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Techniques For Choosing An Effective Hosting Service To Maximize Sales

Techniques For Choosing An Effective Hosting Service To Maximize Sales

Your online sales primarily depend on your search engine rankings. Website downtime is one of the drawbacks of an ineffective or bad web hosting service. If website downtime continues for weeks or months, Google removes the website from the index.

In marketing terms, there are two ways to improve your online sales: improve the number of visitors coming to your website and secondly choose effective ways to improve conversion. An ideal web hosting service helps you in achieving both goals.

An effective web hosting service provides:

  • excellent customer service
  • round-the-clock secure, fast, reliable, unlimited bandwidth
  • cost-effective options
  • ensures ultimate control panel management
  • and provides maximum server space.

Industrial Categorization of Web Hosts

Web hosting services can be categorized as follows.

On Purchase/Cheap Web Hosts

These web hosts focus more on quantitative services than qualitative services. Three key web hosting services include shared hosting, VPS and dedicated server hosting.

Shared hosting is the cheapest of these three services, but it comes with many drawbacks including likelihood of experiencing website downtime, a broken server, unavailability of technical support and lesser security. Therefore, cheap web hosts are not highly reliable.

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Free Web Hosts

Since 1999, there has been a flood of free web hosting service providers. Every month, new free web hosts with new services and more attractive packages are introduced. However, these are unreliable for long term business purposes. Free web hosts are also unreliable for secure processing.

Defining Features of an Effective Web Hosting Service

Google keeps a check on the speed of your website and if it finds the website frequently down, it removes the website from the index. It also ranks the websites according to data security.

Here are the factors which affect your online sales, improve conversions and boost your online reputation and search engine ranking to maximize sales.

1. Web Server Uptime

internal server error

    In shared hosting, all the websites are located in a complex of CPUs which work as a unit. If traffic flow increases or many websites are active at a time, the server goes down along with driving your search engine ranking pages down. When a server is down, it shows Internal Server Error or Error 500 to the visitors. Dedicated servers never go down as one website runs on one server only, but these are extremely expensive.

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    For long term business purposes, web developers prefer VPS hosting for better performance as VPS allows limited server memory and allocated limited resources on a server in one package. For more space or memory, choose other packages.

    2. Website Speed and Page Loading

    page-load-speed

      The Page loading speed of your website depends on your server speed. A server should be able to handle any load of traffic 24×7 so that whenever a visitor lands on your web pages, the pages load within standard time i.e. 20 to 30 milliseconds.

      Free resource allocation provided by web hosting services like shared hosting increase website downtime and decrease page loading speed. In the Linux VPS web hosting, 1GB RAM is a standard package to maintain traffic load of 2000 visitors a day. If your website receives more visitors a day, then you may choose advanced and premium packages.

      The advantage of choosing VPS over shared server is that a VPS is cost-effective and it never reduces the speed of your web pages.

      3. Security

      SSH-Secure-Shell-800x400

        As explained earlier, Google ranks websites according to the security they provide to the visitors. A website can individually be secured, but hackers may attack it if your server is not secure. Linux VPS secures its server with Internet Security Protocol. On shared hosting, there is a free resource allocation which makes other websites vulnerable to hackers’ attacks if one website is spammed. Linux does not provide ‘Administrator’ authority like Windows, which make it safer. It also provides you C-Panel security.

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        VPS hosting is better than shared hosting in the sense that VPS gives more managerial control and administrative authority to website owners. In shared hosting, more control and authority are given to the visitors. If a visitor makes unfavorable changes in the system, you can simply reboot the administrative control in VPS web hosting.

        The secure server helps you improve your online reputation. Not only does this mean that Google increases your search engine rank, but customers also trust you more.

        Also, make sure that the server has certified protection for MySQL. Ensuring that the service provides 100% data backup and data recovery is also important.

        4. Customer Service

        24hr_technical_support

          24×7 technical support is a promise made by free web hosting services as well, but it is a claim fulfilled by only a few. Due to free resource allocation in shared hosting, the server and website are often down. A common complaint about shared hosting is of inefficient and often unavailable technical support and customer service.
          If you want to choose the best VPS hosting then make sure that the service fulfills the promise of 24×7 technical support so that your visitors never leave your web pages due to technical errors.

