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Techniques For Choosing An Effective Hosting Service To Maximize Sales

Techniques For Choosing An Effective Hosting Service To Maximize Sales

Your online sales primarily depend on your search engine rankings. Website downtime is one of the drawbacks of an ineffective or bad web hosting service. If website downtime continues for weeks or months, Google removes the website from the index.

In marketing terms, there are two ways to improve your online sales: improve the number of visitors coming to your website and secondly choose effective ways to improve conversion. An ideal web hosting service helps you in achieving both goals.

An effective web hosting service provides:

  • excellent customer service
  • round-the-clock secure, fast, reliable, unlimited bandwidth
  • cost-effective options
  • ensures ultimate control panel management
  • and provides maximum server space.

Industrial Categorization of Web Hosts

Web hosting services can be categorized as follows.

On Purchase/Cheap Web Hosts

These web hosts focus more on quantitative services than qualitative services. Three key web hosting services include shared hosting, VPS and dedicated server hosting.

Shared hosting is the cheapest of these three services, but it comes with many drawbacks including likelihood of experiencing website downtime, a broken server, unavailability of technical support and lesser security. Therefore, cheap web hosts are not highly reliable.

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Free Web Hosts

Since 1999, there has been a flood of free web hosting service providers. Every month, new free web hosts with new services and more attractive packages are introduced. However, these are unreliable for long term business purposes. Free web hosts are also unreliable for secure processing.

Defining Features of an Effective Web Hosting Service

Google keeps a check on the speed of your website and if it finds the website frequently down, it removes the website from the index. It also ranks the websites according to data security.

Here are the factors which affect your online sales, improve conversions and boost your online reputation and search engine ranking to maximize sales.

1. Web Server Uptime

internal server error

    In shared hosting, all the websites are located in a complex of CPUs which work as a unit. If traffic flow increases or many websites are active at a time, the server goes down along with driving your search engine ranking pages down. When a server is down, it shows Internal Server Error or Error 500 to the visitors. Dedicated servers never go down as one website runs on one server only, but these are extremely expensive.

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    For long term business purposes, web developers prefer VPS hosting for better performance as VPS allows limited server memory and allocated limited resources on a server in one package. For more space or memory, choose other packages.

    2. Website Speed and Page Loading

    page-load-speed

      The Page loading speed of your website depends on your server speed. A server should be able to handle any load of traffic 24×7 so that whenever a visitor lands on your web pages, the pages load within standard time i.e. 20 to 30 milliseconds.

      Free resource allocation provided by web hosting services like shared hosting increase website downtime and decrease page loading speed. In the Linux VPS web hosting, 1GB RAM is a standard package to maintain traffic load of 2000 visitors a day. If your website receives more visitors a day, then you may choose advanced and premium packages.

      The advantage of choosing VPS over shared server is that a VPS is cost-effective and it never reduces the speed of your web pages.

      3. Security

      SSH-Secure-Shell-800x400

        As explained earlier, Google ranks websites according to the security they provide to the visitors. A website can individually be secured, but hackers may attack it if your server is not secure. Linux VPS secures its server with Internet Security Protocol. On shared hosting, there is a free resource allocation which makes other websites vulnerable to hackers’ attacks if one website is spammed. Linux does not provide ‘Administrator’ authority like Windows, which make it safer. It also provides you C-Panel security.

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        VPS hosting is better than shared hosting in the sense that VPS gives more managerial control and administrative authority to website owners. In shared hosting, more control and authority are given to the visitors. If a visitor makes unfavorable changes in the system, you can simply reboot the administrative control in VPS web hosting.

        The secure server helps you improve your online reputation. Not only does this mean that Google increases your search engine rank, but customers also trust you more.

        Also, make sure that the server has certified protection for MySQL. Ensuring that the service provides 100% data backup and data recovery is also important.

        4. Customer Service

        24hr_technical_support

          24×7 technical support is a promise made by free web hosting services as well, but it is a claim fulfilled by only a few. Due to free resource allocation in shared hosting, the server and website are often down. A common complaint about shared hosting is of inefficient and often unavailable technical support and customer service.
          If you want to choose the best VPS hosting then make sure that the service fulfills the promise of 24×7 technical support so that your visitors never leave your web pages due to technical errors.

          5. Framework Control and Easy Installation

          images (1)

            Web developers prefer to operate e-stores from a Linux operating system. It is not only lighter in weight, but it also allows easy installation of applications and software. But a poor web hosting service may interfere with software installation. For example, shared hosting restricts software and app download and installation because the server may go down due to loading content.

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            Linux VPS, on the other hand allows free and easy software and app downloading and installation without interfering with the speed or performance of your website. If you need to install more software or apps and your website resources are exceeding than the resources provided by the server then you may choose a premium package for more resources.

            It also allows you to use multimedia techniques for content optimization, i.e. text content, photos, videos and audio files, which helps in optimizing social engagement across social media.

