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How To Influence The Industry You’re In

How To Influence The Industry You’re In

Anyone who desires to have a career that transcends a typical 9 to 5, more than likely desires to add value not only to their organization but also to their industry itself. But just how do you begin to influence an industry that has been around for years, that you’re new to, or trying to reposition your brand in?  I can remember being new to my career and new to my organization where my tenure, age, and experience seemed to be 15 – 20 years junior to everyone else’s. I would often times wake up thinking and enter meetings wondering, how will I be able to influence others today?

Whether your industry is small and easy to navigate or overwhelming and you’re not sure where to start, here are 5 of the best ways you can learn to influence and benefit your industry:

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Identify what type of influence you want to have

Influence pic

    Leadership expert, John Maxwell, is famously quoted for stating that “Leadership is Influence–Nothing more, Nothing Less.”  So if influence is all about leadership, who are you leading?  What problem would you like to solve in your industry? What key message do you feel like is important for your industry peers to know about? And even more importantly, how can you add value to those you would like to impact?  Your influence will consistently grow the more you serve and add value to others at all levels, not just other influencers.

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    Establish yourself as a credible expert 

    Speaker giving presentation in lecture hall at university. Participants listening to lecture and making notes. Copy space for brand on white screen.
      Credible Expert

      Many people only take a semi-proactive approach to their career by at most attending industry conferences, local trainings, and online webinars. However if you really want to take your industry by storm don’t just attend the conferences,

      • Answer the call for speakers and submit a proposal to speak.
      • Start publishing articles in your industry’s publications, write white papers, and guest blog on reputable blogs.
      • Become a published author to get your message out to the masses.
      • Leverage resources where your peers and other key influencers are such as LinkedIn
      • Collaborate with other business and key influencers to make a bigger impact together

      No matter which route you take, whether you do some or all of the above, the only way you can tremendously influence others is through establishing your credibility!

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      Identify future trends and talk about what’s next

      Male sneakers on the asphalt road with yellow line and title Future. Step into the future.
        Identify Future Trends!

        The easiest thing for anyone to do is to talk about what’s wrong. Any expert can go in depth about problem number 1, 2, 3, or 4. Historical context is always great but I also remember hearing previous bosses say to the team, “don’t come to me with a problem, come to me with a solution.” However, industry leaders create significant influence not just by studying the past, but by linking it to the right pro-active solutions. Pro-active solutions that can lead to disruptive innovation and change how an entire industry goes to business, like the invention and rapid growth of social media (no pressure). When looking to gain more influence in your industry be sure to answer questions for your peers like, what do they need to be preparing for? What’s changing in the near future? etc.

        Be Different

        Brand new color pencils right out of the box for school supplies.
          Be Different!

          Not only are others looking for pro-active solutions to age-old problems, they are also looking for innovative and unique perspectives that transform how they go to business – but being different can be tricky. For some it comes naturally in which most often that person is always comfortable in a healthy debate that challenges thought processes. For others, pushing the envelope and causing any level of discomfort brings heightened anxiety. No matter which side of the spectrum you fall on, influencing your industry tremendously doesn’t happen by sharing and repeating what others already know. It happens by someone like you sharing not only what they don’t know, but also what they need to hear! Where are you willing to show up and push the envelope?  In order for others to think differently, we have to challenge ourselves to show up differently.

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          Start where you are

          Young people working in the office
            Start where you are!

            Before you can influence an industry, make sure you are able to influence those that are closest to you first. What would your direct reports, peers, and boss say about you now? Would they consider you an influencer on your team? How about in the wider company? The desire to influence your industry is great, just make you are known for adding value and serving those in your own backyard first. The more you influence and serve those closest to you the easier it will be to assimilate into larger circles of influence!

            If you’re not sure where to start or how to expound upon your existing influence, start with #5 above, exactly where you are. The message you wish to share and multiply across your industry will first be developed in the trenches of the ones your work along side with the closest.

