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What to Do When You Want to Build Better Habits (But Can’t Get Started)

What to Do When You Want to Build Better Habits (But Can’t Get Started)

It was 1978.

In the years that would follow, Dean Hovey would meet with Steve Jobs and design the first mouse for Apple Computer. But today, he was a junior at Stanford University, majoring in Product Design, and he was sitting in drawing class.

His professor, Jan Molenkamp, asked if Dean could draw the roof of Stanford’s famous Hoover Tower from memory. “Without looking, can you draw Hoover Tower’s roof? Can you recall its shape, color, and texture?”

Hovey was surprised. He wasn’t sure what to draw. Years later, he would write…

For the past three years, I had been a student at the University and ridden my bicycle or walked by Hoover Tower hundreds of times. Yet I couldn’t confidently state the roof’s shape or its color, or composition. While I’d seen it a hundred times — I really hadn’t. (Source)

Even though Hoover Tower was part of Dean’s daily life, he wasn’t really aware of it.

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I find that our habits often work the same way. We fall into certain patterns and routines — sometimes good, sometimes bad — without really being aware of the factors that are driving our choices and actions.

More importantly, just as Dean Hovey couldn’t draw the tower without first being aware of it, you and I can’t master our habits without first being aware of the decisions and actions we are taking on a daily basis. Awareness is the first and most critical piece for building good habits and breaking bad ones. Without awareness, even the most intelligent and talented people can struggle to make the right decisions on a consistent basis.

This may have you wondering…

What can you do to raise your levels of awareness? How can you change your bad habits if you’re not aware of them in the first place?

Again, I don’t claim to have all the answers, but here is one tactic that has worked for me…

For Better Habits, Measure Something

What gets measured, gets managed.
—Peter Drucker

If you’re serious about making change, then you can’t sit around and hope to magically become aware of the important things. Instead, you need to make an active effort to measure and track what you’re doing and how you’re doing it.

This is much simpler than you might think and it’s also one of the best ways to kickstart new behaviors. Here are a few examples…

Exercise — I have a good streak going with weightlifting right now. I’ve trained at least once per week for over a year (which includes travel to IstanbulMoscowItalySouth Carolina, Portland, and a handful of other places). And for the last four months in particular, I have been in the gym at least 3 times per week.

It all started when I began tracking my pushup workouts. That simple action prompted me to track the rest of my training with a more watchful eye. It sounds so simple, but writing down how many days I was training each week helped me get my butt in the gym more consistently. (And along the way, I doubled the amount of pushups I could do.)

Further reading: 6 Truths About Exercise That Nobody Wants to Believe

Writing — Before November 2012, I thought that I was writing consistently, but I wasn’t. Eventually, I decided to measure my writing output and realized that I was unpredictable and erratic. I wrote when I felt motivated or inspired, which turned out to be about once every three weeks.

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After becoming aware of how inconsistent I was, I decided to set up a Monday and Thursday publishing schedule. It’s been 10 months now and I haven’t missed a week. (You can look back in the archives and see every article I’ve written.) My Monday and Thursday posts might look like an old habit now, but the only reason I started writing on this schedule is because I measured my output and discovered my inconsistency.

Further reading: The Difference Between Professionals and Amateurs and What is Your Average Speed?

Money and Business — According to many historians, John Rockefeller was the richest man in the history of the world. Recently, I read about his life and learned that Rockefeller was known for tracking every single penny across his massive empire. After reading about Rockefeller’s strategies, I was inspired to track my own finances even more closely.

What happened? I quickly became more aware of my finances and discovered a handful of places where I could cut costs and increase earnings. Furthermore, my increased tracking and measurement has helped me learn about things like tax efficiency and asset allocation, which I had previously thought very little about.

Notice that in each example above, I didn’t start by worrying about all the improvements I needed to make. I simply started by becoming more aware of my behavior. I tracked and measured. And by paying attention to what I was doing and how I was spending my time, ideas for improving my habits naturally presented themselves.

Your Challenge

It is all about paying attention.
—Dean Hovey

Nothing happens before awareness. If you aren’t aware of your decisions, then you can’t do anything to improve them — no matter how smart you are.

With that in mind, I’d like to challenge you to measure something in your life for the next week.

Pick something that is important to you and make an effort to be more aware of the things that drive your decisions and actions. Don’t worry about changing your whole life. Don’t judge yourself for not being as good as you want to be. Just pick one thing that’s important to you and measure it. Take stock of it. Be aware of it.

Your awareness and your habits go hand-in-hand. The simple act of noticing what you do is the first step for improving how you do it. If you recognize how you’re spending your time, then the next step will often reveal itself.

Featured photo credit: Chris Tse via flickr.com

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James Clear

James Clear is the author of Atomic Habits. He shares self-improvement tips based on proven scientific research.

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Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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    Featured photo credit: William Iven via unsplash.com

    Reference

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