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Interesting Data Showing The Worldwide Social Media Trends

Interesting Data Showing The Worldwide Social Media Trends

Today’s the age where we are social, albeit in a digital way. With the advent of social networking sites, video sharing platforms, blogging services and micro-blogging networks, our social activities have taken digital form.

We Are Social is a global conservation agency having its offices in different locations of the world such as New York, Paris, Munich, Milan, Sydney, London and Sao Paulo. Their objective is to help companies with conversations on social media. You can learn more about them at their website.

We Are Social also provides guidance on use of social media to promote brands, guiding them on correct social media image sizes, promotion and social media posts. We Are Social published a report titled Digital, Social and Mobile in 2015, documenting interesting digital trends of the year 2014 and predicting those or this year. Covering 240 pages and compiled into 376 pages, it provides us with complete and up-to-date digital statistics.

These data are highly useful for business people to do their marketing. We have selected 30 most important slides from the report, which includes a slide per page. These are representative slides of the report and the ones containing the most valuable information.

1. Global Digital Snapshot

1

    In approximately 7.2 billion population of the world, 3 billion are active internet users, which is 42% of the world population. There are little more than 3.6 billion unique mobile users and 2 billion people have active social media accounts.

    2. Year-on-year Growth

    2

      While the world population increased by 1.6% in 2014, active internet users increased by 21%. Mobile users increased by 5% while active social media accounts saw 12% increase.

      3. Share of Global Users

      global users

        The above image shows the share of global users. Largest percentage world population leaves in East Asia and it also has the largest percentage of internet users, active social media accounts and mobile connections.

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        4. Internet Use

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          Although East Asia has largest population of internet users, percentage of highest internet penetration within a particular region happens to be in North America. 88% of the population is connected to internet there while South Asia ranks the lowest with only 19% internet penetration.

          5. Internet Regional Overview

          5

            East Asia, which has largest population in the world by geographical region leads the way in number of internet users as well. 823 million people use internet in East Asia, while West Europe comes second with 341 million and Central Asia ranks the lowest with 26 million.

            6. Internet Use

            6

              In national internet penetration figures, Canada leads the way at 93%, UAE and South Korea come respectively after Canada at 92% and 90%. Meanwhile, India, Indonesia and Thailand are the ones with lowest percentage, respectively with 19%, 28% and 37% figures.

              7. Time Spent on the Internet

              7

                The people in Philippines spend the most time on internet via desktop and laptop devices, spending on average 6.3 hours every day while Japanese spend the least time i.e. 3.1 hours. However, the figures are different for mobile devices. Saudi Arabians spend 4.2 hours on internet in average which is the highest while Japanese come lowest yet again with 1 hour on average.

                8. Share of Web Traffic by Device

                8

                  Laptops and desktops still lead the way on webpage views by devices, accounting for 62% of global webpage views. However, the trend is changing rapidly. Desktops and laptops saw 13% decrease in webpage views over the year while mobile phones saw 39% increase in the same time frame.

                  9. Average Net Connection Speeds

                  9

                    South Korea is the place to be if you want to experience fastest internet service. Average internet speed over there is 25.3 mbps while India has the slowest internet with only 2 mbps internet speed on average.

                    10. Social Media Use (Worldwide)

                    10

                      2.08 billion people have active social media accounts, which is 29% of total population of the world. Meanwhile, 1.69 billion people have social media accounts accessed via mobile, which is 23% of the world population.

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                      11. Social Media Use (Region wise)

                      11

                        58% of the population has active accounts on social network in North America, which happens to be the largest percentage of social media usage by population. However, Africa and South Asia come lowest where only 9% of the population uses social media actively.

                        12. Social Media Regional Overview

                        12

                          East Asia has the highest number of active social media accounts, with 690 million figures. However, North America leads the way in terms of percentage of population, with 58% of the population there having social media accounts.

                          13. Active Users by Social Platform

                          13

                            Facebook is the most popular social networking platform, which has 1,386 million accounts. Next on the list are QQ and QZone, with 829 million and 629 million figures respectively.

                            14. Mobile Social

                            14

                              50% of social network access is via mobile devices in North America, which are the highest figures. Central Asia region ranks the lowest, where only 2% of the social media access is via mobile devices.

                              15. Mobile Users vs. Connections

                              15

                                3.65 billion people in the world are mobile users, among which 51% have access to internet. Meanwhile, total number of mobile subscriptions is 7.09 billion and 1.94 is the average number of mobile subscriptions per unique user.

                                16. Mobile Connections

                                16

                                  Global average mobile connections by region as compared to total regional populations is 98%. West Europe has the highest percentage at 139% while South Asia’s percentage is the lowest at 77%.

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                                  17. Mobile Phones

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                                    77% of the mobile connections in the world are pre-paid while 23% are post-paid. Meanwhile, 39% of mobile connections are broadband.

