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Creatives: The 1 Thing You’d Better Say in a Job Interview if You Want the Gig

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Creatives: The 1 Thing You’d Better Say in a Job Interview if You Want the Gig

So I’m sitting in the marketing executive’s office, finishing up an interview for a senior writer position I really want. It’s gone well so far. I’ve given more good responses than mediocre, I think, and as far as I can tell no really stupid ones. Then he hits me with this…

“Robbie, I like your work, but there are a lot of talented writers interviewing for this job. Can you give me one compelling reason — right now — that you’re the one we should hire?”

My first thought: Oh, crap.

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I don’t do well in these situations. And in terms of questions I was hoping to hear, this one ranks up there with “Where do you see yourself in five years?” or “Are you really going to wear that?”

There’s no outsmarting these situations. I don’t know this guy. I have no idea what he wants to hear. So I transition immediately to my second thought: Just tell him the truth. And here’s what I say.

“I consider myself the luckiest guy in the world, because I get to write, every day, for a living. I think what sets me apart from many of the writers you’ve seen so far — and probably much of your current creative staff too — is that I see this as the dream job. I’m not a frustrated novelist looking for a copywriting gig to pay the bills until I get discovered. This isn’t a steppingstone — it’s my end game. I get to be a writer. I bring a real joy and passion to my work that I don’t think most creatives do when they work in a corporate environment.”

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Yeah, I rambled. But he was smiling the whole time, so I kept going until I’d made my point.

And apparently I made it well, because they hired me, and this exec later told me that after hearing that response he would’ve given me the job on the spot if he didn’t first have to get the okay from the CEO.

Here’s what I learned from that experience — and from conducting an ongoing (although unscientific) poll ever since with employers who hire creative talent.

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One thing businesses often fear when they bring on creatives is that they’re never going to get our best work. Employers often view writers, graphic artists, web designers, video editors and other creatives — sometimes justifiably — as frustrated artists who’d rather be doing something else. At best, they reason, we’re just biding our time with them, doing so-so work, just enough not to get fired, until our dreams come true. At worst, we resent having to work for a business at all, and we’re doing pretty lousy work while spending most of our energy on our real passions.

That presents you with a great opportunity to differentiate yourself: Show your enthusiasm for the work by making the case that it’s what you love to do. I promise you: That’s what a lot of would-be employers and clients want to know before they bring you onboard, even if they don’t ask.

As a creative professional, you have a unique advantage here. I’m sure a tax accountant or an insurance underwriter can show enthusiasm in a job interview. But let’s be honest: Not many kids grow up thinking, I want to be an associate manager of transportation logistics.

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You, on the other hand, can make the obvious case that, yes, you’ve always wanted to be an artist. So of course you’re genuinely enthusiastic about this Graphic Designer job in the company’s marketing department. It means you get to be an artist, all day, for a living — just like you’ve always wanted. Incredibly, very few creative professionals even try to make this case in job interviews.

Now, you might be thinking, Wait a minute. I’m not enthused about the Graphic Designer job in the office. I want to draw comics. My advice here applies only if you can honestly say you’re excited about a creative position. And if you don’t think that’s the case — if you consider working for any business a necessary evil until your dream job comes along — then I have one more suggestion. Perhaps the person you need to convince how incredibly lucky you are to be able to do this type of work isn’t a potential employer — it’s you.

Yes, designing marketing collateral and icon sets for a big tech company might not be as fun as drawing an animated TV series. But it’s drawing. You actually get to wake up every morning and go to “work” drawing. How close do you think the work tax accountants do all day is to their dream jobs?

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We creative types are the lucky ones. Convince yourself. Then convince your would-be employer. It opens doors — I promise!

Featured photo credit: Dream Job Exit Sign via shutterstock.com

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robbie hyman

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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