Advertising
Advertising

How to Start an Effective Email Search

How to Start an Effective Email Search

How many times have you searched for an email for a really long time saying, “I had it somewhere?” Or perhaps you have asked your colleague to send a message once again, and now another person must find the message because you couldn’t. Now is the right time to learn the basics of an effective email search.

Effective Email Search

Imagine you search for 10 emails a day and you could save 30 seconds each time. During the whole calendar year you could save more than sixteen hours, which means two working days off!

Advertising

What I have found is that most people put just one word in the search bar and play with sorting by different columns to find the desired message. Sometimes it’s even worse: two words are entered with the expectation that the search will find the messages containing BOTH of them, not ANY of them, or the opposite.

Let’s see if we can learn the basics of email search in just five minutes! There are two help pages that you definitely should read. And then practice. And read once again: Learn to narrow your search criteria for better searches in Outlook and Gmail advanced search. You may be surprised how similar these engines are for the end user. If you use Outlook at work, it will raise your email search skills and at the same time you will be able to use most of the knowledge when using Gmail and vice versa.

Advertising

Have you ever noticed that Outlook has a search bar available with just one click?

Advertising

email search in outlook

    There are just few keywords and operators you need to learn and if you use them effectively, you can build some more skills on top of that. I will focus on Outlook and if you want to learn the basics for gmail, you will quickly notice few simple differences.

    Examples

    There will be just one example that we will be using to build queries to narrow down our search and find just one message among thousands of others. You remember that last week “Nabielec” sent you the presentation you need. Let us start with the simplest case.

    Advertising

    • Emails from “Nabielec”
      Many times I’ve seen people putting “Nabielec” and then sorting by sender to quickly find the right one. However, you can simply use the operator (sometimes called keyword) “from:”. There are just few operators (usually logical operators) that do not require parameters, but for the rest, the standard usage is “operator: parameter”. In this case we may simply use:
    from: Nabielec
    • Emails from “Nabielec” received last week
      Unfortunatelly “Nabielec” sends tons of emails, so you found few hundreds with this search. We have to improve the expression. This time we will simply use two keywords: “from” and “received” with no magic. Just try this:
    from: Nabielec received: last week
    • Emails from “Nabielec” with an attachment, received last week
      Now we got down to some reasonable amount, but still most of the messages found are without attachment and that makes the picture blurry. One more keyword will let you find messages that contain the attachment (or not): “hasattachment”.
    from: Nabielec received: last week hasattachment: yes
    • Emails with both “Project” and “Next steps”
      In the previous step five emails were found and you got the presentation you wanted. However, you recall the fact that there was another great presentation someone has sent that had “Project” and “Next steps” in it. For that purpose we will use logical operator AND (yes, use uppercase) and “Next steps” need to be taken into quotes, otherwise “next” and “steps” could be in a different parts of the e-mail. The great thing about this search is that not only it will search in the email body, but also in the email subject and attachments.
    Project AND "Next steps"
    • Emails with “Meeting minutes” and “Connect” in the subject
      Your previous search reminded you the project called “Connect” and you are pretty sure that the presentation was sent in the meeting minutes. You could simply try “Meeting minutes” AND “Connect”, however that could find unwanted messages with “Connect” in the email body or attachments. Key of effective email search is to find exactly what you want. This time we introduce the operator “subject:”.
    subject: Connect AND "Meeting minutes"

    Conclusion

    I found that just these basic operators give many people dramatic improvement of their productivity when using email. Many people are using large set of folders and remembers complex categorization rules, however when they think about the message they want to find, they most often think something like “email from Paul with the attachment”. This should be immediately turned into search criteria, rather than transforming it into a set of complex rules like “it was about project X, so it could be in folder X. No, wait, it was urgent, so it will be in the Urgent folder. No, wait. It was sent by my boss, I have specific folder for that”. Skip the middle step and tell what you need by a nice search expression.

    I hope you can save at least 30 seconds with every email search and you will get your two days off at the end of the year!

    More by this author

    Piotr Nabielec

    Author, CEO, Consultant

    How to Really Achieve Goals 8 Outlook Hints Everyone Should Know 7 Things Smart Learners Do Differently 10 Ways To Have Quality Sleep That You Probably Don’t Know 9 Things You Can Do To Completely Unleash Your Potentials

    Trending in Work

    1 How to Write a Powerful Mission Statement for Your Business 2 20 Inspiring Vision Statement Examples (2019 Updated) 3 How to Quit Your Unfulfilling Job and Lead Your Dream Career 4 8 Critical Skills for Workplace Success and Career Advancement 5 How to Find Work Motivation When You’re Unfulfilled at Work

    Read Next

    Advertising
    Advertising
    Advertising

    Published on March 20, 2019

    How to Write a Powerful Mission Statement for Your Business

    How to Write a Powerful Mission Statement for Your Business

    Have you ever felt lost in the minutia of your job?

