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10 Start-Up Companies Worth Investing In

10 Start-Up Companies Worth Investing In

It seems like everyone from high school kids to retirees is starting a company in their spare time. Finding the hottest startup is akin to finding a needle in a haystack, so we’ve assembled a list of 10 start-up companies that you may not have heard about.

Combining innovation and a genuine interest in making the world a better place, these 10 brands are on the verge of making a major breakthrough, and will soon become household names.

1. UpDog: Video Review App

UpDog is the first app where you don’t just see the food in the review, but you see the venue, people and atmosphere too. It’s rumored that this reinvention of the review app is going to take a huge chunk out of the market share that Yelp currently occupies, and is predicted to be positioned for an early acquisition.

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2. Hopper: Saves You Money on Travel

Hopper is a way to consolidate those travel blogs and travel-themed Pinterest boards. There’s no need to sift through travel sites to find the best deal with Hopper in your browser, as this site provides data-driven research to help travelers make better decisions about where to go, when to fly and when to buy.

Founded in 2007 and backed by BrightsparkAtlas Venture and OMERS Ventures, Hopper is sure to gain the market share of the other travel websites.

3. GenoVive: Healthy Eating Designed for You

GenoVive works as both a personal nutritionist and a fitness trainer. Using a person’s DNA, health specialists create a personalized meal plan and exercise regimen to help customers begin a healthier lifestyle and reach their goal weight.

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4. ThinkUp: Social Media Information App

ThinkUp gathers your social media activity and relays important information to you in a fun and conversational way. It allows for a greater knowledge of your web presence, making it an asset for online personalities and businesses utilizing social media.

5. Plated: Food Delivery Program

Plated delivers everything you need to make a healthy gourmet meal right to your front door, including the recipe and pre-portioned fresh ingredients. The company advocates good eating with the convenience of not having to go to the grocery store.

Plated currently delivers to 80% of the continental United States and continues to expand.

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6. Packback Books: eBooks for Rent

Packback Books gives college students the opportunity to rent eBooks on an as-needed basis, for no more than $5 a day. This eliminates the issue of purchasing textbooks that cost hundreds of dollars and then rarely using them in class, as well as the need for rental services such as Chegg.

Packback Books is currently in its beta stage.

7. Samba: Video Reaction App

Samba is an app that records the recipient’s reaction to a sent video, and then returns the reaction to the sender. This combines the appeal of communication via digital outlets and face-to-face communication, and is a faster alternative to FaceTime or Skype.

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It is set to go live in the Apple Store soon.

8. Groundwork: Workshop Interview Program

Groundwork is reinventing the job interview process by providing workshop environments for job seekers and companies seeking employees. This grants all parties involved the opportunity to work together and showcase their strengths in a working environment.

9. Pillpack: Medication Simplified

PillPack has streamlined and simplified the modern pharmacy experience. PillPack boasts the variety of a full-service pharmacy and the convenience of a doorstep delivery service. Furthermore, handles refills and daily dosages, as medication is pre-sorted into daily packs. This is a business that will revolutionize the drug industry and change the lives of those who are always on-the-go and those who just can’t remember to take their afternoon pill.

10. Jazinga: Simplifying Small Business Communications

Jazinga is the startup designed for startups. This technology-based startup is focused on simplifying and slimming down small business communications. Jazinga has the power to transform how businesses operate and communicate.

Featured photo credit: PicJumbo via picjumbo.com

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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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            To your success!

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