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7 Psychological Tricks That Make You A More Persuasive Person

7 Psychological Tricks That Make You A More Persuasive Person

Maybe you need to persuade a friend to go on a holiday with you, a colleague to see your point of view or get your boss to give you that promotion. You may have to close a sales deal, counsel somebody to avoid self-harming behavior or persuade someone to do you a favor. Whatever the situation, you will need to be more persuasive.

Magicians and advertisers are using hidden persuasion techniques and manipulative tricks which are rarely obvious. The only problem is that they are not so willing to reveal these so we will have to resort to more mundane hacks which are nevertheless more than effective.

Choosing your words carefully will be an enormous advantage. But body language and other tactics will help you to deliver your message or present your case much more effectively. Here are 7 tricks you should keep in mind when you want to be more persuasive.

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1. You use emotional intelligence (EQ)

Not many people realize that emotion al intelligence is the innate ability we may possess to recognize, understand and manage emotions. This is a powerful tool in persuading people to convince them that certain actions are no brainers. Martin Luther King Jr. and his speechwriter Clarence Jones knew this very well. It was a clever combination of indignation, reason, anger and hope. Just reflect on the emotions he aroused when he said that a land “sweltering with the heat of oppression” could be “transformed into an oasis of freedom and justice.”

In normal situations, you will demonstrate your EQ by showing social awareness by being conscious of the emotions and feelings of the people you are dealing with. This helps you to empathize and you show that you see where they are coming from. It helps you build a rapport and a stronger bond which are essential elements in the process of persuasion.

2. You use body language effectively

Albert Mehrabian is current professor emeritus of psychology at the University of California and he has done extensive research on non verbal communication. His work shows that when words fail to convince or persuade, body language wins the day and will be the more effective way of communication. That is why it is so important to pay attention to the way we stand, sit, talk, use eye contact and how we wave our arms about!

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Imagine trying to persuade someone to vote for an issue in a referendum. You may spout a slogan with arms folded, no eye contact or mumble something unclearly. It is obvious that the person will notice your body language much more and will neither be impressed nor persuaded.

3. You prefer face to face contact

You might be tempted to use an email to make a difficult request or a phone call. But when it comes to being more persuasive, nothing beats face to face contact. Next time, take a walk down the corridor and talk to the person rather than using the phone. It is also good exercise! In politics, there are lots of studies that show that face to face contact is the most effective method of all in persuading people to vote for a candidate or cause.

4. You know the power of touch

There are lots of studies on how the power of touch can influence and persuade people whether in personal relationships or in business. We know that waiters will be tipped more if they learn the art of unobtrusive touching. There are research studies on shoppers who were touched who spent more time in the store and bought more! Time and time again, studies show that the power of touch tends to put people in a better mood and has a powerful healing effect. Touching makes people more open to requests and persuasion. While this is powerful, you need to be aware that certain cultural and religious customs might regard it as an intrusion. It is also very interesting to reflect on the fact that the healing power of touch has almost always been avoided by psychotherapists.

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5. You know the power of active listening

Persuasive people are not great talkers, they are great listeners. It works almost every time. Why? Well if you want to persuade, you must first find out how likely they are to accept your idea or request. Then, you have to find out whether there are any obstacles, objections or doubts. The most important thing of all is to be ready when you spot the openings for agreement which is when you will go for the kill and capitalize on it. Above all, you are in a stronger position when you know the other side of the argument. It pays to listen!

6. You know how fast to speak

In a fascinating study done by the University of Michigan, researchers found that the rate of speech when persuading was an important, and often, overlooked factor. Speech rates, pitch and fluency were all measured in telephone interviewers where they were trying to persuade people to take part in a survey. The optimal speed of speech was about 3.5 words per second which is moderately fast. Also, the interviewers who built in 4 or 5 pauses every minute were more successful. Speaking too quickly was perceived as being suspicious (the classic fast talker!). Speaking too slowly gives the impression of being too pedantic or less intelligent. Also, researchers found that being too lively and enthusiastic was off putting in many cases.

7. You are aware of the value of flexibility

If you are trying to persuade somebody to do something, think like you or buy from you, you are aware of the enormous benefits flexibility can bring. We can learn from young children here who have a variety of behaviors which usually help them get what they want. They can go though the usual list of crying, sulking, bargaining, pleading and even charming you before you give in and give them what they so desperately want. Parents always say “No” which is often ineffective. The lesson we can learn from this is that we need a more flexible approach as regards behaviors when we are involved in the persuasion process. Being open minded and never dogmatic will also help enormously.

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As we have seen, the art of persuasion is a fascinating area. Let us know in the comments if you have perfected the art with some examples, if you are willing to share them!

Featured photo credit: April Lewis and Carol French lead a discussion about emotional intelligence/Oregon Department of Transportation via flickr.com

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Robert Locke

Author of Ziger the Tiger Stories, a health enthusiast specializing in relationships, life improvement and mental health.

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Last Updated on February 11, 2021

Easily Misunderstood by Others? 6 Barriers You Should Overcome to Make Communication Less Frustrating

Easily Misunderstood by Others? 6 Barriers You Should Overcome to Make Communication Less Frustrating

How often have you said something simple, only to have the person who you said this to misunderstand it or twist the meaning completely around? Nodding your head in affirmative? Then this means that you are being unclear in your communication.

