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6 Hacks To Optimize Your Local Search Marketing

6 Hacks To Optimize Your Local Search Marketing

Local search marketing is a concerted effort that uses geographically optimized web content, business listings and social media signals to draw local search traffic from your neighbourhood, town or city to your business. Local search puts your company and the products it’s selling in front of your local audience. With the increased use of mobile devices, local search is a mission critical marketing tactic that cannot be ignored. Let’s look at the 5 top hacks for optimizing your local search marketing:

1. Claim Your Place(s)

Google Places
    Multiple Locations on Google Maps

    Claim a place for your business in local listings and display authentic information about your product or service to millions via search engines like Google, Yahoo Local and Bing Places for Business.

    If your business is multi-locational, ensure each location has a dedicated page that includes name, phone number address, hours of operation and (if required) directions to the given location. This information helps search engines return the most relevant results based on the location of the user and the keywords they’ve searched.

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    List your business with a 100% score on Google My Business by completely filling in the 20+ fields. By completely filling in all the different account fields, you’re more likely to earn a place in the first page of Google SERPs (Search Engine Results Page).

    Google My Business

      2. Spread the Word

      Go beyond Google and spread the word about your business in some of the top local information repositories:

      • Search Engine Maps (Google, Bing and Yahoo)
      • Yellow Page Directories (Insider Pages, Superpages)
      • Local Directories (CitySearch, Localeze)
      • Review Sites (Yelp, Urban Spoon, Zagat)
      • Business Directories (InfoGroup/InfoUSA, Acxiom)
      • Niche, Industry Specific Directories (Health Grades)

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      While submitting your listings, make sure your local search listings are verified, accurate and optimized.

      3. Optimize Your Profile

      Even if you’ve mentioned your business name, address, phone number and other necessary information in the listings, it won’t be enough as long as you do not optimize your profile and content for the major search engines. How will search engines decide if your listing is more visible on SERPs over that of your competitors? It depends on how well you optimize your listings. Optimization, accuracy and completeness are the three qualities that help steal a march over your competitors.

      Make your descriptions keyword rich (using location based keywords), provide maps and details of your physical store or business location and embed brand photos and videos.

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      4. Distribution Is Key

      Your job does not end after claiming and optimizing your listings. Rather, it is half done unless you make an effort to keep reaching out to a wider audience. One of the ways you can do this is by creating and distributing content relevant to your business niche and its location. The content you are distributing in the name of your business must be a fine balancing act between ‘value addition’ and ‘branding’.

      A great way to target your content for local search is to orientate your content to have a local focus. This can be easier said than done, but is achieved by including a lot of place name related keywords, information about local issues or promoting your business’ voice in the local community.

      5. Track Performance

      Local search is a cost-effective marketing strategy; but the problem is that many businesses and online marketers don’t understand it all that well. Because of this, they’re also vague on how to accurately report on their efforts and measure their effectiveness. Use tools like Google Analytics and Hootsuite to realize the full potential of local search and harness its benefits for your business. HootSuite is a great tool because it can track location-based campaigns across social platforms such as Facebook, Foursquare and Twitter.

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      How you track your analytics will be specific to your business goals, but make sure these are clear in your mind and you’re able to keep track of them through accurate reporting.

      6. Encourage Customer Reviews

      Optimize your online business by encouraging good customer reviews. According to a Nielsen study, 70 percent of people trust online consumer opinions. Reviews are also an important ranking signal for Google, and the more the number of reviews your business attracts, the better your ranking on SERPs. Authenticity is a key element here, so make sure you encourage real reviews as Google is very diligent at detecting fake or spammy review practices.

      Use the above mentioned six sure-fire tips and tap into the benefits that this local search marketing tactic provides your business. Not only will you more effectively target local consumers in your area, but your rankings on the results pages of Google will improve drastically.

      Featured photo credit: Hluboki Dzianis/Shutterstock via shutterstock.com

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      Last Updated on September 20, 2018

      How to Be Happy at Work and Find Fulfillment in Your Career

      How to Be Happy at Work and Find Fulfillment in Your Career

      If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

      Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

      But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

      Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

      If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

      1. Discover the root(s) of the problem

      For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

      Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

      If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

      But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

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      So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

      Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

      In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

      2. Practice gratitude for an instant uplift

      Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

      Well, it’s true, and it’s scientifically proven.

      Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

      Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

      For an instant pick-me-up, try this:

      Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

      Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

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      For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

      Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

      Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

      Bonus:

      If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

      3. Take meaningful time for yourself

      We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

      Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

      If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

      Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

      This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

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      No time for me-time? Try this:

      If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

      This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

      Bonus:

      Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

      4. Get productive and feel accomplished

      Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

      When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

      While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

      Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

      No matter which camp you’re in, you may be missing one crucial step: Time management.

      So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

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      Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

      This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

      Try this:

      Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

      The most important thing to remember is to stick to your dedicated time.

      Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

      The bottom line

      There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

      The only question is — which tip will you try first?

      Featured photo credit: Ellyot via unsplash.com

      Reference

      [1]Psychology Today: The Healing Power of Gratitude

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