    As a business owner, I can relate to getting bogged down in the day to day operations of my business. Things like inventory, payroll, scheduling, purchasing and employee management take up the bulk of my day.

    While these things are important and need to get done, focusing too much on the details can make you lose sight of the big picture. This is why having a good mission statement comes in handy.

    What is a Mission Statement?

    Put simply, a mission statement is an internal document that provides a clear purpose for the organization. It provides a common reference point for everyone in the organization to start from.

    In other words, after reading your company’s mission statement, managers and employees should be able to answer the question “What are company’s main objectives?” For example, Southwest Airlines mission statement reads:[1]

    “Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.”

    In this single statement, Southwest conveys the company’s goals of providing the highest level of customer service as well as providing a good working environment for their employees.

    Mission Statement VS. Vision Statement

    While the mission and vision statements are related, there are subtle but distinct differences the you should be aware of.

    First of all, a mission statement is designed primarily as an internal company document. It provides clarity and direction for managers and employees.

    While there’s nothing wrong with sharing your company’s mission statement with the outside world, its intended audience is within the company.

    While a mission statement provides a general framework for the organization, the vision statement is usually a more inspirational statement designed to motivate employees and inspire customers. Going back to Southwest Airlines, their vision statement reads:[2]

    “To become the world’s most loved, most flown, and most profitable airline.”

    This statement inspires good feeling from the customer while motivating the employees to achieve that vision.

    What Does a Good Mission Statement Look Like?

    When coming up with a mission statement, it’s important to take your time and do it right. Too often, people (especially entrepreneurs) just write down the first thing that comes to mind and they end up with worthless or (worse yet) a generic mission statement that is utterly useless.

    Advertising

    Remember, a mission statement should provide a common framework for everyone in your organization.

    When writing a mission statement, you should always try to incorporate the following;

    • What we do?
    • How we do it?
    • Whom do we do it for?
    • What value are we bringing?

    Now, you can see how tempting it is to just come up with something generic that ticks off those four boxes. Something like “We provide the best widgets available online for the consumer.”

    After all, that did check off all the boxes:

    What we do? Provide widgets.

    How we do it? Online.

    Who do we do it for? The consumer.

    What value we bring? The best widgets.

    The problem with this mission statement is that it could apply to any number of companies producing the same widget. There is nothing to distinguish your company or its widgets from any of your competitors widgets.

    Compare that mission statement to this one:

    “We provide the highest quality widgets directly to the consumer at an affordable price backed up with a 100% satisfaction guarantee. If our clients aren’t 100% satisfied, we’ll make it right.”

    What’s the difference?

    Both mission statements answer all the same questions of what, how, whom and value. But in the second statement, they are differentiating their company from all other competitors by answering the question “what makes us unique”.

    Another way to read that is, “Why you should buy from us.” In this example, it’s because our widgets are of the highest quality and we stand behind them 100%.

    Advertising

    You might have noticed the statement didn’t say that we sell widgets at the lowest possible price. That’s because we are emphasizing quality and satisfaction over price.

    A different company’s mission statement may emphasize selling widgets at the lowest possible price with little to no mention of a guarantee.

    Hallmarks of a Good Mission Statement

    1. Keep It Brief

    Your mission statement should be no longer than three sentences. This is not your company’s magnum opus.

    You should be able to distill the what, how, who and why questions into a succinct message.

    2. Have a Purpose

    A company’s missions statement should include the reason it even exists.

    Make clear exactly what the company does with statements like “We strive to provide our customers with …….”

    3. Include a “How”

    Take this as an opportunity to differentiate your company from its competitors.

    How do you provide a product or service that’s different or better than how your competitor provides it?

    4. Talk About the Value You Bring to the Table

    This is where you can really set yourself apart from the competition. This is the “why” customers should buy from you.

    Do you offer the lowest prices? Fastest delivery? Exceptional customer service? Whatever it is that sets you apart and gives your particular products, services or company an advantage talk about it in the mission statement.

    5. Make Sure It’s Plausible

    It’s okay to shoot for the stars just to settle for the moon, but not in a mission statement.

