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Interesting Data Showing The Worldwide Social Media Trends

Interesting Data Showing The Worldwide Social Media Trends

Today’s the age where we are social, albeit in a digital way. With the advent of social networking sites, video sharing platforms, blogging services and micro-blogging networks, our social activities have taken digital form.

We Are Social is a global conservation agency having its offices in different locations of the world such as New York, Paris, Munich, Milan, Sydney, London and Sao Paulo. Their objective is to help companies with conversations on social media. You can learn more about them at their website.

We Are Social also provides guidance on use of social media to promote brands, guiding them on correct social media image sizes, promotion and social media posts. We Are Social published a report titled Digital, Social and Mobile in 2015, documenting interesting digital trends of the year 2014 and predicting those or this year. Covering 240 pages and compiled into 376 pages, it provides us with complete and up-to-date digital statistics.

These data are highly useful for business people to do their marketing. We have selected 30 most important slides from the report, which includes a slide per page. These are representative slides of the report and the ones containing the most valuable information.

1. Global Digital Snapshot

1

    In approximately 7.2 billion population of the world, 3 billion are active internet users, which is 42% of the world population. There are little more than 3.6 billion unique mobile users and 2 billion people have active social media accounts.

    2. Year-on-year Growth

    2

      While the world population increased by 1.6% in 2014, active internet users increased by 21%. Mobile users increased by 5% while active social media accounts saw 12% increase.

      3. Share of Global Users

      global users

        The above image shows the share of global users. Largest percentage world population leaves in East Asia and it also has the largest percentage of internet users, active social media accounts and mobile connections.

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        4. Internet Use

        4

          Although East Asia has largest population of internet users, percentage of highest internet penetration within a particular region happens to be in North America. 88% of the population is connected to internet there while South Asia ranks the lowest with only 19% internet penetration.

          5. Internet Regional Overview

          5

            East Asia, which has largest population in the world by geographical region leads the way in number of internet users as well. 823 million people use internet in East Asia, while West Europe comes second with 341 million and Central Asia ranks the lowest with 26 million.

            6. Internet Use

            6

              In national internet penetration figures, Canada leads the way at 93%, UAE and South Korea come respectively after Canada at 92% and 90%. Meanwhile, India, Indonesia and Thailand are the ones with lowest percentage, respectively with 19%, 28% and 37% figures.

              7. Time Spent on the Internet

              7

                The people in Philippines spend the most time on internet via desktop and laptop devices, spending on average 6.3 hours every day while Japanese spend the least time i.e. 3.1 hours. However, the figures are different for mobile devices. Saudi Arabians spend 4.2 hours on internet in average which is the highest while Japanese come lowest yet again with 1 hour on average.

                8. Share of Web Traffic by Device

                8

                  Laptops and desktops still lead the way on webpage views by devices, accounting for 62% of global webpage views. However, the trend is changing rapidly. Desktops and laptops saw 13% decrease in webpage views over the year while mobile phones saw 39% increase in the same time frame.

                  9. Average Net Connection Speeds

                  9

                    South Korea is the place to be if you want to experience fastest internet service. Average internet speed over there is 25.3 mbps while India has the slowest internet with only 2 mbps internet speed on average.

                    10. Social Media Use (Worldwide)

                    10

                      2.08 billion people have active social media accounts, which is 29% of total population of the world. Meanwhile, 1.69 billion people have social media accounts accessed via mobile, which is 23% of the world population.

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                      11. Social Media Use (Region wise)

                      11

                        58% of the population has active accounts on social network in North America, which happens to be the largest percentage of social media usage by population. However, Africa and South Asia come lowest where only 9% of the population uses social media actively.

                        12. Social Media Regional Overview

                        12

                          East Asia has the highest number of active social media accounts, with 690 million figures. However, North America leads the way in terms of percentage of population, with 58% of the population there having social media accounts.

                          13. Active Users by Social Platform

                          13

                            Facebook is the most popular social networking platform, which has 1,386 million accounts. Next on the list are QQ and QZone, with 829 million and 629 million figures respectively.

