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Interesting Data Showing The Worldwide Social Media Trends

Interesting Data Showing The Worldwide Social Media Trends

Today’s the age where we are social, albeit in a digital way. With the advent of social networking sites, video sharing platforms, blogging services and micro-blogging networks, our social activities have taken digital form.

We Are Social is a global conservation agency having its offices in different locations of the world such as New York, Paris, Munich, Milan, Sydney, London and Sao Paulo. Their objective is to help companies with conversations on social media. You can learn more about them at their website.

We Are Social also provides guidance on use of social media to promote brands, guiding them on correct social media image sizes, promotion and social media posts. We Are Social published a report titled Digital, Social and Mobile in 2015, documenting interesting digital trends of the year 2014 and predicting those or this year. Covering 240 pages and compiled into 376 pages, it provides us with complete and up-to-date digital statistics.

These data are highly useful for business people to do their marketing. We have selected 30 most important slides from the report, which includes a slide per page. These are representative slides of the report and the ones containing the most valuable information.

1. Global Digital Snapshot

1

    In approximately 7.2 billion population of the world, 3 billion are active internet users, which is 42% of the world population. There are little more than 3.6 billion unique mobile users and 2 billion people have active social media accounts.

    2. Year-on-year Growth

    2

      While the world population increased by 1.6% in 2014, active internet users increased by 21%. Mobile users increased by 5% while active social media accounts saw 12% increase.

      3. Share of Global Users

      global users

        The above image shows the share of global users. Largest percentage world population leaves in East Asia and it also has the largest percentage of internet users, active social media accounts and mobile connections.

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        4. Internet Use

        4

          Although East Asia has largest population of internet users, percentage of highest internet penetration within a particular region happens to be in North America. 88% of the population is connected to internet there while South Asia ranks the lowest with only 19% internet penetration.

          5. Internet Regional Overview

          5

            East Asia, which has largest population in the world by geographical region leads the way in number of internet users as well. 823 million people use internet in East Asia, while West Europe comes second with 341 million and Central Asia ranks the lowest with 26 million.

            6. Internet Use

            6

              In national internet penetration figures, Canada leads the way at 93%, UAE and South Korea come respectively after Canada at 92% and 90%. Meanwhile, India, Indonesia and Thailand are the ones with lowest percentage, respectively with 19%, 28% and 37% figures.

              7. Time Spent on the Internet

              7

                The people in Philippines spend the most time on internet via desktop and laptop devices, spending on average 6.3 hours every day while Japanese spend the least time i.e. 3.1 hours. However, the figures are different for mobile devices. Saudi Arabians spend 4.2 hours on internet in average which is the highest while Japanese come lowest yet again with 1 hour on average.

                8. Share of Web Traffic by Device

                8

                  Laptops and desktops still lead the way on webpage views by devices, accounting for 62% of global webpage views. However, the trend is changing rapidly. Desktops and laptops saw 13% decrease in webpage views over the year while mobile phones saw 39% increase in the same time frame.

                  9. Average Net Connection Speeds

                  9

                    South Korea is the place to be if you want to experience fastest internet service. Average internet speed over there is 25.3 mbps while India has the slowest internet with only 2 mbps internet speed on average.

                    10. Social Media Use (Worldwide)

                    10

                      2.08 billion people have active social media accounts, which is 29% of total population of the world. Meanwhile, 1.69 billion people have social media accounts accessed via mobile, which is 23% of the world population.

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                      11. Social Media Use (Region wise)

                      11

                        58% of the population has active accounts on social network in North America, which happens to be the largest percentage of social media usage by population. However, Africa and South Asia come lowest where only 9% of the population uses social media actively.

                        12. Social Media Regional Overview

                        12

                          East Asia has the highest number of active social media accounts, with 690 million figures. However, North America leads the way in terms of percentage of population, with 58% of the population there having social media accounts.

                          13. Active Users by Social Platform

                          13

                            Facebook is the most popular social networking platform, which has 1,386 million accounts. Next on the list are QQ and QZone, with 829 million and 629 million figures respectively.

                            14. Mobile Social

                            14

                              50% of social network access is via mobile devices in North America, which are the highest figures. Central Asia region ranks the lowest, where only 2% of the social media access is via mobile devices.