          5. Framework Control and Easy Installation

          images (1)

            Web developers prefer to operate e-stores from a Linux operating system. It is not only lighter in weight, but it also allows easy installation of applications and software. But a poor web hosting service may interfere with software installation. For example, shared hosting restricts software and app download and installation because the server may go down due to loading content.

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            Linux VPS, on the other hand allows free and easy software and app downloading and installation without interfering with the speed or performance of your website. If you need to install more software or apps and your website resources are exceeding than the resources provided by the server then you may choose a premium package for more resources.

            It also allows you to use multimedia techniques for content optimization, i.e. text content, photos, videos and audio files, which helps in optimizing social engagement across social media.

            Top Indicators You Should Change Your Web Hosting Service

            2014 was the year of hackers, but 2015 started with improved strategies against hackers. In January 2015, cybercrime rate dropped from 72.6% to 67.4%. Out of all the attacks made by hacktivists, 33.7% attacks were made in MySQL. August 2015 trends show that MySQL is still the most vulnerable entity against foreign invaders.

            Here are the top indicators that it is time to change your web hosting service.

            • Frequent website downtime – Check website downtime and uptime with the help of free software like Site Uptime, Internet Seer, HyperSpin, HostTracker, SiteProbe, Uptrends, and Website Pulse or with the help of Google Webmaster tools. When the website is down, it shows Error 404 to the visitors.
            • Failure in Database Connection – Technical web hosting service support is required to establish the data connection. If the data connection fails to establish often there is a need to move your web hosting service.
            • Internal Server Error – When your web hosting server is down, it shows Error 500 on the screen to the visitors of your website.
            • Poor Customer Service – Webhosting service should be available 24×7 for your technical support, if it is promised in the package.
            • Slow Page Speed – When the server gets overloaded with traffic, it reduces the speed of web pages. There are many website speed tests to check the speed of your web pages. You may also use Google Webmaster tools or free speed test tools like GTMetrix, Pingdom, YSlow, WebpageTest, Web Page Analyzer, Load Impact, OctaGate Site Timer and Google Page Speed.
            • Outgrown Website – If you have chosen a limited service web host then you may need to change it if your website outgrows its services. If your web hosting service is satisfactory, then you may purchase a higher or premium package.

            Choosing an efficient web hosting service not only increases your online sales by optimizing your SERP, but it also grows customer trust in your brand. Word-of-mouth marketing, lead generation and adding value and quality to your business are more potential benefits of choosing an efficient web hosting service. Web hosting services like VPS and dedicated server hosting help you improve your return on investment, but VPS is a more affordable option especially for small and medium sized businesses.

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            Last Updated on August 15, 2018

            How to Be a Maverick and Develop a Maverick Mindset

            How to Be a Maverick and Develop a Maverick Mindset

            Are you an innovator? Do you have revolutionary and radical ways of thinking? Do you have zero tolerance for ignorant people? If you answered yes to these three questions then you are most likely a Maverick.

            Mavericks are essential to top performing organizations. They think differently, act differently, and often times piss people off. Think of some of the most successful people in the world, they are typically Mavericks. Think Richard Branson, Elon Musk, and Steve Jobs. However, we will look at three people you might not have thought about when you think of Mavericks. These three completely buck the status quo and disregard traditional ways of thinking.

            Video Summary

            So, let’s take a look at what a Maverick is, how you can embrace a Maverick mindset, and why you should protect the Mavericks in your organization.

            Do What You Can’t!

              “The haters, the doubters are all drinking champagne on the top deck of the Titanic and we are the f***ing Iceberg” – Casey Neistat

              If you have ever been told you can’t do something, then you must do that thing. Casey Neistat is a fascinating person with a strong message. There is no question Neistat possesses a Maverick mindset.