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            Last Updated on July 2, 2020

            7 Ways To Stop Being Lazy And Start Getting Things Done

            7 Ways To Stop Being Lazy And Start Getting Things Done

            “I’m going to take a lazy day today.”

            Okay, there’s nothing wrong with this. It’s called a day off, and it’s a magical thing.

            But when every day is a “lazy day,” there’s a problem. Sometimes we just need a kick in the butt to get us up and moving, so we can handle our business effectively.

            Often, laziness has a deeper and darker cause that we don’t want to think about, let alone acknowledge. Here are 7 ways to stop being lazy and become more productive.

            1 Find Out the Root Cause

            Are you burned out from working 27 hours a day, 9 days a week since before you can remember? This is a signal that you need a rest or a change.

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            Human beings are not meant to work all the time. Our paleolithic ancestors worked, on average, about 20 hours a week. (Yeah, we members of modern society are getting hosed.) Maybe you feel overwhelmed, are afraid to fail at the task, or you just don’t want to do the task; these are discrete problems with separate solutions.

            Finding out the root cause of your laziness can help you make the changes you need to make to be a more effective and energetic person.

            2. Find Your Passion for the Work

            You started doing what you do for a reason, but sometimes, even the tasks we love the most can become dreary and mundane. When this happens, remind yourself why you started doing it in the first place.

            You must have had a passion for it at some point, or you wouldn’t be bothering with it. Remind yourself of the good points of the work, not just the parts that suck.

            3. Break up Your Time

            People work more efficiently when they have ample rest time. Working in short, focused bursts is far more effective than trying to slog through the task all at once. Not only will you be happier with the end product, but you’ll feel better and more energized after completing it.

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            Learn about The Importance of Scheduling Downtime.

            4. Look at Ways You Can Do the Task More Efficiently

            When possible, work smarter instead of harder.

            We’ve already talked about why working hard doesn’t work as well. If you can find a better way to do the task, you’re more likely to enjoy it because you’re not simply performing the task by rote, but rather, using your creativity and imagination to their best effect. This will make you feel better about the job and probably enjoy it more, too.

            Try these 12 Ways to Work Smart.

            5. Ask for Help or Support

            Sometimes, we just need a little extra backup. There’s nothing wrong with asking for help from a more motivated coworker, friend, or family member. This is a useful way to get you up and moving, because they will motivate you to do the task.

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            At the same time, you may be doing them a favor by motivating them to work harder. A little friendly competition never hurt anyone!

            Learn How to Ask for Help When You’re Afraid To Do So.

            6. Think About Why You Don’t Want to Do the Task

            This sounds like a rehash of number 1, but it’s really not.

            Some jobs we don’t want to do because they’re just not fun. Mowing the lawn, cleaning the house, or getting under the car and replacing the alternator all have one thing in common. People don’t like doing these jobs because they take time and energy, they’re not pleasant, and we know that sooner or later, we’ll just be doing the same thing all over again.

            However, instead of thinking about why you don’t want to do the task, think about the benefits. Your car will run better, the Homeowners’ Association won’t be leaving you a nasty gram for the sixth time this month, and your house will look nicer and feel more welcoming.

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            By turning a negative into a positive, you’ll find your outlook about these tasks will be more positive too.

            7. Force Yourself

            Sometimes there’s just no getting around it. All the good advice and wishes in the world won’t make the job look any better. In these cases, you need to remember you’re an intelligent, mature member of Homo Sapiens, and get off your butt.

            While it may not be fun at the time, you can look back on the task you did later and say, “Yeah. I did that.” You shouldn’t have to force yourself out of bed every morning (this is a warning sign of depression that you should NOT ignore), but every once in a while, we need to force ourselves to do something we just don’t want to do.

            Believe it or not, you’ll be proud of yourself once the task is done.

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            Featured photo credit: Kelly Sikkema via unsplash.com

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