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How to Become Insanely Efficient on Twitter With 1 Hour per Day

How to Become Insanely Efficient on Twitter With 1 Hour per Day

Stay sane with Twitter and your followers — no bot-talk here!

I came to love Twitter years after I started using it. In December 2007, I started off  as  a curious, early adopter and nerd—who, me?—but also as a consumer, a person who only observes what’s happening while checking on my favorite app publishers, bloggers and companies.

Don’t get me wrong—that’s fine if that is what you want.

General remarks about using Twitter and staying sane at the same time

What? There is a wrong way to use Twitter?

Of course not, but there will be a red and blue pill in it, and here is why: everybody is talking about Social-Media Automation these days, so I decided to take one of its poster boys for a spin.

red_or_blue_pill_crimson_quill-2-xlarge_trans++1AV4Xi_c1-RBRBJaxWbsj_CMwXDMSn9wenNYVANiOzU
    (Courtesy of Wikia)

    Yea, I did choose the blue pill.

    Neo, the shining hero of the Matrix Universe took the red one, of course. My experiment went on for 14 days, and I chose the great service of SocialQuant (more from these nice people you can find here).

    Basically, what they’re doing is plugging you into an Autopilot Twitter on Steroids.

    “You will not follow, unfollow anybody, did I make myself clear?”

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    “Yes, Morpheus,” is all you bear to say.

    No joke, they’re doing nearly everything, not only the heavy lifting for you. The only thing they allow you to do  is tweeting on your own. How sweet of you, guys. They followed and unfollowed people and services I’ve never known existed. Very soon, I totally lost grip of my follower base and their likes, direct messages and clicks.

    To be honest with you, that really creeped me out quite a bit.

    Nonetheless, for sure, it turned out, they did a hell of a job: my follower base increased by 77% in only 14 days. But in the end, my still shivering bones forced me asking Morpheus to provide the red pill instead this time, uh, better. Thank you so much. Don’t get me wrong here. If you are serious about growing your business fast and pushing your brand in no time, then there is no way out of content-marketing automation.

    This is what Jeff Bullas pointed out recently in his blog. And boy, this man knows, what he is talking about.

    That leads us to, why are you using Twitter in the first place? Sit back, grab a cup of coffee and think about it:

    • What is your purpose on Twitter?
    • Do you honestly want to achieve a personal or professional goal?
    • Is it that you think you want to use Twitter but feel like you’re drowning?

    If you choose to reach new heights personally or professionally on Twitter, this guide is for you.

    So, why not dive in?

    You’re still with me. Very much appreciated, young Padawan! We both know now that you want to reach new highs on Twitter and not be overwhelmed by the constant stream of information on the platform. Likewise, it wouldn’t harm you to become a Twitter Jedi, who will never turn to the dark side. You don’t want to spend your hard-earned dollars on tools that make you famous. Your fame will be hard earned, but your own!

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    Agreed? Good boy!

    “There are as many goals and Twitter strategies as tweets these days, but only one metric of success: Engagement!”

    —(Quote by me, sorry Marketing Wizards)

    You being successful is based on some fundamental rules you better follow to not shoot your kneecap.

    1. Post regularly even during vacation time and weekends.

    But don’t over-tweet! Some say, do 3–5; some vote for more. Don’t let that confuse you. Go with what suits you best. Want an example? I’ve seen tweet bursts of ten and more, that showed up in a row even at the tremendously full Twitter timeline.

    Speaks for itself, and you get the idea, right?

    I knew it, so let’s go on.

    2. Reschedule tweets 3 times.

    The Master Yoda in marketing, enchantment and former Apple evangelist is, right, Guy Kawasaki.

    He promotes the rule of rescheduling tweets 3 times for 3 good reasons actually.

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    • Depending on the timezone your audience lives in, they might have no chance at all to see your posts.
    • Even though Twitter is going to change the timeline’s behavior, posts slip by in split-seconds. That’s, why even big publishers of today’s newspapers resurrect their top news more than once.
    • Finally, your audience grows, naturally, if you repost. Just simple, stupid math.

