Advertising
Advertising

Five ways to secure talent for your start-up on a tiny budget

Five ways to secure talent for your start-up on a tiny budget

Imagine you’re managing a complex web project, requiring hundreds of new pages and serious coding and creative work, and you’re facing a tight deadline. Your in-house team is already at full capacity on other tasks. And, just to tie the other hand behind your back, you don’t have the budget to bring on more full-time staff. Would you know where to go, how to find the right people, the smartest approaches to vet them, and the best ways to get them started quickly?

If not–and if you knew her–you’d probably call Wendy Campanella. She’s been called a “Start-up Marine,” and entrepreneurs call on her regularly to help with tricky business problems. One of her secrets, which she’ll share with you below, is building top-quality “flex teams” quickly–even with a very limited budget and tight timeline.

Wendy has leveraged her flex-team strategy to launch the first all-online tradeshow for the semiconductor industry (back in the Internet’s pre-crash days) and the first in-flight Internet portal to let passengers access the web on a commercial flight. Currently she’s building another first-of-its-kind web service, ImpressMe.com, a video-centric product comparison site for consumers in the research phase of a purchase.

In each case, Wendy has managed to create a successful product, within the timeframe allotted, within or even under her budget. How the heck does she do that? Good question! Here is her first secret:

Advertising

WENDY CAMPANELLA: “I like to iterate between the high-level vision and the execution. I develop a concept of the execution strategy, then test the details, adjusting to what’s working and what’s not. This means that my talent requirements change a lot, especially at the start.

As I refine my strategy, I incorporate critical or exceptional talent into my core team, mating it with my ‘flex team,’ for which I place very descriptive requests for proposals on the right talent sites. The right resource is out there, but connecting with it can be a challenge.”

Here Wendy tells us the five resources she uses most often to build effective flex teams quickly.

1. GetFriday

This India-based outsourcing firm bills itself as a “remote executive assistant service.”

Advertising

WENDY CAMPANELLA: “I’ve had great luck using GetFriday for relatively simple ongoing processes like data mining and web research.

When a project involves tasks that need to be done over and over–such as tracking down product data sheets across many companies, when that information is entirely decentralized and takes real digital shoe-leather–GetFriday is an excellent resource.

They can help you with ongoing tasks, like gathering data on your customers or competitors, for example, and organizing that data into an actionable format. Once you’ve educated them on what you need, they’re very strong at executing–and also at training their own staff on what you need, if they need to assign new personnel to your account.”

2. oDesk

This freelance job site offers talent in a number of disciplines–coders, designers, writers and even virtual assistants similar to the service offered by GetFriday.

Advertising

WENDY CAMPANELLA: “I use oDesk primarily for their web-development talent, and I have had great experiences with them. You can search for talent by specific skills–Python or PHP, for example–and by geography, if language is a concern.

And here’s a useful tip: If you’re not a developer yourself, make sure you include your development team in the selection and management of this outside resource. They’ll get you to the best talent much faster.”

3. eLance

Like oDesk, eLance is a freelance job site, although with a broader range of freelance talent–including creatives and developers, but also financial, legal and customer service resources.

WENDY CAMPANELLA: “I’ve had a lot of luck finding writing talent on eLance. What I do is look for writers with a passion for the subject matter. With 250,000 freelance writers listed on the site, I can always find people who can write well and who really know and care about the topic on which I’m looking for content.”

Advertising

4. Fiverr

Describing itself as “the world’s largest marketplace for services, starting at five dollars,” Fiverr offers freelance talent that is extremely inexpensive.

WENDY CAMPANELLA: “Fiverr is a great testing resource. If I think I want to outsource some sort of content creation —  articles, video scripts, voice-over talent, info graphics and even icon development — I start here. I quickly learn what works and what doesn’t before I spend a lot of money acquiring ongoing talent. Sometimes I get a few useful gems in the process. And even if it falls short, it hasn’t cost me more than a few dollars to try.”

5. Interns

WENDY CAMPANELLA: “This is perhaps my favorite resource, particularly for the video talent I’m using to build our product-comparison service, ImpressMe. Here’s why.

If you have a business or project that requires creatives–especially video, but also other skills like writing or graphic design–it’s important to keep in mind that the colleges and universities that teach these skills often require internships to graduate.

Film schools, for example, often require hundreds of hours of interning at a business. These students have real video skills, and they come to you with high-end equipment from their schools that would cost you a small fortune to buy yourself. And the best part: They want to do a great job for you, because they’re graded in part on your review of their work. Everybody wins!”