            Top Indicators You Should Change Your Web Hosting Service

            2014 was the year of hackers, but 2015 started with improved strategies against hackers. In January 2015, cybercrime rate dropped from 72.6% to 67.4%. Out of all the attacks made by hacktivists, 33.7% attacks were made in MySQL. August 2015 trends show that MySQL is still the most vulnerable entity against foreign invaders.

            Here are the top indicators that it is time to change your web hosting service.

            • Frequent website downtime – Check website downtime and uptime with the help of free software like Site Uptime, Internet Seer, HyperSpin, HostTracker, SiteProbe, Uptrends, and Website Pulse or with the help of Google Webmaster tools. When the website is down, it shows Error 404 to the visitors.
            • Failure in Database Connection – Technical web hosting service support is required to establish the data connection. If the data connection fails to establish often there is a need to move your web hosting service.
            • Internal Server Error – When your web hosting server is down, it shows Error 500 on the screen to the visitors of your website.
            • Poor Customer Service – Webhosting service should be available 24×7 for your technical support, if it is promised in the package.
            • Slow Page Speed – When the server gets overloaded with traffic, it reduces the speed of web pages. There are many website speed tests to check the speed of your web pages. You may also use Google Webmaster tools or free speed test tools like GTMetrix, Pingdom, YSlow, WebpageTest, Web Page Analyzer, Load Impact, OctaGate Site Timer and Google Page Speed.
            • Outgrown Website – If you have chosen a limited service web host then you may need to change it if your website outgrows its services. If your web hosting service is satisfactory, then you may purchase a higher or premium package.

            Choosing an efficient web hosting service not only increases your online sales by optimizing your SERP, but it also grows customer trust in your brand. Word-of-mouth marketing, lead generation and adding value and quality to your business are more potential benefits of choosing an efficient web hosting service. Web hosting services like VPS and dedicated server hosting help you improve your return on investment, but VPS is a more affordable option especially for small and medium sized businesses.

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            Last Updated on July 29, 2020

            19 Best Mac Apps for Productivity You Need in 2020

            19 Best Mac Apps for Productivity You Need in 2020

            Whether you use your Mac for work or just for your personal projects, you’ve likely found yourself wondering how to improve your productivity. There are only so many hours in a day, and so much mental stamina you can muster before you run out.

            There are dozens of tricks you can use to improve your own productivity and outlook, but if you’re looking for a more objective, comprehensive fix, the best thing to do is equip your Mac with productivity apps designed to help you do more in less time.

            This Lifehack-exclusive list has some of the best productivity apps to help you feel less tired, improve your energy, and ultimately help you get more done every day:

            1. Todoist

              Available for all iOS devices, Todoist is a note-taking and organization app that can keep you on top of all your projects—both personal and professional.

              Its best features are all free to use, including browser extensions, task creation, and interactive boards you can use to organize all your notes.

              If you want to pay the optional $29 yearly fee, you can get even more advanced features like backups and automatic reminders. Even with the free version, you’ll stay far more organized.

              Download: Todoist

              2. 1Password

                You may not realize it, but you probably spend a ton of time recalling your passwords, especially if and when you forget one to an app you use on a regular basis.

                1Password is an app for Mac that saves and remembers all your passwords for you in one place, so you can access all your favorite sites with a single click.

                You’ll save time and keep all your accounts secure simultaneously. A personal plan is $2.99 per month.

                Download: 1Password

                3. Bear

                  Bear is a unique kind of note-taking app designed to make it easier for Mac users to jot down notes on the go. With it, you can create to-do lists, give yourself reminders, and outline concepts for future brainstorming sessions.

                  It comes with many different inline styles so you can customize your notes to your personal preferences, and remember the context in which you wrote them. The core version is free, with a $14.99 per year version available as well.

                  Download: Bear

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                  4. Hazel

                    Hazel by noodlesoft is an automated organization tool designed for Mac that will help you automatically organize your files based on any custom rules you want to create.

                    For example, you can set it to move untouched items from one folder into another folder labeled “action items” if they haven’t been addressed within a week. It can save you hours of organization over the course of a few weeks. A single license is a flat $32.

                    Download: noodlesoft

                    5. Alfred

                      Alfred is an all-in-one app designed to save you time with Mac shortcuts and convenient custom actions. You can use it in a variety of ways.

                      For example, you can access Alfred’s clipboard memory so you don’t copy and paste the same material over and over, or set up custom workflows to automate some of your most repetitive tasks.

                      It’s a paid app, with multiple price points based on the features you desire.

                      Download: Alfred

                      6. TextExpander

                        TextExpander does exactly what the name suggests; it allows you to type a short snippet of text, and expand that text automatically.

                        For example, you can create a custom expansion that allows you to conjure a full paragraph you type repeatedly by simply typing a unique abbreviation. Once you get used to your custom combinations, you’ll spare your fingers from typing thousands of words.

