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Interesting Data Showing The Worldwide Social Media Trends

Interesting Data Showing The Worldwide Social Media Trends

Today’s the age where we are social, albeit in a digital way. With the advent of social networking sites, video sharing platforms, blogging services and micro-blogging networks, our social activities have taken digital form.

We Are Social is a global conservation agency having its offices in different locations of the world such as New York, Paris, Munich, Milan, Sydney, London and Sao Paulo. Their objective is to help companies with conversations on social media. You can learn more about them at their website.

We Are Social also provides guidance on use of social media to promote brands, guiding them on correct social media image sizes, promotion and social media posts. We Are Social published a report titled Digital, Social and Mobile in 2015, documenting interesting digital trends of the year 2014 and predicting those or this year. Covering 240 pages and compiled into 376 pages, it provides us with complete and up-to-date digital statistics.

These data are highly useful for business people to do their marketing. We have selected 30 most important slides from the report, which includes a slide per page. These are representative slides of the report and the ones containing the most valuable information.

1. Global Digital Snapshot

1

    In approximately 7.2 billion population of the world, 3 billion are active internet users, which is 42% of the world population. There are little more than 3.6 billion unique mobile users and 2 billion people have active social media accounts.

    2. Year-on-year Growth

    2

      While the world population increased by 1.6% in 2014, active internet users increased by 21%. Mobile users increased by 5% while active social media accounts saw 12% increase.

      3. Share of Global Users

      global users

        The above image shows the share of global users. Largest percentage world population leaves in East Asia and it also has the largest percentage of internet users, active social media accounts and mobile connections.

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        4. Internet Use

        4

          Although East Asia has largest population of internet users, percentage of highest internet penetration within a particular region happens to be in North America. 88% of the population is connected to internet there while South Asia ranks the lowest with only 19% internet penetration.

          5. Internet Regional Overview

          5

            East Asia, which has largest population in the world by geographical region leads the way in number of internet users as well. 823 million people use internet in East Asia, while West Europe comes second with 341 million and Central Asia ranks the lowest with 26 million.

            6. Internet Use

            6

              In national internet penetration figures, Canada leads the way at 93%, UAE and South Korea come respectively after Canada at 92% and 90%. Meanwhile, India, Indonesia and Thailand are the ones with lowest percentage, respectively with 19%, 28% and 37% figures.

              7. Time Spent on the Internet

              7

                The people in Philippines spend the most time on internet via desktop and laptop devices, spending on average 6.3 hours every day while Japanese spend the least time i.e. 3.1 hours. However, the figures are different for mobile devices. Saudi Arabians spend 4.2 hours on internet in average which is the highest while Japanese come lowest yet again with 1 hour on average.

                8. Share of Web Traffic by Device

                8

                  Laptops and desktops still lead the way on webpage views by devices, accounting for 62% of global webpage views. However, the trend is changing rapidly. Desktops and laptops saw 13% decrease in webpage views over the year while mobile phones saw 39% increase in the same time frame.

                  9. Average Net Connection Speeds

                  9

                    South Korea is the place to be if you want to experience fastest internet service. Average internet speed over there is 25.3 mbps while India has the slowest internet with only 2 mbps internet speed on average.

                    10. Social Media Use (Worldwide)

                    10

                      2.08 billion people have active social media accounts, which is 29% of total population of the world. Meanwhile, 1.69 billion people have social media accounts accessed via mobile, which is 23% of the world population.

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                      11. Social Media Use (Region wise)

                      11

                        58% of the population has active accounts on social network in North America, which happens to be the largest percentage of social media usage by population. However, Africa and South Asia come lowest where only 9% of the population uses social media actively.

                        12. Social Media Regional Overview

                        12

                          East Asia has the highest number of active social media accounts, with 690 million figures. However, North America leads the way in terms of percentage of population, with 58% of the population there having social media accounts.

                          13. Active Users by Social Platform

                          13

                            Facebook is the most popular social networking platform, which has 1,386 million accounts. Next on the list are QQ and QZone, with 829 million and 629 million figures respectively.

                            14. Mobile Social

                            14

                              50% of social network access is via mobile devices in North America, which are the highest figures. Central Asia region ranks the lowest, where only 2% of the social media access is via mobile devices.

                              15. Mobile Users vs. Connections

                              15

                                3.65 billion people in the world are mobile users, among which 51% have access to internet. Meanwhile, total number of mobile subscriptions is 7.09 billion and 1.94 is the average number of mobile subscriptions per unique user.