    Find out more from the still unmatched Guy Kawasaki: The Art of Changing Hearts, Minds, and Actions.

    3. Let Buffer decide the when of tweeting.

    What this indispensable service does is as simple as genius: you put your tweets in their garage, and they will open doors at the right time to let them out.

    4. Be distinctive and not too broad.

    Bear in mind, you are not the only person in the Twitterverse and others might as well tweet reasonable, good posts. So you need to be specific in reaching out to a targeted audience. Separate apples from pears and stick to it.

    Don’t ever tweet about the all-so-cute kittens if you are not in the animal shelter business or want to go mainstream all of a sudden.

    (Power-Tip) But adapt fast. During my last month’s I learned, my audiences graves for IoT and especially SaaS.

    That is well within my realm, so I immediately did bring up far more valuable content about this topics. A couple of tweets returned more retweets and likes than I ever had before.

    5. Use #hashtags wisely.

    They should maximize engagement and define your content. As with many things, don’t put too many. Having more than three will bring your engagement rate down by 17%. Consult “The ultimate guide to hashtags on Social Media” for in-depth advice on that topic.

    6. Make your tweets vibrant and sexy.

    Images, videos, and links don’t help you to stand out by much these days. But they keep you from drowning in the flood of compelling visual post already dominating the Twitter stream.

    Use of media in tweets
      (Courtesy of AdWeek)

      As the geniuses from bitly and Sproutsocial stressed on recently, clicks will increase by 18%. More importantly, nobody wants to retweet you with images missing (increase by 150%). You got the picture, figuratively speaking, right?

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      7. (Bonus Tip) Add your 2 cents to your tweets.

      Making tweets standout anybody? My 2 cents on it goes here. A short personal blurb can be added to start a tweet. It might look like that:

      Economics, check, security? — Infographic: The #innovation and #impact of #IoT | http://bit.ly/1XbpVRx

      That comments have to be short, like 5–6 words max. Make them catchy, even if it takes time!

      Process and platform

      Fear not, young Skywalker. This one short and fast will be.

      Nonetheless, you need to do your homework. That is incredibly easy with my advice on how to curate content on mobile devices.

      • Curate you favorite content and store it accordingly, if you want it for further reference (strongly recommended).
      • Buffer your curated links regularly and better not let buffer dry out.
      • Reschedule your most popular tweets up to 3 times (buffer again is here convenient like nothing else).

      Remember that you can do each of these tasks efficiently on the mobile platform. Especially, if you travel with such an excellent device like an iPad frequently. Even as a road warrior or during vacation, you will not easily fall back too far.

      Engagement, Engagement, Engagement

      Bear in mind, tweeting is only a small part of the equation!

      Far more important is the real action, like gaining followers, getting humans to click your links, retweets and likes. In this particular order. Why on earth should I do that, you ask? Isn’t it enough I did anything to tweet the good stuff? Hell no, unfortunately.

      Don’t you remember your Grandma saying, “Don’t expect others to do more than you are willing to do”?

      • You need not necessarily engage with everybody of the Twitterverse, concentrate on the followers or people, you want to follow.
      • Show respect, retweet and like nice tweets of each new follower.
      • Follow the followers if they belong to your realm and say thank you with a nice direct message.
      • List your followers if they belong to key areas of your Twitter mission.
      • Visit your lists frequently and engage with the key people as shown above.

      Conclusion

      Being successful doesn’t mean you need to sit for hours in front of your computer each day. Isn’t that nice? Using Twitter for a purpose now will mean a lot more to you, because you know how to engage and not miss out on what Twitter really is about.

      Stick to your Twitter vision and your rules and don’t try to be somebody else. Find the right tone and being supportive and empathetic on Twitter is likewise important.

