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5 Ways Search Engine Optimization is Vital

5 Ways Search Engine Optimization is Vital

To many, search engine optimization is a hokey term that is something marketing teams use to make themselves more prevalent in the digital era. Meanwhile, in reality, it’s a dynamic and powerful tool that is a necessary part of every successful marketing firm’s repertoire.

In order to enlighten the casual reader about the specifics of search engine optimization, we have compiled a list of five ways in which search optimization is crucial to getting articles out in the public domain.

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Search engine optimization is not new.

Search engine optimization is the practice of strategically altering internet-based content so that major such engines (primarily Google) pick up that content. It started in the early 1990s when the internet was new and just barely beginning to get cluttered with information and pages. Essentially, what companies would do at that stage is find ways to repeatedly place high value keywords throughout each page, which was an essential strategy to tricking Google’s early algorithms into placing that page higher in generic search results. It evolved from there.

Search engine optimization is constantly evolving.

While the early search engine optimization strategies mostly just involved keyword repetition, once Google came on the scene, that changed drastically. What Google did different was that it introduced “Page Rank,” which was a way of calculating how many other sources linked to a certain page. From there, Google became the de facto search engine. They have constantly innovated and expanded their search engine algorithms over the years. As such, simply keeping up with Google has become a large industry in itself. Hundreds, if not thousands, of companies follow Google’s every move religiously, trying to glean some information on their search algorithms, but, like CocaCola, Google will never divulge their secret recipe.

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Search engine optimization is easily learned.

Search engine optimization is not some sort of wonky technical ability that only guys who drink Red Bull and stay up all night on their computers know of. Really, at its core, it’s aiming to understand what drives a page to the front of Google’s search results, and then tailoring pages to appeal to that. Because 75% of search users only click on results displayed on the first page, getting on Google’s first page is hugely valuable. Doing so only requires knowledge of a few technical terms like “metatag” and “link farming.” You do not need to understand HTML coding, or even any other type of coding, to engage in search engine optimization.

There are a whole amount of tricks devoted to “cheating” at search engine optimization.

Like anything else in the world, if something becomes a competition, people are likely to cheat at that competition. Therefore, dozens of “black hat” strategies have been developed that allow web developers to artificially rise to the top of page rankings. “Link farming” (referenced earlier) is the practice of creating whole dummy webpages that link to a page of which you want to boost the ranking.

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“Keyword stuffing” is repeating a highly valuable phrase over and over without context. For example, a website reading “baseball cards baseball cards baseball cards baseball cards.”

Even on this very post, we might eventually experience one of those ways to cheat. Have you ever noticed those “Make thousands of dollars working at home” comments that often have a link in them? Well, those are likely artificially generated in order to drive the host webpage’s page ranking up.

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Oh yeah, and if Google catches you engaging in one of these tactics, you will be removed from their results, which is essentially like being wiped from the internet.

Small companies can indeed “win” at search engine optimization.

You might think that Google’s algorithm’s are naturally geared towards promoting the products of multi-national companies, and in a way you are right. If you search, “soda,” you are indeed likely to find only results about Coke – or maybe Pepsi. However, if you search, “soda bars in Chicago open late on Tuesday,” it is very possible that a search engine optimization firm has worked with your local soda bar to get their results up to par. So, it’s not just a marketing tactic used by the powers-that-be, but also by the powers-that-want-to-be.

Featured photo credit: Free – IT consultation and Assessment/ Dave Forsyth via flickr.com

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Last Updated on July 15, 2020

How to Let Go of Toxic People in Your Life

How to Let Go of Toxic People in Your Life

“Entitlement is an expression of conditional love. Nobody is ever entitled to your love. You always have a right to protect your mental, emotional, and physical well-being by removing yourself from toxic people and circumstances.” -Dr. Janice Anderson & Kiersten Anderson

It’s not always obvious if you have someone toxic in your life. A toxic relationship is one that is harmful to you. A toxic person can create distress to the degree you feel inadequate and isolated. So, what makes a toxic person?

A toxic person has toxic behavior, meaning it’s not that the whole person is toxic[1]. It’s what they do that counts. Most toxic people run from accountability and misrepresent reality to you. They misrepresent your worth and your ability to heal from them can be stifled the longer you keep them in your life. You have a role to play with it as well; if your values are dismissed by them and you don’t act on it, you have allowed room for toxicity to grow.

When you are in a toxic relationship, you feel less than. You feel as though you are not worth anyone’s time or effort. You feel unheard, and sometimes you feel unsafe. You don’t feel good about yourself in a toxic relationship, whether it be with a partner, friend, or family member.

You may stay in a toxic relationship for a number of reasons. You may believe yourself to be a burden, have a lack of boundaries, resist change, fear conflict, try to be a people pleaser, find yourself codependent, or are partially stuck in a pattern or unhealthy cycle of abuse.

Letting go of toxic people may not be easy. In order to do so, you have to know why or how they are toxic to you and read between the lines that they do not have your best interests in mind.

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Letting go of toxic people is hard because you are good and want to see the good in others. You think their apologies are authentic. You have trouble believing they are being dishonest. You don’t spend time healing from it. You get pulled back into the pain because you don’t want it to end. However, if you feel like something isn’t right, it probably isn’t right.

