quote by me, sorry Marketing Wizards)

    You being successful is based on some fundamental rules you better follow to not shoot your kneecap.

    1. Post regularly even during vacation time and weekends.

    But don’t over-tweet! Some say, do 3–5; some vote for more. Don’t let that confuse you. Go with what suits you best. Want an example? I’ve seen tweet bursts of ten and more, that showed up in a row even at the tremendously full Twitter timeline.

    Speaks for itself, and you get the idea, right?

    I knew it, so let’s go on.

    2. Reschedule tweets 3 times.

    The Master Yoda in marketing, enchantment and former Apple evangelist is, right, Guy Kawasaki.

    He promotes the rule of rescheduling tweets 3 times for 3 good reasons actually.

    Advertising

    • Depending on the timezone your audience lives in, they might have no chance at all to see your posts.
    • Even though Twitter is going to change the timeline’s behavior, posts slip by in split-seconds. That’s, why even big publishers of today’s newspapers resurrect their top news more than once.
    • Finally, your audience grows, naturally, if you repost. Just simple, stupid math.

    Find out more from the still unmatched Guy Kawasaki: The Art of Changing Hearts, Minds, and Actions.

    3. Let Buffer decide the when of tweeting.

    What this indispensable service does is as simple as genius: you put your tweets in their garage, and they will open doors at the right time to let them out.

    4. Be distinctive and not too broad.

    Bear in mind, you are not the only person in the Twitterverse and others might as well tweet reasonable, good posts. So you need to be specific in reaching out to a targeted audience. Separate apples from pears and stick to it.

    Don’t ever tweet about the all-so-cute kittens if you are not in the animal shelter business or want to go mainstream all of a sudden.

    (Power-Tip) But adapt fast. During my last month’s I learned, my audiences graves for IoT and especially SaaS.

    That is well within my realm, so I immediately did bring up far more valuable content about this topics. A couple of tweets returned more retweets and likes than I ever had before.

    5. Use #hashtags wisely.

    They should maximize engagement and define your content. As with many things, don’t put too many. Having more than three will bring your engagement rate down by 17%. Consult “The ultimate guide to hashtags on Social Media” for in-depth advice on that topic.

    6. Make your tweets vibrant and sexy.

    Images, videos, and links don’t help you to stand out by much these days. But they keep you from drowning in the flood of compelling visual post already dominating the Twitter stream.

    Use of media in tweets
      (Courtesy of AdWeek)

      As the geniuses from bitly and Sproutsocial stressed on recently, clicks will increase by 18%. More importantly, nobody wants to retweet you with images missing (increase by 150%). You got the picture, figuratively speaking, right?

      Advertising

      7. (Bonus Tip) Add your 2 cents to your tweets.

      Making tweets standout anybody? My 2 cents on it goes here. A short personal blurb can be added to start a tweet. It might look like that:

      Economics, check, security? — Infographic: The #innovation and #impact of #IoT | http://bit.ly/1XbpVRx

      That comments have to be short, like 5–6 words max. Make them catchy, even if it takes time!

      Process and platform

      Fear not, young Skywalker. This one short and fast will be.

      Nonetheless, you need to do your homework. That is incredibly easy with my advice on how to curate content on mobile devices.

      • Curate you favorite content and store it accordingly, if you want it for further reference (strongly recommended).
      • Buffer your curated links regularly and better not let buffer dry out.
      • Reschedule your most popular tweets up to 3 times (buffer again is here convenient like nothing else).

      Remember that you can do each of these tasks efficiently on the mobile platform. Especially, if you travel with such an excellent device like an iPad frequently. Even as a road warrior or during vacation, you will not easily fall back too far.

      Engagement, Engagement, Engagement

      Bear in mind, tweeting is only a small part of the equation!

      Far more important is the real action, like gaining followers, getting humans to click your links, retweets and likes. In this particular order. Why on earth should I do that, you ask? Isn’t it enough I did anything to tweet the good stuff? Hell no, unfortunately.

      Don’t you remember your Grandma saying, “Don’t expect others to do more than you are willing to do”?

      • You need not necessarily engage with everybody of the Twitterverse, concentrate on the followers or people, you want to follow.
      • Show respect, retweet and like nice tweets of each new follower.
      • Follow the followers if they belong to your realm and say thank you with a nice direct message.
      • List your followers if they belong to key areas of your Twitter mission.
      • Visit your lists frequently and engage with the key people as shown above.

      Conclusion

      Being successful doesn’t mean you need to sit for hours in front of your computer each day. Isn’t that nice? Using Twitter for a purpose now will mean a lot more to you, because you know how to engage and not miss out on what Twitter really is about.

      Stick to your Twitter vision and your rules and don’t try to be somebody else. Find the right tone and being supportive and empathetic on Twitter is likewise important.

      More by this author

      Jochen Burkhard

      Owner Burkhard Consulting

      Step Aside Google: Qwant Is A Secure Beauty Why Apple Music Is Indispensable For Me Twitter Efficiency How to Become Insanely Efficient on Twitter With 1 Hour per Day How To Visually Save Your Audience From Boredom New York (Photo by me) A 5-minute Guide to Content Management on your Smartphone

      Trending in Technology

      1 10 Smart Productivity Software to Boost Work Performance 2 How to Type Faster: 12 Typing Tips and Techniques 3 9 Best Calendar Apps to Stay on Track in 2020 4 7 Best Project Management Apps to Boost Productivity 5 10 Best Keyboards Under $90 on Amazon

      Read Next

      Advertising
      Advertising
      Advertising

      Last Updated on July 8, 2020

      10 Smart Productivity Software to Boost Work Performance

      10 Smart Productivity Software to Boost Work Performance

      Productivity is the ability to perform tasks efficiently and in a timely manner. In today’s busy and competitive business world, productivity is paramount for any business, organization or corporation.

