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This Is How You Should Be Using LinkedIn To Be More Successful

This Is How You Should Be Using LinkedIn To Be More Successful

“Eventually everything connects – people, ideas, objects. The quality of the connections is the key to quality per se.” – Charles Eames

In the world of business, making connections is key and most people understand the way to do this is through networking. If you are great at networking, it can grow your business fast. At the same time, there are a lot of ways to make good connections. You can go to different events, conferences, or create your own event and invite the relevant audience to your event. But these methods consume a lot of time, and connecting to each and every person in an event is just impossible. Fortunately, thanks to technology and platforms such as LinkedIn, you can now network in the comfort of your office chair.

Since it is possible to connect to people in just a few clicks it is important to make sure that you have the right strategy. Here are 5 ways for you to be more successful using LinkedIn:

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Identify Your Goal

LinkedIn is a professional networking site and with the millions of people that you can connect to in this site, you may get lost accepting and making unnecessary connections. This is the reason why you should be identifying your goal in using this. Do you want to build strong connections and get to know them better with the idea of developing a potential for collaboration down the road? Do you just want to see who the people in your network are working with? Are you looking for a new position? Whatever the goal that you have identified is, make sure to stick with it and always have it in mind when making and accepting connections.

Complete Your Profile

It is all about your profile. Since you are connecting to people via internet, they don’t know anything about you other than what they can see on your account, so make sure you have a complete profile. Start with a professional photo. Your photo should give the impression that you are a credible person and you can talk about business. Profiles with photos get 4x more views on LinkedIn. While you may enjoy taking selfies, this is not the platform to have that uploaded. Keep your selfies on Facebook and get a well taken professional headshot for your LinkedIn.

Make use of the summary section to write a good introduction about yourself, highlighting the milestones in your chosen industry and providing more information on your accomplishments. Write it in first person, as if you are talking to the reader. Don’t forget to put all of your experiences in your career and list all of the certifications you have acquired. Proof read and get someone else to proof read it for you. Ensure there are no grammatical errors. Nothing is a bigger turn off than a profile that is badly written.

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Join LinkedIn Groups

Once you are done with completing your profile, start searching for things and topics you are interested in and start joining the relevant groups. Try to join at least 50 groups. This will expand your network quickly and you can also share relevant content in the groups and make use of the groups to gain the right connections.

This is also important for expanding beyond your current network as being active in certain groups will raise your profile for that topic.

Solicit Positive and Credible Recommendations

The first people you will connect to on LinkedIn are, of course, people you have worked with. To back-up your experience, skills, professionalism, and your whole personality as a professional, you should solicit recommendations. Start by going to the people you have worked with and giving them recommendations. Generally, they will then write about you in return. This will serve as a good reference for your prospects.

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Never solicit recommendations from someone you don’t know. Also never recommend someone you don’t know. There are many people messaging strangers to for solicit positive recommendations promising a positive recommendation in return. This is fraud and should be avoided. Remember that your reputation is key so do not ruin it with such shady practices.

Connect to People with a Personal Touch

Connecting to people is often just a simple click for a request to connect. However, if you wish to be truly successful at creating great connections on LinkedIn, add a personal touch into it. Take a look at their profile and find out what commonalities you have. Send them a personal message mentioning the things you have in common and the person will be more likely to respond.

If you would really want to connect to a specific person and tried sending them a message but didn’t get a response, request for an introduction from a common connection. This normally helps to open doors easily.

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Alternatively, check the groups that the person is part of and join that group. If you have seen that person commenting into something or have posted something, connect with them by replying. This will get their attention and may want to look into your profile. Again, add a personal touch when connecting to them.

Post and Share

To increase the exposure of your profile and get more people into your network, always create and post something related to your business on LinkedIn then share it on your social media accounts. For your posts, always think of your prospects or the group of people that you want to target. Make your posts especially for them so that you can get their attention. Research on a topic if you need to and create a unique idea from it to get your target market more interested. Be sure to tag your posts accordingly so that they can be picked up and shown correctly on Pulse.

