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Achieving Rock Star Status: 10 Steps that skyrocket you to fame at work

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Achieving Rock Star Status: 10 Steps that skyrocket you to fame at work

Rock Star! Two words that summon powerful images of a performer, someone with supercharged energy, and someone who is a bit edgy, yet loved by millions. It may be a term that is more associated with the music industry but the corporate world too is always looking for their next rock star. Managers want solid performers who come to play their A game every single day.

So what does it take to skyrocket to fame as a Rock Star in the workplace? Here are 10 steps that guarantee success.

1. Hone your craft and practice, practice, practice.

Overnight sensations are a myth.

Famed tennis player, Billie Jean King, said “Champions keep playing until they get it right.”

You don’t advance in your career because you do a half-ass job. You advance because you produce great results. Learn the fundamentals. Learn the basics until you consistently produce solid results.

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Victories arise because you spend time honing your craft.  You don’t wake up one morning as a success. It takes time and is a work in progress. And if you don’t get it right the first time, look for ways to grow. Surround yourself with the right people to help you. Perfecting fundamentals is an essential foundation to your future advancement.

2. Be original.

Challenge norms and break conventions. Come to the table with new ideas and don’t rehash the old ones. Employers are looking for skills beyond the basics. According to a 2010 Critical Skills Survey by the American Management Association, critical thinking and problem solving are valued traits in top performers. Managers want problem solvers.

3. Assemble the right band.

Smooth and soulful harmony doesn’t happen all on its own. Think of your co-workers as your band members. The sound is much better when everyone is playing on the same sheet of music.

Build work relationships. Foster the development. Treat all co-workers with courtesy and respect because it may just be lonely at the top. But when you have your band behind you, you’ll never miss a beat. If you forget the words, they’ll be right there to take up where you leave off.

4. Build your fan club.

Do you know who’s in your fan club?  Your boss should definitely be there. If they haven’t signed up yet, find out why. It will be hard to attain success if your boss isn’t one of your fans.

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Of course, your boss shouldn’t be the only one that counts. Everyone around you is important. That includes the co-worker that sits beside of you, the receptionist at the front desk, the woman who sells you your coffee, and the other leaders in the company.

Work to expand your fan base if the numbers are lacking. The more fans you have, the more support you’ll have when it’s needed.

5. Play music people want to hear.

Communication is essential for a Rock Star. You don’t want people to turn the channel or tune you out. Even if you’re the most compelling speaker in the world, people won’t listen to you if you don’t have a tune that strikes the chord. Take a minute to think about how to relay the essence of your message.

Without effective communication, a message can turn into inaccuracy, confusion, frustration, or even a disaster if poorly delivered.

6. Don’t be a one-hit wonder.

You’re only as good as your last performance. Yikes! That sounds harsh. Sadly managers remember what is fresh to them. If you had a bad last project, that will be on the forefront of their mind even if the projects before may have been a success. You have to bring “it” every day so that people are left with the right impression. If you do have a bad performance, learn to get out in front of it and overcome it.

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7. Choose your venue wisely.

Where you play makes a difference to your success. Every organization has a certain “feel”. That feel is called corporate culture. Culture can be a killer if you don’t embody the same values, attitudes, and beliefs.

You have to be happy with the venue or you are more likely not going to give your best. Bad cultures can drain your energy and you won’t be at peak performance if that happens.

8. Learn to play several instruments.

Do you just want to be the lead singer or do you want to know how to play a couple of instruments as well? Wearing multiple hats at work is sometimes needed. If you are cross trained in several areas, you not only have an expanded skill set but you’ll be able to add more value when needed.

9. Don’t let your ego get the best of you.

If you let your ego fill the room, you won’t have any room left for good ideas or other people. Having an ego is one of the largest barriers to effective teamwork. When people get caught up in their egos, it erodes their effectiveness. Organizations need people to work collaborate in order to meet demanding business requirements.

10. Build your brand.

Rock Stars have a certain sound, look, or perhaps a song that defines them. It’s what makes them unique. Employees should contemplate their own personal brand. It can be an important tool for advancing your career and selling yourself.

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What you have to offer can transmit a very powerful message.

Four questions to ask yourself as you build your personal brand:

  • What makes you memorable, unique, and relevant?
  • What is at your core and your heart?
  • What is your winning strategy?
  • What is your marketing strategy? How do you work to maintain your brand?

A successful brand creates a consistent and targeted impression. A brand doesn’t just happen. Time and effort goes into a branding strategy that works. After having a thought-provoking session with yourself in which you answer these questions, write your personal brand statement. It’s your value added statement.

When you’ve done that, work it, baby, work it.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

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