Advertising
Advertising

How to Become Insanely Efficient on Twitter With 1 Hour per Day

How to Become Insanely Efficient on Twitter With 1 Hour per Day

Stay sane with Twitter and your followers — no bot-talk here!

I came to love Twitter years after I started using it. In December 2007, I started off  as  a curious, early adopter and nerd—who, me?—but also as a consumer, a person who only observes what’s happening while checking on my favorite app publishers, bloggers and companies.

Don’t get me wrong—that’s fine if that is what you want.

General remarks about using Twitter and staying sane at the same time

What? There is a wrong way to use Twitter?

Of course not, but there will be a red and blue pill in it, and here is why: everybody is talking about Social-Media Automation these days, so I decided to take one of its poster boys for a spin.

red_or_blue_pill_crimson_quill-2-xlarge_trans++1AV4Xi_c1-RBRBJaxWbsj_CMwXDMSn9wenNYVANiOzU
    (Courtesy of Wikia)

    Yea, I did choose the blue pill.

    Neo, the shining hero of the Matrix Universe took the red one, of course. My experiment went on for 14 days, and I chose the great service of SocialQuant (more from these nice people you can find here).

    Basically, what they’re doing is plugging you into an Autopilot Twitter on Steroids.

    “You will not follow, unfollow anybody, did I make myself clear?”

    Advertising

    “Yes, Morpheus,” is all you bear to say.

    No joke, they’re doing nearly everything, not only the heavy lifting for you. The only thing they allow you to do  is tweeting on your own. How sweet of you, guys. They followed and unfollowed people and services I’ve never known existed. Very soon, I totally lost grip of my follower base and their likes, direct messages and clicks.

    To be honest with you, that really creeped me out quite a bit.

    Nonetheless, for sure, it turned out, they did a hell of a job: my follower base increased by 77% in only 14 days. But in the end, my still shivering bones forced me asking Morpheus to provide the red pill instead this time, uh, better. Thank you so much. Don’t get me wrong here. If you are serious about growing your business fast and pushing your brand in no time, then there is no way out of content-marketing automation.

    This is what Jeff Bullas pointed out recently in his blog. And boy, this man knows, what he is talking about.

    That leads us to, why are you using Twitter in the first place? Sit back, grab a cup of coffee and think about it:

    • What is your purpose on Twitter?
    • Do you honestly want to achieve a personal or professional goal?
    • Is it that you think you want to use Twitter but feel like you’re drowning?

    If you choose to reach new heights personally or professionally on Twitter, this guide is for you.

    So, why not dive in?

    You’re still with me. Very much appreciated, young Padawan! We both know now that you want to reach new highs on Twitter and not be overwhelmed by the constant stream of information on the platform. Likewise, it wouldn’t harm you to become a Twitter Jedi, who will never turn to the dark side. You don’t want to spend your hard-earned dollars on tools that make you famous. Your fame will be hard earned, but your own!

    Advertising

    Agreed? Good boy!

    “There are as many goals and Twitter strategies as tweets these days, but only one metric of success: Engagement!”

    —(Quote by me, sorry Marketing Wizards)

    You being successful is based on some fundamental rules you better follow to not shoot your kneecap.

    1. Post regularly even during vacation time and weekends.

    But don’t over-tweet! Some say, do 3–5; some vote for more. Don’t let that confuse you. Go with what suits you best. Want an example? I’ve seen tweet bursts of ten and more, that showed up in a row even at the tremendously full Twitter timeline.

    Speaks for itself, and you get the idea, right?

    I knew it, so let’s go on.

    2. Reschedule tweets 3 times.

    The Master Yoda in marketing, enchantment and former Apple evangelist is, right, Guy Kawasaki.

    He promotes the rule of rescheduling tweets 3 times for 3 good reasons actually.

