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Techniques For Choosing An Effective Hosting Service To Maximize Sales

Techniques For Choosing An Effective Hosting Service To Maximize Sales

Your online sales primarily depend on your search engine rankings. Website downtime is one of the drawbacks of an ineffective or bad web hosting service. If website downtime continues for weeks or months, Google removes the website from the index.

In marketing terms, there are two ways to improve your online sales: improve the number of visitors coming to your website and secondly choose effective ways to improve conversion. An ideal web hosting service helps you in achieving both goals.

An effective web hosting service provides:

  • excellent customer service
  • round-the-clock secure, fast, reliable, unlimited bandwidth
  • cost-effective options
  • ensures ultimate control panel management
  • and provides maximum server space.

Industrial Categorization of Web Hosts

Web hosting services can be categorized as follows.

On Purchase/Cheap Web Hosts

These web hosts focus more on quantitative services than qualitative services. Three key web hosting services include shared hosting, VPS and dedicated server hosting.

Shared hosting is the cheapest of these three services, but it comes with many drawbacks including likelihood of experiencing website downtime, a broken server, unavailability of technical support and lesser security. Therefore, cheap web hosts are not highly reliable.

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Free Web Hosts

Since 1999, there has been a flood of free web hosting service providers. Every month, new free web hosts with new services and more attractive packages are introduced. However, these are unreliable for long term business purposes. Free web hosts are also unreliable for secure processing.

Defining Features of an Effective Web Hosting Service

Google keeps a check on the speed of your website and if it finds the website frequently down, it removes the website from the index. It also ranks the websites according to data security.

Here are the factors which affect your online sales, improve conversions and boost your online reputation and search engine ranking to maximize sales.

1. Web Server Uptime

internal server error

    In shared hosting, all the websites are located in a complex of CPUs which work as a unit. If traffic flow increases or many websites are active at a time, the server goes down along with driving your search engine ranking pages down. When a server is down, it shows Internal Server Error or Error 500 to the visitors. Dedicated servers never go down as one website runs on one server only, but these are extremely expensive.

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    For long term business purposes, web developers prefer VPS hosting for better performance as VPS allows limited server memory and allocated limited resources on a server in one package. For more space or memory, choose other packages.

    2. Website Speed and Page Loading

    page-load-speed

      The Page loading speed of your website depends on your server speed. A server should be able to handle any load of traffic 24×7 so that whenever a visitor lands on your web pages, the pages load within standard time i.e. 20 to 30 milliseconds.

      Free resource allocation provided by web hosting services like shared hosting increase website downtime and decrease page loading speed. In the Linux VPS web hosting, 1GB RAM is a standard package to maintain traffic load of 2000 visitors a day. If your website receives more visitors a day, then you may choose advanced and premium packages.

      The advantage of choosing VPS over shared server is that a VPS is cost-effective and it never reduces the speed of your web pages.

      3. Security

      SSH-Secure-Shell-800x400

        As explained earlier, Google ranks websites according to the security they provide to the visitors. A website can individually be secured, but hackers may attack it if your server is not secure. Linux VPS secures its server with Internet Security Protocol. On shared hosting, there is a free resource allocation which makes other websites vulnerable to hackers’ attacks if one website is spammed. Linux does not provide ‘Administrator’ authority like Windows, which make it safer. It also provides you C-Panel security.

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        VPS hosting is better than shared hosting in the sense that VPS gives more managerial control and administrative authority to website owners. In shared hosting, more control and authority are given to the visitors. If a visitor makes unfavorable changes in the system, you can simply reboot the administrative control in VPS web hosting.

        The secure server helps you improve your online reputation. Not only does this mean that Google increases your search engine rank, but customers also trust you more.

        Also, make sure that the server has certified protection for MySQL. Ensuring that the service provides 100% data backup and data recovery is also important.

        4. Customer Service

        24hr_technical_support

          24×7 technical support is a promise made by free web hosting services as well, but it is a claim fulfilled by only a few. Due to free resource allocation in shared hosting, the server and website are often down. A common complaint about shared hosting is of inefficient and often unavailable technical support and customer service.
          If you want to choose the best VPS hosting then make sure that the service fulfills the promise of 24×7 technical support so that your visitors never leave your web pages due to technical errors.

          5. Framework Control and Easy Installation

          images (1)

            Web developers prefer to operate e-stores from a Linux operating system. It is not only lighter in weight, but it also allows easy installation of applications and software. But a poor web hosting service may interfere with software installation. For example, shared hosting restricts software and app download and installation because the server may go down due to loading content.

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            Linux VPS, on the other hand allows free and easy software and app downloading and installation without interfering with the speed or performance of your website. If you need to install more software or apps and your website resources are exceeding than the resources provided by the server then you may choose a premium package for more resources.