Communication should be simple, right? It’s all about two people or more talking and explaining something to the other. The problem lies in the talking itself, somehow we end up being unclear, and our words, attitude or even the way of talking becomes a barrier in communication, most of the times unknowingly. We give you six common barriers to communication, and how to get past them; for you to actually say what you mean, and or the other person to understand it as well…

The 6 Walls You Need to Break Down to Make Communication Effective

Think about it this way, a simple phrase like “what do you mean” can be said in many different ways and each different way would end up “communicating” something else entirely. Scream it at the other person, and the perception would be anger. Whisper this is someone’s ear and others may take it as if you were plotting something. Say it in another language, and no one gets what you mean at all, if they don’t speak it… This is what we mean when we say that talking or saying something that’s clear in your head, many not mean that you have successfully communicated it across to your intended audience – thus what you say and how, where and why you said it – at times become barriers to communication.[1]

Perceptual Barrier

The moment you say something in a confrontational, sarcastic, angry or emotional tone, you have set up perceptual barriers to communication. The other person or people to whom you are trying to communicate your point get the message that you are disinterested in what you are saying and sort of turn a deaf ear. In effect, you are yelling your point across to person who might as well be deaf![2]

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The problem: When you have a tone that’s not particularly positive, a body language that denotes your own disinterest in the situation and let your own stereotypes and misgivings enter the conversation via the way you talk and gesture, the other person perceives what you saying an entirely different manner than say if you said the same while smiling and catching their gaze.

The solution: Start the conversation on a positive note, and don’t let what you think color your tone, gestures of body language. Maintain eye contact with your audience, and smile openly and wholeheartedly…

Attitudinal Barrier

Some people, if you would excuse the language, are simply badass and in general are unable to form relationships or even a common point of communication with others, due to their habit of thinking to highly or too lowly of them. They basically have an attitude problem – since they hold themselves in high esteem, they are unable to form genuine lines of communication with anyone. The same is true if they think too little of themselves as well.[3]

The problem: If anyone at work, or even in your family, tends to roam around with a superior air – anything they say is likely to be taken by you and the others with a pinch, or even a bag of salt. Simply because whenever they talk, the first thing to come out of it is their condescending attitude. And in case there’s someone with an inferiority complex, their incessant self-pity forms barriers to communication.

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The solution: Use simple words and an encouraging smile to communicate effectively – and stick to constructive criticism, and not criticism because you are a perfectionist. If you see someone doing a good job, let them know, and disregard the thought that you could have done it better. It’s their job so measure them by industry standards and not your own.

Language Barrier

This is perhaps the commonest and the most inadvertent of barriers to communication. Using big words, too much of technical jargon or even using just the wrong language at the incorrect or inopportune time can lead to a loss or misinterpretation of communication. It may have sounded right in your head and to your ears as well, but if sounded gobbledygook to the others, the purpose is lost.

The problem: Say you are trying to explain a process to the newbies and end up using every technical word and industry jargon that you knew – your communication has failed if the newbie understood zilch. You have to, without sounding patronizing, explain things to someone in the simplest language they understand instead of the most complex that you do.

The solution: Simplify things for the other person to understand you, and understand it well. Think about it this way: if you are trying to explain something scientific to a child, you tone it down to their thinking capacity, without “dumbing” anything down in the process.[4]

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Emotional Barrier

Sometimes, we hesitate in opening our mouths, for fear of putting our foot in it! Other times, our emotional state is so fragile that we keep it and our lips zipped tightly together lest we explode. This is the time that our emotions become barriers to communication.[5]

The problem: Say you had a fight at home and are on a slow boil, muttering, in your head, about the injustice of it all. At this time, you have to give someone a dressing down over their work performance. You are likely to transfer at least part of your angst to the conversation then, and talk about unfairness in general, leaving the other person stymied about what you actually meant!

The solution: Remove your emotions and feelings to a personal space, and talk to the other person as you normally would. Treat any phobias or fears that you have and nip them in the bud so that they don’t become a problem. And remember, no one is perfect.

Cultural Barrier

Sometimes, being in an ever-shrinking world means that inadvertently, rules can make cultures clash and cultural clashes can turn into barriers to communication. The idea is to make your point across without hurting anyone’s cultural or religious sentiments.

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The problem: There are so many ways culture clashes can happen during communication and with cultural clashes; it’s not always about ethnicity. A non-smoker may have problems with smokers taking breaks; an older boss may have issues with younger staff using the Internet too much.

The solution: Communicate only what is necessary to get the point across – and eave your personal sentiments or feelings out of it. Try to be accommodative of the other’s viewpoint, and in case you still need to work it out, do it one to one, to avoid making a spectacle of the other person’s beliefs.[6]

Gender Barrier

Finally, it’s about Men from Mars and Women from Venus. Sometimes, men don’t understand women and women don’t get men – and this gender gap throws barriers in communication. Women tend to take conflict to their graves, literally, while men can move on instantly. Women rely on intuition, men on logic – so inherently, gender becomes a big block in successful communication.[7]

The problem: A male boss may inadvertently rub his female subordinates the wrong way with anti-feminism innuendoes, or even have problems with women taking too many family leaves. Similarly, women sometimes let their emotions get the better of them, something a male audience can’t relate to.

The solution: Talk to people like people – don’t think or classify them into genders and then talk accordingly. Don’t make comments or innuendos that are gender biased – you don’t have to come across as an MCP or as a bra-burning feminist either. Keep gender out of it.

And remember, the key to successful communication is simply being open, making eye contact and smiling intermittently. The battle is usually half won when you say what you mean in simple, straightforward words and keep your emotions out of it.

Reference

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