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8 Books From World-Class Leaders: How To Achieve Phenomenal Success

8 Books From World-Class Leaders: How To Achieve Phenomenal Success

Businesses operate very differently today. Many of the rules that used to work in traditional ventures and corporations no longer work. It will be critical for those entering the business climate today to think “outside of the box.” This new environment has motivated some of the most successful entrepreneurs to write books – books that go “against the grain” of traditional advice trotted out by MBA’s and financiers.

Here are 8 books by business successes that have written their own new set of rules.

1. #GirlBoss – Sophia Amoruso

https://www.amazon.com/dp/039916927X?tag=s7621-20

    Sohia Amoruso did not have the best start in life. As a teen, she was a thief and dumpster-diver, tooling around by hitchhiking. Her first venture into the business world was selling a stolen book on E-Bay. Eventually, Amoruso had to “give in” and get a real job – and she held several of them.

    “What all of these jobs taught me is that you have to be willing to tolerate some shit you don’t like – at least for a while… I didn’t expect to love any of these jobs but I learned a lot because I worked hard and grew to love things about them.”

    Ultimately, Amoruso began her business of selling vintage clothing on E-Bay because she saw a demand for that product. She now runs a $100 million dollar company, Nasty Gal. The takeaway from this book is that being successful has nothing to do with being popular or going to a good college. Instead, it is about following your “gut instincts.” Her three rules work for her: “Don’t ever grow up; don’t become a bore; and don’t let ‘The Man’ get to you.”

    What is Amoruso’s most important reflection on success? You get success because you are willing to work for it. This book is a fascinating and fun read, but it is full of very practical advice for business sense and success.

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    2. Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time – Howard Schultz

    Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time By

      Starbucks was already a small successful company when Howard Schultz decided to buy it. In fact, he was already a successful business man selling appliances like coffee makers to companies like Starbucks. However, Schultz had an idea. He not only wanted to “serve a great cup of coffee,” but he also wanted to serve up an experience – an oasis for people to sit, contemplate, meet a friend, hear some jazz music, and (yes) even work on their devices if they so choose.

      As Schultz says, he wanted to “build a company with soul.” In terms of management and leadership, his approach is clear. “People want guidance, not rhetoric,” Schultz writes. “They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.” His approach has obviously worked. Though he has now retired, Starbucks has some 21,000 stores around the world and is worth about $2.9 billion.

      Schultz’s story begins in the projects of Brooklyn, but demonstrates the drive that brings success. He was always making plans to “win” and always moving from one goal to the next, from one idea to the next biggest. This book is a great “rags to riches” story, filled with nuggets of wisdom that everyone can use. Furthermore, it is a story

      3. Delivery Happiness: A Path to Profits, Passion, and Purpose – Tony Hsieh

      Delivery Happiness: A Path to Profits, Passions, and Purpose by Tony Hsieh

        Tony Hsieh is not a “household name,” but Zappos is. It is Hsieh who founded and built this iconic shoe company, now owned by Amazon. Going against the grain of traditional management style, Hsieh decided that building a company around employee happiness would ultimately bring financial success. He was right. From the very beginning, relationships with his workers became the primary focus, following the belief that a team that played together a lot, and workers who were well cared for, would result in a climate in which everyone would “give their all” to make the company a success. Hsieh regularly went out with his employees, took them on vacations, and built a family atmosphere in his work environment. They produced for him. Of his advice to other entrepreneurs in launching a start-up, Hsieh says:

        “Stop trying to network in the traditional business sense, and instead just try to build up the number and depth of your friendships, where the friendship itself is its own reward. The more diverse your set of friendships are, the more likely you’ll derive benefits from your friendships later down the road.”

        Filled with humorous stories about his childhood and growing up, this is an easy read that flies in the face of the traditional concept of a boss.

        4. Raising the Bar: Integrity and Passion in Life and Business: the Story of Clif Bar & Co. – Gary Erickson

        Raising the Bar: Integrity and Passion in Life and Business: the Story of Clif Bar & Co. By: Gary Erickson

          If anyone needs proof that a business can be a success when there is a strong focus on its people, the environment, and community support, then Clif Bar is the perfect case study in taking a different path. Owner Gary Erickson is an outdoors enthusiast, a cyclist, a mountain climber, as well as the power and brains behind his privately held healthy snack-food company. He has built a $100 million in annual sales by keeping his company private and focusing on health, employee welfare, and volunteerism. Indeed, employees have three-day weekends every other week, but they are also given time off from work to volunteer locally.

          Moreover, production of the energy and snack bars is fully green. “Companies on the red road list to a lot of noise: the market, shareholders, the board, economic consultants, advisers, and conventional wisdom,” Erickson says, as he states that his is a white road company. “I’ve seen what happens to companies that get bought… they lose the values that were set up.” His advice? Stay private and keep your integrity.

