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Techniques For Choosing An Effective Hosting Service To Maximize Sales

Techniques For Choosing An Effective Hosting Service To Maximize Sales

Your online sales primarily depend on your search engine rankings. Website downtime is one of the drawbacks of an ineffective or bad web hosting service. If website downtime continues for weeks or months, Google removes the website from the index.

In marketing terms, there are two ways to improve your online sales: improve the number of visitors coming to your website and secondly choose effective ways to improve conversion. An ideal web hosting service helps you in achieving both goals.

An effective web hosting service provides:

  • excellent customer service
  • round-the-clock secure, fast, reliable, unlimited bandwidth
  • cost-effective options
  • ensures ultimate control panel management
  • and provides maximum server space.

Industrial Categorization of Web Hosts

Web hosting services can be categorized as follows.

On Purchase/Cheap Web Hosts

These web hosts focus more on quantitative services than qualitative services. Three key web hosting services include shared hosting, VPS and dedicated server hosting.

Shared hosting is the cheapest of these three services, but it comes with many drawbacks including likelihood of experiencing website downtime, a broken server, unavailability of technical support and lesser security. Therefore, cheap web hosts are not highly reliable.

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Free Web Hosts

Since 1999, there has been a flood of free web hosting service providers. Every month, new free web hosts with new services and more attractive packages are introduced. However, these are unreliable for long term business purposes. Free web hosts are also unreliable for secure processing.

Defining Features of an Effective Web Hosting Service

Google keeps a check on the speed of your website and if it finds the website frequently down, it removes the website from the index. It also ranks the websites according to data security.

Here are the factors which affect your online sales, improve conversions and boost your online reputation and search engine ranking to maximize sales.

1. Web Server Uptime

internal server error

    In shared hosting, all the websites are located in a complex of CPUs which work as a unit. If traffic flow increases or many websites are active at a time, the server goes down along with driving your search engine ranking pages down. When a server is down, it shows Internal Server Error or Error 500 to the visitors. Dedicated servers never go down as one website runs on one server only, but these are extremely expensive.

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    For long term business purposes, web developers prefer VPS hosting for better performance as VPS allows limited server memory and allocated limited resources on a server in one package. For more space or memory, choose other packages.

    2. Website Speed and Page Loading

    page-load-speed

      The Page loading speed of your website depends on your server speed. A server should be able to handle any load of traffic 24×7 so that whenever a visitor lands on your web pages, the pages load within standard time i.e. 20 to 30 milliseconds.

      Free resource allocation provided by web hosting services like shared hosting increase website downtime and decrease page loading speed. In the Linux VPS web hosting, 1GB RAM is a standard package to maintain traffic load of 2000 visitors a day. If your website receives more visitors a day, then you may choose advanced and premium packages.

      The advantage of choosing VPS over shared server is that a VPS is cost-effective and it never reduces the speed of your web pages.

      3. Security

      SSH-Secure-Shell-800x400

        As explained earlier, Google ranks websites according to the security they provide to the visitors. A website can individually be secured, but hackers may attack it if your server is not secure. Linux VPS secures its server with Internet Security Protocol. On shared hosting, there is a free resource allocation which makes other websites vulnerable to hackers’ attacks if one website is spammed. Linux does not provide ‘Administrator’ authority like Windows, which make it safer. It also provides you C-Panel security.

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        VPS hosting is better than shared hosting in the sense that VPS gives more managerial control and administrative authority to website owners. In shared hosting, more control and authority are given to the visitors. If a visitor makes unfavorable changes in the system, you can simply reboot the administrative control in VPS web hosting.

        The secure server helps you improve your online reputation. Not only does this mean that Google increases your search engine rank, but customers also trust you more.

        Also, make sure that the server has certified protection for MySQL. Ensuring that the service provides 100% data backup and data recovery is also important.

        4. Customer Service

        24hr_technical_support

          24×7 technical support is a promise made by free web hosting services as well, but it is a claim fulfilled by only a few. Due to free resource allocation in shared hosting, the server and website are often down. A common complaint about shared hosting is of inefficient and often unavailable technical support and customer service.
          If you want to choose the best VPS hosting then make sure that the service fulfills the promise of 24×7 technical support so that your visitors never leave your web pages due to technical errors.

          5. Framework Control and Easy Installation

          images (1)

            Web developers prefer to operate e-stores from a Linux operating system. It is not only lighter in weight, but it also allows easy installation of applications and software. But a poor web hosting service may interfere with software installation. For example, shared hosting restricts software and app download and installation because the server may go down due to loading content.

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            Linux VPS, on the other hand allows free and easy software and app downloading and installation without interfering with the speed or performance of your website. If you need to install more software or apps and your website resources are exceeding than the resources provided by the server then you may choose a premium package for more resources.

            It also allows you to use multimedia techniques for content optimization, i.e. text content, photos, videos and audio files, which helps in optimizing social engagement across social media.

            Top Indicators You Should Change Your Web Hosting Service

            2014 was the year of hackers, but 2015 started with improved strategies against hackers. In January 2015, cybercrime rate dropped from 72.6% to 67.4%. Out of all the attacks made by hacktivists, 33.7% attacks were made in MySQL. August 2015 trends show that MySQL is still the most vulnerable entity against foreign invaders.

            Here are the top indicators that it is time to change your web hosting service.

