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10 Things Only Social Media Managers Would Understand

10 Things Only Social Media Managers Would Understand

Picture the scene – you’re at a party and having a nice conversation with a group of interesting people. As everyone starts talking about what they do, an uncomfortable silence falls upon the gathering. Unfortunately, someone invited the social media manager and no-one knows what they do.

My name is Tom and this situation is a familiar one. The role of social media manager is a misunderstood one and so many people believe they just sit on Twitter all day. Worse, they often think the job is simple and can be accomplished by anyone.

As these uncomfortable silences are getting annoying, here are ten things which only people in my profession understand:

1. They are skilled marketing professionals

The role of a social media manager is an extremely challenging one and so much more complicated than just writing a few tweets every day. To begin with, there are several different social platforms to work with – each with their own separate identity.

A social media strategy has to fit into a client’s wider campaign. This requires an integrated approach with different elements of marketing, be they PR, PPC, or SEO, to get the best results possible.

This mix between strategic planning and collaboration dispels another myth about social media – this job cannot be done by everyone. In fact, according to the Huffington Post, almost 60% of social media professionals have previously worked at an advertising, marketing, or PR agency. They are experienced professionals.

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To really get an idea of how skilled these individuals are, Buffer – an essential tool in the social media world – created an article that looks into most of the things social media managers do on a daily basis. While this likely differs between professionals, it’s certainly a great resource for further reading.

2. They know everything about your audience

No-one quite understands your audience like a social media manger. While other professionals will focus on fulfilling the client’s demands, these individuals are in a unique position to directly liaise and interact with the customer’s target market.

Over time, this allows social media managers to learn what makes an audience tick. Consequently, they are able to create engaging content which appeals to them directly. In turn, this enables them to have a range of different strategies for each social media platform which can be further refined to ensure each part of a client’s audience is targeted.

3. They have a pipeline of topics – prepared months in advance

One common misconception of social media managers is that they just jump on the latest trend and attempt to make the most out of popular culture. While these professionals have to be flexible and react to developments quickly, they also have a strategy to boost a client’s online presence.

Social media needs a purpose – and whether creating blog posts, reaching followers, or looking at competitor activity, this is not a job which can be done on an ad-hoc basis.

4. They are often fantastic writers

Obviously, I cannot speak for everyone in this profession – and Muphry’s Law now dictates that I will have made at least one spelling/grammar mistake in this article – but social media managers should be fantastic writers.

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This is more than just thinking creatively to squeeze complicated subjects into 140 characters, the social media manager must be a savvy blogger who is also able to communicate clearly with customers.

While your friends will forgive spelling mistakes on Facebook chat, you can bet that your audience will not.

5. They have all the data

As already discussed, social media managers do not operate in a vacuum. They work alongside other departments to accomplish an integrated campaign. Regardless, this doesn’t mean that successes cannot be attributed to the social media team and the data they collect can be incredibly useful to strategists.

For example, using the correct tracking, social media managers can show a variety of different things, such as:

  • Conversions – through sign-ups and enquiries
  • The most popular channels
  • The most popular posts
  • The best times for posting

6. They are unfortunately prone to epic sugar/caffeine crashes

Technically, this is probably true for all marketing professionals. I’ve been working for about 6 hours today, and just eaten a sharing bag of chocolate while moving onto my fifth cup of tea.

Sometimes I worry about the state of my health…

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Social media is in a constant state of flux and those working in the industry are no stranger to tight deadlines, having to master Google’s algorithm changes, and working late shifts. Combine this with the fact that most of us eat at our desks and sugar/caffeine crashes are inevitable.

We also often need the extra energy to make it through the day.

7. They never sleep

This has nothing to do with the vast amounts of sugar they consume, but social media managers have to be active even when asleep. Unfortunately, people don’t stop using the internet outside of working hours and it is therefore essential to do some degree of automation.

This becomes especially challenging if a client’s audience is based halfway around the world. If they are active at 3AM, then that’s when a social media manager should be available. This brings me onto Buffer.

An essential social media tool, this allows professionals to schedule updates while they’re away from their computers. Frankly, I don’t know where I’d be without it.

8. They live, breathe, and get popular culture

Every social media manager should be well versed in current affairs and able to understand how this affects the content they’re producing. Furthermore, this skill is essential for interacting with their audience as customers want someone who understands them.

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Get this skill right, and you’ll have followers eating out of your hands. Get it wrong, and your audience will go elsewhere.

9. Their industry is often underrated

Did you know that more than 90% of firms use social media to promote their business while almost three quarters claim to have generated new leads from Facebook alone?

This is quite an interesting statistic but, unfortunately, social media as an industry is often underrated. For example, according to an article on Social Media Today, nearly 40% of CEOs reportedly don’t care or slightly care about their company’s social media reputation. Furthermore, more than 30% of firms don’t have a social media strategy and just 21% of small businesses intended to increase their social media budgets in 2013.

Although these attitudes are changing, there is no doubt that this industry is sometimes taken less seriously than more established professions, such as PR.

10. They have no idea what the future holds

Social media is a rapidly changing industry. Every year, it develops and becomes something new. Consequently, marketers must adapt their strategies accordingly. As an example, increasing numbers of over 50s are now using Facebook while smartphones have opened up a whole new range of opportunities.

While this can seem daunting, I think it’s actually pretty exciting. After all, new changes bring new strategies. This, in turn, brings new ways to interact with customers. As a result, I’m in an industry which is never boring.

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Last Updated on September 20, 2018

How to Be Happy at Work and Find Fulfillment in Your Career

How to Be Happy at Work and Find Fulfillment in Your Career

If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

1. Discover the root(s) of the problem

For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

2. Practice gratitude for an instant uplift

Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

Well, it’s true, and it’s scientifically proven.

Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

For an instant pick-me-up, try this:

Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

Bonus:

If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

3. Take meaningful time for yourself

We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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No time for me-time? Try this:

If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

Bonus:

Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

4. Get productive and feel accomplished

Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

No matter which camp you’re in, you may be missing one crucial step: Time management.

So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

Try this:

Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

The most important thing to remember is to stick to your dedicated time.

Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

The bottom line

There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

The only question is — which tip will you try first?

Featured photo credit: Ellyot via unsplash.com

Reference

[1]Psychology Today: The Healing Power of Gratitude

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