          5. Setting the Table: The Transforming Power of Hospitality in Business – Danny Meyer

          Setting the Table: The Transforming Power of Hospitality in Business

            The Union Square Hospitality Group owns a number of eateries in New York – perhaps the most famous being the Union Square Café and the Gramercy Tavern. Though they have brick and mortar businesses, they have a clear handle on a major factor in success for e-commerce businesses too – it’s all about relationships with customers.

            If you are selling a product or a service, the way that product or service is delivered is just as important as the item itself. In fact, Meyer says in his book, “Service is the technical delivery of a product; hospitality is how the delivery of that product makes the recipient feel.” This, to Meyer, is the key to success.

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            6. The Promise of a Pencil: How an Ordinary Person Can Create Extraordinary Change – Adam Braun

            The Promise of a Pencil: How an Ordinary Person Can Create Extraordinary Change

              While Pencils of Promise is a non-profit organization, it is hugely successful. Certain for-profit businesses can take some lessons from founder and director Adam Braun. No stranger to the business world, Braun worked for Bain Capital after graduating from Brown University. However, he wanted a different life story, created by a different mindset. He started with a $25 check and a new bank account for his company. Six years later, his non-profit grew into an organization that has built 200+ schools around the world.

              Braun banked on two business principles that were very new – the rise of social media, and the rise of consumer demand for companies that have a cause. His story is exciting and inspiring, providing valuable lessons for businesses who want to grow in this new environment.

              7. Smart People Should Build Things – Andrew Yang

              Smart People Should Build Things

                According to author Andrew Yang, talented young people today enter careers in finance, law, medicine, and so forth. They make great money, but they don’t really produce anything. As he says of the misappropriation of talent, “We have too much icing, and too little cake.”

                To push his agenda, Yang began Venture for America, a non-profit that provides fellowships to talented kids to attend a “venture start-up” training program. Graduates are then sent out to work in start-ups throughout the country. The goal is to inspire these elite young people to go out into the world, start their own ventures, and build things. To Yang, this is the path for the future of America and, indeed, the country’s own economic survival. The book is a fascinating story about the start-up of Venture for America and provides a model for young people to launch their own start-ups. Furthermore, it is a story of how to stay motivated despite anything.

                8. Nothing to Lose, Everything to Gain – Ryan Blair

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                Nothing to Lose, Everything to Gain: How I Went from Gang Member to Multimillionaire Entrepreneur

                  The CEO of the successful marketing company, ViSalus Sciences, was once a member of a gang in Los Angeles. Ryan Blair claims that his unusual experiences motivated him to start a business at the age of 21, and ultimately become a multimillionaire. Blair is an inspirational individual, and his book is just as inspirational.

                  “You are stronger than whatever circumstances you’re facing. Remember that with the proper mind-set, potential is the one power you always have, and the mind-set that propelled me forward came from having nothing to lose.”

                  Blair’s life-story of entrepreneurship is fascinating. For those contemplating such a career, he has some great advice from a bit of a different viewpoint.

                  Conclusion

                  One or more of these books will make a great last-minute Christmas gift for anyone you now who is contemplating a business venture. The stories are incredible, the lessons are very practical, and the advice is invaluable.

                  Featured photo credit: Daniels College of Business via flickr.com

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                  Last Updated on March 25, 2020

                  How Do You Change a Habit (According to Psychology)

                  How Do You Change a Habit (According to Psychology)

                  Habits are hard to kill, and rightly so. They are a part and parcel of your personality traits and mold your character.

                  However, habits are not always something over-the-top and quirky enough to get noticed. Think of subtle habits like tapping fingers when you are nervous and humming songs while you drive. These are nothing but ingrained habits that you may not realize easily.

                  Just take a few minutes and think of something specific that you do all the time. You will notice how it has become a habit for you without any explicit realization. Everything you do on a daily basis starting with your morning routine, lunch preferences to exercise routines are all habits.

                  Habits mostly form from life experiences and certain observed behaviors, not all of them are healthy. Habitual smoking can be dangerous to your health. Similarly, a habit could also make you lose out on enjoying something to its best – like how some people just cannot stop swaying their bodies when delivering a speech.

                  Thus, there could be a few habits that you would want to change about yourself. But changing habits is not as easy as it seems.

                  In this article, you will learn why it isn’t easy to build new habits, and how to change habits.

                  What Makes It Hard To Change A Habit?

                  To want to change a particular habit means to change something very fundamental about your behavior.[1] Hence, it’s necessary to understand how habits actually form and why they are so difficult to actually get out of.

