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How would Generation Y Cope with Work without the Internet?

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How would Generation Y Cope with Work without the Internet?

ANNOUNCEMENT: I will not have the Internet for a few days!!!

What a dramatic status to put up.

I can still remember the whirr and click of the Internet dialing up when I was a kid. A 2 – 3 minute wait was great–what a fast connection!

It’s hard for me to remember the time before dial-up internet. Now it’s impossible for me to be off of it for more than an hour straight. What would happen to me working from out of the office if I didn’t have it? What old work methods would I have to learn?

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The generation below me has grown up with the Internet since birth. Could any of them understand what life was like before that? I just barely experienced it. The computer/Internet came to our house when I was eight years old. We used it to print horribly ugly school projects. Ugly, because we over-experimented with all the color combinations and page border options in MS Word. Before that, I vaguely remember my sister’s red typewriter, which was maddening to use. One typo, and the page was ruined! And just this year, the last typewriter ink tapes were produced, bringing forth the end of an era of technology that had dominated since the first printing press.

The Age of Impatience

What I’d personally find difficult if the Internet were to disappear tomorrow would be how much the world would appear to slow down. I would have to buy a newspaper or turn on the TV to see what was happening. I’d have to make more phone calls. I’d have to start remembering people’s numbers, not email addresses. My house would be full of paper–menus for ordering in, business cards, a diary filled with dates and notes, bills, letters…

Waiting would be normal. Nowadays, waiting is almost unacceptable.

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Without the Internet, what would Generation Y have to learn to use?

1. The postal service

Many postal services are being cut in my area despite the increase in online shopping. This means that receiving a letter from the local town council can take anywhere from three to ten days. A package can sometimes take two weeks. And it’s expensive! The joy of free emailing would turn into the frustration of paying many dollars for a registered envelope containing precious documents (after waiting for a substantial amount of time, usually).

  • Pro tip: In a hurry? Express post! That would still take 24 hours. Just FYI.

2. Telephone meetings

Telephone conferencing would still be possible without the Internet, of course, but there would be no more free VOIP conference calls! A real, live telephone bill will appear at the end of each month. The upside is that the cost of the call may make your meetings more efficient. Global virtual teamwork is not as pleasant without the video connection and may not be as good for team building. In fact, this is why the culture of 9-5 in-office originated. Things were a lot easier in person before the existence of the web.

  • Pro-tip: Your organizational skills will certainly be put to the test. Thinking ahead would be essential.

3. Searching and researching: libraries, books, archives (real ones!), filing cabinets, dictionaries, encyclopedias

Research? Try doing it without a search engine! This is where you start to appreciate the time and effort people put into their indexes and the wording of their titles when you are looking for the right information, and the diligence of whoever is in charge of the filing order. Search engines really have us spoiled. We even complain if we have to go past the first page of results!

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  • Pro-tip: Prepare very well what you are looking for in advance, in order not to waste hours of time reading irrelevant material

4. Reacting to content and giving your opinion

It would be close to crazy to have a fake identity or hidden identity in a letter correspondence. It could be done with an anonymous postbox, for sure, but casual commenting and the like would really not be feasible any more. Don’t get me wrong, people did (and do) write letters expressing their disagreement, approval or opinion with commentators, scientists, broadcasters, presenters and so on. However, quick-fire anonymous responding to others in the debate did not exist. Your knee-jerk reaction stayed firmly with you and only got discussed with those in your immediate vicinity.

  • Pro-tip: Use this slower form of communication to really build a good argument for your point. If your going to write a letter about it, don’t let it just be “A well-written piece. Nice job.”

5. People skills

Following on from the last point, it’s pretty hard to be anonymous in your communications (except by blocking your phone number, of course, or removing yourself from the telephone directory). But as well as that, nobody can search your life history, old party pictures, previous tweets and job status without going to a lot of trouble. You have a lot more control over what people know about you. Mirroring that, you also have a lot less available info on the people and organizations you are dealing with.

  • Pro-tip: Keep an open mind when getting to know new people. Don’t be bothered that you can’t spy on their LinkedIn profile or YouTube channel–it’s the same for them. Secrets are valuable and easier to hide. And if you’re worried about embarrassing photos, don’t dance on the table.

6. Cash

Yes, many more transactions would have to be dealt with in cold hard cash and many more trips to the bank would be required. Online payments would not exist–welcome back to reading out your credit card number over the phone! I personally find that when I use PIN to pay for groceries or buy online, I don’t feel as if I’m spending as much as when I hand over a $50 bill. I behave better financially when I use “real” money.

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  • Pro-tip: Use the opportunity to budget what cash you need for the week. You don’t want to wait in line at the bank every day. This system could result in much better money management by cutting spontaneous spending.

Could Gen Y handle it?

Sure! Humans are amazingly adaptable.

But they’d sure miss YouTube and Spotify!

More by this author

Andrea Francis

Andrea loves being productive and getting things done. She shares practical tips to help people achieve what they want in life.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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