Advertising
Advertising

The Power of Christmas: How Christmas Turned Enemies into Friends

The Power of Christmas: How Christmas Turned Enemies into Friends

British Christmas ads are a highly anticipated event throughout the country. Last year, no one thought anyone could trump John Lewis’s darling penguin. In a surprising turn, Sainsbury’s took the lead with a story from a cold Christmas Day in 1914.

In the 2014 Sainsbury’s holiday advertising campaign, the brave men of the Great War made a comeback on television screens across Britain. The advertisement shows men on opposing sides coming together over the Christmas holiday. On Christmas Day, they laid down their weapons, exchanged gifts and even played football.

Few people are used to seeing truth in advertising. But this story is so good that no one could make it up. The nation was shocked to discover that the ad was based on a true story. The retailer loved the story so much that it worked together with a war historian to recreate the scene as accurately as possible. The Royal British Legion also got involved to add authenticity to the video.

Advertising

The British and the German soldiers had fired shots at each other only the day before. As the story goes, on Christmas Day, a British soldier looks up as the Germans begin a rendition of “Silent Night”. The British soldier then carefully climbs out of his trench and into “no man’s land”. He is then joined by other soldiers from both sides.

The soldiers play a game of football. A British soldier secretly gave a gift to a German soldier, slipping it into his pocket. When the German soldier returns to his trench, he finds a chocolate bar.

Sainsbury’s worked with relatives of soldiers who were there that day to add a fuller narrative to the story. Andrew Hamilton, grandson of Captain Robert Hamilton, allowed Sainsbury’s to access his grandfather’s diaries. The diaries revealed that Captain Hamilton made contact with two German soldiers just before dawn. This was the beginning of the Christmas gift heard around the world.

Advertising

The advertisement was not unprecedented. Last year marked the 100th anniversary of the start of the war. Earlier in 2014, the moat of the Tower of London hosted thousands of bright red ceramic poppies. This event also commemorated the anniversary of the war. During the few months that it was on display, millions of people flocked to the Tower of London to see it.

Sainsbury’s has also enjoyed a 20-year long partnership with the Royal British Legion and offers a variety of discounts for veterans. This campaign was important to everyone involved. The advertisement was made to honor the men who lost their lives during World War I. But it does so much more than that. It also serves as a reminder of what the holiday season is all about.

So many people think only of the gifts they will give and receive. They think of the food they will eat. They think of the shopping they will do and the bargains they will find, whether it’s buying a cell phone booster on Cyber Monday or the latest Apple gadget. Some think of the family members they miss and those they would rather not be seeing again.

Advertising

But the story of a war time Christmas, so beautifully illustrated by Sainsbury’s, suggests that people are capable of so much more.

It drew people’s hearts away from John Lewis’s penguin because it was a perfect illustration of how good people can be. Even in the middle of one of the bloodiest wars in history, groups of men could come together to celebrate life.

Christmas is one of the most powerful times of the year. It can make mortal enemies, who do not even speak the same language, forget their politics and their countries and come together, even if only for a day.

Advertising

Featured photo credit: Christmas Day Truce 1914/Smabs Sputzer via flickr.com

More by this author

5 Fixes For Common Sleep Issues All Couples Deal With 8 Signs You Have A Strong Personality That Might Scare Some People How to Achieve Quick Success at Work Even If You’re Lacking in Clear Direction You’ll No Longer Be Fooled by Skillful Liars If You Know This Concept How I Kill Boredom at Work to Regain My Productivity

Trending in Communication

1 How to Motivate People Around You and Inspire Them 2 Feeling Stuck in Life? How to Never Get Stuck Again 3 12 Things You Should Remember When Feeling Lost in Life 4 13 Ways Happy People Think and Feel Differently 5 How to Find Inner Peace and Lasting Happiness

Read Next

Advertising
Advertising
Advertising

Last Updated on January 21, 2020

How to Motivate People Around You and Inspire Them

How to Motivate People Around You and Inspire Them

If I was a super hero I’d want my super power to be the ability to motivate everyone around me. Think of how many problems you could solve just by being able to motivate people towards their goals. You wouldn’t be frustrated by lazy co-workers. You wouldn’t be mad at your partner for wasting the weekend in front of the TV. Also, the more people around you are motivated toward their dreams, the more you can capitalize off their successes.

Being able to motivate people is key to your success at work, at home, and in the future because no one can achieve anything alone. We all need the help of others.

So, how to motivate people? Here are 7 ways to motivate others even you can do.

Advertising

1. Listen

Most people start out trying to motivate someone by giving them a lengthy speech, but this rarely works because motivation has to start inside others. The best way to motivate others is to start by listening to what they want to do. Find out what the person’s goals and dreams are. If it’s something you want to encourage, then continue through these steps.

2. Ask Open-Ended Questions

Open-ended questions are the best way to figure out what someone’s dreams are. If you can’t think of anything to ask, start with, “What have you always wanted to do?”

“Why do you want to do that?”

Advertising

“What makes you so excited about it?”

“How long has that been your dream?”

You need this information the help you with the following steps.

Advertising

3. Encourage

This is the most important step, because starting a dream is scary. People are so scared they will fail or look stupid, many never try to reach their goals, so this is where you come in. You must encourage them. Say things like, “I think you will be great at that.” Better yet, say, “I think your skills in X will help you succeed.” For example if you have a friend who wants to own a pet store, say, “You are so great with animals, I think you will be excellent at running a pet store.”

4. Ask About What the First Step Will Be

After you’ve encouraged them, find how they will start. If they don’t know, you can make suggestions, but it’s better to let the person figure out the first step themselves so they can be committed to the process.

5. Dream

This is the most fun step, because you can dream about success. Say things like, “Wouldn’t it be cool if your business took off, and you didn’t have to work at that job you hate?” By allowing others to dream, you solidify the motivation in place and connect their dreams to a future reality.

Advertising

6. Ask How You Can Help

Most of the time, others won’t need anything from you, but it’s always good to offer. Just letting the person know you’re there will help motivate them to start. And, who knows, maybe your skills can help.

7. Follow Up

Periodically, over the course of the next year, ask them how their goal is going. This way you can find out what progress has been made. You may need to do the seven steps again, or they may need motivation in another area of their life.

Final Thoughts

By following these seven steps, you’ll be able to encourage the people around you to achieve their dreams and goals. In return, you’ll be more passionate about getting to your goals, you’ll be surrounded by successful people, and others will want to help you reach your dreams …

Oh, and you’ll become a motivational super hero. Time to get a cape!

More on Motivation

Featured photo credit: Thought Catalog via unsplash.com

Read Next