                  The Biology

                  Habits form in a place what we call the subconscious mind in our brain.[2]

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                  Our brains have two modes of operation. The first one is an automatic pilot kind of system that is fast and works on reflexes often. It is what we call the subconscious part. This is the part that is associated with everything that comes naturally to you.

                  The second mode is the conscious mode where every action and decision is well thought out and follows a controlled way of thinking.

                  A fine example to distinguish both would be to consider yourself learning to drive or play an instrument. For the first time you try learning, you think before every movement you make. But once you have got the hang of it, you might drive without applying much thought into it.

                  Both systems work together in our brains at all times. When a habit is formed, it moves from the conscious part to the subconscious making it difficult to control.

                  So, the key idea in deconstructing a habit is to go from the subconscious to the conscious.

                  Another thing you have to understand about habits is that they can be conscious or hidden.

                  Conscious habits are those that require active input from your side. For instance, if you stop setting your alarm in the morning, you will stop waking up at the same time.

                  Hidden habits, on the other hand, are habits that we do without realizing. These make up the majority of our habits and we wouldn’t even know them until someone pointed them out. So the first difficulty in breaking these habits is to actually identify them. As they are internalized, they need a lot of attention to detail for self-identification. That’s not all.

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                  Habits can be physical, social, and mental, energy-based and even be particular to productivity. Understanding them is necessary to know why they are difficult to break and what can be done about them.

                  The Psychology

                  Habits get engraved into our memories depending on the way we think, feel and act over a particular period of time. The procedural part of memory deals with habit formation and studies have observed that various types of conditioning of behavior could affect your habit formations.

                  Classical conditioning or pavlovian conditioning is when you start associating a memory with reality.[3] A dog that associates ringing bell to food will start salivating. The same external stimuli such as the sound of church bells can make a person want to pray.

                  Operant conditioning is when experience and the feelings associated with it form a habit.[4] By encouraging or discouraging an act, individuals could either make it a habit or stop doing it.

                  Observational learning is another way habits could take form. A child may start walking the same way their parent does.

                  What Can You Do To Change a Habit?

                  Sure, habits are hard to control but it is not impossible. With a few tips and hard-driven dedication, you can surely get over your nasty habits.

                  Here are some ways that make use of psychological findings to help you:

                  1. Identify Your Habits

                  As mentioned earlier, habits can be quite subtle and hidden from your view. You have to bring your subconscious habits to an aware state of mind. You could do it by self-observation or by asking your friends or family to point out the habit for your sake.

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                  2. Find out the Impact of Your Habit

                  Every habit produces an effect – either physical or mental. Find out what exactly it is doing to you. Does it help you relieve stress or does it give you some pain relief?

                  It could be anything simple. Sometimes biting your nails could be calming your nerves. Understanding the effect of a habit is necessary to control it.

                  3. Apply Logic

                  You don’t need to be force-fed with wisdom and advice to know what an unhealthy habit could do to you.

                  Late-night binge-watching just before an important presentation is not going to help you. Take a moment and apply your own wisdom and logic to control your seemingly nastily habits.

                  4. Choose an Alternative

                  As I said, every habit induces some feeling. So, it could be quite difficult to get over it unless you find something else that can replace it. It can be a simple non-harming new habit that you can cultivate to get over a bad habit.

                  Say you have the habit of banging your head hard when you are angry. That’s going to be bad for you. Instead, the next time you are angry, just take a deep breath and count to 10. Or maybe start imagining yourself on a luxury yacht. Just think of something that will work for you.

                  5. Remove Triggers

                  Get rid of items and situations that can trigger your bad habit.

                  Stay away from smoke breaks if you are trying to quit it. Remove all those candy bars from the fridge if you want to control your sweet cravings.

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                  6. Visualize Change

                  Our brains can be trained to forget a habit if we start visualizing the change. Serious visualization is retained and helps as a motivator in breaking the habit loop.

                  For instance, to replace your habit of waking up late, visualize yourself waking up early and enjoying the early morning jog every day. By continuing this, you would naturally feel better to wake up early and do your new hobby.

                  7. Avoid Negative Talks and Thinking

                  Just as how our brain is trained to accept a change in habit, continuous negative talk and thinking could hamper your efforts put into breaking a habit.

                  Believe you can get out of it and assert yourself the same.

                  Final Thoughts

                  Changing habits isn’t easy, so do not expect an overnight change!

                  Habits took a long time to form. It could take a while to completely break out of it. You will have to accept that sometimes you may falter in your efforts. Don’t let negativity seep in when it seems hard. Keep going at it slowly and steadily.

                  More About Changing Habits

                  Featured photo credit: Mel via unsplash.com

                  Reference

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