Advertising
Advertising

10 Things Only Social Media Managers Would Understand

10 Things Only Social Media Managers Would Understand

Picture the scene – you’re at a party and having a nice conversation with a group of interesting people. As everyone starts talking about what they do, an uncomfortable silence falls upon the gathering. Unfortunately, someone invited the social media manager and no-one knows what they do.

My name is Tom and this situation is a familiar one. The role of social media manager is a misunderstood one and so many people believe they just sit on Twitter all day. Worse, they often think the job is simple and can be accomplished by anyone.

As these uncomfortable silences are getting annoying, here are ten things which only people in my profession understand:

1. They are skilled marketing professionals

The role of a social media manager is an extremely challenging one and so much more complicated than just writing a few tweets every day. To begin with, there are several different social platforms to work with – each with their own separate identity.

A social media strategy has to fit into a client’s wider campaign. This requires an integrated approach with different elements of marketing, be they PR, PPC, or SEO, to get the best results possible.

This mix between strategic planning and collaboration dispels another myth about social media – this job cannot be done by everyone. In fact, according to the Huffington Post, almost 60% of social media professionals have previously worked at an advertising, marketing, or PR agency. They are experienced professionals.

Advertising

To really get an idea of how skilled these individuals are, Buffer – an essential tool in the social media world – created an article that looks into most of the things social media managers do on a daily basis. While this likely differs between professionals, it’s certainly a great resource for further reading.

2. They know everything about your audience

No-one quite understands your audience like a social media manger. While other professionals will focus on fulfilling the client’s demands, these individuals are in a unique position to directly liaise and interact with the customer’s target market.

Over time, this allows social media managers to learn what makes an audience tick. Consequently, they are able to create engaging content which appeals to them directly. In turn, this enables them to have a range of different strategies for each social media platform which can be further refined to ensure each part of a client’s audience is targeted.

3. They have a pipeline of topics – prepared months in advance

One common misconception of social media managers is that they just jump on the latest trend and attempt to make the most out of popular culture. While these professionals have to be flexible and react to developments quickly, they also have a strategy to boost a client’s online presence.

Social media needs a purpose – and whether creating blog posts, reaching followers, or looking at competitor activity, this is not a job which can be done on an ad-hoc basis.

4. They are often fantastic writers

Obviously, I cannot speak for everyone in this profession – and Muphry’s Law now dictates that I will have made at least one spelling/grammar mistake in this article – but social media managers should be fantastic writers.

Advertising

This is more than just thinking creatively to squeeze complicated subjects into 140 characters, the social media manager must be a savvy blogger who is also able to communicate clearly with customers.

While your friends will forgive spelling mistakes on Facebook chat, you can bet that your audience will not.

5. They have all the data

As already discussed, social media managers do not operate in a vacuum. They work alongside other departments to accomplish an integrated campaign. Regardless, this doesn’t mean that successes cannot be attributed to the social media team and the data they collect can be incredibly useful to strategists.

For example, using the correct tracking, social media managers can show a variety of different things, such as:

  • Conversions – through sign-ups and enquiries
  • The most popular channels
  • The most popular posts
  • The best times for posting

6. They are unfortunately prone to epic sugar/caffeine crashes

Technically, this is probably true for all marketing professionals. I’ve been working for about 6 hours today, and just eaten a sharing bag of chocolate while moving onto my fifth cup of tea.

Sometimes I worry about the state of my health…

Advertising

Social media is in a constant state of flux and those working in the industry are no stranger to tight deadlines, having to master Google’s algorithm changes, and working late shifts. Combine this with the fact that most of us eat at our desks and sugar/caffeine crashes are inevitable.

We also often need the extra energy to make it through the day.

7. They never sleep

This has nothing to do with the vast amounts of sugar they consume, but social media managers have to be active even when asleep. Unfortunately, people don’t stop using the internet outside of working hours and it is therefore essential to do some degree of automation.

This becomes especially challenging if a client’s audience is based halfway around the world. If they are active at 3AM, then that’s when a social media manager should be available. This brings me onto Buffer.

An essential social media tool, this allows professionals to schedule updates while they’re away from their computers. Frankly, I don’t know where I’d be without it.

8. They live, breathe, and get popular culture

Every social media manager should be well versed in current affairs and able to understand how this affects the content they’re producing. Furthermore, this skill is essential for interacting with their audience as customers want someone who understands them.

Advertising

Get this skill right, and you’ll have followers eating out of your hands. Get it wrong, and your audience will go elsewhere.

9. Their industry is often underrated

Did you know that more than 90% of firms use social media to promote their business while almost three quarters claim to have generated new leads from Facebook alone?

This is quite an interesting statistic but, unfortunately, social media as an industry is often underrated. For example, according to an article on Social Media Today, nearly 40% of CEOs reportedly don’t care or slightly care about their company’s social media reputation. Furthermore, more than 30% of firms don’t have a social media strategy and just 21% of small businesses intended to increase their social media budgets in 2013.

