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What Jennifer Lawrence Has Taught Me About Marketing Strategies

What Jennifer Lawrence Has Taught Me About Marketing Strategies

As a marketer, I’m always looking beyond the typical business and marketing circles for ideas and inspiration. And celebrities and the entertainment industry can certainly provide great ideas for marketing dos and don’ts. They know how to create a buzz, deal with being in the public eye (or not) and everyone can take a lesson from their favorite celebrities.

Since Jennifer Lawrence burst onto the scene in Winter’s Bone, (which earned her a nomination for an Academy Award for Best Actress in 2011) she has become one of the most powerful women in Hollywood. Not only is she an extremely talented actress, she’s also a complete marketing powerhouse.

Here are 8 marketing lessons I’ve learned from Jennifer Lawrence:

1. There’s No Such Thing as an Overnight Success

Before Lawrence was cast in Winter’s Bone, she was a working actress and left high school early to follow her dream. She appeared on episodes of Monk, Cold Case, and Medium, and then 30 episodes of the The Bill Engvall Show, along with acting in several independent films. While it may have seemed that she came out of nowhere, she’d been working steadily since 2006 in TV and film roles.

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When it comes to marketing and business in general, there truly is no such thing as an overnight success. Dig deeper for the backstory to learn how things came to the point they are at today, and don’t expect your venture to suddenly hit the big time. It takes hard work and hustle to get where you want to go – and it may take years.

2. Consistency is Key

As an actress, Lawrence is consistently amazing and delivers the goods. She also works consistently, taking on a wide variety of roles. If you look her filmography, she has been working continually since 2011 taking on roles in the Hunger Games, X-Men, Silver Linings Playbook and more. Audiences, directors and producers all adore her because they know they can count on her performance and she stays top of mind.

With any marketing initiative your audience needs to know that you won’t pull a disappearing act. It’s important that you show up consistently and you exceed their expectations every time .

3. You Don’t Always Have to Be the Lead Actress

While Lawrence is one of the most powerful people in Hollywood right now, she chooses her roles thoughtfully and carefully. She doesn’t always have to be the superstar and excels in ensemble casts, such as those in The Hunger Games Trilogy or American Hustle.

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Working in a team and finding the right support gives marketing more impact. Look at how you can hire additional talented people or team up with other companies or individuals to make your performance stronger.

4. Carve Out Your Own Niche

When Lawrence appeared on the scene, she was compared with Best Actress nominees such as Carey Mulligan and Rooney Mara. Since then, Jennifer has essentially created her own niche where no other actress is in the same league. Her star power and talent is so strong that she’s landing roles that are tailor made for her.

Creating your own niche is one of the most effective ways to set yourself apart in your industry and in your marketing. You can eliminate competition quickly by clearly creating a niche where your performance or product is so superior that no one can even swim in the same pool.

5. Stay Classy

Jennifer Lawrence is young, yet you don’t see pictures of her hitting the clubs or partying it up with friends. She understands that she is in the public eye, and unfortunately will be judged by her actions. By keeping it classy she shows that she is reliable and worthy of the accolades she receives.

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Keep your marketing classy by not bashing the competition and staying out of things that could be perceived as unprofessional or questionable. You and your organization’s brand and reputation is at stake.

6. Be Authentic and Accessible

A big part of Lawrence’s appeal is the fact that she’s so likable. Her persona is very much that of someone everyone wants to be around, she’s your girl next door, your best friend, your quirky cousin. She’s shamelessly authentic showing off her goofy side (tripping at awards shows – anyone who’s ever worn heels understands) and staying very accessible (bringing her childhood best friend as her date to awards shows). Many stars win the public over with mystery, but Lawrence does the opposite by simply being who she is.

Look at how you can make marketing more human and tap into the fact that people do business with people. If you can create an experience where customers or clients feel that your organization is accessible, they are more likely to continue doing business with you.

7. Know When to Step Back

There’s no denying that Lawrence has a well-oiled PR machine that goes to work with the release of each film, but in between films, you don’t see a lot of Lawrence. She understands that PR is best done when you have something to say and that it is not effective when you are consistently out there angling for coverage. Unlike many of her contemporaries who are out there posing hard on every red carpet they can find, Lawrence only goes for PR when it is appropriate.

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PR is a powerful tool, but you want to take a page from the Jennifer Lawrence playbook and only pursue it when you really have something to say. Focus on doing PR when you have your best news or stories to share. Your efforts will be much more effective as people will want to hear what you have to say.