You should walk away from a toxic person because you need to preserve your peace. You need to feel like yourself again. And you need better support.

Letting go of toxic people can involve four major steps.

1. Recognize the Red Flags

Red flags are signs a person is being toxic. It’s when someone shows characteristics that you should feel caution about. It’s when you feel any level of dissatisfaction and distrust. Trust your gut. When you recognize red flags, you can evaluate whether a person is trying to manipulate you or not. This gives you some level of control over what you allow in your life. The earlier you detect these behaviors, the better off you will be.

Red flags can include:

  • They always put themselves first.
  • They point out imperfections and sabotage your self-esteem.
  • You may feel drained or used when you’re around them.
  • What you give isn’t reciprocated. They don’t return the goodness you provide as a friend.
  • They ignore your boundaries and get angry when you tell them “no.”
  • You catch them in half truths or outright lies when you confront them about anything.
  • You are the villain; they are the victim.
  • Second chances always lead to repeated patterns of behavior.
  • They may engage in abuse.

2. Set Boundaries

There are emotional boundaries that one can set, but there are also physical ones[2]. You can leave any time. Setting boundaries is also an important part of self-care.

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You shouldn’t walk on eggshells. Tell them how you feel. Are they respecting you, fulfilling your needs, and listening to you? If not, it’s time to set up a healthy emotional distance and start letting go of toxic people around you.

There are levels to this. You have your inner circle, which could include family, and then you have acquaintances and strangers. If a toxic person is in your inner circle, it’s time to pull back and put up some boundaries for them to follow. If they can’t hear you out, you can cut off the connection completely.

You can give second chances, but you have to be careful. If someone knows they can get away with something, they will do it again. If there’s any chance for the relationship, they have to know not to cross certain lines.

3. Invest in Yourself

You deserve to know you are worthwhile. Try to remember that things will get better and that anything is possible. How do you do so? Invest in yourself.

This means self care, goal setting, surrounding yourself with positive support, and feeling a sense of peace. Your greatest ambition should be to love yourself. Without self-love, letting go of toxic people will be difficult.

Every relationship is a risk, but if you know yourself and what you will allow, toxic people will have less of a hold over you. If you are a giver or people pleaser, you are most at risk to being in a one-sided relationship. You shouldn’t be punished for caring, but sometimes trust needs to be earned. If you have self-love, you are treating yourself the best way possible. You know that others need to meet your standards; otherwise, they don’t get to be a part of your life.

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It’s possible that you can love yourself and still not see the signs. It can be difficult for some to be aware that toxic people exist. However,, if you know how much you mean to others in your life and what you are worth, you will be less likely to take on a relationship that is harmful to you or repeat negative patterns. Self-love is how we get out of toxic relationships, but it’s also how they never begin.

4. Know When Forgiveness Is Possible

There are times a person will prove their worth to you. They may make a mistake that makes them seem like a horrible person. They may forget to be good to you because of their own issues. They may just have no example of what a healthy relationship looks like. They may have an inflated ego that really comes from insecurity. The list goes on.

If they apologize, that’s a start. Look at their actions. Are they changing for the better because they really want to change or just seeming to in order to manipulate you? A person may control others with their image or perceived personality, but if you see through them, you may be able to discern the degree to which they are willing to be there for you.

If they start to do the right thing, you may begin to trust them again. Don’t start forgiving them until time has passed and you are sure there is growth, even if they show vulnerability or remorse. You can give a second chance if they truly have an awakening. Otherwise, it’s best to get out. Don’t let them walk all over you; let them walk out the door.

If you do give a second change and they still refuse to change, you have every right to remove them and continue the process of letting go of toxic people. The moment you even want to leave may also be a good time to get out. You don’t have to compromise yourself in order to care for them.

Forgiveness is the release of resentment or anger[3]. Forgiveness doesn’t mean reconciliation. You have to go back to the same relationship or accept the same harmful behaviors from someone. You don’t have to let them back in. You don’t have to do anything you don’t want to do.

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Remember, forgiveness is ultimately for you, not them. You don’t need that person in your life in order to forgive them, and if you give them a second chance, proceed with caution.

Final Thoughts

Recognize the red flags, set boundaries, invest in yourself, and know when forgiveness is possible. This is how you cope with a toxic person impacting your life. You have power in the direction of your life and the people who accompany you as you move forward. Use it.

If a person is worthwhile, they will prove themselves through their actions, not their words. If they cross certain lines that really harm you, you owe them nothing. You have every right to feel what you feel and to be upset. Honor your feelings and communicate them because it’ll only continue to keep happening if you don’t.

If this is happening to you, it’s time to put a stop to it. It’s time to take control. It’s time to live for yourself, not for what others say about you. It’s time to set your standards higher than they’ve ever been before. And most of all, it’s time to let go.

Resource reminder: A physically abusive relationship is ALWAYS toxic. There are resources for you. Always speak up.

If you are in such a cycle or domestic violence or abuse reach out for help. For example, there is The National Domestic Violence Hotline (https://www.thehotline.org/) which can be reached at 1−800−799−7233. There are other ways to get help if you simply ask for it. 

More Tips on Letting Go of Toxic People

Featured photo credit: Hannah Busing via unsplash.com

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