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What Jennifer Lawrence Has Taught Me About Marketing Strategies

What Jennifer Lawrence Has Taught Me About Marketing Strategies

As a marketer, I’m always looking beyond the typical business and marketing circles for ideas and inspiration. And celebrities and the entertainment industry can certainly provide great ideas for marketing dos and don’ts. They know how to create a buzz, deal with being in the public eye (or not) and everyone can take a lesson from their favorite celebrities.

Since Jennifer Lawrence burst onto the scene in Winter’s Bone, (which earned her a nomination for an Academy Award for Best Actress in 2011) she has become one of the most powerful women in Hollywood. Not only is she an extremely talented actress, she’s also a complete marketing powerhouse.

Here are 8 marketing lessons I’ve learned from Jennifer Lawrence:

1. There’s No Such Thing as an Overnight Success

Before Lawrence was cast in Winter’s Bone, she was a working actress and left high school early to follow her dream. She appeared on episodes of Monk, Cold Case, and Medium, and then 30 episodes of the The Bill Engvall Show, along with acting in several independent films. While it may have seemed that she came out of nowhere, she’d been working steadily since 2006 in TV and film roles.

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When it comes to marketing and business in general, there truly is no such thing as an overnight success. Dig deeper for the backstory to learn how things came to the point they are at today, and don’t expect your venture to suddenly hit the big time. It takes hard work and hustle to get where you want to go – and it may take years.

2. Consistency is Key

As an actress, Lawrence is consistently amazing and delivers the goods. She also works consistently, taking on a wide variety of roles. If you look her filmography, she has been working continually since 2011 taking on roles in the Hunger Games, X-Men, Silver Linings Playbook and more. Audiences, directors and producers all adore her because they know they can count on her performance and she stays top of mind.

With any marketing initiative your audience needs to know that you won’t pull a disappearing act. It’s important that you show up consistently and you exceed their expectations every time .

3. You Don’t Always Have to Be the Lead Actress

While Lawrence is one of the most powerful people in Hollywood right now, she chooses her roles thoughtfully and carefully. She doesn’t always have to be the superstar and excels in ensemble casts, such as those in The Hunger Games Trilogy or American Hustle.

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Working in a team and finding the right support gives marketing more impact. Look at how you can hire additional talented people or team up with other companies or individuals to make your performance stronger.

4. Carve Out Your Own Niche

When Lawrence appeared on the scene, she was compared with Best Actress nominees such as Carey Mulligan and Rooney Mara. Since then, Jennifer has essentially created her own niche where no other actress is in the same league. Her star power and talent is so strong that she’s landing roles that are tailor made for her.

Creating your own niche is one of the most effective ways to set yourself apart in your industry and in your marketing. You can eliminate competition quickly by clearly creating a niche where your performance or product is so superior that no one can even swim in the same pool.

5. Stay Classy

Jennifer Lawrence is young, yet you don’t see pictures of her hitting the clubs or partying it up with friends. She understands that she is in the public eye, and unfortunately will be judged by her actions. By keeping it classy she shows that she is reliable and worthy of the accolades she receives.

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Keep your marketing classy by not bashing the competition and staying out of things that could be perceived as unprofessional or questionable. You and your organization’s brand and reputation is at stake.

6. Be Authentic and Accessible

A big part of Lawrence’s appeal is the fact that she’s so likable. Her persona is very much that of someone everyone wants to be around, she’s your girl next door, your best friend, your quirky cousin. She’s shamelessly authentic showing off her goofy side (tripping at awards shows – anyone who’s ever worn heels understands) and staying very accessible (bringing her childhood best friend as her date to awards shows). Many stars win the public over with mystery, but Lawrence does the opposite by simply being who she is.

Look at how you can make marketing more human and tap into the fact that people do business with people. If you can create an experience where customers or clients feel that your organization is accessible, they are more likely to continue doing business with you.

7. Know When to Step Back

There’s no denying that Lawrence has a well-oiled PR machine that goes to work with the release of each film, but in between films, you don’t see a lot of Lawrence. She understands that PR is best done when you have something to say and that it is not effective when you are consistently out there angling for coverage. Unlike many of her contemporaries who are out there posing hard on every red carpet they can find, Lawrence only goes for PR when it is appropriate.

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PR is a powerful tool, but you want to take a page from the Jennifer Lawrence playbook and only pursue it when you really have something to say. Focus on doing PR when you have your best news or stories to share. Your efforts will be much more effective as people will want to hear what you have to say.

8. Tackle Sticky Situations Head On

The recent nude photo scandal where hackers shared photos obtained illegally – including ones of Lawrence – was an unfortunate, but apt example of how to deal with a situation when things go bad. Lawrence was swift in her response, issuing a comment via Twitter.

Things will go wrong at some point, so you need to be ready to communicate in a timely manner as they happen. Too often companies duck and run for cover, which only leads to rumors and speculation. Have a solid crisis plan and team in place so you can deal with sticky situations head on.

Jennifer Lawrence delivers many marketing strategy lessons that we can all learn from. What celebrities have inspired your marketing strategy? What can you learn from them? Comment below.

Featured photo credit: Mingle Media Tv via flickr.com

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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