Although these attitudes are changing, there is no doubt that this industry is sometimes taken less seriously than more established professions, such as PR.

10. They have no idea what the future holds

Social media is a rapidly changing industry. Every year, it develops and becomes something new. Consequently, marketers must adapt their strategies accordingly. As an example, increasing numbers of over 50s are now using Facebook while smartphones have opened up a whole new range of opportunities.

While this can seem daunting, I think it’s actually pretty exciting. After all, new changes bring new strategies. This, in turn, brings new ways to interact with customers. As a result, I’m in an industry which is never boring.

More by this author

10 Things Only Social Media Managers Would Understand

Trending in Work

1 How to Start an Online Business That Will Grow and Succeed 2 How to Change Careers Successfully When It Seems too Late 3 9 Essential Tips for Starting Your Own Business 4 Do What You Love and Love What You Do to Achieve More 5 12 Practical Interview Skills to Help You Land Your Dream Job

Read Next

Advertising
Advertising
Advertising

Last Updated on September 29, 2020

How to Start an Online Business That Will Grow and Succeed

How to Start an Online Business That Will Grow and Succeed

Unsurprisingly enough, all businesses are online today. Considering the advances in the smartphone industry as well as the increasingly accessible internet facility, it was only a matter of time before businesses took advantage of the online environment.

This increasing popularity makes for a promising future for a lot of young entrepreneurs. And knowing how to start an online business will open up a world of possibilities for you that was not possible 10 years ago.

So, keeping the potential for exponential growth in mind, let’s dive into the article below, and explore the steps of starting an online business that will bring you success.

1. Becoming the Master of ‘ONE’ Trade

Most successful online businesses are the master of one trade. And that’s why beginning with a niche is always a good idea.

A niche market is a focused segment within a larger market. Imagine a men’s shoes market and then, imagine handcrafted brown Italian leather shoes for men. While the previous one is a bigger market, the latter one is simply a more focused segment within that market.

Knowing the niche helps a lot to start an online business and if you are feeling a bit lost, here are some self-queries that will act as a perfect guide:

What Speaks to Your Heart?

This first way of discovering the niche is perfect for those who want to do what they love. Working in a market that you love will ensure that constant excitement and drive to do better, eventually leading to ultimate prosperity.

Advertising

Decisions Based on Knowledge

The second way is perfect for those who have a lot of untapped knowledge about a specific industry. Utilizing the insights on a specific industry is a great way to find a niche. This way, you’ll already know all the ins and outs of the industry and can easily get ahead of all the competitors.

Undiscovered Potential

Lastly, conducting research into various industries and finding an untapped segment is another amazing way of finding the right niche. This practice will require you to come up with a new and unique solution for uncatered audiences.

2. When Is Your Idea Valid?

All the great ideas for starting an online business needs to be valid. And once you have found the niche, this validation process is what comes next.

Proving the soundness of the idea is not at all hard. A detailed industry examination is all you need initially to understand the value of the concept and recalibrate it to turn into a great online business.

Market research is a systematic unraveling of the target market. This research will include all the information on the product/service you are about to sell, the target audience, and how the competitors are operating in this crowded market.

This in-depth research will give you the initial idea of how the products can make an impact in the outside world. And once the small online business ideas are validated, it will be time to move on and craft a plan and start working on establishing the business.

3. Crafting the Map to Success

Having a proper plan for an online business is like having a map when you travel to an unknown city. This is a document that includes all the factual information on the business and crucial business data.

Advertising

To help you out, here’s a list of all the information online business plans must include:

  • An idea of objective – The best online business plans always have a clear outline of the business goals and intentions. Having this clear outline will increase the efficiency of business functions later on. The target demographic, business model—all kinds of information needs to be a part of this document.
  • Taking stock of available resources – A startup needs to utilize all the resources it has, and that’s why the plan needs to have an in-depth outline of the financial resources in use as well as the employees and their expertise. With a better idea of all the resources in hand, starting an online business will be an easier process.

4. The Virtual Storefront: A Process of Development

The steps of how to start an online business are incomplete without the website creation process. With the right website approach, you can easily succeed in increasing business revenue.

What does that perfect business website look like? Let’s follow these steps to create an effective business website.

Choose Your Approach

There are numerous ways of making a website and for a positive outcome, you need to choose the perfect approach. Depending on the business model, initial finances, and end goals, there are two kinds of approaches for the online storefront:

  • Third-party approach – Third-party platforms will connect you with the customers out there. For small online business ideas, Creating an account or site with these platforms will be beneficial because these platforms come with a large array of services as well as a big enough existing consumer base ready to utilize.
  • Creating a new website –  A business-specific website will help you eliminate the third party go-between and connect directly with the buyers. With this approach, you get more control over the business and how it is presented to the consumers out there and the revenue you make. Any of the above-mentioned approaches can be beneficial for easy online business startups. However, to achieve some specific business goals, having a customized website will be more beneficial for you.