                              15. Mobile Users vs. Connections

                              15

                                3.65 billion people in the world are mobile users, among which 51% have access to internet. Meanwhile, total number of mobile subscriptions is 7.09 billion and 1.94 is the average number of mobile subscriptions per unique user.

                                16. Mobile Connections

                                16

                                  Global average mobile connections by region as compared to total regional populations is 98%. West Europe has the highest percentage at 139% while South Asia’s percentage is the lowest at 77%.

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                                  17. Mobile Phones

                                  17

                                    77% of the mobile connections in the world are pre-paid while 23% are post-paid. Meanwhile, 39% of mobile connections are broadband.

                                    18. Mobile Connections by Device

                                    18

                                      There are 2.7 billion smartphone connections in the world, which is 38% of all smartphone connections. Similarly, 4.1 billion is the total number of feature-phone connections, which is 58% of total internet connections.

                                      19. Platform’s Share of Mobile Web

                                      19

                                        In the world of mobile, Apple’s Safari browsers lead the way in total mobile web page requests. They account for 38.9% of the requests while android web kit browsers account for 30.9% and the rest account for 30.2%.

                                        20. Mobile Broadband

                                        20

                                          Compared to total active mobile connections, global average of active 3G and 4G mobile connections is 38%. Percentage by region is the highest in North America where 85% of the internet connections is 3G or 4G while it’s the lowest in South Asia with only 8% of the connections being elite.

                                          21. Average Mobile Net Speeds

                                          21

                                            South Korea has the fastest mobile internet connection, having the speed of 16.2 mbps on average while Singapore and UK come respectively second and third with the speeds of 9.1 mbps and 8.1 mbps. Meanwhile, Vietnam has the slowest mobile internet connection, having very low speed of 1.1 mbps.

                                            22. Global Mobile Data Growth

                                            22

                                              Average monthly mobile data per user is 900 MB. Mobile data usage has seen tremendous growth over the years, increasing from around 100 MB back in Q3 of 2009 to above 2800 MB in Q4 of 2014.

                                              23. Pre-pay vs. Post-pay Connections

                                              23

                                                Indonesia has the largest percentage of pre-paid mobile connections within a nation, having 99% pre-paid and only 1% post-paid connections, while Nigeria and Egypt follow Indonesia respectively with 97% and 96% of the connections pre-paid. Meanwhile, Japan, South Korea and Canada each have higher percentage of mobile connections post-paid, having 99%, 96% and 85% of the connections post-paid.

                                                24. Mobile Regional Overview

                                                24

                                                  East Asia has the highest number of mobile connections by region, with 1565 million mobile connections. Meanwhile, Oceania region has the lowest numbers, with only 42 million mobile connections.

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                                                  25. Mobile Connections

                                                  25

                                                    When talking of mobile connections by country, compared to national populations, Hong Kong ranks the highest by percentage, at 176%. Meanwhile, the percentage is the lowest in India, with 75% figure.

                                                    26. Digital in Canada

                                                    26

                                                      The report also presents interesting digital trends specific to certain nations. In this article, we’ll take Canada as our reference. Of 35.7 million population, 33 million are active internet users in Canada, which is 93% of the total population while 29 million mobile accounts amount to 81% of the population.

                                                      27. Annual Growth

                                                      27

                                                        The year 2014 saw 11% growth in active internet users while 5% increase in the number of active social media accounts in Canada. In the same time period, mobile subscriptions grew by 10% and active social media accounts increased by 5%.

                                                        28. Internet Use

                                                        28

                                                          Among 33 million active internet users, 19.4 million are active mobile internet users. This happens to be 54% of the total percentage of the population.

                                                          29. Social Media Use

                                                          29

                                                            56% of the Canadian population has active social media accounts, which numbers to 20 million. Among those, 16.2 million social media accounts are accessed via mobile, which is 45% of the total population in Canada.

                                                            30. Mobile Activities

                                                            30

                                                              24% of the population uses social media apps while 27% of them watch videos on mobile. 21% play games on mobile, 17% use mobile location-based search and 24% use mobile banking.

                                                              All the above images are via Digital, Social and Mobile in 2015.

