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5 Types of Interviews that You Should Look Out For

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5 Types of Interviews that You Should Look Out For

When searching for a job, one of the most rigorous and closely-analyzed part of the process is the interview. A whole industry—interview coaches, resume writers, personal growth coaches, and so forth—bases its livelihood on the potential interviewee (you), lacking confidence regarding your interview. Job aspirants need to know that the interview is as much a learning process for the company as it is for you.

In many cases, the interviewer has no idea what they are doing, and I’ve compiled just a short list of my experiences in which the interviewer may have been more nervous that the interviewee.

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1. My Party Interview at a World-Renowned University:

I once interviewed for an administrative position at a world-renowned university here in the Chicagoland area. The position was in the university’s grants department, and the aim was to compile huge amounts of data so that the university could continue to properly apply for funding for scientific research.

When I walked into the interview door, there were eight women, mostly aged 25-35, seated around a large conference table, chatting about whatever. They went around in order, asking the most basic questions of me, and only two of the eight seemed to even be able to hear what I had to say. One pair kept chatting over me the whole time. Safe to say, I walked out there wondering how they thought they were going to get a qualified candidate, and how such a prestigious institution could think that was an interview.

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2. The Generic Under-Interview:

In many positions I’ve fulfilled, I went into the interview needing a job, and was more or less immediately handed one. In a situation in which you need some source of income, this is great: maximum reward for minimum effort. However, when the person does so little to analyze how you might fulfill the position, that itself should raise flags. Not analyzing your ability to do the work at interview stage means the interviewer will likely under- or over-estimate the needs of a task later on, and you will often be left confused, overburdened, or both. If you need to take a position like this, after you are hired, be prepared to ask a ton of questions, because the supervisor will almost never give you what you need.

3. The Cultish Interview:

On one or maybe two occasions, I went into a company thinking I was getting interviewed and basically came out thinking the company either was trying to get me to buy their product or maybe even trying to brainwash me. The most recent occasion was for a company that sold sales self-improvement advice called Glazer-Kennedy Insider’s Circle. (I feel comfortable mentioning their name because of their lower Better Business Bureau rating.) While that certainly can be a serious business sector, the panel of rotating interviewers at GKIC kept repeating the name “Dan Kennedy” over and over. The first interviewer said it just a few times, the second interviewer repeated it consistently, and when the third interviewer came in and asked me, before sitting down, “What do [you] know about Dan Kennedy?” I wished I had stayed home. Whether it was a Ponzi scheme or an actual cult, I never bothered to find out.

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4. The Therapy Session:

I cannot recall an instance in which this happened to me specifically, but several colleagues have recalled interviews in which the questions were intensely personal. For example, when I worked under the worst boss I ever had, coworkers and I would regularly commiserate, and one of them shared that my boss confided a past history of paternal abuse during my coworker’s interview. While my coworker took the position because she would not have to directly report to this tortured supervisor, I wish I had a glimpse of that before I took the position, because my tenure ended when I went to the Equal Employment Opportunity commission to see if several encounters qualified as sexual harassment. Sometimes, the interviewer is incredibly unstable, and, given the chance, they will show you that side.

5. The Casual Chat:

If ever an interview feels like you are chatting with a friend and not a potential employer, you can go ahead and assume you aren’t really even being considered. Signs of this include: talking about the requirements of the job more than your qualifications, conversing about a shared history, or even talking about the weather or news too much. Much like this entry, the casual chat interview will leave you pleasant and happy, but totally uninformed, lacking in a sense of accomplishment, and unconcerned about following up.

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Featured photo credit: WOCinTech Chat/Jimbo Fisher via flickr.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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