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Techniques For Choosing An Effective Hosting Service To Maximize Sales

Techniques For Choosing An Effective Hosting Service To Maximize Sales

Your online sales primarily depend on your search engine rankings. Website downtime is one of the drawbacks of an ineffective or bad web hosting service. If website downtime continues for weeks or months, Google removes the website from the index.

In marketing terms, there are two ways to improve your online sales: improve the number of visitors coming to your website and secondly choose effective ways to improve conversion. An ideal web hosting service helps you in achieving both goals.

An effective web hosting service provides:

  • excellent customer service
  • round-the-clock secure, fast, reliable, unlimited bandwidth
  • cost-effective options
  • ensures ultimate control panel management
  • and provides maximum server space.

Industrial Categorization of Web Hosts

Web hosting services can be categorized as follows.

On Purchase/Cheap Web Hosts

These web hosts focus more on quantitative services than qualitative services. Three key web hosting services include shared hosting, VPS and dedicated server hosting.

Shared hosting is the cheapest of these three services, but it comes with many drawbacks including likelihood of experiencing website downtime, a broken server, unavailability of technical support and lesser security. Therefore, cheap web hosts are not highly reliable.

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Free Web Hosts

Since 1999, there has been a flood of free web hosting service providers. Every month, new free web hosts with new services and more attractive packages are introduced. However, these are unreliable for long term business purposes. Free web hosts are also unreliable for secure processing.

Defining Features of an Effective Web Hosting Service

Google keeps a check on the speed of your website and if it finds the website frequently down, it removes the website from the index. It also ranks the websites according to data security.

Here are the factors which affect your online sales, improve conversions and boost your online reputation and search engine ranking to maximize sales.

1. Web Server Uptime

internal server error

    In shared hosting, all the websites are located in a complex of CPUs which work as a unit. If traffic flow increases or many websites are active at a time, the server goes down along with driving your search engine ranking pages down. When a server is down, it shows Internal Server Error or Error 500 to the visitors. Dedicated servers never go down as one website runs on one server only, but these are extremely expensive.

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    For long term business purposes, web developers prefer VPS hosting for better performance as VPS allows limited server memory and allocated limited resources on a server in one package. For more space or memory, choose other packages.

    2. Website Speed and Page Loading

    page-load-speed

      The Page loading speed of your website depends on your server speed. A server should be able to handle any load of traffic 24×7 so that whenever a visitor lands on your web pages, the pages load within standard time i.e. 20 to 30 milliseconds.

      Free resource allocation provided by web hosting services like shared hosting increase website downtime and decrease page loading speed. In the Linux VPS web hosting, 1GB RAM is a standard package to maintain traffic load of 2000 visitors a day. If your website receives more visitors a day, then you may choose advanced and premium packages.

      The advantage of choosing VPS over shared server is that a VPS is cost-effective and it never reduces the speed of your web pages.

      3. Security

      SSH-Secure-Shell-800x400

        As explained earlier, Google ranks websites according to the security they provide to the visitors. A website can individually be secured, but hackers may attack it if your server is not secure. Linux VPS secures its server with Internet Security Protocol. On shared hosting, there is a free resource allocation which makes other websites vulnerable to hackers’ attacks if one website is spammed. Linux does not provide ‘Administrator’ authority like Windows, which make it safer. It also provides you C-Panel security.

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        VPS hosting is better than shared hosting in the sense that VPS gives more managerial control and administrative authority to website owners. In shared hosting, more control and authority are given to the visitors. If a visitor makes unfavorable changes in the system, you can simply reboot the administrative control in VPS web hosting.

        The secure server helps you improve your online reputation. Not only does this mean that Google increases your search engine rank, but customers also trust you more.

        Also, make sure that the server has certified protection for MySQL. Ensuring that the service provides 100% data backup and data recovery is also important.

        4. Customer Service

        24hr_technical_support

          24×7 technical support is a promise made by free web hosting services as well, but it is a claim fulfilled by only a few. Due to free resource allocation in shared hosting, the server and website are often down. A common complaint about shared hosting is of inefficient and often unavailable technical support and customer service.
          If you want to choose the best VPS hosting then make sure that the service fulfills the promise of 24×7 technical support so that your visitors never leave your web pages due to technical errors.

          5. Framework Control and Easy Installation

          images (1)

            Web developers prefer to operate e-stores from a Linux operating system. It is not only lighter in weight, but it also allows easy installation of applications and software. But a poor web hosting service may interfere with software installation. For example, shared hosting restricts software and app download and installation because the server may go down due to loading content.

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            Linux VPS, on the other hand allows free and easy software and app downloading and installation without interfering with the speed or performance of your website. If you need to install more software or apps and your website resources are exceeding than the resources provided by the server then you may choose a premium package for more resources.

            It also allows you to use multimedia techniques for content optimization, i.e. text content, photos, videos and audio files, which helps in optimizing social engagement across social media.