    Advertising

    • Depending on the timezone your audience lives in, they might have no chance at all to see your posts.
    • Even though Twitter is going to change the timeline’s behavior, posts slip by in split-seconds. That’s, why even big publishers of today’s newspapers resurrect their top news more than once.
    • Finally, your audience grows, naturally, if you repost. Just simple, stupid math.

    Find out more from the still unmatched Guy Kawasaki: The Art of Changing Hearts, Minds, and Actions.

    3. Let Buffer decide the when of tweeting.

    What this indispensable service does is as simple as genius: you put your tweets in their garage, and they will open doors at the right time to let them out.

    4. Be distinctive and not too broad.

    Bear in mind, you are not the only person in the Twitterverse and others might as well tweet reasonable, good posts. So you need to be specific in reaching out to a targeted audience. Separate apples from pears and stick to it.

    Don’t ever tweet about the all-so-cute kittens if you are not in the animal shelter business or want to go mainstream all of a sudden.

    (Power-Tip) But adapt fast. During my last month’s I learned, my audiences graves for IoT and especially SaaS.

    That is well within my realm, so I immediately did bring up far more valuable content about this topics. A couple of tweets returned more retweets and likes than I ever had before.

    5. Use #hashtags wisely.

    They should maximize engagement and define your content. As with many things, don’t put too many. Having more than three will bring your engagement rate down by 17%. Consult “The ultimate guide to hashtags on Social Media” for in-depth advice on that topic.

    6. Make your tweets vibrant and sexy.

    Images, videos, and links don’t help you to stand out by much these days. But they keep you from drowning in the flood of compelling visual post already dominating the Twitter stream.

    Use of media in tweets
      (Courtesy of AdWeek)

      As the geniuses from bitly and Sproutsocial stressed on recently, clicks will increase by 18%. More importantly, nobody wants to retweet you with images missing (increase by 150%). You got the picture, figuratively speaking, right?

      Advertising

      7. (Bonus Tip) Add your 2 cents to your tweets.

      Making tweets standout anybody? My 2 cents on it goes here. A short personal blurb can be added to start a tweet. It might look like that:

      Economics, check, security? — Infographic: The #innovation and #impact of #IoT | http://bit.ly/1XbpVRx

      That comments have to be short, like 5–6 words max. Make them catchy, even if it takes time!

      Process and platform

      Fear not, young Skywalker. This one short and fast will be.

      Nonetheless, you need to do your homework. That is incredibly easy with my advice on how to curate content on mobile devices.

      • Curate you favorite content and store it accordingly, if you want it for further reference (strongly recommended).
      • Buffer your curated links regularly and better not let buffer dry out.
      • Reschedule your most popular tweets up to 3 times (buffer again is here convenient like nothing else).

      Remember that you can do each of these tasks efficiently on the mobile platform. Especially, if you travel with such an excellent device like an iPad frequently. Even as a road warrior or during vacation, you will not easily fall back too far.

      Engagement, Engagement, Engagement

      Bear in mind, tweeting is only a small part of the equation!

      Far more important is the real action, like gaining followers, getting humans to click your links, retweets and likes. In this particular order. Why on earth should I do that, you ask? Isn’t it enough I did anything to tweet the good stuff? Hell no, unfortunately.

      Don’t you remember your Grandma saying, “Don’t expect others to do more than you are willing to do”?

      • You need not necessarily engage with everybody of the Twitterverse, concentrate on the followers or people, you want to follow.
      • Show respect, retweet and like nice tweets of each new follower.
      • Follow the followers if they belong to your realm and say thank you with a nice direct message.
      • List your followers if they belong to key areas of your Twitter mission.
      • Visit your lists frequently and engage with the key people as shown above.

      Conclusion

      Being successful doesn’t mean you need to sit for hours in front of your computer each day. Isn’t that nice? Using Twitter for a purpose now will mean a lot more to you, because you know how to engage and not miss out on what Twitter really is about.

      Stick to your Twitter vision and your rules and don’t try to be somebody else. Find the right tone and being supportive and empathetic on Twitter is likewise important.