                            14. Mobile Social

                            14

                              50% of social network access is via mobile devices in North America, which are the highest figures. Central Asia region ranks the lowest, where only 2% of the social media access is via mobile devices.

                              15. Mobile Users vs. Connections

                              15

                                3.65 billion people in the world are mobile users, among which 51% have access to internet. Meanwhile, total number of mobile subscriptions is 7.09 billion and 1.94 is the average number of mobile subscriptions per unique user.

                                16. Mobile Connections

                                16

                                  Global average mobile connections by region as compared to total regional populations is 98%. West Europe has the highest percentage at 139% while South Asia’s percentage is the lowest at 77%.

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                                  17. Mobile Phones

                                  17

                                    77% of the mobile connections in the world are pre-paid while 23% are post-paid. Meanwhile, 39% of mobile connections are broadband.

                                    18. Mobile Connections by Device

                                    18

                                      There are 2.7 billion smartphone connections in the world, which is 38% of all smartphone connections. Similarly, 4.1 billion is the total number of feature-phone connections, which is 58% of total internet connections.

                                      19. Platform’s Share of Mobile Web

                                      19

                                        In the world of mobile, Apple’s Safari browsers lead the way in total mobile web page requests. They account for 38.9% of the requests while android web kit browsers account for 30.9% and the rest account for 30.2%.

                                        20. Mobile Broadband

                                        20

                                          Compared to total active mobile connections, global average of active 3G and 4G mobile connections is 38%. Percentage by region is the highest in North America where 85% of the internet connections is 3G or 4G while it’s the lowest in South Asia with only 8% of the connections being elite.

                                          21. Average Mobile Net Speeds

                                          21

                                            South Korea has the fastest mobile internet connection, having the speed of 16.2 mbps on average while Singapore and UK come respectively second and third with the speeds of 9.1 mbps and 8.1 mbps. Meanwhile, Vietnam has the slowest mobile internet connection, having very low speed of 1.1 mbps.

                                            22. Global Mobile Data Growth

                                            22

                                              Average monthly mobile data per user is 900 MB. Mobile data usage has seen tremendous growth over the years, increasing from around 100 MB back in Q3 of 2009 to above 2800 MB in Q4 of 2014.

                                              23. Pre-pay vs. Post-pay Connections

                                              23

                                                Indonesia has the largest percentage of pre-paid mobile connections within a nation, having 99% pre-paid and only 1% post-paid connections, while Nigeria and Egypt follow Indonesia respectively with 97% and 96% of the connections pre-paid. Meanwhile, Japan, South Korea and Canada each have higher percentage of mobile connections post-paid, having 99%, 96% and 85% of the connections post-paid.

                                                24. Mobile Regional Overview

                                                24

                                                  East Asia has the highest number of mobile connections by region, with 1565 million mobile connections. Meanwhile, Oceania region has the lowest numbers, with only 42 million mobile connections.

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                                                  25. Mobile Connections

                                                  25

                                                    When talking of mobile connections by country, compared to national populations, Hong Kong ranks the highest by percentage, at 176%. Meanwhile, the percentage is the lowest in India, with 75% figure.

                                                    26. Digital in Canada

                                                    26

                                                      The report also presents interesting digital trends specific to certain nations. In this article, we’ll take Canada as our reference. Of 35.7 million population, 33 million are active internet users in Canada, which is 93% of the total population while 29 million mobile accounts amount to 81% of the population.

                                                      27. Annual Growth

                                                      27

                                                        The year 2014 saw 11% growth in active internet users while 5% increase in the number of active social media accounts in Canada. In the same time period, mobile subscriptions grew by 10% and active social media accounts increased by 5%.

                                                        28. Internet Use

                                                        28

                                                          Among 33 million active internet users, 19.4 million are active mobile internet users. This happens to be 54% of the total percentage of the population.

                                                          29. Social Media Use

                                                          29

                                                            56% of the Canadian population has active social media accounts, which numbers to 20 million. Among those, 16.2 million social media accounts are accessed via mobile, which is 45% of the total population in Canada.

