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How To Handle Criticism Well

How To Handle Criticism Well

We’ve all been in that situation: you’ve submitted or done something and then there comes the feedback. Most of the time, it’s incredibly justified and helps you become better at the task at hand, but sometimes there is some that knocks you completely out of left field and makes you just blink and react in shock. “They said what?”

Rather than going down the two most natural and disparate courses of action available—sobbing with despair and with a tub of Ben & Jerry’s or yelling that the critic doesn’t know what on Earth they’re talking about—it’s worth taking a moment and considering some of these five ways to handle this most awkward of personal situations.

Step 1: Take a step back from yourself

It’s easily the first step in handling this with some grace and decorum—just take a step back. When the critique form slides across your desk or when those comments have hit home, you really need to remove yourself mentally from the situation, if not physically.

The most instant reaction we experience when it comes to critiquing is anger. Rage. Frustration. Sadness. The key is not to relinquish or suppress these emotions—it’s okay, you’re allowed to feel angry or upset at criticism—but to take a step back and allow them to wash over you. Take a coffee break for five minutes and just feel. Lose yourself in another activity if you have that option—see a movie, go to a concert, have a soak in the tub or watch that awesome show you’ve been meaning to catch up on. Remove yourself from that environment and that feeling for a while so you can gain some perspective and objective distance.

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When you’re done, the anger and rage might still be there, but you’ll have dialed it down from potentially yelling at your boss, yelling at your friends, your family, to being able to see with some clarity of vision through the red haze.

Step 2: See it from another point of view

The point is this: chances are when you’re getting some criticism, it’s coming from a place of good intentions. “How on Earth can such good intentions lead to someone criticizing the hell out of you?”, you might wonder.

In a work environment, idle gossip born from close proximity and bored minds is just that, so real constructive criticism is just that. Chances are if your boss or manager has told you what you’re doing wrong or how you’re doing it wrong, they’re not taking any kind of malicious Schaudenfreude-esque pleasure in your suffering. They’re just trying to do their jobs which involves making the running of the company smoother and ironing out any of the areas you might need a bit of work with.

The same applies to friends. They’re your friends for a reason, they like and love you, and unless they’re one of those toxic ‘frenemies’, any criticisms on their side are probably designed to help you. Of course you don’t have to take their advice, and if they’re real friends, they’ll keep on loving you regardless, but sometimes their well-intentioned advice is worth at least considering from their point of view. Maybe it’s so you can be the best version of yourself. Who knows, but taking it from their point of view might have some merits.

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Step 3: See it as an untapped strength

Say you’ve got a problem area at work. You’re not as diligent at filling out the paperwork, dotting every ‘i’ and crossing every ‘t’ or maybe you’re not as huge a social media maven as you should be. That’s fine, it’s okay, but in the face of criticism, a key step might be in actively trying to transform that skill into something useful and marketable.

It might even be worth seeing it as a great opportunity for an untapped strength. Just because you haven’t focused on it yet doesn’t mean you can’t in the future. You have a fantastic opportunity ahead of you to make something that will improve your life in the long run, taking a bit longer to do that paperwork or even asking a colleague for advice on it, or looking at how other companies work well at their social media presence to fix your flaws. You’ll earn a lot more respect for being able to take on advice and do so while looking as cool and classy as hell.

Step 4: Work on the criticism as a challenge

This ties in a lot with the previous point but tackle this criticism as a challenge and as a conscious effort to change. Break it down in smaller and smaller tasks, such as speaking to your manager about what kind of targets they want you to hit or grabbing a coffee with a friend and asking them candidly, and make some concrete, physical ‘to-do’ lists so that you can tick them off as you work through them.

Not only will this make tackling the criticism seem infinitely more manageable, it’ll also ensure that you can celebrate all those little victories. Boosted your social media profile today? Go and have a scoop or two on us. Been a bit more social with your inner circle? Congratulate yourself and give yourself a treat.

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Working on your ‘problem areas’ isn’t something you have to do, at all, but it might make you feel better for at least having tried and if you succeed, all the better. Take your victories one-by-one as you learn and grow. After all, tackling a mountain is much easier when you break it down into ten-minute climbs rather than the whole mountain, after all.

Step 5: Move on and look ahead

This is the final step and something that people find hard to do sometimes: just move on. Let it go.

While there is a remote possibility that your boss or friend or manager or whoever was maybe too harsh or critical on you, the point is how you react to it. Getting caught up and trapped in the machinations of it will only leave you to mope and mire through it, making you question every decision you’ve made, every interaction or choice or whatever.

Let it go and look to the future. I once had a job where I was critiqued on a regular, daily basis for things that I just didn’t understand or felt appropriate and it had such a negative impact on me that I had to get myself out of that environment and I had to force myself to examine how I looked at criticism. I learned that while those terrible, incompatible job experiences are few and far between, that feeling of dread when constructive criticism is offered can always remain, lurking in the background.

