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How to Become Insanely Efficient on Twitter With 1 Hour per Day

How to Become Insanely Efficient on Twitter With 1 Hour per Day

Stay sane with Twitter and your followers — no bot-talk here!

I came to love Twitter years after I started using it. In December 2007, I started off  as  a curious, early adopter and nerd—who, me?—but also as a consumer, a person who only observes what’s happening while checking on my favorite app publishers, bloggers and companies.

Don’t get me wrong—that’s fine if that is what you want.

General remarks about using Twitter and staying sane at the same time

What? There is a wrong way to use Twitter?

Of course not, but there will be a red and blue pill in it, and here is why: everybody is talking about Social-Media Automation these days, so I decided to take one of its poster boys for a spin.

red_or_blue_pill_crimson_quill-2-xlarge_trans++1AV4Xi_c1-RBRBJaxWbsj_CMwXDMSn9wenNYVANiOzU
    (Courtesy of Wikia)

    Yea, I did choose the blue pill.

    Neo, the shining hero of the Matrix Universe took the red one, of course. My experiment went on for 14 days, and I chose the great service of SocialQuant (more from these nice people you can find here).

    Basically, what they’re doing is plugging you into an Autopilot Twitter on Steroids.

    “You will not follow, unfollow anybody, did I make myself clear?”

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    “Yes, Morpheus,” is all you bear to say.

    No joke, they’re doing nearly everything, not only the heavy lifting for you. The only thing they allow you to do  is tweeting on your own. How sweet of you, guys. They followed and unfollowed people and services I’ve never known existed. Very soon, I totally lost grip of my follower base and their likes, direct messages and clicks.

    To be honest with you, that really creeped me out quite a bit.

    Nonetheless, for sure, it turned out, they did a hell of a job: my follower base increased by 77% in only 14 days. But in the end, my still shivering bones forced me asking Morpheus to provide the red pill instead this time, uh, better. Thank you so much. Don’t get me wrong here. If you are serious about growing your business fast and pushing your brand in no time, then there is no way out of content-marketing automation.

    This is what Jeff Bullas pointed out recently in his blog. And boy, this man knows, what he is talking about.

    That leads us to, why are you using Twitter in the first place? Sit back, grab a cup of coffee and think about it:

    • What is your purpose on Twitter?
    • Do you honestly want to achieve a personal or professional goal?
    • Is it that you think you want to use Twitter but feel like you’re drowning?

    If you choose to reach new heights personally or professionally on Twitter, this guide is for you.

    So, why not dive in?

    You’re still with me. Very much appreciated, young Padawan! We both know now that you want to reach new highs on Twitter and not be overwhelmed by the constant stream of information on the platform. Likewise, it wouldn’t harm you to become a Twitter Jedi, who will never turn to the dark side. You don’t want to spend your hard-earned dollars on tools that make you famous. Your fame will be hard earned, but your own!

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    Agreed? Good boy!

    “There are as many goals and Twitter strategies as tweets these days, but only one metric of success: Engagement!”

    —(Quote by me, sorry Marketing Wizards)

    You being successful is based on some fundamental rules you better follow to not shoot your kneecap.

    1. Post regularly even during vacation time and weekends.

    But don’t over-tweet! Some say, do 3–5; some vote for more. Don’t let that confuse you. Go with what suits you best. Want an example? I’ve seen tweet bursts of ten and more, that showed up in a row even at the tremendously full Twitter timeline.

    Speaks for itself, and you get the idea, right?

    I knew it, so let’s go on.

    2. Reschedule tweets 3 times.

    The Master Yoda in marketing, enchantment and former Apple evangelist is, right, Guy Kawasaki.

    He promotes the rule of rescheduling tweets 3 times for 3 good reasons actually.

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    • Depending on the timezone your audience lives in, they might have no chance at all to see your posts.
    • Even though Twitter is going to change the timeline’s behavior, posts slip by in split-seconds. That’s, why even big publishers of today’s newspapers resurrect their top news more than once.
    • Finally, your audience grows, naturally, if you repost. Just simple, stupid math.

    Find out more from the still unmatched Guy Kawasaki: The Art of Changing Hearts, Minds, and Actions.

