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How would Generation Y Cope with Work without the Internet?

How would Generation Y Cope with Work without the Internet?

ANNOUNCEMENT: I will not have the Internet for a few days!!!

What a dramatic status to put up.

I can still remember the whirr and click of the Internet dialing up when I was a kid. A 2 – 3 minute wait was great–what a fast connection!

It’s hard for me to remember the time before dial-up internet. Now it’s impossible for me to be off of it for more than an hour straight. What would happen to me working from out of the office if I didn’t have it? What old work methods would I have to learn?

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The generation below me has grown up with the Internet since birth. Could any of them understand what life was like before that? I just barely experienced it. The computer/Internet came to our house when I was eight years old. We used it to print horribly ugly school projects. Ugly, because we over-experimented with all the color combinations and page border options in MS Word. Before that, I vaguely remember my sister’s red typewriter, which was maddening to use. One typo, and the page was ruined! And just this year, the last typewriter ink tapes were produced, bringing forth the end of an era of technology that had dominated since the first printing press.

The Age of Impatience

What I’d personally find difficult if the Internet were to disappear tomorrow would be how much the world would appear to slow down. I would have to buy a newspaper or turn on the TV to see what was happening. I’d have to make more phone calls. I’d have to start remembering people’s numbers, not email addresses. My house would be full of paper–menus for ordering in, business cards, a diary filled with dates and notes, bills, letters…

Waiting would be normal. Nowadays, waiting is almost unacceptable.

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Without the Internet, what would Generation Y have to learn to use?

1. The postal service

Many postal services are being cut in my area despite the increase in online shopping. This means that receiving a letter from the local town council can take anywhere from three to ten days. A package can sometimes take two weeks. And it’s expensive! The joy of free emailing would turn into the frustration of paying many dollars for a registered envelope containing precious documents (after waiting for a substantial amount of time, usually).

  • Pro tip: In a hurry? Express post! That would still take 24 hours. Just FYI.

2. Telephone meetings

Telephone conferencing would still be possible without the Internet, of course, but there would be no more free VOIP conference calls! A real, live telephone bill will appear at the end of each month. The upside is that the cost of the call may make your meetings more efficient. Global virtual teamwork is not as pleasant without the video connection and may not be as good for team building. In fact, this is why the culture of 9-5 in-office originated. Things were a lot easier in person before the existence of the web.

  • Pro-tip: Your organizational skills will certainly be put to the test. Thinking ahead would be essential.

3. Searching and researching: libraries, books, archives (real ones!), filing cabinets, dictionaries, encyclopedias

Research? Try doing it without a search engine! This is where you start to appreciate the time and effort people put into their indexes and the wording of their titles when you are looking for the right information, and the diligence of whoever is in charge of the filing order. Search engines really have us spoiled. We even complain if we have to go past the first page of results!

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  • Pro-tip: Prepare very well what you are looking for in advance, in order not to waste hours of time reading irrelevant material

4. Reacting to content and giving your opinion

It would be close to crazy to have a fake identity or hidden identity in a letter correspondence. It could be done with an anonymous postbox, for sure, but casual commenting and the like would really not be feasible any more. Don’t get me wrong, people did (and do) write letters expressing their disagreement, approval or opinion with commentators, scientists, broadcasters, presenters and so on. However, quick-fire anonymous responding to others in the debate did not exist. Your knee-jerk reaction stayed firmly with you and only got discussed with those in your immediate vicinity.

  • Pro-tip: Use this slower form of communication to really build a good argument for your point. If your going to write a letter about it, don’t let it just be “A well-written piece. Nice job.”

5. People skills

Following on from the last point, it’s pretty hard to be anonymous in your communications (except by blocking your phone number, of course, or removing yourself from the telephone directory). But as well as that, nobody can search your life history, old party pictures, previous tweets and job status without going to a lot of trouble. You have a lot more control over what people know about you. Mirroring that, you also have a lot less available info on the people and organizations you are dealing with.

  • Pro-tip: Keep an open mind when getting to know new people. Don’t be bothered that you can’t spy on their LinkedIn profile or YouTube channel–it’s the same for them. Secrets are valuable and easier to hide. And if you’re worried about embarrassing photos, don’t dance on the table.

6. Cash

Yes, many more transactions would have to be dealt with in cold hard cash and many more trips to the bank would be required. Online payments would not exist–welcome back to reading out your credit card number over the phone! I personally find that when I use PIN to pay for groceries or buy online, I don’t feel as if I’m spending as much as when I hand over a $50 bill. I behave better financially when I use “real” money.