8. Tackle Sticky Situations Head On

The recent nude photo scandal where hackers shared photos obtained illegally – including ones of Lawrence – was an unfortunate, but apt example of how to deal with a situation when things go bad. Lawrence was swift in her response, issuing a comment via Twitter.

Things will go wrong at some point, so you need to be ready to communicate in a timely manner as they happen. Too often companies duck and run for cover, which only leads to rumors and speculation. Have a solid crisis plan and team in place so you can deal with sticky situations head on.

Jennifer Lawrence delivers many marketing strategy lessons that we can all learn from. What celebrities have inspired your marketing strategy? What can you learn from them? Comment below.

Featured photo credit: Mingle Media Tv via flickr.com

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Published on January 7, 2021

How To Train Yourself When You Lack Attention To Details

How To Train Yourself When You Lack Attention To Details

Some people see the trees for the forest, and some see only the forest, meaning they lack strong attention to detail. But even if you’re one of the people who take a macro rather than a micro view, true professionalism requires balancing both.

If focusing on the fine points is not your forte, you will benefit from training yourself to pay attention to details. You will profit by saving yourself time, effort, money, and credibility.

Why Training Yourself in Attention to Details Pays Off

You add value to your organization when you make the effort to ensure that you performed your work thoroughly and effectively. This is why job postings often list “attention to details” among the required skills.

When you present your supervisor or client with well-completed, high-quality work the first time, it maximizes your value and minimizes wasted time. Detail-oriented people are also more adept at catching mistakes that could lead to costly blunders.

Moreover, attention to detail is an indicator of possessing other in-demand employee qualities, such as organization, thoroughness, and focus. In some professions, such as accounting, engineering, medical research, and more, you can only excel if you have trained yourself to pay attention to details.

In other professions, possessing strong attention to detail is the very quality that will get you promoted to a position where you will be asked to consider the big picture.

Finally, if you are the “go-to” details person, everyone else on the team can relax a bit. They know the project is in good hands and will likely throw you more projects as a reward. This will ultimately lead to your advancement.

3 Important Aspects of Becoming More Detail-Oriented

Here are the 3 important things you need to learn if you want to remedy your lack of attention to detail:

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  1. Respect deadlines
  2. Understand the work-flow plan
  3. Build in time to mess up

1. Respect Deadlines

Deadlines lend all projects a finish line. One smart idea is to take the given deadline and work backward from it, calculating when your piece of the project is due. Then, if you stick to the proscribed schedule for completing the mini-projects that you have, you will never miss a deadline.

One important note on this: It is smarter to stick to the deadline and turn in work that merits a “B+” than to blow the deadline with “A” work. Chances are, through revision and suggested changes from others on the team, you can bring up your B+ work to an A later. But if you disregard deadlines, you will lose the respect of your boss and fellow teammates.

2. Understand the Work-Flow Plan

Your team is developing work in conjunction with other teams who have projects and deadlines of their own. When you grasp the whole work-flow plan, you may be able to either add insight to the greater project or to your own smaller piece of it that others at the firm will consider valuable.

3. Build in Time to Mess Up

You can expect that “what can go wrong will go wrong.” Don’t overpromise on deadlines. Something likely will mess up, but when it does if you built in the time to fix it, those around you won’t freak out.

Chances are, you already give your attention to several details. Take heart. You can do this! You can overcome your lack of attention to detail and become more detail-oriented.

For starters, consider this: Most people take the time and put in extra effort into the activities or undertakings that matter to them most. Training yourself to become more detail-oriented can mean adopting a similar pattern of behavior.

Apply the same attention you give to your appearance. Are you a meticulous dresser? Do you pay attention to how you pair patterns and colors, and how you accessorize a particular outfit?

This is the same system to use when you lack attention to detail with your work. Give every item careful consideration so that each one contributes to the perfectly pieced-together whole.

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Assemble the ingredients the way you do when you cook. Cooking and baking from scratch require close attention to details as you measure and add each ingredient in sequence, and you time everything so that the meal comes together at the same time.

Similarly, your work product requires you to gauge whether all the ingredients have been added and that your final product is delivered on time.

Organize your business network like you do your social contacts. If you follow a broad base of friends and acquaintances on social media, you can apply similar skills to stay up-to-date on details associated with business acquaintances.

When you meet somebody who could be influential to your career or a resource for improving your skills, follow that person on social media. Respond to their posts to keep the lines of communication flowing.

