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How to Become Insanely Efficient on Twitter With 1 Hour per Day

How to Become Insanely Efficient on Twitter With 1 Hour per Day

Stay sane with Twitter and your followers — no bot-talk here!

I came to love Twitter years after I started using it. In December 2007, I started off  as  a curious, early adopter and nerd—who, me?—but also as a consumer, a person who only observes what’s happening while checking on my favorite app publishers, bloggers and companies.

Don’t get me wrong—that’s fine if that is what you want.

General remarks about using Twitter and staying sane at the same time

What? There is a wrong way to use Twitter?

Of course not, but there will be a red and blue pill in it, and here is why: everybody is talking about Social-Media Automation these days, so I decided to take one of its poster boys for a spin.

red_or_blue_pill_crimson_quill-2-xlarge_trans++1AV4Xi_c1-RBRBJaxWbsj_CMwXDMSn9wenNYVANiOzU
    (Courtesy of Wikia)

    Yea, I did choose the blue pill.

    Neo, the shining hero of the Matrix Universe took the red one, of course. My experiment went on for 14 days, and I chose the great service of SocialQuant (more from these nice people you can find here).

    Basically, what they’re doing is plugging you into an Autopilot Twitter on Steroids.

    “You will not follow, unfollow anybody, did I make myself clear?”

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    “Yes, Morpheus,” is all you bear to say.

    No joke, they’re doing nearly everything, not only the heavy lifting for you. The only thing they allow you to do  is tweeting on your own. How sweet of you, guys. They followed and unfollowed people and services I’ve never known existed. Very soon, I totally lost grip of my follower base and their likes, direct messages and clicks.

    To be honest with you, that really creeped me out quite a bit.

    Nonetheless, for sure, it turned out, they did a hell of a job: my follower base increased by 77% in only 14 days. But in the end, my still shivering bones forced me asking Morpheus to provide the red pill instead this time, uh, better. Thank you so much. Don’t get me wrong here. If you are serious about growing your business fast and pushing your brand in no time, then there is no way out of content-marketing automation.

    This is what Jeff Bullas pointed out recently in his blog. And boy, this man knows, what he is talking about.

    That leads us to, why are you using Twitter in the first place? Sit back, grab a cup of coffee and think about it:

    • What is your purpose on Twitter?
    • Do you honestly want to achieve a personal or professional goal?
    • Is it that you think you want to use Twitter but feel like you’re drowning?

    If you choose to reach new heights personally or professionally on Twitter, this guide is for you.

    So, why not dive in?

    You’re still with me. Very much appreciated, young Padawan! We both know now that you want to reach new highs on Twitter and not be overwhelmed by the constant stream of information on the platform. Likewise, it wouldn’t harm you to become a Twitter Jedi, who will never turn to the dark side. You don’t want to spend your hard-earned dollars on tools that make you famous. Your fame will be hard earned, but your own!

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    Agreed? Good boy!

    “There are as many goals and Twitter strategies as tweets these days, but only one metric of success: Engagement!”

    —(Quote by me, sorry Marketing Wizards)

    You being successful is based on some fundamental rules you better follow to not shoot your kneecap.

    1. Post regularly even during vacation time and weekends.

    But don’t over-tweet! Some say, do 3–5; some vote for more. Don’t let that confuse you. Go with what suits you best. Want an example? I’ve seen tweet bursts of ten and more, that showed up in a row even at the tremendously full Twitter timeline.

    Speaks for itself, and you get the idea, right?

    I knew it, so let’s go on.

    2. Reschedule tweets 3 times.

    The Master Yoda in marketing, enchantment and former Apple evangelist is, right, Guy Kawasaki.

    He promotes the rule of rescheduling tweets 3 times for 3 good reasons actually.

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    • Depending on the timezone your audience lives in, they might have no chance at all to see your posts.
    • Even though Twitter is going to change the timeline’s behavior, posts slip by in split-seconds. That’s, why even big publishers of today’s newspapers resurrect their top news more than once.
    • Finally, your audience grows, naturally, if you repost. Just simple, stupid math.

    Find out more from the still unmatched Guy Kawasaki: The Art of Changing Hearts, Minds, and Actions.

    3. Let Buffer decide the when of tweeting.

    What this indispensable service does is as simple as genius: you put your tweets in their garage, and they will open doors at the right time to let them out.

