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This Is How You Should Be Using LinkedIn To Be More Successful

This Is How You Should Be Using LinkedIn To Be More Successful

“Eventually everything connects – people, ideas, objects. The quality of the connections is the key to quality per se.” – Charles Eames

In the world of business, making connections is key and most people understand the way to do this is through networking. If you are great at networking, it can grow your business fast. At the same time, there are a lot of ways to make good connections. You can go to different events, conferences, or create your own event and invite the relevant audience to your event. But these methods consume a lot of time, and connecting to each and every person in an event is just impossible. Fortunately, thanks to technology and platforms such as LinkedIn, you can now network in the comfort of your office chair.

Since it is possible to connect to people in just a few clicks it is important to make sure that you have the right strategy. Here are 5 ways for you to be more successful using LinkedIn:

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Identify Your Goal

LinkedIn is a professional networking site and with the millions of people that you can connect to in this site, you may get lost accepting and making unnecessary connections. This is the reason why you should be identifying your goal in using this. Do you want to build strong connections and get to know them better with the idea of developing a potential for collaboration down the road? Do you just want to see who the people in your network are working with? Are you looking for a new position? Whatever the goal that you have identified is, make sure to stick with it and always have it in mind when making and accepting connections.

Complete Your Profile

It is all about your profile. Since you are connecting to people via internet, they don’t know anything about you other than what they can see on your account, so make sure you have a complete profile. Start with a professional photo. Your photo should give the impression that you are a credible person and you can talk about business. Profiles with photos get 4x more views on LinkedIn. While you may enjoy taking selfies, this is not the platform to have that uploaded. Keep your selfies on Facebook and get a well taken professional headshot for your LinkedIn.

Make use of the summary section to write a good introduction about yourself, highlighting the milestones in your chosen industry and providing more information on your accomplishments. Write it in first person, as if you are talking to the reader. Don’t forget to put all of your experiences in your career and list all of the certifications you have acquired. Proof read and get someone else to proof read it for you. Ensure there are no grammatical errors. Nothing is a bigger turn off than a profile that is badly written.

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Join LinkedIn Groups

Once you are done with completing your profile, start searching for things and topics you are interested in and start joining the relevant groups. Try to join at least 50 groups. This will expand your network quickly and you can also share relevant content in the groups and make use of the groups to gain the right connections.

This is also important for expanding beyond your current network as being active in certain groups will raise your profile for that topic.

Solicit Positive and Credible Recommendations

The first people you will connect to on LinkedIn are, of course, people you have worked with. To back-up your experience, skills, professionalism, and your whole personality as a professional, you should solicit recommendations. Start by going to the people you have worked with and giving them recommendations. Generally, they will then write about you in return. This will serve as a good reference for your prospects.

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Never solicit recommendations from someone you don’t know. Also never recommend someone you don’t know. There are many people messaging strangers to for solicit positive recommendations promising a positive recommendation in return. This is fraud and should be avoided. Remember that your reputation is key so do not ruin it with such shady practices.

Connect to People with a Personal Touch

Connecting to people is often just a simple click for a request to connect. However, if you wish to be truly successful at creating great connections on LinkedIn, add a personal touch into it. Take a look at their profile and find out what commonalities you have. Send them a personal message mentioning the things you have in common and the person will be more likely to respond.

If you would really want to connect to a specific person and tried sending them a message but didn’t get a response, request for an introduction from a common connection. This normally helps to open doors easily.

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Alternatively, check the groups that the person is part of and join that group. If you have seen that person commenting into something or have posted something, connect with them by replying. This will get their attention and may want to look into your profile. Again, add a personal touch when connecting to them.

Post and Share

To increase the exposure of your profile and get more people into your network, always create and post something related to your business on LinkedIn then share it on your social media accounts. For your posts, always think of your prospects or the group of people that you want to target. Make your posts especially for them so that you can get their attention. Research on a topic if you need to and create a unique idea from it to get your target market more interested. Be sure to tag your posts accordingly so that they can be picked up and shown correctly on Pulse.

I’ve given you the 6 ways on how to be more successful in LinkedIn. Just follow these ways and you’ll see the difference. Lastly, after you have done everything that I’ve told you, look at your profile and ask yourself – If I am the prospect, would I want to connect with this person on this profile? If you answered YES for yourself then you are doing a good job. If otherwise, go back to identifying your goal.

Featured photo credit: Stokpic via stokpic.com

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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