12 Tips to Help You if You Lack Attention to Detail

Teaching yourself to take note of important details involves sharpening your perceptions and thinking ahead. The following tips will help you adopt these practices. Master these habits when training yourself to become detail-oriented.

1. Learn to Listen Well

You will pick up relevant information and needed nuance when you apply the skills of active listening. In conversations, train yourself to make eye contact, give your undivided attention to the speaker, and ask pertinent follow-up questions.

Training yourself to pay better attention to details in conversations includes learning to fully concentrate on what others have to say. If you find it hard, there’s no harm in taking notes on what they say.

2. Pay Attention to Social Cues

Make a point of noticing body language and facial expressions that provide insights into how others perceive a situation. Social cues offer details that give you an understanding of how words and actions impact others. The infamous character Michael Scott of the television show “The Office” epitomizes the consequences of not paying attention to others’ body language.[1]

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3. Follow Rules

Rules and protocols usually come about from lessons learned and are put in place to avoid further mishaps—whether from a safety or efficiency standpoint. If you’re given step-by-step procedures to follow, check them off as you go. Also, return to the rules at the project’s end just to make sure you adhered to them all.

4. Take Notes

Note-taking is a way to boost your retention and gives you something to refer back to when you need to keep track of pertinent details. You will also heighten your focus as you listen for relevant information. Review your notes shortly after the meeting or conversation and highlight the content that you intend to apply.

5. Prioritize What Needs Your Attention Now

When you have a full slate of work that demands your attention, take a few moments to sort assignments from most to least urgent. Keep a calendar, spreadsheet, or project planning software up-to-date with schedules and deadlines to help you stay organized.

As you tackle each urgent assignment, give it your full attention so no details are missed. Give yourself ample time—especially if you tend to be someone who waits until the last minute—as rushing can make you overlook important details.

6. Have a Detail-Oriented Assistant Check Your Work

If you lack attention to detail, then it makes sense to seek help from someone detail-oriented. If you have this option, take advantage of it. Two sets of eyes are better than one. Just be sure to credit your assistant for their help once the project is completed.

7. Learn the Rules of Writing Well

English is a difficult language, and grammar, punctuation, and spelling can all sabotage you unless you pay attention to detail. When in doubt, look it up. Free to use website services such as Grammarly can help.

8. Proofread Before You Hit Send

Nothing is perfect in its first draft. If you lack attention to detail, then put in the extra effort before submitting things. Before you send off any written work, check carefully not only for misspellings and incomplete sentences but also for improper tone, inappropriate colloquialisms, and inconsistent formatting. When your written communications are error-free, they will have their intended impact.

9. Minimize Distractions

It is impossible to stay focused when colleagues carry on conversations nearby or your mobile notifications ding you throughout the day. Do your best to limit distractions.

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If you are working where there is a lot of noise or side activity, try wearing noise-canceling headphones or seeking out a quiet corner. Disable your notifications when you need to focus, and resolve to only check them after you have completed your assignment.

10. Take Breaks

It may sound counter-intuitive to stop and take a walk, but it’s necessary. Walk away from the screen. Moving from one task to the next across the span of your workday is a recipe for brain fatigue. Give your brain a recess time when you come to a natural stopping place or after you complete one project and before you start the next. These short pauses are necessary for sorting through all the details needed for coming up with successful solutions.

11. Make Time for Reflection

At the end of a workday, take a few minutes to go over the day’s events in your mind. What was said or relayed in conversations? What is the status of the projects you worked on? What else occurred that you should pay attention to? Could there have been any details you might have missed that you should address tomorrow?

12. Keep a Detailed To-Do List

This simple organizational tool is your best ally for getting your work done on time and for paying attention to the details. If you are pressed for time (and who isn’t?), write your list to coordinate with dayparts.

Allot a certain number of hours to complete each task, do it, and then check it off. Nothing feels more rewarding than completing all the tasks on your list. But if you can’t finish them, then carry them over to the following day.

Final Thoughts

Details may seem small, but they can become a lot larger when they are overlooked. If you know you lack attention to detail, commit to training yourself to embrace the many facets that can help you consistently excel in the tasks you set out to accomplish.

When you begin to catch your mistakes in advance or apply the tidbits of information you gathered from paying close attention, you will know that you have trained yourself in the fundamentals of becoming detail-oriented. After that, you should start hearing the phrase “Great job!” more often.

More Tips on Boosting Your Attention to Detail

Featured photo credit: Cristina Gottardi via unsplash.com

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