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5 Ways Search Engine Optimization is Vital

5 Ways Search Engine Optimization is Vital

To many, search engine optimization is a hokey term that is something marketing teams use to make themselves more prevalent in the digital era. Meanwhile, in reality, it’s a dynamic and powerful tool that is a necessary part of every successful marketing firm’s repertoire.

In order to enlighten the casual reader about the specifics of search engine optimization, we have compiled a list of five ways in which search optimization is crucial to getting articles out in the public domain.

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Search engine optimization is not new.

Search engine optimization is the practice of strategically altering internet-based content so that major such engines (primarily Google) pick up that content. It started in the early 1990s when the internet was new and just barely beginning to get cluttered with information and pages. Essentially, what companies would do at that stage is find ways to repeatedly place high value keywords throughout each page, which was an essential strategy to tricking Google’s early algorithms into placing that page higher in generic search results. It evolved from there.

Search engine optimization is constantly evolving.

While the early search engine optimization strategies mostly just involved keyword repetition, once Google came on the scene, that changed drastically. What Google did different was that it introduced “Page Rank,” which was a way of calculating how many other sources linked to a certain page. From there, Google became the de facto search engine. They have constantly innovated and expanded their search engine algorithms over the years. As such, simply keeping up with Google has become a large industry in itself. Hundreds, if not thousands, of companies follow Google’s every move religiously, trying to glean some information on their search algorithms, but, like CocaCola, Google will never divulge their secret recipe.

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Search engine optimization is easily learned.

Search engine optimization is not some sort of wonky technical ability that only guys who drink Red Bull and stay up all night on their computers know of. Really, at its core, it’s aiming to understand what drives a page to the front of Google’s search results, and then tailoring pages to appeal to that. Because 75% of search users only click on results displayed on the first page, getting on Google’s first page is hugely valuable. Doing so only requires knowledge of a few technical terms like “metatag” and “link farming.” You do not need to understand HTML coding, or even any other type of coding, to engage in search engine optimization.

There are a whole amount of tricks devoted to “cheating” at search engine optimization.

Like anything else in the world, if something becomes a competition, people are likely to cheat at that competition. Therefore, dozens of “black hat” strategies have been developed that allow web developers to artificially rise to the top of page rankings. “Link farming” (referenced earlier) is the practice of creating whole dummy webpages that link to a page of which you want to boost the ranking.

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“Keyword stuffing” is repeating a highly valuable phrase over and over without context. For example, a website reading “baseball cards baseball cards baseball cards baseball cards.”

Even on this very post, we might eventually experience one of those ways to cheat. Have you ever noticed those “Make thousands of dollars working at home” comments that often have a link in them? Well, those are likely artificially generated in order to drive the host webpage’s page ranking up.

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Oh yeah, and if Google catches you engaging in one of these tactics, you will be removed from their results, which is essentially like being wiped from the internet.

Small companies can indeed “win” at search engine optimization.

You might think that Google’s algorithm’s are naturally geared towards promoting the products of multi-national companies, and in a way you are right. If you search, “soda,” you are indeed likely to find only results about Coke – or maybe Pepsi. However, if you search, “soda bars in Chicago open late on Tuesday,” it is very possible that a search engine optimization firm has worked with your local soda bar to get their results up to par. So, it’s not just a marketing tactic used by the powers-that-be, but also by the powers-that-want-to-be.

Featured photo credit: Free – IT consultation and Assessment/ Dave Forsyth via flickr.com

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Last Updated on April 9, 2020

How to Think Positive Thoughts When Feeling Negative

How to Think Positive Thoughts When Feeling Negative

Positive thinking can lead to a lot of positive change in your life. Developing an optimistic outlook can be good for both your physical and mental health.

But sometimes, certain situations arise in life that makes it hard to keep a positive outlook. Take steps to make positive thinking become more like your second nature and you’ll reap the biggest benefits.

Here are 10 ways to make thinking positive thoughts easy:

1. Spend Time with Positive People

If you surround yourself with constant complainers, their negativity is likely to rub off on you.

Spend time with positive friends and family members to increase the likelihood that their positive thinking habits will become yours too. It’s hard to be negative when everyone around you is so positive.

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Learn How to Surround Yourself With Positive People.

2. Take Responsibility for Your Behavior

When you encounter problems and difficulties in life, don’t play the role of the victim. Acknowledge your role in the situation and take responsibility for your behavior.

Accepting responsibility can help you learn from mistakes and prevent you from blaming others unfairly.

3. Contribute to the Community

One of the best ways to feel good about what you have, is to focus on what you have to give.

Volunteer in some manner and give back to the community. Helping others can give you a new outlook on the world and can assist you with positive thinking.

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4. Read Positive and Inspirational Materials

Spend time each day reading something that encourages positive thinking. Read the Bible, spiritual material, or inspirational quotes to help you focus on what’s important to you in life. It can be a great way to start and end your day.

Some recommendations for you:

5. Recognize and Replace Negative Thoughts

You won’t be successful at positive thinking if you’re still plagued by frequent negative thoughts. Learn to recognize and replace thoughts that are overly negative. Often, thoughts that include words like “always” and “never” signal that they aren’t true.

If you find yourself thinking something such as, “I always mess everything up,” replace it with something more realistic such as, “Sometimes I make mistakes but I learn from them.”

There’s no need to make your thoughts unrealistically positive, but instead, make them more realistic.

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6. Establish and Work Toward Goals

It’s easier to be positive about problems and setbacks when you have goals that you’re working toward. Goals will give you motivation to overcome those obstacles when you encounter problems along the way. Without clear goals, it’s harder to make decisions and gauge your progress.

Learn to set SMART goals to help you achieve more.

7. Consider the Consequences of Negativity

Spend some time thinking about the consequences of negative thinking. Often, it can become a self-fulfilling prophecy.

For example, a person who thinks, “I probably won’t get this job interview,” may put less effort into the interview. As a result, he may decrease his chances of getting the job.

Create a list of all the ways negative thinking impacts your life. It likely influences your behavior, your relationships, and your feelings. Then, create a list of the ways in which positive thinking could be beneficial.

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8. Offer Compliments to Others

Look for reasons to compliment others. Be genuine in your praise and compliments, but offer it frequently. This will help you look for the good in other people.

9. Create a Daily Gratitude List

If you start keeping a daily gratitude list, you’ll start noticing exactly how much you have to be thankful for. This can help you focus on the positive in your life instead of thinking about all the bad things that have happened in the day.

Getting in the habit of showing an attitude of gratitude makes positive thinking more of a habit. Here’re 40 Simple Ways To Practice Gratitude.

10. Practice Self-Care

Take good care of yourself and you’ll be more equipped to think positively.

Get plenty of rest and exercise and practice managing your stress well. Taking care of your physical and mental health will provide you with more energy to focus on positive thinking.

Learn about these 30 Self-Care Habits for a Strong and Healthy Mind, Body and Spirit.

More Tips for Staying Positive

Featured photo credit: DESIGNECOLOGIST via unsplash.com

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