      More by this author

      Jochen Burkhard

      Owner Burkhard Consulting

      Step Aside Google: Qwant Is A Secure Beauty Why Apple Music Is Indispensable For Me Twitter Efficiency How to Become Insanely Efficient on Twitter With 1 Hour per Day How To Visually Save Your Audience From Boredom New York (Photo by me) A 5-minute Guide to Content Management on your Smartphone

      Trending in Technology

      125 Most Useful Excel Shortcuts That Very Few People Know 210 Best Calendar Apps to Get Your Life Back on Track 320 Google Search Tips to Use Google More Efficiently 420 Excel Tricks That Can Make Anyone An Excel Expert 518 Best Time Management Apps and Tools (2018 Updated)

      Read Next

      Advertising
      Advertising

      Last Updated on August 15, 2018

      25 Most Useful Excel Shortcuts That Very Few People Know

      25 Most Useful Excel Shortcuts That Very Few People Know

      Imagine if you could use 5 simple shortcuts while working in Excel, and increase your productivity without wasting time for searching information in huge tables, writing long formulas, and sorting the data.

      Or even better:

      What if you would get 25 useful shortcuts… and each of them could simplify your work, so you could do much more every day?

      You’d definitely feel excited to read about them.

      Today is your lucky day because we are going to share with you in this article 25 great Excel shortcuts you can use in your work every day! This is your lucky chance, so go ahead and become a real professional in Excel without wasting your time.

      How important are Excel shortcuts for you?

      The most effective thing to check out if people really need something is to release a survey and look at the results. So, according to the anonymous survey, 99% of people said Excel shortcuts are critical or important for them.

      In general, there are more than 200 shortcuts in Excel. But when we have analyzed the data about how many shortcuts people know, we got the next results:

      • 26% of people know 10 or fewer shortcuts;
      • 61% of people know 10-50 shortcuts;
      • 10% of people know 50-100 shortcuts.

      As you can see, not so many people know a lot of shortcuts. Probably, some of them never think about increasing their productivity in such a simple way.

      Of course, it depends on how deep you use Excel. Some people use this powerful application just for making simple tables or graphs, others use it for everyday work to count something.

      Most of the accountants and businessmen use much more Excel functions for more complex tasks such as creating VBA macros, managing PivotTables, recalculating huge workbooks, outlining data, etc.

      But even those people who work with Excel every day very close may know a few shortcuts. Needless to say, they can do their job without shortcuts, but it usually takes for them much more time. T

      his sounds not funny, especially if you must finish a huge amount of work urgently. There is a great opportunity for you to increase your productivity in Excel and do your job faster with our useful shortcuts.

      5 Main reasons to learn excel shortcuts

      Many people don’t understand why they should use shortcuts if they can work without them. Of course, if you use Excel twice per year to make a simple table or a graph, it is probably not so important for you to know many shortcuts.

      But if you work in Excel every day, sorting huge tables and managing with tons of data, then shortcuts will help you to reach the next five goals:

      Advertising

      1. Work efficiently and faster in Excel
      2. Manage big amounts of data easily and fast
      3. Stay calm and concentrated even while doing a tedious job
      4. Make your work accurately and properly without errors
      5. Get a better understanding of Microsoft Excel

      Who can use Excel shortcuts?

      There are a lot of people who can simplify their life with Excel shortcuts, and here are the groups that will definitely love using them:

      • People who work in banks, finance organizations, etc.
      • Businessmen who make tons of various reports and presentations in Excel for meetings and briefings.
      • Students who usually are lazy and impatient to make their homework because they don’t want to waste a lot of time working in Excel.
      • Private entrepreneurs who keep various data in Excel tables.

      Whether you are a student who hates Excel because it seems a time-wasting and boring application, or you are an accountant who must recalculate huge worksheets every day without making errors, we recommend reading and learning these Excel shortcuts to make your work simpler and save some time.

