Advertising
Advertising

What Jennifer Lawrence Has Taught Me About Marketing Strategies

What Jennifer Lawrence Has Taught Me About Marketing Strategies

As a marketer, I’m always looking beyond the typical business and marketing circles for ideas and inspiration. And celebrities and the entertainment industry can certainly provide great ideas for marketing dos and don’ts. They know how to create a buzz, deal with being in the public eye (or not) and everyone can take a lesson from their favorite celebrities.

Since Jennifer Lawrence burst onto the scene in Winter’s Bone, (which earned her a nomination for an Academy Award for Best Actress in 2011) she has become one of the most powerful women in Hollywood. Not only is she an extremely talented actress, she’s also a complete marketing powerhouse.

Here are 8 marketing lessons I’ve learned from Jennifer Lawrence:

1. There’s No Such Thing as an Overnight Success

Before Lawrence was cast in Winter’s Bone, she was a working actress and left high school early to follow her dream. She appeared on episodes of Monk, Cold Case, and Medium, and then 30 episodes of the The Bill Engvall Show, along with acting in several independent films. While it may have seemed that she came out of nowhere, she’d been working steadily since 2006 in TV and film roles.

Advertising

When it comes to marketing and business in general, there truly is no such thing as an overnight success. Dig deeper for the backstory to learn how things came to the point they are at today, and don’t expect your venture to suddenly hit the big time. It takes hard work and hustle to get where you want to go – and it may take years.

2. Consistency is Key

As an actress, Lawrence is consistently amazing and delivers the goods. She also works consistently, taking on a wide variety of roles. If you look her filmography, she has been working continually since 2011 taking on roles in the Hunger Games, X-Men, Silver Linings Playbook and more. Audiences, directors and producers all adore her because they know they can count on her performance and she stays top of mind.

With any marketing initiative your audience needs to know that you won’t pull a disappearing act. It’s important that you show up consistently and you exceed their expectations every time .

3. You Don’t Always Have to Be the Lead Actress

While Lawrence is one of the most powerful people in Hollywood right now, she chooses her roles thoughtfully and carefully. She doesn’t always have to be the superstar and excels in ensemble casts, such as those in The Hunger Games Trilogy or American Hustle.

Advertising

Working in a team and finding the right support gives marketing more impact. Look at how you can hire additional talented people or team up with other companies or individuals to make your performance stronger.

4. Carve Out Your Own Niche

When Lawrence appeared on the scene, she was compared with Best Actress nominees such as Carey Mulligan and Rooney Mara. Since then, Jennifer has essentially created her own niche where no other actress is in the same league. Her star power and talent is so strong that she’s landing roles that are tailor made for her.

Creating your own niche is one of the most effective ways to set yourself apart in your industry and in your marketing. You can eliminate competition quickly by clearly creating a niche where your performance or product is so superior that no one can even swim in the same pool.

5. Stay Classy

Jennifer Lawrence is young, yet you don’t see pictures of her hitting the clubs or partying it up with friends. She understands that she is in the public eye, and unfortunately will be judged by her actions. By keeping it classy she shows that she is reliable and worthy of the accolades she receives.

Advertising

Keep your marketing classy by not bashing the competition and staying out of things that could be perceived as unprofessional or questionable. You and your organization’s brand and reputation is at stake.

6. Be Authentic and Accessible

A big part of Lawrence’s appeal is the fact that she’s so likable. Her persona is very much that of someone everyone wants to be around, she’s your girl next door, your best friend, your quirky cousin. She’s shamelessly authentic showing off her goofy side (tripping at awards shows – anyone who’s ever worn heels understands) and staying very accessible (bringing her childhood best friend as her date to awards shows). Many stars win the public over with mystery, but Lawrence does the opposite by simply being who she is.

Look at how you can make marketing more human and tap into the fact that people do business with people. If you can create an experience where customers or clients feel that your organization is accessible, they are more likely to continue doing business with you.

7. Know When to Step Back

There’s no denying that Lawrence has a well-oiled PR machine that goes to work with the release of each film, but in between films, you don’t see a lot of Lawrence. She understands that PR is best done when you have something to say and that it is not effective when you are consistently out there angling for coverage. Unlike many of her contemporaries who are out there posing hard on every red carpet they can find, Lawrence only goes for PR when it is appropriate.

Advertising

PR is a powerful tool, but you want to take a page from the Jennifer Lawrence playbook and only pursue it when you really have something to say. Focus on doing PR when you have your best news or stories to share. Your efforts will be much more effective as people will want to hear what you have to say.

8. Tackle Sticky Situations Head On

The recent nude photo scandal where hackers shared photos obtained illegally – including ones of Lawrence – was an unfortunate, but apt example of how to deal with a situation when things go bad. Lawrence was swift in her response, issuing a comment via Twitter.

