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13 Things To Do When Your Job Search Drags On

13 Things To Do When Your Job Search Drags On

Ah, unemployment! It’s so interesting to observe how individuals respond to losing their jobs. The normal emotions of panic, shock, anger, bitterness, and dejection all set in. For most people, the emotions pass, and the task of a job search sets in. Personally, I have been in this “limbo land” three times during my career, and each time my response and response-time changed. By the third time, I had this whole process mastered because I had learned some important lessons.

1. Limit Pity Time

My third time without a job garnered the anger and bitterness response, but I gave myself 24 hours — literally. I poured myself a drink (maybe two), I wallowed in my anger, and just let it roll on. Funny thing is, when you do this, you will actually be over it before the 24 hours is up. Then, you begin to focus on developing a plan for a job search.  And that job search can drag on and on, so you have to prepare yourself in advance for all of the things that are headed your way and develop some pretty thick skin.

2. Fine-Tune And Add To Your Hard And Soft Skills

Take a hard long look at the skill sets of your profession. Are they hard or primarily soft? If you intend to stay in your field, then do something that will add to those skills. Take a class (even if it is mid-semester, there are plenty of online courses you can begin anytime) to add to your hard skills. You must stay current in your field even if you don’t’ have a job.

If your skills are primarily soft (like HR, management, or sales), then get a couple of the newest books on the subject. Not only will you get some fresh ideas, but it will be great if you can mention a couple of authors or titles during an interview!

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3. Clean Up Your Social Media Presence

If you don’t have a LinkedIn profile, get one and make it shine. If you don’t know how to do this, there are plenty of people out there who do this for a living — spend the money to make it stunning. Once you get on, join groups in your career field, participate in discussions, and build a network. You never know where an opportunity might come from.

Potential employers will probably look over your profile, so keep it up to date. The nice thing about LinkedIn these days is that it is fast becoming a clearinghouse for jobs. Employers are posting positions and actually looking for candidates who fit their requirements. This is why you want that profile to be just right. It should contain all of the keywords about your skill sets because employers search for those keywords.

Those off-color jokes and other inappropriate stuff that your friends are posting to your Facebook timeline? Get rid of them and learn how to set your privacy settings so that there are only certain things a non-friend can see. And don’t you dare post anything on Facebook, Twitter, or anywhere else that bashes a former employer or company — that’s a perfect way to never get an interview!

4. Keep The Right Attitude

This is a tough one, especially when you keep getting ignored or rejected. There is no magic wand to keep out the negativity, but something that worked for me was this: Every time I found myself sinking into negative thinking, I literally slapped myself in the face, and that was my signal to stop and to immediately put my thought elsewhere or do something that made me feel good.

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Surely, you can find things in your career that were great successes — pull those up from the recesses of your memory. Think about what you have achieved so far in your life; get out and do something that is altruistic. For me, it was volunteering two mornings a week at the animal shelter. There was just something about caring for helpless creatures that made me feel really grateful for all that I had, and I would always return with a renewed spirit to press on. You need to remember this: When your attitude is poor it shows up in your cover letters, in your email correspondence, in your phone conversations, and in your interviews.

5. Consider If This Situation Is An Omen

I don’t mean omen in the spiritualistic sense, but I do believe that sometimes we unconsciously set up situations to force us to do what we probably would rather be doing anyway. I mention this only because, after my third round of unemployment, I began to engage in some serious self-analysis about what I really wanted to do for work.

My answer was to take my great skill set and strike out on my own. It was not particularly easy, but it was amazing how motivated and excited I was, and how much time I was willing to devote to getting my own business started. Don’t get me wrong. This is not an easy endeavor, but if you really want to give this a go, you can get all kinds of help and support and guidance available online and in books for free. For example, I could have hired an attorney at $300 an hour to get myself incorporated, but instead I was able to set up my own limited liability corporation for a fraction of the cost.

6. Hire a Resume Specialist

You may be nervous about finances, but you will be a lot more nervous the longer your unemployment continues. So spend the money and get a local resume specialist, and make sure that they either have graphic design skills or have someone on call for that. The average resume is reviewed for only five to seven seconds, so how do you think yours will stand out if it is the same boring template as everyone else’s? There are lots of unique templates and classy but captivating designs these days — try out one for yourself and see what happens!

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7. Stop Using Stock Cover Letters

If you are too lazy to do the research about a specific company and to write a cover letter that speaks to both the company and to the exact responsibilities of the open position, then you don’t deserve an interview. Get online and research the company; read the job description several times. Create a cover letter that will engage! And if you don’t know how to do that, get the information and take it to that resume specialist.

8. Develop And Maintain A Support System

You are going to have bad days — accept it. But you need supportive people with whom you can talk when you do. These are people who can pump you up, who can get you in a good mood, who will meet you for a drink, and who will spur you on to keep searching and sending out those resumes.