      More by this author

      Jochen Burkhard

      Owner Burkhard Consulting

      Step Aside Google: Qwant Is A Secure Beauty Why Apple Music Is Indispensable For Me Twitter Efficiency How to Become Insanely Efficient on Twitter With 1 Hour per Day How To Visually Save Your Audience From Boredom New York (Photo by me) A 5-minute Guide to Content Management on your Smartphone

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      Published on November 9, 2018

      How to Improve Your Computer Skills to Get Ahead in Your Career

      How to Improve Your Computer Skills to Get Ahead in Your Career

      Technology has taken the business world by storm. People and businesses are progressively reliant on technology world these days. As a result, the people with impressive knowledge and experience with a computer are in demand.

      Considering this growing market trend, if you too wish to bag a profitable job, this article is apt for you. Here, we will dig deeper into the business and technology world to look into what are the best computer skills one should invest in and what resources to get help from.

      So, are you ready? Here we begin.

      6 Most-In Demand Computer Skills This Year (and Beyond)

      When talking about computer skills, following are the 6 computer skills that can fill your mailbox with endless job opportunities (besides, having an English and Hindi typing speed of 40+ WPM):-

      1. Spreadsheets and Databases

      Considering the treasure trove of data companies are handling these days, Spreadsheet and Database management skill tops the list. It is considered the most wanted job skill in the market, with a salary of around $53,129/yr for an entry-level position. However, the spreadsheet skill does not confine to auditing data from cells.

      To get hired based on this computer skill, you need to become a Spreadsheet ninja. From storing data to organizing them, applying complex mathematics formulas, and creating complex macros, you need to be an expert at all.

      In other words, you need to have an expertise at working with:

      • Microsoft Excel
      • Microsoft Access
      • Statistics
      • Data Analytics
      • Adobe Campaign
      • Quickbooks
      • XML Database management system
      • Filemaker Pro
      • MATLAB
      • Hive
      • FORTRAN
      • RDBMS (Relational Database Management System)
      • SAS

      2. Social Media, Email, and Blogging

      Though people are socially active, not everyone knows how to use the social media tools on the professional front. In such a scenario, having an expertise at writing engaging yet professional emails, writing blogs, and managing social media activities is a ticket to entry in reputed organizations.

      Some of the skills related to social media, email and blogging that will have a leg up in the hiring process are:

      • Content Management System (CMS)
      • Google Analytics
      • Cascading Style Sheets (CSS)
      • Email Marketing
      • Web Page Design
      • WordPress
      • Digital Media
      • Search Engine Optimization (SEO)
      • Campaign Management Software

      3. Graphic Design and Word Processing

      A solid grasp of skills to present the gained information in the much readable form is another market need. When considering this computer skill category, you need to enhance your skills at:

      • Adobe Photoshop
      • Adobe InDesign
      • Adobe Illustrator
      • AutoCAD
      • CorelDRAW
      • Microsoft Visual Studio
      • Maya
      • Microsoft Word
      • Microsoft Publisher
      • Operating Digital Cameras

      4. Software and Hardware Design and Development

      The Software and Hardware development, in simpler language, means designing, implementing, and testing the computer software/hardware applications. It is the most profitable computer skill, with a different job opening, including Software Architect, Software Analyst, Software programmer, Hardware configuration, etc.

      To be capable of developing and testing the software and hardware, you need to peruse your users’ needs and build an application that hits their pain points. You need to work with different web and mobile app coding languages for gaining the attention of your audience, some of which are:

      • HTML
      • C/C++
      • Java
      • Python
      • XML
      • UI/UX
      • LINUX
      • CISC and RISC architecture
      • Embedded Processor Hardware Design
      • Memory Management
      • PCB Layout
      • SQL

      5. IT Troubleshooting

      Working on computers is one thing and having a knack of looking into the associated issues and resolving them in real-time is another. There are various employees and graduates who work with computer systems in their daily lives, but get confused when it comes to dealing with frozen programs and performing routine maintenance.

      So, if you are familiar with the basic anatomy of computers and machines and know the tricks to perform such tasks to streamline the working process, enter the IT support arena. The prime IT troubleshooting skills one needs to work upon are:

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      • Backup management
      • Diagnostics
      • End User support
      • Client-Server management
      • Installation and configuration
      • Issue tracking system (ITS)
      • System administration
      • Tech support

      6. Enterprise Systems

      Many Enterprises have their own enterprise solutions like PeopleSoft for managing their data and operations.

