Advertising
Advertising

How To Write A Cover Letter That Will Land You A Job Interview

How To Write A Cover Letter That Will Land You A Job Interview

The difference between a good cover letter and a bad one is in the result: Did you get an interview? Writing a well-crafted cover letter will help you get your foot in the door at an employer and provides your first impression.

Here’s how to write a cover letter that will land you a job interview and start you on the path to landing that job:

Advertising

1. Open strong.

You want to catch the employer’s attention and the first step to doing that is making sure the letter is addressed to the right person. If there’s no name in the ad, pick up the phone and call the company to find out who is reviewing the cover letters and resumes coming in. “To Whom It May Concern” is a boring, lazy way to start off any letter.

Now that you have a name, make your first sentence strong. You can either pose a question, such as, “How could your business benefit from a strong self-starter?” Or, you could make an eye-catching statement. Make sure you make some reference to the company that shows you did your research and aren’t just applying to every single ad you find (even if you are).

Advertising

2. Sell yourself.

Use the letter’s second, third and even fourth paragraphs (if necessary) to discuss how your experience, skills, and education match the needs of the company. Take it up a notch and talk about how your experience in customer service, for example, will help the business improve its sales numbers. The cover letter needs to focus on how you can help the hiring company. The hiring manager doesn’t care if you are great at sales, but if you relate how your sale skills will help the business, you’ve made a connection.

3. End strongly.

Your cover letter should only be one page. You want to leave readers wanting to know more so they pick up the phone and call. After the strong introduction and then a couple of paragraphs detailing how your skills and experience will help the company, end with a strong summary paragraph and a call to action—to contact you for an interview. Be bold in this final paragraph, writing that you’re the right person for the job and the reader can learn more by checking out your attached resume or giving you a call. Don’t be wishy-washy—ask for an interview! And always thank the reader for taking the time to read your letter.

Advertising

4. Incorporate key words.

Throughout the letter, look to integrate some of the wording from the original ad. If it says the business is seeking a dynamic team player, use both words in your letter and then describe how you are dynamic or a team player. Hiring managers pore through piles of cover letters and by using their own words in your letter, you’ll definitely draw attention.

5. Don’t go generic.

For every job you apply for, create a new and unique cover letter. Don’t create a “form” letter that goes out to everyone. Since every advertisement is different, so should be every response. Remember, you want to use certain words and phrases from the advertisement in your letter. Yes, you can use a few of the same sentences in every letter you send out, but don’t go overboard. Be specific—use the company’s name in the letter, not just “your business” or “your company.” And if you can include a sentence or two about how your skills will help the organization’s mission, be sure to spell that exactly out. It shows you took time to investigate the company a bit and are driven.

Advertising

6. One last check.

Don’t rush through a cover letter. Make sure it’s personalized to the company and always read through it several times before sending it out. If possible, have someone else read it, too. Read through this formal letter check list to make sure you’ve dotted all the ‘i’s and crossed all your ‘t’s. Look out for spelling and grammar errors and anything else that might send a negative vibe to the receiver. Remember, you only get one chance to make a first impression.

More by this author

10 Common Resume Problems You Probably Have 7 Practical Ways to Avoid Running Out of Money in Retirement 5 Resume Tips For Any Overqualified Candidate 5 Tax Tips Freelancers Need to Know 8 Tips for Writing a Press Release Effectively

Trending in Work

1 How to Find New Growth Opportunities at Work 2 20 Critical Skills to Include on Your Resume (For All Types of Jobs) 3 The Best Interview Questions to Hire Only the Elites 4 How to Find a Mentor That Will Help You Succeed 5 15 Smart Ways to Approach Interpersonal Relationships at Work

Read Next

Advertising
Advertising
Advertising

Last Updated on August 20, 2019

How to Find New Growth Opportunities at Work

How to Find New Growth Opportunities at Work

Career advancement is an enticement that today’s companies use to lure job candidates. But to truly uncover growth opportunities within a company, it’s up to you to take the initiative to move up.

You can’t rely on recruiter promises that your company will largely hire from within. Even assurances you heard from your direct supervisor during the interviewing process may not pan out. But if you begin a job knowing that you’re ultimately responsible for getting yourself noticed, you will be starting one step ahead.

Accomplished entrepreneur and LinkedIn Co-Founder Reid Hoffman said,

“If you’re not moving forward, you’re moving backward.”

It’s important to recognize that taking charge of your own career advancement, and then mapping out the steps you need to succeed, is key to moving forward on your trajectory.

Make a Point of Positioning Yourself as a Rising Star

As an employee looking for growth opportunities within your current company, you have many avenues to position yourself as a rising star.

As an insider, you’re able to glean insights on company strategies and apply your expertise where it’s most needed. Scout out any skills gaps, then make a point to acquire and apply them. And, when you have creative ideas to offer, make it your mission to gain the ear of those in the organization who can put your ideas to the test.

Valiant shows of commitment and enterprise make managers perk up and take notice, keeping you ahead of both internal and external competitors.

Employ these other useful tips to let your rising star qualities shine:

1. Promote Your Successes to Your Higher-Ups

When your boss casually asks how you’re doing, use this valuable moment to position yourself as indispensable: “I’m floating on clouds because three clients have already commented on how well they like my redesign of the company website.”

