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How to Create Killer Questions for Your Interview

How to Create Killer Questions for Your Interview

“So do you have any questions for me?”

You hear the question. Your brain freezes. Yeah you have questions about salary, vacation time and benefits. But you know this isn’t what the employer wants to hear. They’ve just thrown the ball in your court. What do you do?

Properly asking questions in interviews can be tough. especially if you’ve spent most of the interview doing your best to give full answers to their questions. As hard as it is, if you can master asking questions in interviews, you’ll be the one directing the interview.

Why is asking questions important?

If there’s one thing that impresses employers, it’s an employee that knows their stuff. Asking solid questions in interviews is a basic technique to used to show your worth. You want to take the qualities that employers are looking for (resourcefulness, technical skills, dedication, for example) and ask questions that show you embody these qualities.

When the employer gives you the opportunity to ask questions, you’re being given control of where the interview will now go. It’s up to you to direct the interview to a place where you can elaborate on your skills and gets the employer to further inquire about them. If you can influence the line of questioning in a interview you can put yourself at an advantage.

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Questions are also important because they can show employers your dedication and commitment. Preparing concrete interview questions beforehand shows dedication since you’re not guaranteed the job even if you do spend the time preparing. Employers are looking for people with this drive to succeed. The is the bare minimum employers expect from potential employees.

It’s easy to say the right things during an interview, but candidates that can showcase their skills are able to stand out. Asking questions is the most important part of selling your skill set to a potential employer.

Here are some rules and tips to follow when creating your interview questions.

1. Stay away from basic questions

It’s important not to ask just any question during an interview. Its better to ask one in depth, concrete question than two flimsy ones. Questions about what to expect on the job or what your day might look like aren’t indicative of an exceptional employee. In order to come up with impressive questions you need to do research.

2. Be extremely specific with your questions

Ask questions specific to your industry based on things that you have noticed. For example, if you are applying for a position as a secretary, ask how the company plans to use technology to increase productivity and use this questions as a segue in to telling them about your efficiency and technical skills as a secretary.

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If you notice specific things a company is trying to achieve, show how you can contribute to their company meeting its goals. Always be looking to show how you can help them outside of your normal duties.

3. When coming up with questions, ask yourself these two things:

First, what quality do you want to show off with this question? Are you trying to show a specific skill, a personality trait, or an industry related idea? This question should be based on research that you’ve done about what the employer is looking for.

Second, what experience do you have personally that proves this? Think of a time you put this thing in practice. Draw from your practical experiences, from work, and volunteer positions. Incorporate this example into your question. 

4. Take the time to properly word your question

The way you phrase your questions is also important. Use action words in key places to show that you’ve done your homework.  After sharing what you noticed from your homework, tie it in with your skills. Your questions should start off like this:

I was reading *insert industry related magazine, website, study, book ect*

You mentioned that * insert quality, task or necessity that interviewer mentioned*

While watching * insert industry related tv show, webinar, seminar ect*

I noticed that * insert industry trend, something related companies are doing ect*

Use variations of the following lines to finish your questions:

Is there any opportunity for ___ here?

I noticed ____ is important to your company. What skills are you looking for to achieve this?  Follow up with your skills that fit this quality. 

Use the above to come up with at least 3 solid questions. You’ll walk in the interview ready to take anyone out. When in doubt, just ask one of your questions. If done properly, you’ll have a concrete question that show off qualities in you that employers desire.

Featured photo credit: Businessman reading company report via shutterstock.com

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Published on December 18, 2018

How to Brand Yourself and Make Your Business Stand Out

How to Brand Yourself and Make Your Business Stand Out

You’ve been in business for years and have finally hit your plateau.

The tactics you’d implemented for your customers aren’t working as they’ve used to. You feel like your business has fallen out of the spotlight and now you’d have to settle for any business you get. It’s how businesses work, right?

The truth is that some brands will fade off the business world–while others will adapt well and continue to grow. You shouldn’t be too hard on yourself for where your business currently stands. After all, you’d kept applying tactics that provided predictable results.

Instead, decide to not settle for average results and spend more time building your brand. To make your business stand out from your competition, you need to be unforgettable. But how can you?

In this article, I’ll cover timeless tactics that have worked for other businesses. If you apply these tactics correctly your competition won’t be able to copy them. Here’s how to brand yourself and make your business stand out:

1. Win Your Audience’s Hearts with Authenticity

The truth has always shined.

Even without the technology we have today, people always had a way of finding out if someone was lying. And, with everyone engaging in social media today, it’s hard to hide from the truth. Yet, this seems to be what many businesses fail to do.

For example, companies like Listerine have been fined for lying.[1] A quick buck today won’t be worth it in the long run. Instead, practice being authentic to your customers and they’ll eventually rely on you.

Allow your customers to buy your products with a money-back guarantee – then deliver on your promise. Be consistent with the content you provide and stay true to your brand.

