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8 Revealing Findings on Social Media That E-Generation Can’t Miss

8 Revealing Findings on Social Media That E-Generation Can’t Miss

I consider our generation to be lucky to have this much power to communicate on a global level. Good things are easy to get used to and a lot of people quickly accept them as a given. The fact that we didn’t have Twitter until 2006 may come as a surprise to many. Only 7 years later, they handled 1.6 billion queries as a daily average. Social media as a whole has a lot of impact on a global level and are becoming a requirement for the business environments.

On an individual level there are tons of benefits that Social Media that can bring to an experienced user if you know how to approach them. We are here to discuss some very interesting facts about social media. We are going to focus information about the major social networks as well as some overall stats to put things a bit more into perspective. We are also going to give you a few practical tips which you can use to better communicate on your private or business social media profiles.

1. Which social networks will be relevant in the future?

We all still remember the speed at which MySpace lost to Facebook and the great migration that happened then. When thinking about investing into a particular social media account, whether that be investing time or money, you need to know that your account is going to have a future. The top three most stable social networks at the moment are Facebook, Twitter, YouTube, Pinterest but LinkedIn is worth mentioning as well due to the rate at which it is growing and the fact that it can now be used as a pretty decent blogging platform.

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2. The visual side of Twitter

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    Twitter can really seem confusing for most new users, no matter the age. It is very easy to turn your stream into a jumbled up informational chaos, you will have absolutely no use for but after a while most people catch on and start getting at least some activity from this social network. Still, at low levels of social authority it might be difficult to engage people. Here is a pro tip if you are just starting out. A tweet with an image attached will gather 5 to 9 times more retweets and 40% more favs.

    3. Twitter requires a quick response

    Let’s stick to Twitter a bit more. It is important to note that if you want to gather a loyal following on Twitter, you need to be there. Regardless of the fact that you are a proud owner of a 100k followers Twitter profile, numbers of this sort are just for show. You need to nourish your follower base in order to keep them interested. The thing you need to be aware of is that the majority of Twitter users expect a response within the hour. As many as 53% of users expect a response that is that quick.

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    4. Important demographic facts you should know

    While a recent study showed that the Facebook audience of most powerful publications like BuzzFeed, Guardian, Huffington Post and the likes, is predominantly male, college educated and has a techy background. The fastest growing age group on Twitter is between the age of 55 and 64 with basic to average understanding of the online environment. You should also understand the different motivations behind the use of different social networks. Facebook is used for interaction with friends and socialization while Twitter is mostly used for news. This is why it is not surprising that people in their 50s and 60s are gravitating towards Twitter.

    5. Social media and blogging

    Ok, content marketing is officially everywhere. I don’t care if you are a company, a small pack of hungry freelancers or a group of designers, you need a blog. It is just a great way to engage customers, audience and establish a name for yourself and offers a lot in terms of SEO. Still, we are here to talk how it relates to social media. Traditional social media profiles for companies are dull due to the lack of any content. This is where blogging steps in, to bridge the gap and provide companies with the material they can use to engage their followers. Blog posts are not by any means purely textual. They should include images and videos, carefully placed to enrich it and make it more engaging. If you truly want your Facebook audience and Twitter followers to interact with your brand, rely on quality content.

    6. Instagram and high level of engagement

    While most people see Instagram as a casual, social network for sharing photos and disregard it when it comes to business purposes. Still, the numbers show great potential when it comes to business opportunities on Instagram. Namely, this network has a better engagement rate than Facebook and Twitter combined. The average engagement rate on Instagram is 2.81% in compression with Facebook’s 0.25% and Twitter’s 0.21% engagement rate and you should definitely invest time into an Instagram account.

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    7. Pinterest is a female domain

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      If your goal is to reach a predominantly female audience you can sidestep Pinterest. Why? Well, 80% of the 70.000.000 users on Pinterest are female and there is no better social network to reach them on. According to some research there is a day for different topics on Pinterest:

      • Monday: Fitness
      • Tuesday: Technology
      • Wednesday: Quotes
      • Thursday: Fashion
      • Friday: Humour
      • Saturday: Travel
      • Sunday: Food/Crafts

      Still, this doesn’t mean you need avoid any other topic except Fitness on a Monday. The user base has more interest in this topics on particular days but regardless of this they will still react to engaging content.

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      8. Pinterest also work great for eCommerce

      There are no limits to what you can do in the Pinterest when it comes to selling products. Still, you need to make sure that you photography is top-notch and that it is relevant to the boards you are pinning them on. Don’t be pushy, or spammy and you should be able to get pretty good numbers with a decent product. Respect the context and contribute to value of the boards you are allowed to pin on.

      As you can see each and every social media platform has its own quirks and specificities that can make a world of difference to you. Still, be sure to analyse stats related to you and your goals, not raw numbers. Keep your goals in mind at all times and make sure that you are marketing to people not chasing numbers. In the long run, this always pays off.

      Featured photo credit: Photo by: Ed Gregory via stokpic.com

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      Last Updated on November 5, 2018

      20 Best Places to Work for a Great Career in 2018

      20 Best Places to Work for a Great Career in 2018

      Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

      Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

      To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

      Take a look at these 20 best place to work for a great career:

      1. Salesforce, San Francisco, California,

        Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

        Find out more about careers in Salesforce

        2. Wegmans Food Markets Inc.,Rochester, New York

          Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

          Find out more about careers in Wegmans

          3. Ultimate Software, Weston, Florida

            Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

            Find out more about careers in Ultimate Software

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            4.The Boston Consulting Group, Inc., Boston, Massachusetts

              Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

              Find out more about careers in The Boston Consulting Group

              5. Edward Jones, St. Louis, Missouri

                Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

                Find out more about careers in Edward Jones

                6. Kimpton Hotels and Restaurants, San Francisco, California

                  Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

                  Find out more about careers in Kimpton Hotels and Restaurants

                  7. Workday, Pleasanton, California

                    Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                    Find out more about careers in Workday

                    8. Genentech, South San Francisco, California

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                      Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                      Find out more about careers in Genetech

                      9. Deloitte, New York, New York

                        Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                        Find out more about careers in Deloitte

                        10. Baird, Milwaukee, Wisconsin

                          Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                          Find out more about careers in Baird

                          11. Quicken Loans, Detroit, Michigan

                            At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                            Find out more about careers in Quicken Loans

                            12. Capital One, Mclean, Florida

                              Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                              Find out more about careers in Capital One

                              13. Cooley LLP, Palo Alto, California

                                Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                                Find out more about careers in Cooley LLP

                                14. Southern Ohio Medical Center, Portsmouth, Ohio

                                  The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                                  Find out more about careers in Southern Ohio Medical Center

                                  15. American Express, New York, New York

                                    American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                    Find out more about careers in American Express

                                    16. Adobe Systems Inc., San Jose, California

                                      The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                      Find out more about careers in Adobe Systems Inc.

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                                      17. The Cheesecake Factory Inc., Calabasas, California

                                        The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                        Find out more about careers in The Cheesecake Factory Inc.

                                        18. Sap America, Newtown Square, Pennsylvania

                                          If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                          Find out more about careers in Sap America

                                          19. NVIDIA Corporation, Santa Clara, California

                                            NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                            Find out more about careers in NVIDIA

                                            20. KPMG LLP, New York, New York

                                              Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                              Find out more about careers in KPMG LLP

                                              All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                              Happy job hunting!

                                              Featured photo credit: Pexels via pexels.com

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