Advertising

Tell your supervisors about any and all successes. Securing a new contract or signing a new customer should be a cause for celebration. Be sure to let your bosses know.

2. Cultivate Excellent Listening Skills

Listen well, and ask great questions. Realize that people love to talk about themselves.

But if you’re a superb listener, others will confide in you, and you’ll learn from what they share. You may even find out something valuable about your own prospects in the company.

If others view you as even-minded and thoughtful, they’ll respect your ideas and, in turn, listen to what you have to say.

Check out these important listening skills: 13 Powerful Listening Skills to Improve Your Life at Work and at Home

3. Go to All Office Networking Events

Never skip the office Christmas party, your coworker’s retirement party, or any office birthday parties, wedding showers, or congratulatory parties for colleagues.

If others see you as a team player, it will help you rise in your company. These on-site parties will also help you mingle with co-workers whom you might not ordinarily have the chance to see. For special points, help organize one or two of these get-togethers.

Take the Extra Step to Show Your Value to the Company

Managers and HR staff know that it can be less risky – and a lot less costly — to promote from within. As internal staff, you likely have a good grasp of the authority structure and talent pool in the company, and know how to best navigate these networks in achieving both the company’s goals and your own.

The late Nobel-Prize winning economist, Gary Becker, coined the term “firm-specific,” which describes the unique skills required to excel in an individual organization. You, as a current employee, have likely tapped into these specific skills, while external hires may take a year or more to master their nuances.

Know that your experience within the company already provides value, then find ways to add even more value, using these tips:

Advertising

4. Show Initiative

Commit yourself to whatever task you’re given, and make a point of going above and beyond.

Position yourself so that you’re ready to take on any growth opportunities that present themselves. If you believe you have skills that have gone untapped, find a manager who will give you a chance to prove your worth.

Accept any stretch assignment that showcases your readiness for advancement. Stay late, and arrive early. Half of getting the best assignments is sticking around long enough to receive them.

5. Set Yourself Apart by Staying up on Everything There Is to Know About Your Company and Its Competitors

Subscribe to and read the online trade journals. Become an active member in your industry’s network of professionals. Go to industry conferences, and learn your competitors’ strategies.

Be the on-the-ground eyes and ears for your organization to stay on top of industry trends.

6. Go to Every Company Meeting Prepared and Ready to Learn

A lot of workers feel meetings are an utter waste of time. They’re not, though, because they provide face-time with higher-ups and those in a position to give you the growth opportunities you need.

Go with the intention of absorbing information and using it to your advantage — including the goals and work styles of your superiors. Respect the agenda, listen more than you speak, and never beleaguer a point.

Accelerate Your Career Growth Opportunities

A recent study found that the five predictors of employees with executive potential were: the right motivation, curiosity, insight, engagement, and determination. These qualities help you stand out, but it’s also important to establish a track record of success and to not appear to be over-reaching in your drive to move up in your company.

Try to see yourself from your boss’s position and evaluate your promote-ability.

Do you display a passion and commitment toward meeting the collective goals of the company? Do you have a motivating influence with team members and show insight and excellence in all your work?

Advertising

These qualities will place you front and center when growth opportunities arise.

Use these strategic tips to escalate your opportunities for growth:

7. Find a Mentor

With mentorship programs fast disappearing, this isn’t always easy. But you need to look for someone in the company who has been promoted several times and who also cares about your progress.

Maybe it’s the person who recommended you for the job. Or maybe it’s your direct supervisor. It could even be someone across the hall or in a completely different department.

Talk to her or him about growth opportunities within your company. Maybe she or he can recommend you for a promotion.

Not sure how to find the right mentor? Here’s How to Find a Mentor That Will Help You Succeed.

8. Map out Your Own Growth Opportunity Chart

After you’ve worked at the company for a few months, work out a realistic growth chart for your own development. This should be a reasonable, practical chart — not a pie-in-the-sky wish list of demands.

What’s reasonable? Do you think being promoted within two years is reasonable? What about raises? Try to inform your own growth chart with what you’ve heard about other workers’ raises and promotions.

Once you’ve rigorously charted a realistic path for your personal development within the company, try to talk to your mentor about it.

Keep refining your chart until it seems to work with your skills and proven talents. Then, arrange a time to discuss it with your boss.

Advertising

You may want to time the discussion around the time of your performance review. Then your boss can weigh in with what he feels is reasonable, too.

9. Set Your Professional Bar High

Research shows that more than two-thirds of workers are just putting in their time. But through your active engagement in the organization and commitment to giving your best, you can provide the contrast against others giving lackluster performances.

Cultivate the hard skills that keep you on the cutting edge of your profession, while also refining your soft skills. These are the attributes that make you better at embracing diverse perspectives, engendering trust, and harnessing the power of synergy.

Even if you have an unquestionably left-brain career — a financial analyst or biotechnical engineer, for example — you’re always better off when you can form kind, courteous, quality relationships with colleagues.

Let integrity be the cornerstone of all your interactions with clients and co-workers.

The Bottom Line

Growth opportunities are available for those willing to purposely and adeptly manage their own professional growth. As the old adage says,

“Half of life is showing up.”

The other half is sticking around so that when your boss is looking for someone to take on a more significant role, you are among the first who come to mind.

Remember, your career is your business!

More About Continuous Growth

Featured photo credit: Zach Lucero via unsplash.com

Read Next