            Top Indicators You Should Change Your Web Hosting Service

            2014 was the year of hackers, but 2015 started with improved strategies against hackers. In January 2015, cybercrime rate dropped from 72.6% to 67.4%. Out of all the attacks made by hacktivists, 33.7% attacks were made in MySQL. August 2015 trends show that MySQL is still the most vulnerable entity against foreign invaders.

            Here are the top indicators that it is time to change your web hosting service.

            • Frequent website downtime – Check website downtime and uptime with the help of free software like Site Uptime, Internet Seer, HyperSpin, HostTracker, SiteProbe, Uptrends, and Website Pulse or with the help of Google Webmaster tools. When the website is down, it shows Error 404 to the visitors.
            • Failure in Database Connection – Technical web hosting service support is required to establish the data connection. If the data connection fails to establish often there is a need to move your web hosting service.
            • Internal Server Error – When your web hosting server is down, it shows Error 500 on the screen to the visitors of your website.
            • Poor Customer Service – Webhosting service should be available 24×7 for your technical support, if it is promised in the package.
            • Slow Page Speed – When the server gets overloaded with traffic, it reduces the speed of web pages. There are many website speed tests to check the speed of your web pages. You may also use Google Webmaster tools or free speed test tools like GTMetrix, Pingdom, YSlow, WebpageTest, Web Page Analyzer, Load Impact, OctaGate Site Timer and Google Page Speed.
            • Outgrown Website – If you have chosen a limited service web host then you may need to change it if your website outgrows its services. If your web hosting service is satisfactory, then you may purchase a higher or premium package.

            Choosing an efficient web hosting service not only increases your online sales by optimizing your SERP, but it also grows customer trust in your brand. Word-of-mouth marketing, lead generation and adding value and quality to your business are more potential benefits of choosing an efficient web hosting service. Web hosting services like VPS and dedicated server hosting help you improve your return on investment, but VPS is a more affordable option especially for small and medium sized businesses.

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            Last Updated on October 12, 2020

            10 Best Calendar Apps to Stay on Track in 2020

            10 Best Calendar Apps to Stay on Track in 2020

            The success of our day is largely dependent on the quality of our planning. Not to miss out anything in their to-dos, some people prefer to make a list of upcoming tasks in a notebook, while others have long started using digital technology solutions.

            Calendar applications are some of the main tools that are worth using to organize our life and plan your time carefully.

            Many people have switched to specific tools; however, there are still some who do not use calendars on a daily basis. They may find some applications uncomfortable to use, non-functional, or expensive.

            In this article, we are going to check out the best calendars apps to help you stay organized.

            Before You Download

            As you are no doubt aware, there are all kinds of calendar apps available. Instead of you sifting through the hundreds of them, we’ve handpicked 10 of the best calendar apps you can get. On top of glowing reviews from each one, we’ve considered the following aspects when creating this list:

            • User Interface – How you navigate the app should be smooth and simple. The buttons on the app should be clear, obvious and easy to move through.
            • Synchronization – Whether it’s with other calendar apps or with other apps, syncing apps should be easy and enhance your overall experience with the app.
            • Additional features – Since there are so many options for calendars, many of these apps offer additional features. These features make the apps stand out from the other apps and provide unique experiences to you.

            1. Any.do Calendar

              This calendar has direct integration with Any.Do To-Do List, which gives you a unique tandem of two applications.

              Apart from its extended functionality, Cal Calendar is easy to use. The creation of events is very simple and fast.

              What is more, depending on the name of the event, the application automatically adds contacts and geolocation data to the entry description. You can even import your lists and entries from Any.do.

              Any.do Calendar is a great option for any type of user. It is very convenient and doesn’t overcomplicate the mode of display.

              Another good thing is that this tool is available for free, so you can use it without spending a dime for the software.

              Download Any.do Calendar here!

              2. Google Calendar

                Google Calendar is the official calendar for Android devices that has been tested out by many users around the globe. If you are right now trying to get away from it, consider changing your mind.

                Since this application is installed on most Android devices by default, many users think that there is nothing special in this program. They are wrong.

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                Google has been updating its calendar for quite a few years, and now it comes in Material Design with advanced event features, direct integration into other Google services (for example, supports reminders and Google Now), and comes with Exchange support.

                The program is super easy and will not cost a dime for you. It is a good thing, right?

                Download Google Calendar here.

                3. Calendar

                  Calendar is a relatively new app. It works as a web app and for both iOS and Android devices. It is an intelligent app that learns your contacts, schedule and tasks. It also helps you schedule and arrange meetings according to your available time slots.

                  A good thing about Calendar is that it allows you to sync up with other calendars you use such as Apple Calendar and Google Calendar. And so you can manage all the calendars you have in one place.

                  Calendar also gives you analytics of your meetings, giving you a clear picture on how you can improve your time management.

                  Download Calendar: Meeting & Scheduling here.

                  4. Business Calendar

                    Business Calendar is geared towards people who use their calendar for work purposes and business task planning. It offers different modes with wide configuration capabilities.

                    The application gives a default view mode by months, and events can be marked in different colors. Display modes/ sorting can be adjusted to your needs (by month, day, year, or events).

                    You can also set a multi-day viewing mode to see how things look for the next few days. Scrolling up and down moves you by month, and if you check a few days, they will be shown in a more detailed form.