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So I had to learn to move on. Your friend offering a bit of critical examination does not invalidate your years-long friendship. Your boss telling you that you need to work on something doesn’t wipe away all that awesome work you’ve spent the past six months doing. Moving on does not mean cutting off that bond or walking out of your job, unless that friendship or work environment is so toxic it’s more trouble than its worth to stay.

Move on and show growth and maturity. Getting hung up on this kind of stuff is something that expends a lot of time and energy and something you don’t really want to get involved. Don’t let anything hold you back and while a piece of criticism might seem utterly soul-crushing, it’s okay. You’ll be okay.

We have all been there and in the end, it doesn’t matter so much what that criticism is, but how you take it. After all, take that criticism with some humility and quiet grace, and you’ll come out looking the bigger person and feel better for it. Promise.

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Chris Haigh

Writer, baker, co-host of "Good Evening Podcast" and "North By Nerdwest".

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Published on March 20, 2019

How to Write a Powerful Mission Statement for Your Business

How to Write a Powerful Mission Statement for Your Business

Have you ever felt lost in the minutia of your job?

As a business owner, I can relate to getting bogged down in the day to day operations of my business. Things like inventory, payroll, scheduling, purchasing and employee management take up the bulk of my day.

While these things are important and need to get done, focusing too much on the details can make you lose sight of the big picture. This is why having a good mission statement comes in handy.

What is a Mission Statement?

Put simply, a mission statement is an internal document that provides a clear purpose for the organization. It provides a common reference point for everyone in the organization to start from.

In other words, after reading your company’s mission statement, managers and employees should be able to answer the question “What are company’s main objectives?” For example, Southwest Airlines mission statement reads:[1]

“Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.”

In this single statement, Southwest conveys the company’s goals of providing the highest level of customer service as well as providing a good working environment for their employees.

Mission Statement VS. Vision Statement

While the mission and vision statements are related, there are subtle but distinct differences the you should be aware of.

First of all, a mission statement is designed primarily as an internal company document. It provides clarity and direction for managers and employees.

While there’s nothing wrong with sharing your company’s mission statement with the outside world, its intended audience is within the company.

While a mission statement provides a general framework for the organization, the vision statement is usually a more inspirational statement designed to motivate employees and inspire customers. Going back to Southwest Airlines, their vision statement reads:[2]

“To become the world’s most loved, most flown, and most profitable airline.”

This statement inspires good feeling from the customer while motivating the employees to achieve that vision.

What Does a Good Mission Statement Look Like?

When coming up with a mission statement, it’s important to take your time and do it right. Too often, people (especially entrepreneurs) just write down the first thing that comes to mind and they end up with worthless or (worse yet) a generic mission statement that is utterly useless.

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Remember, a mission statement should provide a common framework for everyone in your organization.

When writing a mission statement, you should always try to incorporate the following;

  • What we do?
  • How we do it?
  • Whom do we do it for?
  • What value are we bringing?

Now, you can see how tempting it is to just come up with something generic that ticks off those four boxes. Something like “We provide the best widgets available online for the consumer.”

After all, that did check off all the boxes:

What we do? Provide widgets.

How we do it? Online.

Who do we do it for? The consumer.

What value we bring? The best widgets.

The problem with this mission statement is that it could apply to any number of companies producing the same widget. There is nothing to distinguish your company or its widgets from any of your competitors widgets.

Compare that mission statement to this one:

“We provide the highest quality widgets directly to the consumer at an affordable price backed up with a 100% satisfaction guarantee. If our clients aren’t 100% satisfied, we’ll make it right.”

What’s the difference?

Both mission statements answer all the same questions of what, how, whom and value. But in the second statement, they are differentiating their company from all other competitors by answering the question “what makes us unique”.

Another way to read that is, “Why you should buy from us.” In this example, it’s because our widgets are of the highest quality and we stand behind them 100%.

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You might have noticed the statement didn’t say that we sell widgets at the lowest possible price. That’s because we are emphasizing quality and satisfaction over price.

A different company’s mission statement may emphasize selling widgets at the lowest possible price with little to no mention of a guarantee.

Hallmarks of a Good Mission Statement

1. Keep It Brief

Your mission statement should be no longer than three sentences. This is not your company’s magnum opus.

You should be able to distill the what, how, who and why questions into a succinct message.

2. Have a Purpose

A company’s missions statement should include the reason it even exists.

Make clear exactly what the company does with statements like “We strive to provide our customers with …….”

3. Include a “How”

Take this as an opportunity to differentiate your company from its competitors.

How do you provide a product or service that’s different or better than how your competitor provides it?