                                                              Featured photo credit: Digital, Social and Mobile in 2015/ slideshare.net via image.slidesharecdn.com

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                                                              Last Updated on December 3, 2019

                                                              7 Powerful Steps to Achieve Career Success

                                                              7 Powerful Steps to Achieve Career Success

                                                              I often hear people say, “I want to be successful but don’t know where to start” or “I’ve achieved career success yet I’m not happy.” And then I ask, “what does career success mean to you?” And many have a hard time articulating their response with much conviction.

                                                              It’s common that people lack clarity, focus, and direction. And when you layer on thoughts and actions that are misaligned with your values, this only adds to your misdirected quest to achieve your career success.

                                                              A word of caution. It’s going to take some time for you to think about and work on your own path for career success. You need to set aside time and be intentional about the steps you take to achieve career success. In my opinion, this step-by-step guide is apart of your life philosophy.

                                                              1. Define Career Success for Yourself

                                                              Pause. Give yourself time and space for self-reflection.

                                                              What does career success mean to you?

                                                              This is about defining your career success:

                                                              • Not what you think you ‘should’ do
                                                              • Not what people may think of you
                                                              • Not adjusting to friends and family’s judgements
                                                              • Not taking actions based on societal or community norms

                                                              “A flower does not think of competing to the flower next to it. It just blooms” – Zen Shin

                                                              When you strip away all your external influences and manage your inner critic, what are you left with? You need to define career success that best suits your life situation.

                                                              There’s no fixed answer. Everyone is different. Your answer will evolve and be impacted by life events. Here are a few examples of career success:

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                                                              • Work-life balance
                                                              • Opportunities for growth and advancement
                                                              • Feeling valued that my contributions had an impact

                                                              Now even as you reflect on the examples above, the descriptions are not specific enough. You’ve got to take it deeper:

                                                              • What do you mean by work-life balance?
                                                              • What do you consider to be opportunities for growth and advancement?
                                                              • How do you like to be recognized for your work? How do you know if your contributions have had an impact?

                                                              Let’s take a look at some potential responses to the questions above:

                                                              • I want more time with my family, and less stress at work
                                                              • I want increased responsibilities, to manage a team, a higher income, and the prestige of working at a certain level in the company
                                                              • I’d like my immediate leader to send me a thank-you note or take me out for coffee to genuinely express her or his gratitude. I’ll know I’ve made an impact if I get feedback from my coworkers, leaders and other stakeholders.

                                                              Further questions to reflect on to help narrow the focus for the above responses:

                                                              • What are some opportunities that can help you get traction on getting more time with your family? And decrease your stress at work?
                                                              • What’s most important for you in the next 12 months?
                                                              • What’s the significance of receiving others’ feedback?

                                                              Now, I’m only scratching the surface with these examples. It takes time to do the inner work and build a solid foundation.

                                                              Start this exercise by first asking what career success means to you and then ask yourself meaningful questions to help you dig deeper.

                                                              What types of themes emerge from your responses? What keywords or phrases keep coming up for you?

                                                              2. Know Your Values

                                                              Values are the principles and beliefs that guide your decisions, behaviors and actions. When you’re not aligned with your values and act in a way that conflicts with your beliefs, it’ll feel like life is a struggle.

                                                              There are simple value exercises that can help you quickly determine your core values. This one designed by Carnegie Mellon University can help you discover your top 5 values.[1]

                                                              Once you have your top 5 values keep them visible. Your brain needs reminders that these are your top values. Here are some ways to make them stick:

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                                                              • Write them on cue cards or notes and post it in your office
                                                              • Take a picture of your values and use it as a screensaver on your phone
                                                              • Put the words on your fridge
                                                              • Add the words on your vision board

                                                              Where will your value words be placed in your physical environment so that you have a constant reminder of them?

                                                              3. Define Your Short-Term and Long-Term Goals

                                                              When writing your short-term and long term life goals, use the SMART framework – Specific Measurable, Attainable, Relevant, and Time-bound. Treat this as a brainstorming exercise. Your potential and possibilities are limitless.

                                                              How you define short-term and long-term is entirely up to you. Short-term can be 30 days, 90 days, or 6 months. Maybe long-term goals are 4 months, 1 year, or 10 years.