                        An individual account is $3.33 per month.

                        Download: TextExpander

                        7. Backblaze

                          If you’ve ever experienced a crash, or theft of your Mac, you know how much time a system restore can cost you. You’ll spend hours replacing the files you lost, and lose thousands of files that are irreplaceable.

                          Backblaze is an automated, inexpensive way to back up your entire Mac for just $5 a month.

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                          Download: Backblaze

                          8. Keyboard Maestro

                            Keyboard Maestro is an older app that still has the power to make your life easier. With it, you can automate any number of tasks based on a certain trigger (such as a hotkey combination, or an event like connecting to a wireless network). A single license only costs $36.

                            Download: Keyboard Maestro

                            9. Snagit

                              There are many applications for a good screen-capture app, whether you’re trying to illustrate a tech problem you have or just want to make an interesting meme. Snagit makes it easy, with built-in editing for both still images and video. A single license covers two machines, and costs $49.95.

                              Download: TechSmith/Snagit

                              10. Bartender

                                Bartender is the cleverly-named app that helps you clean up and organize all your menu bar icons. You can also access them quickly with keyboard shortcuts.

                                If you’re like most Mac users, those icons get cluttered quickly and stop you from working efficiently. It’s free to try for 4 weeks, after which you’ll need a $15 license.

                                Download: Bartender

                                11. Otter

                                Otter is the Mac app for the note taker who hates typing. It’s an intelligent voice-recognition system and note-taking app that will help you transcribe your conversations, keep notes during meetings, and even take contextual notes to yourself in your own time.

                                Best of all, it’s free to get started!

                                Download: Otter

                                12. Flux

                                  Do you often find yourself feeling tired throughout the day, or feeling unable to get to sleep after a day of staring at your computer? That could be because of the unnatural blue light that radiates from your Mac.

                                  Flux naturally adapts your display to emit light that matches the time of day, so you can sleep better and feel less tired. It’s also free!

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                                  Download: Flux

                                  13. PDFpen

                                  If you deal with PDFs on a regular basis, you probably find yourself wishing for some kind of tool that can let you mark up those PDFs however you want. Without a dedicated app like PDFpen, this can be difficult.

                                  PDFpen lets you edit PDFs in almost any conceivable way, giving you more power and saving you time. A single license is $74.95.

                                  Download: Smile Software/PDFpen

                                  14. OmniFocus

                                    OmniFocus is all about task management. It has a clean interface that allows you to tag your tasks, schedule events, and even automate certain features.

                                    It’s one of the most comprehensive solutions on the market, so there’s a bit of a learning curve to get the most out of it.

                                    A standard license is $39.99, while the pro version is $79.99.

                                    Download: OmniFocus

                                    15. Franz

                                      It’s tiring to switch between dozens of different chat programs like Facebook Messenger, Slack, and WhatsApp, whenever you want to have a conversation with a different contact.

                                      Franz’s solution is simple; offer access to all these apps in one convenient package. And best of all, it’s completely open source.

                                      Download: Franz

                                      16. MindNode

                                        If you’re the brainstorming type, you need an app like MindNode to help you efficiently organize your thoughts. There are dozens of tools you can use to connect ideas in a mind map, or simply jot down notes for future reference.

                                        The core app is free, with in-app purchases available.

                                        Download: MindNode

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                                        17. Focus

                                          The internet is a wonderful thing, but it can be awfully distracting. And if you’re like the majority of us, you’ve interrupted work on a project because of some attention-grabbing site or bad online habit. That’s where Focus comes in.

                                          This app allows you to block the worst offenders with custom time limits and other constraints, so you can focus on the task at hand. A single license is $19.99.

                                          Download: Focus

                                          18. CleanMyMac

                                            Chances are, your Mac isn’t working as fast as it could, thanks to gigabytes of clutter and unnecessary files on your system. CleanMyMac helps you scan your Mac, monitor its health, and ultimately clean it up—so you can handle all your tasks that extra bit faster. A single license is $39.95.

                                            Download: CleanMyMac

                                            19. Grammarly

                                              A spelling error or grammatical mistake can cost you big time. It could be the source of a worse grade on a big paper, or compromise your credibility in the workplace. Thankfully, Grammarly can help you.

                                              This Mac-integrated writing assistant monitors all your writing and makes live corrections, so you’re alerted to your potential mistakes before they become permanent.

                                              A free version exists, but the premium version will cost you between $11 and $30 a month, depending on how you pay.

                                              Download: Grammarly

                                              The Bottom Line

                                              These productivity apps should help you squeeze more productive hours out of every day, but they aren’t the only tools you’ll have to help you find success.

                                              Make the time to learn about and experiment with all the life hacks that can make you more productive. By improving your devices as well as your outlook and focus, you’ll be able to get far more done in a day, and feel better doing it.

                                              More to Boost Productivity

                                              Featured photo credit: Patrick Ward via unsplash.com

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