Advertising
Advertising

8 Revealing Findings on Social Media That E-Generation Can’t Miss

8 Revealing Findings on Social Media That E-Generation Can’t Miss

I consider our generation to be lucky to have this much power to communicate on a global level. Good things are easy to get used to and a lot of people quickly accept them as a given. The fact that we didn’t have Twitter until 2006 may come as a surprise to many. Only 7 years later, they handled 1.6 billion queries as a daily average. Social media as a whole has a lot of impact on a global level and are becoming a requirement for the business environments.

On an individual level there are tons of benefits that Social Media that can bring to an experienced user if you know how to approach them. We are here to discuss some very interesting facts about social media. We are going to focus information about the major social networks as well as some overall stats to put things a bit more into perspective. We are also going to give you a few practical tips which you can use to better communicate on your private or business social media profiles.

1. Which social networks will be relevant in the future?

We all still remember the speed at which MySpace lost to Facebook and the great migration that happened then. When thinking about investing into a particular social media account, whether that be investing time or money, you need to know that your account is going to have a future. The top three most stable social networks at the moment are Facebook, Twitter, YouTube, Pinterest but LinkedIn is worth mentioning as well due to the rate at which it is growing and the fact that it can now be used as a pretty decent blogging platform.

Advertising

2. The visual side of Twitter

2

    Twitter can really seem confusing for most new users, no matter the age. It is very easy to turn your stream into a jumbled up informational chaos, you will have absolutely no use for but after a while most people catch on and start getting at least some activity from this social network. Still, at low levels of social authority it might be difficult to engage people. Here is a pro tip if you are just starting out. A tweet with an image attached will gather 5 to 9 times more retweets and 40% more favs.

    3. Twitter requires a quick response

    Let’s stick to Twitter a bit more. It is important to note that if you want to gather a loyal following on Twitter, you need to be there. Regardless of the fact that you are a proud owner of a 100k followers Twitter profile, numbers of this sort are just for show. You need to nourish your follower base in order to keep them interested. The thing you need to be aware of is that the majority of Twitter users expect a response within the hour. As many as 53% of users expect a response that is that quick.

    Advertising

    4. Important demographic facts you should know

    While a recent study showed that the Facebook audience of most powerful publications like BuzzFeed, Guardian, Huffington Post and the likes, is predominantly male, college educated and has a techy background. The fastest growing age group on Twitter is between the age of 55 and 64 with basic to average understanding of the online environment. You should also understand the different motivations behind the use of different social networks. Facebook is used for interaction with friends and socialization while Twitter is mostly used for news. This is why it is not surprising that people in their 50s and 60s are gravitating towards Twitter.

    5. Social media and blogging

    Ok, content marketing is officially everywhere. I don’t care if you are a company, a small pack of hungry freelancers or a group of designers, you need a blog. It is just a great way to engage customers, audience and establish a name for yourself and offers a lot in terms of SEO. Still, we are here to talk how it relates to social media. Traditional social media profiles for companies are dull due to the lack of any content. This is where blogging steps in, to bridge the gap and provide companies with the material they can use to engage their followers. Blog posts are not by any means purely textual. They should include images and videos, carefully placed to enrich it and make it more engaging. If you truly want your Facebook audience and Twitter followers to interact with your brand, rely on quality content.

    6. Instagram and high level of engagement

    While most people see Instagram as a casual, social network for sharing photos and disregard it when it comes to business purposes. Still, the numbers show great potential when it comes to business opportunities on Instagram. Namely, this network has a better engagement rate than Facebook and Twitter combined. The average engagement rate on Instagram is 2.81% in compression with Facebook’s 0.25% and Twitter’s 0.21% engagement rate and you should definitely invest time into an Instagram account.

    Advertising

    7. Pinterest is a female domain

    3

      If your goal is to reach a predominantly female audience you can sidestep Pinterest. Why? Well, 80% of the 70.000.000 users on Pinterest are female and there is no better social network to reach them on. According to some research there is a day for different topics on Pinterest:

      • Monday: Fitness
      • Tuesday: Technology
      • Wednesday: Quotes
      • Thursday: Fashion
      • Friday: Humour
      • Saturday: Travel
      • Sunday: Food/Crafts

      Still, this doesn’t mean you need avoid any other topic except Fitness on a Monday. The user base has more interest in this topics on particular days but regardless of this they will still react to engaging content.

      Advertising

      8. Pinterest also work great for eCommerce

      There are no limits to what you can do in the Pinterest when it comes to selling products. Still, you need to make sure that you photography is top-notch and that it is relevant to the boards you are pinning them on. Don’t be pushy, or spammy and you should be able to get pretty good numbers with a decent product. Respect the context and contribute to value of the boards you are allowed to pin on.

      As you can see each and every social media platform has its own quirks and specificities that can make a world of difference to you. Still, be sure to analyse stats related to you and your goals, not raw numbers. Keep your goals in mind at all times and make sure that you are marketing to people not chasing numbers. In the long run, this always pays off.

      Featured photo credit: Photo by: Ed Gregory via stokpic.com

      More by this author

      Being Asked a Tricky Interview Question? Give These Skillful Responses to Earn Extra Time 6 Useful Gadgets Every Proud Workaholic Should Own How Not to Get Ripped Off When Buying Your First Car How to Show Affection without Looking Needy or Being Clingy When Things Get Serious: How to Go from “Single” to “In a Relationship”

      Trending in Work

      1 How to Use Visual Learning to Work More Effectively 2 The Lifehack Show Episode 10: Dealing With Burnt Out Bosses 3 10 Huge Differences Between a Boss And a Leader 4 10 Best Career Books To Help You Do Work You Love 5 7 Strategies to Keep Employee Motivation High

      Read Next

      Advertising
      Advertising
      Advertising

      Last Updated on November 5, 2019

      How to Use Visual Learning to Work More Effectively

      How to Use Visual Learning to Work More Effectively

      Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

      But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

      The Importance of Knowing Your Learning Style

      Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

      But it all starts when you’re able to first identify the best way you learn.

      As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

      Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

      There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

      The four most popular types of learning styles are:

      Advertising

      • Visual learning style (what this article talks about).
      • Aural or auditory learning style (learning by listening to information presented).
      • Verbal or linguistic learning style (learning that involves speech and writing).
      • Tactile learning style (learning by touching and doing)

      But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

      How to Know If You’re a Visual Learner?

      When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

      I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

      Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

      However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

      Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

      While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

      Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

      Advertising

      By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

      How to Use Visual Learning for Success

      Here’re 4 ways to use visual learning to boost your career or business:

      1. Bring back the to-do list. Then add shapes and colors to boost productivity.

      We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

      While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

      I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

      2. Add graphs, charts and symbols to your reports.

      Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

      Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

      As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

      Advertising

      And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

      3. Effectively brainstorm with mind-mapping.

      Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

      With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

      Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

      It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

      Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

      Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

      4. Add video streaming to meetings.

      What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

      Advertising

      When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

      For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

      Is Visual Learning Better Than Other Learning Styles?

      No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

      You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

      The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

      More About Learning Styles

      Featured photo credit: Unsplash via unsplash.com

      Reference

      Read Next