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5 Tips For Better Team Building

5 Tips For Better Team Building

Teams are what drives success. Startups, rock bands and sport teams: each one has the potential to rise or fall based on the group of people who share the same passion and goals and are working together to achieve success.

I have had the fortune to be a part of several teams in both my professional and personal life, but only when I had a chance to be a part of a team building process did I finally understand the meaning of having a team where each member contributes their knowledge, personality and skills for the benefit of the whole. Here are some key factors that, in my opinion, make for a great team:

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1. Make sure your team members are smarter than you.

One of the most important things I realized while being a member of a team is that when I have the opportunity to build my own team, I will always reach out to people who I think are smarter than me. I always believed that in order to be the best, I need to learn from those who are better than me and make them my partners—my team. By surrounding yourselves with people who are smarter than you in areas you are less familiar with, you will ensure that your team will always move forward to achieve their goals. Even more importantly, it will allow the members of the team to learn from one another, improve their own skills and become better, and this is something every team needs.

2. Everyone should be a leader.

I’m a great believer in decentralization of responsibilities. I used to think that hierarchy was a vital part of creating an organization, but I was wrong. Hierarchy, especially in small organizations, can suppress your team’s creativity and freedom to think and act.

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Think of the great Chicago Bulls: they had Michael Jordan, but what would have happened if the only guy who could make a decision on the court was Jordan himself? The Bulls and Jordan were the best because every team member had the freedom to bring his thoughts and skills to the table, allowing the team to win and succeed. Make sure that you hire only those who would be interested in taking on responsibilities, and be ready to let them lead.

3. Brainstorm often.

Brainstorming is a great way to set goals, road maps and have a discussion on just about anything. Use brainstorming as a platform to hear new ideas and allow your team members to find creative solutions to everyday challenges you may encounter along the way.

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Brainstorming will allow your team members to express their thoughts and flourish. This will help them to be better at what they do, but also to take on more responsibilities.

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    4. A team doesn’t need a Yes man.

    Honesty is vital to a well-performing team. A team that strive to be the best cannot afford having someone who is not honest, and honesty begins with expressing your real opinion, all the time.

    A Yes man is someone who will always agree with you, and the last thing a team needs is someone who is always saying, “Yes”. When one of your team members is always agreeing with what you say, it either means they are smarter than you (because they are confirming something you thought of) or less smart than you, and in order to build a fully functional team you need someone who will think differently and will show you different paths to achieve your goals. When building your team, make sure you are creating a culture where each and every one of the team members will feel comfortable to express their own, unique thoughts.

    5. Treat your team members as if they were your family.

    This, for me, is the most important rule in building a team. You and your partners are working together in order to set and achieve your goals, and that means you need to trust and respect each other as if you were brothers and sisters. By adding people you trust to your team, you’re allowing yourself to move forward with every decision you make and be confident about it. Trust and respect your partners, let them feel a part of the family and help each other to improve and develop your skills all the time; that’s the only way all of you will rise to the occasion, and win.

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    Published on December 18, 2018

    How to Brand Yourself and Make Your Business Stand Out

    How to Brand Yourself and Make Your Business Stand Out

    You’ve been in business for years and have finally hit your plateau.

    The tactics you’d implemented for your customers aren’t working as they’ve used to. You feel like your business has fallen out of the spotlight and now you’d have to settle for any business you get. It’s how businesses work, right?

    The truth is that some brands will fade off the business world–while others will adapt well and continue to grow. You shouldn’t be too hard on yourself for where your business currently stands. After all, you’d kept applying tactics that provided predictable results.

    Instead, decide to not settle for average results and spend more time building your brand. To make your business stand out from your competition, you need to be unforgettable. But how can you?

    In this article, I’ll cover timeless tactics that have worked for other businesses. If you apply these tactics correctly your competition won’t be able to copy them. Here’s how to brand yourself and make your business stand out:

    1. Win Your Audience’s Hearts with Authenticity

    The truth has always shined.

    Even without the technology we have today, people always had a way of finding out if someone was lying. And, with everyone engaging in social media today, it’s hard to hide from the truth. Yet, this seems to be what many businesses fail to do.

    For example, companies like Listerine have been fined for lying.[1] A quick buck today won’t be worth it in the long run. Instead, practice being authentic to your customers and they’ll eventually rely on you.

    Allow your customers to buy your products with a money-back guarantee – then deliver on your promise. Be consistent with the content you provide and stay true to your brand.

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    For example, if you provide coaching services for entrepreneurs, don’t sponsor irrelevant brands. If you stop caring about your brand’s mission, your audience will notice. They’ll question your integrity with your business and stop trusting your brand.

    But if you gain your customer’s trust, you’ll start standing out from your competition. Your customers will feel safe purchasing from you since they’ll know you’re honest.

