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Techniques For Choosing An Effective Hosting Service To Maximize Sales

Techniques For Choosing An Effective Hosting Service To Maximize Sales

Your online sales primarily depend on your search engine rankings. Website downtime is one of the drawbacks of an ineffective or bad web hosting service. If website downtime continues for weeks or months, Google removes the website from the index.

In marketing terms, there are two ways to improve your online sales: improve the number of visitors coming to your website and secondly choose effective ways to improve conversion. An ideal web hosting service helps you in achieving both goals.

An effective web hosting service provides:

  • excellent customer service
  • round-the-clock secure, fast, reliable, unlimited bandwidth
  • cost-effective options
  • ensures ultimate control panel management
  • and provides maximum server space.

Industrial Categorization of Web Hosts

Web hosting services can be categorized as follows.

On Purchase/Cheap Web Hosts

These web hosts focus more on quantitative services than qualitative services. Three key web hosting services include shared hosting, VPS and dedicated server hosting.

Shared hosting is the cheapest of these three services, but it comes with many drawbacks including likelihood of experiencing website downtime, a broken server, unavailability of technical support and lesser security. Therefore, cheap web hosts are not highly reliable.

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Free Web Hosts

Since 1999, there has been a flood of free web hosting service providers. Every month, new free web hosts with new services and more attractive packages are introduced. However, these are unreliable for long term business purposes. Free web hosts are also unreliable for secure processing.

Defining Features of an Effective Web Hosting Service

Google keeps a check on the speed of your website and if it finds the website frequently down, it removes the website from the index. It also ranks the websites according to data security.

Here are the factors which affect your online sales, improve conversions and boost your online reputation and search engine ranking to maximize sales.

1. Web Server Uptime

internal server error

    In shared hosting, all the websites are located in a complex of CPUs which work as a unit. If traffic flow increases or many websites are active at a time, the server goes down along with driving your search engine ranking pages down. When a server is down, it shows Internal Server Error or Error 500 to the visitors. Dedicated servers never go down as one website runs on one server only, but these are extremely expensive.

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    For long term business purposes, web developers prefer VPS hosting for better performance as VPS allows limited server memory and allocated limited resources on a server in one package. For more space or memory, choose other packages.

    2. Website Speed and Page Loading

    page-load-speed

      The Page loading speed of your website depends on your server speed. A server should be able to handle any load of traffic 24×7 so that whenever a visitor lands on your web pages, the pages load within standard time i.e. 20 to 30 milliseconds.

      Free resource allocation provided by web hosting services like shared hosting increase website downtime and decrease page loading speed. In the Linux VPS web hosting, 1GB RAM is a standard package to maintain traffic load of 2000 visitors a day. If your website receives more visitors a day, then you may choose advanced and premium packages.

      The advantage of choosing VPS over shared server is that a VPS is cost-effective and it never reduces the speed of your web pages.

      3. Security

      SSH-Secure-Shell-800x400

        As explained earlier, Google ranks websites according to the security they provide to the visitors. A website can individually be secured, but hackers may attack it if your server is not secure. Linux VPS secures its server with Internet Security Protocol. On shared hosting, there is a free resource allocation which makes other websites vulnerable to hackers’ attacks if one website is spammed. Linux does not provide ‘Administrator’ authority like Windows, which make it safer. It also provides you C-Panel security.

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        VPS hosting is better than shared hosting in the sense that VPS gives more managerial control and administrative authority to website owners. In shared hosting, more control and authority are given to the visitors. If a visitor makes unfavorable changes in the system, you can simply reboot the administrative control in VPS web hosting.

        The secure server helps you improve your online reputation. Not only does this mean that Google increases your search engine rank, but customers also trust you more.

        Also, make sure that the server has certified protection for MySQL. Ensuring that the service provides 100% data backup and data recovery is also important.

        4. Customer Service

        24hr_technical_support

          24×7 technical support is a promise made by free web hosting services as well, but it is a claim fulfilled by only a few. Due to free resource allocation in shared hosting, the server and website are often down. A common complaint about shared hosting is of inefficient and often unavailable technical support and customer service.
          If you want to choose the best VPS hosting then make sure that the service fulfills the promise of 24×7 technical support so that your visitors never leave your web pages due to technical errors.