Things will go wrong at some point, so you need to be ready to communicate in a timely manner as they happen. Too often companies duck and run for cover, which only leads to rumors and speculation. Have a solid crisis plan and team in place so you can deal with sticky situations head on.

Jennifer Lawrence delivers many marketing strategy lessons that we can all learn from. What celebrities have inspired your marketing strategy? What can you learn from them? Comment below.

Featured photo credit: Mingle Media Tv via flickr.com

More by this author

What Jennifer Lawrence Has Taught Me About Marketing Strategies 5 Surefire Ways to Avoid Communications Breakdowns Online How to Be Productive and Stay Sane Working at Home: 7 Success Strategies

Trending in Work

1 17 Ways to Ace Your Next Phone Interview And Land the Job You Deserve 2 How to Work Smarter Not Harder with These 12 Tips 3 5 Types of Leadership that Help You Build a High Performance Team 4 How to Dress for Success While You’re Working with a Tight Budget 5 8 Powerful Traits of Incredibly Successful Entrepreneurs Around the World

Read Next

Advertising
Advertising

Published on September 17, 2018

17 Ways to Ace Your Next Phone Interview And Land the Job You Deserve

17 Ways to Ace Your Next Phone Interview And Land the Job You Deserve

There is one thing standing in the way of you and the job of your dreams: a phone interview. The screening interview is an opportunity for companies to narrow the list of presumably qualified applicants and determine who merits a closer look.

So many candidates exclude themselves from the phone interview by being unprepared or by failing to take this screening session seriously. A phone interview should not block you from living the life you have always imagined.

Here are 17 tips to help you ace your next one:

1. Clear the deck.

If you are reading this blog, you are likely busier than you would prefer or even imagine. Even when you schedule or accept phone interviews, they are likely sandwiched between meetings.

To show up fully present, energized and engaged, I recommend you clear the deck and give yourself at least an hour of uninterrupted time before and 30 minutes following the interview.

You can use the time to mentally prepare, develop a list of questions, rehearse answers to likely questions and ensure you are comfortable and ready for the interview.

2. Look the part.

It is no secret that we perform better when we look and feel the part. If you have a phone interview, dress up for the interview, if dressing up is comfortable and allows you to put your best foot forward.

Even though you will likely do the interview from home or a private location, be sure you are dressed professionally. This will allow you to be fully engaged and present.

In the event, the interviewer asks to connect with you via Zoom, Google Hangout or Skype, you will be prepared.

3. Resend your resume and cover letter prior to the call.

As a courtesy, resend your resume and cover letter prior to your screening interview. You never know if the person interviewing you has had a busy day or if a schedule change forced him or her to work from home rather than the office where the individual has access to their files.

There have been many times in my career where a last-minute change or a mix-up with support staff has left me scrambling at the last minute to find a candidate’s resume. It is quite embarrassing to misplace a resume and ask the interviewee to resubmit it.

You can save the interviewer the trouble and earn extra points by resending both documents in advance of your call. A simple message will suffice, such as “I am looking forward to speaking with you in an hour, and I am resending my resume to ensure it is at the top of your inbox.”

Advertising

4. Research the interviewer.

Once your interview is scheduled, be sure to research the person facilitating it.

You will want to Google the person and check their social media accounts. When you research the interviewer, try to get a sense of the individual’s personal and professional interests.

Once you identify those interests, acknowledge them in the interview, but do not dwell on them, because you do not want to make the interviewer uncomfortable. Follow his or her lead. If the interviewer indulges your questions or comments, by all means, continue the conversation.

I am always impressed when someone I am meeting with takes the opportunity to learn something about me ahead of time. This projects interest, which is important in my line of work.

5. Research the company.

In addition to researching the interviewer, be sure to research the company.

Ask people in your network if they know anyone who works or has worked for the organization in question. Conduct a Google search on the company, and be mindful to look beyond the first page of the search query.

If there are yelp reviews on the company, be careful to review those and look for trends as well as how recent the reviews were posted. While more recent reviews are obviously cause for pause, older reviews – depending on their nature – could be problematic as well.

6. Check the staff listing or “About Us” section of the company’s website.

Part of your research into a company is assessing whether you know staff or board members who are connected with the company.

Most organizations list their staff or board members in the “About Us” or “Our Team” section of the website. Prior to a phone interview, check these sections to determine whether you know someone who works for the company. If you do, reach out to that person to request a phone interview to learn more about the company.

7. Remember interviewing is a two-way street.

As much as the company representative wants to learn about you as the interviewee, you will want to learn about the organization.

Try to ferret out information on the company, the job for which you are applying as well as the manager to whom you would report. You will also want to ask questions to assess the interview process.

Additionally, because culture is important and will permit or slow your ability to do your job, ask questions to assess company culture, such as “What do your employees say they like most about working for your organization?” “What do employees say they like least?” “What do you do to create and maintain a healthy workplace culture?”

