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6 Ways to Get Your Resume Past the Resume Filter

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6 Ways to Get Your Resume Past the Resume Filter

Applying for jobs used to mean driving, walking, or taking public transportation all over town dropping off resumes and filling out applications. These days, you can apply for hundreds of jobs a day from your computer, as you have an internet connection. In the process of transitioning online, many businesses have automated the first few steps of the application process, and, just like any other automated process, you can game the system if you’re smart about it.

If you need help getting past the resume filter in the job application process, here’s what you need to do:

1. Read the Job Description

It sounds obvious, but it’s amazing how many people just read the job posting title, scan over the requisition, and go immediately to apply. This is how you end up at a job you don’t like. As much as you need money, you don’t want a job you completely hate. You will inevitably loathe certain aspects of your job, so don’t make it harder on yourself. Read the job description and make sure it’s something that: a) you want to do, and b) you’re able to do, competently. If you’ve only had a paper route and a McJob in high school, you have no business applying to be the Vice President of anything. Read the job description so you understand completely before applying.

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You may also be interested in: Cover Letter Tips to Land an Interview

2. Identify Required Qualifications

When reading the job description, check out the qualifications. Employers will list the minimum requirements that they’re looking for. These qualifications ARE the resume filters, so if you don’t meet these qualifications, you’ll be filtered out.

It literally works like this: if I’m only looking for people with a Bachelor’s degree, my resume filter will only show me applicants who have a Bachelor’s degree listed on their resume. Think of it as a multiple choice scantron – if the answer is C and you filled in A, you got the question wrong. There are no second chances with automation; if anything is listed as “required” or “qualifications,” you won’t get past the filter without it. It is very black and white, with no gray areas.

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3. Identify Desired Skills

Many jobs list desired skills, as well. That’s letting you know that once your resume meets the minimum requirements to move past the resume filter and be shown to a human being, they’re going to show preference to applicants with the desired skills. A Bachelor’s degree may be the barrier to entry, but they’d love to see a Master’s degree. The Master’s degree is only “desired” and not “required” though, so make up for it in other ways. Companies are willing to train the right person.

4. Be Sure Your Resume and LinkedIn Profile Show Qualifications

I know this sounds obvious, but it’s shocking how many people think certain skills are assumed. Just because you have prior sales experience, it doesn’t mean you know Salesforce. If I’m asking for a job related to Salesforce, you need to have Salesforce listed on your resume, and you should probably have your experience level listed, as well. There’s a chance I’ll have a Salesforce test in the interview, so don’t list it unless you are sure you can pass that test, however. Also, don’t just list your work history–make it meaningful.

You’ll do yourself a favor by updating your LinkedIn profile to match your resume. Also, make a quick scan of your social media presence. The time between interviewing and hiring you is normally when an employer does a background check online. Discrepancies will be noted, and you will be questioned on them, so don’t list something on your resume that contradicts your public LinkedIn profile.

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5. Upload a Resume and/or Connect to LinkedIn to Extract Data

It’s time to upload your resume. This sounds easy, but it takes vigilance. In most cases, data from your resume (or LinkedIn profile) will be used to populate a web form. Double-check that each field is filled out correctly. Some optical character recognition (OCR) and data extraction programs have trouble compiling info, so you may have your email address listed as a former employer, or other such oddities. Pay special attention to any fields with an asterisk next to them, as these are required fields, and you won’t make it past the resume filter without these.

6. If You Want It, Then You Better Put a Spin on It

It’s never a good idea to lie on a job resume. Lying about a qualification will get you past the resume filter, but you’ll eventually get caught (most likely in the interview). Telling someone you have $100k in sales looks great, but you’ll eventually have to back that up, and if you’ve never sold so much as a cup of lemonade as a kid, you have no idea what it takes to make $100k in sales. You may know all the terminology, but if you can’t close the sales and meet your numbers, you won’t last at that job, and you’ll be worse off than you were before.

However, don’t be afraid to talk yourself up; you likely have more skills than you realize. If you’re tech-savvy, computer skills beef up your resume and can set you apart from the crowd – just don’t claim any certifications you don’t have unless you’re sure you can obtain them prior to employment (and understand those certifications cost time and money you may not have). I once told a hiring manager I was an expert with MS Access, even though I’d only touched the program twice in my life. Although I didn’t actually know Access at the time, I knew Excel, and picked it up successfully before anyone noticed.

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7. Email the Hiring Manager

Despite all our technological advances, there’s still no replacement for good old human contact. If you can find a name of the person hiring, or you know anyone on the inside, email them. They may be able to pull your resume out the bunch, even though it wouldn’t normally have made it past the resume filter. Nepotism, cronyism, and favoritism are very much alive and well in the world, and you shouldn’t be afraid to use them to your advantage. At the very least, sending the email may make the person like you enough to overlook a few shortcomings that the machines would not have. You have nothing to lose by trying.

As you can see, a little experience and a lot of common sense can go a long way to securing employment. With so many HR processes being automated by machines, you can easily navigate through a large volume of job applications. The more jobs you apply for, the more likely you are to get hired. Incorporating the above steps into your daily job search routine will ensure you spend as little time as possible looking for a job.

If you made it past the application stage and scored an interview, make sure you look your best. Check out: How to Tie a Tie like an Expert

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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