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8 Revealing Findings on Social Media That E-Generation Can’t Miss

8 Revealing Findings on Social Media That E-Generation Can’t Miss

I consider our generation to be lucky to have this much power to communicate on a global level. Good things are easy to get used to and a lot of people quickly accept them as a given. The fact that we didn’t have Twitter until 2006 may come as a surprise to many. Only 7 years later, they handled 1.6 billion queries as a daily average. Social media as a whole has a lot of impact on a global level and are becoming a requirement for the business environments.

On an individual level there are tons of benefits that Social Media that can bring to an experienced user if you know how to approach them. We are here to discuss some very interesting facts about social media. We are going to focus information about the major social networks as well as some overall stats to put things a bit more into perspective. We are also going to give you a few practical tips which you can use to better communicate on your private or business social media profiles.

1. Which social networks will be relevant in the future?

We all still remember the speed at which MySpace lost to Facebook and the great migration that happened then. When thinking about investing into a particular social media account, whether that be investing time or money, you need to know that your account is going to have a future. The top three most stable social networks at the moment are Facebook, Twitter, YouTube, Pinterest but LinkedIn is worth mentioning as well due to the rate at which it is growing and the fact that it can now be used as a pretty decent blogging platform.

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2. The visual side of Twitter

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    Twitter can really seem confusing for most new users, no matter the age. It is very easy to turn your stream into a jumbled up informational chaos, you will have absolutely no use for but after a while most people catch on and start getting at least some activity from this social network. Still, at low levels of social authority it might be difficult to engage people. Here is a pro tip if you are just starting out. A tweet with an image attached will gather 5 to 9 times more retweets and 40% more favs.

    3. Twitter requires a quick response

    Let’s stick to Twitter a bit more. It is important to note that if you want to gather a loyal following on Twitter, you need to be there. Regardless of the fact that you are a proud owner of a 100k followers Twitter profile, numbers of this sort are just for show. You need to nourish your follower base in order to keep them interested. The thing you need to be aware of is that the majority of Twitter users expect a response within the hour. As many as 53% of users expect a response that is that quick.

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    4. Important demographic facts you should know

    While a recent study showed that the Facebook audience of most powerful publications like BuzzFeed, Guardian, Huffington Post and the likes, is predominantly male, college educated and has a techy background. The fastest growing age group on Twitter is between the age of 55 and 64 with basic to average understanding of the online environment. You should also understand the different motivations behind the use of different social networks. Facebook is used for interaction with friends and socialization while Twitter is mostly used for news. This is why it is not surprising that people in their 50s and 60s are gravitating towards Twitter.

    5. Social media and blogging

    Ok, content marketing is officially everywhere. I don’t care if you are a company, a small pack of hungry freelancers or a group of designers, you need a blog. It is just a great way to engage customers, audience and establish a name for yourself and offers a lot in terms of SEO. Still, we are here to talk how it relates to social media. Traditional social media profiles for companies are dull due to the lack of any content. This is where blogging steps in, to bridge the gap and provide companies with the material they can use to engage their followers. Blog posts are not by any means purely textual. They should include images and videos, carefully placed to enrich it and make it more engaging. If you truly want your Facebook audience and Twitter followers to interact with your brand, rely on quality content.

    6. Instagram and high level of engagement

    While most people see Instagram as a casual, social network for sharing photos and disregard it when it comes to business purposes. Still, the numbers show great potential when it comes to business opportunities on Instagram. Namely, this network has a better engagement rate than Facebook and Twitter combined. The average engagement rate on Instagram is 2.81% in compression with Facebook’s 0.25% and Twitter’s 0.21% engagement rate and you should definitely invest time into an Instagram account.

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    7. Pinterest is a female domain

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      If your goal is to reach a predominantly female audience you can sidestep Pinterest. Why? Well, 80% of the 70.000.000 users on Pinterest are female and there is no better social network to reach them on. According to some research there is a day for different topics on Pinterest:

      • Monday: Fitness
      • Tuesday: Technology
      • Wednesday: Quotes
      • Thursday: Fashion
      • Friday: Humour
      • Saturday: Travel
      • Sunday: Food/Crafts

      Still, this doesn’t mean you need avoid any other topic except Fitness on a Monday. The user base has more interest in this topics on particular days but regardless of this they will still react to engaging content.

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      8. Pinterest also work great for eCommerce

      There are no limits to what you can do in the Pinterest when it comes to selling products. Still, you need to make sure that you photography is top-notch and that it is relevant to the boards you are pinning them on. Don’t be pushy, or spammy and you should be able to get pretty good numbers with a decent product. Respect the context and contribute to value of the boards you are allowed to pin on.

      As you can see each and every social media platform has its own quirks and specificities that can make a world of difference to you. Still, be sure to analyse stats related to you and your goals, not raw numbers. Keep your goals in mind at all times and make sure that you are marketing to people not chasing numbers. In the long run, this always pays off.

      Featured photo credit: Photo by: Ed Gregory via stokpic.com

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      Last Updated on May 22, 2019

      50 Great People To Follow On LinkedIn, No Matter Your Industry

      50 Great People To Follow On LinkedIn, No Matter Your Industry

      LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

      Job Search Experts

      You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

      1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

      2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

      3. Dr. Marla Gottschalk will help you make an impact in a new job.

      4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

      5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

      Management Experts

      They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

      6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

      7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

      8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

      9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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      Productivity Experts

      By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

      10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

      11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

      12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

      13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

      Marketing Experts

      14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

      15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

      16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

      17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

      18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

      19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

      20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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      21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

      22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

      23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

      24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

      25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

      26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

      Personal Branding Experts

      Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

      Here are some personal branding experts from LinkedIn to improve your own brand.

      27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

      28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

      Other Notable Experts to Follow

      29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

      30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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      31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

      32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

      33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

      34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

      35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

      36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

      37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

      38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

      39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

      40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

      41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

      42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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      43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

      44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

      45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

      46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

      47. Rita J. King connects science, technology and business.

      48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

      49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

      50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

      These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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      Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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