Featured photo credit: Navy SEALS/Rennett Stowe via flickr.com

More by this author

robbie hyman

Copywriter

3 big mistakes creative freelancers make with their careers 2 Lessons in the Movie Rudy that Can Change Your Life Words and Phrases to Avoid in Your Professional Writing Freelancers And Consultants: 3 Reasons You Shouldn’t be Billing Hourly Why Money Might Not Be As Important to You As You Think

Trending in Work

1 11 Hard Skills That Will Land You More Career Opportunities 2 How to Become an Entrepreneur (Advice from a Serial Entrepreneur) 3 The Lifehack Show Episode 7: Following Your Calling 4 Is People Management the Right Career Path for You? 5 10 Ways to Build Positive And Effective Work Relationships

Read Next

Advertising
Advertising
Advertising

Last Updated on September 18, 2019

11 Hard Skills That Will Land You More Career Opportunities

11 Hard Skills That Will Land You More Career Opportunities

Are you looking to move up the career ladder? Or maybe you’re tired of having a “job” and want to start looking for a more permanent career?

Whatever your motivation, you are going to have to learn some new and different hard skills to broaden your opportunities. After all, there’s a very famous quote that says:

“The definition of insanity is doing the same thing over and over again, but expecting different results.” – Albert Einstein

While the insanity part doesn’t really fit here, the overall message is a good one. If you are looking for a different result (career advancement, more money or even a career instead of a job), it’s up to you to make it happen. This is both the good news and bad news!

The good news is that because it’s up to you, you have complete control over it happening. The bad news is that change is hard. Humans are creatures of habit, that’s why we develop routines, and anything that disrupts that routine causes us anxiety. And we will do almost anything to get rid of that anxiety. The overweight person will calm their anxiety by eating that doughnut, the smoker will light up a cigarette to avoid anxiety.

What we want to do with this article is to give you the hard skills you’ll need to reduce that anxiety so you can move up that corporate ladder, make more money or have career instead of just a “job.”

The following hard skills are essential to learn if you want to advance your career. They may not be easy to take up, but definitely worth your effort of learning:

1. Cloud Computing

“Simply put, cloud computing is the delivery of computing services—servers, storage, databases, networking, software, analytics, intelligence and more—over the Internet “the cloud” to offer faster innovation, flexible resources, and economies of scale. You typically pay only for cloud services you use, helping lower your operating costs, run your infrastructure more efficiently, and scale as your business needs change.” Microsoft[1]

There are many different jobs available in the cloud computing world today. They range from architects and developers to data scientists, security pros. Each job is its own specialty and requires a high level of specification for advancement.

This is definitely a hard skill that requires education. But if the tech world and computers are your thing you can make cloud computing a lucrative career.

Advertising

2. Data Mining and Statistical Analysis

Again, these are highly specialized fields. Data mining is defined as using large sets of data to look for anomalies and other patterns that can be used to predict future behavior.

Amazon is probably the best known company to use data mining. Have you ever noticed that when you buy something at Amazon, you’ll see a little ad at the bottom that says “customers who bought this also bought…”and it lists 2-3 other items? All of that information comes from data mining, by examining the millions of sales amazon makes they can predict that if you buy item #1 there is a high likelihood that you will buy one of the other items too. T

his not only increases sales for Amazon, but it also serves as a reminder for you that you may need these additional items for your project. This is very valuable information and has a wide range of uses. Although it has a bad reputation and evil sounding name, it is a very useful tool for maximizing productivity and sales.

3. Data Management

All companies today deal with a ton of data! Being able to manage that data in an efficient manor is not only highly prized, but a necessity.

We all have these things on our desks called computers. Unless there is a need for a paper copy, almost all of our data is computerized. Meaning that, in theory it is all at our fingertips. Being able to organize that data so that it’s easily and quickly retrievable is why computers are replacing filing cabinets!

However, just like the old fashion filing cabinet, data management on a computer is only good if it’s well organized. You want to make sure that you are keeping your data well organized so that it’s easy to find when needed. This is a skill that comes easily to some people (are you a person that makes lists? Good!) but with others it will be a skill that needs to be practices. Make sure that this is a discipline you master.

4. Scheduling

Being able to make and keep to a schedule is a very useful tool in both business and life. Effective scheduling means that you can prioritize projects, understand the tools needed to get the job done on time and that you are organized enough to lead people.

An important point here is to write things down! Whether it’s in an old fashion daily or weekly organizer or in a PDA. Have a copy of your schedule available at your fingertips at all times.

5. Financial Skills

These are especially important when looking for that promotion. The higher up the ladder you go, the more you’ll have to deal with things like accounting, budgeting, financial planning and cash flow management.

While you may not need to be an expert at all of these, you should have a good grasp of all of them. This is where taking a few night classes at your local community college is a good idea. You don’t need to become an expert, but brushing up on these skills will help you tremendously.

Advertising

6. Research Skills

These are important in all aspects of life, but especially in your work-life.

Are you looking for that first job out of school? Nothing impresses a boss or hiring manager more than someone who has researched the company. Trust me, they deal with people walking in off the street everyday looking for a job, but managers and owners need to see the value in hiring (or promoting) you.