    3. Let Buffer decide the when of tweeting.

    What this indispensable service does is as simple as genius: you put your tweets in their garage, and they will open doors at the right time to let them out.

    4. Be distinctive and not too broad.

    Bear in mind, you are not the only person in the Twitterverse and others might as well tweet reasonable, good posts. So you need to be specific in reaching out to a targeted audience. Separate apples from pears and stick to it.

    Don’t ever tweet about the all-so-cute kittens if you are not in the animal shelter business or want to go mainstream all of a sudden.

    (Power-Tip) But adapt fast. During my last month’s I learned, my audiences graves for IoT and especially SaaS.

    That is well within my realm, so I immediately did bring up far more valuable content about this topics. A couple of tweets returned more retweets and likes than I ever had before.

    5. Use #hashtags wisely.

    They should maximize engagement and define your content. As with many things, don’t put too many. Having more than three will bring your engagement rate down by 17%. Consult “The ultimate guide to hashtags on Social Media” for in-depth advice on that topic.

    6. Make your tweets vibrant and sexy.

    Images, videos, and links don’t help you to stand out by much these days. But they keep you from drowning in the flood of compelling visual post already dominating the Twitter stream.

    Use of media in tweets
      (Courtesy of AdWeek)

      As the geniuses from bitly and Sproutsocial stressed on recently, clicks will increase by 18%. More importantly, nobody wants to retweet you with images missing (increase by 150%). You got the picture, figuratively speaking, right?

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      7. (Bonus Tip) Add your 2 cents to your tweets.

      Making tweets standout anybody? My 2 cents on it goes here. A short personal blurb can be added to start a tweet. It might look like that:

      Economics, check, security? — Infographic: The #innovation and #impact of #IoT | http://bit.ly/1XbpVRx

      That comments have to be short, like 5–6 words max. Make them catchy, even if it takes time!

      Process and platform

      Fear not, young Skywalker. This one short and fast will be.

      Nonetheless, you need to do your homework. That is incredibly easy with my advice on how to curate content on mobile devices.

      • Curate you favorite content and store it accordingly, if you want it for further reference (strongly recommended).
      • Buffer your curated links regularly and better not let buffer dry out.
      • Reschedule your most popular tweets up to 3 times (buffer again is here convenient like nothing else).

      Remember that you can do each of these tasks efficiently on the mobile platform. Especially, if you travel with such an excellent device like an iPad frequently. Even as a road warrior or during vacation, you will not easily fall back too far.

      Engagement, Engagement, Engagement

      Bear in mind, tweeting is only a small part of the equation!

      Far more important is the real action, like gaining followers, getting humans to click your links, retweets and likes. In this particular order. Why on earth should I do that, you ask? Isn’t it enough I did anything to tweet the good stuff? Hell no, unfortunately.

      Don’t you remember your Grandma saying, “Don’t expect others to do more than you are willing to do”?

      • You need not necessarily engage with everybody of the Twitterverse, concentrate on the followers or people, you want to follow.
      • Show respect, retweet and like nice tweets of each new follower.
      • Follow the followers if they belong to your realm and say thank you with a nice direct message.
      • List your followers if they belong to key areas of your Twitter mission.
      • Visit your lists frequently and engage with the key people as shown above.

      Conclusion

      Being successful doesn’t mean you need to sit for hours in front of your computer each day. Isn’t that nice? Using Twitter for a purpose now will mean a lot more to you, because you know how to engage and not miss out on what Twitter really is about.

      Stick to your Twitter vision and your rules and don’t try to be somebody else. Find the right tone and being supportive and empathetic on Twitter is likewise important.

      More by this author

      Jochen Burkhard

      Owner Burkhard Consulting

      Step Aside Google: Qwant Is A Secure Beauty Why Apple Music Is Indispensable For Me Twitter Efficiency How to Become Insanely Efficient on Twitter With 1 Hour per Day How To Visually Save Your Audience From Boredom New York (Photo by me) A 5-minute Guide to Content Management on your Smartphone

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      Last Updated on December 9, 2019

      10 Best Calendar Apps to Stay on Track in 2020

      10 Best Calendar Apps to Stay on Track in 2020

      The success of our day is largely dependent on the quality of our planning. Not to miss out anything in their to-dos, some people prefer to make a list of upcoming tasks in a notebook, while others have long started using digital technology solutions.

