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8 Things You Haven’t Tried When Writing a Killer Cover Letter

8 Things You Haven’t Tried When Writing a Killer Cover Letter

Aren’t you in a hurry? Why? Well, because your dream job awaits you. That awesome place where you stay late at the office because you want to implement a new campaign, the place where you bake chocolate muffins and make smoothies when you feel like it, with your boss and your colleagues by our side. That dream job where you fit in perfectly and from where it will be a nightmare to retire.

Huh, you are not there yet? Honey, you are one killer cover letter away from that dream job. If you don’t want to spend the rest of your working life stuck in that boring job, put your creativity at work. Here are some secrets on how to write a killer cover letter.

First, let’s review super-fast the main goals of a cover letter: it is meant to make you stand out from the crowd, prove that you are the man (or woman) for the job, and that you will fit in perfect because you were born to work in that place.

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    Most people fail to meet these three tasks. This sets them up for failure right from the beginning. They don’t realize the importance of the cover letter, so they don’t even get a chance to show that they are the best employee for a certain position.

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    In order to write a killer cover letter you must first think like a recruiter. This person spends eight to 10 hours a day talking to candidates and reading cover letters. And “reading” is a broad term; the reality is more like skimming the letters. When they spot a different word or phrase in a cover letter, they will wake up and call you faster than you can spell your own name.

    There are lots of tips and tricks on how to write a killer cover letter, but here are the lesser-known ones, which can make a difference between getting a job and heading towards social services for unemployment. When you are on a mission to achieve brilliance, you must not be afraid to try out something new–phrases and voices you’ve never used before in a cover letter.

    Here are some great tips on how to write a killer cover letter that will help you get your dream job right away.

    1. Customise the first line

    When you browse the internet and see news titles, you click on the one which is different from the “flock”, right? Recruiters do the same. Ditch the pattern and start your cover letter with something human, like “I’m excited to apply to your marketing assistant position…”. If you want to stir up even more interest, go beyond the rules and bend them: a joke or a poem can do the trick for creative jobs. If you apply for a position which requires lots of organisation, organise your first line. It’s up to you to find the way to do it, after all, you are the man/woman for this job, right?

    2. Address the killer cover letter to the HR Manager

    Most people send cover letter and resumes to the whole Human Resources department. But, if you take a couple of minutes to look for the hiring manager and address the letter to him/her, that person will smile and read your resume first. They know you’ve spent some time for their names and hoping to find their customised email address.

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    killer cover letter

      3. Be sincere and tell your own story

      Humans are driven by emotions, regardless of age, gender or status. We love stories, because the child who crawls in his mother’s arms to listen to a fairy tale never dies. Sincerity is another “must-have”. Combine the three and get to the core of what made you dream about that particular position at that company. Tell the recruiter how a product influenced your life of how you’ve come to see the world from another point after the first contact with that brand.

      For example, if you apply for a news reporter position, you can tell what impact has on you the premature death of a reporter gone abroad to tell the story of savage wars upon innocent communities. And, before you ask, I did tell how James Foley and Steven Sotloff altered the way I see journalism in a cover letter and I am now working on that particular project. Telling your story works!

      4. Develop your resume

      After you’ve introduced yourself to the recruiter, it’s time to develop your story and talk about the skills you have and your previous achievements. Your resume only lists them, so here you have the chance to explain what you really did in your career. Build the core of your cover letter, focusing on how you got things done.

      For example: “When I was a social media manager, I managed 25 pages and raised their talk-about by 25%”. Another great example would be: “I’m calm during a crisis–I managed to deliver the translation in time when the translator fell ill and I had to look for someone else to complete it two hours before deadline”.

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      This is also the moment to talk about your personality, as no one wants to work with an anxious, moody person. Include some of your main personality features and make sure you pick the ones which can help you get the job done. For a reporter, for example, an extensive curiosity is a valuable asset. Meanwhile, an attention to detail is critical for accountants and merchandisers.

      5. Show that you can get the job done

      Self-praising is undesirable in a killer cover letter, unless you know how to do it properly! The employer must know that you are able to walk in the door, take-up a project and deliver it within deadline, without major mistakes. All jobs have one main requirement or task which can be stated on top of the list or can be hidden between the lines. Either way, identify it and be specific about what you would do to improve things and make everything go smoother.

      For example, write a paragraph where you explain what you could do while on a position, based on your skills and strengths. If you have some out-of-the-box ideas write them down, even if they don’t fit the pattern of the current advertising campaign of the brand. This will show the recruiter that you have ideas and you can also bring a new blossom in the company, if asked for. Plus, a good idea equals a good story and has the same impact upon the reader.

      hired killer cover letter

        6. Be sincere. Again.

        All recruiters want to know why do you think you are the best fit for the position, which you’ve already explained in the core of the killer cover letter. But they also want to know you are humble enough to be hired and can follow direction. The best way to show that you are a soft, warm person is to be sincere again. You don’t know if you will be hired, so spell it out. You can say that you are proud to be considered for this position, which is a balanced way to introduce your ending line.

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        7. A killer cover letter with a killer ending line

        Remember how Seherezade managed to stay alive for 1,001 nights? She never told the sultan the ending of the story. Play it like Beckham and be short: “Sincerely, …” and you are done.

        If you’ve managed to wake up the recruiter’s interest and make him want to know more about you, he will call you.

        8. Play with the words and bond

        Talking about touching the recruiters, it’s very important how familiar you are with them in your letter. A killer cover letter starts with two strangers and ends with two acquaintances, so measure how many and when you use the words “you” and “your”. The best moment to introduce them is when you switch from the greetings to the storyline; at the end of the story of how you get to know the company and how it influenced your career decisions, start working with the emotions and the soul of the reader. This will keep him engaged and when the abrupt end will pop-up, he will want to know more about you.

        And this is how you’ve nailed a killer cover letter!

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          Last Updated on March 29, 2021

          5 Types of Horrible Bosses and How to Beat Them All

          5 Types of Horrible Bosses and How to Beat Them All

          When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

          What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

          The Dream Type Of Manager

          My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

          I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

          My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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          “Okay…”

          That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

          I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

          The Complete Catalogue of Bad Managers

          The Bully

          My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

          However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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          The Invisible Boss

          This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

          It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

          The Micro Manager

          The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

          Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

          The Over Promoted Boss

          The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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          You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

          The Credit Stealer

          The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

          Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

          3 Essential Ways to Work (Cope) with Bad Managers

          Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

          1. Keep evidence

          Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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          Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

          Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

          2. Hold regular meetings

          Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

          3. Stand your ground, but be ready to jump…

          Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

          However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

          Good luck!

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