Design Can Bring You Maximum Success!

For those who have decided to create their own site, the design is of paramount importance. With a great design, you will be able to engage and interact with the visitors better and encourage them to make a purchase.

The design, however, is not just a matter of aesthetics. A website’s design encompasses all aspects of it, from the visual effects to the content that’s used on the site.

To create a truly amazing design that reflects new online business concepts here are a few matters to consider:

Advertising

  • Keep it responsive – Many markets are simply skipping over the desktop phase and launching the business for mobile users around the world.[1] Considering this popularity of the mobile internet market, the business website has to be responsive. This approach will help you to reach a bigger audience and conduct business on a larger scale.
  • Users want a fast experience – Using high-quality images on the site does improve the visuals, but make sure all those images are compressed. Having a faster website will enhance the user experience on the site. Besides compressing all the media content on the site, you can also utilize an asynchronous loading technique that loads all the contents simultaneously, reducing friction. With a faster site, it will become easier to implement the online business startup ideas into reality.
  • Define the brand – The design stage determines a lot of things for the business website and one of those things is the business image. To make an impact on the world with the business, you have to create a perfect image and for that, a brand guide is necessary. The brand guide is a document that includes all the information and guidelines on various visual elements on the site that makes up the business personality. Based on the kind of image you want to create, all the elements will be outlined in this documentation.

Where the Website Becomes Reality

Since we know how website design helps to launch a successful online business, it is time to move onto development. Online business development is where the idea becomes a reality. And to make this reality perfect, you need to make sure that the development and deployment process goes well.

A high performing site always includes all the right features that enhance the user experience as well as helps you to convert more traffic. And for the best results, ensure the use of only the latest tech stack during development.

Here are some development issues you have to pay attention to while building the business website:

  • The right partner makes all the difference – For small startups who are wondering how to start an online business, finding the right development partner is going to make all the difference. However, before making a decision, there are a few things you should contemplate. The team that you are about to hire should have experience in catering to your industry, as well as an extensive portfolio and good reviews. Additionally, it will be perfect if the agency or freelancer also provides a 360-degree service, from development to maintenance.
  • How to assure the quality of the site? – Testing the site is an integral part of the answer to the question of “how to start an online business?”. An experienced partner will be able to help you the most with this. From security testing to split testing, this stage in development will help in understanding how well the site functions and what needs to change. And once the changes are made and the test results come clean, it will be time to launch the website.

5. Some Tricks to Increase Online Sales

Selling online is not easy, but not hard either. In a physical store, you can use campaigns, go door to door with pamphlets, and such. However, successful online businesses have their own style of campaigns that helps them to sell more without any problems.

So, what are these tricks?

Utilize the Magic of SEO

With an increase in quality traffic, the sales ratio will go up too. And to drive quality traffic on the website, you need to utilize the SEO tricks, and probably hire an SEO expert.

When starting an online business site, ensure all the content on the site is optimized to rank for the right queries by target consumers. With a higher rank on the SERP, the traffic will increase on the site.

Advertising

With the increase in quality traffic, it will become easier for you to convert visitors. The visitor data will help you to adjust the site performance. In brief, utilizing SEO will open the doors to a lot of possibilities for your small online business ideas.[2]

Entice With Free Value

Consumers today have lots of options to choose from. And keeping all that in mind, it will be wise to create a business plan for an online startup that provides free value to the users before asking them to buy something.

Consumers want to buy from someone who knows what they are doing, especially in the case of a curated service or goods provider. And that’s why to turn the profitable online business ideas even more effective, you need to start offering free value on the site, with free products and content.

Having a blog is also another way of displaying your expertise. With specialized content on the industry, you can easily grab the attention of the audience. And once assured of your knowledge on the matter, consumers will feel a lot safer about making a purchase.

A Killer Customer Service Is Everything

Your small online business idea needs a better service option. Using AI-based interactive features to implement better support for the global consumer base will prove to be extremely beneficial. With a 24/7 automated support channel, customers will be satisfied with your business and come back more often.

It’s an Easy Process: All You Have to Do Is to Start

And there it is, the simple five-step process of starting an online business that is bound to succeed. If you look closely, you’ll notice that there are not a lot of differences between creating a physical business and an online one. The main differences are only in the consumer and competitive landscape.

While a physical store faces and caters to local competitors and consumers, the online business has to deal with the same on a global basis. So, focusing well on the global market landscape while crafting the plan will help you succeed.

More Tips on How to Start an Online Business

Featured photo credit: Austin Distel via unsplash.com

Reference

Read Next