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What Jennifer Lawrence Has Taught Me About Marketing Strategies

What Jennifer Lawrence Has Taught Me About Marketing Strategies

As a marketer, I’m always looking beyond the typical business and marketing circles for ideas and inspiration. And celebrities and the entertainment industry can certainly provide great ideas for marketing dos and don’ts. They know how to create a buzz, deal with being in the public eye (or not) and everyone can take a lesson from their favorite celebrities.

Since Jennifer Lawrence burst onto the scene in Winter’s Bone, (which earned her a nomination for an Academy Award for Best Actress in 2011) she has become one of the most powerful women in Hollywood. Not only is she an extremely talented actress, she’s also a complete marketing powerhouse.

Here are 8 marketing lessons I’ve learned from Jennifer Lawrence:

1. There’s No Such Thing as an Overnight Success

Before Lawrence was cast in Winter’s Bone, she was a working actress and left high school early to follow her dream. She appeared on episodes of Monk, Cold Case, and Medium, and then 30 episodes of the The Bill Engvall Show, along with acting in several independent films. While it may have seemed that she came out of nowhere, she’d been working steadily since 2006 in TV and film roles.

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When it comes to marketing and business in general, there truly is no such thing as an overnight success. Dig deeper for the backstory to learn how things came to the point they are at today, and don’t expect your venture to suddenly hit the big time. It takes hard work and hustle to get where you want to go – and it may take years.

2. Consistency is Key

As an actress, Lawrence is consistently amazing and delivers the goods. She also works consistently, taking on a wide variety of roles. If you look her filmography, she has been working continually since 2011 taking on roles in the Hunger Games, X-Men, Silver Linings Playbook and more. Audiences, directors and producers all adore her because they know they can count on her performance and she stays top of mind.

With any marketing initiative your audience needs to know that you won’t pull a disappearing act. It’s important that you show up consistently and you exceed their expectations every time .

3. You Don’t Always Have to Be the Lead Actress

While Lawrence is one of the most powerful people in Hollywood right now, she chooses her roles thoughtfully and carefully. She doesn’t always have to be the superstar and excels in ensemble casts, such as those in The Hunger Games Trilogy or American Hustle.

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Working in a team and finding the right support gives marketing more impact. Look at how you can hire additional talented people or team up with other companies or individuals to make your performance stronger.

4. Carve Out Your Own Niche

When Lawrence appeared on the scene, she was compared with Best Actress nominees such as Carey Mulligan and Rooney Mara. Since then, Jennifer has essentially created her own niche where no other actress is in the same league. Her star power and talent is so strong that she’s landing roles that are tailor made for her.

Creating your own niche is one of the most effective ways to set yourself apart in your industry and in your marketing. You can eliminate competition quickly by clearly creating a niche where your performance or product is so superior that no one can even swim in the same pool.

5. Stay Classy

Jennifer Lawrence is young, yet you don’t see pictures of her hitting the clubs or partying it up with friends. She understands that she is in the public eye, and unfortunately will be judged by her actions. By keeping it classy she shows that she is reliable and worthy of the accolades she receives.

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Keep your marketing classy by not bashing the competition and staying out of things that could be perceived as unprofessional or questionable. You and your organization’s brand and reputation is at stake.

6. Be Authentic and Accessible

A big part of Lawrence’s appeal is the fact that she’s so likable. Her persona is very much that of someone everyone wants to be around, she’s your girl next door, your best friend, your quirky cousin. She’s shamelessly authentic showing off her goofy side (tripping at awards shows – anyone who’s ever worn heels understands) and staying very accessible (bringing her childhood best friend as her date to awards shows). Many stars win the public over with mystery, but Lawrence does the opposite by simply being who she is.

Look at how you can make marketing more human and tap into the fact that people do business with people. If you can create an experience where customers or clients feel that your organization is accessible, they are more likely to continue doing business with you.

7. Know When to Step Back

There’s no denying that Lawrence has a well-oiled PR machine that goes to work with the release of each film, but in between films, you don’t see a lot of Lawrence. She understands that PR is best done when you have something to say and that it is not effective when you are consistently out there angling for coverage. Unlike many of her contemporaries who are out there posing hard on every red carpet they can find, Lawrence only goes for PR when it is appropriate.

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PR is a powerful tool, but you want to take a page from the Jennifer Lawrence playbook and only pursue it when you really have something to say. Focus on doing PR when you have your best news or stories to share. Your efforts will be much more effective as people will want to hear what you have to say.

8. Tackle Sticky Situations Head On

The recent nude photo scandal where hackers shared photos obtained illegally – including ones of Lawrence – was an unfortunate, but apt example of how to deal with a situation when things go bad. Lawrence was swift in her response, issuing a comment via Twitter.

