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7 Ways to Successfully Advertise on Social Media

7 Ways to Successfully Advertise on Social Media

If you’re an entrepreneur, it’s no secret that you’re going to end up relying heavily on your online presence to get your business noticed. But you can’t just haphazardly start up a Facebook page and think that you’ll immediately gain a following. Just like all other aspects of a business, marketing and advertising on Facebook and other social media pages must be done methodically if you want to get your company off the ground. As long as you follow these maxims, your company should eventually start to experience exponential growth.

1. Listen to your audience

Your customer base is, obviously, the entire reason your company exists in the first place. But your audience won’t stick around for long if you only tell them what you think they want to hear instead of actually listening to them. Pay attention to what they like about your online campaigns and make sure you keep moving in that direction. More importantly, recognize your audience’s complaints about your product or company, and do what you can to alleviate their issues.

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2. Target a specific audience

It might be tempting to cast a wide net, knowing that potentially millions of people may be exposed to your company. But of those millions, how many people will have a use for what you’re offering? Instead, focus on the specific demographic that will best benefit from your product or service. Rather than spreading your business too thin trying to cater to everyone’s needs, focus on making your service available to as many people in your target demographic as possible.

3. Value quality over quantity

You don’t want to cast a wide net, and you definitely don’t want to overexpose yourself. More content certainly does not mean better content. In my personal experience, and I’m sure many of you can agree, the more posts I see from a Facebook page or Twitter feed in a day, the more likely I am to unfollow it—especially if the posts are riddled with typos and were obviously rushed out to capitalize on a trending piece of news. Don’t produce clickbait. You may get an initial rush of hits to your site, but you’ll end up losing followers in the process. Instead, focus on creating powerful, well put-together content that authentically engages your audience.

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4. Be persistent

Like I said in the intro: If think you can just create a Facebook page and immediately go viral, your thoughts have been tricked by one too many get-rich-quick schemes. You have to be in it for the long haul if you want to experience the type of success all entrepreneurs dream of. This means building a following from the ground up. Don’t be discouraged if you only have a few dozen followers in your first week. Think about it, if all 50 of your current followers tell three of their friends about your page, you’ll have 200 followers next week. Then they tell three friends and…well, you see where I’m going. The larger your following is, the more likely your quality content is to go viral in the long run.

5. Seek out the influencers

One of the greatest things about social media is that it’s easy to reach out to those who have already established themselves in your industry. Even though they most likely are incredibly busy, some top players are more than happy to share their insight with you, whether it’s through their own website, ebook, or mailing list. On the one hand, they’re paying it forward, knowing they were once budding entrepreneurs like just like you. On the other hand, they’re establishing yet another authentic customer (you) who will respect the product they’re selling: themselves. Of course, you also want to reach out to them to show what you bring to the table as well. You never know when a connection you’ve made will propel your business into the upper echelon.

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6. Cooperate with your competition

It is obvious you will not be offering a product or service that isn’t original, innovative, or can otherwise improve the lives of your target demographic in some way. But it’s unhealthy for your company to not acknowledge the other major players in your industry. For example, when Sony launched the PS4 in 2013, the people behind the Microsoft Xbox’s Twitter page sent out a congratulatory message to the rival company. Instead of adopting an adversarial mindset for your business, acknowledge your competitors’ accomplishments. By doing so, you show your audience that you’re a fan of innovation within your industry, even if it doesn’t come from your own company.

7. Be personable

Having an online hub for your company allows you to connect with your audience like never before. You have the potential to forge actual, authentic relationships with your customers in a way that simply wasn’t possible with mail-in satisfaction surveys. Because of this, you have to prepare to be accessible to your audience at almost any given time. And you can’t be robotic, either. Just because you run a company doesn’t mean you’re not a person; be personable with your audience. They’ll recognize the authenticity, and will hold your company in a higher regard because of it.

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Matt Duczeminski

A passionate writer who shares lifestlye tips on Lifehack

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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