              “Keep your head down, follow the rules, do as you’re told, play it safe, wait your turn, ask permission, learn to compromise… This is Terrible Advice!” [1]

              Neistat suggests we should do what we can’t. A simple rule here is to pay attention to people when they tell you that you can’t do something. The rule… do that thing.

              Mavericks do not play well with others, yet this is not a bad thing. Why should we play well with others? Should you compromise with a person who seeks to hold you back, NO!

              Neistat provides the perfect analogy for Maverick thinking in a short video. Here is a brief description of the video:

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              • Life is like going the wrong way on a moving sidewalk.
              • Walk and you stay put.
              • Stand still and you go backwards.
              • To get ahead… you have to hustle!

              Got Beat? Good!

                “You want to improve your mental toughness? Try this: Be Tougher.” – Jocko Willink

                Former Navy Seal and author of Extreme Ownership: How U.S. Navy Seals Lead and Win is the perfect example of a Maverick. John Eagan nicely sums up an interview between Jocko and Echo Charles during a Q&A in 2015. [2]

                Echo Charles: “How do you deal with setbacks, failures, delays, defeats, or other disasters?”
                Jocko: “Good.”

                What a perfect response! Let’s take a deeper look at what Jocko meant by his simple response—Good.

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                Oh, the mission got cancelled? Good. We can focus on the other one.
                Didn’t get promoted? Good. More time to get better.
                Didn’t get funded? Good. We own more of the company.
                Didn’t get the job you wanted? Good. You can get more experience and build a better resume.
                Got injured? Good. Needed a break from training.
                Got tapped out? Good. It’s better to tap out in training, then tap out on the street.
                Got beat? Good. You learned.
                Unexpected problems? Good. We have the opportunity to figure out a solution.

                “When things are going bad, there’s going to be some good that is going to come from it.”

                Protect Your Mavericks

                  “What keeps you awake at night? Nothing… I keep other people awake at night.” – James ‘Mad Dog’ Mattis, 26th United States Secretary of Defense

                  As I mentioned before, Mavericks typically do not play well with others. They create conflict and generally make people feel uncomfortable. Yet, they play a critical role to success in an organization and senior leaders must protect them. [3] Bob and Gregg Vanourek provide the following advice,

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                  “Mavericks are essential to innovation. Senior executives play a critical role: leaders must protect the Mavericks in their organizations. They must step up and give Mavericks space to operate, providing organizational cover for Mavericks to work their magic and keep the flame of innovation alight.”

                  United States Secretary of Defense James ‘Mad Dog’ Mattis is a believer in this credo and is a Maverick himself. Look no further than the following three powerful quotes from the Mad Dog.

                  1. “There are hunters and there are victims. By your discipline, cunning, obedience and alertness, you will decide if you are a hunter or a victim.”
                  2. “You cannot allow any of your people to avoid the brutal facts. If they start living in a dream world, it’s going to be bad.”
                  3. “Be polite, be professional, but have a plan to kill everybody you meet.”

                  Carnivores Eat Herbivores

                  So, how can you adopt a Maverick mindset? It’s actually pretty simple. Become a Carnivore. Let’s end with these five simple tips to becoming a Maverick.

                  1. Do what you can’t. If someone says you can’t do something, do that exact thing.
                  2. Be tougher. If you get beat or fail at something, remember Jocko’s advice. Good.
                  3. Become a hunter. Confront the brutal facts of the world and decide to be a hunter.
                  4. Don’t be afraid to give people a piece of your mind. Don’t allow yourself or others to be bullied, in essence, bully the bully!
                  5. Use sage advice from Cornell Professor and author of Systems Thinking Made Simple: New Hope for Solving Wicked Problems Derek Cabrera and ask, “What pisses you off the most?” Your answer will be what you are most passionate about, go after it!

                  Finally, remember there is no easy path to success. To become a Maverick, you have to work hard. There is no magic formula or magic pill. People are not born to be a Maverick, they must embrace it and work for it.

                  “There’s no talent here, this is hard work. This is an obsession. Talent does not exist. We are all equals as human beings. You could be anyone if you put in the time. You will reach the top, and that’s that. I am not talented. I am obsessed.” – Conor McGregor

                  Reference

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