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Why Can’t Formal Education System Turn Out Incredible Entrepreneurs?

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Why Can’t Formal Education System Turn Out Incredible Entrepreneurs?

Formal Education Does Not Reward For Putting Square Pegs In Round Holes

One thing that Oprah Winfrey, Mark Zuckerberg, Bill Gates and Steve Jobs do not have in common is majoring in Entrepreneurism.  Perhaps if they did they all would have stuck around school a bit longer but unfortunately as hard as they tried they were not exactly known for their college GPAs.

Today this motley crew are famous billionaires but in their school days they had one other thing in common–they were all college dropouts.  While all exceptionally bright individuals they each felt like it wasn’t a good fit and that they could do better.  They each knew that something wasn’t quite right about school then had their “ah ha” moment and then the rest is history.

That “ah ha” moment is the creative spark that that transcends the formal education system and separates the dispassionate from the disruptors.  The dispassionate are the well intentioned individuals who are promised the age-old “work hard, get good grades, and you’ll be a success.”  While many follow this traditional path it’s not for everyone.  The disruptors are the ones that stick out from the crowd, the ones that go against the grain.

The paradox of the situation is that while the formal education system does provide a solid foundation to increase your chances of career success it mainly teaches you how to play by the rules versus questioning the rules.  The entrepreneur is the one who not only questions the rules, he breaks, reinvents and then breaks the rules again.

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In fact it was Jobs who famously said at the Stanford Class of 2005 commencement:

“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”

The Numbers Are Against You

According to the Department of Education only 6 percent more Americans with college degrees are employed than those without a degree. In its most recent survey on college pricing the College Board reports that a “moderate” college budget for an in-state public college for the most recent academic year averaged $23,410 while a “moderate” budget at a private college averaged $46,272.  In other words the average American should expect to pay over $46,000 for a 6 percent more likelihood of getting a job offer.

In the Real World Failing Is Winning

The ability to be okay with failure is frowned upon in the formal education system.  Failure equals bad grades equals slim job prospects.  An entrepreneur mindset however is quite a different breed where failure is not only tolerated but its the norm.  The secret to failing is to learn from your mistake and pivot into a better solution the next time.  Entrepreneurs aren’t graded my multiple choice standardized tests or essays but the ability to come up and execute on a product or service that people actually want.

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Unlike the formal education system there is no one right or wrong answer.  In fact sometimes there are no correct answers forcing you to rethink your business which is known as pivoting.  Pivoting is the opportunity to regroup and come up with a better way of doing things.  Its the growth mindset that there is no right or wrong answer but an abundance of opportunity to try something new.

Great entrepreneurs like Thomas Edison knew this well.  As an inventor, Edison made 1,000 unsuccessful attempts at inventing the light bulb. When a reporter asked, “How did it feel to fail 1,000 times?” Edison replied, “I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps.”

Success In School Is Not A Predictor of Future Accomplishment

Being top of your class doesn’t mean that you will be an successful entrepreneur.  It only means that you learned to how to play by the rules and think inside the box better than your peers.  Meanwhile drop-outs like Zuckerberg and Jobs are failing every other day but then again their goal was not a 4.0 GPA–it was a successful and profitable business.

Human imagination is not something that can be caged or bounded by the formal education system yet many students leave school with a scarcity mindset.  This mindset tells them to get as big of a slice as possible from the finite pie of success.  What many don’t learn in school is the concept of abundance where success not just one big pie but an ever expanding pie.

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In other words instead of twenty people fighting for ten slices its twenty people collaborating together to figure out ideas to grow the market instead of trying to horde the market.  Steve Jobs didn’t try to build a better PC, he decided to build a better experience.  An experience that led to the iPod, iPhone and the iPad.  Steve baked a new pie.

How to Bust Out of the Formal System and Become An Idea Machine

In summary the formal education system is like a primordial mix of amazing life possibilities that are trapped in a lab.  The budding entrepreneur doesn’t need to learn how to cram information but rather how to combine information in new and creative ways.  The best way to do this is to become an idea machine.

An idea machine is a concept where you come up with ten different ideas a day, every day of the week.  If you’re a writer then write a list of ten ideas for a blog post, or if you’re in the landscaping business write a list of ten ideas that you could offer to new homeowners as a service to prepare for winter.  Next to each of these list items write what the next step is going to be to execute on that idea.  Not the entire solution just the very next step.

This will get your creative juices flowing to the point where you not only have creative entrepreneurial ideas but you also are forcing yourself to think outside of the box and even providing the first baby-step into action on that item.

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Entrepreneurship isn’t about theory or great ideas–its about execution, failing, drying your tears, failing some more then trying it over and over again until you succeed.  Go ahead, think outside of the box and become an idea machine that breaks the mold.

Featured photo credit: albumarium.com via albumarium.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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