                                16. Mobile Connections

                                16

                                  Global average mobile connections by region as compared to total regional populations is 98%. West Europe has the highest percentage at 139% while South Asia’s percentage is the lowest at 77%.

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                                  17. Mobile Phones

                                  17

                                    77% of the mobile connections in the world are pre-paid while 23% are post-paid. Meanwhile, 39% of mobile connections are broadband.

                                    18. Mobile Connections by Device

                                    18

                                      There are 2.7 billion smartphone connections in the world, which is 38% of all smartphone connections. Similarly, 4.1 billion is the total number of feature-phone connections, which is 58% of total internet connections.

                                      19. Platform’s Share of Mobile Web

                                      19

                                        In the world of mobile, Apple’s Safari browsers lead the way in total mobile web page requests. They account for 38.9% of the requests while android web kit browsers account for 30.9% and the rest account for 30.2%.

                                        20. Mobile Broadband

                                        20

                                          Compared to total active mobile connections, global average of active 3G and 4G mobile connections is 38%. Percentage by region is the highest in North America where 85% of the internet connections is 3G or 4G while it’s the lowest in South Asia with only 8% of the connections being elite.

                                          21. Average Mobile Net Speeds

                                          21

                                            South Korea has the fastest mobile internet connection, having the speed of 16.2 mbps on average while Singapore and UK come respectively second and third with the speeds of 9.1 mbps and 8.1 mbps. Meanwhile, Vietnam has the slowest mobile internet connection, having very low speed of 1.1 mbps.

                                            22. Global Mobile Data Growth

                                            22

                                              Average monthly mobile data per user is 900 MB. Mobile data usage has seen tremendous growth over the years, increasing from around 100 MB back in Q3 of 2009 to above 2800 MB in Q4 of 2014.

                                              23. Pre-pay vs. Post-pay Connections

                                              23

                                                Indonesia has the largest percentage of pre-paid mobile connections within a nation, having 99% pre-paid and only 1% post-paid connections, while Nigeria and Egypt follow Indonesia respectively with 97% and 96% of the connections pre-paid. Meanwhile, Japan, South Korea and Canada each have higher percentage of mobile connections post-paid, having 99%, 96% and 85% of the connections post-paid.

                                                24. Mobile Regional Overview

                                                24

                                                  East Asia has the highest number of mobile connections by region, with 1565 million mobile connections. Meanwhile, Oceania region has the lowest numbers, with only 42 million mobile connections.

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                                                  25. Mobile Connections

                                                  25

                                                    When talking of mobile connections by country, compared to national populations, Hong Kong ranks the highest by percentage, at 176%. Meanwhile, the percentage is the lowest in India, with 75% figure.

                                                    26. Digital in Canada

                                                    26

                                                      The report also presents interesting digital trends specific to certain nations. In this article, we’ll take Canada as our reference. Of 35.7 million population, 33 million are active internet users in Canada, which is 93% of the total population while 29 million mobile accounts amount to 81% of the population.

                                                      27. Annual Growth

                                                      27

                                                        The year 2014 saw 11% growth in active internet users while 5% increase in the number of active social media accounts in Canada. In the same time period, mobile subscriptions grew by 10% and active social media accounts increased by 5%.

                                                        28. Internet Use

                                                        28

                                                          Among 33 million active internet users, 19.4 million are active mobile internet users. This happens to be 54% of the total percentage of the population.

                                                          29. Social Media Use

                                                          29

                                                            56% of the Canadian population has active social media accounts, which numbers to 20 million. Among those, 16.2 million social media accounts are accessed via mobile, which is 45% of the total population in Canada.

                                                            30. Mobile Activities

                                                            30

                                                              24% of the population uses social media apps while 27% of them watch videos on mobile. 21% play games on mobile, 17% use mobile location-based search and 24% use mobile banking.

                                                              All the above images are via Digital, Social and Mobile in 2015.

                                                              Featured photo credit: Digital, Social and Mobile in 2015/ slideshare.net via image.slidesharecdn.com

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                                                              Nabin Paudyal

                                                              Co-Founder, Siplikan Media Group

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                                                              Last Updated on September 29, 2020

                                                              How to Start an Online Business That Will Grow and Succeed

                                                              How to Start an Online Business That Will Grow and Succeed

                                                              Unsurprisingly enough, all businesses are online today. Considering the advances in the smartphone industry as well as the increasingly accessible internet facility, it was only a matter of time before businesses took advantage of the online environment.