9. Use Only Niche Job Boards

If you get on those huge job boards (e.g. Monster.com), your resume will be among hundreds for the positions in which you are interested. Get on job boards that are specifically for you career niche. The number of applicants will be far fewer and the chances of having your resume actually read will be much greater.

10. Take A Break

You may not feel as if you can take a beach vacation right now, but how about going out of town to visit a favorite cousin or friend for a few days? Just getting out of the job search environment will give you something else to focus on, and you will come back with a better spirit. If you don’t have someone to visit, register for a conference, or take a day trip.

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11. Stay Physically Active

Whether you join a gym or not, there are ways to get in good exercise. Ride a bike, jog or power walk, swim, get rid of your lawn service and mow it yourself, get outside and engage in physical labor around the house. Plant a garden, pull weeds, trim bushes, paint — do all of those things that you thought you might get to at some point. Physical exercise releases endorphins, those feel-good hormones that keep your thoughts positive and give you energy. And you do want energy right now.

12. Eat Well

Just as physical activity is important, so is your diet. Make certain that you are getting plenty of fiber, fruits and veggies, and healthy protein. Not only will you feel better, but you will have good energy.

13. Seek Advice From A Career Coach

If you are just not getting the interviews or the call-backs, you may need to meet with a professional career coach. A good one can conduct some great assessments of your strengths and weaknesses, can evaluate your skill sets, and can develop a personalized program of improvement and career search.

If you don’t do that, at least look to those you know in your career field and ask for job search advice. But remember this: Career coaches do not have any history with you, and they will be brutally honest. Others you know may not be.

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Elena Prokopets

Elena is a passionate blogger who shares about lifestyle tips on Lifehack.

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Last Updated on September 29, 2020

How to Start an Online Business That Will Grow and Succeed

How to Start an Online Business That Will Grow and Succeed

Unsurprisingly enough, all businesses are online today. Considering the advances in the smartphone industry as well as the increasingly accessible internet facility, it was only a matter of time before businesses took advantage of the online environment.

This increasing popularity makes for a promising future for a lot of young entrepreneurs. And knowing how to start an online business will open up a world of possibilities for you that was not possible 10 years ago.

So, keeping the potential for exponential growth in mind, let’s dive into the article below, and explore the steps of starting an online business that will bring you success.

1. Becoming the Master of ‘ONE’ Trade

Most successful online businesses are the master of one trade. And that’s why beginning with a niche is always a good idea.

A niche market is a focused segment within a larger market. Imagine a men’s shoes market and then, imagine handcrafted brown Italian leather shoes for men. While the previous one is a bigger market, the latter one is simply a more focused segment within that market.

Knowing the niche helps a lot to start an online business and if you are feeling a bit lost, here are some self-queries that will act as a perfect guide:

What Speaks to Your Heart?

This first way of discovering the niche is perfect for those who want to do what they love. Working in a market that you love will ensure that constant excitement and drive to do better, eventually leading to ultimate prosperity.

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Decisions Based on Knowledge

The second way is perfect for those who have a lot of untapped knowledge about a specific industry. Utilizing the insights on a specific industry is a great way to find a niche. This way, you’ll already know all the ins and outs of the industry and can easily get ahead of all the competitors.

Undiscovered Potential

Lastly, conducting research into various industries and finding an untapped segment is another amazing way of finding the right niche. This practice will require you to come up with a new and unique solution for uncatered audiences.

2. When Is Your Idea Valid?

All the great ideas for starting an online business needs to be valid. And once you have found the niche, this validation process is what comes next.

Proving the soundness of the idea is not at all hard. A detailed industry examination is all you need initially to understand the value of the concept and recalibrate it to turn into a great online business.

Market research is a systematic unraveling of the target market. This research will include all the information on the product/service you are about to sell, the target audience, and how the competitors are operating in this crowded market.

This in-depth research will give you the initial idea of how the products can make an impact in the outside world. And once the small online business ideas are validated, it will be time to move on and craft a plan and start working on establishing the business.

3. Crafting the Map to Success

Having a proper plan for an online business is like having a map when you travel to an unknown city. This is a document that includes all the factual information on the business and crucial business data.

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To help you out, here’s a list of all the information online business plans must include:

  • An idea of objective – The best online business plans always have a clear outline of the business goals and intentions. Having this clear outline will increase the efficiency of business functions later on. The target demographic, business model—all kinds of information needs to be a part of this document.
  • Taking stock of available resources – A startup needs to utilize all the resources it has, and that’s why the plan needs to have an in-depth outline of the financial resources in use as well as the employees and their expertise. With a better idea of all the resources in hand, starting an online business will be an easier process.

4. The Virtual Storefront: A Process of Development

The steps of how to start an online business are incomplete without the website creation process. With the right website approach, you can easily succeed in increasing business revenue.

What does that perfect business website look like? Let’s follow these steps to create an effective business website.