                                                            30. Mobile Activities

                                                            30

                                                              24% of the population uses social media apps while 27% of them watch videos on mobile. 21% play games on mobile, 17% use mobile location-based search and 24% use mobile banking.

                                                              All the above images are via Digital, Social and Mobile in 2015.

                                                              Featured photo credit: Digital, Social and Mobile in 2015/ slideshare.net via image.slidesharecdn.com

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                                                              Last Updated on August 16, 2018

                                                              10 Huge Differences Between A Boss And A Leader

                                                              10 Huge Differences Between A Boss And A Leader

                                                              When you try to think of a leader at your place of work, you might think of your boss – you know, the supervisor in the tasteful office down the hall.

                                                              However, bosses are not the only leaders in the office, and not every boss has mastered the art of excellent leadership. Maybe the best leader you know is the co-worker sitting at the desk next to yours who is always willing to loan out her stapler and help you problem solve.

                                                              You see, a boss’ main priority is to efficiently cross items off of the corporate to-do list, while a true leader both completes tasks and works to empower and motivate the people he or she interacts with on a daily basis.

                                                              A leader is someone who works to improve things instead of focusing on the negatives. People acknowledge the authority of a boss, but people cherish a true leader.

                                                              Puzzled about what it takes to be a great leader? Let’s take a look at the difference between a boss and a leader, and why cultivating quality leadership skills is essential for people who really want to make a positive impact.

                                                              1. Leaders are compassionate human beings; bosses are cold.

                                                              It can be easy to equate professionalism with robot-like impersonal behavior. Many bosses stay holed up in their offices and barely ever interact with staff.

                                                              Even if your schedule is packed, you should always make time to reach out to the people around you. Remember that when you ask someone to share how they are feeling, you should be prepared to be vulnerable and open in your communication as well.

                                                              Does acting human at the office sound silly? It’s not.

                                                              A lack of compassion in the office leads to psychological turmoil, whereas positive connection leads to healthier staff.[1]

                                                              If people feel that you are being open, honest and compassionate with them, they will feel able to approach your office with what is on their minds, leading to a more productive and stress-free work environment.

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                                                              2. Leaders say “we”; bosses say “I”.

                                                              Practice developing a team-first mentality when thinking and speaking. In meetings, talk about trying to meet deadlines as a team instead of using accusatory “you” phrases. This makes it clear that you are a part of the team, too, and that you are willing to work hard and support your team members.

                                                              Let me explain:

                                                              A “we” mentality shifts the office dynamic from “trying to make the boss happy” to a spirit of teamwork, goal-setting, and accomplishment.

                                                              A “we” mentality allows for the accountability and community that is essential in the modern day workplace.

                                                              3. Leaders develop and invest in people; bosses use people.

                                                              Unfortunately, many office climates involve people using others to get what they want or to climb the corporate ladder. This is another example of the “me first” mentality that is so toxic in both office environments and personal relationships.

                                                              Instead of using others or focusing on your needs, think about how you can help other people grow.

                                                              Use your building blocks of compassion and team-mentality to stay attuned to the needs of others note the areas in which you can help them develop. A great leader wants to see his or her people flourish.

                                                              Make a list of ways you can invest in your team members to help them develop personally and professionally, and then take action!

                                                              4. Leaders respect people; bosses are fear-mongering.

                                                              Earning respect from everyone on your team will take time and commitment, but the rewards are worth every ounce of effort.

                                                              A boss who is a poor leader may try to control the office through fear and bully-like behavior. Employees who are petrified about their performance or who feel overwhelmed and stressed by unfair deadlines are probably working for a boss who uses a fear system instead of a respect system.

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                                                              What’s the bottom line?

                                                              Work to build respect among your team by treating everyone with fairness and kindness. Maintain a positive tone and stay reliable for those who approach you for help.

                                                              5. Leaders give credit where it’s due; bosses only take credits.

                                                              Looking for specific ways to gain respect from your colleagues and employees? There is no better place to start than with the simple act of giving credit where it is due.

                                                              Don’t be tempted to take credit for things you didn’t do, and always go above and beyond to generously acknowledge those who worked on a project and performed well.