            • Frequent website downtime – Check website downtime and uptime with the help of free software like Site Uptime, Internet Seer, HyperSpin, HostTracker, SiteProbe, Uptrends, and Website Pulse or with the help of Google Webmaster tools. When the website is down, it shows Error 404 to the visitors.
            • Failure in Database Connection – Technical web hosting service support is required to establish the data connection. If the data connection fails to establish often there is a need to move your web hosting service.
            • Internal Server Error – When your web hosting server is down, it shows Error 500 on the screen to the visitors of your website.
            • Poor Customer Service – Webhosting service should be available 24×7 for your technical support, if it is promised in the package.
            • Slow Page Speed – When the server gets overloaded with traffic, it reduces the speed of web pages. There are many website speed tests to check the speed of your web pages. You may also use Google Webmaster tools or free speed test tools like GTMetrix, Pingdom, YSlow, WebpageTest, Web Page Analyzer, Load Impact, OctaGate Site Timer and Google Page Speed.
            • Outgrown Website – If you have chosen a limited service web host then you may need to change it if your website outgrows its services. If your web hosting service is satisfactory, then you may purchase a higher or premium package.

            Choosing an efficient web hosting service not only increases your online sales by optimizing your SERP, but it also grows customer trust in your brand. Word-of-mouth marketing, lead generation and adding value and quality to your business are more potential benefits of choosing an efficient web hosting service. Web hosting services like VPS and dedicated server hosting help you improve your return on investment, but VPS is a more affordable option especially for small and medium sized businesses.

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            Published on June 19, 2019

            Your Beliefs About Success May Be Holding You Back

            Your Beliefs About Success May Be Holding You Back
            Pause for a moment and think about how you would describe success.

            If your description is dominated by money or status, then your image of success is faulty.

            For example, there are countless people who have these assets but don’t feel successful. Some of these people have enormous amounts of disposable income, but work so many hours during the day that they have no life beyond their work.

            Would you regard these people as successful?

            At first glance, I likely wouldn’t.

            And, then there are the endless celebrities who go from fame to failure (think bankruptcy, addictions and worse).

            Are they successful?

            Probably not.

            In truth, success is about happiness and fulfillment in life.

            But, there is more than one definition of success. Just look at the above example of the person who worked too hard to spend their money. If they’re happy with their life, then we shouldn’t criticize their version of success.

            So how about you? Do you have a clear definition of what success looks like for you?

            If you don’t, you’ll be constantly chasing someone else’s idea of success, and could find yourself totally unfulfilled and miserable.

            The good news is that over the next few minutes, I’m going to give you the tools you need to build a crystal clear picture of YOUR SUCCESS.

            Positive Thinking

            With the right attitude, anything can seem possible.

            For instance, if you’re fed up with your job, but do nothing to change it, then you’ll likely be stuck there for years to come. But, if you see the job as a stepping stone to something bigger and better, then not only will you enjoy your work more, but you’ll have something positive to aim towards (e.g., a promotion or new job).

            The example above demonstrates a little-known factor of success… suffering!

            Yes, suffering may be a negative thing that most people go out of their way to avoid; but successful people use suffering as a springboard to big achievements. Mindset really does separate the losers from the winners.

            Another thing you can do, is to gradually build up your positivity and confidence by tracking your progress towards your goals. And, each time you accomplish something – however small – be sure to celebrate it!

            This is a great way to propel you towards success.

            The Purpose of a Purpose

            What is your purpose in life?

            These are questions I suggest you spend some time thinking about. To help you find the answers, consider the following:

            If you just seek a career, all you will find is a career.

            But, if you seek a purpose, you’ll find something much more than a career – you’ll find your calling. And when you’ve found this, and you begin following it, you’ll be firmly in the middle of the happiness, satisfaction and success zone.

            This is backed by science, with research showing that people who have a purpose and meaning in life have an increase in:[1]
            • Overall well-being
            • Mental and physical health
            • Resiliency
            • Self-esteem

            But, don’t mistake seeking happiness and success as your purpose. These things are a natural result of following your purpose – but shouldn’t be your focal point.

            Austrian Neurologist and Holocaust survivor Viktor Frankl said it well:

            “It is the very pursuit of happiness, that thwarts happiness.”

            What about YOUR purpose?

            If you’re struggling to identify it, look for the things in your life that you’re good at, enthuse you, and provide a benefit to the world.

            Becoming a Better You

            Are your beliefs holding you back?

            If yes, here are three things you can do RIGHT NOW to break out of your mind trap:

            1. Boost Your Confidence: you can do this by overcoming challenges that come your way. For example, if you have a fear of public speaking, face this challenge head-on by agreeing to do regular presentations for your company, or by joining a public speaking organization like Toastmasters International. Speak in public often enough, and your fear of it will plunge like a river going over a waterfall.
            2. Develop Healthy Habits: I’m talking about positive habits that will serve you day in, day out. Habits such as lifelong learning, eating well, and waking up early. When these things are automatic for you, you’ll reap incredible benefits from them. Take eating well, for example. You’ll feel better. You’ll look better. And you’ll have way more energy to make things happen in your life.
            3. Invoke the Magic of Goal Setting: Without goals, you’ll drift through life like a plastic bottle in the sea. But with goals, you’ll be like a 100m sprinter running towards the finishing line. Goals really are powerful tools. They’ll direct your focus and energy, and will allow you to track your progress in life. I recommend the SMART goal-setting method (find out about this here).

            And, always remember… don’t compare yourself to others; only compare yourself to who you were yesterday.

            Each step you take forward is making you a better version of you.

            Success Is Self-Love

            I encourage you to take the tips I’ve shared in this article and put them into action in your life. Ideally, starting right now!

            Firstly, transform your mindset by facing up to challenges and overcoming them. Then spend time to discover your purpose. And, once you’ve found it – start following it.

            Becoming a better version of you will take some time, but will be worth the wait. Not only will you reach into untapped potential in your life, but you’ll also develop respect and love for yourself along the way.

            So don’t let your beliefs hold you back anymore. BREAK FREE from them and start enjoying a happy, healthy and successful life.

            Featured photo credit: Razvan Chisu via unsplash.com

            Reference

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