      Productivity is more than just performing tasks successfully. It is about investing and allocating resources, so the company or business can perform to meet its core goals.

      As part of 2019, it is important to commit to new goals. When shopping around for new productivity software keep in mind the following things: cost, reliability, cross-platform compatibility, on the go, technical support, etc.

      In the subsequent sections, we will examine the most recommended productivity software in the marketplace. In addition, we will look at what makes them tick and what separates them from the rest of the pack.

      Projects and Tasks Management

      1. Monday dot com

        Monday dot com was founded to create a team management solution so people connect to workplace processes across any industry. The productivity tool is used in more than 140 countries.

        The user interface is intuitive and impressive. It makes collaboration productive and fun because of its simplicity.

        The tool is deemed to have one of the best user experiences across the mobile and online project and task management platform.

        The product includes usability, customization, admin control, group management and control, private or public control, in-group messaging and more.

        Check out the software here!

        2. Asana

        Advertising

          The mantra behind Asana’s product is to enable teams from across different organizations to work together effortlessly.

          The software comes with lots of customizations. When you create a project as a user, you can choose between a traditional task view and the kanban-style board view. The dashboard allows you to see the progress on a project, and it includes an excellent advanced set of search tools.

          Also, Asana’s Android and iOS apps do retain the web interface’s clean look and feel.

          Check out the software here!

          3. Trello

            Trello was founded in the summer of 2010 and two years later the platform added 500,000 members. Anyone within sales, marketing, HR and operations can collaborate successfully with this product.

            Moreover, the tool has over 100 plus integrations with Google Drive, Slack, Jira and others. The product works flawlessly across various platforms.

            Some of the well-known features includes is speed, easy-to-use, and set up. The interface includes due dates, assignments, file storage, checklists and more.

            Check out the software here!

            4. Jira

              The Jira software is flexible and heralded as the next-generation project.

              Advertising

              The software allows teams to design and adapt the software to an organization’s needs. This includes having visibility into long term goals, project roadmaps, status of work, real-time release information and more. In addition, the interface is customizable.

              The Atlassian Cloud does not support multiple separate domains, subdomains or domain aliases in Google Apps.

              Check out the software here!

              5. Evernote Business

                Evernote was founded in 2008 and reached 11 million users by 2011. The company was founded on the premise that their product should address the ever-increasing volume and speed of information.

                The product helps bring together groups of teams because of versatility and functionality. It creates documents, collaboration on projects, store information all a single location.

                Moreover, you can find information quickly and includes effective search capabilities and integrations with existing tools you may already use.

                Check out the software here!

                Communication

                6. Slack

                  Slack was founded in 2013 and the tool is heralded as a collaboration hub. Slack is where productivity happens. When you start a new project, hire new staff, deploy a code, review a sales contract, finalize on a budget, Slack covers all of these. Some of the major highlights include highly customizable notifications and seamless integrations with other collaboration and office tools. The free version of the software comes loaded with features, but does not archive old message. So, you have to review what are the best options for your organization or business.

                  Check out the software here!

                  Advertising

                  7. Spike

                    Newcomer Spike makes emails more conversational by helping teams maintain productivity, communication, and collaboration. All of these are achieved from within their inbox.

                    Spike works on top of any existing email (O365, G suite, and IMAP) turning it into a real-time messenger and making your communication much more functional and efficient.

                    Spike’s features include built-in groups and channels, voice and video calls, email encryption, instant access to all your files, and much more.

                    Check out the software here!

                    Creation

                    8. Office 365

                      Microsoft’s Office 365 could not be excluded from the conversation and especially as it pertains to productivity software.

                      Of course we are all familiar with Word, Excel, PowerPoint, and Outlook. But there is more capabilities that come with it.

                      You have business-class email, online storage space, and teamwork solutions. These services can be accessed from just about anywhere.

                      Within this suite is Microsoft Sway, which is a presentation software and a step above PowerPoint.

                      Check out the software here!

                      Advertising

                      9. Grammarly

                        Grammarly helps to cut down time on editing. Professionals in several industries like law, healthcare, academia, marketing, engineering and journalism use it to provide instant feedback on the accuracy of writing in English.

                        Once you install the extension from Google Chrome, you can get corrections when you are drafting an email, using social media and other apps.

                        Grammarly is AI powered and it’s a wonderful tool to have to check spelling and grammar before a presentation.

                        Check out the software here!

                        Team Analytics

                        10. ActivTrak

                          ActivTrak is a business intelligence tool that allows you to access team behavior analytics. In other words, it is data-driven.

                          The pros include two-factor authentication with active directory integration. You can also automate your alerts and it has an intuitive interface with easy-to-use admin controls.

                          Furthermore, it comes with Google sign-in, iOS app, productivity track, and more. The bottomline is the product offers employee productivity metrics along with team behavior analytics.

                          Check out the software here!

                          The Bottom Line

                          Depending on the size, budget, resources, and immediate needs of your company, not all productivity software will exactly solve your problem. You will have to contact any of the providers above and probe extensively to find the right product that is made for your business.

                          More Productivity Tools

                          Featured photo credit: Domenico Loia via unsplash.com

                          Read Next