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Six Great Ways to Ruin a Brainstorm

Six Great Ways to Ruin a Brainstorm


    The brainstorm is the most popular group creativity exercise. It is quick, easy and it works. But many organizations have become frustrated with brainstorms and have stopped using them. They say brainstorms are old-fashioned and no longer effective. But the real reason for the frustrations is that the brainstorms are not facilitated properly. A well-run brainstorm is fun and energetic. It will generate plenty of good ideas. But a poor brainstorm can be frustrating and demotivational. Let’s look at some simple ways to ruin your next brainstorm meeting.

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    1. Having no clear objectives

    A brainstorm with a vague or unclear purpose will wander and lose its way. So set a clear objective. The purpose of the brainstorm is to generate many creative ideas to answer a specific goal. It is best to express the goal as a question. A wooly objective is not helpful. ‘How can we do better?’ is not as good as ‘How can we double sales in the next 12 months?’ However, the parameters of the questions should not be too detailed or it can close out lateral possibilities. ‘How can we double sales, through existing channels and with the current product set?’ is probably too constrained. Once the question has been agreed it is written up clearly for all to see.

    It is worth setting objectives for the number of ideas to be generated and the time to be spent. ‘We are looking to generate 60 ideas in the next 20 minutes. Then we will whittle them down to 4 or 5 really good ones.’

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    2. Too homogenous a group

    If everyone is from the same department then creativity can be inhibited and you may get ‘group think’. Choose the group carefully. The best size is somewhere between six and twelve. Too few people and there are not enough diverse inputs. Too many people and it is hard to control and retain everyone’s commitment. Sprinkle the group with a few outsiders from other areas or even from outside the business – people who can bring some different perspectives and wacky ideas. A good mix of people works best – varied ages, men and women, experienced and fresh in, etc.

    3. Letting the boss act as facilitator

    Beware of having an autocratic boss with his or her team. They can inhibit or shape the discussion. If the boss is present then it is better to have a good independent facilitator – someone who can encourage input from everyone and stop one person from dominating. The worst formula for a brainstorm is generally the department manager leading the meeting and acting as scribe and censor at the same time.

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    4. Allowing early criticism

    The most important rule of brainstorming is – suspend judgment. In order to encourage a wealth of wacky ideas it is essential that no one is critical, negative or judgmental about an idea. Any idea that is uttered – no matter how stupid – must be written down. The rule about suspending judgement during the idea generation phase is so important that it is worth enforcing rigorously. A good technique is to issue water pistols; anyone who is critical gets squirted.

    5. Settling for a few ideas.

    Don’t get a handful of ideas and then start analyzing. Quantity is great. The more ideas the better. Brainstorming is one the few activities in life where quantity improves quality. Think of it as a Darwinian process. The more separate ideas that are generated the greater the chance that some will be fit enough to survive. You need stacks of energy and buzz driving lots of wacky ideas. Crazy thoughts that are completely unworkable are often the springboards for other ideas that can be adapted into great new solutions. So keep the crazy ideas coming – you have to kiss a lot of frogs to find one prince!

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    6. No closure or follow through.

    Don’t stop the meeting after generating lots of ideas with a vague promise to follow up. If people see no real outcomes they will become frustrated with the process and lose faith. You should quickly analyze the ideas at the meeting. One of the best ways is to divide the proposals into three categories – promising, interesting or reject. If any of the promising ideas are real no-brainers – so good that they should be implemented straight away then give them to someone as an action item immediately.

    You should categorize and collect the ideas. On a separate flipchart write all the promising and interesting ideas which are marketing ideas say and on another chart all the sales ideas etc. This process of rearranging the ideas can help you see new combinations and possibilities. Some people use post it notes at this stage so that they can easily move ideas around.

    If you are pressed for time then an alternative method of selecting the best ideas is to give everyone five points. They can allocate points to their favorite ideas in any way that they want. They can give one point to five separate ideas or all five to one idea. Then you total the points and select the best for further action.

    Close the meeting by thanking everyone for their input. Mention again one of two of the best, most inventive or funniest ideas. Then see which ideas you can implement – even if they are small things.
    People enjoy short, high-energy brainstorms that lead to actions. These meetings can motivate people, improve efficiency and drive innovation.

