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8 Things You Haven’t Tried When Writing a Killer Cover Letter

8 Things You Haven’t Tried When Writing a Killer Cover Letter

Aren’t you in a hurry? Why? Well, because your dream job awaits you. That awesome place where you stay late at the office because you want to implement a new campaign, the place where you bake chocolate muffins and make smoothies when you feel like it, with your boss and your colleagues by our side. That dream job where you fit in perfectly and from where it will be a nightmare to retire.

Huh, you are not there yet? Honey, you are one killer cover letter away from that dream job. If you don’t want to spend the rest of your working life stuck in that boring job, put your creativity at work. Here are some secrets on how to write a killer cover letter.

First, let’s review super-fast the main goals of a cover letter: it is meant to make you stand out from the crowd, prove that you are the man (or woman) for the job, and that you will fit in perfect because you were born to work in that place.

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    Most people fail to meet these three tasks. This sets them up for failure right from the beginning. They don’t realize the importance of the cover letter, so they don’t even get a chance to show that they are the best employee for a certain position.

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    In order to write a killer cover letter you must first think like a recruiter. This person spends eight to 10 hours a day talking to candidates and reading cover letters. And “reading” is a broad term; the reality is more like skimming the letters. When they spot a different word or phrase in a cover letter, they will wake up and call you faster than you can spell your own name.

    There are lots of tips and tricks on how to write a killer cover letter, but here are the lesser-known ones, which can make a difference between getting a job and heading towards social services for unemployment. When you are on a mission to achieve brilliance, you must not be afraid to try out something new–phrases and voices you’ve never used before in a cover letter.

    Here are some great tips on how to write a killer cover letter that will help you get your dream job right away.

    1. Customise the first line

    When you browse the internet and see news titles, you click on the one which is different from the “flock”, right? Recruiters do the same. Ditch the pattern and start your cover letter with something human, like “I’m excited to apply to your marketing assistant position…”. If you want to stir up even more interest, go beyond the rules and bend them: a joke or a poem can do the trick for creative jobs. If you apply for a position which requires lots of organisation, organise your first line. It’s up to you to find the way to do it, after all, you are the man/woman for this job, right?

    2. Address the killer cover letter to the HR Manager

    Most people send cover letter and resumes to the whole Human Resources department. But, if you take a couple of minutes to look for the hiring manager and address the letter to him/her, that person will smile and read your resume first. They know you’ve spent some time for their names and hoping to find their customised email address.

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    killer cover letter

      3. Be sincere and tell your own story

      Humans are driven by emotions, regardless of age, gender or status. We love stories, because the child who crawls in his mother’s arms to listen to a fairy tale never dies. Sincerity is another “must-have”. Combine the three and get to the core of what made you dream about that particular position at that company. Tell the recruiter how a product influenced your life of how you’ve come to see the world from another point after the first contact with that brand.

      For example, if you apply for a news reporter position, you can tell what impact has on you the premature death of a reporter gone abroad to tell the story of savage wars upon innocent communities. And, before you ask, I did tell how James Foley and Steven Sotloff altered the way I see journalism in a cover letter and I am now working on that particular project. Telling your story works!

      4. Develop your resume

      After you’ve introduced yourself to the recruiter, it’s time to develop your story and talk about the skills you have and your previous achievements. Your resume only lists them, so here you have the chance to explain what you really did in your career. Build the core of your cover letter, focusing on how you got things done.

      For example: “When I was a social media manager, I managed 25 pages and raised their talk-about by 25%”. Another great example would be: “I’m calm during a crisis–I managed to deliver the translation in time when the translator fell ill and I had to look for someone else to complete it two hours before deadline”.

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      This is also the moment to talk about your personality, as no one wants to work with an anxious, moody person. Include some of your main personality features and make sure you pick the ones which can help you get the job done. For a reporter, for example, an extensive curiosity is a valuable asset. Meanwhile, an attention to detail is critical for accountants and merchandisers.