                                                              This increasing popularity makes for a promising future for a lot of young entrepreneurs. And knowing how to start an online business will open up a world of possibilities for you that was not possible 10 years ago.

                                                              So, keeping the potential for exponential growth in mind, let’s dive into the article below, and explore the steps of starting an online business that will bring you success.

                                                              1. Becoming the Master of ‘ONE’ Trade

                                                              Most successful online businesses are the master of one trade. And that’s why beginning with a niche is always a good idea.

                                                              A niche market is a focused segment within a larger market. Imagine a men’s shoes market and then, imagine handcrafted brown Italian leather shoes for men. While the previous one is a bigger market, the latter one is simply a more focused segment within that market.

                                                              Knowing the niche helps a lot to start an online business and if you are feeling a bit lost, here are some self-queries that will act as a perfect guide:

                                                              What Speaks to Your Heart?

                                                              This first way of discovering the niche is perfect for those who want to do what they love. Working in a market that you love will ensure that constant excitement and drive to do better, eventually leading to ultimate prosperity.

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                                                              Decisions Based on Knowledge

                                                              The second way is perfect for those who have a lot of untapped knowledge about a specific industry. Utilizing the insights on a specific industry is a great way to find a niche. This way, you’ll already know all the ins and outs of the industry and can easily get ahead of all the competitors.

                                                              Undiscovered Potential

                                                              Lastly, conducting research into various industries and finding an untapped segment is another amazing way of finding the right niche. This practice will require you to come up with a new and unique solution for uncatered audiences.

                                                              2. When Is Your Idea Valid?

                                                              All the great ideas for starting an online business needs to be valid. And once you have found the niche, this validation process is what comes next.

                                                              Proving the soundness of the idea is not at all hard. A detailed industry examination is all you need initially to understand the value of the concept and recalibrate it to turn into a great online business.

                                                              Market research is a systematic unraveling of the target market. This research will include all the information on the product/service you are about to sell, the target audience, and how the competitors are operating in this crowded market.

                                                              This in-depth research will give you the initial idea of how the products can make an impact in the outside world. And once the small online business ideas are validated, it will be time to move on and craft a plan and start working on establishing the business.

                                                              3. Crafting the Map to Success

                                                              Having a proper plan for an online business is like having a map when you travel to an unknown city. This is a document that includes all the factual information on the business and crucial business data.

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                                                              To help you out, here’s a list of all the information online business plans must include:

                                                              • An idea of objective – The best online business plans always have a clear outline of the business goals and intentions. Having this clear outline will increase the efficiency of business functions later on. The target demographic, business model—all kinds of information needs to be a part of this document.
                                                              • Taking stock of available resources – A startup needs to utilize all the resources it has, and that’s why the plan needs to have an in-depth outline of the financial resources in use as well as the employees and their expertise. With a better idea of all the resources in hand, starting an online business will be an easier process.

                                                              4. The Virtual Storefront: A Process of Development

                                                              The steps of how to start an online business are incomplete without the website creation process. With the right website approach, you can easily succeed in increasing business revenue.

                                                              What does that perfect business website look like? Let’s follow these steps to create an effective business website.

                                                              Choose Your Approach

                                                              There are numerous ways of making a website and for a positive outcome, you need to choose the perfect approach. Depending on the business model, initial finances, and end goals, there are two kinds of approaches for the online storefront:

                                                              • Third-party approach – Third-party platforms will connect you with the customers out there. For small online business ideas, Creating an account or site with these platforms will be beneficial because these platforms come with a large array of services as well as a big enough existing consumer base ready to utilize.
                                                              • Creating a new website –  A business-specific website will help you eliminate the third party go-between and connect directly with the buyers. With this approach, you get more control over the business and how it is presented to the consumers out there and the revenue you make. Any of the above-mentioned approaches can be beneficial for easy online business startups. However, to achieve some specific business goals, having a customized website will be more beneficial for you.

                                                              Design Can Bring You Maximum Success!

                                                              For those who have decided to create their own site, the design is of paramount importance. With a great design, you will be able to engage and interact with the visitors better and encourage them to make a purchase.

                                                              The design, however, is not just a matter of aesthetics. A website’s design encompasses all aspects of it, from the visual effects to the content that’s used on the site.