      Becoming a master at using the enterprise solutions mentioned in their ‘Requirements’ area can also lessen the barrier to get a job.

      The Roadmap to Excel Your Computer Skills

      Now that you know the 6 most popular computer skills in the market, the first decision, you need to take is which computer skill you want to work upon. All the skills are equally considerable for making a career ahead. So, choose one as per your interest.

      Once done, look forward to the following resources for boosting your computer skills and getting a reputed, handsome job.

      Depending on the computer skill you opt, here are the online courses you can turn to for elevating your career opportunities:

      1. Become a Spreadsheet and Database Ninja

      a. Microsoft Excel Training Online Course – Basic & Advanced

      Whether you are a beginner, intermediate or expert at working with spreadsheets, this online course has something new for everyone to become excel efficient users.

      Divided into 48 interesting lessons, the course empowers you to learn the technique of using mathematical, statistical, logical and text functions, sorting and filtering the data, creating Pivot Tables, building macros, finding a value with VLOOKUp, and much more.

      b. Excel- Online Courses, Classes, Training, Tutorials on Lynda

      This is another impressive course to unlock the power of Excel. Designed for people from all walks of life and familiarity with Excel tools. This course helps you gain in-depth knowledge from the experts about this data-analyzing tool and make the magic in spreadsheet creation and management process.

      c. SQL & Database Design A-Z™: Learn MS SQL Server + PostgreSQL

      Build a successful career in the data analytics world with this online course.

      Revolving around the two top databases, MS SQL and PostgreSQL, this course will give you a comprehensive knowledge of the working of the databases and understanding of all the related elements, including how to create, update, organize, and safeguard the data.

      2. Rule the Social Media World

      a. Free Social Media Course by HubSpot

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      Introduced by the top experienced inbound professors from Hubspot, here you will get a comprehensive knowledge of Social media marketing.

      From understanding how to build relationships on different social media platforms to creating a perfect strategy to engage them, leveraging the benefits of social advertising, and analyzing your social media ROI, this course will bring out the best out of you.

      b. Write Professional Emails in English by Coursera

      This online course will be the right weapon to look into the differences and similarities between different email styles, improve your English writing skills, write effective subject lines, maintain the formality tone in emails, and more to make a powerful impact on the receivers with your email.

      c. Ninja Writing: The Four Levels of Writing Mastery

      Founded by Udemy, this online course will excel your skills to build a masterpiece everytime you write.

      Here, you will get the guidance from the editors of the top newspapers and websites, and understand what kind of words and tone to use for leaving a spellbinding impact on the readers.

      3. Launch Your Own Software or Hardware Equipment

      a. Hardware and Software Courses by Coursera

      From Big Data to IoT, Sensor Circuit Design, Embedded Software and Hardware Architecture, and Motor Control Circuit, this course will give you a glimpse of all the hardware devices, equipment, and programming languages to build wonders.

      b. Free Software and Web Development Certifications Online by Alison

      Become the software developer market demands with Alison’s Java, C#, Python, R, PHP, or MySQL database course. From backend to frontend development and software testing.

      The course helps you to learn how to design, develop and test software and working in a team while contributing to the team success.

      c. Free Online Software Development and MOOCs Course by Class Central

      The Class Central online course will make you a master of software development. Here, you will learn the basic concepts of development like Agile, Design Patterns, and Version Control with Git, along with gaining experience of working with the top programming languages.

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      4. Live and Breathe Creativity

      a. Udemy: Introduction to Graphic Design

      It is a top-rated program for the new learners and designers to explore the Graphic Design world.