      Calendar applications are some of the main tools that are worth using to organize our life and plan your time carefully.

      Many people have switched to specific tools; however, there are still some who do not use calendars on a daily basis. They may find some applications uncomfortable to use, non-functional, or expensive.

      In this article, we are going to check out the best calendars apps to help you stay organized.

      1. Cal Calendar

        Cal Calendar has recently appeared on the market of mobile applications (Android, iOS). It is the brainchild of the development team of Any.do that features impressive functionality and well-thought-out design.

        The application comes with many great features, including support for Exchange and Google Calendar, widgets, voice recording, and many more.

        Cal Calendar has direct integration with Any.Do To-Do List, which gives you a unique tandem of two applications.

        Apart from its extended functionality, Cal Calendar is easy to use. The creation of events is very simple and fast.

        What is more, depending on the name of the event, the application automatically adds contacts and geolocation data to the entry description. You can even import your lists and entries from Any.do.

        Cal Calendar is a great option for any type of user. It is very convenient and doesn’t overcomplicate the mode of display.

        Another good thing is that this tool is available for free, so you can use it without spending a dime for the software.

        Available for iOS and Android

        2. Google Calendar

          Google Calendar is the official calendar for Android devices that has been tested out by many users around the globe. If you are right now trying to get away from it, consider changing your mind.

          Since this application is installed on most Android devices by default, many users think that there is nothing special in this program. They are wrong.

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          Google has been updating its calendar for quite a few years, and now it comes in Material Design with advanced event features, direct integration into other Google services (for example, supports reminders and Google Now), and comes with Exchange support.

          The program is super easy and will not cost a dime for you. It is a good thing, right?

          Available for iOS and Android

          3. Jorte Calendar

            Jorte Calendar is one of the most popular calendar applications in the Google Play store.

            The program features a wide range of configuration options, with many design alternatives. You can adjust display mode to your needs and view calendar entries sorted by month, week, or day (by hours). It is convenient for quickly picking the desired date, using task bars, and setting reminders.

            Apart from its ordinary information storing function, this application can be a special cloud service, Jorte Cloud, allowing you to synchronize calendars, schedules, and task lists on multiple devices. The application also supports data importing from Google Calendar.

            For those paying attention to the program design, there is also Jorte Store, where you can buy styles and icons to personalize the calendar. This feature makes Jorte is one of the brightest calendar applications.

            A basic version of the app is free of charge, so if you do not want to spend money on a calendar application, it is a good option.

            Available for iOS and Android

            4. Business Calendar

              Business Calendar is geared towards people who use their calendar for work purposes and business task planning. It offers different modes with wide configuration capabilities.

              The application gives a default view mode by months, and events can be marked in different colors. Display modes/ sorting can be adjusted to your needs (by month, day, year, or events).

              You can also set a multi-day viewing mode to see how things look for the next few days. Scrolling up and down moves you by month, and if you check a few days, they will be shown in a more detailed form.

              The day display mode offers hourly scheduling, and the schedule mode provides a detailed schedule for a single event.

              Business Calendar is a great tool for planning/ scheduling cases, tasks, and events. There is a support for recurring events, which can be set up in just a few clicks.

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              Having purchased software, you can use it to import and export other calendars, delete, copy, or move several events at the same time.

              Android Business Calendar application may seem somewhat chaotic, but it works fine and is easy to work with if you play with it for a while.

              A full version of the application is available for $4.99, but you can also find a free version for the app test drive.

              Available for Android

              5. Calendar

                Calendar is a relatively new app. It works as a web app and for both iOS and Android devices. It is an intelligent app that learns your contacts, schedule and tasks. It also helps you schedule and arrange meetings according to your available time slots.

                A good thing about Calendar is that it allows you to sync up with other calendars you use such as Apple Calendar and Google Calendar. And so you can manage all the calendars you have in one place.

                Calendar also gives you analytics of your meetings, giving you a clear picture on how you can improve your time management.

