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8 Revealing Findings on Social Media That E-Generation Can’t Miss

8 Revealing Findings on Social Media That E-Generation Can’t Miss

I consider our generation to be lucky to have this much power to communicate on a global level. Good things are easy to get used to and a lot of people quickly accept them as a given. The fact that we didn’t have Twitter until 2006 may come as a surprise to many. Only 7 years later, they handled 1.6 billion queries as a daily average. Social media as a whole has a lot of impact on a global level and are becoming a requirement for the business environments.

On an individual level there are tons of benefits that Social Media that can bring to an experienced user if you know how to approach them. We are here to discuss some very interesting facts about social media. We are going to focus information about the major social networks as well as some overall stats to put things a bit more into perspective. We are also going to give you a few practical tips which you can use to better communicate on your private or business social media profiles.

1. Which social networks will be relevant in the future?

We all still remember the speed at which MySpace lost to Facebook and the great migration that happened then. When thinking about investing into a particular social media account, whether that be investing time or money, you need to know that your account is going to have a future. The top three most stable social networks at the moment are Facebook, Twitter, YouTube, Pinterest but LinkedIn is worth mentioning as well due to the rate at which it is growing and the fact that it can now be used as a pretty decent blogging platform.

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2. The visual side of Twitter

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    Twitter can really seem confusing for most new users, no matter the age. It is very easy to turn your stream into a jumbled up informational chaos, you will have absolutely no use for but after a while most people catch on and start getting at least some activity from this social network. Still, at low levels of social authority it might be difficult to engage people. Here is a pro tip if you are just starting out. A tweet with an image attached will gather 5 to 9 times more retweets and 40% more favs.

    3. Twitter requires a quick response

    Let’s stick to Twitter a bit more. It is important to note that if you want to gather a loyal following on Twitter, you need to be there. Regardless of the fact that you are a proud owner of a 100k followers Twitter profile, numbers of this sort are just for show. You need to nourish your follower base in order to keep them interested. The thing you need to be aware of is that the majority of Twitter users expect a response within the hour. As many as 53% of users expect a response that is that quick.

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    4. Important demographic facts you should know

    While a recent study showed that the Facebook audience of most powerful publications like BuzzFeed, Guardian, Huffington Post and the likes, is predominantly male, college educated and has a techy background. The fastest growing age group on Twitter is between the age of 55 and 64 with basic to average understanding of the online environment. You should also understand the different motivations behind the use of different social networks. Facebook is used for interaction with friends and socialization while Twitter is mostly used for news. This is why it is not surprising that people in their 50s and 60s are gravitating towards Twitter.

    5. Social media and blogging

    Ok, content marketing is officially everywhere. I don’t care if you are a company, a small pack of hungry freelancers or a group of designers, you need a blog. It is just a great way to engage customers, audience and establish a name for yourself and offers a lot in terms of SEO. Still, we are here to talk how it relates to social media. Traditional social media profiles for companies are dull due to the lack of any content. This is where blogging steps in, to bridge the gap and provide companies with the material they can use to engage their followers. Blog posts are not by any means purely textual. They should include images and videos, carefully placed to enrich it and make it more engaging. If you truly want your Facebook audience and Twitter followers to interact with your brand, rely on quality content.

    6. Instagram and high level of engagement

    While most people see Instagram as a casual, social network for sharing photos and disregard it when it comes to business purposes. Still, the numbers show great potential when it comes to business opportunities on Instagram. Namely, this network has a better engagement rate than Facebook and Twitter combined. The average engagement rate on Instagram is 2.81% in compression with Facebook’s 0.25% and Twitter’s 0.21% engagement rate and you should definitely invest time into an Instagram account.

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    7. Pinterest is a female domain

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      If your goal is to reach a predominantly female audience you can sidestep Pinterest. Why? Well, 80% of the 70.000.000 users on Pinterest are female and there is no better social network to reach them on. According to some research there is a day for different topics on Pinterest:

      • Monday: Fitness
      • Tuesday: Technology
      • Wednesday: Quotes
      • Thursday: Fashion
      • Friday: Humour
      • Saturday: Travel
      • Sunday: Food/Crafts

      Still, this doesn’t mean you need avoid any other topic except Fitness on a Monday. The user base has more interest in this topics on particular days but regardless of this they will still react to engaging content.

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      8. Pinterest also work great for eCommerce

      There are no limits to what you can do in the Pinterest when it comes to selling products. Still, you need to make sure that you photography is top-notch and that it is relevant to the boards you are pinning them on. Don’t be pushy, or spammy and you should be able to get pretty good numbers with a decent product. Respect the context and contribute to value of the boards you are allowed to pin on.

      As you can see each and every social media platform has its own quirks and specificities that can make a world of difference to you. Still, be sure to analyse stats related to you and your goals, not raw numbers. Keep your goals in mind at all times and make sure that you are marketing to people not chasing numbers. In the long run, this always pays off.

      Featured photo credit: Photo by: Ed Gregory via stokpic.com

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      Last Updated on September 6, 2018

      How to Work Smarter Not Harder with These 12 Tips

      How to Work Smarter Not Harder with These 12 Tips

      I imagine that, like me, you say that you never have enough time and that you just cannot cope with 60 dozen things all at once.

