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7 Ways to Successfully Advertise on Social Media

7 Ways to Successfully Advertise on Social Media

If you’re an entrepreneur, it’s no secret that you’re going to end up relying heavily on your online presence to get your business noticed. But you can’t just haphazardly start up a Facebook page and think that you’ll immediately gain a following. Just like all other aspects of a business, marketing and advertising on Facebook and other social media pages must be done methodically if you want to get your company off the ground. As long as you follow these maxims, your company should eventually start to experience exponential growth.

1. Listen to your audience

Your customer base is, obviously, the entire reason your company exists in the first place. But your audience won’t stick around for long if you only tell them what you think they want to hear instead of actually listening to them. Pay attention to what they like about your online campaigns and make sure you keep moving in that direction. More importantly, recognize your audience’s complaints about your product or company, and do what you can to alleviate their issues.

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2. Target a specific audience

It might be tempting to cast a wide net, knowing that potentially millions of people may be exposed to your company. But of those millions, how many people will have a use for what you’re offering? Instead, focus on the specific demographic that will best benefit from your product or service. Rather than spreading your business too thin trying to cater to everyone’s needs, focus on making your service available to as many people in your target demographic as possible.

3. Value quality over quantity

You don’t want to cast a wide net, and you definitely don’t want to overexpose yourself. More content certainly does not mean better content. In my personal experience, and I’m sure many of you can agree, the more posts I see from a Facebook page or Twitter feed in a day, the more likely I am to unfollow it—especially if the posts are riddled with typos and were obviously rushed out to capitalize on a trending piece of news. Don’t produce clickbait. You may get an initial rush of hits to your site, but you’ll end up losing followers in the process. Instead, focus on creating powerful, well put-together content that authentically engages your audience.

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4. Be persistent

Like I said in the intro: If think you can just create a Facebook page and immediately go viral, your thoughts have been tricked by one too many get-rich-quick schemes. You have to be in it for the long haul if you want to experience the type of success all entrepreneurs dream of. This means building a following from the ground up. Don’t be discouraged if you only have a few dozen followers in your first week. Think about it, if all 50 of your current followers tell three of their friends about your page, you’ll have 200 followers next week. Then they tell three friends and…well, you see where I’m going. The larger your following is, the more likely your quality content is to go viral in the long run.

5. Seek out the influencers

One of the greatest things about social media is that it’s easy to reach out to those who have already established themselves in your industry. Even though they most likely are incredibly busy, some top players are more than happy to share their insight with you, whether it’s through their own website, ebook, or mailing list. On the one hand, they’re paying it forward, knowing they were once budding entrepreneurs like just like you. On the other hand, they’re establishing yet another authentic customer (you) who will respect the product they’re selling: themselves. Of course, you also want to reach out to them to show what you bring to the table as well. You never know when a connection you’ve made will propel your business into the upper echelon.

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6. Cooperate with your competition

It is obvious you will not be offering a product or service that isn’t original, innovative, or can otherwise improve the lives of your target demographic in some way. But it’s unhealthy for your company to not acknowledge the other major players in your industry. For example, when Sony launched the PS4 in 2013, the people behind the Microsoft Xbox’s Twitter page sent out a congratulatory message to the rival company. Instead of adopting an adversarial mindset for your business, acknowledge your competitors’ accomplishments. By doing so, you show your audience that you’re a fan of innovation within your industry, even if it doesn’t come from your own company.

7. Be personable

Having an online hub for your company allows you to connect with your audience like never before. You have the potential to forge actual, authentic relationships with your customers in a way that simply wasn’t possible with mail-in satisfaction surveys. Because of this, you have to prepare to be accessible to your audience at almost any given time. And you can’t be robotic, either. Just because you run a company doesn’t mean you’re not a person; be personable with your audience. They’ll recognize the authenticity, and will hold your company in a higher regard because of it.

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Last Updated on February 25, 2020

15 Personal Goals for Work to Help You Succeed

15 Personal Goals for Work to Help You Succeed

It’s easy to blend into the crowd at work. The majority of workers choose to settle for mediocrity and anonymity; especially if they work in a large or virtual work environment. It’s much easier to go to work every day and contribute just enough to meet your job’s requirements than it is to leave a lasting impression on your coworkers.

What isn’t easy is standing out.

By setting personal goals for work, you can intentionally work towards getting noticed which will propel you towards getting your dream job.

Do not settle for mediocrity and do not settle for anonymity. Dream big and stand out from the crowd. Here are 15 examples of personal goals for work to help you stand out from your coworkers and lead a successful career.

1. Self-Mastery

Self-Mastery is all about deepening your awareness of your skills, strengths and weaknesses. Once you identify what makes you unique and what you’re most passionate about, use that awareness to develop your skills even further.

Use your awareness of your weaknesses to identify areas of improvement. By practising your self-awareness in these areas, you will demonstrate an ability to self regulate your development and growth.

2. Being Grateful for Where You Are

Take a moment and reflect on how hard you worked to get where you are today.

How many times did you apply to your job? How many interviews did you go through? How many hours have you put in?

You’ve worked hard to get to where you are today. Be grateful of all of the hard work you’ve put in to get you where you are today.

By practising gratitude, you open yourself up to receive what’s next.

