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7 Ways to Successfully Advertise on Social Media

7 Ways to Successfully Advertise on Social Media

If you’re an entrepreneur, it’s no secret that you’re going to end up relying heavily on your online presence to get your business noticed. But you can’t just haphazardly start up a Facebook page and think that you’ll immediately gain a following. Just like all other aspects of a business, marketing and advertising on Facebook and other social media pages must be done methodically if you want to get your company off the ground. As long as you follow these maxims, your company should eventually start to experience exponential growth.

1. Listen to your audience

Your customer base is, obviously, the entire reason your company exists in the first place. But your audience won’t stick around for long if you only tell them what you think they want to hear instead of actually listening to them. Pay attention to what they like about your online campaigns and make sure you keep moving in that direction. More importantly, recognize your audience’s complaints about your product or company, and do what you can to alleviate their issues.

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2. Target a specific audience

It might be tempting to cast a wide net, knowing that potentially millions of people may be exposed to your company. But of those millions, how many people will have a use for what you’re offering? Instead, focus on the specific demographic that will best benefit from your product or service. Rather than spreading your business too thin trying to cater to everyone’s needs, focus on making your service available to as many people in your target demographic as possible.

3. Value quality over quantity

You don’t want to cast a wide net, and you definitely don’t want to overexpose yourself. More content certainly does not mean better content. In my personal experience, and I’m sure many of you can agree, the more posts I see from a Facebook page or Twitter feed in a day, the more likely I am to unfollow it—especially if the posts are riddled with typos and were obviously rushed out to capitalize on a trending piece of news. Don’t produce clickbait. You may get an initial rush of hits to your site, but you’ll end up losing followers in the process. Instead, focus on creating powerful, well put-together content that authentically engages your audience.

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4. Be persistent

Like I said in the intro: If think you can just create a Facebook page and immediately go viral, your thoughts have been tricked by one too many get-rich-quick schemes. You have to be in it for the long haul if you want to experience the type of success all entrepreneurs dream of. This means building a following from the ground up. Don’t be discouraged if you only have a few dozen followers in your first week. Think about it, if all 50 of your current followers tell three of their friends about your page, you’ll have 200 followers next week. Then they tell three friends and…well, you see where I’m going. The larger your following is, the more likely your quality content is to go viral in the long run.

5. Seek out the influencers

One of the greatest things about social media is that it’s easy to reach out to those who have already established themselves in your industry. Even though they most likely are incredibly busy, some top players are more than happy to share their insight with you, whether it’s through their own website, ebook, or mailing list. On the one hand, they’re paying it forward, knowing they were once budding entrepreneurs like just like you. On the other hand, they’re establishing yet another authentic customer (you) who will respect the product they’re selling: themselves. Of course, you also want to reach out to them to show what you bring to the table as well. You never know when a connection you’ve made will propel your business into the upper echelon.

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6. Cooperate with your competition

It is obvious you will not be offering a product or service that isn’t original, innovative, or can otherwise improve the lives of your target demographic in some way. But it’s unhealthy for your company to not acknowledge the other major players in your industry. For example, when Sony launched the PS4 in 2013, the people behind the Microsoft Xbox’s Twitter page sent out a congratulatory message to the rival company. Instead of adopting an adversarial mindset for your business, acknowledge your competitors’ accomplishments. By doing so, you show your audience that you’re a fan of innovation within your industry, even if it doesn’t come from your own company.

7. Be personable

Having an online hub for your company allows you to connect with your audience like never before. You have the potential to forge actual, authentic relationships with your customers in a way that simply wasn’t possible with mail-in satisfaction surveys. Because of this, you have to prepare to be accessible to your audience at almost any given time. And you can’t be robotic, either. Just because you run a company doesn’t mean you’re not a person; be personable with your audience. They’ll recognize the authenticity, and will hold your company in a higher regard because of it.

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Matt Duczeminski

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Published on January 7, 2021

How To Train Yourself When You Lack Attention To Details

How To Train Yourself When You Lack Attention To Details

Some people see the trees for the forest, and some see only the forest, meaning they lack strong attention to detail. But even if you’re one of the people who take a macro rather than a micro view, true professionalism requires balancing both.