Choose Your Approach

There are numerous ways of making a website and for a positive outcome, you need to choose the perfect approach. Depending on the business model, initial finances, and end goals, there are two kinds of approaches for the online storefront:

  • Third-party approach – Third-party platforms will connect you with the customers out there. For small online business ideas, Creating an account or site with these platforms will be beneficial because these platforms come with a large array of services as well as a big enough existing consumer base ready to utilize.
  • Creating a new website –  A business-specific website will help you eliminate the third party go-between and connect directly with the buyers. With this approach, you get more control over the business and how it is presented to the consumers out there and the revenue you make. Any of the above-mentioned approaches can be beneficial for easy online business startups. However, to achieve some specific business goals, having a customized website will be more beneficial for you.

Design Can Bring You Maximum Success!

For those who have decided to create their own site, the design is of paramount importance. With a great design, you will be able to engage and interact with the visitors better and encourage them to make a purchase.

The design, however, is not just a matter of aesthetics. A website’s design encompasses all aspects of it, from the visual effects to the content that’s used on the site.

To create a truly amazing design that reflects new online business concepts here are a few matters to consider:

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  • Keep it responsive – Many markets are simply skipping over the desktop phase and launching the business for mobile users around the world.[1] Considering this popularity of the mobile internet market, the business website has to be responsive. This approach will help you to reach a bigger audience and conduct business on a larger scale.
  • Users want a fast experience – Using high-quality images on the site does improve the visuals, but make sure all those images are compressed. Having a faster website will enhance the user experience on the site. Besides compressing all the media content on the site, you can also utilize an asynchronous loading technique that loads all the contents simultaneously, reducing friction. With a faster site, it will become easier to implement the online business startup ideas into reality.
  • Define the brand – The design stage determines a lot of things for the business website and one of those things is the business image. To make an impact on the world with the business, you have to create a perfect image and for that, a brand guide is necessary. The brand guide is a document that includes all the information and guidelines on various visual elements on the site that makes up the business personality. Based on the kind of image you want to create, all the elements will be outlined in this documentation.

Where the Website Becomes Reality

Since we know how website design helps to launch a successful online business, it is time to move onto development. Online business development is where the idea becomes a reality. And to make this reality perfect, you need to make sure that the development and deployment process goes well.

A high performing site always includes all the right features that enhance the user experience as well as helps you to convert more traffic. And for the best results, ensure the use of only the latest tech stack during development.

Here are some development issues you have to pay attention to while building the business website:

  • The right partner makes all the difference – For small startups who are wondering how to start an online business, finding the right development partner is going to make all the difference. However, before making a decision, there are a few things you should contemplate. The team that you are about to hire should have experience in catering to your industry, as well as an extensive portfolio and good reviews. Additionally, it will be perfect if the agency or freelancer also provides a 360-degree service, from development to maintenance.
  • How to assure the quality of the site? – Testing the site is an integral part of the answer to the question of “how to start an online business?”. An experienced partner will be able to help you the most with this. From security testing to split testing, this stage in development will help in understanding how well the site functions and what needs to change. And once the changes are made and the test results come clean, it will be time to launch the website.

5. Some Tricks to Increase Online Sales

Selling online is not easy, but not hard either. In a physical store, you can use campaigns, go door to door with pamphlets, and such. However, successful online businesses have their own style of campaigns that helps them to sell more without any problems.

So, what are these tricks?

Utilize the Magic of SEO

With an increase in quality traffic, the sales ratio will go up too. And to drive quality traffic on the website, you need to utilize the SEO tricks, and probably hire an SEO expert.

When starting an online business site, ensure all the content on the site is optimized to rank for the right queries by target consumers. With a higher rank on the SERP, the traffic will increase on the site.

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With the increase in quality traffic, it will become easier for you to convert visitors. The visitor data will help you to adjust the site performance. In brief, utilizing SEO will open the doors to a lot of possibilities for your small online business ideas.[2]

Entice With Free Value

Consumers today have lots of options to choose from. And keeping all that in mind, it will be wise to create a business plan for an online startup that provides free value to the users before asking them to buy something.

Consumers want to buy from someone who knows what they are doing, especially in the case of a curated service or goods provider. And that’s why to turn the profitable online business ideas even more effective, you need to start offering free value on the site, with free products and content.

Having a blog is also another way of displaying your expertise. With specialized content on the industry, you can easily grab the attention of the audience. And once assured of your knowledge on the matter, consumers will feel a lot safer about making a purchase.

A Killer Customer Service Is Everything

Your small online business idea needs a better service option. Using AI-based interactive features to implement better support for the global consumer base will prove to be extremely beneficial. With a 24/7 automated support channel, customers will be satisfied with your business and come back more often.

It’s an Easy Process: All You Have to Do Is to Start

And there it is, the simple five-step process of starting an online business that is bound to succeed. If you look closely, you’ll notice that there are not a lot of differences between creating a physical business and an online one. The main differences are only in the consumer and competitive landscape.

While a physical store faces and caters to local competitors and consumers, the online business has to deal with the same on a global basis. So, focusing well on the global market landscape while crafting the plan will help you succeed.

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Featured photo credit: Austin Distel via unsplash.com

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