      5. Show that you can get the job done

      Self-praising is undesirable in a killer cover letter, unless you know how to do it properly! The employer must know that you are able to walk in the door, take-up a project and deliver it within deadline, without major mistakes. All jobs have one main requirement or task which can be stated on top of the list or can be hidden between the lines. Either way, identify it and be specific about what you would do to improve things and make everything go smoother.

      For example, write a paragraph where you explain what you could do while on a position, based on your skills and strengths. If you have some out-of-the-box ideas write them down, even if they don’t fit the pattern of the current advertising campaign of the brand. This will show the recruiter that you have ideas and you can also bring a new blossom in the company, if asked for. Plus, a good idea equals a good story and has the same impact upon the reader.

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        6. Be sincere. Again.

        All recruiters want to know why do you think you are the best fit for the position, which you’ve already explained in the core of the killer cover letter. But they also want to know you are humble enough to be hired and can follow direction. The best way to show that you are a soft, warm person is to be sincere again. You don’t know if you will be hired, so spell it out. You can say that you are proud to be considered for this position, which is a balanced way to introduce your ending line.

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        7. A killer cover letter with a killer ending line

        Remember how Seherezade managed to stay alive for 1,001 nights? She never told the sultan the ending of the story. Play it like Beckham and be short: “Sincerely, …” and you are done.

        If you’ve managed to wake up the recruiter’s interest and make him want to know more about you, he will call you.

        8. Play with the words and bond

        Talking about touching the recruiters, it’s very important how familiar you are with them in your letter. A killer cover letter starts with two strangers and ends with two acquaintances, so measure how many and when you use the words “you” and “your”. The best moment to introduce them is when you switch from the greetings to the storyline; at the end of the story of how you get to know the company and how it influenced your career decisions, start working with the emotions and the soul of the reader. This will keep him engaged and when the abrupt end will pop-up, he will want to know more about you.

        And this is how you’ve nailed a killer cover letter!

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          Last Updated on January 14, 2019

          The Key to Finding Job Satisfaction and Having a Successful Career

          The Key to Finding Job Satisfaction and Having a Successful Career

          Regardless of whether you hold an entry-level administration role or regularly travel to the ends of the Earth as a hot-shot senior executive, you can still find yourself harboring an emptiness… a feeling that something is missing. A popular assumption that experiencing job satisfaction and a successful career should be underpinned by a well-rounded suite of tangible benefits, no longer holds true for many of us.

          We’d never deny health care benefits, appropriate and fair remuneration, bonuses and travel perks in a job package. However, even if served to us on a silver platter, those features can only satiate us to a certain point.

          You might wonder what governs entrepreneurs and start-up business owners to quit their lucrative jobs, essentially look the gift horse in the mouth and kiss such benefits goodbye! There can be an irresistible pull to mastermind a business with products and/or services that serve the greater good of community wider than that constituting their daily existence.

          Even with research showing entrepreneurship to pose greater threats to their mental and physical health, this unique breed of individuals choose to go against the grain in chasing their dreams of being their own boss. Why? Why would anyone risk this type of career suicide?

          Whether you’re an employee, have recently taken the leap to being a business owner or been in business for a while, the commonality is a congenital condition we all share as human beings; to feel a sense of purpose, value and contribution to our community. Despite it being harder to find this for ourselves in today’s world, these approaches will help you achieve ultimate satisfaction through the twists, turns and joyrides that are essential features of shaping a successful career.

          1. Search for Opportunities That Feed Your Passion, Not Temporary Excitement

          Even though well-intended, the ‘feel good now’ compass that career coaches and consultants often recommend you use to create career satisfaction can actually do you more harm than good. Excitement is transient. It doesn’t last. Passion is the compass you need.

          Passion and excitement are two different things. The resounding career legacy that still draws you to turn up on the job regardless of the sunshine or storm that awaits you…that’s passion. It’s like a mental and/or emotional itch you can’t shrug off. Staying attuned to that calling will breed success for you sooner or later. Patience is key.