          5. Framework Control and Easy Installation

          images (1)

            Web developers prefer to operate e-stores from a Linux operating system. It is not only lighter in weight, but it also allows easy installation of applications and software. But a poor web hosting service may interfere with software installation. For example, shared hosting restricts software and app download and installation because the server may go down due to loading content.

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            Linux VPS, on the other hand allows free and easy software and app downloading and installation without interfering with the speed or performance of your website. If you need to install more software or apps and your website resources are exceeding than the resources provided by the server then you may choose a premium package for more resources.

            It also allows you to use multimedia techniques for content optimization, i.e. text content, photos, videos and audio files, which helps in optimizing social engagement across social media.

            Top Indicators You Should Change Your Web Hosting Service

            2014 was the year of hackers, but 2015 started with improved strategies against hackers. In January 2015, cybercrime rate dropped from 72.6% to 67.4%. Out of all the attacks made by hacktivists, 33.7% attacks were made in MySQL. August 2015 trends show that MySQL is still the most vulnerable entity against foreign invaders.

            Here are the top indicators that it is time to change your web hosting service.

            • Frequent website downtime – Check website downtime and uptime with the help of free software like Site Uptime, Internet Seer, HyperSpin, HostTracker, SiteProbe, Uptrends, and Website Pulse or with the help of Google Webmaster tools. When the website is down, it shows Error 404 to the visitors.
            • Failure in Database Connection – Technical web hosting service support is required to establish the data connection. If the data connection fails to establish often there is a need to move your web hosting service.
            • Internal Server Error – When your web hosting server is down, it shows Error 500 on the screen to the visitors of your website.
            • Poor Customer Service – Webhosting service should be available 24×7 for your technical support, if it is promised in the package.
            • Slow Page Speed – When the server gets overloaded with traffic, it reduces the speed of web pages. There are many website speed tests to check the speed of your web pages. You may also use Google Webmaster tools or free speed test tools like GTMetrix, Pingdom, YSlow, WebpageTest, Web Page Analyzer, Load Impact, OctaGate Site Timer and Google Page Speed.
            • Outgrown Website – If you have chosen a limited service web host then you may need to change it if your website outgrows its services. If your web hosting service is satisfactory, then you may purchase a higher or premium package.

            Choosing an efficient web hosting service not only increases your online sales by optimizing your SERP, but it also grows customer trust in your brand. Word-of-mouth marketing, lead generation and adding value and quality to your business are more potential benefits of choosing an efficient web hosting service. Web hosting services like VPS and dedicated server hosting help you improve your return on investment, but VPS is a more affordable option especially for small and medium sized businesses.

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            Last Updated on January 6, 2021

            14 Ideas on How to Measure Productivity to Make Progress

            14 Ideas on How to Measure Productivity to Make Progress

            Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

            In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

            For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

            For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

            Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

            Knowing this information we can now better determine what course of action to take with salesperson #1.

            Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

            How to Measure Productivity With Management Techniques

            Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

            1. Identify Long and Short-Term Goals

            Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

            For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

            2. Break Down Goals Into Smaller Weekly Objectives

            Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

            Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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            Productivity = number of new customers ÷ number of sales calls made

            3. Create a System

            Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

            This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

            You can do the same thing and just adapt it to your business.

            Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

            Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

            4. Evaluate, Evaluate, Evaluate!

            We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

            If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

            Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

            Just remember that you and your management style contribute directly to your employees’ productivity.

            5. Use a Ratings Scale

            Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

            Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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            It’s also a good way to track long-term progress and growth in areas that need improvement.

            6. Hire “Mystery Shoppers”

            This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

            You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

            You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

            7. Offer Feedback Forms

            Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

            First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

            Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

            You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

            8. Track Cost Effectiveness

            This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

            Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

            Having this information is very useful in forecasting expenses and estimating budgets.

            9. Use Self-Evaluations

            Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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            Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

            10. Monitor Time Management

            This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

            Time Management Tips to Improve Productivity

              The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

              While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

              11. Analyze New Customer Acquisition

              We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

              Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

              For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

              Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

              Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

              From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

              12. Utilize Peer Feedback

              This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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              Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

              Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

              It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

              13. Encourage Innovation and Don’t Penalize Failure

              When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

              Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

              Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

              14. Use an External Evaluator

              Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

              They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

              While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

              Final Thoughts

              These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

              The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

              The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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              Featured photo credit: William Iven via unsplash.com

              Reference

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