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4 Brilliant (and Slightly Badass) Ways to Get More Jobs

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4 Brilliant (and Slightly Badass) Ways to Get More Jobs

“Freelancing is the new normal – and we have the numbers to prove it,” – Sara Horowitz, Founder and Executive Director of Freelancers Union and Fabio Rosati, CEO Elance-oDesk.

Today’s connected era liberates our workforce. There are more avenues available to find work, to make contacts and to connect with others; thanks to technology and its ability to network through social media. In a recent article in the Harvard Business, Justin Fox breaks down the freelance economy.

53 million Americans are doing freelance work, a new study conducted by the research firm Edelman Berland found in July for the Freelancers Union and Elance-oDesk. That’s 34 percent of the U.S. workforce. Who are freelancers? The study defined “freelancers” as individuals who engage in supplemental, temporary, or project work.

So, if you don’t land a traditional job, don’t worry, the report shows that you have many options. It’s the freelance economy that will accelerate job success. That economy represents 21.1 million independent contractors, 14.3 million moonlighters, 9.3 million diversified workers, 5.5 million temporary employment, and 2.8 million freelance business owners.

But it’s not enough to simply hang a shingle; the freelancer must embrace four quantifying influences in order to be successful. Your success and the demand for your services will increase if you hold hard-to-find skills.

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If you pay attention to the following 4 points, your freelancing career is sure to take off soon.

1. Know The Influences that Enhance Freelancing

Education

People who received tech education, college, and post-grad degrees see greater demand than freelancers with only high school or some college experience. The more experience under one’s belt, the greater the demand:

  • 20+ years yields 28% demand
  • 10-20 years yields 26% demand
  • 5-10 years yields 19% demand
  • 3 to 4 years yields 14% demand

STEM Skills

Freelancers in STEM (science, technology, engineering and mathematics) fields see greater demand than other industries:

  • Computing, computing peripherals or other IT manufacturer – 41% demand
  • Data science and analytics – 37% demand
  • Mobile and web programming – 35% demand
  • Technology – 23% demand
  • Other – 19% demand

2. Know What The 5 Types of Self-Employment Are

You should also be aware of the following 5 types of seplf-employment

Independent contractors

The most common are not employed at all but instead do freelance, temporary, or supplemental work on a project-to-project basis.

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Moonlighters

They are professionals holding a primary job and do work on the side; at night and weekends. The most common example is a corporate-employed web developer who also does projects for non-profits on weekends.

Diversified workers

This segment has multiple sources of income from a mix of traditional employers and freelance work. It could be someone working the front desk at an office 30 hours a week and fills out the rest of her schedule driving for Uber.

Temporary Workers

Individuals in this group have a single employer, client, job, or contract project where employment is temporary. An example could be a business strategy consultant working for one startup client on a contract basis for a month-long project.

Freelance Business Owners

They are business owners with a small number of “freelanced” employees. For example, a social marketing guru who hires a team of other social marketers to build a small agency, but still identifies as a freelancer.

3. Know The Most Common Entry Points for Self-Employment

With the rise of “work diversity,” the “freelance” workforce has several entry points to choose. The two most common reasons for going freelance are “to earn extra money” (68%) and to “have flexibility in a schedule” (42%).

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While money is a primary driver for freelancers, more than half (53%) began by choice, not necessity.

4. Know How To Overcome The Barriers to Freelancing

The two biggest challenges and barriers to being a part-time freelancer and moonlighter are a lack of stable income (50% agreed that it was a barrier) and a hard time finding work (47%).

I have compiled a short list of the best places to find work online. Using these websites, you’ll find freelance jobs for application developers, software engineers, testers, network administrators, web designers, graphic designers, copywriters, market researchers, SEO experts, data analysts, social media marketers, translators, customer service agents, moderators, administrative assistants, registered nurses, professional health care takers, accountants, lawyers and business consultants.

Elance 

Elance jobs

    Guru 

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    Guru

      Craigslist

      Craigslist

        Skilled Nursing Facilities Directory

        Skilled Nursing Directory

          Journalism Jobs 

          Freelance writing

            99Designs 

            99Designs

              Home Care Help Directory 

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              Home care agencies

                Freelancing offers workers the needed experience and flexibility, and more people are creating their own career paths. As a freelancer, you’re the commander of your career and life, which is an attractive outlook for talented workers.

                Featured photo credit: 53 million Americans are freelancing, new survey finds via freelancersunion.org

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                Last Updated on August 25, 2021

                Why Personal Branding Is Important to Your Career

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                Why Personal Branding Is Important to Your Career

                As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

                Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

                According to Celinne Da Costa:[1]

                “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

                A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

                What Is Your Personal Brand?

                “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

                Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

                Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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                I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

                A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

                Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

                Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

                Your Personal Brand Is Essential for Your Career Success

                In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

                According to Castrillon,[2]

                “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

                The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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                As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

                In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

                “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

                When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

                The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

                Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

                The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

                5 Key Steps to Creating Your Personal Brand

                These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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                1. Set Your Personal Goals

                What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

                2. Create Your Unique Value Proposition

                Create your unique value proposition by asking yourself these four questions:

                1. What are your personality features? What benefit do you offer people?
                2. Who are you and why do people enjoy working with you?
                3. What do you do and what do people want you to do for them? How do you solve their problems?
                4. What makes you different from others like you?

                The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

                3. Write Your Professional Story

                Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

                4. Determine Which Platforms Will Support Your Personal Brand

                Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

                5. Become Recognized for Sharing Your Knowledge and Expertise

                A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

                The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

                Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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                As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

                Other People’s Stories

                Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

                Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

                Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

                “your story is what you have, what you will always have. It is something to own.”

                So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

                Featured photo credit: Austin Distel via unsplash.com

                Reference

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