          You’re also likely to have more than one key passion. Beware of getting caught in the notion you have to find your one true purpose. In fact, run immediately from any coach who tells you there is only one. There isn’t.

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          Your passion is a journey that can take multiple forms so forget thinking there is the single dream job out there that will give you satisfaction in every way you can imagine. It simply doesn’t exist.

          Consider embracing different roles and projects to help you fuel your passion or fuel your pursuits in finding it. Job satisfaction and your career success will be all the more sweeter from a wider range of enriching experiences.

          2. Don’t Position Job and Career Satisfaction Assessments as Pivotal Guides to Your Success

          Despite their popular use for vocational guidance, assessment tools such as Gallup’s Clifton Strengths and the Myers Briggs Type Indicator have come under fire[1] as being limited to the amount of true value and direction they can offer partakers.[2] These and many other guidance assessment tools (e.g. VIA Character Strengths , DISC ) are self-report questionnaires that don’t have normative population data against which to compare your results.

          Simply remember these tools help you develop a stronger sense of what you identify as strengths and weaknesses within yourself, not in comparison with other people. They will still add insight around what sorts of career opportunities, tasks and projects are going to light your fire, what ones are going to extinguish it and what will prod and keep the coals steadily smoldering.

          3. Be Clear on Your Personal Values, Ethics and Principles and Choose Relationships That Support You Honoring Them

          Teamwork, collaboration, open communication and trust are commonplace for any flourishing work environment. However, whether or not your personal values can be honored in your work can make or break your job satisfaction.

          How committed do you want to be to an organization that expects an average of 10 unpaid overtime hours every week under the guise of ‘reasonable overtime’? Are you willing to accept their construing this expectation as ‘strong commitment’ at the expense of your partner and children waiting at home for you? What are your boundaries concerning when you clock on to their time and when you clock off to yours?

          Being very in tune with what your personal values, principles and ethics are will bid you well in the job satisfaction stakes. Spending time to reflect on experiences and working relationships you’ve had – the good, the bad and the ugly – will help you make well-informed searches and grounded decisions that will propel your career success.

          Finding and nurturing relationships with associates and colleagues who share similar values doesn’t just make your day-to-day pursuits more enjoyable. You become fortunate to work with like-minded people who will support, understand and appreciate you like a second family.

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          Being able to honor your personal values in your work means you will still be able to sleep at night when you have to tread where others fear to, and make extremely difficult decisions others would never ever dream of having to make as you forge success in your career.

          4. Be Clear on Your Own Definition of What Having a Successful Career Means for You

          It’s tempting to get caught up in the ideals and projections of success expressed by those we love, admire and respect. Underneath, we all want on some level to belong to a successful club of some sort.

          With research reporting how much money we feel we need to be truly happy,[3] many of us try to subscribe to the notion that having the car of our dreams or taking a European holiday annually will not bring us happiness. The truth, however, for many of us is these tangible rewards are congratulatory reminders of our persistent efforts to chase our career pursuits.

          If those are things you aspire to, don’t let anyone steal your desire and want to feel deserving of these things, that those are some parameters by which you define your career success.

          Despite consistently being the top revenue earner for two years running, you may not wish to become the sales manager. You may not wish to step out into running your own business even though you consistently excel as an employee, delighting clients and repeatedly receiving glowing testimonials.

          Your definition of career success might be enjoying the predictability of a regular workplace routine. You get to leave – without feeling guilty – at the same time each day, love the people you work with and get to spend a good, uninterrupted amount of work-stress free quality time with your family. That picture is also blissful job satisfaction and complete career success.

          5. Identify the Sorts of Challenges and Problems You Want to Learn to Overcome

          Standard advice you might receive from a career coach might be to look for opportunities where you get to capitalize on exercising your strengths and career-related activities you enjoy.

          However, to become a success at anything involves improvement. To excel at anything often involves stepping outside boundaries and comfort zones where others wouldn’t. This means dedicating focus and attention to things you’re not so good at and things you don’t like.