      With these simple but useful tricks, it is so easy to finish your job and get more time for yourself.

      25 Excel shortcuts to increase your productivity

      Here are 25 great Excel shortcuts you should learn and use for work or studying to make your job faster and simpler. Try to use them all and you will realize you were totally blind before while working in Excel:

      1. Format whatever object fast with Ctrl+1

      If you select any object in Excel – a cell, a chart, a chart axis, a drawing object – then press Ctrl+1, and you will get the Properties dialog for the certain object. This shortcut offers a very quick and easy way to format whatever object you’re working with.

      2. Use range names with Ctrol+G or F5 key

      If you use range names (which we strongly recommend to do) and you want to choose the range with a specific name references, press either Ctrl+G or the F5 key, which launches the GoTo dialog.

      If the name is simple, you can click on it in a list in that dialog. But if it’s at all unusual, Excel won’t list it; so you will need to type in the name. Then press OK.

      3. Use a range name in a formula with =sum( and F3

      Suppose you want to use a range name in a formula. For example, you want to sum the Sales range. Enter…

      =sum(

      …and then press F3.

      When you do so, Excel launches the Paste Name dialog. Just choose “Sales” from the list, press the OK button in the dialog, then enter the SUM function’s closing “)” to complete the formula.

      4. Launch Function Arguments dialog easily with Ctrl+A

      Suppose you want to check the help topic for a worksheet function. For example, you want to read about the MATCH function. In a cell, type…

      =match(

      …and then press Ctrl+A, or click the Insert Function (“fx“) button to the left of the formula bar.

      Advertising

      When you do so, Excel displays the Function Arguments dialog, which might offer all the help you need.

      But if you still want to see the complete help topic, click the blue “Help on this function” hyperlink in the lower-left corner of the dialog. This technique works with all documented Excel functions.

      5. Copy stuff down the column without scrolling with Ctrl+D

      If you added a formula in a new column on the right of a huge dataset, and you want to copy that formula down without scrolling, do these steps:

      • go to the right to the column that has data (the column to the left of the new column with the formula);
      • press Ctrl+Down – to get to bottom;
      • move one cell to the right (with arrow key naturally);
      • press Ctrl+Shift+Up to select the new column, at the top of which is the formula you just created;
      • press Ctrl+D to fill down the formula.

      6. Quick access to any function with Alt+

      By customizing the quick access toolbar, you can create simple shortcuts to commands that you would otherwise have to find in the Ribbon tabs, or macros you have created yourself.

      The keyboard shortcut is simply selecting Alt+ (the number of the command you wish to select).

      For example, if you have customized your quick access toolbar to have Calc Sheet, Save, Open. To calculate sheet you would hit Alt+1, for save Alt+2, and for open Alt+3.

      A lot of people are unaware of this useful function, and it’s a great time saver.

      7. Format cells with Ctrl+1

      When you need to format cells, use Ctrl+1. Most people know this as the shortcut for the Format Cells dialog, but you can also use it to format almost anything in Excel, without a care about the state of the ribbon. Try this amazing and simple shortcut!

      8. Choose visible cells with Alt+

      When you need to choose visible cells only – use Alt+. This is the trick to copy only what you see. It is a priceless shortcut when you’re manually hiding rows and columns in the table.

      9. Use filtering

      Filtering – it is a powerful way to slice, dice, and sort through a huge table of information.

      It’s amazingly effective when you’re participating in a meeting to discuss something like a sales forecast, and everyone is looking in real-time at your spreadsheet projected on a screen (or on their monitors).

      To some people, you will be seen as the God of Spreadsheets, and this is not a joke!

      10. Insert or delete column/row easily with the Ctrl key

      Some people waste a lot of time even for simple operations, for example, when they need to insert/delete columns and rows in Excel.

      Use this shortcut to insert: with an entire row or column selected, use Ctrl+Shift ++.