    4. Be distinctive and not too broad.

    Bear in mind, you are not the only person in the Twitterverse and others might as well tweet reasonable, good posts. So you need to be specific in reaching out to a targeted audience. Separate apples from pears and stick to it.

    Don’t ever tweet about the all-so-cute kittens if you are not in the animal shelter business or want to go mainstream all of a sudden.

    (Power-Tip) But adapt fast. During my last month’s I learned, my audiences graves for IoT and especially SaaS.

    That is well within my realm, so I immediately did bring up far more valuable content about this topics. A couple of tweets returned more retweets and likes than I ever had before.

    5. Use #hashtags wisely.

    They should maximize engagement and define your content. As with many things, don’t put too many. Having more than three will bring your engagement rate down by 17%. Consult “The ultimate guide to hashtags on Social Media” for in-depth advice on that topic.

    6. Make your tweets vibrant and sexy.

    Images, videos, and links don’t help you to stand out by much these days. But they keep you from drowning in the flood of compelling visual post already dominating the Twitter stream.

    Use of media in tweets
      (Courtesy of AdWeek)

      As the geniuses from bitly and Sproutsocial stressed on recently, clicks will increase by 18%. More importantly, nobody wants to retweet you with images missing (increase by 150%). You got the picture, figuratively speaking, right?

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      7. (Bonus Tip) Add your 2 cents to your tweets.

      Making tweets standout anybody? My 2 cents on it goes here. A short personal blurb can be added to start a tweet. It might look like that:

      Economics, check, security? — Infographic: The #innovation and #impact of #IoT | http://bit.ly/1XbpVRx

      That comments have to be short, like 5–6 words max. Make them catchy, even if it takes time!

      Process and platform

      Fear not, young Skywalker. This one short and fast will be.

      Nonetheless, you need to do your homework. That is incredibly easy with my advice on how to curate content on mobile devices.

      • Curate you favorite content and store it accordingly, if you want it for further reference (strongly recommended).
      • Buffer your curated links regularly and better not let buffer dry out.
      • Reschedule your most popular tweets up to 3 times (buffer again is here convenient like nothing else).

      Remember that you can do each of these tasks efficiently on the mobile platform. Especially, if you travel with such an excellent device like an iPad frequently. Even as a road warrior or during vacation, you will not easily fall back too far.

      Engagement, Engagement, Engagement

      Bear in mind, tweeting is only a small part of the equation!

      Far more important is the real action, like gaining followers, getting humans to click your links, retweets and likes. In this particular order. Why on earth should I do that, you ask? Isn’t it enough I did anything to tweet the good stuff? Hell no, unfortunately.

      Don’t you remember your Grandma saying, “Don’t expect others to do more than you are willing to do”?

      • You need not necessarily engage with everybody of the Twitterverse, concentrate on the followers or people, you want to follow.
      • Show respect, retweet and like nice tweets of each new follower.
      • Follow the followers if they belong to your realm and say thank you with a nice direct message.
      • List your followers if they belong to key areas of your Twitter mission.
      • Visit your lists frequently and engage with the key people as shown above.

      Conclusion

      Being successful doesn’t mean you need to sit for hours in front of your computer each day. Isn’t that nice? Using Twitter for a purpose now will mean a lot more to you, because you know how to engage and not miss out on what Twitter really is about.

      Stick to your Twitter vision and your rules and don’t try to be somebody else. Find the right tone and being supportive and empathetic on Twitter is likewise important.

      More by this author

      Jochen Burkhard

      Owner Burkhard Consulting

      Step Aside Google: Qwant Is A Secure Beauty Why Apple Music Is Indispensable For Me Twitter Efficiency How to Become Insanely Efficient on Twitter With 1 Hour per Day How To Visually Save Your Audience From Boredom New York (Photo by me) A 5-minute Guide to Content Management on your Smartphone

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      1 11 Brain Training Apps to Train Your Mind and Improve Memory 2 15 Productivity Chrome Extensions To Boost Productivity in 2020 3 20 Best Mac Apps for Productivity You Need in 2020 4 18 Best Time Management Apps and Tools (2020 Updated) 5 40 Top Productivity Apps for iPhone (2020 Updated)

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      Last Updated on January 13, 2020

      11 Brain Training Apps to Train Your Mind and Improve Memory

      11 Brain Training Apps to Train Your Mind and Improve Memory

      Whether at work or at school, people these days are under tremendous pressure to perform, perform and perform! Stress and pressure can have adverse affects on the well-being of a person, and need to be controlled.