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    Paul Sloane

    Professional Keynote Speaker, Author, Innovation Expert

    How to Win an Argument – Dos, Don’ts and Sneaky Tactics How to Get Rich: 11 Bold Moves That Guarantee Wealth How to be a Brilliant Conversationalist Think Laterally Write A Killer Resume In Seven Easy Steps

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    Last Updated on February 17, 2020

    How to Become Smarter: 21 Things You Can Do Daily

    How to Become Smarter: 21 Things You Can Do Daily

    Although many people believe intelligence is limited to those with high I.Q.s, there are a number of potential methods to boost one’s cognitive abilities and become more effective at various professional and personal pursuits.

    With enough motivation and determination, anyone can expand their mental capabilities and become smarter. Integrating new habits into your regular routine and providing proper stimulation can sharpen your intellect quickly and leave you inspired to take on new challenges each day.

    So how to become smarter?

    Brain health is an important key in complete physical health. The list below includes the best brain-engaging activities in daily life.

    Inviting Novelty

    To create new neural pathways and strengthen the brain, it’s critical for people to continually incorporate new experiences and information into their lives. At first, these moments might feel useless, but eventually, you will find yourself looking forward to quiet moments alone.

    1. Visit New Places

    Whether this means studying in a new coffee shop, taking a different route to work, or traveling to a different country, displacement is good for the brain. This might be difficult to recognize in the moment since it usually feels rather awkward – at least initially. At the coffee shop, you can’t order the “usual.” You have to study a new menu, pick something you have never tried before, and make a decision.

    While this seems simple, people enjoy the comfort of habit. We like to know what to expect at all times. When you travel to a new country, the language is strange, the customs are unfamiliar, and the culture presents a strange new rhythm of life. Adjusting to these new elements forces the brain to tackle new, unexpected challenges.

    Learning how to communicate through a language barrier forces the brain to develop creative ways to express needs and emotions. Listening to new music, trying new foods, and navigating foreign streets all work to challenge your brain’s capacity to adapt to new situations.

    2. Continue Your Education

    Adult education is one of the best investments of time, money, and energy you can make. While education is valuable throughout childhood and adolescence, adults often underestimate their ability to learn new concepts and skills.

    Challenge yourself to take a class, academic or creative. Voluntarily choosing to continue education provides a perfect opportunity for your brain to create new connections and build higher intelligence.

    Also check out these 15 Ways to Cultivate Continuous Learning for a Sharper Brain.

    3. Read and Watch the News

    This is one activity that maintains the appearance of habit while nurturing healthy brain waves. Setting aside half an hour every morning or evening to read a newspaper or watch the news will help your brain stay active.

    Digesting new information is a good daily habit. The news introduces interesting topics to consider, and will leave your brain churning with new information.

    4. Read

    Reading is the most basic way to facilitate brain activity, but it often presents some of the most diverse opportunities for stretching brain capacity.

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    Reading provides practical assistance by introducing new vocabulary, presenting examples of proper grammar usage, and showing the elegance of a well-written sentence. However, this is only half of the magic of reading.

    Whether you choose fiction, non-fiction, historical literature, or poetry, reading offers an opportunity for the reader to make big-picture connections between the literature and real life. In this way, reading is an alternative way to make your brain travel to a new place.

    As your imagination works to create tangible people, places, and experiences from the words on the page, your brain is rewiring to understand all the new information.

    Here’re some great books to read:

    5. Approach Work in New Ways

    The workplace is a canvas for new experiences. Regardless of what type of job you might hold, everyone is at one time or another presented with opportunities to think outside the box, problem solve in a creative way, and contribute fresh ideas to the team.

    Instead of stressing over each new problem, it’s important to relax and starting imagining alternatives for reaching an end goal.


    Challenging Yourself

    Like a weightlifter who develops muscles, one must exercise the brain on a daily basis, pushing it just beyond its current capabilities. As Albert Einstein once said,

    “One should not pursue goals that are easily achieved. One must develop an instinct for what one can just barely achieve through one’s greatest efforts.”

    This quote encapsulates what I believe about the brain. With enough focus and stretching, the brain can truly surprise people.

