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Five ways to secure talent for your start-up on a tiny budget

Five ways to secure talent for your start-up on a tiny budget

Imagine you’re managing a complex web project, requiring hundreds of new pages and serious coding and creative work, and you’re facing a tight deadline. Your in-house team is already at full capacity on other tasks. And, just to tie the other hand behind your back, you don’t have the budget to bring on more full-time staff. Would you know where to go, how to find the right people, the smartest approaches to vet them, and the best ways to get them started quickly?

If not–and if you knew her–you’d probably call Wendy Campanella. She’s been called a “Start-up Marine,” and entrepreneurs call on her regularly to help with tricky business problems. One of her secrets, which she’ll share with you below, is building top-quality “flex teams” quickly–even with a very limited budget and tight timeline.

Wendy has leveraged her flex-team strategy to launch the first all-online tradeshow for the semiconductor industry (back in the Internet’s pre-crash days) and the first in-flight Internet portal to let passengers access the web on a commercial flight. Currently she’s building another first-of-its-kind web service, ImpressMe.com, a video-centric product comparison site for consumers in the research phase of a purchase.

In each case, Wendy has managed to create a successful product, within the timeframe allotted, within or even under her budget. How the heck does she do that? Good question! Here is her first secret:

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WENDY CAMPANELLA: “I like to iterate between the high-level vision and the execution. I develop a concept of the execution strategy, then test the details, adjusting to what’s working and what’s not. This means that my talent requirements change a lot, especially at the start.

As I refine my strategy, I incorporate critical or exceptional talent into my core team, mating it with my ‘flex team,’ for which I place very descriptive requests for proposals on the right talent sites. The right resource is out there, but connecting with it can be a challenge.”

Here Wendy tells us the five resources she uses most often to build effective flex teams quickly.

1. GetFriday

This India-based outsourcing firm bills itself as a “remote executive assistant service.”

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WENDY CAMPANELLA: “I’ve had great luck using GetFriday for relatively simple ongoing processes like data mining and web research.

When a project involves tasks that need to be done over and over–such as tracking down product data sheets across many companies, when that information is entirely decentralized and takes real digital shoe-leather–GetFriday is an excellent resource.

They can help you with ongoing tasks, like gathering data on your customers or competitors, for example, and organizing that data into an actionable format. Once you’ve educated them on what you need, they’re very strong at executing–and also at training their own staff on what you need, if they need to assign new personnel to your account.”

2. oDesk

This freelance job site offers talent in a number of disciplines–coders, designers, writers and even virtual assistants similar to the service offered by GetFriday.

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WENDY CAMPANELLA: “I use oDesk primarily for their web-development talent, and I have had great experiences with them. You can search for talent by specific skills–Python or PHP, for example–and by geography, if language is a concern.

And here’s a useful tip: If you’re not a developer yourself, make sure you include your development team in the selection and management of this outside resource. They’ll get you to the best talent much faster.”

3. eLance

Like oDesk, eLance is a freelance job site, although with a broader range of freelance talent–including creatives and developers, but also financial, legal and customer service resources.

WENDY CAMPANELLA: “I’ve had a lot of luck finding writing talent on eLance. What I do is look for writers with a passion for the subject matter. With 250,000 freelance writers listed on the site, I can always find people who can write well and who really know and care about the topic on which I’m looking for content.”

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4. Fiverr

Describing itself as “the world’s largest marketplace for services, starting at five dollars,” Fiverr offers freelance talent that is extremely inexpensive.

WENDY CAMPANELLA: “Fiverr is a great testing resource. If I think I want to outsource some sort of content creation —  articles, video scripts, voice-over talent, info graphics and even icon development — I start here. I quickly learn what works and what doesn’t before I spend a lot of money acquiring ongoing talent. Sometimes I get a few useful gems in the process. And even if it falls short, it hasn’t cost me more than a few dollars to try.”

5. Interns

WENDY CAMPANELLA: “This is perhaps my favorite resource, particularly for the video talent I’m using to build our product-comparison service, ImpressMe. Here’s why.

If you have a business or project that requires creatives–especially video, but also other skills like writing or graphic design–it’s important to keep in mind that the colleges and universities that teach these skills often require internships to graduate.

Film schools, for example, often require hundreds of hours of interning at a business. These students have real video skills, and they come to you with high-end equipment from their schools that would cost you a small fortune to buy yourself. And the best part: They want to do a great job for you, because they’re graded in part on your review of their work. Everybody wins!”

Featured photo credit: Navy SEALS/Rennett Stowe via flickr.com

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Last Updated on November 5, 2018

20 Best Places to Work for a Great Career in 2018

20 Best Places to Work for a Great Career in 2018

Looking for a job? There’s no doubt to the fact you will want to work with a company that appreciates you for who you are.

Well, good news. The labor market today is one that has peened up with more opportunities for advancement and personal employee improvement. This is partly due to the fact that a lot of companies have been made to understand the value of their biggest assets: the employees.

To wit, here’s a list of companies- across a wide array of industries- that have been able to develop working environments that are healthy and accommodating to workers.

Take a look at these 20 best place to work for a great career:

1. Salesforce, San Francisco, California,

    Salesforce is in the information technology business and the company ranks highest due to their commitment to learning and innovation. They are ready to try new things and everyone with a new idea is always welcome to share it at the company. The company has also been known to exhibit an exceptional approach to alignment.

