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This Is How You Should Be Using LinkedIn To Be More Successful

This Is How You Should Be Using LinkedIn To Be More Successful

“Eventually everything connects – people, ideas, objects. The quality of the connections is the key to quality per se.” – Charles Eames

In the world of business, making connections is key and most people understand the way to do this is through networking. If you are great at networking, it can grow your business fast. At the same time, there are a lot of ways to make good connections. You can go to different events, conferences, or create your own event and invite the relevant audience to your event. But these methods consume a lot of time, and connecting to each and every person in an event is just impossible. Fortunately, thanks to technology and platforms such as LinkedIn, you can now network in the comfort of your office chair.

Since it is possible to connect to people in just a few clicks it is important to make sure that you have the right strategy. Here are 5 ways for you to be more successful using LinkedIn:

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Identify Your Goal

LinkedIn is a professional networking site and with the millions of people that you can connect to in this site, you may get lost accepting and making unnecessary connections. This is the reason why you should be identifying your goal in using this. Do you want to build strong connections and get to know them better with the idea of developing a potential for collaboration down the road? Do you just want to see who the people in your network are working with? Are you looking for a new position? Whatever the goal that you have identified is, make sure to stick with it and always have it in mind when making and accepting connections.

Complete Your Profile

It is all about your profile. Since you are connecting to people via internet, they don’t know anything about you other than what they can see on your account, so make sure you have a complete profile. Start with a professional photo. Your photo should give the impression that you are a credible person and you can talk about business. Profiles with photos get 4x more views on LinkedIn. While you may enjoy taking selfies, this is not the platform to have that uploaded. Keep your selfies on Facebook and get a well taken professional headshot for your LinkedIn.

Make use of the summary section to write a good introduction about yourself, highlighting the milestones in your chosen industry and providing more information on your accomplishments. Write it in first person, as if you are talking to the reader. Don’t forget to put all of your experiences in your career and list all of the certifications you have acquired. Proof read and get someone else to proof read it for you. Ensure there are no grammatical errors. Nothing is a bigger turn off than a profile that is badly written.

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Join LinkedIn Groups

Once you are done with completing your profile, start searching for things and topics you are interested in and start joining the relevant groups. Try to join at least 50 groups. This will expand your network quickly and you can also share relevant content in the groups and make use of the groups to gain the right connections.

This is also important for expanding beyond your current network as being active in certain groups will raise your profile for that topic.

Solicit Positive and Credible Recommendations

The first people you will connect to on LinkedIn are, of course, people you have worked with. To back-up your experience, skills, professionalism, and your whole personality as a professional, you should solicit recommendations. Start by going to the people you have worked with and giving them recommendations. Generally, they will then write about you in return. This will serve as a good reference for your prospects.

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Never solicit recommendations from someone you don’t know. Also never recommend someone you don’t know. There are many people messaging strangers to for solicit positive recommendations promising a positive recommendation in return. This is fraud and should be avoided. Remember that your reputation is key so do not ruin it with such shady practices.

Connect to People with a Personal Touch

Connecting to people is often just a simple click for a request to connect. However, if you wish to be truly successful at creating great connections on LinkedIn, add a personal touch into it. Take a look at their profile and find out what commonalities you have. Send them a personal message mentioning the things you have in common and the person will be more likely to respond.

If you would really want to connect to a specific person and tried sending them a message but didn’t get a response, request for an introduction from a common connection. This normally helps to open doors easily.

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Alternatively, check the groups that the person is part of and join that group. If you have seen that person commenting into something or have posted something, connect with them by replying. This will get their attention and may want to look into your profile. Again, add a personal touch when connecting to them.

Post and Share

To increase the exposure of your profile and get more people into your network, always create and post something related to your business on LinkedIn then share it on your social media accounts. For your posts, always think of your prospects or the group of people that you want to target. Make your posts especially for them so that you can get their attention. Research on a topic if you need to and create a unique idea from it to get your target market more interested. Be sure to tag your posts accordingly so that they can be picked up and shown correctly on Pulse.