    Underestimating yourself holds you back from success. When people begin believing in their abilities, they often go beyond what they thought was possible.

    6. Do Brain Training

    Organizations like Lumosity offer fantastic daily brain training. With puzzles and games designed to increase neuroplasticity, Lumosity was created to challenge the brain to make new connections.

    A group of neuroscientists at University of California Berkeley developed this program to provide stimuli for the brain to push it to adapt and re-train itself in uncharted territory. Success stories abound concerning the results of this public experiment.

    You can also try these 11 Brain Training Apps to Train Your Mind and Improve Memory.

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    7. Ask 5 Whys When Encountering Problems

    One of the most standard problem solving solutions, the 5 whys still provide a solid start to uncovering the root of a problem.

    Asking a question gets the brain working to find an answer. Instead of worrying about the problem, always start by asking why.

    Learn more about this problem solving framework here: How to Solve Any Problem Efficiently with 5 Whys (Step-By-Step Guide)

    8. Eschew Technology to Keep the Brain in Shape

    Technology does wonders for the modern world, but in some ways, technological dependence stunts the brain’s capacity for problem solving, adapting to new environments, and being a reliable resource for practical things like simple mathematics and navigation.

    Try going on a trip without a GPS. Work a few algebra problems without a calculator. Make your brain work for you; you’ll see the results.

    9. Foster Creativity

    Finger-painting in preschool was not only a fun activity; it helped open up the mind to new possibilities and ways of solving problems. An artistic mindset creates new opportunities to find new solutions, fresh inspiration, and peaceful confidence.

    The blend of these elements in both personal and professional environments allows ordinary people to shine by becoming an innovative thinker and inventive leader. Find ways to incorporate creativity into the dull grind of daily tasks.

    Take a look at these 30 Tips to Rejuvenate Your Creativity.

    10. Draw

    You don’t have to be an artist to appreciate the benefits of drawing, which cultivates brain activity in a unique way. In addition to nurturing basic hand-eye coordination, it sends synapses to neurotransmitters to help more permanently and vividly store your memories.

    From doodles on a piece of scrap paper to charcoal portraits, drawing is a healthy brain activity for everyone.

    11. Paint

    Painting is an extension of drawing. It feeds the same areas of the brain; but unlike drawing, painting often introduces new and unfamiliar textures and colors to stimulate the brain.

    Painters often have a keen sense of awareness towards their surroundings. Engaging in painting encourages people to notice minute details of the world around them. Focusing the brain in this manner brings a heightened state of alertness.

    12. Play an Instrument

    Learning to play an instrument also has outstanding benefits for the brain. Hand-eye coordination, memory, concentration, and mathematic skills all improve through playing an instrument. While some are more challenging to learn than others, any instrument facilitates increased and improved cognitive functioning.

    From training your fingers to master complex musical passages on the piano to counting the beats in a musical measure, instruments force various regions of the brain to work together to create music.

    13. Write

    Like reading, writing encourages vocabulary growth, grammar skills, and use of proper syntax. Writing helps the brain store information more effectively and fosters better memory skills. Studies show that students who regularly take handwritten notes during college classes consistently score better on tests.[1]

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    Writing forces a person to pay attention to their memories, experiences, and internal dialogues – a combination that increases brain function altogether.

    Learn more about the benefits of writing: 5 Benefits of Writing: Why You Should Write Every Day

    14. Role-Play

    Put yourself in someone else’s shoes, and your brain starts to rewire to help you think like a different person.

    For those struggling to form creative ideas, role-playing can help the wheels start turning in the brain to help develop unique solutions for difficult problems.


    Working with Others

    Although logical intelligence is important, emotional intelligence plays an equally vital part in overall success. Interacting with others helps people expand beyond their own limited thinking, gain new ideas, and see things from a different perspective.

    People are challenging. Smart people often enjoy isolation because it protects them from being critical of others. However, this discomfort is necessary for truly smart people because it pushes them outside their bubble.

    When you start to believe you have all the right answers, start collaborating with others to expand perspective.

    15. Teach and Share Information with Others

    Whether this is achieved virtually or face-to-face, pursue colleagues and peers to share experience and wisdom. Fresh faces and new ideas spur inspiration and create an amplified learning environment for the brain.

