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What Jennifer Lawrence Has Taught Me About Marketing Strategies

What Jennifer Lawrence Has Taught Me About Marketing Strategies

As a marketer, I’m always looking beyond the typical business and marketing circles for ideas and inspiration. And celebrities and the entertainment industry can certainly provide great ideas for marketing dos and don’ts. They know how to create a buzz, deal with being in the public eye (or not) and everyone can take a lesson from their favorite celebrities.

Since Jennifer Lawrence burst onto the scene in Winter’s Bone, (which earned her a nomination for an Academy Award for Best Actress in 2011) she has become one of the most powerful women in Hollywood. Not only is she an extremely talented actress, she’s also a complete marketing powerhouse.

Here are 8 marketing lessons I’ve learned from Jennifer Lawrence:

1. There’s No Such Thing as an Overnight Success

Before Lawrence was cast in Winter’s Bone, she was a working actress and left high school early to follow her dream. She appeared on episodes of Monk, Cold Case, and Medium, and then 30 episodes of the The Bill Engvall Show, along with acting in several independent films. While it may have seemed that she came out of nowhere, she’d been working steadily since 2006 in TV and film roles.

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When it comes to marketing and business in general, there truly is no such thing as an overnight success. Dig deeper for the backstory to learn how things came to the point they are at today, and don’t expect your venture to suddenly hit the big time. It takes hard work and hustle to get where you want to go – and it may take years.

2. Consistency is Key

As an actress, Lawrence is consistently amazing and delivers the goods. She also works consistently, taking on a wide variety of roles. If you look her filmography, she has been working continually since 2011 taking on roles in the Hunger Games, X-Men, Silver Linings Playbook and more. Audiences, directors and producers all adore her because they know they can count on her performance and she stays top of mind.

With any marketing initiative your audience needs to know that you won’t pull a disappearing act. It’s important that you show up consistently and you exceed their expectations every time .

3. You Don’t Always Have to Be the Lead Actress

While Lawrence is one of the most powerful people in Hollywood right now, she chooses her roles thoughtfully and carefully. She doesn’t always have to be the superstar and excels in ensemble casts, such as those in The Hunger Games Trilogy or American Hustle.

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Working in a team and finding the right support gives marketing more impact. Look at how you can hire additional talented people or team up with other companies or individuals to make your performance stronger.

4. Carve Out Your Own Niche

When Lawrence appeared on the scene, she was compared with Best Actress nominees such as Carey Mulligan and Rooney Mara. Since then, Jennifer has essentially created her own niche where no other actress is in the same league. Her star power and talent is so strong that she’s landing roles that are tailor made for her.

Creating your own niche is one of the most effective ways to set yourself apart in your industry and in your marketing. You can eliminate competition quickly by clearly creating a niche where your performance or product is so superior that no one can even swim in the same pool.

5. Stay Classy

Jennifer Lawrence is young, yet you don’t see pictures of her hitting the clubs or partying it up with friends. She understands that she is in the public eye, and unfortunately will be judged by her actions. By keeping it classy she shows that she is reliable and worthy of the accolades she receives.

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Keep your marketing classy by not bashing the competition and staying out of things that could be perceived as unprofessional or questionable. You and your organization’s brand and reputation is at stake.

6. Be Authentic and Accessible

A big part of Lawrence’s appeal is the fact that she’s so likable. Her persona is very much that of someone everyone wants to be around, she’s your girl next door, your best friend, your quirky cousin. She’s shamelessly authentic showing off her goofy side (tripping at awards shows – anyone who’s ever worn heels understands) and staying very accessible (bringing her childhood best friend as her date to awards shows). Many stars win the public over with mystery, but Lawrence does the opposite by simply being who she is.

Look at how you can make marketing more human and tap into the fact that people do business with people. If you can create an experience where customers or clients feel that your organization is accessible, they are more likely to continue doing business with you.

7. Know When to Step Back

There’s no denying that Lawrence has a well-oiled PR machine that goes to work with the release of each film, but in between films, you don’t see a lot of Lawrence. She understands that PR is best done when you have something to say and that it is not effective when you are consistently out there angling for coverage. Unlike many of her contemporaries who are out there posing hard on every red carpet they can find, Lawrence only goes for PR when it is appropriate.

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PR is a powerful tool, but you want to take a page from the Jennifer Lawrence playbook and only pursue it when you really have something to say. Focus on doing PR when you have your best news or stories to share. Your efforts will be much more effective as people will want to hear what you have to say.

8. Tackle Sticky Situations Head On

The recent nude photo scandal where hackers shared photos obtained illegally – including ones of Lawrence – was an unfortunate, but apt example of how to deal with a situation when things go bad. Lawrence was swift in her response, issuing a comment via Twitter.

Things will go wrong at some point, so you need to be ready to communicate in a timely manner as they happen. Too often companies duck and run for cover, which only leads to rumors and speculation. Have a solid crisis plan and team in place so you can deal with sticky situations head on.

Jennifer Lawrence delivers many marketing strategy lessons that we can all learn from. What celebrities have inspired your marketing strategy? What can you learn from them? Comment below.

Featured photo credit: Mingle Media Tv via flickr.com

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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