                    The day display mode offers hourly scheduling, and the schedule mode provides a detailed schedule for a single event.

                    Business Calendar is a great tool for planning/ scheduling cases, tasks, and events. There is a support for recurring events, which can be set up in just a few clicks.

                    Having purchased software, you can use it to import and export other calendars, delete, copy, or move several events at the same time.

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                    Android Business Calendar application may seem somewhat chaotic, but it works fine and is easy to work with if you play with it for a while.

                    A full version of the application is available for $4.99, but you can also find a free version for the app test drive.

                    Download Business Calendar here.

                    5. aCalendar

                      aCalendar opens our collection of top 10 calendar applications available on the market today. With its appealing design, easy navigation, and great functionality, it is one of the most popular calendar apps in our list.

                      Some of extra functions include color schemes for each case type (48 colors to choose from), different types of demonstrations, different widgets, moon phases, and much more.

                      Taking into account it functionality, aCalendar is a reliable calendar application that has an easy-to-navigate interface with three display options. Scrolling from side to side allows you to switch between the display modes of the month, week and day.

                      When scrolling down and up, you are moving through the calendar at intervals in accordance with the selected display mode.

                      Apart from its time planning feature, aCalendar synchronizes photos from contact lists or social networks to remind you about birthdays, anniversaries, or any other special dates.

                      The program also supports data transfer through NFC and full-screen widgets, which eases your work with any data.

                      The program is available for free, but you can also get even more features if you buy the extended version of software for $4.99.

                      Download aCalendar here.

                      6. DigiCal Calendar

                        DigiCal Calendar is very similar to Cal Calendar in the fact that the application focuses on design more than on its functionality. However, this doesn’t mean that the application doesn’t serve the purpose.

                        With this calendar application, you can synchronize all your calendars and view them in different ways.

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                        Along with the basic functions, this program comes with support for Google Calendar, Outlook, and includes some unique and interesting features. You can match keywords to the image or set up a dark theme.

                        The app can even show you the weather forecast for three days. There are many other features that deserve the attention of people who really like to use calendar applications.

                        Download DigiCal Calendar here.

                        7. SolCalendar

                          SolCalendar can be called a universal application. It claims to be an all-in-one digital solution having a basic calendar functionality combined with some other advanced features, such as weather forecast for a specific day.

                          The application supports Google Calendar, as well as tasks, widgets, lunar calendar and even Foursquare.

                          Those searching for a calendar application to cover just everything in its functionality, SolCalendar is a program to consider. There are a lot of interesting things in this application; the program does an excellent job working in “all-in-one” mode.

                          Test SolCalendar – the application is available for free. You can test it out without purchasing the service.

                          Download SolCalendar here.

                          8. IRL Event Social Network

                            One of the most unique apps on this list is the IRL Event Social Network app. As you can guess from the name, the core focus of this app is social networking. Unlike other social media platforms, you can consider this platform to function similar to Meetup.com. It’s a site where you can connect with other people within your area that share a similar interest.

                            IRL is that while also providing a convenient calendar for you to schedule events and plan out your day. Though due to it being a secondary focus, you’re lacking a lot of the syncing aspects that other apps have on this list. Regardless, because of this huge social feature, it’s worth considering for those who want to make more connections.

                            Download IRL Event Social Network here.

                            9. Today Calendar

                              Today Calendar is one of the most hip and edgy calendars in our list. The solution was one of the first ones that really embraced Material Design and remains one of the few that adhere to the neat style.

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                              The calendar application offers bold colors, simple controls, and great functionality. This is not as heavy an application as many others; it will not eat all the memory of your device.

                              If you are not searching for something complicated and over-functional, Today Calendar is what you need. You can always test the application before paying for it – the program is available for free.

                              Download Today Calendar here.

                              10. Timepage

                                Timepage is an intuitive calendar app that will manage your time in a way that other calendar apps can’t. It offers the same sort of functions that you’d expect from other calendar apps: opportunities to record events, notifications and reminders, weather, and driving duration to a particular event. However, the app goes beyond those functionalities in two ways.

                                The first way is that while the app sends you notifications, it also has reminders for you for what is coming up next. That bit of extra time can allow you to prepare and make adjustments to your day if need be.

                                The second function – which is more important – is the heat map when you go to see the full view of your calendar. This heat map indicates what days you are most busy and other days where you are freer. This heat map provides a quick glance to determine broadly what days are good to add more events and other tasks.

                                Download Timepage here.

                                Our Verdict

                                Searching for the right application to manage your various calendars and plan your busy day can sometimes turn into a streak of obstacles.

                                Most of us need flexible applications that can be easily used to manage our tough schedule. The application should have all necessary time planning functions and be intuitive.

                                Stylish design and limitless compatibility also matter. It is not always easy to find such a program.

                                The above digital calendar solutions fall under the category “worth” of being used. They are modern, multifunctional, easy, and easy. Pick the one you like!

                                More Productivity Apps for Better Time Management

                                Featured photo credit: Unsplash via unsplash.com

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