    By creating a network for sharing ideas, your brain starts developing a new network for formulating and executing innovative concepts.

    16. Talk to Interesting People

    No two people share the same life experiences. Everyone interprets information uniquely, stores memories differently, and digests daily life with their own intellectual flare. This makes collaboration a necessity for brain health.

    Although we are all inclined to think our method is the best approach, gaining perspective from another person helps our brain consider new solutions and new techniques for both personal and professional issues.

    Whether the conversation is centered on religion, finances, politics, or diet trends, people should practice being a good listener. Silencing your own thoughts while the other person speaks is often challenging, but the brain needs discipline to stay sharp.

    17. Work in a Team Environment

    Collaborative environments are essential for enhancing brain activity. Some people who enjoy working independently dread the moment when they are forced to participate in a team-focused workplace. However, these independent individuals are highly intelligent and can benefit the most from a little teamwork.

    Author Steve Johnson’s book, Where Good Ideas Come From, focuses on the benefits of collaborating with peers and coworkers to develop original ideas and effective strategies for their execution. The modern workplace continues to shift towards this team-oriented approach.

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    Cultivating Physical Health

    The body feeds the brain, and keeping oneself in top physical condition is crucial to adequate fueling and operation of the brain. Lack of motivation, mental fatigue, and absence of inspiration are typically connected to poor exercise, diet, and focus.

    18. Exercise

    Studies constantly show people who exercise regularly have higher I.Q. scores.[2] In addition to maintaining a strong body, people who exercise regularly actually stimulate brain cell growth. A process called neurogenesis occurs during rigorous exercise, which increases the production of neurotransmitters. With side effects like increased dopamine, active people enjoy less stress, better concentration, and more energy.

    Dr. Michael Nilsson of Sahlgrenska Academy and Sahlgrenska University Hospital in Sweden conducted extensive research on the topic.[3] “Being fit means that you also have a good heart and lung capacity and that your brain gets plenty of oxygen,” the doctor said. His research focused on over a million Swedish military men, and Dr. Nilsson found a direct correlation between physical fitness and high scores on I.Q. tests.

    19. Pursue Athletics

    Multiple studies have shown active children typically do better in school and have a better chance of continuing their education after high school graduation. Although athletic pursuits can feel grueling at the time, the overall benefits of intense physical activity are wise for your future.

    Whether it’s finding one thing you are good at, like basketball, running, or lifting weights, or trying something new every day, maintaining an athletic routine is important for optimal brain health.

    20. Meditate

    Controlling and calming the brain is as powerful as enhancing activity through instruments and puzzles. Doctors have been studying the effects of mediation on the brain for several years, and the results are impressive.

    In one famous study, Dr. Richard Davidson of the University of Wisconsin collaborated with the Dalai Lama to study what happens to the brain during meditation.[4]

    Transcendental Meditation yields impressive results for the brain. People who struggle with fear, anxiety, depression, and other mental ailments should experiment with meditation to calm themselves and develop a stronger sense of focus.

    Here’s a The 5-minute Guide to Meditation: Anywhere, Anytime to help you start meditating.

    21. Maintain a Nutritious Diet

    Children and adults interested in boosting brain activity should begin by transforming their diet. Research from the University of Bristol in England points to a strong connection between unhealthy diet and low I.Q. scores in children.[5] To begin reversing unhealthy tendencies, try cutting out excess fat, sugar, and fast foods, and start adding more vegetables, fruit, and lean meats. These 12 Best Foods That Improve Memory and Brain Health are good for you too.

    There are also a number of unusual drinks proven to help brain function. Matcha green tea, raw cacao hot chocolate, and ginkgo biloba tea all show benefits for the brain. Some scientist claim ginkgo biloba helps pump more blood to the brain, improving circulation.

    The Bottom Line

    Creating daily routines to promote healthy brain activity doesn’t require the advice of a neuroscientist. While plenty of studies provide convincing evidence, increasing brain activity can be accomplished with a few basic steps.

    Be intentional about your time and energy to start working towards a smarter and more fulfilling life.

    More Tips about Thinking Smarter

    Featured photo credit: David Iskander via unsplash.com

    Reference

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