                                                              You might be wondering how you can get started:

                                                              • Begin by simply noticing which team member contributes what during your next project at work.
                                                              • If possible, make mental notes. Remember that these notes should not be about ways in which team members are failing, but about ways in which they are excelling.
                                                              • Depending on your leadership style, let people know how well they are doing either in private one-on-one meetings or in a group setting. Be honest and generous in your communication about a person’s performance.

                                                              6. Leaders see delegation as their best friend; bosses see it as an enemy.

                                                              If delegation is a leader’s best friend, then micromanagement is the enemy.

                                                              Delegation equates to trust and micromanagement equates to distrust. Nothing is more frustrating for an employee than feeling that his or her every movement is being critically observed.

                                                              Encourage trust in your office by delegating important tasks and acknowledging that your people are capable, smart individuals who can succeed!

                                                              Delegation is a great way to cash in on the positive benefits of a psychological phenomenon called a self-fulfilling prophecy. In a self-fulfilling prophecy, a person’s expectations of another person can cause the expectations to be fulfilled.[2]

                                                              In other words, if you truly believe that your team member can handle a project or task, he or she is more likely to deliver.

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                                                              Learn how to delegate in my other article:

                                                              How to Delegate Work (the Definitive Guide for Successful Leaders)

                                                              7. Leaders work hard; bosses let others do the work.

                                                              Delegation is not an excuse to get out of hard work. Instead of telling people to go accomplish the hardest work alone, make it clear that you are willing to pitch in and help with the hardest work of all when the need arises.

                                                              Here’s the deal:

                                                              Showing others that you work hard sets the tone for your whole team and will spur them on to greatness.

                                                              The next time you catch yourself telling someone to “go”, a.k.a accomplish a difficult task alone, change your phrasing to “let’s go”, showing that you are totally willing to help and support.

                                                              8. Leaders think long-term; bosses think short-term.

                                                              A leader who only utilizes short-term thinking is someone who cannot be prepared or organized for the future. Your colleagues or staff members need to know that they can trust you to have a handle on things not just this week, but next month or even next year.

                                                              Display your long-term thinking skills in group talks and meetings by sharing long-term hopes or concerns. Create plans for possible scenarios and be prepared for emergencies.

                                                              For example, if you know that you are losing someone on your team in a few months, be prepared to share a clear plan of how you and the remaining team members can best handle the change and workload until someone new is hired.

                                                              9. Leaders are like your colleagues; bosses are just bosses.

                                                              Another word for colleague is collaborator. Make sure your team knows that you are “one of them” and that you want to collaborate or work side by side.

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                                                              Not getting involved in the going ons of the office is a mistake because you will miss out on development and connection opportunities.

                                                              As our regular readers know, I love to remind people of the importance of building routines into each day. Create a routine that encourages you to leave your isolated office and collaborate with others. Spark healthy habits that benefit both you and your co-workers.

                                                              10. Leaders put people first; bosses put results first.

                                                              Bosses without crucial leadership training may focus on process and results instead of people. They may stick to a pre-set systems playbook even when employees voice new ideas or concerns.

                                                              Ignoring people’s opinions for the sake of company tradition like this is never truly beneficial to an organization.

                                                              Here’s what I mean by process over people:

                                                              Some organizations focus on proper structures or systems as their greatest assets instead of people. I believe that people lend real value to an organization, and that focusing on the development of people is a key ingredient for success in leadership.

                                                              Learning to be a leader is an ongoing adventure.

                                                              This list of differences makes it clear that, unlike an ordinary boss, a leader is able to be compassionate, inclusive, generous, and hard-working for the good of the team.

                                                              Instead of being a stereotypical scary or micromanaging-obsessed boss, a quality leader is able to establish an atmosphere of respect and collaboration.

                                                              Whether you are new to your work environment or a seasoned administrator, these leadership traits will help you get a jump start so that you can excel as a leader and positively impact the people around you.

                                                              For more inspiration and guidance, you can even start keeping tabs on some of the world’s top leadership experts. With an adventurous and positive attitude, anyone can learn good leadership.

                                                              Featured photo credit: Unsplash via unsplash.com

                                                              Reference

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