      How on earth do you get out of that spiral? Many people never sit down and look at how to work smarter, rather than harder and even longer hours.

      So how to work smarter not harder? Here are 12 tips you should be following:

      1. Improve your time management skills

      Easier said than done? Well, no actually, because there are a few simple rules that can really help you to manage time better.

      For example, when setting up a top priority task, you need to switch off the phone and ignore your email first. Then you need to abandon any ideas of multitasking as that will slow you down and ruin your focus.

      Finally, set a reasonable deadline and do everything in your power to meet it.

      “When you’re born, you’re born with 30,000 days. That’s it. The best strategic planning I can give to you is to think about that.” — Sir Ray Avery

      2. Speed up your typing and use shortcuts

      These days we’re all keyboard slaves. So why not speed up your typing and try to get rid of the two finger syndrome. In fact, when you save 21 days per year just by typing fast!

      This is exactly what I am doing now, so I cannot honestly say I am practicing what I preach!

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      But help is at hand. Try some of these apps and games to help you type fast:

      8 Most Effective Games and Apps to Learn to Type Fast

      Using shortcuts on the keyboard is another time saver and can speed up your work.

      For example, press F2 to rename a selected file, while CTRL + I will put selected text in italics.

      There are so many of these. If you make the effort to learn them, they really can be helpful.

      3. Learn how to use MACROS

      It is well worth downloading this program because when you have to do a long series of boring repetitive tasks (especially with programs like Excel), a MACRO will do it with one click.

      Now that is really a great way of working smarter, not harder.

      4. Use the phone more often

      Instead of writing emails, it is often much better to pick up the phone and talk to the person responsible. It saves time.

      If that colleague works in the same office, it is even better to go and talk to him or her. It gives you a break, you get some exercise and you actually make human contact which is becoming quite rare in this electronic world.

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      5. Keep a tab on your tabs

      If you are like me, you might well find that you have a ton of tabs open at the top of your browser.

      In order to find the one you want, you have to search for them as they are off screen. Having all these tabs open slows down your browser too.

      One solution is to use OneTab which can keep a neat list on the screen of all these tabs when you want to quickly get to one of them or you want to remind yourself which ones you have open.

      6. Use a “to don’t” list

      We all know about to do lists and I find that they are generally great. They give me a great sense of achievement as I cross off the tasks done.

      But often we find that we are doing nonessential tasks or ones that can easily be postponed. That is why many people recommend the to don’t list.[1]

      Some people prefer to savagely prune the to do list while others prefer to have two separate lists, to do and to don’t. You just have to work out what works best for you when you are trying to save precious time to become more productive.

      7. Expect failure and fight paranoia

      When failure rears its ugly head, some people get a bit paranoid and fear that this may become a trend.

      Projects will go wrong and failure should be expected rather than feared. Learning lessons from failure and analyzing what went wrong is the best way forward.

      “Do not be embarrassed by your failures, learn from them and start again.” — Richard Branson

      8. Be concise

      Rambling on at meetings, in emails and even when introducing yourself to new clients can waste a lot of people’s time.

      One way is to practice and sharpen your “elevator speech,”[2] which tells people in 30 seconds or less why they need your skills and how they can benefit from doing business with you.

      Just think of the many situations where this could be useful:

      • Making new contacts
      • Talking about yourself at a job interview
      • Meeting people at conferences or parties
      • Phone calls to new clients

      9. Ask the right questions

      “You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.” — Naguib Mahfouz

      How do you get feedback? The secret is to ask the right questions at the right time.

      When you do this, you are gathering the information you need to help in decision making. This will save you time and you will be able to cut meetings to a minimum.

      Forbes magazine reports on research that they carried out on asking the right questions.[3] When that happens, the positive effects are increased by 400%. There are also other benefits in staff motivation and a positive impact on the company’s bottom line.

      “If I had an hour to solve a problem and my life depended on it, I would use the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes.” — Albert Einstein

      10. Learn as much as you can

      You should always be on a steep learning curve. Look at your skills profile and determine where you need to fill a gap. Talk to important connections and network in your niche.

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      Keep up to date on trends and developments. It is a fact-changing world. When an opportunity arises, you will be the best equipped to seize it because you have never stopped learning. Just another way of working smarter.

      “Live as if you were to die tomorrow. Learn as if you were to live forever.” — Mahatma Gandhi

      11. Look after your greatest resource

      No, your greatest resource is not time. It is YOU.

      If you do not get enough sleep, exercise and relaxation, you find that you become less and less productive. You begin to work longer and longer hours, which is the exact opposite of what you want.

      What you should be doing is making sure you are in the best shape. It is useful to remember that you need a break of 15 minutes after every one and a half hours of work.[4]

      Taking breaks and getting fresh air and exercise is one of the best ways of working smarter, not harder.

      12. Don’t fall into the trap of working smarter and harder

      As a society, we are obsessed with doing everything smarter so we are more efficient and we save time all around.[5]

      Great! The most important thing to remember is to accept when we are ready to switch off that computer and not fill up the time with even more work.

      Featured photo credit: Unsplash via unsplash.com

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      Reference

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