If focusing on the fine points is not your forte, you will benefit from training yourself to pay attention to details. You will profit by saving yourself time, effort, money, and credibility.

Why Training Yourself in Attention to Details Pays Off

You add value to your organization when you make the effort to ensure that you performed your work thoroughly and effectively. This is why job postings often list “attention to details” among the required skills.

When you present your supervisor or client with well-completed, high-quality work the first time, it maximizes your value and minimizes wasted time. Detail-oriented people are also more adept at catching mistakes that could lead to costly blunders.

Moreover, attention to detail is an indicator of possessing other in-demand employee qualities, such as organization, thoroughness, and focus. In some professions, such as accounting, engineering, medical research, and more, you can only excel if you have trained yourself to pay attention to details.

In other professions, possessing strong attention to detail is the very quality that will get you promoted to a position where you will be asked to consider the big picture.

Finally, if you are the “go-to” details person, everyone else on the team can relax a bit. They know the project is in good hands and will likely throw you more projects as a reward. This will ultimately lead to your advancement.

3 Important Aspects of Becoming More Detail-Oriented

Here are the 3 important things you need to learn if you want to remedy your lack of attention to detail:

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  1. Respect deadlines
  2. Understand the work-flow plan
  3. Build in time to mess up

1. Respect Deadlines

Deadlines lend all projects a finish line. One smart idea is to take the given deadline and work backward from it, calculating when your piece of the project is due. Then, if you stick to the proscribed schedule for completing the mini-projects that you have, you will never miss a deadline.

One important note on this: It is smarter to stick to the deadline and turn in work that merits a “B+” than to blow the deadline with “A” work. Chances are, through revision and suggested changes from others on the team, you can bring up your B+ work to an A later. But if you disregard deadlines, you will lose the respect of your boss and fellow teammates.

2. Understand the Work-Flow Plan

Your team is developing work in conjunction with other teams who have projects and deadlines of their own. When you grasp the whole work-flow plan, you may be able to either add insight to the greater project or to your own smaller piece of it that others at the firm will consider valuable.

3. Build in Time to Mess Up

You can expect that “what can go wrong will go wrong.” Don’t overpromise on deadlines. Something likely will mess up, but when it does if you built in the time to fix it, those around you won’t freak out.

Chances are, you already give your attention to several details. Take heart. You can do this! You can overcome your lack of attention to detail and become more detail-oriented.

For starters, consider this: Most people take the time and put in extra effort into the activities or undertakings that matter to them most. Training yourself to become more detail-oriented can mean adopting a similar pattern of behavior.

Apply the same attention you give to your appearance. Are you a meticulous dresser? Do you pay attention to how you pair patterns and colors, and how you accessorize a particular outfit?

This is the same system to use when you lack attention to detail with your work. Give every item careful consideration so that each one contributes to the perfectly pieced-together whole.

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Assemble the ingredients the way you do when you cook. Cooking and baking from scratch require close attention to details as you measure and add each ingredient in sequence, and you time everything so that the meal comes together at the same time.

Similarly, your work product requires you to gauge whether all the ingredients have been added and that your final product is delivered on time.

Organize your business network like you do your social contacts. If you follow a broad base of friends and acquaintances on social media, you can apply similar skills to stay up-to-date on details associated with business acquaintances.

When you meet somebody who could be influential to your career or a resource for improving your skills, follow that person on social media. Respond to their posts to keep the lines of communication flowing.

12 Tips to Help You if You Lack Attention to Detail

Teaching yourself to take note of important details involves sharpening your perceptions and thinking ahead. The following tips will help you adopt these practices. Master these habits when training yourself to become detail-oriented.

1. Learn to Listen Well

You will pick up relevant information and needed nuance when you apply the skills of active listening. In conversations, train yourself to make eye contact, give your undivided attention to the speaker, and ask pertinent follow-up questions.