I’ve given you the 6 ways on how to be more successful in LinkedIn. Just follow these ways and you’ll see the difference. Lastly, after you have done everything that I’ve told you, look at your profile and ask yourself – If I am the prospect, would I want to connect with this person on this profile? If you answered YES for yourself then you are doing a good job. If otherwise, go back to identifying your goal.

Featured photo credit: Stokpic via stokpic.com

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Last Updated on February 11, 2021

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

Not a lot of people are good at public speaking. You could even say that virtually everyone needs to get some practice, and preferably good guidance, before they can learn to stay calm when facing a room full of people. Having all eyes on you is an uncomfortable experience and it takes time to get used to. However, even if you can manage to control your stage fright and stay focused, it doesn’t necessarily mean that your presentation won’t put people to sleep. This is usually the case with long presentations on a very dull subject, with the presenter speaking in a monotone voice and dimming the lights to play a PowerPoint presentation.

You have to work hard to develop the right skills

If you want to be remembered and actually get people engaged, you need to make your presentation fun and enjoyable, without coming off as corny or desperate to please. I know, it doesn’t sound that easy at all! A good presentation during a promotional event or given to an important client can be a game changer for your business, so it is easy to get stressed out and fail to perform all that well. Luckily, giving an interesting lecture is something that can be practiced and perfected. There is plenty of advice out there on the topic, but let’s look at the most important aspects of giving a memorable and fun presentation.

1. Make your presentation short and sweet

With very long, meandering speeches you tend to lose the audience pretty early on, and from then on out it’s just a test of endurance for the few bravest listeners. Not only will people’s attention start to drop rapidly after sitting and listening to you talk for 30 minutes, but you also risk watering down your core ideas and leaving your audience with little in the way of key phrases and important bits of information to take away from the whole ordeal. Famous speakers throughout history have known the importance of condensing the information by using well thought out sentences and short phrases loaded with meaning.

JFK’s famous: ”It’s not what your country can do for you, but what you can do for your country,” expresses so much in very few words and gets the audience thinking. Ancient Spartans, for example were famous for their quick, dry wit, often demolishing their opponent’s argument with a single word or phrase. You’ll want to channel that ancient spirit and be as concise as possible when preparing your presentation.

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2. Open up with a good ice breaker

At the beginning, you are new to the audience. There is no rapport, no trust and the atmosphere is fairly neutral. Even if some of the people there know you personally, the concept of you as an authority on a particular matter giving a speech will be foreign to them. The best way to encourage a warm and friendly atmosphere is to get some kind of emotional response out of the audience right at the beginning. It doesn’t matter what emotion it is, you just need to connect with them on a more personal level. It can be shock, curiosity, laughter, knowing smirks, nervousness – whatever gets them out of that initial feeling of indifference. There are different kinds of effective ice-breakers, but generally speaking, the most successful ones utilize one of these tactics:

  • Joking
  • Tugging on their heart strings
  • Dropping a bombastic statement
  • Telling an interesting and relevant anecdote
  • Using a metaphor or drawing comparisons

You can make a small, self-deprecating comment, stir the presentation one way and then suddenly surprise the audience, use sarcasm, open up with a short childhood story that taught you a lesson, quote a famous person and elaborate on it from personal experience, use an inspirational anecdote or hit them with a bit of nostalgia. Just remember to keep it short and move on once you’ve gotten a reaction.

3. Keep things simple and to the point

Once you’re done warming up the crowd you can ease them into the core concepts and important ideas that you will be presenting. Keep the same presentation style thoughout. If you’ve started off a bit ironic, using dry wit, you can’t just jump into a boring monologue. If you’ve started off with a bang, telling a couple of great little jokes and getting the crowd riled up, you have to keep them happy by throwing in little jokes here and there and being generally positive and energetic during the presentation. You need a certain structure that you won’t deviate too far from at any point. A good game plan consists of several important points that need to be addressed efficiently. This means moving on from one point to another in a logical manner, coming to a sound conclusion and making sure to accentuate the key information.