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3. Staying Excited for What’s Next

The perfect vibrational stance to be in to be actively working towards your goals is to practice gratitude for your current situation and to feel excitement for what’s coming next.

Expect better things to come. Anticipate that you will accomplish your goal and that you’re working towards your dream job. Be open to receiving what’s coming your way next.

4. Celebrating Each Others’ Differences

As coworkers, we all bring different strengths to a team environment. Introverts bring deep thought to current issues and extroverts do well in busy meetings and discussions. The Myers-Briggs Type Indicator is an excellent measurement of personality differences and brings an interesting review of your team’s personalities interact with each other.

If possible, request to have an MBTI done with your coworkers so that you can learn more about your similarities and differences; or recognize the differences in your team’s personalities and appreciate that they each contribute different values to the group.

5. Using Your Team’s Differences to Your Advantage

Once you learn more about the different personalities on your team, you can work more strategically with your coworkers. Some coworkers may present as introverts who prefer to take time away to review information before making decisions. Other coworkers may present as extroverts who excel in group discussions and facilitating presentations.

Once you identify the different strengths of your coworkers, you can plan projects and group work according to each other’s personality strengths.

6. Managing Conflicts Effectively

If conflict arises between yourself and another coworker, take time to assess how you’d like to work through the situation rather than reacting in the heat of the moment.

Request a private meeting with the other coworker and present the facts in an objective manner. Initiate a practical conversation to discuss the issue of conflict and then find a mutually-beneficial solution together.

Doing so will show your coworkers and your boss you’re capable of dealing with emotionally-sensitive discussions while keeping a cool head.

7. Becoming a ‘Yes’ Person

Volunteer for new projects and special assignments. Be the first person to put up your hand.

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If your boss is looking for someone to step up, be the first to volunteer. It shows you’re engaged and gives you the opportunity to learn new skills.

8. Saying ‘No’ When Necessary

This may seem contradictory to the previous point, but this is not!

If you’re close to burnout or have a lot going on in your personal life, choose to say no to additional work if you must.

Be aware of your own mental state of wellness. If you’re incapable of taking on more, say no rather than saying yes and being unable to submit impeccable work.

If necessary, share with your boss privately that you’re not in the right place to take on work but you intend to get back on track and as soon as possible.

9. Showing Humility

It’s not possible to be perfect at everything all the time. If you make a mistake, own up to it.

Let your boss know or coworker know that you made a mistake and you want to correct it. Tell them that you have learned from this experience and you will do things differently going forward.

Practice humility so that you may demonstrate a willingness to do better.

10. Modeling Work Life Balance

Make your own self care a priority so that you’re allocating time out of the office to your exercise, health and nutrition goals.

Carve out time before or after work to taking care of you. Propose walking meetings during the day or try organizing a group fitness classes at lunch. Invite your coworkers to join you in trying a new yoga class.

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Show your coworkers that you’re committed to work life balance so that you can show up as your best self while at work.

11. Under Promise, Over Deliver

If you commit to finishing a project by a certain time, be certain that you will do what you said you’re going to do when you said you’re going to do it.

Do not commit to completing a project using an unrealistic time frame. If you’re unable to deliver, you will inevitably harm your reputation and will negatively affect others’ expectations of your abilities.

Rather than committing to more than you can accomplish, commit to what you’re capable of or slightly less so that you can over deliver on your promises.

12. Finding Your Own Answers

Rather than quickly turning to your coworkers or your boss when you have questions, do your best to find your own answers.

Review company policies, best practices and previous situations. Use critical thinking to determine how to best handle a situation and demonstrate that you’re able to make sound decisions when it’s required.

After doing your research, present the situation to your boss and share how you would handle the situation. Ask for guidance to see if you’re on the right track. By doing so you’ll demonstrate drive and ambition.

13. Asking for Help

If a situation arises that is above your pay-grade and you must ask for help or guidance, do so with humility.

Respectfully ask your boss or coworkers for their help. Let them know that you are grateful for their assistance and that they’re willing to share their knowledge. Offer to be of assistance to them if it’s needed in the future and repay the favor.

Here’re some tips for you: How to Ask for Help When You Feel Silly to Do So

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14. Offering Help

If you can see a fellow coworker is struggling, offer to help them out. Offering your help will demonstrate your ability to work as a team player.

If your workplace has hired a new employee, offer to take them under your wing and show them the ropes. Let your boss know that you’d be happy to show them around.

It will demonstrate your seniority in the workplace and your interest in fostering teamwork and morale.

15. Taking a Brain Break Regularly

Take a few moments whenever you can for a mini meditation. In the bathroom, the coffee room, or on the subway on your way to work, take a few deep breaths and center your mind.

Slow down your heart rate and tune in to your inner self. Remind yourself that work can be stressful but we don’t need to let the stress affect us. Return to this grounded and centered state whenever you feel out of alignment.

The Bottom Line

Use this list of personal goals to skyrocket your career path at work. Let your actions speak louder than words.

Demonstrate to your boss and your coworkers that you don’t intend to settle for mediocrity; you intend to stand out from the crowd and will do so by implementing personal goals and actively working towards your dream job.

More Tips About Goals Setting

Featured photo credit: NORTHFOLK via unsplash.com

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