      From the history of communication to the design principles, the course will help the students to learn everything specifically and implement in the real world.

      b. Canva Design School

      From a beginner to advanced level, this course will provide you with an elaborated and comprehensive knowledge of graphic design. In the form of 4 modules, this course will help the interested graphic designers to try out their skills at Graphics, ranging from fonts to colors, backgrounds, images, shapes, and layouts.

      c. Microsoft Word – Basic & Advanced

      62 personalized lessons, premium video tutorials, and unlimited tests and quizzes – this certified course has everything that will make your entry to the business world easier.

      d. Microsoft Office: Word, Excel and Access Productivity Bundle

      The course will make you productive in Word, Excel, and Access through video lectures, articles, and various other supplemental resources.

      Besides, it will offer you exclusive tips and tricks to enhance your skills at using Microsoft office.

      5. Raise Your Reflexes to IT Troubleshooting

      a. IT Troubleshooting Skill Training by Udemy

      IT Troubleshooting Skill Training will upgrade your logical concepts over technical components to find and repair faults.

      It will provide you with a methodological approach to learn the basics of troubleshooting, practice them via exercises and drills, and enhance your IT troubleshooting intelligence.

      b. IT Help Desk Online Course on Lynda

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      The Lynda’s IT troubleshooting online course will train you how to respond to the issues related to Windows 10, Office 365, JIRA software, and more, from a local as well as a remote location.

      Mobile Apps and Websites to Enhance Computer Skills

      The aforementioned online courses will undoubtedly train you for a successful career ahead. But, in case you want a long-term support, turn towards the following websites and mobile apps:

      • Duolingo – Duolingo app will improve your spoken and written communication skills in different languages. With the magic of gamification added to the study, the app will make learning a fun and addictive task.
      • Hemingway – Hemingway app defines the length, complexity, and common errors associated with the sentences. In this way, it helps you to write effectively and go ahead in the career.
      • Udemy – The Udemy, with its 2000+ courses, is a great platform to master new skills, advance your career and explore the newer technologies and programming languages. Enrol a course as per your budget and make a brighter future.
      • eDX – eDX is yet another commendable platform you can look forward to. The platform offers you the best of the tutorials prepared by the business professionals and technology experts, ensuring a great boost in your computer skills.
      • Excel Easy – Excel Easy, as the name depicts, will make working with Excel easier for you via their detailed tutorials and 300+ real-life examples.
      • GCF LearnFree.org – It is a one-stop platform for accelerating your future in the computer world. From graphic design to Microsoft Office, resume writing, enhancing adaptability, and much more, the top experts will guide you with everything on this platform.
      • QuarkXPress – The QuarkXPress will aid you to add soul to your design with its unparalleled collection of font style, size, and typography. The best part is that it is avails all the options in different languages, including English, Spanish, German, French, and Italian to name a few.

      Bonus: Tips to Accelerate Your Approach For a Better Career Ahead

      Though these resources will make you stand out from the crowd and get hired at once, you need to focus on various other things, such as:

      1. Practice, Practice, Practice

      It is common to forget what we learn. To ensure that you do not miss any opportunity just because you forgot, keep practising.

      Make it your routine. Polish your computer skills and you will surely end up getting an offer letter from a recognized firm.

      2. Work on Your Efficiency

      Remembering what you learned is not enough; practice to enhance those skills to do better.

      For example, if you take around 50 minutes to create a design, target for 40 minutes.

      3. Look for Shortcuts

      Smart work rules over hard work more often. So, look forward to learning shortcuts to do any task. This will increase your chances to crack an interview and get selected.

      4. Apply for an Internship

      Last but not the least, apply for an internship to see what’s trending in the market and how much you are ready for it. While doing an internship, pay attention to your weak points and work on them. This will ensure a success when you apply for your dream job.

      By the late, it’s never too late to be an intern or grab whatever opportunity to learn something new! Here’s how:

      How to Start Over and Reboot Your Life When It Seems Too Late

      The Bottom Line

      Seeing the current market scenario, it is evident that having computer skills is a boon for a better career ahead.

      So, rather than struggling with thousands of other things and trying to crack interviews, focus on the computer skills mentioned in this article. Utilize the resources and experts’ tips shared and look forward to having a successful and prosperous future.

      Featured photo credit: Glenn Carstens-Peters via unsplash.com

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