            It also allows you to use multimedia techniques for content optimization, i.e. text content, photos, videos and audio files, which helps in optimizing social engagement across social media.

            Top Indicators You Should Change Your Web Hosting Service

            2014 was the year of hackers, but 2015 started with improved strategies against hackers. In January 2015, cybercrime rate dropped from 72.6% to 67.4%. Out of all the attacks made by hacktivists, 33.7% attacks were made in MySQL. August 2015 trends show that MySQL is still the most vulnerable entity against foreign invaders.

            Here are the top indicators that it is time to change your web hosting service.

            • Frequent website downtime – Check website downtime and uptime with the help of free software like Site Uptime, Internet Seer, HyperSpin, HostTracker, SiteProbe, Uptrends, and Website Pulse or with the help of Google Webmaster tools. When the website is down, it shows Error 404 to the visitors.
            • Failure in Database Connection – Technical web hosting service support is required to establish the data connection. If the data connection fails to establish often there is a need to move your web hosting service.
            • Internal Server Error – When your web hosting server is down, it shows Error 500 on the screen to the visitors of your website.
            • Poor Customer Service – Webhosting service should be available 24×7 for your technical support, if it is promised in the package.
            • Slow Page Speed – When the server gets overloaded with traffic, it reduces the speed of web pages. There are many website speed tests to check the speed of your web pages. You may also use Google Webmaster tools or free speed test tools like GTMetrix, Pingdom, YSlow, WebpageTest, Web Page Analyzer, Load Impact, OctaGate Site Timer and Google Page Speed.
            • Outgrown Website – If you have chosen a limited service web host then you may need to change it if your website outgrows its services. If your web hosting service is satisfactory, then you may purchase a higher or premium package.

            Choosing an efficient web hosting service not only increases your online sales by optimizing your SERP, but it also grows customer trust in your brand. Word-of-mouth marketing, lead generation and adding value and quality to your business are more potential benefits of choosing an efficient web hosting service. Web hosting services like VPS and dedicated server hosting help you improve your return on investment, but VPS is a more affordable option especially for small and medium sized businesses.

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            Joy Mali

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            Last Updated on August 20, 2019

            26 Useful Things to Learn Now That Will Change Your Life

            26 Useful Things to Learn Now That Will Change Your Life

            If you pay attention to your everyday life careful enough, you’ll know that you can learn from everything and everyone you come across. Our life is basically full of useful lessons that we should learn.

            Here are 26 useful things to learn that Abhishek A. Singh shared on Quora. Let’s see how these life theories would lead you to live a different life.

            1. Primacy and recency: People mostly remember the first and last things that occurred, barely the middle.

            When scheduling an interview, ask the employer the time slots they do interviews and try to be the first or the last.

            2. If you work in a bar or in customer service of any kind, put a mirror behind you at the counter.

            In this way, angry customers who approach you will have to see themselves in the mirror behind you and the chance of them behaving irrationally will be lowered significantly.

            3. Once you make a sales pitch, don’t say anything else.

            This works in sales, but it can also be applied in other ways.

            My previous boss was training me and just gave me pointers. I was working at a gym trying to sell memberships. He told me that once I got all the small talk out of the way and presented the prices, the first person to talk would lose.

            It didn’t seem like a big deal but it actually worked. Often there were long periods of awkward silence as the person tried to come up with some excuses, but usually they bought.

            4. If you ask someone a question and they only partially answer, just wait.

            If you stay silent and keep eye contact, they will usually continue to talk.

            5. Chew gum when you’re approaching a situation that would make you nervous, like public speaking or bungee jumping.

            When we eat, our brain tell ourselves, “I would not be eating if I were danger. So I’m not in danger.” This has helped me to stay calm.

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            6. People will always remember how you made them feel, not what you said.

            Also, most people like talking about themselves; so ask lots of questions about them.

            7. When you’re learning something new, teach it to a friend. Let them ask you questions about it.

            If you’re able to teach something well, you will be sure that you’ve understood it very well.

            8. If you get yourself to be really happy and excited to see other people, they will react the same to you.

            It doesn’t always happen the first time, but it will definitely happen the next time.

            9. The physical effects of stress — breathing rate and heart rate — are almost identical to the physical effects of courage.

            When you’re feeling stressed in any situations, immediately reframe it : Your body is getting ready to be courageous, you are NOT stressed.

            10. Pay attention to people’s feet.

            If you approach two people in the middle of a conversation, and they only turn their torsos and not their feet, they don’t want you to join in the conversation.

