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Creatives: The 1 Thing You’d Better Say in a Job Interview if You Want the Gig

Creatives: The 1 Thing You’d Better Say in a Job Interview if You Want the Gig

So I’m sitting in the marketing executive’s office, finishing up an interview for a senior writer position I really want. It’s gone well so far. I’ve given more good responses than mediocre, I think, and as far as I can tell no really stupid ones. Then he hits me with this…

“Robbie, I like your work, but there are a lot of talented writers interviewing for this job. Can you give me one compelling reason — right now — that you’re the one we should hire?”

My first thought: Oh, crap.

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I don’t do well in these situations. And in terms of questions I was hoping to hear, this one ranks up there with “Where do you see yourself in five years?” or “Are you really going to wear that?”

There’s no outsmarting these situations. I don’t know this guy. I have no idea what he wants to hear. So I transition immediately to my second thought: Just tell him the truth. And here’s what I say.

“I consider myself the luckiest guy in the world, because I get to write, every day, for a living. I think what sets me apart from many of the writers you’ve seen so far — and probably much of your current creative staff too — is that I see this as the dream job. I’m not a frustrated novelist looking for a copywriting gig to pay the bills until I get discovered. This isn’t a steppingstone — it’s my end game. I get to be a writer. I bring a real joy and passion to my work that I don’t think most creatives do when they work in a corporate environment.”

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Yeah, I rambled. But he was smiling the whole time, so I kept going until I’d made my point.

And apparently I made it well, because they hired me, and this exec later told me that after hearing that response he would’ve given me the job on the spot if he didn’t first have to get the okay from the CEO.

Here’s what I learned from that experience — and from conducting an ongoing (although unscientific) poll ever since with employers who hire creative talent.

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One thing businesses often fear when they bring on creatives is that they’re never going to get our best work. Employers often view writers, graphic artists, web designers, video editors and other creatives — sometimes justifiably — as frustrated artists who’d rather be doing something else. At best, they reason, we’re just biding our time with them, doing so-so work, just enough not to get fired, until our dreams come true. At worst, we resent having to work for a business at all, and we’re doing pretty lousy work while spending most of our energy on our real passions.

That presents you with a great opportunity to differentiate yourself: Show your enthusiasm for the work by making the case that it’s what you love to do. I promise you: That’s what a lot of would-be employers and clients want to know before they bring you onboard, even if they don’t ask.

As a creative professional, you have a unique advantage here. I’m sure a tax accountant or an insurance underwriter can show enthusiasm in a job interview. But let’s be honest: Not many kids grow up thinking, I want to be an associate manager of transportation logistics.

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You, on the other hand, can make the obvious case that, yes, you’ve always wanted to be an artist. So of course you’re genuinely enthusiastic about this Graphic Designer job in the company’s marketing department. It means you get to be an artist, all day, for a living — just like you’ve always wanted. Incredibly, very few creative professionals even try to make this case in job interviews.

Now, you might be thinking, Wait a minute. I’m not enthused about the Graphic Designer job in the office. I want to draw comics. My advice here applies only if you can honestly say you’re excited about a creative position. And if you don’t think that’s the case — if you consider working for any business a necessary evil until your dream job comes along — then I have one more suggestion. Perhaps the person you need to convince how incredibly lucky you are to be able to do this type of work isn’t a potential employer — it’s you.

Yes, designing marketing collateral and icon sets for a big tech company might not be as fun as drawing an animated TV series. But it’s drawing. You actually get to wake up every morning and go to “work” drawing. How close do you think the work tax accountants do all day is to their dream jobs?

We creative types are the lucky ones. Convince yourself. Then convince your would-be employer. It opens doors — I promise!

Featured photo credit: Dream Job Exit Sign via shutterstock.com

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robbie hyman

Copywriter

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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