So do your research and have some company specific questions ready to ask. Show that you are interested in working for that company or that position and not just “a” job or the “promotion” because you have seniority or need the money.

If it’s a promotion that you are after, never bad mouth the previous occupant. Instead pick out an example that he/she was good at and explain how you would like to use or expand that policy and how it would enhance the policy changes you’d like to make.

If it’s a new job you’re going for, then make sure to have some company specific questions ready to show that you have done your homework for the new position.

7. Marketing Skills

While marketing a companies products or services has always been a highly sought after skill. In today’s world, it can take on several different forms.

Some of the marketing skills that are highly sought after today include, SEO, Search Engine Optimization, SEM, Search Engine Marketing and marketing campaign management. Familiarity with Google Analytics as well as Word Press are also valuable.

While traditional marketing and branding were focused on advertising and selling. Almost all marketing efforts now a days are focused on the internet.

8. Network Security Specialist

Again, this is a highly skilled position that requires specialized training. But the amount of data that all companies store is significant, and if that data is leaked or stolen, it can costs them millions of dollars in both lost revenue and lawsuits.

So, if you have an interest in network security you will find the field both lucrative and stable.

Advertising

9. Communication Skills

At first glance, communication skills may not look like it fits into the category of “Hard Skills” that can help you succeed. But in this ever shrinking world where companies can do business from almost anywhere, communication is more and more important.

Are you bilingual? It really doesn’t matter what language you speak, there’s a company out there looking for someone who speaks that language.

10. Computer Programming

I don’t know about you, but I’m pretty sure that computers are going to be around for a while! As both the hardware and software get more advanced, the need for computer programming is only going to increase.

11. Graphic Design

As of 2018, there were 4.37 million new websites launched.[2] A good number of them will fail because they just aren’t interesting enough visually. The use of templates and replicated websites is only making the problem worse.

Part of the way Google ranks sites is through originality, this almost ensures that replicated sites will never get ranked through Google. So the more original your site is, the more likely people will visit and actually spend time there.

That is what a good graphic designer does. Takes your basic idea and turns it into a website that people actually want to visit.

Embrace the Anxiety That Comes with Change

You know it’s going to be there, you know that you’ll want to give up as you’re learning these new skills but, you’ll also know that the end result is worth the journey.

Here’s a little trick when you’re feeling overwhelmed:

Have you ever met an ex-smoker who was sorry they quit? An ex-drinker or drug user that said life was much better before they quit? These people have gone through some of the most difficult challenges humans can go through including weeks, if not, months of intense physical withdrawal symptoms. They did it because they knew that the pain and anxiety they would experience would ultimately get them to a much better life.

Now what was that complaint you had about attending night-school?

Advertising

This is the part everyone hates, everyone thinks night-school, adult education and just generally giving up family and/or spare time. While those are certainly possible ways to develop the necessary skills, they aren’t the only way.

You’ll want to check with your human resources department because depending on the company, a certain degree maybe required in order to even be considered for a position. In those cases, night-school, on-line or some other form of adult education maybe your best route.

But as long as a degree isn’t required, then your options are wide open.

Let’s just say that you’re a sales person interested in becoming the sales manager but, the territory you’ve been given will never produce the sales figures that would make you stand out as a good candidate for sales manager. So how about you start your own side business (don’t compete with your company), but let’s say you enjoy golf.

In this day and age, there are plenty of places that will teach you how to sell products on-line and even set you up with your own website. So you start a site selling golf equipment and accessories (don’t worry, you won’t even have to carry inventory or worry about shipping).

Now, when that sales manager spot opens up, you can explain that even though other salespeople had better numbers than you, it had nothing to do with your sales ability, it was more of a consequence of the territory your were given.

And to prove it, you brought in some information about a side business, you started showing that you’re on target for a sales growth rate of 30% this year. And because you had to do all of the marketing for the business, you came up with some marketing strategies that you can bring to the new job (built-in experience).

The Bottom Line

We’ve put together these 11 hard skills as a way to give yourself a “leg up” on the competition. We’ve tried to make this a mixture of both skills that require a great deal of training, and also ones that you can work on and develop by yourself.

We know that not everyone is cut out to be a cloud computing expert, but we also know that working on and having good scheduling skills will make you a much more desirable candidate for the position!

We also don’t want you to discount the idea of a “side hustle“. Especially for people new to the workforce, having a business that you have started and run successfully shows potential employers that you have initiative, scheduling skills and ambition which can put you well ahead of your competition!

As usual, we hope you found this article both enjoyable and informative. If you did, may we ask that you share it with your family and friends through social media. It really does help us and is greatly appreciated!

More Skill to Help Advance Your Career

Featured photo credit: Kyle Sterk via unsplash.com

Reference

[1] Microsoft Azure: Cloud Computing
[2] Netcraft: December 2018 Web Server Survey

Read Next