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13 Things To Do When Your Job Search Drags On

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13 Things To Do When Your Job Search Drags On

Ah, unemployment! It’s so interesting to observe how individuals respond to losing their jobs. The normal emotions of panic, shock, anger, bitterness, and dejection all set in. For most people, the emotions pass, and the task of a job search sets in. Personally, I have been in this “limbo land” three times during my career, and each time my response and response-time changed. By the third time, I had this whole process mastered because I had learned some important lessons.

1. Limit Pity Time

My third time without a job garnered the anger and bitterness response, but I gave myself 24 hours — literally. I poured myself a drink (maybe two), I wallowed in my anger, and just let it roll on. Funny thing is, when you do this, you will actually be over it before the 24 hours is up. Then, you begin to focus on developing a plan for a job search.  And that job search can drag on and on, so you have to prepare yourself in advance for all of the things that are headed your way and develop some pretty thick skin.

2. Fine-Tune And Add To Your Hard And Soft Skills

Take a hard long look at the skill sets of your profession. Are they hard or primarily soft? If you intend to stay in your field, then do something that will add to those skills. Take a class (even if it is mid-semester, there are plenty of online courses you can begin anytime) to add to your hard skills. You must stay current in your field even if you don’t’ have a job.

If your skills are primarily soft (like HR, management, or sales), then get a couple of the newest books on the subject. Not only will you get some fresh ideas, but it will be great if you can mention a couple of authors or titles during an interview!

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3. Clean Up Your Social Media Presence

If you don’t have a LinkedIn profile, get one and make it shine. If you don’t know how to do this, there are plenty of people out there who do this for a living — spend the money to make it stunning. Once you get on, join groups in your career field, participate in discussions, and build a network. You never know where an opportunity might come from.

Potential employers will probably look over your profile, so keep it up to date. The nice thing about LinkedIn these days is that it is fast becoming a clearinghouse for jobs. Employers are posting positions and actually looking for candidates who fit their requirements. This is why you want that profile to be just right. It should contain all of the keywords about your skill sets because employers search for those keywords.

Those off-color jokes and other inappropriate stuff that your friends are posting to your Facebook timeline? Get rid of them and learn how to set your privacy settings so that there are only certain things a non-friend can see. And don’t you dare post anything on Facebook, Twitter, or anywhere else that bashes a former employer or company — that’s a perfect way to never get an interview!

4. Keep The Right Attitude

This is a tough one, especially when you keep getting ignored or rejected. There is no magic wand to keep out the negativity, but something that worked for me was this: Every time I found myself sinking into negative thinking, I literally slapped myself in the face, and that was my signal to stop and to immediately put my thought elsewhere or do something that made me feel good.

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Surely, you can find things in your career that were great successes — pull those up from the recesses of your memory. Think about what you have achieved so far in your life; get out and do something that is altruistic. For me, it was volunteering two mornings a week at the animal shelter. There was just something about caring for helpless creatures that made me feel really grateful for all that I had, and I would always return with a renewed spirit to press on. You need to remember this: When your attitude is poor it shows up in your cover letters, in your email correspondence, in your phone conversations, and in your interviews.

5. Consider If This Situation Is An Omen

I don’t mean omen in the spiritualistic sense, but I do believe that sometimes we unconsciously set up situations to force us to do what we probably would rather be doing anyway. I mention this only because, after my third round of unemployment, I began to engage in some serious self-analysis about what I really wanted to do for work.

My answer was to take my great skill set and strike out on my own. It was not particularly easy, but it was amazing how motivated and excited I was, and how much time I was willing to devote to getting my own business started. Don’t get me wrong. This is not an easy endeavor, but if you really want to give this a go, you can get all kinds of help and support and guidance available online and in books for free. For example, I could have hired an attorney at $300 an hour to get myself incorporated, but instead I was able to set up my own limited liability corporation for a fraction of the cost.

6. Hire a Resume Specialist

You may be nervous about finances, but you will be a lot more nervous the longer your unemployment continues. So spend the money and get a local resume specialist, and make sure that they either have graphic design skills or have someone on call for that. The average resume is reviewed for only five to seven seconds, so how do you think yours will stand out if it is the same boring template as everyone else’s? There are lots of unique templates and classy but captivating designs these days — try out one for yourself and see what happens!

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7. Stop Using Stock Cover Letters

If you are too lazy to do the research about a specific company and to write a cover letter that speaks to both the company and to the exact responsibilities of the open position, then you don’t deserve an interview. Get online and research the company; read the job description several times. Create a cover letter that will engage! And if you don’t know how to do that, get the information and take it to that resume specialist.

8. Develop And Maintain A Support System

You are going to have bad days — accept it. But you need supportive people with whom you can talk when you do. These are people who can pump you up, who can get you in a good mood, who will meet you for a drink, and who will spur you on to keep searching and sending out those resumes.

9. Use Only Niche Job Boards

If you get on those huge job boards (e.g. Monster.com), your resume will be among hundreds for the positions in which you are interested. Get on job boards that are specifically for you career niche. The number of applicants will be far fewer and the chances of having your resume actually read will be much greater.

10. Take A Break

You may not feel as if you can take a beach vacation right now, but how about going out of town to visit a favorite cousin or friend for a few days? Just getting out of the job search environment will give you something else to focus on, and you will come back with a better spirit. If you don’t have someone to visit, register for a conference, or take a day trip.

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11. Stay Physically Active

Whether you join a gym or not, there are ways to get in good exercise. Ride a bike, jog or power walk, swim, get rid of your lawn service and mow it yourself, get outside and engage in physical labor around the house. Plant a garden, pull weeds, trim bushes, paint — do all of those things that you thought you might get to at some point. Physical exercise releases endorphins, those feel-good hormones that keep your thoughts positive and give you energy. And you do want energy right now.

12. Eat Well

Just as physical activity is important, so is your diet. Make certain that you are getting plenty of fiber, fruits and veggies, and healthy protein. Not only will you feel better, but you will have good energy.

13. Seek Advice From A Career Coach

If you are just not getting the interviews or the call-backs, you may need to meet with a professional career coach. A good one can conduct some great assessments of your strengths and weaknesses, can evaluate your skill sets, and can develop a personalized program of improvement and career search.

If you don’t do that, at least look to those you know in your career field and ask for job search advice. But remember this: Career coaches do not have any history with you, and they will be brutally honest. Others you know may not be.

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Elena Prokopets

Elena is a passionate blogger who shares about lifestyle tips on Lifehack.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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