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8 Revealing Findings on Social Media That E-Generation Can’t Miss

8 Revealing Findings on Social Media That E-Generation Can’t Miss

I consider our generation to be lucky to have this much power to communicate on a global level. Good things are easy to get used to and a lot of people quickly accept them as a given. The fact that we didn’t have Twitter until 2006 may come as a surprise to many. Only 7 years later, they handled 1.6 billion queries as a daily average. Social media as a whole has a lot of impact on a global level and are becoming a requirement for the business environments.

On an individual level there are tons of benefits that Social Media that can bring to an experienced user if you know how to approach them. We are here to discuss some very interesting facts about social media. We are going to focus information about the major social networks as well as some overall stats to put things a bit more into perspective. We are also going to give you a few practical tips which you can use to better communicate on your private or business social media profiles.

1. Which social networks will be relevant in the future?

We all still remember the speed at which MySpace lost to Facebook and the great migration that happened then. When thinking about investing into a particular social media account, whether that be investing time or money, you need to know that your account is going to have a future. The top three most stable social networks at the moment are Facebook, Twitter, YouTube, Pinterest but LinkedIn is worth mentioning as well due to the rate at which it is growing and the fact that it can now be used as a pretty decent blogging platform.

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2. The visual side of Twitter

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    Twitter can really seem confusing for most new users, no matter the age. It is very easy to turn your stream into a jumbled up informational chaos, you will have absolutely no use for but after a while most people catch on and start getting at least some activity from this social network. Still, at low levels of social authority it might be difficult to engage people. Here is a pro tip if you are just starting out. A tweet with an image attached will gather 5 to 9 times more retweets and 40% more favs.

    3. Twitter requires a quick response

    Let’s stick to Twitter a bit more. It is important to note that if you want to gather a loyal following on Twitter, you need to be there. Regardless of the fact that you are a proud owner of a 100k followers Twitter profile, numbers of this sort are just for show. You need to nourish your follower base in order to keep them interested. The thing you need to be aware of is that the majority of Twitter users expect a response within the hour. As many as 53% of users expect a response that is that quick.

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    4. Important demographic facts you should know

    While a recent study showed that the Facebook audience of most powerful publications like BuzzFeed, Guardian, Huffington Post and the likes, is predominantly male, college educated and has a techy background. The fastest growing age group on Twitter is between the age of 55 and 64 with basic to average understanding of the online environment. You should also understand the different motivations behind the use of different social networks. Facebook is used for interaction with friends and socialization while Twitter is mostly used for news. This is why it is not surprising that people in their 50s and 60s are gravitating towards Twitter.

    5. Social media and blogging

    Ok, content marketing is officially everywhere. I don’t care if you are a company, a small pack of hungry freelancers or a group of designers, you need a blog. It is just a great way to engage customers, audience and establish a name for yourself and offers a lot in terms of SEO. Still, we are here to talk how it relates to social media. Traditional social media profiles for companies are dull due to the lack of any content. This is where blogging steps in, to bridge the gap and provide companies with the material they can use to engage their followers. Blog posts are not by any means purely textual. They should include images and videos, carefully placed to enrich it and make it more engaging. If you truly want your Facebook audience and Twitter followers to interact with your brand, rely on quality content.

    6. Instagram and high level of engagement

    While most people see Instagram as a casual, social network for sharing photos and disregard it when it comes to business purposes. Still, the numbers show great potential when it comes to business opportunities on Instagram. Namely, this network has a better engagement rate than Facebook and Twitter combined. The average engagement rate on Instagram is 2.81% in compression with Facebook’s 0.25% and Twitter’s 0.21% engagement rate and you should definitely invest time into an Instagram account.

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    7. Pinterest is a female domain

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      If your goal is to reach a predominantly female audience you can sidestep Pinterest. Why? Well, 80% of the 70.000.000 users on Pinterest are female and there is no better social network to reach them on. According to some research there is a day for different topics on Pinterest:

      • Monday: Fitness
      • Tuesday: Technology
      • Wednesday: Quotes
      • Thursday: Fashion
      • Friday: Humour
      • Saturday: Travel
      • Sunday: Food/Crafts

      Still, this doesn’t mean you need avoid any other topic except Fitness on a Monday. The user base has more interest in this topics on particular days but regardless of this they will still react to engaging content.

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      8. Pinterest also work great for eCommerce

      There are no limits to what you can do in the Pinterest when it comes to selling products. Still, you need to make sure that you photography is top-notch and that it is relevant to the boards you are pinning them on. Don’t be pushy, or spammy and you should be able to get pretty good numbers with a decent product. Respect the context and contribute to value of the boards you are allowed to pin on.

      As you can see each and every social media platform has its own quirks and specificities that can make a world of difference to you. Still, be sure to analyse stats related to you and your goals, not raw numbers. Keep your goals in mind at all times and make sure that you are marketing to people not chasing numbers. In the long run, this always pays off.

