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Creatives: The 1 Thing You’d Better Say in a Job Interview if You Want the Gig

Creatives: The 1 Thing You’d Better Say in a Job Interview if You Want the Gig

So I’m sitting in the marketing executive’s office, finishing up an interview for a senior writer position I really want. It’s gone well so far. I’ve given more good responses than mediocre, I think, and as far as I can tell no really stupid ones. Then he hits me with this…

“Robbie, I like your work, but there are a lot of talented writers interviewing for this job. Can you give me one compelling reason — right now — that you’re the one we should hire?”

My first thought: Oh, crap.

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I don’t do well in these situations. And in terms of questions I was hoping to hear, this one ranks up there with “Where do you see yourself in five years?” or “Are you really going to wear that?”

There’s no outsmarting these situations. I don’t know this guy. I have no idea what he wants to hear. So I transition immediately to my second thought: Just tell him the truth. And here’s what I say.

“I consider myself the luckiest guy in the world, because I get to write, every day, for a living. I think what sets me apart from many of the writers you’ve seen so far — and probably much of your current creative staff too — is that I see this as the dream job. I’m not a frustrated novelist looking for a copywriting gig to pay the bills until I get discovered. This isn’t a steppingstone — it’s my end game. I get to be a writer. I bring a real joy and passion to my work that I don’t think most creatives do when they work in a corporate environment.”

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Yeah, I rambled. But he was smiling the whole time, so I kept going until I’d made my point.

And apparently I made it well, because they hired me, and this exec later told me that after hearing that response he would’ve given me the job on the spot if he didn’t first have to get the okay from the CEO.

Here’s what I learned from that experience — and from conducting an ongoing (although unscientific) poll ever since with employers who hire creative talent.

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One thing businesses often fear when they bring on creatives is that they’re never going to get our best work. Employers often view writers, graphic artists, web designers, video editors and other creatives — sometimes justifiably — as frustrated artists who’d rather be doing something else. At best, they reason, we’re just biding our time with them, doing so-so work, just enough not to get fired, until our dreams come true. At worst, we resent having to work for a business at all, and we’re doing pretty lousy work while spending most of our energy on our real passions.

That presents you with a great opportunity to differentiate yourself: Show your enthusiasm for the work by making the case that it’s what you love to do. I promise you: That’s what a lot of would-be employers and clients want to know before they bring you onboard, even if they don’t ask.

As a creative professional, you have a unique advantage here. I’m sure a tax accountant or an insurance underwriter can show enthusiasm in a job interview. But let’s be honest: Not many kids grow up thinking, I want to be an associate manager of transportation logistics.

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You, on the other hand, can make the obvious case that, yes, you’ve always wanted to be an artist. So of course you’re genuinely enthusiastic about this Graphic Designer job in the company’s marketing department. It means you get to be an artist, all day, for a living — just like you’ve always wanted. Incredibly, very few creative professionals even try to make this case in job interviews.

Now, you might be thinking, Wait a minute. I’m not enthused about the Graphic Designer job in the office. I want to draw comics. My advice here applies only if you can honestly say you’re excited about a creative position. And if you don’t think that’s the case — if you consider working for any business a necessary evil until your dream job comes along — then I have one more suggestion. Perhaps the person you need to convince how incredibly lucky you are to be able to do this type of work isn’t a potential employer — it’s you.

Yes, designing marketing collateral and icon sets for a big tech company might not be as fun as drawing an animated TV series. But it’s drawing. You actually get to wake up every morning and go to “work” drawing. How close do you think the work tax accountants do all day is to their dream jobs?

We creative types are the lucky ones. Convince yourself. Then convince your would-be employer. It opens doors — I promise!

Featured photo credit: Dream Job Exit Sign via shutterstock.com

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robbie hyman

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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