Advertising

8. Develop questions prior to the interview.

Prior to your interview, develop a list of questions about the company, the position for which you are applying, growth opportunities in the company, the ideal candidate for the position, and so forth. This will save you the trouble of thinking of questions on the spot during the interview.

I have found that once I become nervous, it is a lot harder to come up with questions on the spot, and interviews can be anxiety-producing without preparation.

9. Stand during the interview.

I train leaders and, incidentally, graduate students to become spokespersons.

I recommend that they stand during media interviews. I find that it helps the person speaking to project better, and it reduces the urge to get too comfortable in an interview setting and say something that could be too informal.

Similarly, I recommend interviewees stand for at least a portion of their phone interview.

10. Allow the interviewer to talk.

While it is essential you ask questions during an interview, you should not dominate the conversation.

Most people love talking about themselves and the company they represent, and it is your job as the interviewee to walk a fine line between allowing the interviewer to talk and interspersing questions when and where appropriate.

I am not suggesting you remain silent – you want the interviewer to learn about you; but you should ensure that the interviewer has ample opportunity to do what most people do best: talk about themselves and their work.

11. Refrain from multitasking.

We all live hurried lives, and most of us have to-do lists that are impossible to complete.

When we have multiple due dates and obligations, it is typical to want to avail oneself of every seemingly free moment of time.

When conducting or participating in a phone interview, be as present as possible. This means refraining from multitasking, which could mean responding to emails, text messages or social media messages. It could mean researching the company during the interview.

Whatever multitasking means for you, simply do not do it, especially during a screening interview.

Advertising

12. Conduct the phone interview in a place where there is minimal noise.

A common thread throughout this post has been that most of us live busy lives. So, it is natural to be on the go.

If you have the luxury of conducting a phone interview from home or a private office where there is minimal noise, do so. You may also rent a co-working space or ask a friend if you can borrow his or her office.

Whatever you do, select a place where there is minimal noise and distraction. The person interviewing you should not have to strain to hear what you are saying or compete with ambient noises.

When I am interviewing a candidate and competing with background noise, I grow frustrated and my focus can shift from getting to know the person to silencing the noise. Do not force your interviewer to choose.

13. Be punctual.

Do not leave the interviewer waiting. This is both rude and unprofessional, and it may count against you.

If you are able to follow my earlier advice and not schedule meetings within an hour of your phone interview, you should have no time being prompt for your discussion.

If you foresee that you will be late, be sure to give the interviewer a heads-up at least 15-20 minutes prior to the start of the call.

14. Focus on how you can and will help.

Let’s face it: people are naturally self-interested.

When you walk into an interview focused on what you can bring and how you can solve a hiring manager’s problems, you will set yourself and your candidacy apart.

Think about the challenges you could potentially solve and then share how your joining the team will benefit the company, not just you.

15. Take the interview seriously.

Do not assume you will have an opportunity to meet face to face with company representatives. Do not discount the weight that may be placed on phone interviews.

I once applied for a position on the East Coast while living on the West Coast. While my first interview was face to face, my interview with one senior leader was over the phone. I walked into the interview thinking it would be less intense than it was.

Advertising

From the moment the leader got on the phone with me, I was on my toes. I had to quickly recalibrate to handle the intensity of the questions lobbed on me.

To this day, more than six years later, that phone interview remains one of the most difficult interviews I have ever had. Fortunately for me, I was offered the job, but the experience still stands out as a learning lesson.

16. Send a thank-you note.

Kindness is underrated. We live in a society where most people are overscheduled and overbooked.

When faced with intense pressure, it can be easy to underestimate the role of kindness. But when someone shares a portion of the day with you by granting you an interview, you owe it to that individual and to yourself to send a thank-you note following the interview.

The note can be via email, a standard letter or a card. So few people do this that those who do stand out.

Become an individual who remembers this gesture of kindness and professional courtesy.

17. Be positive.

Energy really is contagious. If you don’t believe me, consider locking yourself in a room for one hour with people are upset. By the time you leave the room, you will be upset right along with them. It is natural to mirror the other person even if you do not realize you are doing it.

During your next phone interview, mirror positivity, both about the position, the company and most importantly, your skill sets. The interviewer will pick up on your energy and positivity and that will reflect favorably.

I cannot tell you how many times I have interviewed candidates who communicated no excitement or enthusiasm. Getting through the interview was difficult, not to mention, I kept thinking about what it would be like to work with the person daily.

Being positive not only helps you feel better, it helps the person interviewing you as well.

If you have read this list and want to add other tips, please tweet the link to this article and include the point you believe I missed. Use the hashtag #AceIt when you reach out.

Featured photo credit: Unsplash via unsplash.com

Read Next