      Featured photo credit: Photo by: Ed Gregory via stokpic.com

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      Last Updated on June 2, 2020

      How to Write an Impressive Cover Letter (With Examples)

      How to Write an Impressive Cover Letter (With Examples)

      Think of your cover letter for a job application as an in-person introduction. Your resume outlines the facts—where you worked and for how long, along with your major accomplishments. But your cover letter also shows off your personality.

      Your cover letter should outline the case for why you deserve the job without being “salesy.” How do you do that? Follow these 12 important guidelines.

      1. There Is No Cookie-Cutter Cover Letter for a Job

      Targeting your resume to a particular job may mean changing up your “Objective” section a bit or adding to your “Executive Summary” section. Cover letters, though, really need to focus on the particular person you’re writing to, the particular job, and the particular company. It needs to prove, with an economy of words, that your job experience fits the requirements of the position for which you’re applying.

      Your letter should show that you have amassed the skills you need to succeed in that workplace. And, your cover letter should clinch your prospects by making the case that you are very excited about working at that particular company.

      2. Always Opt-in to the Optional Cover Letter

      Some job postings will give applicants the option of opting out of providing a cover letter for a job[1]. Don’t take the bait! Use the opportunity to further sell yourself in a personalized, well-crafted cover letter that creatively shares who you are and why your skills and personality align with the position and the company. Think of your cover letter for a job as an opportunity to describe your value proposition.

      3. A Reference Goes a Long Way

      Did someone recommend you for the job? Put that in the subject line of your cover letter if possible. If an online listing dictates what your subject line must be, cite the personal recommendation in the first sentence of your letter:

      Dear Ms. Sanders,

      Steve Smith recommended me for your Assistant Planner position. I worked with Steve at the XYZ company for four years as his assistant until he moved on, and I feel as though I learned from the best.  His high praise for you is the primary reason I am applying for this position, as I consider him an excellent judge of character. 

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      You may want to bolster Steve’s recommendation with a short anecdote about working with Steve. Don’t be shy. Steve’s high opinion of you will likely mean that your resume gets a serious look.

      4. Outline the Key Points You Want to Make

      Company by company, your cover letter for a job application needs to be specific and bulletproof. Unless you have a great deal of practice in writing cover letters, it’s hard to just bang them out. So don’t even try. Instead, start with a list of points you intend to make. Generally, these would be a “grabby” introduction, a story or two about a particular accomplishment that is relevant to the job to which you are applying, a reason why you are the ideal candidate for the position, and a conclusion with a suggested next step.

      1. Intro – Have been familiar with the company since my father worked there in the 1980s.
      2. College Major – Majored in industrial engineering so I could get a job at CYY Building, Inc.
      3. Captain of Soccer Team – Prepared me to solve problems, promote morale, and coach a team.
      4. Ask for Informational Interview – 15 minutes to meet in person and learn more about opportunities.
      5. Compelling Close – Ask Hiring Manager to call me. Say I will call her in a week if I don’t hear from her first.

      5. Moderating the Tone of Your Cover Letter

      Some companies are buttoned-up. The workers wear three-piece suits to the office each day plus loafers. Other companies are more casual. The employees wear shorts in the summertime and skateboard through the hallways. In an in-person interview, you would never wear shorts to a company whose employees are sporting three-piece suits.

      Similarly, your cover letter needs to strike the right note. The letter you write to a start-up should sound markedly different than the letter you would write to a white-shoe law firm.

      For example, even using something as informal as “Greetings” for the salutation may not be appropriate at a more formal firm. And definitely don’t use the default “To Whom It May Concern.” Instead, try to find the name of the hiring manager with an online search. If that’s not possible, you will want to begin with “Dear XYZ Hiring Manager.” The tone of your cover letter for a job starts at the very beginning.

      6. Create an Attention-Grabbing Opening Line

      Think of going to hear a presentation by a motivational speaker, only to have her open with, “I’m here today to present (fill in with title of the presentation).” What a let down! What if instead, she started with, “I just ran a half marathon. Now doesn’t that sound better than if I told you, ‘I tried to run a marathon but quit half-way through?’” See the difference? You want to hear more.

      Craft the first line of your cover letter with the utmost care. It doesn’t need to be clever, but it needs to show your personality and your fit for the position.

      Dear Mr. Stevens,

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      I am committed to making the customer service experience better for people like my grandmother. At 87 years old, my Gram is lost in the digital world and reliant on customer service representatives she can reach by telephone to answer her questions and solve her problems. She regularly shares stories of frustrating dead-ends she experiences with people wanting her to “go online and make your selection.”  Yet, whenever she reaches someone willing to take the extra time to resolve her issue, she sings the company’s praises to everyone she knows. Based on Gram’s frustrations, I want to be that person who won’t give up or pass the buck with bewildered customers.  

