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Five ways to secure talent for your start-up on a tiny budget

Five ways to secure talent for your start-up on a tiny budget

Imagine you’re managing a complex web project, requiring hundreds of new pages and serious coding and creative work, and you’re facing a tight deadline. Your in-house team is already at full capacity on other tasks. And, just to tie the other hand behind your back, you don’t have the budget to bring on more full-time staff. Would you know where to go, how to find the right people, the smartest approaches to vet them, and the best ways to get them started quickly?

If not–and if you knew her–you’d probably call Wendy Campanella. She’s been called a “Start-up Marine,” and entrepreneurs call on her regularly to help with tricky business problems. One of her secrets, which she’ll share with you below, is building top-quality “flex teams” quickly–even with a very limited budget and tight timeline.

Wendy has leveraged her flex-team strategy to launch the first all-online tradeshow for the semiconductor industry (back in the Internet’s pre-crash days) and the first in-flight Internet portal to let passengers access the web on a commercial flight. Currently she’s building another first-of-its-kind web service, ImpressMe.com, a video-centric product comparison site for consumers in the research phase of a purchase.

In each case, Wendy has managed to create a successful product, within the timeframe allotted, within or even under her budget. How the heck does she do that? Good question! Here is her first secret:

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WENDY CAMPANELLA: “I like to iterate between the high-level vision and the execution. I develop a concept of the execution strategy, then test the details, adjusting to what’s working and what’s not. This means that my talent requirements change a lot, especially at the start.

As I refine my strategy, I incorporate critical or exceptional talent into my core team, mating it with my ‘flex team,’ for which I place very descriptive requests for proposals on the right talent sites. The right resource is out there, but connecting with it can be a challenge.”

Here Wendy tells us the five resources she uses most often to build effective flex teams quickly.

1. GetFriday

This India-based outsourcing firm bills itself as a “remote executive assistant service.”

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WENDY CAMPANELLA: “I’ve had great luck using GetFriday for relatively simple ongoing processes like data mining and web research.

When a project involves tasks that need to be done over and over–such as tracking down product data sheets across many companies, when that information is entirely decentralized and takes real digital shoe-leather–GetFriday is an excellent resource.

They can help you with ongoing tasks, like gathering data on your customers or competitors, for example, and organizing that data into an actionable format. Once you’ve educated them on what you need, they’re very strong at executing–and also at training their own staff on what you need, if they need to assign new personnel to your account.”

2. oDesk

This freelance job site offers talent in a number of disciplines–coders, designers, writers and even virtual assistants similar to the service offered by GetFriday.

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WENDY CAMPANELLA: “I use oDesk primarily for their web-development talent, and I have had great experiences with them. You can search for talent by specific skills–Python or PHP, for example–and by geography, if language is a concern.

And here’s a useful tip: If you’re not a developer yourself, make sure you include your development team in the selection and management of this outside resource. They’ll get you to the best talent much faster.”

3. eLance

Like oDesk, eLance is a freelance job site, although with a broader range of freelance talent–including creatives and developers, but also financial, legal and customer service resources.

WENDY CAMPANELLA: “I’ve had a lot of luck finding writing talent on eLance. What I do is look for writers with a passion for the subject matter. With 250,000 freelance writers listed on the site, I can always find people who can write well and who really know and care about the topic on which I’m looking for content.”

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4. Fiverr

Describing itself as “the world’s largest marketplace for services, starting at five dollars,” Fiverr offers freelance talent that is extremely inexpensive.

WENDY CAMPANELLA: “Fiverr is a great testing resource. If I think I want to outsource some sort of content creation —  articles, video scripts, voice-over talent, info graphics and even icon development — I start here. I quickly learn what works and what doesn’t before I spend a lot of money acquiring ongoing talent. Sometimes I get a few useful gems in the process. And even if it falls short, it hasn’t cost me more than a few dollars to try.”

5. Interns

WENDY CAMPANELLA: “This is perhaps my favorite resource, particularly for the video talent I’m using to build our product-comparison service, ImpressMe. Here’s why.

If you have a business or project that requires creatives–especially video, but also other skills like writing or graphic design–it’s important to keep in mind that the colleges and universities that teach these skills often require internships to graduate.

Film schools, for example, often require hundreds of hours of interning at a business. These students have real video skills, and they come to you with high-end equipment from their schools that would cost you a small fortune to buy yourself. And the best part: They want to do a great job for you, because they’re graded in part on your review of their work. Everybody wins!”

Featured photo credit: Navy SEALS/Rennett Stowe via flickr.com

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Last Updated on November 5, 2019

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

But it all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

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  • Visual learning style (what this article talks about).
  • Aural or auditory learning style (learning by listening to information presented).
  • Verbal or linguistic learning style (learning that involves speech and writing).
  • Tactile learning style (learning by touching and doing)

But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

How to Know If You’re a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

How to Use Visual Learning for Success

Here’re 4 ways to use visual learning to boost your career or business:

1. Bring back the to-do list. Then add shapes and colors to boost productivity.

We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

2. Add graphs, charts and symbols to your reports.

Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

3. Effectively brainstorm with mind-mapping.

Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

4. Add video streaming to meetings.

What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

Is Visual Learning Better Than Other Learning Styles?

No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

More About Learning Styles

Featured photo credit: Unsplash via unsplash.com

Reference

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