                                                              Here are a few self-reflection questions to help you write your goals:[2]

                                                              • What would you want to do today if you had the power to make it the way you want?
                                                              • If no hurdles are in the way, what would you like to achieve?
                                                              • If you have the freedom to do whatever you want, what would it be?
                                                              • What type of impact do you want to have on people?
                                                              • Who are the people you most admire? What is it about them or what they have that you’d want for your life or career?
                                                              • What activities energize you? What’s one activity you most love?

                                                              Remember to revisit your core values as you refine yours goals:

                                                              • Are your goals in or out of alignment with your core values?
                                                              • What adjustments do you need to make to your goals? Maybe some of your goals can be deleted because they no longer align with your values.
                                                              • How attainable are your goals? Breakdown your goals into digestible pieces.
                                                              • Do your short-term goals move you towards attaining your long-term goals?

                                                              Get very clear and specific about your goals. Think about an archer – a person who shoots with a bow and arrows at a target. This person is laser focused on the target – the center of the bullseye. The target is your goal.

                                                              By focusing on one goal at a time and having that goal visible, you can behave and act in ways that will move you closer to your goal.

                                                              4. Determine Your Top Talents

                                                              What did you love doing as a kid? What made these moments fun? What did you have a knack for? What did you most cherish about these times? What are the common themes?

                                                              What work feels effortless? What work do you do that doesn’t seem like work? Think about work you can lose track of time doing and you don’t even feel tired of it.[3]

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                                                              What are your desires? Try it out. Experiment. Take action and start. How can you incorporate more of this type of work into your daily life?

                                                              What themes emerge from your responses? How do your responses compare to your responses from the values exercise and your goals?

                                                              What do you notice?

                                                              5. Identify ‘Feeling’ Words You Want to Experience

                                                              Do you have tendencies to use your head or heart to make decisions?

                                                              I have a very strong tendency to make rational, practical, and fact-based decisions using my head. It’s very rare for me to make decisions using my emotions. I was forced to learn how to make more intuitive decisions by listening to my gut when I was struggling with pivotal life decisions. I was forced to feel and listen to my inner voice to make decisions that feel most natural to me. This was very unfamiliar to me, however, it expanded my identity.

                                                              Review this list of Feeling Words. Use the same technique you use for the values exercise to narrow down how you want to feel.

                                                              Keep these words visible too!

                                                              Review your responses. What do you observe? What insights do you gain from these responses and those in the above steps?

                                                              6. Be Willing to Sit with Discomfort

                                                              Make career decisions aligned with your values, goals, talents and feelings. This is not for the faint hearted. It takes real work, courage and willingness to cut out the noise around you. You’ll need to sit with discomfort for a bit until you build up your muscle to hit the targets you want.

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                                                              Surround yourself with a supportive network to help you through these times.

                                                              “These pains you feel are messengers. Listen to them” – Rumi

                                                              7. Manage Your Own Career

                                                              Not to be cynical, but no one can make you happy but yourself. If you don’t take control of your career and manage it like your own business – no one will.

                                                              Discern between things that you can control and what you can’t control. For example, you may not be able to control who gets a promotion. However, you can control how you react to it and what you’ve learned about yourself in that situation.

                                                              Summing Up

                                                              For many who have gone through a career change or been impacted by life events, these steps may seem very basic. However, it’s sometimes the basics that we forget to do. The simple things and moments can edge us closer to our larger vision for ourselves.

                                                              Staying present and appreciating what you have today can sometimes help you achieve your long-term goals. For example, if you’re always talking about not having enough time and wanting work-life balance, think about what was good in your work day? Maybe you took a walk outside with your co-workers. This could be a small step to help you reframe how you can attain work-life balance.

                                                              Remember to take time for yourself. Hit pause, notice, observe and reflect to achieve career success by getting deliberate and intentional:

                                                              1. Define Career Success for Yourself
                                                              2. Know Your Values
                                                              3. Define Your Short-Term and Long-Term Life and Goals
                                                              4. Determine Your Top Talents
                                                              5. Identify ‘Feeling’ Words You Want to Experience
                                                              6. Be Willing to sit with Discomfort
                                                              7. Manage Your Own Career

                                                              “When you stop chasing the wrong things you give the right things a chance to catch you.” – Lolly Daskal

                                                              Good luck and best wishes always!

                                                              More Tips on Advancing Your Career

                                                              Featured photo credit: rawpixel via unsplash.com

                                                              Reference

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