    Being overly ambitious will only set you and your employees up for failure, hurt morale and make you lose credibility. You will also scare away potential investors if they think that you are not being realistic in your mission statement.

    6. Make It Unique and Distinctive

    Imagine if someone who knew nothing about your business walked in and saw how it was operating, then they read your mission statement. Would they be able to recognize that mission statement was attached to that business? If not re-work it.

    7. Think Long Term

    A mission statement should be narrow enough so that it provides a common framework for the existing business, but open enough to allow for longer term goals. It should be able to grow as the business grows.

    Advertising

    8. Get Feedback

    This is very important, especially from managers and employees.

    Getting their input can clarify how they currently see the company and their role within the organization. It’s also a good way to get people “on-board,” as studies show that people are more likely to go along with an idea if they feel included in the decision making process beforehand.

    9. Review Often and Revise as Necessary

    You should review the missions statement often for two reasons.

    First, as a reminder of what the essence of the company is. It’s easy to forget when you are in the day to day grind of the business.

    And two, to make sure that the mission statement is still relevant. Things change, and not everything can be anticipated at the time a mission statement was written.

    For example, if a mission statement was written before the advent of the internet, a company that use to sell things door to door now probably has a website that people order from. You should always update the mission statement to reflect these changes.

    The Value of Mission Statements: Why Go Through All of These in the First Place?

    It may seem like a lot of work just for a few sentences that describe a company, but the value of a well written mission statement should not be discounted.

    First of all, if you are an entrepreneur, crystallizing the what, how, whom and value questions will keep you focused on the core business and its values.

    If you are a manager or other employee, knowing the company’s basic tenants will help inform your interactions with both customers and colleagues alike.

    Strategic Planning

    A relevant mission statement acts as a framework for strategic planning. It provides guidance and parameters for making strategic decisions for the future of the company.

    Measuring Performance

    By having the company’s mission in a concrete form, it also allows for an objective measurement of how well the organization is meeting its stated goals at any one time.

    Management can identify strengths and weaknesses in the organization based on the criteria set forth in the mission statement and make decisions accordingly.

    Solidifying the Company’s Goals and Values for Employees

    Part of a well run organization is nurturing happy and productive employees.

    As humans, we all have an innate need for both purpose and to be part of something larger than ourselves. Providing employees with a clearly defined mission statement helps to define their role in the larger organization. Thus, fulfilling both of these needs.

    Advertising

    Now I’m not saying that a mission statement can overcome low pay and poor working conditions, but with everything else being equal, it can contribute to a happier and more productive workforce.

    To Hold Management Accountable

    By creating a mission statement, a company is publicly stating its highest values and goals for the world to see. By doing so, you are inviting both the public and your employees to to scrutinize how well the company lives up to its ideals.

    So if you state that you only provide the highest quality products, and then offer something less, it’s fair for both the public and the employees to question, and even call for a change in management.

    If management doesn’t take the mission statement seriously, no one else will either; and the legitimate authority that management rely’s on will be diminished.

    To Serve as an Example

    This is the opposite side of the coin from the previous statement. If the highest levels of management are seen taking the mission statement seriously and actively managing within the framework of the statement, that attitude filters down throughout the organization.

    After all, a good employee knows what’s important to their boss and will take the steps necessary to curry favor with them.

    Finally, use the company’s mission statement as a way to define roles within the company. You can do this by giving each division in the company a copy of the mission statement and challenge the head of each division to create a mission statement for their respective departments.

    Their individual mission statements should focus on how each department fits in and ultimately contributes to the success of the company’s overall mission statement. This serves as both a clarifying and a team building exercise for all parts of the organization.

    Final Thoughts

    Developing a mission statement is too often just an after-thought, especially for entrepreneurs. We tend to prioritize things that we perceive will give us the biggest “bang for our buck.”

    Somehow, taking the time and effort to sit down and think seriously about the what, whom, how and value of our business seems like a waste of time. After all, we got in the business to make money and become successful, isn’t that all we need to know?

    That mindset will probably get you started okay, but if you find yourself having any success at all, you’ll find that there really is such a thing as growing pains.

    By putting in the time and effort to create a mission statement, you are laying the groundwork that will give you a path to follow in your growth. And isn’t building long term success what we are really after?

    More Resources About Achieving Business Success

    Featured photo credit: Fab Lentz via unsplash.com

    Reference

    [1] Southwest Airlines: About Page
    [2] Fit Small Business: 10 Vision Statement Examples To Spark Your Imagination

    Read Next