I’ve given you the 6 ways on how to be more successful in LinkedIn. Just follow these ways and you’ll see the difference. Lastly, after you have done everything that I’ve told you, look at your profile and ask yourself – If I am the prospect, would I want to connect with this person on this profile? If you answered YES for yourself then you are doing a good job. If otherwise, go back to identifying your goal.

Featured photo credit: Stokpic via stokpic.com

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Last Updated on August 16, 2018

10 Huge Differences Between A Boss And A Leader

10 Huge Differences Between A Boss And A Leader

When you try to think of a leader at your place of work, you might think of your boss – you know, the supervisor in the tasteful office down the hall.

However, bosses are not the only leaders in the office, and not every boss has mastered the art of excellent leadership. Maybe the best leader you know is the co-worker sitting at the desk next to yours who is always willing to loan out her stapler and help you problem solve.

You see, a boss’ main priority is to efficiently cross items off of the corporate to-do list, while a true leader both completes tasks and works to empower and motivate the people he or she interacts with on a daily basis.

A leader is someone who works to improve things instead of focusing on the negatives. People acknowledge the authority of a boss, but people cherish a true leader.

Puzzled about what it takes to be a great leader? Let’s take a look at the difference between a boss and a leader, and why cultivating quality leadership skills is essential for people who really want to make a positive impact.

1. Leaders are compassionate human beings; bosses are cold.

It can be easy to equate professionalism with robot-like impersonal behavior. Many bosses stay holed up in their offices and barely ever interact with staff.

Even if your schedule is packed, you should always make time to reach out to the people around you. Remember that when you ask someone to share how they are feeling, you should be prepared to be vulnerable and open in your communication as well.

Does acting human at the office sound silly? It’s not.

A lack of compassion in the office leads to psychological turmoil, whereas positive connection leads to healthier staff.[1]

If people feel that you are being open, honest and compassionate with them, they will feel able to approach your office with what is on their minds, leading to a more productive and stress-free work environment.

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2. Leaders say “we”; bosses say “I”.

Practice developing a team-first mentality when thinking and speaking. In meetings, talk about trying to meet deadlines as a team instead of using accusatory “you” phrases. This makes it clear that you are a part of the team, too, and that you are willing to work hard and support your team members.

Let me explain:

A “we” mentality shifts the office dynamic from “trying to make the boss happy” to a spirit of teamwork, goal-setting, and accomplishment.

A “we” mentality allows for the accountability and community that is essential in the modern day workplace.

3. Leaders develop and invest in people; bosses use people.

Unfortunately, many office climates involve people using others to get what they want or to climb the corporate ladder. This is another example of the “me first” mentality that is so toxic in both office environments and personal relationships.

Instead of using others or focusing on your needs, think about how you can help other people grow.

Use your building blocks of compassion and team-mentality to stay attuned to the needs of others note the areas in which you can help them develop. A great leader wants to see his or her people flourish.

Make a list of ways you can invest in your team members to help them develop personally and professionally, and then take action!

4. Leaders respect people; bosses are fear-mongering.

Earning respect from everyone on your team will take time and commitment, but the rewards are worth every ounce of effort.

A boss who is a poor leader may try to control the office through fear and bully-like behavior. Employees who are petrified about their performance or who feel overwhelmed and stressed by unfair deadlines are probably working for a boss who uses a fear system instead of a respect system.

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What’s the bottom line?

Work to build respect among your team by treating everyone with fairness and kindness. Maintain a positive tone and stay reliable for those who approach you for help.

5. Leaders give credit where it’s due; bosses only take credits.

Looking for specific ways to gain respect from your colleagues and employees? There is no better place to start than with the simple act of giving credit where it is due.