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  • Pro-tip: Use the opportunity to budget what cash you need for the week. You don’t want to wait in line at the bank every day. This system could result in much better money management by cutting spontaneous spending.

Could Gen Y handle it?

Sure! Humans are amazingly adaptable.

But they’d sure miss YouTube and Spotify!

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Published on March 20, 2019

How to Write a Powerful Mission Statement for Your Business

How to Write a Powerful Mission Statement for Your Business

Have you ever felt lost in the minutia of your job?

As a business owner, I can relate to getting bogged down in the day to day operations of my business. Things like inventory, payroll, scheduling, purchasing and employee management take up the bulk of my day.

While these things are important and need to get done, focusing too much on the details can make you lose sight of the big picture. This is why having a good mission statement comes in handy.

What is a Mission Statement?

Put simply, a mission statement is an internal document that provides a clear purpose for the organization. It provides a common reference point for everyone in the organization to start from.

In other words, after reading your company’s mission statement, managers and employees should be able to answer the question “What are company’s main objectives?” For example, Southwest Airlines mission statement reads:[1]

“Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.”

In this single statement, Southwest conveys the company’s goals of providing the highest level of customer service as well as providing a good working environment for their employees.

Mission Statement VS. Vision Statement

While the mission and vision statements are related, there are subtle but distinct differences the you should be aware of.

First of all, a mission statement is designed primarily as an internal company document. It provides clarity and direction for managers and employees.

While there’s nothing wrong with sharing your company’s mission statement with the outside world, its intended audience is within the company.

While a mission statement provides a general framework for the organization, the vision statement is usually a more inspirational statement designed to motivate employees and inspire customers. Going back to Southwest Airlines, their vision statement reads:[2]

“To become the world’s most loved, most flown, and most profitable airline.”

This statement inspires good feeling from the customer while motivating the employees to achieve that vision.

What Does a Good Mission Statement Look Like?

When coming up with a mission statement, it’s important to take your time and do it right. Too often, people (especially entrepreneurs) just write down the first thing that comes to mind and they end up with worthless or (worse yet) a generic mission statement that is utterly useless.

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Remember, a mission statement should provide a common framework for everyone in your organization.

When writing a mission statement, you should always try to incorporate the following;

  • What we do?
  • How we do it?
  • Whom do we do it for?
  • What value are we bringing?

Now, you can see how tempting it is to just come up with something generic that ticks off those four boxes. Something like “We provide the best widgets available online for the consumer.”

After all, that did check off all the boxes:

What we do? Provide widgets.

How we do it? Online.

Who do we do it for? The consumer.

What value we bring? The best widgets.

The problem with this mission statement is that it could apply to any number of companies producing the same widget. There is nothing to distinguish your company or its widgets from any of your competitors widgets.

Compare that mission statement to this one:

“We provide the highest quality widgets directly to the consumer at an affordable price backed up with a 100% satisfaction guarantee. If our clients aren’t 100% satisfied, we’ll make it right.”

What’s the difference?

Both mission statements answer all the same questions of what, how, whom and value. But in the second statement, they are differentiating their company from all other competitors by answering the question “what makes us unique”.

Another way to read that is, “Why you should buy from us.” In this example, it’s because our widgets are of the highest quality and we stand behind them 100%.

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You might have noticed the statement didn’t say that we sell widgets at the lowest possible price. That’s because we are emphasizing quality and satisfaction over price.

A different company’s mission statement may emphasize selling widgets at the lowest possible price with little to no mention of a guarantee.

Hallmarks of a Good Mission Statement

1. Keep It Brief

Your mission statement should be no longer than three sentences. This is not your company’s magnum opus.

You should be able to distill the what, how, who and why questions into a succinct message.

2. Have a Purpose

A company’s missions statement should include the reason it even exists.

Make clear exactly what the company does with statements like “We strive to provide our customers with …….”

3. Include a “How”

Take this as an opportunity to differentiate your company from its competitors.

How do you provide a product or service that’s different or better than how your competitor provides it?

4. Talk About the Value You Bring to the Table

This is where you can really set yourself apart from the competition. This is the “why” customers should buy from you.

Do you offer the lowest prices? Fastest delivery? Exceptional customer service? Whatever it is that sets you apart and gives your particular products, services or company an advantage talk about it in the mission statement.

