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Dress Code Or Stress Code: Why People Should Drop Dress Code At Work?

Dress Code Or Stress Code: Why People Should Drop Dress Code At Work?

For some people what to wear to work is the last thing on their mind when they are going about their day. But for others, finding the right balance between the practical and the professional can be a source of constant concern and discomfort.

But how do dress codes, relaxed or otherwise, impact on workplace productivity and team morale? Following the recent heatwave, the general secretary of the Trades Union Congress, Frances O’Grady, spoke out against restrictive dress codes. She argued that people “not dealing with the public should be able to discard their tights, ties and suits” and said employers “should do all they can to take the temperature down” in the workplace.

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And according to a survey from Ipsos Global, 45% of the workforce believes that casual dress actively contributes to productivity. So, beyond the heatwave, can a less formal approach to workplace attire help to build a happier and more effective workforce?

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    What the industry says

    Flying in the face of the besuited business archetype, some of the most famous global business leaders have long championed a policy of casual dress. Mark Zuckerberg famously created one of the planet’s biggest brands whilst wearing a hoodie and flip flops, and the late Steve Jobs created his own iconic yet casual personal style to match the clean-lined, modernist brand of Apple – despite initially being in favour of an Apple uniform.

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    Richard Branson, head honcho of the Virgin group, has been a vocal – and visual – opponent of formality for his entire career. As well as his vendetta against the humble tie, Branson believes employees should be allowed to wear whatever “clothing they think will help them to work most productively and enjoy their day”. He does admit that there are exceptions, for cabin crew who need to be identifiable for example, but maintains that comfort should come first.

    Be specific, or not at all

    One of the most confusing dress codes comes from one of the UK’s most archaic institutions, the Houses of Parliament.  They retain an incredibly vague yet suitably over-complex collection of traditions and foibles instead of a fixed or formalised dress code. This has led to many points of order and confusions over the years, including criticism of male members for removing jackets or ties and of women wearing boots or – earth-shatteringly – denim.

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    Communicating the exact nature of a prescriptive dress code can be a difficult thing to do, particularly in a large organisation with many levels of staff, public facing and otherwise. However, simplifying this approach, and trusting staff to dress appropriately for their responsibilities, demonstrates a confidence in the individual and puts value in the collective environment.

    In fact giving staff the option, or at least relaxing your dress code demands, shows respect and can even be a win-win PR spin, both internally and externally. After the share price of fashion house Abercrombie and Fitch tumbled by 39% in 12 months, one of the first things the new executive team did was to change the often criticised, overly sexualised dress code of the staff in their US stores – as well as doing away with their ‘discriminatory’ invitation-only hiring policy. A simple change to make, perhaps – but it demonstrated how dress codes can be fundamental to the experience of both the staff and the shopper, and how it can be tied closely to notions of brand identity.

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    But do such changes have an impact on sales? It’s too early to say for A&F – but one writer put it simply – “By keeping its shirts on, A&F’s new developments have me a lot more eager to actually, well, put their shirts on.”

    Keep it casual

    The popularity of business casual demonstrates how freedom and flexibility is valued by employees above anything else. In fact a recent survey by employment experts totaljobs found that an average of 44% of the workforce are happy to wear business casual now and in the future, rising to over 49% for women.

    It’s worth making the point that an unrestricted casual dress code is attractive to the majority of employees, and limiting what someone can wear at work can dissuade people from engaging with their work environment. Making your company attractive to the best talent around means offering them freedom of choice in their working lives, which is a compelling argument for doing away with restrictive dress codes.

    Featured photo credit: Robert Couse-Baker via flickr.com

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    Last Updated on May 22, 2019

    50 Great People To Follow On LinkedIn, No Matter Your Industry

    50 Great People To Follow On LinkedIn, No Matter Your Industry

    LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

    Job Search Experts

    You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

    1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

    2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

    3. Dr. Marla Gottschalk will help you make an impact in a new job.

    4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

    5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

    Management Experts

    They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

    6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

    7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

    8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

    9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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    Productivity Experts

    By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

    10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

    11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

    12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

    13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

    Marketing Experts

    14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

    15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

    16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

    17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

    18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

    19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

    20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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    21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

    22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

    23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

    24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

    25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

    26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

    Personal Branding Experts

    Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

    Here are some personal branding experts from LinkedIn to improve your own brand.

    27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

    28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

    Other Notable Experts to Follow

    29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

    30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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    31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

    32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

    33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

    34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

    35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

    36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

    37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

    38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

    39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

    40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

    41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

    42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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    43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

    44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

    45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

    46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

    47. Rita J. King connects science, technology and business.

    48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

    49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

    50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

    These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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    Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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