4. Use a healthy dose of humor

Some of the best speeches and presentations in the world, which have been heard and viewed by millions, all feature plenty of humor. No matter the subject, a great speaker will use natural charisma, humor and beautiful language to convey their points and get the crowd excited about what they are saying. A great example of building rapport with the audience through the use of humor is Barrack Obama talking about the government building Iron Man.

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It is silly and fun, and absolutely not something that you would expect from a man in a position of power speaking in such a serious setting – and it’s exactly why it works. The more serious the situation and the bigger the accent on proper social behavior, the harder your jokes will hit.

5. Try to tell a story instead of ranting

Some people can do all of the above things right and still manage to turn their short and fun little presentation into a chaotic mess of information. You don’t want your speech to look like you just threw a bunch of information in a blender in no particular order. To avoid rambling, create a strong structure. Start with the ice breaker, introduce the core concepts and your goals briefly, elaborate on the various points in a bit more detail, draw logical conclusions and leave your audience with a clear takeaway message. You want to flow naturally from one part to the next like you are telling a big story chapter by chapter.

6. Practice your delivery

Standing in front of the mirror and practicing a speech or presentation is a technique as old as mirrors – well, come to think of it, as old as human speech, since you can see yourself reflected in any clear and calm body of water – and that means that it is tried and true. The theory is incredibly simple, yet the real problem is actually putting in the effort day in and day out. Work on your posture, your tone of voice, accent, pauses between sentences and facial expressions. The most important thing is to talk slowly and loudly enough to be heard and understood clearly. Many famous speakers, such as Demosthenes and King George VI, overcame speech impediments through hard work.

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7. Move around and use your hands

Although you won’t instill confidence in your project if you are very jittery, moving around erratically, not knowing what to do with your hands and making fast movements, standing dead still can be just as bad. You shouldn’t be afraid to use your arms and hands when talking as it makes you seem more passionate and confident. The same goes for moving around and taking up some space. However, try to make slower, calculated and deliberate movements. You want your movements to seem powerful, yet effortless. You can achieve this through practice.

8. Engage the audience by making them relate

Sometimes you will lose the audience somewhat in techno-babble, numbers, graphs and abstract ideas. At that point it is important to reel them back in using some good, old-fashioned storytelling. Make comparisons to events from everyday life that most people are more than familiar with. By making things look simple, not only will you help your audience get a better understanding of the subject by enabling them to visualize the information more clearly, you will also draw a connection between you. After all, you are all just regular people with similar experience, you just happen to be performing different roles at the moment.

9. Use funny images in your slides

Although slides are not really necessary at all times, if you do need them to make your point and present your information more effectively, it’s best to liven them up. They say that facts aren’t always black and white, and your presentation should reflect this. Add a bit of color, make the information stand out and use an interesting animation to switch from slide to slide. You can use the slides to add some more humor, both in terms of the text and the images. An image that is used to elicit a positive response needs to be funny within the context of what you are discussing. For example, if you are discussing the topic of authority, an image of Eric Cartman from South Park in a police uniform, demanding that you respect his “authoritah,” is a nice way to have a bit of fun and lighten things up.

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10. End on a more serious note

When all is said and done you will want the audience to remember the core concepts and keep thinking about what you have said after the presentation is over. This is why you should let things naturally calm down and end with an important idea, quote or even a question. Plant a seed in their mind and make them think. Let us turn to Patrick Henry for a great way to end a speech: “Is life so dear or peace so sweet as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death.”

As you can see, there is quite a bit to learn when it comes to giving a good presentation, one that is both memorable and fun. Be sure to work on your skills tirelessly and follow in the footsteps of great orators.

Featured photo credit: Austin Distel via unsplash.com

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