                Available for Desktop, and iOS

                6. aCalendar

                  aCalendar opens our collection of top 10 calendar applications available on the market today. With its appealing design, easy navigation, and great functionality, it is one of the most popular calendar apps in our list.

                  Some of extra functions include color schemes for each case type (48 colors to choose from), different types of demonstrations, different widgets, moon phases, and much more.

                  Taking into account it functionality, aCalendar is a reliable calendar application that has an easy-to-navigate interface with three display options. Scrolling from side to side allows you to switch between the display modes of the month, week and day.

                  When scrolling down and up, you are moving through the calendar at intervals in accordance with the selected display mode.

                  Apart from its time planning feature, aCalendar synchronizes photos from contact lists or social networks to remind you about birthdays, anniversaries, or any other special dates.

                  The program also supports data transfer through NFC and full-screen widgets, which eases your work with any data.

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                  The program is available for free, but you can also get even more features if you buy the extended version of software for $4.99.

                  Available for Android

                  7. DigiCal Calendar

                    DigiCal Calendar is very similar to Cal Calendar in the fact that the application focuses on design more than on its functionality. However, this doesn’t mean that the application doesn’t serve the purpose.

                    With this calendar application, you can synchronize all your calendars and view them in different ways.

                    Along with the basic functions, this program comes with support for Google Calendar, Outlook, and includes some unique and interesting features. You can match keywords to the image or set up a dark theme.

                    The app can even show you the weather forecast for three days. There are many other features that deserve the attention of people who really like to use calendar applications.

                    Available for Android

                    8. SolCalendar

                      SolCalendar can be called a universal application. It claims to be an all-in-one digital solution having a basic calendar functionality combined with some other advanced features, such as weather forecast for a specific day.

                      The application supports Google Calendar, as well as tasks, widgets, lunar calendar and even Foursquare.

                      Those searching for a calendar application to cover just everything in its functionality, SolCalendar is a program to consider. There are a lot of interesting things in this application; the program does an excellent job working in “all-in-one” mode.

                      Test SolCalendar – the application is available for free. You can test it out without purchasing the service.

                      Available for Android

                      9. Today Calendar

                        Today Calendar is one of the most hip and edgy calendars in our list. The solution was one of the first ones that really embraced Material Design and remains one of the few that adhere to the neat style.

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                        The calendar application offers bold colors, simple controls, and great functionality. This is not as heavy an application as many others; it will not eat all the memory of your device.

                        If you are not searching for something complicated and over-functional, Today Calendar is what you need. You can always test the application before paying for it – the program is available for free.

                        Available for Android

                        10. Calendar Widget: Month

                          Sometimes people do not need a heap of calendar applications. They would prefer to have one efficient calendar widget.

                          Calendar Widget: Month perfectly fills this niche and meets all the needs of a modern user. It has some features of an ordinary calendar, but the real great thing about this software is that it has 80 or more themes in its library.

                          The design of the application is great; the themes are perfectly tuned. There are options for almost any theme of your smartphone. The only drawback is the fact that the widget memory is not too large, and you should be ready for it.

                          This simple calendar widget was created in the image and semblance of widgets from Yahoo. The widget window displays one calendar month with the ability to go to the previous and move to the next one.

                          If you need a simple and affordable calendar to plan your tasks and affairs for one month, this widget is ideal for you. Calendar Widget: Month is so simple that it does not even have Google Calendar support.

                          At the moment, it does not have the function of connecting any third-party calendars and services. Developers allow the possibility of introducing support for Google service as an addition to the widget, if users request to have this opportunity.

                          Available for Android

                          Our Verdict

                          Searching for the right application to manage your various calendars and plan your busy day can sometimes turn into a streak of obstacles.

                          Most of us need flexible applications that can be easily used to manage our tough schedule. The application should have all necessary time planning functions and be intuitive.

                          Stylish design and limitless compatibility also matter. It is not always easy to find such a program.

                          The above digital calendar solutions fall under the category “worth” of being used. They are modern, multifunctional, easy, and easy. Pick the one you like!

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                          Featured photo credit: Unsplash via unsplash.com

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