                                                              To create a truly amazing design that reflects new online business concepts here are a few matters to consider:

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                                                              • Keep it responsive – Many markets are simply skipping over the desktop phase and launching the business for mobile users around the world.[1] Considering this popularity of the mobile internet market, the business website has to be responsive. This approach will help you to reach a bigger audience and conduct business on a larger scale.
                                                              • Users want a fast experience – Using high-quality images on the site does improve the visuals, but make sure all those images are compressed. Having a faster website will enhance the user experience on the site. Besides compressing all the media content on the site, you can also utilize an asynchronous loading technique that loads all the contents simultaneously, reducing friction. With a faster site, it will become easier to implement the online business startup ideas into reality.
                                                              • Define the brand – The design stage determines a lot of things for the business website and one of those things is the business image. To make an impact on the world with the business, you have to create a perfect image and for that, a brand guide is necessary. The brand guide is a document that includes all the information and guidelines on various visual elements on the site that makes up the business personality. Based on the kind of image you want to create, all the elements will be outlined in this documentation.

                                                              Where the Website Becomes Reality

                                                              Since we know how website design helps to launch a successful online business, it is time to move onto development. Online business development is where the idea becomes a reality. And to make this reality perfect, you need to make sure that the development and deployment process goes well.

                                                              A high performing site always includes all the right features that enhance the user experience as well as helps you to convert more traffic. And for the best results, ensure the use of only the latest tech stack during development.

                                                              Here are some development issues you have to pay attention to while building the business website:

                                                              • The right partner makes all the difference – For small startups who are wondering how to start an online business, finding the right development partner is going to make all the difference. However, before making a decision, there are a few things you should contemplate. The team that you are about to hire should have experience in catering to your industry, as well as an extensive portfolio and good reviews. Additionally, it will be perfect if the agency or freelancer also provides a 360-degree service, from development to maintenance.
                                                              • How to assure the quality of the site? – Testing the site is an integral part of the answer to the question of “how to start an online business?”. An experienced partner will be able to help you the most with this. From security testing to split testing, this stage in development will help in understanding how well the site functions and what needs to change. And once the changes are made and the test results come clean, it will be time to launch the website.

                                                              5. Some Tricks to Increase Online Sales

                                                              Selling online is not easy, but not hard either. In a physical store, you can use campaigns, go door to door with pamphlets, and such. However, successful online businesses have their own style of campaigns that helps them to sell more without any problems.

                                                              So, what are these tricks?

                                                              Utilize the Magic of SEO

                                                              With an increase in quality traffic, the sales ratio will go up too. And to drive quality traffic on the website, you need to utilize the SEO tricks, and probably hire an SEO expert.

                                                              When starting an online business site, ensure all the content on the site is optimized to rank for the right queries by target consumers. With a higher rank on the SERP, the traffic will increase on the site.

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                                                              With the increase in quality traffic, it will become easier for you to convert visitors. The visitor data will help you to adjust the site performance. In brief, utilizing SEO will open the doors to a lot of possibilities for your small online business ideas.[2]

                                                              Entice With Free Value

                                                              Consumers today have lots of options to choose from. And keeping all that in mind, it will be wise to create a business plan for an online startup that provides free value to the users before asking them to buy something.

                                                              Consumers want to buy from someone who knows what they are doing, especially in the case of a curated service or goods provider. And that’s why to turn the profitable online business ideas even more effective, you need to start offering free value on the site, with free products and content.

                                                              Having a blog is also another way of displaying your expertise. With specialized content on the industry, you can easily grab the attention of the audience. And once assured of your knowledge on the matter, consumers will feel a lot safer about making a purchase.

                                                              A Killer Customer Service Is Everything

                                                              Your small online business idea needs a better service option. Using AI-based interactive features to implement better support for the global consumer base will prove to be extremely beneficial. With a 24/7 automated support channel, customers will be satisfied with your business and come back more often.

                                                              It’s an Easy Process: All You Have to Do Is to Start

                                                              And there it is, the simple five-step process of starting an online business that is bound to succeed. If you look closely, you’ll notice that there are not a lot of differences between creating a physical business and an online one. The main differences are only in the consumer and competitive landscape.

                                                              While a physical store faces and caters to local competitors and consumers, the online business has to deal with the same on a global basis. So, focusing well on the global market landscape while crafting the plan will help you succeed.

                                                              More Tips on How to Start an Online Business

                                                              Featured photo credit: Austin Distel via unsplash.com

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