      With a strong, anecdotal opening such as this, you show purpose and passion behind your application to be a customer service representative.

      7. Recognize the Value of Cover Letter Real Estate

      Spare writing is key in the cover letter for a job. It is always best if your letter doesn’t exceed a page. Those reviewing applications appreciate a letter that is terse, yet provides useful information to evaluate an applicant. This means you have five to six paragraphs in which to work.

      Repeating anything from your resume is a waste of real estate. Think in terms of describing why you are applying for the position and why you are the best candidate.

      To best show your personality, avoid stale phrases such as, “I believe my experience would be a good fit in your organization.” Add punch to your statements that show off your accomplishments and your attitude.

      I thrive in start-up environments where I’ve learned to expect the unexpected and to make changes on the fly. In one such instance, I uncovered better results from a pilot project and in under 30 minutes had updated the CEO’s presentation in time for his meeting with a venture capitalist.

      8. Getting Creative

      On the surface, a requirement is a requirement. Many online ads specify the number of years, and you might think they are ironclad. But if you count the number of years you amassed a particular skill at the job and add any volunteer work where you also used that skill, you might surpass the requirement.

      Say that you are applying for a position in fund development. If your career experience in putting on charity fundraisers falls a little short, it’s certainly appropriate to add in time spent organizing fundraising events as a volunteer—as long as you indicate it as such in your cover letter for the job.

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      I recently passed my two and a half year mark of employment as a fund development associate with Notable Events. Concurrently, I oversaw all aspects of two annual fundraising galas as a volunteer board member of Reach for the Stars Foundation, offering scholarships to first-generation college-bound students. These involved finding sponsors for more than 70 silent auction items, renting event space, working with caterers, recruiting volunteers and MC-ing both events, which each drew more than 200 attendees and, together, raised more than $250,000. I believe this intensive hands-on experience helps supplement my years of employment.

      Showcasing your community ethos through volunteering could make up for the deficit in actual on-the-job experience.

      9. Making the Case that You Fit

      How will you fit in at the company? With some research, you can easily figure out the corporate culture of an organization. Many companies share their core values in job recruitment ads. But even if you can’t discern a company’s mission or beliefs from its advertising, you can learn it from articles you read about the company.

      Is it employer-centric or employee-centric? Is the culture more traditional or more fun? And what are you looking for? When you find a company where your needs align with theirs, that’s an indication that you would fit in well. Take care to make sure that your cover letter reflects how you fit.

      If you are a recent military veteran[2], consider which civilian positions lend themselves to the regimented culture of which you’ve become accustomed. For example, your occupational specialty while in the military could dovetail well with a company’s job requirements—and you have the added benefit of discipline, following instructions, and teamwork that you can apply to any future position.

      10. Always Ask for What You’re Worth

      If the employer asks applicants to share their salary requirements in the cover letter for a job, disregard what you made in your former position and look into the salary ranges[3] of the advertised position. You will want to adjust up or down within the salary range depending on your prior experience in the industry or in a similar role.

      The key is to not undercut yourself by asking below the minimum amount, or to overinflate your worth by asking for an amount higher than the maximum pay in the salary range.

      11. Show Your Cover Letter to Three People Whose Opinion You Trust

      Once your letter is out in the world, it’s too late to tweak it for that particular job. You will dramatically improve your chances of having your cover letter “land” correctly if you’re proactive. Find a few people in the field, and ask them if you can show them your cover letter before you send it out.

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      If you are starting out and don’t know anyone in the field, you may want to consider paying for a professional career consultant or coach to review your cover letter and resume. Remember that the care you demonstrate in your cover letter is that employer’s first impression of you.

      12. End With Enthusiasm

      You want to stay upbeat all the way to the end of the letter. Let the reviewer know that you appreciate the opportunity to apply and that you look forward to hearing from (or having a chance to meet with) them in person.

      It would be an honor to be part of your team, and I hope to have an opportunity to discuss this role and how I could contribute to it in person.

      This acknowledges that the organization gets to make the next move, but that you anticipate it will be in your favor.

      Sign off formally (“Sincerely” or “Best regards”) or informally (“Best” or “Thank you”) depending on the tone of the letter. Also, be sure to include your email address and phone number under your name. This ensures that, should the reviewer wish to contact you, the contact information is easily accessible.

      Final Thoughts

      The best cover letters for a job are lively, authentic, and provide a memorable result, anecdote or example of your approach to work. By tying your approach to the requirements of the job description and revealing your personality as a fit for the organization, you will give yourself a winning chance for making the cut and landing that coveted job interview.

      More Tips on Writing a Great Cover Letter

      Featured photo credit: Glenn Carstens-Peters via unsplash.com

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