            Similarly, if you are in a conversation with a coworker who you think is paying attention to you and their torso is turned towards you but their feet are facing in another direction, they want the conversation to end.

            11. Confidence is more important than knowledge.

            Don’t be intimidated by anyone, everyone is playing a role and wearing a mask.

            12. If you pretend to be something for long enough, you will eventually become it.

            Fake it till you make it. Period.

            13. Not to be creepy, but if you want to stare at someone unashamedly, look directly past them and wait for them to try and meet your eyes.

            When they fail to do that, they’ll look around (usually nervously for a second) they won’t look at you again for some time. This is your chance to straight up stare at this person for at least 45 seconds.

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            And as suggested by Brian Stutzman:

            If you’re staring at someone and get caught, DON’T turn your head or your body to look away, because that just confirms that you were staring.

            Just move your EYEBALLS off the person. Unlike turning your head, it’s instantaneous. And the person will think you were just looking at something behind them and that they were mistaken for thinking you were staring. Do it confidently, and ignore any reaction from the person, and you can sell it every single time.

            After a second, you can even look back at them with a “Why are you staring at me?” look on your face to really cement the deal!

            14. Build a network.

            Become the information source, and let the information be yours. Even grabbing a beer with a former colleague once a year will keep you in the loop at the old office.

            Former coworkers might have gotten a new position in that office you always wanted to work in, great! Go to them for a beer, and ask about the office. It’s all about connections and information.

            15. If you are angry at the person in front of you driving like a grandmother…

            Pretend it is your grandmother, it will significantly reduce your road rage.

            main-qimg-17c6060ba5491ad5af817faf5046a13b

              16. Stand up straight.

              No slouching, hands out of pockets, and head held up high. It’s not just a cliche — you literally feel better and people around you feel more confident in you.

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              17. Avoid saying “I think,” and “I believe” unless absolutely necessary.

              These are phrases that do not evoke confidence, and will literally do you no good.

              18. When feeling anxious, clean up your home or work space.

              You will feel happier and more accomplished than before.

              main-qimg-a0187fc57b3d874f251bd06c388991dd

                19. Always buy the first pitcher or round of drinks.

                You’d be surprised how long you could drink on the phrase “I bought the first one.”

                20. Going into an interview… be interested in your interviewers.

                If you focus on learning about them, you’ll seem to be more interesting and dynamic. (Again, people love to talk about themselves.)

                21. Pay attention parents! Always give your kid a choice that makes them think they are in control.

                For instance, when I want my son to put his shoes on I will say ,”do you want to put your star wars shoes on or your shark shoes on?”

                Pro-tip: In some cases, this works on adults.

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                  22. Your action affects your attitude more than your attitude affects your action.

                  As my former teacher said “You can jump and dance FOR joy, but you can also jump and dance yourself joyful.”

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                  23. When a group of people laugh, people will instinctively look at the person they feel closest to in that group.

                  Notice who you look at and who look at you when you laugh with a group of people!

                  24. If you want to build rapport or gain someone’s trust quickly, match their body posture and position.

                  If someone is sitting with her legs crossed, cross your legs. If they’re leaning away from you, lean away from them. If they’re leaning towards you, lean towards them.

                  Mirroring and matching body position is a subconscious way to tell if someone trusts you or is comfortable with you. If you’re sitting with your arms crossed and you notice someone else is sitting with her arms crossed, that is a good indicator that you have/are successfully built/building rapport with that person.

                  25. The Benjamin Franklin Effect (suggested by Matt Miller)

                  I find the basis of the Benjamin Franklin effect is very useful and extends far beyond pencil borrowing. This knowledge is useful in the world of flirting too.

                  Asking a girl in your class if you can borrow a pencil or her notes or to explain the homework will make her more likely to like you than if you let her borrow your stuff or are the one to help her. Even just asking a girl to buy you drinks (facetiously) leaves a much bigger impression than offering to or actually buying a girl a drink.

                  The best part is it kills 3 birds with one stone: you get the advantages of the favor itself, the person subconsciously likes you more, and it makes them more open to future favors and conversation.

                  26. Handle panic and anxiety behaviors by tapping fingers (Suggested by Jade Barbee)

                  When you’re feeling stressed, worried or angry, tap each finger tip while thinking (or speaking quietly) a few specific words about what is bothering you. Repeat the same words while tapping each of your 10 fingers, including thumbs.

                  For example, tap while saying, “I’m so angry with her…” Doing so will likely take the charge out of the feeling and return you to a more resourceful (better feeling) state of being. It’s called EFT (Emotional Freedom Technique) or “tapping,” and it is useful in many life situations – emotional sadness, physical pain, food cravings, traumatic memories…

                  Featured photo credit: Nicole Wolf via unsplash.com

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