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          Here’s where working with a coach can be particularly helpful. Map out the experiences that were unsavory in your working history. Were there challenges you opted out of, projects you failed at or toxic relationships that blasted your sense of purpose and self-worth into oblivion? It’s within these experiences that you might just find the most valuable lessons and guiding lights for your trajectory to achieve greater job satisfaction.

          If your natural leadership style is to be a collaborator, finding opportunities that require you to apply a more dictatorial style might be needed. Discussing a secondment or short-term project where you get to develop and test your skills can be a step further in earning contention to lead a larger project down the track.

          With several of the company’s boldest personality types penciled to roll out the operation, you’ll not only develop skills that earn your right to throw your hat in the ring; those key players have an opportunity to see your competence. You can then work on building relationships with those stakeholders before you need to hit the ground running should you win the lead.

          Greater job satisfaction comes with planning and choosing the lessons and opportunities you want to learn, not desperately flailing, floundering and hoping for the best.

          6. Keep Reviewing Your Goal Posts and Be Amenable to Change

          The word ‘career’ is indicative of a longer-term pathway of change, growth and development. The journey is dynamic.

          You will accumulate new skills and let those you no longer need, become rusty. Your intrigue will be stimulated by new experiences, knowledge and people you meet. Your thinking will continue to expand, not shrink. As a result, your goalposts are likely to change.

          A major part of enjoying a successful career is not just setting goals effectively, but regularly reviewing and readjusting them where necessary. However, moving the posts or the target still needs to take place by applying the same processes by which you originally created them. The strength of your emotional connection to those revised goals needs to be the same, if not stronger.

          By asking yourself the following questions, you can assure your developmental and growth trajectory is still on course:

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          • Would working toward these goals still allow me to honor my personal values, principles and ethics at the same capacity if not greater?
          • Do the activities I need to undertake to meet these goals honor my highest priorities?
          • Does this feel right for me and those who are nearest and dearest to me?
          • Is this aligned with my passion?
          • Is chasing this goal a right step for me to take now or is this a detour or distraction which could delay my greater plan?

          Each of your career goals should have different review periods. Whatever you do, stick to the review schedule you set. It will not only keep you focused but help you see your progress (or lack thereof) and allow you to timely re-chart your course before you get too far down the track. You don’t want to waste time haphazardly heading in the wrong direction.

          7. Be Prepared to Let Go

          It can be unfathomable to us as to why others risk leaping into the unknown when everything truly appears fine and dandy in the career realm. The company provided stability, recognition, financial success, interesting projects and the promise of a promotion…what was wrong? Why now jump sideways to run a café or train in another field altogether?

          Nothing may have been wrong at all. It was all going right. It was just the end of a chapter. Perhaps the yearning for the next step is actually taking a different trajectory entirely. You may want to simply experience a different rhythm. Perhaps it’s time to pursue a different passion.

          If you have leaped from employee-land to freelancing or have made the reverse-jump (or you know someone who has), you will have quickly grown a different appreciation for pros and cons each work lifestyle brings. Working for yourself can bring the greater realization of your creativity, whether or not it can be monetized to earn you a living.

          When your customers are buying you or a product you designed and fashioned, there is a direct level of appreciation and gratitude that can elevate your confidence in the way you have never experienced as an employee, regardless of your rank.

          Similarly, there are times where we need to recognize our business ventures were adventures, not long-term life-changing empires. There are times we need to recognize that time is what provides the clearest limitation of how long we persist for in such pursuits.

          We have to recognize the absence of enough financial, mental, emotional and physical breadcrumbs that tells us we’re no longer meant to push in that direction. At least, not for the present time.

          The Bottom Line

          Above all, keep the momentum. As long as you remain committed to pursuing work opportunities that allow you to honor your highest priorities, the truth of who you are and what you stand for, achieving ultimate job satisfaction and a successful career will never be too far away.

          More Resources to Help Advance Your Career

          Featured photo credit: Csaba Balazs via unsplash.com

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