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For example, if you provide coaching services for entrepreneurs, don’t sponsor irrelevant brands. If you stop caring about your brand’s mission, your audience will notice. They’ll question your integrity with your business and stop trusting your brand.

But if you gain your customer’s trust, you’ll start standing out from your competition. Your customers will feel safe purchasing from you since they’ll know you’re honest.

2. Share a Story No One Will Be Able to Copy

A few decades ago, a brand would’ve gotten away without being unique. That’s because back then starting a business was not accessible to most people. You’d either need enough money to launch your business or have the credentials. And even if you had all these qualifications, you needed to get past the gatekeepers.

Today, technology has disrupted many of the barriers that were present a few decades ago. For example, today a college student can launch a Podcast within a week. He can create a website in a few hours and record a few Podcast episodes. If he’s persistent, he can build a large following overtime and get paid by sponsors.

This is great news for aspiring entrepreneurs but there’s more competition than ever. You can only do so much before other businesses begin to copy you. But what no business can copy is your story.

That’s why you need to share your story with your audience.

For example, if you have a money blog, share how you’ve overcome your financial struggles. If you run a freelance writing business, share how you’ve overcome writer’s block. The more your audience can relate to you the better.

Without a story, your business won’t stand out. And if you copy what’s working for other businesses, you’ll experience short-term success.

Take some time to share your story with the world, your audience will love you more for it.

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3. Stop Reinventing Every Single Thing

“Don’t reinvent the wheel, just realign it.” – Anthony J.D’angelo

You may have heard that being original is the way to stand out. While this is true to an extent, you also shouldn’t be original when something is already working.

For example, if your competition has a successful Podcast in your field, then so can you. Don’t search for better alternatives to a Podcast if it’s already working.

Why?

Because this is a waste of time. Instead, copy what’s already working and make it your own.[2] If your competition has a Podcast, figure out which areas you can improve and tailor it around your brand.

Knowing this you can now spy on your competition and determine which areas you can improve. But, know that it also works the other way around. Others will view your business and copy what’s working for you.

That’s why it’s important to stay true to your brand and be authentic with your audience. When you do, your competition won’t be able to copy your unique traits. Have an abundant mindset and feel confident for what your business has to offer.

4. Shine Because of Your Uniqueness

Stop trying to help the entire world and focus on helping a specific group of people instead.

I get it, you’re willing to help almost everyone because you want to bring in more business. But the truth is that if you resonate with everyone, you resonate with no one.

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Take, for example, a marketing agency that helps businesses promote their product. This business doesn’t speak to anyone but gets occasional sales throughout the year.

But what if there was a similar marketing agency dedicated to helping real estate agents? If there was a real estate agent looking for help in marketing–who do you think they’ll choose? That’s why niching down is necessary if you hope to stand out from your competition.

Determine which customers you enjoy working with the most and determine which customers bring in the most revenue. Once you’ve gathered enough data, focus on servicing your ideal customer.

Don’t expect immediate results since this won’t be an easy transition. If you’re currently helping a narrow audience, slowly transition into a niche audience. Niching down is crucial to building raving fans.

5. Be the Brand Everyone Can Depend On

Being the brand your customers can depend on is important. How many times have you bought a product that’s failed on its promise? Or have settled for an average service?

Exceeding your customer’s expectations is a sure way to make your brand stand out. In the book Influence: The Psychology of Persuasion, studies on human psychology prove that when you give to others, they’ll reciprocate. Offer your customers free consulting, a free ebook, or free quality content. Eventually, they’ll be happy to reciprocate after receiving value from you.

View what your competition is doing and surpass their offers. For example, if your competition offers a free 15-minute consulting call, offer 30 minutes. When you focus on helping others more, your customers will notice.

Make it your mission to serve your customers first and then worry about making a profit. Other ways for your business to be reliable is by inspiring your customers. That’s right, a business isn’t only about selling, it’s also helping customers achieve their goals.

For example, you can write content that will inspire your audience to take action. You can interview guests that will push your audience to break bad habits. Get creative and look for more ways in which your audience can depend on you with.

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The Bottom Line

Imagine serving fewer customers and getting paid more than ever.

Despite the fierce competition, you’ve got fans wanting to buy your products and services. Although this may seem impossible right now, it’s not. If other brands have been able to stand out in a crowded industries, why can’t yours?

The truth is that standing out from your competition isn’t easy. There’s no secret formula that’s available to the rest of the world. The trick is to do what most brands are unwilling to do.

Many businesses don’t want to niche down because this will mean a loss in sales. But that’s sacrificing short-term gains for long-term success. Niching down is necessary to build a brand your customers will love.

Many businesses will spend a lot of money looking for ways to innovate, but won’t apply what’s working. But, not you.

You’ve got what it takes to stand out from your competition. Start slowly and master each principle covered here. Now go and make your business stand out like never before.

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Featured photo credit: rawpixel via unsplash.com

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