Advertising
Advertising

8 Revealing Findings on Social Media That E-Generation Can’t Miss

8 Revealing Findings on Social Media That E-Generation Can’t Miss

I consider our generation to be lucky to have this much power to communicate on a global level. Good things are easy to get used to and a lot of people quickly accept them as a given. The fact that we didn’t have Twitter until 2006 may come as a surprise to many. Only 7 years later, they handled 1.6 billion queries as a daily average. Social media as a whole has a lot of impact on a global level and are becoming a requirement for the business environments.

On an individual level there are tons of benefits that Social Media that can bring to an experienced user if you know how to approach them. We are here to discuss some very interesting facts about social media. We are going to focus information about the major social networks as well as some overall stats to put things a bit more into perspective. We are also going to give you a few practical tips which you can use to better communicate on your private or business social media profiles.

1. Which social networks will be relevant in the future?

We all still remember the speed at which MySpace lost to Facebook and the great migration that happened then. When thinking about investing into a particular social media account, whether that be investing time or money, you need to know that your account is going to have a future. The top three most stable social networks at the moment are Facebook, Twitter, YouTube, Pinterest but LinkedIn is worth mentioning as well due to the rate at which it is growing and the fact that it can now be used as a pretty decent blogging platform.

Advertising

2. The visual side of Twitter

2

    Twitter can really seem confusing for most new users, no matter the age. It is very easy to turn your stream into a jumbled up informational chaos, you will have absolutely no use for but after a while most people catch on and start getting at least some activity from this social network. Still, at low levels of social authority it might be difficult to engage people. Here is a pro tip if you are just starting out. A tweet with an image attached will gather 5 to 9 times more retweets and 40% more favs.

    3. Twitter requires a quick response

    Let’s stick to Twitter a bit more. It is important to note that if you want to gather a loyal following on Twitter, you need to be there. Regardless of the fact that you are a proud owner of a 100k followers Twitter profile, numbers of this sort are just for show. You need to nourish your follower base in order to keep them interested. The thing you need to be aware of is that the majority of Twitter users expect a response within the hour. As many as 53% of users expect a response that is that quick.

    Advertising

    4. Important demographic facts you should know

    While a recent study showed that the Facebook audience of most powerful publications like BuzzFeed, Guardian, Huffington Post and the likes, is predominantly male, college educated and has a techy background. The fastest growing age group on Twitter is between the age of 55 and 64 with basic to average understanding of the online environment. You should also understand the different motivations behind the use of different social networks. Facebook is used for interaction with friends and socialization while Twitter is mostly used for news. This is why it is not surprising that people in their 50s and 60s are gravitating towards Twitter.

    5. Social media and blogging

    Ok, content marketing is officially everywhere. I don’t care if you are a company, a small pack of hungry freelancers or a group of designers, you need a blog. It is just a great way to engage customers, audience and establish a name for yourself and offers a lot in terms of SEO. Still, we are here to talk how it relates to social media. Traditional social media profiles for companies are dull due to the lack of any content. This is where blogging steps in, to bridge the gap and provide companies with the material they can use to engage their followers. Blog posts are not by any means purely textual. They should include images and videos, carefully placed to enrich it and make it more engaging. If you truly want your Facebook audience and Twitter followers to interact with your brand, rely on quality content.

    6. Instagram and high level of engagement

    While most people see Instagram as a casual, social network for sharing photos and disregard it when it comes to business purposes. Still, the numbers show great potential when it comes to business opportunities on Instagram. Namely, this network has a better engagement rate than Facebook and Twitter combined. The average engagement rate on Instagram is 2.81% in compression with Facebook’s 0.25% and Twitter’s 0.21% engagement rate and you should definitely invest time into an Instagram account.

    Advertising

    7. Pinterest is a female domain

    3

      If your goal is to reach a predominantly female audience you can sidestep Pinterest. Why? Well, 80% of the 70.000.000 users on Pinterest are female and there is no better social network to reach them on. According to some research there is a day for different topics on Pinterest:

      • Monday: Fitness
      • Tuesday: Technology
      • Wednesday: Quotes
      • Thursday: Fashion
      • Friday: Humour
      • Saturday: Travel
      • Sunday: Food/Crafts

      Still, this doesn’t mean you need avoid any other topic except Fitness on a Monday. The user base has more interest in this topics on particular days but regardless of this they will still react to engaging content.

