Advertising
Advertising

The Power of Christmas: How Christmas Turned Enemies into Friends

The Power of Christmas: How Christmas Turned Enemies into Friends

British Christmas ads are a highly anticipated event throughout the country. Last year, no one thought anyone could trump John Lewis’s darling penguin. In a surprising turn, Sainsbury’s took the lead with a story from a cold Christmas Day in 1914.

In the 2014 Sainsbury’s holiday advertising campaign, the brave men of the Great War made a comeback on television screens across Britain. The advertisement shows men on opposing sides coming together over the Christmas holiday. On Christmas Day, they laid down their weapons, exchanged gifts and even played football.

Few people are used to seeing truth in advertising. But this story is so good that no one could make it up. The nation was shocked to discover that the ad was based on a true story. The retailer loved the story so much that it worked together with a war historian to recreate the scene as accurately as possible. The Royal British Legion also got involved to add authenticity to the video.

Advertising

The British and the German soldiers had fired shots at each other only the day before. As the story goes, on Christmas Day, a British soldier looks up as the Germans begin a rendition of “Silent Night”. The British soldier then carefully climbs out of his trench and into “no man’s land”. He is then joined by other soldiers from both sides.

The soldiers play a game of football. A British soldier secretly gave a gift to a German soldier, slipping it into his pocket. When the German soldier returns to his trench, he finds a chocolate bar.

Sainsbury’s worked with relatives of soldiers who were there that day to add a fuller narrative to the story. Andrew Hamilton, grandson of Captain Robert Hamilton, allowed Sainsbury’s to access his grandfather’s diaries. The diaries revealed that Captain Hamilton made contact with two German soldiers just before dawn. This was the beginning of the Christmas gift heard around the world.

Advertising

The advertisement was not unprecedented. Last year marked the 100th anniversary of the start of the war. Earlier in 2014, the moat of the Tower of London hosted thousands of bright red ceramic poppies. This event also commemorated the anniversary of the war. During the few months that it was on display, millions of people flocked to the Tower of London to see it.

Sainsbury’s has also enjoyed a 20-year long partnership with the Royal British Legion and offers a variety of discounts for veterans. This campaign was important to everyone involved. The advertisement was made to honor the men who lost their lives during World War I. But it does so much more than that. It also serves as a reminder of what the holiday season is all about.

So many people think only of the gifts they will give and receive. They think of the food they will eat. They think of the shopping they will do and the bargains they will find, whether it’s buying a cell phone booster on Cyber Monday or the latest Apple gadget. Some think of the family members they miss and those they would rather not be seeing again.

Advertising

But the story of a war time Christmas, so beautifully illustrated by Sainsbury’s, suggests that people are capable of so much more.

It drew people’s hearts away from John Lewis’s penguin because it was a perfect illustration of how good people can be. Even in the middle of one of the bloodiest wars in history, groups of men could come together to celebrate life.

Christmas is one of the most powerful times of the year. It can make mortal enemies, who do not even speak the same language, forget their politics and their countries and come together, even if only for a day.

Advertising

Featured photo credit: Christmas Day Truce 1914/Smabs Sputzer via flickr.com

More by this author

8 Signs You Have A Strong Personality That Might Scare Some People How to Achieve Quick Success at Work Even If You’re Lacking in Clear Direction You’ll No Longer Be Fooled by Skillful Liars If You Know This Concept How I Kill Boredom at Work to Regain My Productivity This Is Why Classical Music Lovers Are Smarter

Trending in Communication

1 How SMART Goal Setting Makes Lasting Changes in Your Life 2 10 Things Happy People Do Differently 3 4 Ways Physical Touch Helps Your Relationship 4 9 Reasons to Incorporate Yoga Meditation and Mindfulness into Your Life 5 How to Deal with Anger and Better Control Your Emotions

Read Next

Advertising
Advertising
Advertising

Last Updated on February 13, 2019

10 Things Happy People Do Differently

10 Things Happy People Do Differently

Think being happy is something that happens as a result of luck, circumstance, having money, etc.? Think again.

Happiness is a mindset. And if you’re looking to improve your ability to find happiness, then check out these 10 things happy people do differently.

Happiness is not something ready made. It comes from your own actions. -Dalai Lama

1. Happy people find balance in their lives.

Folks who are happy have this in common: they’re content with what they have, and don’t waste a whole lot of time worrying and stressing over things they don’t. Unhappy people do the opposite: they spend too much time thinking about what they don’t have. Happy people lead balanced lives. This means they make time for all the things that are important to them, whether it’s family, friends, career, health, religion, etc.

Advertising

2. Happy people abide by the golden rule.

You know that saying you heard when you were a kid, “Do unto others as you would have them do to you.” Well, happy people truly embody this principle. They treat others with respect. They’re sensitive to the thoughts and feelings of other people. They’re compassionate. And they get treated this way (most of the time) in return.

3. Happy people don’t sweat the small stuff.

One of the biggest things happy people do differently compared to unhappy people is they let stuff go. Bad things happen to good people sometimes. Happy people realize this, are able to take things in stride, and move on. Unhappy people tend to dwell on minor inconveniences and issues, which can perpetuate feelings of sadness, guilt, resentment, greed, and anger.

4. Happy people take responsibility for their actions.

Happy people aren’t perfect, and they’re well aware of that. When they screw up, they admit it. They recognize their faults and work to improve on them. Unhappy people tend to blame others and always find an excuse why things aren’t going their way. Happy people, on the other hand, live by the mantra:

“There are two types of people in the world: those that do and those that make excuses why they don’t.”

5. Happy people surround themselves with other happy people.

happiness surrounding

    One defining characteristic of happy people is they tend to hang out with other happy people. Misery loves company, and unhappy people gravitate toward others who share their negative sentiments. If you’re struggling with a bout of sadness, depression, worry, or anger, spend more time with your happiest friends or family members. Chances are, you’ll find that their positive attitude rubs off on you.

    6. Happy people are honest with themselves and others.

    People who are happy often exhibit the virtues of honesty and trustworthiness. They would rather give you candid feedback, even when the truth hurts, and they expect the same in return. Happy people respect people who give them an honest opinion.

    7. Happy people show signs of happiness.

    Advertising

    smile

      This one may sound obvious but it’s a key differentiator between happy and unhappy people. Think about your happiest friends. Chances are, the mental image you form is of them smiling, laughing, and appearing genuinely happy. On the flip side, those who aren’t happy tend to look the part. Their posture may be slouched and you may perceive a lack of confidence.

      8. Happy people are passionate.

      Another thing happy people have in common is their ability to find their passions in life and pursue those passions to the fullest. Happy people have found what they’re looking for, and they spend their time doing what they love.

      9. Happy people see challenges as opportunities.

      Folks who are happy accept challenges and use them as opportunities to learn and grow. They turn negatives into positives and make the best out of seemingly bad situations. They don’t dwell on things that are out of their control; rather, they seek solutions and creative ways of overcoming obstacles.

      10. Happy people live in the present.

      While unhappy people tend to dwell on the past and worry about the future, happy people live in the moment. They are grateful for “the now” and focus their efforts on living life to the fullest in the present. Their philosophy is:

      Advertising

      There’s a reason it’s called “the present.” Because life is a gift.

      So if you’d like to bring a little more happiness into your life, think about the 10 principles above and how you can use them to make yourself better.

      Read Next