4. Talk About the Value You Bring to the Table

This is where you can really set yourself apart from the competition. This is the “why” customers should buy from you.

Do you offer the lowest prices? Fastest delivery? Exceptional customer service? Whatever it is that sets you apart and gives your particular products, services or company an advantage talk about it in the mission statement.

5. Make Sure It’s Plausible

It’s okay to shoot for the stars just to settle for the moon, but not in a mission statement.

Being overly ambitious will only set you and your employees up for failure, hurt morale and make you lose credibility. You will also scare away potential investors if they think that you are not being realistic in your mission statement.

6. Make It Unique and Distinctive

Imagine if someone who knew nothing about your business walked in and saw how it was operating, then they read your mission statement. Would they be able to recognize that mission statement was attached to that business? If not re-work it.

7. Think Long Term

A mission statement should be narrow enough so that it provides a common framework for the existing business, but open enough to allow for longer term goals. It should be able to grow as the business grows.

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8. Get Feedback

This is very important, especially from managers and employees.

Getting their input can clarify how they currently see the company and their role within the organization. It’s also a good way to get people “on-board,” as studies show that people are more likely to go along with an idea if they feel included in the decision making process beforehand.

9. Review Often and Revise as Necessary

You should review the missions statement often for two reasons.

First, as a reminder of what the essence of the company is. It’s easy to forget when you are in the day to day grind of the business.

And two, to make sure that the mission statement is still relevant. Things change, and not everything can be anticipated at the time a mission statement was written.

For example, if a mission statement was written before the advent of the internet, a company that use to sell things door to door now probably has a website that people order from. You should always update the mission statement to reflect these changes.

The Value of Mission Statements: Why Go Through All of These in the First Place?

It may seem like a lot of work just for a few sentences that describe a company, but the value of a well written mission statement should not be discounted.

First of all, if you are an entrepreneur, crystallizing the what, how, whom and value questions will keep you focused on the core business and its values.

If you are a manager or other employee, knowing the company’s basic tenants will help inform your interactions with both customers and colleagues alike.

Strategic Planning

A relevant mission statement acts as a framework for strategic planning. It provides guidance and parameters for making strategic decisions for the future of the company.

Measuring Performance

By having the company’s mission in a concrete form, it also allows for an objective measurement of how well the organization is meeting its stated goals at any one time.

Management can identify strengths and weaknesses in the organization based on the criteria set forth in the mission statement and make decisions accordingly.

Solidifying the Company’s Goals and Values for Employees

Part of a well run organization is nurturing happy and productive employees.

As humans, we all have an innate need for both purpose and to be part of something larger than ourselves. Providing employees with a clearly defined mission statement helps to define their role in the larger organization. Thus, fulfilling both of these needs.

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Now I’m not saying that a mission statement can overcome low pay and poor working conditions, but with everything else being equal, it can contribute to a happier and more productive workforce.

To Hold Management Accountable

By creating a mission statement, a company is publicly stating its highest values and goals for the world to see. By doing so, you are inviting both the public and your employees to to scrutinize how well the company lives up to its ideals.

So if you state that you only provide the highest quality products, and then offer something less, it’s fair for both the public and the employees to question, and even call for a change in management.

If management doesn’t take the mission statement seriously, no one else will either; and the legitimate authority that management rely’s on will be diminished.

To Serve as an Example

This is the opposite side of the coin from the previous statement. If the highest levels of management are seen taking the mission statement seriously and actively managing within the framework of the statement, that attitude filters down throughout the organization.

After all, a good employee knows what’s important to their boss and will take the steps necessary to curry favor with them.

Finally, use the company’s mission statement as a way to define roles within the company. You can do this by giving each division in the company a copy of the mission statement and challenge the head of each division to create a mission statement for their respective departments.

Their individual mission statements should focus on how each department fits in and ultimately contributes to the success of the company’s overall mission statement. This serves as both a clarifying and a team building exercise for all parts of the organization.

Final Thoughts

Developing a mission statement is too often just an after-thought, especially for entrepreneurs. We tend to prioritize things that we perceive will give us the biggest “bang for our buck.”

Somehow, taking the time and effort to sit down and think seriously about the what, whom, how and value of our business seems like a waste of time. After all, we got in the business to make money and become successful, isn’t that all we need to know?

That mindset will probably get you started okay, but if you find yourself having any success at all, you’ll find that there really is such a thing as growing pains.

By putting in the time and effort to create a mission statement, you are laying the groundwork that will give you a path to follow in your growth. And isn’t building long term success what we are really after?

More Resources About Achieving Business Success

Featured photo credit: Fab Lentz via unsplash.com

Reference

[1] Southwest Airlines: About Page
[2] Fit Small Business: 10 Vision Statement Examples To Spark Your Imagination

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