Things will go wrong at some point, so you need to be ready to communicate in a timely manner as they happen. Too often companies duck and run for cover, which only leads to rumors and speculation. Have a solid crisis plan and team in place so you can deal with sticky situations head on.

Jennifer Lawrence delivers many marketing strategy lessons that we can all learn from. What celebrities have inspired your marketing strategy? What can you learn from them? Comment below.

Featured photo credit: Mingle Media Tv via flickr.com

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Published on June 5, 2018

Is It Time for a Career Change? Find Your Answer Here with These Steps

Is It Time for a Career Change? Find Your Answer Here with These Steps

Are you challenged at work? Do you regret career decisions? Are you happy? If the answer to the questions leads to a negative feeling, it is time to determine next steps.

Many people settle for a career that no longer brings satisfaction. Most will respond by stating, “I am surviving” if a colleague asks them “How’s work?”

Settling for a job to pay bills and maintain a lifestyle is stagnation. You can re-direct the journey of a career with confidence by taking control of future decisions. After all, you deserve to be live a happy life that will offer a work-life balance . Let’s look at the reasons why you need a career change and how to make it happen for a more fulfilling life.

Signs that you need a career change

The challenges of dissatisfaction in a career can have a negative impact on our mental health. As a result, our mental health can lead to the obvious appearance of stress, aging, weight gain and internal health issues.

You deserve a career that will fulfill the inner desire of true happiness. Here are common factors that it is time for you to change your career.

Physical signs

Are you aging since you started your job? Do you have anxiety? What about work-related injuries?

It feels amazing to receive a pay cheque, but you deserve to work in an environment that brings out the best of you. If the work environment is hazardous, speak to your boss about alternative options.

In the case that colleagues or your boss take advantage of your kindness, feeling the anxiety of fear of losing your job because of a high-stress environment may not be right for you.

Mental signs

One out of five Americans has mental health issues, according to Mental Health America.[1] In most cases, it is related to stress.

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I remember working at a job in a work environment where harassment was acceptable. I had to walk on eggshells to avoid crossing the line with colleagues. My friends started to notice the difference in that I seemed out of character. It was then that I knew that changing a career to freelancing was the right decision.

Here is a list of mental signs of workplace unhappiness:

  • The tension in your neck
  • Difficulties with sleeping
  • Unable to concentrate
  • High anxiety
  • Depression

If you start to feel your self-esteem is diminishing, it is time to consider if working in a high-stress industry is for you. The truth is, this negative energy will be transferred to people in your life like friends and family.

Why a career change is good for you

I have a friend that works in the medical industry. She was once a nurse working directly with patients in one of the top hospitals in her area. After five years, she started to internalize the issues with her patients to the point where she felt depressed after work hours. It impacted her relationship with her family and she almost lost herself.

One day, she decided to wake up and take control of her destiny. She started applying for new medical jobs in the office. It meant working on medical documentation of patients which is not an ideal career based on what society expects a medical professional to perform. But she started to feel happier.

It is a classic example of a person that was negatively impacted by issues at work, stayed in the same industry but changed careers.

A career change can fulfill a lifelong dream, increase one’s self-esteem or revive the excitement for one’s work.

You know a career change can be the right decision to make if you experience one or all of these:

  • Working in a negative workplace: Don’t be discouraged. A negative workplace can be changed by working at a new organization.
  • Working with a difficult boss: The challenges of working with a difficult boss can be stressful. All it takes is communication. You can address the issue directly with a manager professionally and respectfully.
  • Feeling lost about what you do: Most people stay at their jobs and settle for mediocrity because of the fear of failure or the unknown. The rise to success often comes with working a tedious role or stepping outside of one’s comfort zone. If you fear the idea of being involved in activities that are new, remember that life is short. Mediocrity will only continue to make you feel as if life is passing you by.

Common mistakes of people making a career change

Most people that feel they need a career are frustrated with their situation at work. What is your situation?

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  • Desire for an increase of salary: The desire for a higher income can persuade some to believe they are in the wrong career. The issue with this is more money requires more time in the office or taking on several positions at a time. At times, pursuing a high-income role can be the complete opposite of what one is expected. It is what happens when a colleague leaves a company to a new one and returns several years later.
  • Overnight decision: Let’s face it. We make overnight decisions when stressed out or disappointed with situations at work. The problem with a quick decision is the negative and positive points is overlooked.
  • Rejected for a promotion: I have heard stories of managers that applied ten times for a position throughout a 5-year period. Yes, it sounds to be a lengthy process, but at times, a promotion requires time. Avoid changing a career if you do not see the results of a promotion currently.
  • Bored at work: Think deeply about this point. If you work a job that is repetitive, it is normal to feel bored. You can spice it up by changing the appearance of your desk, socializing with new employees in a different department, joining a leadership committee at work or coming to work with enthusiasm. Sometimes, all it takes is you to change jobs into a fun situation.