    Find out more about careers in Salesforce

    2. Wegmans Food Markets Inc.,Rochester, New York

      Based in Rochester, New York, employees have been known to enjoy a sense of purpose from working here. The company has been able to achieve an optimal level of engagement across all working tiers and they’ve been able to achieve great things together. They even do deliveries.

      Find out more about careers in Wegmans

      3. Ultimate Software, Weston, Florida

        Employees get amazing benefits here but that’s not the only reason why this place is so awesome to work. Whenever there is a need or a death of an Ultipeep or any of other family members, the company shows love and support like no other.

        Find out more about careers in Ultimate Software

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        4.The Boston Consulting Group, Inc., Boston, Massachusetts

          Development is at the center of anything that goes on here. The business is about people and employees are the company’s biggest asset. Employees are able to challenge the status and also leave impacts on clients.

          Find out more about careers in The Boston Consulting Group

          5. Edward Jones, St. Louis, Missouri

            Edward Jones is admired for their ability to acknowledge history without being mired down by it. The company builds on a solid foundation but there is also a level of flexibility that allows for innovation.

            Find out more about careers in Edward Jones

            6. Kimpton Hotels and Restaurants, San Francisco, California

              Kimpton is a trendsetter in the hospitality industry. The company always strives to try something different and that perspective is welcomed there at all times. Enjoy the weekends with luxury rooms, conformable mattress, furnished and well dressed service staff. A great opportunity for job seekers.

              Find out more about careers in Kimpton Hotels and Restaurants

              7. Workday, Pleasanton, California

                Newbies will find no issues with feeling welcome and at home here as this has always been a core culture component of the IT giant. Everyone is treated like family and this fosters a sense of oneness.

                Find out more about careers in Workday

                8. Genentech, South San Francisco, California

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                  Here, employees are encouraged to be themselves. There is a feeling of care, safety, and acceptance that you get here that you can’t get at many firms. The development of an all-inclusive environment has always been foundational.

                  Find out more about careers in Genetech

                  9. Deloitte, New York, New York

                    Deloitte is one of the biggest professional service providers in the world, noted for their focus on constant learning, development and improvement. They invest in their employees and are concerned about their well being.

                    Find out more about careers in Deloitte

                    10. Baird, Milwaukee, Wisconsin

                      Baird is a financial services provide that is known for adopting a “no asshole policy’ which guides the way people relate with and respect each other, regardless of their position on the company’s hierarchy.

                      Find out more about careers in Baird

                      11. Quicken Loans, Detroit, Michigan

                        At Quicken Loans, the views and opinions of everyone are respected and heard. The organization is revered for the amount of investment they put in their team members and everyone looks for ways to grow and be better.

                        Find out more about careers in Quicken Loans

                        12. Capital One, Mclean, Florida

                          Capital One has adopted a culture that encourages employees to take risks and try new things. They foster a healthy work-life balance and associates are challenged to live better lives.

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                          Find out more about careers in Capital One

                          13. Cooley LLP, Palo Alto, California

                            Cooley LLP is a law firm known for their ability to care about the company culture and being able to develop a working environment that is empowering and fun. Cooley is known to go for the best when it comes to their employees, regardless of the occasion.

                            Find out more about careers in Cooley LLP

                            14. Southern Ohio Medical Center, Portsmouth, Ohio

                              The medical center has been known for their propensity to delegate so much to their employees, thereby providing them with the ability to grow and learn on the job. In the end, you get a workplace that is all-engaging and super fun.

                              Find out more about careers in Southern Ohio Medical Center

                              15. American Express, New York, New York

                                American Express is a firm that celebrates wins, no matter how small. Everyone is made to share the same attitude towards service and the people they are to serve, thereby making people care about what they do.

                                Find out more about careers in American Express

                                16. Adobe Systems Inc., San Jose, California

                                  The culture at Adobe Systems is one that encourages employees to develop their own ideas and get a strong viewpoint. As opposed to encouraging competition, work-life balance is fostered everywhere here.

                                  Find out more about careers in Adobe Systems Inc.

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                                  17. The Cheesecake Factory Inc., Calabasas, California

                                    The Cheesecake Factory rewards dedication and hard work. Promotions come pretty easy, and there is always space for guidance to develop your experience and skills.

                                    Find out more about careers in The Cheesecake Factory Inc.

                                    18. Sap America, Newtown Square, Pennsylvania

                                      If you’re looking for a new career path, SAP might be the best bet for you. The company is adept at recognizing value and transferable skills. And you can always look for a new path while maintaining your employment.

                                      Find out more about careers in Sap America

                                      19. NVIDIA Corporation, Santa Clara, California

                                        NVIDIA is known for looking after even the smallest of things. With even a “pets allowed” policy this company accepts you for who you are, and helps you to work within your personality. Advancement is also fostered, and you are able to collaborate effectively.

                                        Find out more about careers in NVIDIA

                                        20. KPMG LLP, New York, New York

                                          Communication and progressive collaboration are the foundation of this company’s workforce treatment. Regardless of the level you are, someone is always at the ready to help and the company rewards extra effort with gratitude.

                                          Find out more about careers in KPMG LLP

                                          All in all, it’s safe to say that you will be able to find somewhere to apply your skills (whatever they are) that is all inclusive and highly accommodative. Companies today are being made to understand how much they can get when they treat their employees right and this has opened the door to an encouraging work environment for all.

                                          Happy job hunting!

                                          Featured photo credit: Pexels via pexels.com

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