5. Make Sure It’s Plausible

It’s okay to shoot for the stars just to settle for the moon, but not in a mission statement.

Being overly ambitious will only set you and your employees up for failure, hurt morale and make you lose credibility. You will also scare away potential investors if they think that you are not being realistic in your mission statement.

6. Make It Unique and Distinctive

Imagine if someone who knew nothing about your business walked in and saw how it was operating, then they read your mission statement. Would they be able to recognize that mission statement was attached to that business? If not re-work it.

7. Think Long Term

A mission statement should be narrow enough so that it provides a common framework for the existing business, but open enough to allow for longer term goals. It should be able to grow as the business grows.

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8. Get Feedback

This is very important, especially from managers and employees.

Getting their input can clarify how they currently see the company and their role within the organization. It’s also a good way to get people “on-board,” as studies show that people are more likely to go along with an idea if they feel included in the decision making process beforehand.

9. Review Often and Revise as Necessary

You should review the missions statement often for two reasons.

First, as a reminder of what the essence of the company is. It’s easy to forget when you are in the day to day grind of the business.

And two, to make sure that the mission statement is still relevant. Things change, and not everything can be anticipated at the time a mission statement was written.

For example, if a mission statement was written before the advent of the internet, a company that use to sell things door to door now probably has a website that people order from. You should always update the mission statement to reflect these changes.

The Value of Mission Statements: Why Go Through All of These in the First Place?

It may seem like a lot of work just for a few sentences that describe a company, but the value of a well written mission statement should not be discounted.

First of all, if you are an entrepreneur, crystallizing the what, how, whom and value questions will keep you focused on the core business and its values.

If you are a manager or other employee, knowing the company’s basic tenants will help inform your interactions with both customers and colleagues alike.

Strategic Planning

A relevant mission statement acts as a framework for strategic planning. It provides guidance and parameters for making strategic decisions for the future of the company.

Measuring Performance

By having the company’s mission in a concrete form, it also allows for an objective measurement of how well the organization is meeting its stated goals at any one time.

Management can identify strengths and weaknesses in the organization based on the criteria set forth in the mission statement and make decisions accordingly.

Solidifying the Company’s Goals and Values for Employees

Part of a well run organization is nurturing happy and productive employees.

As humans, we all have an innate need for both purpose and to be part of something larger than ourselves. Providing employees with a clearly defined mission statement helps to define their role in the larger organization. Thus, fulfilling both of these needs.

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Now I’m not saying that a mission statement can overcome low pay and poor working conditions, but with everything else being equal, it can contribute to a happier and more productive workforce.

To Hold Management Accountable

By creating a mission statement, a company is publicly stating its highest values and goals for the world to see. By doing so, you are inviting both the public and your employees to to scrutinize how well the company lives up to its ideals.

So if you state that you only provide the highest quality products, and then offer something less, it’s fair for both the public and the employees to question, and even call for a change in management.

If management doesn’t take the mission statement seriously, no one else will either; and the legitimate authority that management rely’s on will be diminished.

To Serve as an Example

This is the opposite side of the coin from the previous statement. If the highest levels of management are seen taking the mission statement seriously and actively managing within the framework of the statement, that attitude filters down throughout the organization.

After all, a good employee knows what’s important to their boss and will take the steps necessary to curry favor with them.

Finally, use the company’s mission statement as a way to define roles within the company. You can do this by giving each division in the company a copy of the mission statement and challenge the head of each division to create a mission statement for their respective departments.

Their individual mission statements should focus on how each department fits in and ultimately contributes to the success of the company’s overall mission statement. This serves as both a clarifying and a team building exercise for all parts of the organization.

Final Thoughts

Developing a mission statement is too often just an after-thought, especially for entrepreneurs. We tend to prioritize things that we perceive will give us the biggest “bang for our buck.”

Somehow, taking the time and effort to sit down and think seriously about the what, whom, how and value of our business seems like a waste of time. After all, we got in the business to make money and become successful, isn’t that all we need to know?

That mindset will probably get you started okay, but if you find yourself having any success at all, you’ll find that there really is such a thing as growing pains.

By putting in the time and effort to create a mission statement, you are laying the groundwork that will give you a path to follow in your growth. And isn’t building long term success what we are really after?

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Featured photo credit: Fab Lentz via unsplash.com

Reference

[1] Southwest Airlines: About Page
[2] Fit Small Business: 10 Vision Statement Examples To Spark Your Imagination

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