A career change can take time, networking, education and the job search process can be a journey. Here is a list of things to consider before making a final decision:

  • How long have you worked in your career?
  • What is the problem at work? Do you work well with the team?
  • Do you receive recognition?
  • Can you consider working in a new department?

The reason it is important to think about the work situation is some people decide to change career for factors that are insignificant. Factors that can potentially change if the person works in a different department or new organization. Here is a list of unimportant factors to think about before you decide to make the transition:

Now that you had a chance to review your work situation and none of these recommendations can help, it is time to take the next step.

How to make the change for a successful career (Step-by-step)

The ultimate key to success is to go through a career transition step by step to avoid making the wrong decision.

1. Write a career plan

A career plan has a dead line for action steps that includes taking new courses, learning a new language, networking or improving issues at work.[2] A career plan should be kept in your wallet because it will motivate you to keep pursuing the role.

You can learn how to set your career plan here.

2. Weigh your options

If you have a degree in Accounting, write down five positions in this industry of interest. The good news is diplomas and degrees can be used to a variety of roles to choose.

You don’t have to stick to what society holds a top job, in the end, choosing the right role that will make you happy is priceless.

3. Be real about the pros and cons

It is time to be honest about strengths, weaknesses, opportunities and threats that are impacting the current situation.

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A SWOT Analysis of a career can include:

  • Economic factors
  • Direct competition: Is this role in high demand?
  • Location: Do you need to move? If the goal is to work in tech and living in Cincinnati is not realistic, consider moving to San Francisco.
  • Achievements: To stand out from the competition achievements like awards, committee involvement, freelance work or volunteering is a recipe for success.
  • Education: Do you need to go back to school? Education can be expensive. However, online courses, webinars or self-study is an option.

A career blueprint is the first step to creating realistic goals. A person without goals will be disappointed without a clear direction of what to do next.

4. Find a mentor

A mentor that works in the desired position can share the pros and cons of working in the role. Here is a list of questions to ask a mentor:

  • What is required to be successful in the role?
  • What certification or educational development is needed?
  • What are the challenges of the role?
  • Is there potential for career advancement?

A chat at a coffee shop with a mentor can change your mind about the desire for a career change.

Find out how to pick a good mentor for yourself in this article: A Good Mentor Is Hard to Find: What to Look for in a Mentor

5. Research salary

Some people decide to change careers for a role that pays less or perks like benefits to make up for the difference in previous to potential salary.

It can reveal the cities throughout the country that offer a higher salary for those that have an interest in relocating for work.

6. Be realistic

If your goal is to move up into an executive position, it is time to be honest about where you are in your career.

For example, if boardroom meetings, high-level discussions about financials or attending weekly networking events are boring, an executive role may not be right for you. If you are an introvert and working with people every day is nerve wrecking, you need to reconsider a job in sales.

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Ask yourself if you can work in this role for the next five years of your life. If other benefits that come with the role are enticing, other roles are fit that will make you happy.

7. Volunteer first

A person that wants to become a manager should take on volunteer opportunities to experience the reality of the position.

Becoming a committee member to pursue a presidential opportunity can provide a perspective on leadership, maintaining a budget and public speaking.

Volunteer in a role until you are certain that it is the right opportunity.

8. Prepare your career tools

I recommend asking a boss, colleague or mentor for career tools. If you prefer professional assistance, you can seek out resume writing assistance. Here is a list of things to consider when preparing career tools:

  • Online search: Search your name online to see what shows up. I recommend searching images that are on Facebook, Twitter, Snapchat or other sites on a personal account. The last thing you want to realize is the job search is unsuccessful because there is unprofessional content you posted online.
  • Be LinkedIn ready: Recruiters conduct a LinkedIn search to see if the work experience is the same on a resume. Remember to change the wording on LinkedIn from the resume, or it will appear there was no effort put into creating the profile.
  • Portfolio: A portfolio of work is recommended for people that work in the arts, writing, graphic design and other fields. I recommend a portfolio online and one that is available in hand when attending job interviews or networking meetups.

Final thoughts

It takes time to move towards a new career. Pay attention to the physical and mental signs to maintain your health. You deserve to work in happiness and come home stress-free. If you avoid the common mistakes people make, you will discover the role that is the best fit with your skillsets.

Master these action steps and changing careers will be on your terms to make the best decision for your future.

Featured photo credit: Pexels via pexels.com

Reference

[1]Mental Health America: The State of Mental Health in America
[2]MIT Global Education & Career Development: Make a Career Plan

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