Don’t be tempted to take credit for things you didn’t do, and always go above and beyond to generously acknowledge those who worked on a project and performed well.

You might be wondering how you can get started:

  • Begin by simply noticing which team member contributes what during your next project at work.
  • If possible, make mental notes. Remember that these notes should not be about ways in which team members are failing, but about ways in which they are excelling.
  • Depending on your leadership style, let people know how well they are doing either in private one-on-one meetings or in a group setting. Be honest and generous in your communication about a person’s performance.

6. Leaders see delegation as their best friend; bosses see it as an enemy.

If delegation is a leader’s best friend, then micromanagement is the enemy.

Delegation equates to trust and micromanagement equates to distrust. Nothing is more frustrating for an employee than feeling that his or her every movement is being critically observed.

Encourage trust in your office by delegating important tasks and acknowledging that your people are capable, smart individuals who can succeed!

Delegation is a great way to cash in on the positive benefits of a psychological phenomenon called a self-fulfilling prophecy. In a self-fulfilling prophecy, a person’s expectations of another person can cause the expectations to be fulfilled.[2]

In other words, if you truly believe that your team member can handle a project or task, he or she is more likely to deliver.

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Learn how to delegate in my other article:

How to Delegate Work (the Definitive Guide for Successful Leaders)

7. Leaders work hard; bosses let others do the work.

Delegation is not an excuse to get out of hard work. Instead of telling people to go accomplish the hardest work alone, make it clear that you are willing to pitch in and help with the hardest work of all when the need arises.

Here’s the deal:

Showing others that you work hard sets the tone for your whole team and will spur them on to greatness.

The next time you catch yourself telling someone to “go”, a.k.a accomplish a difficult task alone, change your phrasing to “let’s go”, showing that you are totally willing to help and support.

8. Leaders think long-term; bosses think short-term.

A leader who only utilizes short-term thinking is someone who cannot be prepared or organized for the future. Your colleagues or staff members need to know that they can trust you to have a handle on things not just this week, but next month or even next year.

Display your long-term thinking skills in group talks and meetings by sharing long-term hopes or concerns. Create plans for possible scenarios and be prepared for emergencies.

For example, if you know that you are losing someone on your team in a few months, be prepared to share a clear plan of how you and the remaining team members can best handle the change and workload until someone new is hired.

9. Leaders are like your colleagues; bosses are just bosses.

Another word for colleague is collaborator. Make sure your team knows that you are “one of them” and that you want to collaborate or work side by side.

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Not getting involved in the going ons of the office is a mistake because you will miss out on development and connection opportunities.

As our regular readers know, I love to remind people of the importance of building routines into each day. Create a routine that encourages you to leave your isolated office and collaborate with others. Spark healthy habits that benefit both you and your co-workers.

10. Leaders put people first; bosses put results first.

Bosses without crucial leadership training may focus on process and results instead of people. They may stick to a pre-set systems playbook even when employees voice new ideas or concerns.

Ignoring people’s opinions for the sake of company tradition like this is never truly beneficial to an organization.

Here’s what I mean by process over people:

Some organizations focus on proper structures or systems as their greatest assets instead of people. I believe that people lend real value to an organization, and that focusing on the development of people is a key ingredient for success in leadership.

Learning to be a leader is an ongoing adventure.

This list of differences makes it clear that, unlike an ordinary boss, a leader is able to be compassionate, inclusive, generous, and hard-working for the good of the team.

Instead of being a stereotypical scary or micromanaging-obsessed boss, a quality leader is able to establish an atmosphere of respect and collaboration.

Whether you are new to your work environment or a seasoned administrator, these leadership traits will help you get a jump start so that you can excel as a leader and positively impact the people around you.

For more inspiration and guidance, you can even start keeping tabs on some of the world’s top leadership experts. With an adventurous and positive attitude, anyone can learn good leadership.

Featured photo credit: Unsplash via unsplash.com

Reference

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