      Advertising

      To delete: with an entire row or column selected, use Ctrl + –.

      11. See formula results with F9

      If you want to check formula results within multiple formulas, highlight the formula and select F9 to see formula result.

      Don’t forget to undo before exiting the formula.

      12. Use ALT+Enter for more text within a cell

      If you want to add a second line of text within a cell, use ALT+Enter.

      13. Use EDATE to move a date on by a full calendar month:

      Here’s how to use EDATE:

      =EDATE(15/01/16,+1) = 15/02/2016 (15th Feb 2016)

      =EDATE (15/01/2016,-2) = 15/11/2015 (15th Nov 2016)

      14. Use EOMONTH to move a date onto the end of the month:

      Here’s how to use EMONTH:

      =EOMONTH(15/01/2016,0) = 31/01/2016 (31st Jan 2106)

      =EOMONTH (15/01/2016,-2) = 30/11/2015 (30th Nov 2015)

      15. Remove spaces with TRIM

      TRIM is a useful function known by few people. It removes any spaces at the beginning of a value. This is useful if you are pulling in values from somewhere else.

      16. Repeat commands with F4 or Ctrl+Y

      In many cases, you may need to repeat your last action. Use F4 or Ctrl+Y; you can repeat many commands like applying the same borders, format, or insert a worksheet again.

      17. Quick access to cells with the Ctrl key and Shift key

      When you need to go to the first or last cell of a worksheet, no matter where you are, use Ctrl+Home, Ctrl+End combinations.

      And here is a pleasant bonus for you: add the Shift key to select everything on the way!

      Advertising

      18. Use Ctrl+ to create a timestamp

      If you need a date stamp and/or a timestamp in your document, there is no need to type a date and time! Use shortcuts Ctrl+ ; (date) Ctrl+Shift+ : (time). It works like a magic and helps to save your time and nerves.

      19. Use autosum shortcut for sum function anywhere

      Autosum shortcut – use Alt =. It is a “magic” shortcut of Excel to automatically insert a sum function.

      You can use this shortcut to sum rows, columns, or even an entire table in one step without wasting your time.

      20. Use data validation

      This is an amazing but underutilized tool in Excel, which can be used for a variety of things:

      • Create dependent drop-down lists;
      • Create drop-down lists;
      • Protect/restrict data input of specific cells (without the need for VBA macros).

      21. Use conditional formatting

      It can be used for various purposes such as color format or cell format of cells, rows or columns based on dependent cell values or formats.

      22. Use formula auditing

      This is a great tool to analyze and trace precedent or dependent cells, check errors and evaluate formulas.

      The “Watch Window” is a feature to keep a snapshot of an area of the spreadsheet, and then move to another area of the workbook – particularly valuable if you’re managing large spreadsheets or don’t have a second screen.

      23. Use Scenario Manager to generate summary outputs of a spreadsheet

      Scenario Manager (under “What-if Analysis”) enables users to generate high-level, summary outputs of a spreadsheet – without the need to replicate the entire workbook.

      It will present multiple scenarios of a spreadsheet in a succinct, high-level summary worksheet.

      24. Use INDIRECT to set up large tables

      INDIRECT makes it easy to set up tables which reference larger tables without a lot of referencing work or cutting and pasting; especially for dynamic spreadsheets.

      25. Use OFFSET for complicated calculations or formulas

      OFFSET can be useful for things like calculating YTD numbers or creating formulas that take data in rows and using in columns.

      The bottom line

      As you can see, when you have a boring or tedious job to do, the best way to do it fast is not looking for a way how to avoid it, but searching for the shortest variant to do it!

      That is why we suggest keeping in mind these Excel shortcuts that will help you to save a lot of time and nerves.

      If it seems hard for you to remember all them, you can print out the list of shortcuts and keep it on your worktable. Use it to search for some help when you need it, and over time, you’ll remember all shortcuts easily.

      Featured photo credit: Unsplash via unsplash.com

      Read Next