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6 Hacks To Optimize Your Local Search Marketing

6 Hacks To Optimize Your Local Search Marketing

Local search marketing is a concerted effort that uses geographically optimized web content, business listings and social media signals to draw local search traffic from your neighbourhood, town or city to your business. Local search puts your company and the products it’s selling in front of your local audience. With the increased use of mobile devices, local search is a mission critical marketing tactic that cannot be ignored. Let’s look at the 5 top hacks for optimizing your local search marketing:

1. Claim Your Place(s)

Google Places
    Multiple Locations on Google Maps

    Claim a place for your business in local listings and display authentic information about your product or service to millions via search engines like Google, Yahoo Local and Bing Places for Business.

    If your business is multi-locational, ensure each location has a dedicated page that includes name, phone number address, hours of operation and (if required) directions to the given location. This information helps search engines return the most relevant results based on the location of the user and the keywords they’ve searched.

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    List your business with a 100% score on Google My Business by completely filling in the 20+ fields. By completely filling in all the different account fields, you’re more likely to earn a place in the first page of Google SERPs (Search Engine Results Page).

    Google My Business

      2. Spread the Word

      Go beyond Google and spread the word about your business in some of the top local information repositories:

      • Search Engine Maps (Google, Bing and Yahoo)
      • Yellow Page Directories (Insider Pages, Superpages)
      • Local Directories (CitySearch, Localeze)
      • Review Sites (Yelp, Urban Spoon, Zagat)
      • Business Directories (InfoGroup/InfoUSA, Acxiom)
      • Niche, Industry Specific Directories (Health Grades)

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      While submitting your listings, make sure your local search listings are verified, accurate and optimized.

      3. Optimize Your Profile

      Even if you’ve mentioned your business name, address, phone number and other necessary information in the listings, it won’t be enough as long as you do not optimize your profile and content for the major search engines. How will search engines decide if your listing is more visible on SERPs over that of your competitors? It depends on how well you optimize your listings. Optimization, accuracy and completeness are the three qualities that help steal a march over your competitors.

      Make your descriptions keyword rich (using location based keywords), provide maps and details of your physical store or business location and embed brand photos and videos.

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      4. Distribution Is Key

      Your job does not end after claiming and optimizing your listings. Rather, it is half done unless you make an effort to keep reaching out to a wider audience. One of the ways you can do this is by creating and distributing content relevant to your business niche and its location. The content you are distributing in the name of your business must be a fine balancing act between ‘value addition’ and ‘branding’.

      A great way to target your content for local search is to orientate your content to have a local focus. This can be easier said than done, but is achieved by including a lot of place name related keywords, information about local issues or promoting your business’ voice in the local community.

      5. Track Performance

      Local search is a cost-effective marketing strategy; but the problem is that many businesses and online marketers don’t understand it all that well. Because of this, they’re also vague on how to accurately report on their efforts and measure their effectiveness. Use tools like Google Analytics and Hootsuite to realize the full potential of local search and harness its benefits for your business. HootSuite is a great tool because it can track location-based campaigns across social platforms such as Facebook, Foursquare and Twitter.

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      How you track your analytics will be specific to your business goals, but make sure these are clear in your mind and you’re able to keep track of them through accurate reporting.

      6. Encourage Customer Reviews

      Optimize your online business by encouraging good customer reviews. According to a Nielsen study, 70 percent of people trust online consumer opinions. Reviews are also an important ranking signal for Google, and the more the number of reviews your business attracts, the better your ranking on SERPs. Authenticity is a key element here, so make sure you encourage real reviews as Google is very diligent at detecting fake or spammy review practices.

      Use the above mentioned six sure-fire tips and tap into the benefits that this local search marketing tactic provides your business. Not only will you more effectively target local consumers in your area, but your rankings on the results pages of Google will improve drastically.

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      Featured photo credit: Hluboki Dzianis/Shutterstock via shutterstock.com

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      Last Updated on May 23, 2021

      10 Best Free Job Apps You Need For Effective Job Hunting

      10 Best Free Job Apps You Need For Effective Job Hunting

      Seeking for the right job but not sure how to do it in a more effective way?

      Try job search apps!

      To make the job hunting process easier, I’m recommending 10 best job apps that can help you look for the right match anywhere at any time. The best of all? They’re all free!

      1. jobandtalent

      jobandtalent

        Great for browsing new jobs as you commute home via subway, bus or carpool, the jobandtalent app is like a Pinterest for job seekers.

        Easily browse, save and revisit job postings from your smartphone and receive notifications about jobs that match your professional qualifications.

        Download it for iOS and Android.

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        2. Jobr

        jobr

          This job hunting app is unique in that it lets you anonymously browse job listings based on your professional resume. If a company that you like also shows an interest in you, the app let’s you chat directly with a company rep. Great for getting your foot in the door and making a memorable impression.

          Download it for iOS.

          3. Monster Job Search

          monster job search

            I’m a big fan of Monster. It’s one of the first job sites employers think of when they want to list a new position online. The Monster Job Search app functions pretty similarly to the normal website, so it’s very easy to use for not-so-tech-savvy job hunters.

            Download it for iOS and Android.

            4. Jobs and Career Search

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            job and career search

              This is a good, simple app for browsing global locations for your next job. With a job index of more than 50,000 jobs listed globally, this app is a good choice if you are moving to a new area and want to line a new job up quickly.

              Download it for iOS.

              5. Hyper Networking Groups

              hyper networking groups

                This job hunting app isn’t so much a job hunting app as it is a connections hunting app. It’s great for learning who’s who in your desired field and forming connections. It also shows you how you and your industry connections are connected via your social networks, so you can follow up with them on your other social sites.

                Download it for iOS.

                6. CardDrop

                CardDrop

                  CardDrop is an awesome job hunting app that let’s you digitally drop and pick up virtual business cards. This app is great for helping you make new connections at seminars, interviews, meetings and conferences. You can also attach social media profiles to the cards you pick up or send to enable easier connecting on social networks.

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                  Download it for Android and iOS.

                  7. Job Interview Questions

                  interview questions both

                    Okay, so this app looks kind of outdated, but it’s super useful for getting you into the swing of answering any kind of interview question that is thrown your way. The big benefit of using this app is that it explains to you what your interviewers motivations might be for asking you a specific kind of question. Learn what your interviewer is looking for in your answers and be more prepared for the real interview when the time comes.

                    Download it for Android.

                    8. 101 Interview Questions and Answers

                    101 both

                      This app is great because it provides guidance about the kinds of answers you should give for each kind of question. Think of it as an essay rubric but for job interview questions.

                      Download it for Android.

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                      9. Job Interview Question-Answer

                      q and a

                        Feeling confident with your text-answered interview questions but concerned about doing the face-to-face interview? This app prepares you for interacting with your interviewer by simulating an employer asking you questions.

                        You can record your response and see what you look like to the interviewer to understand what movements, vocal pauses, etc. you need to work on.

                        Download this app for iOS and Android.

                        10. HireVue

                        hirevue

                          HireVue is a great job hunting app for those times when your interviewer wants to get some preliminary questions out of the way.

                          When an interested employer wants to interview you, they send you a request via HireVue and you can answer it in your free time, when you’re ready. Your interview might consist of a some FaceTime, some multiple choice questions or open-ended text answers and can be completed and sent to the interviewer when you’re finish.

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                          Download it for Android and iOS.

                          Featured photo credit: Yura Fresh via unsplash.com

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