    2. Share a Story No One Will Be Able to Copy

    A few decades ago, a brand would’ve gotten away without being unique. That’s because back then starting a business was not accessible to most people. You’d either need enough money to launch your business or have the credentials. And even if you had all these qualifications, you needed to get past the gatekeepers.

    Today, technology has disrupted many of the barriers that were present a few decades ago. For example, today a college student can launch a Podcast within a week. He can create a website in a few hours and record a few Podcast episodes. If he’s persistent, he can build a large following overtime and get paid by sponsors.

    This is great news for aspiring entrepreneurs but there’s more competition than ever. You can only do so much before other businesses begin to copy you. But what no business can copy is your story.

    That’s why you need to share your story with your audience.

    For example, if you have a money blog, share how you’ve overcome your financial struggles. If you run a freelance writing business, share how you’ve overcome writer’s block. The more your audience can relate to you the better.

    Without a story, your business won’t stand out. And if you copy what’s working for other businesses, you’ll experience short-term success.

    Take some time to share your story with the world, your audience will love you more for it.

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    3. Stop Reinventing Every Single Thing

    “Don’t reinvent the wheel, just realign it.” – Anthony J.D’angelo

    You may have heard that being original is the way to stand out. While this is true to an extent, you also shouldn’t be original when something is already working.

    For example, if your competition has a successful Podcast in your field, then so can you. Don’t search for better alternatives to a Podcast if it’s already working.

    Why?

    Because this is a waste of time. Instead, copy what’s already working and make it your own.[2] If your competition has a Podcast, figure out which areas you can improve and tailor it around your brand.

    Knowing this you can now spy on your competition and determine which areas you can improve. But, know that it also works the other way around. Others will view your business and copy what’s working for you.

    That’s why it’s important to stay true to your brand and be authentic with your audience. When you do, your competition won’t be able to copy your unique traits. Have an abundant mindset and feel confident for what your business has to offer.

    4. Shine Because of Your Uniqueness

    Stop trying to help the entire world and focus on helping a specific group of people instead.

    I get it, you’re willing to help almost everyone because you want to bring in more business. But the truth is that if you resonate with everyone, you resonate with no one.

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    Take, for example, a marketing agency that helps businesses promote their product. This business doesn’t speak to anyone but gets occasional sales throughout the year.

    But what if there was a similar marketing agency dedicated to helping real estate agents? If there was a real estate agent looking for help in marketing–who do you think they’ll choose? That’s why niching down is necessary if you hope to stand out from your competition.

    Determine which customers you enjoy working with the most and determine which customers bring in the most revenue. Once you’ve gathered enough data, focus on servicing your ideal customer.

    Don’t expect immediate results since this won’t be an easy transition. If you’re currently helping a narrow audience, slowly transition into a niche audience. Niching down is crucial to building raving fans.

    5. Be the Brand Everyone Can Depend On

    Being the brand your customers can depend on is important. How many times have you bought a product that’s failed on its promise? Or have settled for an average service?

    Exceeding your customer’s expectations is a sure way to make your brand stand out. In the book Influence: The Psychology of Persuasion, studies on human psychology prove that when you give to others, they’ll reciprocate. Offer your customers free consulting, a free ebook, or free quality content. Eventually, they’ll be happy to reciprocate after receiving value from you.

    View what your competition is doing and surpass their offers. For example, if your competition offers a free 15-minute consulting call, offer 30 minutes. When you focus on helping others more, your customers will notice.

    Make it your mission to serve your customers first and then worry about making a profit. Other ways for your business to be reliable is by inspiring your customers. That’s right, a business isn’t only about selling, it’s also helping customers achieve their goals.

    For example, you can write content that will inspire your audience to take action. You can interview guests that will push your audience to break bad habits. Get creative and look for more ways in which your audience can depend on you with.

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    The Bottom Line

    Imagine serving fewer customers and getting paid more than ever.

    Despite the fierce competition, you’ve got fans wanting to buy your products and services. Although this may seem impossible right now, it’s not. If other brands have been able to stand out in a crowded industries, why can’t yours?

    The truth is that standing out from your competition isn’t easy. There’s no secret formula that’s available to the rest of the world. The trick is to do what most brands are unwilling to do.

    Many businesses don’t want to niche down because this will mean a loss in sales. But that’s sacrificing short-term gains for long-term success. Niching down is necessary to build a brand your customers will love.

    Many businesses will spend a lot of money looking for ways to innovate, but won’t apply what’s working. But, not you.

    You’ve got what it takes to stand out from your competition. Start slowly and master each principle covered here. Now go and make your business stand out like never before.

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    Featured photo credit: rawpixel via unsplash.com

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