      Advertising

      8. Pinterest also work great for eCommerce

      There are no limits to what you can do in the Pinterest when it comes to selling products. Still, you need to make sure that you photography is top-notch and that it is relevant to the boards you are pinning them on. Don’t be pushy, or spammy and you should be able to get pretty good numbers with a decent product. Respect the context and contribute to value of the boards you are allowed to pin on.

      As you can see each and every social media platform has its own quirks and specificities that can make a world of difference to you. Still, be sure to analyse stats related to you and your goals, not raw numbers. Keep your goals in mind at all times and make sure that you are marketing to people not chasing numbers. In the long run, this always pays off.

      Featured photo credit: Photo by: Ed Gregory via stokpic.com

      More by this author

      Being Asked a Tricky Interview Question? Give These Skillful Responses to Earn Extra Time 6 Useful Gadgets Every Proud Workaholic Should Own How Not to Get Ripped Off When Buying Your First Car How to Show Affection without Looking Needy or Being Clingy When Things Get Serious: How to Go from “Single” to “In a Relationship”

      Trending in Work

      1 How to Find a Career That Is Right For You 2 10 Things You Should Do If You’re Unemployed 3 How to Start a Small Business From the Ground Up That Thrives 4 How to Set Ambitious Career Goals (With Examples) 5 How to Become an Entrepreneur (Advice from a Serial Entrepreneur)

      Read Next

      Advertising
      Advertising
      Advertising

      Last Updated on August 14, 2020

      How to Find a Career That Is Right For You

      How to Find a Career That Is Right For You

      There are thousands of careers to choose from. No wonder finding the one that’s right for you can feel like a guessing game.

      Choosing or changing careers can be scary. Even if it’s right for you now, you might wonder, who says it’ll still be a fit in the future?

      The truth is, you have to start somewhere. Whether you’re looking for a first job out of college or need a new career, follow this process to find the right one for you:

      1. List Out Careers You Could Pursue

      It sounds simple, but it’s good advice: Start with what you like. Even before you begin looking for the right career, you probably have an idea of what you’re interested in.

      Next, make a second list, this one including your strengths. If you aren’t sure whether you’re actually good at something, ask someone close to you who’ll give you a truthful answer.

      Once your lists are made, cross-reference them: What do you like to do and do well?

      In a third list, rank these. If you’re skilled at something you don’t particularly like, for instance, that should fall lower on the list.

      Advertising

      2. Take a Career Assessment

      Standardized tests shouldn’t make decisions for you, but they can get you pointed in the right direction. Career assessment tests gauge your abilities and interests and make recommendations for career paths based on the answers you give.[1]

      Before reviewing your results, take a break. Getting some perspective can help you see whether your answers were guided by your mood. Look at the percentage match and ask yourself whether you could see yourself doing the work of the career or role every day.

      For example, if your responses emphasized helping others, the test might point you to a medical career. However, if you don’t want to work in a hospital or clinical environment, you might cut that option or place it lower on your list.

      3. Sweat the Details

      Every career has gratifying and frustrating things about it. Before you choose one, you need to be clear on those. Reading reviews and job descriptions you find related to each career, make a list of its pros and cons.

      There are a lot of factors to think through. Key questions to ask yourself include:

      • What are the hours required by this type of work? Can they be flexible?
      • What skills are required? Do I possess them, or would I be willing to learn them?
      • What are the education requirements? Can I afford to go back to school?
      • How much do jobs in the field pay? Is the payscale top-heavy or evenly distributed?
      • What does job growth in this sector look like? Are they traditional or contracted roles?
      • Are opportunities in the field available in my area? If not, would I be willing to move?
      • Would I be working solo or on a team?

      In answering these questions, you’ll find yourself crossing a lot of careers off your list. Remember, that’s a good thing: You’d rather find out a career isn’t right for you now than after you’ve put yourself on that path.