                                    18. Mobile Connections by Device

                                    18

                                      There are 2.7 billion smartphone connections in the world, which is 38% of all smartphone connections. Similarly, 4.1 billion is the total number of feature-phone connections, which is 58% of total internet connections.

                                      19. Platform’s Share of Mobile Web

                                      19

                                        In the world of mobile, Apple’s Safari browsers lead the way in total mobile web page requests. They account for 38.9% of the requests while android web kit browsers account for 30.9% and the rest account for 30.2%.

                                        20. Mobile Broadband

                                        20

                                          Compared to total active mobile connections, global average of active 3G and 4G mobile connections is 38%. Percentage by region is the highest in North America where 85% of the internet connections is 3G or 4G while it’s the lowest in South Asia with only 8% of the connections being elite.

                                          21. Average Mobile Net Speeds

                                          21

                                            South Korea has the fastest mobile internet connection, having the speed of 16.2 mbps on average while Singapore and UK come respectively second and third with the speeds of 9.1 mbps and 8.1 mbps. Meanwhile, Vietnam has the slowest mobile internet connection, having very low speed of 1.1 mbps.

                                            22. Global Mobile Data Growth

                                            22

                                              Average monthly mobile data per user is 900 MB. Mobile data usage has seen tremendous growth over the years, increasing from around 100 MB back in Q3 of 2009 to above 2800 MB in Q4 of 2014.

                                              23. Pre-pay vs. Post-pay Connections

                                              23

                                                Indonesia has the largest percentage of pre-paid mobile connections within a nation, having 99% pre-paid and only 1% post-paid connections, while Nigeria and Egypt follow Indonesia respectively with 97% and 96% of the connections pre-paid. Meanwhile, Japan, South Korea and Canada each have higher percentage of mobile connections post-paid, having 99%, 96% and 85% of the connections post-paid.

                                                24. Mobile Regional Overview

                                                24

                                                  East Asia has the highest number of mobile connections by region, with 1565 million mobile connections. Meanwhile, Oceania region has the lowest numbers, with only 42 million mobile connections.

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                                                  25. Mobile Connections

                                                  25

                                                    When talking of mobile connections by country, compared to national populations, Hong Kong ranks the highest by percentage, at 176%. Meanwhile, the percentage is the lowest in India, with 75% figure.

                                                    26. Digital in Canada

                                                    26

                                                      The report also presents interesting digital trends specific to certain nations. In this article, we’ll take Canada as our reference. Of 35.7 million population, 33 million are active internet users in Canada, which is 93% of the total population while 29 million mobile accounts amount to 81% of the population.

                                                      27. Annual Growth

                                                      27

                                                        The year 2014 saw 11% growth in active internet users while 5% increase in the number of active social media accounts in Canada. In the same time period, mobile subscriptions grew by 10% and active social media accounts increased by 5%.

                                                        28. Internet Use

                                                        28

                                                          Among 33 million active internet users, 19.4 million are active mobile internet users. This happens to be 54% of the total percentage of the population.

                                                          29. Social Media Use

                                                          29

                                                            56% of the Canadian population has active social media accounts, which numbers to 20 million. Among those, 16.2 million social media accounts are accessed via mobile, which is 45% of the total population in Canada.

                                                            30. Mobile Activities

                                                            30

                                                              24% of the population uses social media apps while 27% of them watch videos on mobile. 21% play games on mobile, 17% use mobile location-based search and 24% use mobile banking.

                                                              All the above images are via Digital, Social and Mobile in 2015.

                                                              Featured photo credit: Digital, Social and Mobile in 2015/ slideshare.net via image.slidesharecdn.com

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                                                              Nabin Paudyal

                                                              Co-Founder, Siplikan Media Group

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                                                              Last Updated on March 29, 2021

                                                              5 Types of Horrible Bosses and How to Beat Them All

                                                              5 Types of Horrible Bosses and How to Beat Them All

                                                              When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

                                                              What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

                                                              The Dream Type Of Manager

                                                              My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

                                                              I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

                                                              My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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                                                              “Okay…”

                                                              That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

                                                              I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

                                                              The Complete Catalogue of Bad Managers

                                                              The Bully

                                                              My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

                                                              However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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                                                              The Invisible Boss

                                                              This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

                                                              It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

                                                              The Micro Manager

                                                              The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

                                                              Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

                                                              The Over Promoted Boss

                                                              The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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                                                              You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

                                                              The Credit Stealer

                                                              The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

                                                              Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

                                                              3 Essential Ways to Work (Cope) with Bad Managers

                                                              Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

                                                              1. Keep evidence

                                                              Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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                                                              Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

                                                              Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

                                                              2. Hold regular meetings

                                                              Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

                                                              3. Stand your ground, but be ready to jump…

                                                              Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

                                                              However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

                                                              Good luck!

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