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8 Things You Haven’t Tried When Writing a Killer Cover Letter

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8 Things You Haven’t Tried When Writing a Killer Cover Letter

Aren’t you in a hurry? Why? Well, because your dream job awaits you. That awesome place where you stay late at the office because you want to implement a new campaign, the place where you bake chocolate muffins and make smoothies when you feel like it, with your boss and your colleagues by our side. That dream job where you fit in perfectly and from where it will be a nightmare to retire.

Huh, you are not there yet? Honey, you are one killer cover letter away from that dream job. If you don’t want to spend the rest of your working life stuck in that boring job, put your creativity at work. Here are some secrets on how to write a killer cover letter.

First, let’s review super-fast the main goals of a cover letter: it is meant to make you stand out from the crowd, prove that you are the man (or woman) for the job, and that you will fit in perfect because you were born to work in that place.

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    Most people fail to meet these three tasks. This sets them up for failure right from the beginning. They don’t realize the importance of the cover letter, so they don’t even get a chance to show that they are the best employee for a certain position.

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    In order to write a killer cover letter you must first think like a recruiter. This person spends eight to 10 hours a day talking to candidates and reading cover letters. And “reading” is a broad term; the reality is more like skimming the letters. When they spot a different word or phrase in a cover letter, they will wake up and call you faster than you can spell your own name.

    There are lots of tips and tricks on how to write a killer cover letter, but here are the lesser-known ones, which can make a difference between getting a job and heading towards social services for unemployment. When you are on a mission to achieve brilliance, you must not be afraid to try out something new–phrases and voices you’ve never used before in a cover letter.

    Here are some great tips on how to write a killer cover letter that will help you get your dream job right away.

    1. Customise the first line

    When you browse the internet and see news titles, you click on the one which is different from the “flock”, right? Recruiters do the same. Ditch the pattern and start your cover letter with something human, like “I’m excited to apply to your marketing assistant position…”. If you want to stir up even more interest, go beyond the rules and bend them: a joke or a poem can do the trick for creative jobs. If you apply for a position which requires lots of organisation, organise your first line. It’s up to you to find the way to do it, after all, you are the man/woman for this job, right?

    2. Address the killer cover letter to the HR Manager

    Most people send cover letter and resumes to the whole Human Resources department. But, if you take a couple of minutes to look for the hiring manager and address the letter to him/her, that person will smile and read your resume first. They know you’ve spent some time for their names and hoping to find their customised email address.

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    killer cover letter

      3. Be sincere and tell your own story

      Humans are driven by emotions, regardless of age, gender or status. We love stories, because the child who crawls in his mother’s arms to listen to a fairy tale never dies. Sincerity is another “must-have”. Combine the three and get to the core of what made you dream about that particular position at that company. Tell the recruiter how a product influenced your life of how you’ve come to see the world from another point after the first contact with that brand.

      For example, if you apply for a news reporter position, you can tell what impact has on you the premature death of a reporter gone abroad to tell the story of savage wars upon innocent communities. And, before you ask, I did tell how James Foley and Steven Sotloff altered the way I see journalism in a cover letter and I am now working on that particular project. Telling your story works!

      4. Develop your resume

      After you’ve introduced yourself to the recruiter, it’s time to develop your story and talk about the skills you have and your previous achievements. Your resume only lists them, so here you have the chance to explain what you really did in your career. Build the core of your cover letter, focusing on how you got things done.

      For example: “When I was a social media manager, I managed 25 pages and raised their talk-about by 25%”. Another great example would be: “I’m calm during a crisis–I managed to deliver the translation in time when the translator fell ill and I had to look for someone else to complete it two hours before deadline”.

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      This is also the moment to talk about your personality, as no one wants to work with an anxious, moody person. Include some of your main personality features and make sure you pick the ones which can help you get the job done. For a reporter, for example, an extensive curiosity is a valuable asset. Meanwhile, an attention to detail is critical for accountants and merchandisers.

      5. Show that you can get the job done

      Self-praising is undesirable in a killer cover letter, unless you know how to do it properly! The employer must know that you are able to walk in the door, take-up a project and deliver it within deadline, without major mistakes. All jobs have one main requirement or task which can be stated on top of the list or can be hidden between the lines. Either way, identify it and be specific about what you would do to improve things and make everything go smoother.

      For example, write a paragraph where you explain what you could do while on a position, based on your skills and strengths. If you have some out-of-the-box ideas write them down, even if they don’t fit the pattern of the current advertising campaign of the brand. This will show the recruiter that you have ideas and you can also bring a new blossom in the company, if asked for. Plus, a good idea equals a good story and has the same impact upon the reader.

      hired killer cover letter

        6. Be sincere. Again.

        All recruiters want to know why do you think you are the best fit for the position, which you’ve already explained in the core of the killer cover letter. But they also want to know you are humble enough to be hired and can follow direction. The best way to show that you are a soft, warm person is to be sincere again. You don’t know if you will be hired, so spell it out. You can say that you are proud to be considered for this position, which is a balanced way to introduce your ending line.

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        7. A killer cover letter with a killer ending line

        Remember how Seherezade managed to stay alive for 1,001 nights? She never told the sultan the ending of the story. Play it like Beckham and be short: “Sincerely, …” and you are done.

        If you’ve managed to wake up the recruiter’s interest and make him want to know more about you, he will call you.

        8. Play with the words and bond

        Talking about touching the recruiters, it’s very important how familiar you are with them in your letter. A killer cover letter starts with two strangers and ends with two acquaintances, so measure how many and when you use the words “you” and “your”. The best moment to introduce them is when you switch from the greetings to the storyline; at the end of the story of how you get to know the company and how it influenced your career decisions, start working with the emotions and the soul of the reader. This will keep him engaged and when the abrupt end will pop-up, he will want to know more about you.

        And this is how you’ve nailed a killer cover letter!

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          Last Updated on August 25, 2021

          Why Personal Branding Is Important to Your Career

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          Why Personal Branding Is Important to Your Career

          As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

          Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

          According to Celinne Da Costa:[1]

          “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

          A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

          What Is Your Personal Brand?

          “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

          Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

          Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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          I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

          A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

          Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

          Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

          Your Personal Brand Is Essential for Your Career Success

          In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

          According to Castrillon,[2]

          “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

          The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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          As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

          In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

          “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

          When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

          The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

          Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

          The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

          5 Key Steps to Creating Your Personal Brand

          These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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          1. Set Your Personal Goals

          What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

          2. Create Your Unique Value Proposition

          Create your unique value proposition by asking yourself these four questions:

          1. What are your personality features? What benefit do you offer people?
          2. Who are you and why do people enjoy working with you?
          3. What do you do and what do people want you to do for them? How do you solve their problems?
          4. What makes you different from others like you?

          The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

          3. Write Your Professional Story

          Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

          4. Determine Which Platforms Will Support Your Personal Brand

          Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

          5. Become Recognized for Sharing Your Knowledge and Expertise

          A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

          The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

          Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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          As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

          Other People’s Stories

          Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

          Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

          Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

          “your story is what you have, what you will always have. It is something to own.”

          So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

          Featured photo credit: Austin Distel via unsplash.com

          Reference

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