      4. Find the Sweet Spot

      The crux of the career question is this: What’s the “sweet spot” between your interests and strengths and the market’s needs? The greater the overlap, the better.

      Advertising

      Be warned that you’ll have to compromise. Perhaps you enjoy working with animals, but there’s no demand for that line of work in your area. You might be good at math, but you wouldn’t want to crunch numbers in a cubicle for a living. Finding balance is crucial.

      5. Start Networking

      What’s the best way to get the real story about the careers you’re interested in? Talking to professionals in the field.

      Where should you find these people?

      • Reach out to local businesses.
      • Scour your social media networks, particularly LinkedIn.
      • Ask a past employer for recommendations.
      • Sign up for industry events and conferences.

      Schedule a short interview with each of your new connections. Ask them to weigh in on the comments you see online. Every role and company is a bit different, so don’t be surprised if their responses don’t align.

      Regardless of who you find or what they say, write it down. If one interviewee’s responses differ wildly from online responses, chat with someone else in the field. Do your best to find out what’s the rule and what’s the exception.

      6. Shadow and Volunteer

      As valuable as networking can be, you need a firsthand glimpse of the work. If you hit it off with one of your interviewees, ask to do some job shadowing. Sitting beside someone as they work can help you understand not just the pay and the responsibilities but also the culture and work environment associated with each career.

      Job shadowing is a good way to get your feet wet before taking a career plunge. If you felt uninterested or unhappy during your shadowing experience, it’s a good sign that you should ponder a different career path. If your shadowing experience made you want to come back for more, you may have found your calling.

      Advertising

      Volunteer work is an alternative to job shadowing that can get you the experience you need as you analyze your career options. As a volunteer, you can be more flexible with your time and get opportunities you wouldn’t find elsewhere.

      7. Sign Up for Classes

      Many careers have an academic component that you can’t ignore. If you decide you want to be a lawyer, for instance, you might want to know you can survive law school first.

      Sign up for an introductory class or two related to each career you’re interested in. The earlier you do this, the better. If you’re still in college, the class will count as an elective and may be covered by your scholarship, but if not, look for a community college option to keep costs low.

      Taking a single class is not the same as earning a degree in the field. With that said, it’s a good way to test the waters before you invest thousands of dollars.

      If the content interests you and you look forward to class each week, that’s a good sign. If you start dreading the class or choose to drop it, focus your attention elsewhere.

      8. Enter the Gig Economy

      Contracted work is a great “try it before you buy it” career tactic. Skipping to an entry-level role requires more commitment than you might want to give while you’re still investigating your options. The gig economy offers the best of both worlds: paid work as well as flexibility.[2]

      Gig workers take work from companies or individuals that do not directly employ them. Plumbers and artists are good examples. Rather than receiving a regular paycheck, they sell their services by the task or deliverable.

      Advertising

      In the gig economy, you aren’t bound by long-term agreements. If you don’t like the experience, you can simply move on.

      You never know if you’ll enjoy something until you try it. And because contractors work with professionals in the field, gig workers naturally get networking and shadowing opportunities.

      9. Market Yourself

      As you zero in on your dream career, there’s one final test you can use to find out whether you’ll be successful: marketing yourself as a candidate for hire. Whether you get bites is a key indicator of how you’ll fare in the field.

      Beware that, as someone without much experience in the field, you’re going to get a lot of rejections. Don’t be discouraged. If you get two interviews out of 50 applications, think of it as two opportunities you didn’t have before to find your ideal career.

      Just as important as outreach is a good inbound strategy. Set up a website, and post your portfolio on it. Describe your dream job on your social media.

      Recruiters are constantly on the lookout for candidates that fit their company. The more exposure you get, the more people will be interested in what you have to offer. Put yourself out there, and you just might find the perfect fit.

      Don’t Give Up!

      Nobody ever said it was easy to find a career that’s right for you. Finding one is tough enough, and even then, you may find yourself looking for a new field ten years into your career.

      Whatever you want from your professional life, you have to be willing to put in the time. Don’t hesitate, and don’t give up. Start your search today.

      More Tips on How to Find a Career

      Featured photo credit: Saulo Mohana via unsplash.com

      Reference

      Read Next