      Now, this doesn’t mean you make a dash to your nearest therapist. There are a number of wonderful and smart apps that you can use on your phone. These brain training apps have been scientifically designed to target specific areas of the human mind and control harmful emotions such as anxiety, as well as to improve memory and sharpness of the brain.

      Here are 11 iPhone apps that you will not only enjoy but also find useful in keeping your mental health balanced at all times.

      1. Lumosity

      This app consists of games that focus on improving the user’s memory, problem-solving capability, attention span, and thinking. There are three games in each session, and they challenge the brain by changing every time. The user has to complete the games while playing against a clock.

      Free of trial. $15 per month for the full version.

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      Luminosity Mind training apps-Lifehack

        2. Fit Brains Trainer

        This brain training app has 10 sets of games that work on different areas of the brain and improve memory as well as concentration. A user is required to finish a particular task from each category on a daily basis and the app tracks the progress by a color coded graph.

        Free.

        Fit Brains Trainer Mind training apps-Lifehack

          3. CogniFit Brain Fitness

          Developed with the help of neuroscientists, this fun app improves a person’s cognitive abilities, which includes memory and concentration. The progress made by the user over a period of time can be tracked. Users can also play challenge rounds with their friends. The app also modifies the difficulty level to suit the profile of the user and provide recommendations based on the results. Spending 20–30 minutes a few times every week can give measurable improvement in the performance of a user.

          First four games free, then $13 a month.

          cognifit-Mind Training Apps-Lifehack

            4. Brain Fitness Pro

            The makers of this app claim that it can improve the IQ of a user, and improve intelligence and memory. The app is fun and is user friendly, and 30 minutes a day can fetch you results in less than three weeks.

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            Buy for $3.99.

            5. Happify

            If nothing else makes you happy in life, this app will. Well, this is what the developers claim at least. This app comes loaded with lots of quizzes, polls and gratitude journals, which work on the fundamentals of positive psychology. The app also helps to control stress and emotions to make you feel better.

            Free to use.

            Happify-Mind Training Apps-Lifehack

              6. Clockwork Brain

              You will like the little gold robot that comes in every time to explain the next game you are going to play. While the games are not much different to those offered in apps such as Luminosity, the look and feel reminds me of a workshop from old times.

              Free.

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              Clockwork Trsin-Mind Training Apps-Lifehack

                7. ReliefLink

                Initially created as an app for suicide prevention, it has found its use as a great app for tracking the mood of the user by taking measure of all things relevant to the user’s mental health. In case the user experiences high emotional stress, the app has a coping mechanism that includes voice-recorded mindfulness, exercises and music for relaxation. There is also a map that informs the user of the nearest therapist and medical facilities for mental health treatment.

                Relief Link - Mind Training Apps - Lifehack

                  8. Eidetic

                  Eidetic is a memory enhancement app and uses a ‘spaced repetition’ technique to help users memorize information such as important phone numbers, words, credit card details or passwords. It also notifies you when it’s time to take a test to see what you remember, so that you retain information in your long-term memory.

                  Eidetic - Mind Training Apps - Lifehack

                    9. Braingle

                    Braingle helps to maintain the sharpness of the brain and improve the reasoning ability of a person through riddles and optical illusions. It is different from other brain training apps that employ memory and reaction based tests. You can also compete with your friends and family members in figuring out the fun riddles.

                    Free.

                    Briangle- Mind Training Apps-LIfehack

                      10. Not The Hole Story

                      If you have a penchant for solving hard riddles, then this app is a must-have for you. Filled with exclusive riddles along with a simple-to-use interface, the app gives you riddles that you have to solve through a book. You will be given hints along the way, and when you give up, the answers will be revealed. This app will encourage you to broaden your thinking and put your mind to a challenging test.

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                      Free.

                      Not the hole story - Mind Training Apps - Lifehack

                        11. Personal Zen

                        This fun brain training app follows the journey of two animated characters who travel through a field of grass. Personal Zen is a nice app meant for reducing anxiety and trains the brain to focus on the positive aspects. The developer’s advice is to use the app for 10 minutes a day to see the best results.

                        Free.

                        personal zen- mind training apps - lifehack

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                          Featured photo credit: NeONBRAND via unsplash.com

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