Training yourself to pay better attention to details in conversations includes learning to fully concentrate on what others have to say. If you find it hard, there’s no harm in taking notes on what they say.

2. Pay Attention to Social Cues

Make a point of noticing body language and facial expressions that provide insights into how others perceive a situation. Social cues offer details that give you an understanding of how words and actions impact others. The infamous character Michael Scott of the television show “The Office” epitomizes the consequences of not paying attention to others’ body language.[1]

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3. Follow Rules

Rules and protocols usually come about from lessons learned and are put in place to avoid further mishaps—whether from a safety or efficiency standpoint. If you’re given step-by-step procedures to follow, check them off as you go. Also, return to the rules at the project’s end just to make sure you adhered to them all.

4. Take Notes

Note-taking is a way to boost your retention and gives you something to refer back to when you need to keep track of pertinent details. You will also heighten your focus as you listen for relevant information. Review your notes shortly after the meeting or conversation and highlight the content that you intend to apply.

5. Prioritize What Needs Your Attention Now

When you have a full slate of work that demands your attention, take a few moments to sort assignments from most to least urgent. Keep a calendar, spreadsheet, or project planning software up-to-date with schedules and deadlines to help you stay organized.

As you tackle each urgent assignment, give it your full attention so no details are missed. Give yourself ample time—especially if you tend to be someone who waits until the last minute—as rushing can make you overlook important details.

6. Have a Detail-Oriented Assistant Check Your Work

If you lack attention to detail, then it makes sense to seek help from someone detail-oriented. If you have this option, take advantage of it. Two sets of eyes are better than one. Just be sure to credit your assistant for their help once the project is completed.

7. Learn the Rules of Writing Well

English is a difficult language, and grammar, punctuation, and spelling can all sabotage you unless you pay attention to detail. When in doubt, look it up. Free to use website services such as Grammarly can help.

8. Proofread Before You Hit Send

Nothing is perfect in its first draft. If you lack attention to detail, then put in the extra effort before submitting things. Before you send off any written work, check carefully not only for misspellings and incomplete sentences but also for improper tone, inappropriate colloquialisms, and inconsistent formatting. When your written communications are error-free, they will have their intended impact.

9. Minimize Distractions

It is impossible to stay focused when colleagues carry on conversations nearby or your mobile notifications ding you throughout the day. Do your best to limit distractions.

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If you are working where there is a lot of noise or side activity, try wearing noise-canceling headphones or seeking out a quiet corner. Disable your notifications when you need to focus, and resolve to only check them after you have completed your assignment.

10. Take Breaks

It may sound counter-intuitive to stop and take a walk, but it’s necessary. Walk away from the screen. Moving from one task to the next across the span of your workday is a recipe for brain fatigue. Give your brain a recess time when you come to a natural stopping place or after you complete one project and before you start the next. These short pauses are necessary for sorting through all the details needed for coming up with successful solutions.

11. Make Time for Reflection

At the end of a workday, take a few minutes to go over the day’s events in your mind. What was said or relayed in conversations? What is the status of the projects you worked on? What else occurred that you should pay attention to? Could there have been any details you might have missed that you should address tomorrow?

12. Keep a Detailed To-Do List

This simple organizational tool is your best ally for getting your work done on time and for paying attention to the details. If you are pressed for time (and who isn’t?), write your list to coordinate with dayparts.

Allot a certain number of hours to complete each task, do it, and then check it off. Nothing feels more rewarding than completing all the tasks on your list. But if you can’t finish them, then carry them over to the following day.

Final Thoughts

Details may seem small, but they can become a lot larger when they are overlooked. If you know you lack attention to detail, commit to training yourself to embrace the many facets that can help you consistently excel in the tasks you set out to accomplish.

When you begin to catch your mistakes in advance or apply the tidbits of information you gathered from paying close attention, you will know that you have trained yourself in the fundamentals of becoming detail-oriented. After that, you should start hearing the phrase “Great job!” more often.

More Tips on Boosting Your Attention to Detail

Featured photo credit: Cristina Gottardi via unsplash.com

Reference

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